Why Motivation Is Important For Fitness | Patrick Ryan McCann

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Patrick Ryan McCann Mar 28 · 4 min read ·

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Latest Google News of Patrick Ryan Mccann in Brisbane | Success of a digital fitness platform

Latest Google News of Patrick Ryan Mccann in Brisbane | Success of a digital fitness platform

Patrick Ryan McCann - Crunchbase Person Profile Patrick Ryan McCann has two passions - photography and fitness. He is an expert in both fields and is committed to… www.crunchbase.com

Patrick Ryan McCann | CakeResume Patrick Ryan McCann has two passions - photography and fitness. He is an expert in both fields and is committed to… www.cakeresume.com

During the pandemic, one of the few success stories was digital fitness. It has enabled large franchises and independent operators to continue operating and retaining a significant portion of their membership bases.

Outside of the brick-and-mortar sector, digital-only companies like Peloton and Strava and more prominent tech players like Apple have gained significant market share. Fitness operators are concerned that fast-growing digital-only offerings have begun taking a firm hold of the market due to their convenience and ability to attract a large audience.

Patrick Ryan McCann, an Industry expert, believes that exploring some of the factors that will make your platform successful is the best way to help you figure out how to implement a digital fitness platform into your business effectively.

What factors contribute to the success of a digital fitness platform?

A few things must be done for a fitness platform to be successful.

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First, a high-level strategy that drives every other aspect of the fitness platform must be developed. Programming, production value, and specialized staff members are all part of the strategy.

Let’s look at each of these areas, beginning with the strategy.

A well-planned strategy According to this Inc. article, 67 percent of business leaders believe that strategic plans fail. Does this imply that the strategy should be discarded? Not exactly, but you should reconsider your approach.

According to Patrick Ryan McCann, business leaders should imagine the outcome and then work backward from there to develop the strategy. Keeping this in mind, consider how a successful version of your fitness platform will appear.

He also suggests deliberating on the steps you must take to develop a wellthought-out strategy for your digital fitness platform. While making an important point about any digital fitness platform you launch, Patrick Ryan McCann also insists that you must first define whom you are appealing to.

Making sure the programming is correct One of the most common mistakes gym owners make is believing they must be all things to all members. Unfortunately, this error usually results in a clumsy and perplexing workout schedule that does not appeal to everyone. Instead, the goal should be to keep your programming simple, which goes back to our earlier point about first determining whom you want to appeal to.

For Patrick Ryan McCann, the key is to keep your programming simple.

Members may become overwhelmed by the number of options available to them. The actual game is to have a small selection of appropriate class types for the kind of member you are attempting to attract. Then work to ensure that they are of the highest possible quality.

The production value in practice When we think of video and streaming content, we have the impression that it must be of the highest quality before being released to the public. However, this way of thinking can prevent you from doing anything worthwhile. When creating digital content for your fitness platform, you must be realistic and practical in your approach.

Patrick Ryan McCann’s advice has been echoed by Barry and Shay Kostabi of Fitness Career Mastery. Maintain a high level of production — but don’t go overboard. The most important thing to remember is that the workout is disposable, as members will only see it a few times. Above all, get the lighting and sound right — you want the member to be able to see the exercises and hear the instructions you’re giving them.

Camera-ready instructors Although there appears to be no distinction between in-studio instructors and on-camera instructors on the surface, there are a few differences between the

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two roles. As noted by Patrick Ryan McCann, the distinction between in-studio and on-camera instructors is analogous to the distinction between a film actor and a stage actor.

According to Patrick Ryan McCann, one of the essential things an instructor must connect with every student in the class. He recommends imagining there is only one person on the other end of the phone line who you deeply care about. Connect with them, concentrate your energy on them, and consider it more personal training than teaching a class.

In conclusion The fitness industry has unquestionably changed in the last year, and digital fitness is. However, brick and mortar operators should not be concerned because the technology exists to reach members both inside and outside the studio. It would help if you remembered that members appreciate personal connection in their workout. You must ensure that this occurs with your digital offering.

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If you are looking for a good Irish photographer or a fitness expert, then there is no one better than Patrick Ryan McCann in Brisbane, Australia…………..

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