Patrick Ryan McCann: How to create a Profitable Digital Fitness Platform?
During the pandemic, one of the few success stories was digital fitness. It has enabled large franchises and independent operators to continue operating and retaining a significant portion of their membership bases.
Outside of the brick-and-mortar sector, digital-only companies like Peloton and Strava and more prominent tech players like Apple have gained significant market share. Fitness operators are concerned that fast-growing digital-only offerings have begun taking a firm hold of the market due to their convenience and ability to attract a large audience. ........