small rituals for big reconnections
Maria Kupriyanova & Tomo Morikawa
Meet our team
Experienced in strategic design and management, passionate about cross-functional collaboration to create more meaningful, human-centered experiences.
Experienced in business development at a technology company, passionate about balancing technology and humanity.
Maria Kupriyanova
Tomo Morikawa
How much time do you spend on your phone daily?
Take a moment to check your screen time
Exploring the emotional impact of digital overuse
and how it reshapes mental well-being
Higher risk of depression among teens spending
7+ hours on screens daily1
WHAT IS HAPPENING?
The longer we stay immersed in instant-reward environments, the harder it becomes to rebuild emotional resilience, future vision, and meaningful agency.
Meet Julie
“Work excites me, but exhaustion pulls me into mindless scrolling. I want to build healthier digital boundaries and live more intentionally. ”
Age: 29
Residence: New York City
Occupations: Project Manager
What’s Weighing on Julie?
¡ OVERWHELMED SELF-BLAMING NO SUITABLE ALTERNATIVE FEELING DISCONNECTED WASTE OF TIME
How might we empower people to unloop from unhealthy digital habits?
Tryusingthecameraforonethingthatmadeyou camdowntoday Whatmade tstandout?
iWhenwasthelasttimeIfelttrulygrounded tnthepresentmoment?Whathelpedmeget here?
Pause andnotice howyou feelandwhatpatterns shapeyour days—gently wthoutjudgment
Unloop is a guided ritual toolkit that helps users take a break from the digital world.
Each month, you receive a small set of ritual tools.
5 smallritualsforbigreconnections 12 1
Guidance Cards
Your first kit comes with guidance.
Journal Prompts
Enough to use everyday on weekends.
Curated Analog Tools
Chosen in collaboration with artisans.
Receive Kit
Each month, you get a new kit with prompts and an analog tool.
Choose Rituals reflect creativeawarenessPauseandnotcehowyoufee andwhatpattens shapeyou days gentlywithoutudgment
Before going to bed, you select one journal prompt or item to try as your nightly ritual.
03
Unwind & Reflect
Engage with the tool to relax, reflect, and reconnect with yourself.
Build Habits
Repeat nightly to gradually form lasting, healthy routines.
OUR UNIQUENESS
Structured principles combined with tactile experiences
Five Principles help you cope with digital fatigue
Analog Tools help you connect with the real world
Five Principles
All prompts and tools are thoughtfully designed around these five principles
REFLECT REFRAME EXPERIMENT CONNECT SUSTAIN
Reflect
Pause and notice how you feel and what patterns shape your days gently, without judgment
be unaware creative awareness
self-blame
Reframe
Shift from self-blame to selfkindness Its not always you the system plays a part too
change your thinking framework
stay in digital
Experiment
Start small Follow your curiosity and try what feels good no pressure, just play
try small steps
disconnect link with people, body, and imagination
Connect
Reconnect with the world around you through touch, conversation, and imagination
Let your senses guide you back to yourself and to others
fail to maintain establish habits
Sustain
Keep what feels right Let small, joyful practices become part of your rhythm
OUR UNIQUENESS
Structured principles combined with tactile experiences
Five Principles help you cope with digital fatigue
Analog Tools help you connect with the real world
Hands-on activities engage the brain in ways that tapping screens never will.
Analog boosts brain activity Improves mood&focus Builds control
Research shows activities like drawing, writing by hand, and crafting activate more complex brain activity
These analog tasks improve memory, attention, and can reduce anxiety and depression symptoms
Engaging with our hands fosters a sense of accomplishment and control.
prototype testing
OUR PARTICIPANTS VOICE
It made me realize how much more
I need to value being bored, because that helps you get things done.
I think I need to value being bored more so that I’m able to value my time better.
Functional Gain
BETTER TIME USE
FOCUS
OUR PARTICIPANTS VOICE
[When using this kit] I started crying.
I really liked how I was more aware of myself, my feelings, what’s important for me, what I really care about. It really helped being present and more reflective.
Emotional Gain
SELF-AWARENESS
SELF-CONNECTED
Market Interest
14 sign-ups from ads in three days
SUPPORTING ECOSYSTEM
SYSTEMIC STAKEHOLDERS
One small step will lead to great accomplishments
EMPLOYERS
DIRECT USERS
EDUCATIONAL INSTITUTIONS
TECHNOLOGY & MEDIA
ANALOG TOOL PROVIDERS
GOVERNMENTAL BODIES
ECONOMIC & POLICY DRIVERS
Growth Strategy
01
B2C model
We start by selling directly to individual consumers.
B2B2C model
02
03
B2B2C model
We partner with companies to reach employees in the workplace.
We expand into educational institutions to reach a wider audience.
Next Steps
Pilot Launch for Early Customers
Collaborations with local analog artisans
We are currently seeking 20 pioneering customers to join our initial pilot.
We are looking for corporate partners interested in co-creating and piloting with their employees. 1 2 3
Prototyping of the B2B2C Model
We seek local partners to co-create meaningful analog tools for our future kits.
Let’s reconnect — and build what truly matters, together!
JUANLI CARRION
JULIET GOMEZ
BRIAN COHEN
MAX SKOLNIK
KIMIYASU MORIKAWA
BRENDAN RAFTERY
JENNIFER RAUCH
REGINA SHARIPOVA
ANUPAMA KRISHNAN
HEATHER BURACK
JEN VAN DER MEER
MINI MRINALINI
ANGEL LUO
PAOLA MACHUCA
JOHN MACK
GEORGY KARPENKO
MATTHEW VILLARREAL
KRITCHAPORN KULRATTANARAK
MARIA KUPRIYANOVA
kuprm165@newschool.edu
TOMO MORIKAWA morit494@newschool.edu