In Time: Building Circular Futures, Together

HOUSING WORKS

EES 2025

LARA DUONG

EESHNA GUPTA

COMMUNITY

CREATIVITY

CIRCULARITY

PRESENT

A THRIVING COMMUNITY

SUSTAINABILITY AS EVERYDAY ACTION

50+

YEARS

CREATIVITY IS REBORN

will drive $12 trillion in global spending by 2030.

If Housing Works builds a circular, values-driven loyalty program

Then customers become loyal advocates and champions of sustainable fashion

Customers become loyal supporters who shop, donate, and advocate for Housing Works’ circular mission.

WHAT WE HEARD

Based on insights from our workshops exploring customer perspectives on rewards programs and circular fashion, we translated those findings into strategic opportunities for engagement with Housing Works.

“I like that thrifting is back”

“I’d love to earn rewards and actually use them”

“I don’t like to donate because it doesn’t feel personal”

“I don’t know what happens

to the clothes after”

“How bad is fast fashion?”

“I would come back when there’s something special”

“I want to be do more with my rewards aside from shopping”

“What does Housing Works do with my

donated clothes?”

The Revenue Potential of Customer Loyalty

WELCOME TO THE HOUSING CIRCLE

Housing Works' community-powered loyalty program

HOW IT WORKS? Every action you take creates impact.

JOIN –Shop or sign up

ENGAGE -Donate, volunteer, or attend events

EARN -Access perks, get badges

“I love being a Champion I met my new best friend at a Housing Works swap!”

Tier

How to Qualify Key Rewards

ADVOCATE

Shop 2x, join newslet ter

Digital badges, monthly update, playlist NEIGHBOR CHAMPION

Donate or volunteer once

Spotlight, thank-you card

Ongoing support

Event invites, donor wall, personal styling,...

FAQ How do I track my badges?

Can I earn rewards in-store and online?

Is there a cost to join?

THE HOUSING CIRCLE

LOYALTYPROGRAM

Eileen Fisher

Reuse, Remake, Recycle

ClothingScraps

Circular Fashion Economy CommunityRewards

HOUSING WORKS X PARSONS

Clothing Scraps

Clothing Dropoff

Parsons Materials Donation Room

Materials Sorted for Housing Works

Redirect Fashion Waste

Design Challenge

Year 1 Pilot :

Design Challenge Kick Off

Year 2:

Upcycling Fashion Course

Year 3: Embedded Partnership Program

Fundraising Opportunities

Upcycled Fashion

Design Exclusive Parsons Collection

Exposure: Designer Spotlight & QR

Code

Collection Returns to Housing Works for Sale

Brand Elevation

DESIGNER SPOTLIGHT

NINA TORRES

URBAN RELICS – SS25

DESIGN CONCEPT:

Nina reimagines utility wear through a romantic lens, blending functional silhouettes with deconstructed denim and quilted patterns. The garments reference early 2000s streetwear, reframed to speak to today’s sustainability values.

PROCESS:

Sourced from discarded jeans and thrifted blankets, the collection emphasizes hybrid materials, raw hems, and visible mending as both aesthetic and storytelling tools.