Brazil’s International Air Network: All The Flights And Destinations
Page 77
Calendar Of Events
Page 78
Brazilian Tourists In The USA
Page 87
Trends Revealed By Similarweb Research Tools
Page 92
Internet And Use Of Social Media In Brazil
Page 101
List Of Representatives Of International Destinations For The Brazilian Market
Page 107
List Of Tour Operators Associated To Braztoa
Page 111
List Of Directors Of Airlines With Operation In Brazil
Page 113
Brazilian Luxury Travelers Profile
Page 122 How PANROTAS Can Help You Doing Business With Brazil
Page 130 Contact Us
WTTC
BRAZIL
ANALYSIS OF THE TRAVEL AND TOURISM INDUSTRY IN BRAZIL
(2024 -2034): 2
(2024 -2034): 2.4%
(2024 -2034):
CAGR (2024 -2034):
2024 Annual Research: Key Highlights1
PHOCUSWRIGHT’S
AMERICA REPORT 2024
LATAM
LATAM
LATAM
LATAM
ECONOMIC OUTLOOK
GUILHERME DIETZE, FECOMERCIOSP
After a period of global tension caused by the increase in tariffs by the United States and China's response, both countries sat down at the table for more reasonable negotiations, easing the crisis and creating, at least in the short term, an environment of greater moderation and predictability. This scenario contributes to reducing the risks of a more pronounced deterioration in the global economy. Whenever risks decrease, emerging economies benefit from the flow of capital, seeking greater profitability at the expense of safety. After the devaluation of the real in early April, when it reached close to R$6 per dollar, the Brazilian currency has appreciated again, driven by the improvement in the external environment, and has sought the level of R$5.50. Travelers, therefore, are working with this level when planning their trips for the rest of 2025.
One factor contributing to the appreciation of the real is the increase in the Brazilian
interest rate. In early May, the Central Bank's Monetary Policy Committee (Copom) decided to increase the Selic rate yet again, from 14.25% to the current 14.75% per year, without any clear indication that the hike cycle was over. At the same time, the Federal Reserve (FED) in the United States decided to maintain its interest rate, which widens the differential in relation to Brazil and attracts speculative capital. In addition, the real interest rate, after discounting inflation, is around 9%, making it highly attractive to investors.
INFLATION IS A CONCERN
Brazilian inflation is the Central Bank's main concern. In April, it accumulated an increase of 5.53% in the last 12 months. Inflation is expected to continue rising, reaching a peak of close to 6% in September, before falling back to around 5% by the end of the year. Even so, this level will remain above the inflation target ceiling of 4.5%, which practically eliminates the
possibility of an inversion in the interest rate curve this year.
The Brazilian economy, in turn, is beginning to show signs of being impacted by rising interest rates and high inflation. Until recently, the monthly reports produced by FecomercioSP and PANROTAS indicated favorable sectoral figures in the first two months. However, the March data for retail, with a 1.2% drop in the annual comparison, reveals that sales have begun to lose momentum. Even considering the bimonthly average of February and March, to neutralize the effects of the Carnival calendar, growth was modest, at 0.5%, with a decline of almost 1% in supermarkets. The automotive segment, which had double-digit growth, grew only 3.4% in this bimonthly average, according to the IBGE.
Complementing the retail data, FecomercioSP released the default rate in the capital of São Paulo, which reached 20.6% of families with overdue bills in April, marking the second consecutive increase. In the previous month, the rate was 19.3%.
Between July of last year and March of this year, the default rate fluctuated around 19%, but now indicates the beginning of a trend of greater imbalance in household finances.
Even with the lowest unemployment rate in history for a first quarter — 7% — and with a record level of resources available to workers, high and persistent inflation, combined with rising interest rates, has gradually eroded families' purchasing power. Credit, an important tool for supplementing income, continues to expand, albeit at a slower pace. In the first three months of the year, credit granted to Brazilian families grew 4.1%.
The national tourism sector has shown resilience in the face of this scenario. According to FecomercioSP, there was growth of 6.6% in March, with an accumulated increase of 5.8% for the year, and practically all segments recorded revenues higher than those observed in 2024. However, at some point, there will be some – negative – impact on the sector. The Brazilian economy would hardly survive
unscathed by a scenario with inflation above 5% for more than six months and an interest rate close to 15% per year. The impact, inevitable, tends to occur gradually. Data from March and April already indicate this negative signal, marking the beginning of a deceleration process.
POSITIVE 2025
Expectations for 2025 are still positive, although at a slower pace: after a growth of 3.4% in 2024, the current projection is for expansion of 2% for this year. The government, in turn, announced an expectation higher than the market, of 2.5%, a number that would not be surprising if confirmed. It is worth remembering that there is a strong fiscal stimulus underway, which tends to benefit the economy in the short term, but also keeps inflation high and interest rates high for longer.
CONFIDENCE INDEXES:
• Consumer Confidence (ICC): The index fell to its lowest level since August 2022. In April, there was a drop of 3.6%, going from 115.2 points in March to 111 points. In the annual comparison, the decline was 14.3%. These are four consecutive drops, reflecting The population's dissatisfaction with high inflation and more expensive credit is impacting purchasing power.
• Business Confidence in Commerce (ICEC): The index also fell, reaching 97.6 points in April — the lowest level since June 2021. There was a 0.5% drop compared to March and a 10.3% drop compared to April of the previous year. Business owners are concerned about the impact of high interest rates on financial flow and household consumption, aggravated by inflation. Note: The ICC and ICEC range from 0 to 200. From 100 to 200 points is considered an optimistic level, and below 100 points pessimistic.
Although the indicators are from the city of São Paulo, they follow the trend of what is happening in the rest of the country, since the city, the largest in Brazil, represents 11% of the national GDP.
BRAZIL OFFICIAL INFORMATION
OFFICIAL NAME: Federative Republic of Brazil
GOVERNMENT SYSTEM: Federal Presidential Republic
PRESIDENT: Luiz Inácio Lula da Silva
CAPITAL: Brasília
LANGUAGE: Portuguese (we recommend that your promotional material, either printed or digital, should be written in Portuguese)
LOCATION: South America
AREA: 8.516 million km² or 3.288 million mi²
POPULATION: 212.583.750 million (IBGE Population Prospects 2024 Revision – Date of Reference: July 01, 2024)
CURRENCY: REAL
CITIES: 5,570
DIVISION: Brazil is divided into five regions with 26 states and one Federal District
MAJOR CITIES: São Paulo, Rio de Janeiro, Brasília, Fortaleza, Salvador, Belo Horizonte, Manaus, Curitiba, Recife, Goiânia, Porto Alegre and Belém.
OFFICIAL TIME ZONE: GMT-3
INTERNET TERMINOLOGY: .br
INTERNATIONAL DIALING CODE: +55
LIFE EXPECTANCY: 76,4 years (considering the year of 2023)
OFFICIAL WEBSITES: https://www.gov.br/planalto/en and https:// visitbrasil.com/en/
MINISTER OF TOURISM: Celso Sabino
EMBRATUR PRESIDENT: Marcelo Freixo
São Paulo
Porto Alegre
Rio de Janeiro
Brasília
Manaus
Salvador
Recife
BRAZIL'S ECONOMIC FORCE
BRAZIL IS THE 10TH GLOBAL ECONOMY
Brazil’s GDP was US$ 2.18 TRILLION (or R$ 12.7 trillion) in 2024
2024 GDP growth: 3.4%
Projection for 2025: + 2.4% (ACCORDING TO IPEA IN MAY/2025)
ECONOMIC PERFORMANCE
Inflation 2024: 4.83% (ACCORDING TO IPCA)
Projection for 2025: 5.53%
ACCORDING TO BRAZIL FEDERAL BANK FOCUS REPORT)
Unemployment rate 2024: 6.2% IN THE LAST QUARTER
Projection for 2025: 7.5% (ACCORDING TO BRAZIL FEDERAL BANK)
Interest rate 2024: 14.75%
Projection for 2025: 15%
Exchange rate average 2024± R$ 5.39 BRL to US$ 1
Projection for 2025: ± R$ 5.86 to US$ 1
Consumer confidence (dec/24): 92 (was 93.7 one year before – dec/23)
Family expenditures 2024: + 4.8%
Services growth 2024: + 3.1%
Sources: BCB, CNI, FGV, IBGE, IMF, Ipea
BRAZIL HAS THE LARGEST GDP IN LATIN AMERICA
Trinidad and Tobago
Source: The World Bank, IMF, UNWTO and TRADING ECONOMICS. https://www.unwto.org/tourism-data/global-and-regional-tourism-performance
BRAZILIAN POPULATION
STATES WITH BIGGEST POPULATION
BRAZILIAN’S EXPENDITURES IN INTERNATIONAL TRANSACTIONS (INCLUDES TRAVEL AND OTHER PURCHASES)
2024: US$ 14.82 billion
2023: US$ 14.05 billion
2022: US$ 12.18 billion
2021: US$ 5.2 billion
2020: US$ 5.3 billion
2019: US$ 17.6 billion
2018: US$ 18.26 billion
2017: US$ 19 billion
2016: US$ 14.5 billion
2015: US$ 17.36 billion
2014: US$ 25.57 billion
2013: US$ 25 billion
Source: Banco Central do Brasil (Brazil Federal Bank)
BRAZILIAN INTERNATIONAL AIR NETWORK
Airlines have increased their international operations to Brazil by +15% this year, adding almost 18 million seats. According to ForwardKeys, this growth is reflected in the main airlines operating in the country, with highlights for Gol (+48%) and Azul (+39%).
ORIGIN CONTINENT
MAY 2024 X MAY 2025
ORIGIN SUBCONTINENT
AFRICA AND MIDDLE EAST
AMERICAS
AMERICAS
SOURCE: EMBRATUR
EUROPE
AFRICA AND MIDDLE EAST
MIDDLE EAST
SOURCE: EMBRATUR
MIDDLE EAST
AFRICA AND MIDDLE EAST
SUBSAHARAN AFRICA ADDIS ABABA
SOURCE: EMBRATUR
SOURCE: EMBRATUR
AFRICA AND MIDDLE EAST
SOURCE: EMBRATUR
AMERICAS
CARIBBEAN
SOURCE: EMBRATUR
CARIBBEAN
CENTRAL AMERICA
NORTH AMERICA
NORTH AMERICA
NORTH AMERICA
NORTH AMERICA DALLAS
NORTH AMERICA
FORT LAUDERDALE
SOURCE: EMBRATUR
NORTH AMERICA
NORTH AMERICA
NORTH AMERICA
NORTH AMERICA
NORTH AMERICA
SOUTH AMERICA
SOUTH
SOUTH
SOUTH AMERICA
SOUTH AMERICA CAYENNE
SOUTH AMERICA
SOUTH AMERICA
SOUTH
IQUIQUE
SOURCE: EMBRATUR
SOUTH AMERICA
SOUTH AMERICA
SOUTH AMERICA PUNTA DEL ESTE
SOURCE: EMBRATUR
SOUTH AMERICA
SOUTH AMERICA
SOUTH AMERICA
SOUTH AMERICA SUCRE
NORTHERN EUROPE
SOUTHERN EUROPE
SOUTHERN EUROPE BARCELONA
SOURCE: EMBRATUR
SOURCE: EMBRATUR
SOUTHERN EUROPE
SOURCE: EMBRATUR
SOUTHERN EUROPE
WESTERN EUROPE
SOURCE: EMBRATUR
ORIGIN CITIES
SOURCE: EMBRATUR
DESTINATION IN BRAZIL (BRAZILIAN STATES)
SOURCE: EMBRATUR
SOURCE: EMBRATUR
SOURCE: EMBRATUR
SOURCE: EMBRATUR
DESTINATION CITIES
AIRLINES OPERATING IN BRAZIL
SOURCE: EMBRATUR
SOURCE: EMBRATUR
SOURCE: EMBRATUR
SOURCE: EMBRATUR
SOURCE: EMBRATUR
JETSMART (CHILE)
SOURCE: EMBRATUR
June
4 - Festival Das Cataratas
24 - PANROTAS Next 2025 - Florianópolis
July 14 - PANROTAS Special Tour Operators Guide
29 - PANROTAS Next 2025 - Cuiabá
August
5 - PANROTAS Next 2025 – Santos (Sp) 11 - PANROTAS Special “Technology For Tourism” Guide
25 - PANROTAS Special Travel Insurance And Ancillaries Edition
September
CALENDAR OF EVENTS 2025 2026
Experience USA 2025 (Official event from the USA Embassy in Brazil) Date to be announced
April 14 – 16 - WTM Latin America 22 - Travel Agent National Day
May 4 – 7 - ILTM Latin America
BRAZILIAN TOURISTS IN THE US
ANNUAL VISITS
2019: 2.1 million
2023: 1.62 million
2024: 1.91 million
2025: 2.08 million (EST)
2026: 2.34 million (EST)
2027: 2.5 million (EST)
2028: 2.62 million (EST)
2029: 2.7 million (EST)
Total expenditures 2023: US$ 8.4 billion
Source: NTTO
BRAZILIAN MONTHLY VISITORS TO THE US
195.164
2024: 178.751
144.089
2025: 145.325
First 4 months 2024: 596.853
First 4 months 2025: 629.543 + 32.690 visitors in 2025 +5.4%
Source: NTTO
Although total visitation from Brazil in 2024 remained below prepandemic levels for most of the year, Q4 marked a significant turning point. In October, visitation from Brazil surpassed 2019 levels, and this upward trend continued through the end of the year. By Q4 2024, visitation had exceeded pre-pandemic levels by 2%, driven largely by the seasonal peak in December and January. This strong finish positioned the market for continued recovery and growth heading into 2025.
SURVEY OF INTERNATIONAL AIR TRAVELERS - ANNUAL REPORT BRAZILIAN TRAVELERS TO THE UNITED STATES
(January - December 2024 - Source: NTTO)
Decision to travel: 90 days prior to departure
Air ticket reservation: 60 days prior to departure
Airline reservation: 52% directly with the Airlines
Travelling with Family/Partners: 49%
Travelling alone: 51%
Party of adultus (medium): 1
Party with children (medium) 4
Bought travel insurence: 86%
Main purpose of trip:
Vacation/Holiday (68%)
Visiting Friends and Relatives (15,2%)
Business (6,7%)
Attending a Convention or trade show (5,9%)
Education (3%)
Leisure: 85.6%
Business: 16.2%
Stayed in hotel: 77%
Stayed in private homes: 33.5%
Average of nights: 11.7
First trip to the US: 17.2%
Used air travel between American cities: 32.8%
Source: NTTO
Used private cars: 43.6% Used buses: 9.7% Rented cars: 42.3%
11.4%
PORT OF ENTRY IN THE US
Miami: 31.1%
New York: 13%
Fort Lauderdale: 7.8%
Atlanta: 5.6%
Chicago: 3.6%
Los Angeles: 3.9%
Houston: 3.4%
Dallas: 2.7%
DC: 2.2%
Boston: 2.1%
MAIN DESTINATION (STATES)
Florida: 52.9%
New York: 13.4%
California: 6.2%
Georgia: 2.6%
Texas: 2.6%
Massachusetts: 2.4%
Nevada: 2%
Illinois: 1.7%
New Jersey: 1.5%
DC: 1.4%
CITIES VISITED
Orlando: 43.47%
Miami: 26.65%
New York City: 20.1%
Los Angeles: 6.74%
Las Vegas: 5%
DC: 3.8%
Boston: 3.79%
Fort Lauderdale: 3.77%
Tampa/St. Pete: 3.64%
Atlanta: 3.61%
Chicago: 3%
West Palm Beach: 2.67%
San Francisco: 2.32%
Dallas: 1.88%
Florida Keys: 1.66%
Houston: 1.65%
Philadelphia: 1.58%
Anaheim: 1.48%
San Diego: 1.32%
Source: NTTO
LEISURE ACTIVITIES
IN THE US
Shopping: 85.3%
Sightseeing: 78.6%
Theme parks: 48%
National Parks: 34.5%
Historic locations: 27.9%
Museums: 25.6%
Small towns: 21.6%
Fine dining: 16.8%
Sporting event: 16.8%
Concerts/Musicals: 13.6%
Cultural/Ethnic Heritage Sights: 10.8%
Nightclubs: 9.1%
Guided tours: 8.7%
Casinos: 3.7%
Snow sports: 1.8%
SPENDING HABITS
Average expenditure per person: US$ 3,200
In the US: US$ 2,100
With shopping: US$ 480
With food and Beverage: US$ 430
ANNUAL INCOME OF VISITORS
41.8% Under US$ 20,000 a year
15% From US$ 20,000 to US$ 40,000 a year
10% From US$ 40,000 to US$ 60,000 a year
7.3% From US$ 60,000 to US$ 80,000 a year
20% Above US$ 100,000 a year
PAYMENT METHOD
DURING THE TRIP IN THE US
30.4% credit card
25.6% debit card
21.7% cash brought from Brazil
11.3% cash withdrawals with cc
11.1% cash withdrawals with dc
52.7% were female
Average age: 42 years
Source: NTTO
UNITED
STATES' TOP 20 INBOUND
SOURCE MARKETS
FOR INTERNATIONAL VISITATION 2024 VISITATION (SHARE OF 2019 VISITATION)
Source: NTTO
GLOBAL WANDERLUST: WHAT’S DRIVING BRAZILIAN TRAVELERS OVERSEAS?
Brazil remains a key international travel market, driven by a high volume of outbound travelers and rising interest in global destinations year after year.
In a conversation with Vicky Almeida, Similarweb Insights LATAM Leader, we uncovered how her data team is continuously analyzing digital behavior to reveal powerful signals about emerging travel trends.
Using fresh keyword data from Similarweb, we explored what’s inspiring Brazilian travelers to pack their bags. From dream-worthy experiences to iconic landmarks, their search behavior refl ects a growing appetite for culture, adventure, and comfort.
WHAT TRAVEL EXPERIENCES ARE BRAZILIANS SEARCHING FOR?
uTop Bucket-List Experience: Northern Lights
uMost Searched Landmarks: Eiffel Tower (France) and Colosseum (Italy)
uTop U.S. Destination: Hollywood
uPreferred Travel Style: Euro trip
uAccommodation of Choice: All-Inclusive Resorts or Hostel.
Whether it’s chasing the aurora borealis or city-hopping across Europe, Brazilians are prioritizing immersive, shareable travel moments.
Micro-trends: Emerging travel terms gaining traction, with signifi cant potential for sector engagement and the sale of travel packages and accommodations. Emerging micro-trends such as digital nomadism (+10267%), the allure of the Greek Islands (+3395.24%), boat trips (2466.7%), outdoor adventures (+1763.6%), and sports tourism (+1237.7%) are capturing increasing attention among Brazilian travelers.These trends reflect growing demand for tailored packages and content that meets evolving traveler expectations.
London, New York, Lisbon, Las Vegas, and Orlando are among the top international destinations for flight searches by Brazilian travelers—driven by competitive airfares, frequent flight availability, and strategic positioning for multi-city itineraries. Their combination of cultural richness and connectivity makes them both appealing and affordable entry points to Europe and the U.S.
Source: Similarweb. Desktop & Mobile web, Jan. 2024 – Apr. 2025, Brazil. Note: Searches include variations of city names combined with the words “passagem” (ticket) or “voo” (fl ight), such as “londres passagem” (London ticket) or “londres voo” (London flight).
richness and connectivity makes them both appealing and affordable entry points to Europe and
Which websites are leading in receiving this search traffic?
Based on the data, the leading websites capturing the majority of this search traffic are:
Which websites are leading in receiving this search traffic?
Which websites are leading in receiving this search traffic?
Based on the data, the leading websites capturing the majority of this search traffic are:
● decolar.com
Based on the data, the leading websites capturing the majority of this search traffic are:
● decolar.com
uudecolar.com
● skyscanner.com.br
● skyscanner.com.br
uuskyscanner.com.br
● latamairlines.com
● latamairlines.com
uulatamairlines.com
● kayak.com.br
● kayak com br
uukayak.com.br
● google.com
● google.com
uugoogle.com
● airfrance.com.br
uuairfrance.com.br
● airfrance.com.br
These platforms stand out for their strong SEO strategies and competitive paid media presence — a signal of how performance in search channels translates into visibility and bookings.
These platforms stand out for their strong SEO strategies and competitive paid media pres
These platforms stand out for their strong SEO strategies and competitive paid media presence
Source: Similarweb Desktop & Mobile web, Jan 2024 – Jan 2025, Brazil Note: Searches include variations of city names combined with the words “passagem” (ticket) or “voo” (flight), such as “londres passagem” (London ticket) or “londres voo” (London flight). Image link: Imagem-1-Panrotas.png
Source: Similarweb Desktop & Mobile web, Jan 2024 – Jan 2025, Brazil Note: Searches include variations of city names co with the words “passagem” (ticket) or “voo” (flight), such as “londres passagem” (London ticket) or “londres voo” (London flig Image link: Imagem-1-Panrotas png
Source: Similarweb. Desktop & Mobile web, Jan. 2024 – Jan. 2025, Brazil.Note: Searches include variations of city names combined with the words “passagem” (ticket) or “voo” (fl ight), such as “londres passagem” (London ticket) or “londres voo” (London fl ight).
Want to see how these travel trends apply to your business? Get in touch with Similarweb’s team to explore custom insights and data that can help you navigate the digital travel landscape with more precision and confidence.
Want to see how these travel trends apply to your business? Get in touch with Similarweb’s team to explore custom insights and data that can help you navigate the digital travel landscape with more precision and confidence. Contact Similarweb today.
Want to see how these travel trends apply to your business? Get in touch with Similarweb’s team to explore custom insights and data that can help you navigate the digital travel lands with more precision and confidence.
Contact Similarweb today
Contact Similarweb today.
A
partnership
SOCIAL MEDIA AND INTERNET
Brazilian Tourism is increasingly digital and socially influenced, with social networks playing a leading role in travelers' decisions and journeys. Instagram is the most influential, but YouTube is not far behind. Facebook is losing ground as TikTok gains more users of different ages. Most Brazilian travelers say they are impacted by digital influencers and their habits of accessing the site multiple times a day increase the viewing of the content created.
Latin America leads the world in daily time spent on devices and activities like social media, music streaming and online news
DIGITAL MEDIA WORLD
Mobile 3h48min 4h50min
Desktop/laptop/tablet 2h50min 3h43min
Social/Messaging 2h20min 3h25min
Online press 0h59min 1h47min
Online TV/streaming 1h23min 1h35min
Source: Emarketer/DoubleVerify
Latin America will be the world’s second-fastest growring region for ecommerce between 2022 ans 2028 with a CAGR of 10.5%
Retail ecommerce sales will grow by roughly US$ 20 billion per year from 2024 to 2028, surpassing a quarter of a trillion dollars
Mexico is considered the only mature market in digitalization in Latin America. Brazil, Argentina, Colombia and Chile are digitally emerging, but Brazil is the biggest digital market in Latam
5 of the world’s 10 most active social media markets are in Latin America, with users spending 3+ hours per day on major platforms:
South Africa 3h36min
BRAZIL 3h35min
Philippines 3h30min
Chile 3h21min
Colombia 3h19min
Mexico 3h12min
Argentina 3h10min
Worldwide 2h20min
Source: Emarketer/DoubleVerify
SOCIAL NETWORK USER PENETRATION BY 2028
Latam: 65.8%
Argentina: 79.1%
BRAZIL: 74.1%
Chile: 73.1%
Colombia: 67.2%
Mexico: 66.9%
Peru: 65.8%
Source Emarketer/DoubleVerify
SCROLL & GO
Research conducted by TRVL LAB shows how Brazilians use social media to plan their next trip:
u The main triggers for travel conversion are attractive promotions and discounts, and partnerships and advertising with influencers. However, not just any content makes an impact. They must be visually wellproduced, and photos and short videos are preferred.
u 8 out of 10 Brazilians follow Tourism brands and companies.
This means that the digital presence of destinations, hotels, attractions and restaurants is not only desirable, but essential to remain competitive and relevant.
u To play the social media game, you need to invest, and the brands most followed by Brazilian travelers are national and international giants, especially intermediaries.
u The process doesn’t end at the top of the funnel. Almost Half searched for more information through their own social networks and explored related profiles, using search engines to validate information.
USE OF SOCIAL MEDIA
The most used social media by travelers are, respectively, Instagram, YouTube, Facebook and TikTok.
72.32% access social media several times a day and 84.07% believe that their profiles accurately reflect who they are in real life. As for the frequency of posts, 25.07% post daily and 22.72% every 2 or 3 days.
SOCIAL MEDIA CURRENTLY USED
PROFILES THAT RESULTED IN INSPIRATION FOR LEISURE TRAVEL
Influencers and creators
OTAs
Friends and Family
Hotels or resorts
Restaurantes or bars
Hotel chain
TripAdvisor
Tourist attraction
DMOs
ABOUT THE TYPE OF CONTENT THAT MOST APPEALS ON SOCIAL MEDIA FOR TRAVEL INSPIRATION
Images and pictures
Videos with less than 1 min
Videos with more than 1 min
Written post
Link in bio or similar
ON THE TYPE OF CONTENT THAT MOST INFLUENCED TRAVEL IN THE LAST 12 MONTHS
Promotions
Partnerships
MOST POPULAR NATIONAL DESTINATIONS DUE TO THE INFLUENCE OF SOCIAL NETWORKS
ABOUT SOCIAL MEDIA ACTIVITIES CARRIED OUT DURING LEISURE TRIPS
I posted content from the trip on Stories or similar
I posted travel content on the feed or similar
I marked a destination in my posts
I posted travel content on Reels or similar
I tagged a travel-related supplier or brand in my posts (e.g. tour, hotel, restaurant, etc.)
I have received contacts (DMs or comments) from people wanting travel recommendations
I reposted or forwarded a target (third party) piece of contente
I reposted or forwarded travel brand content (from a third party)
None of the above
TRAVELERS PROFILE
ACCORDING
TO THIS RESEARCH
u Most international travelers have a household income between R$7,501 and R$30,000 (60.74%) and have taken at least one leisure trip in the last 12 months.
u These travelers claim to frequently use social media to get inspiration about travel, recognize accounts that can provide reliable information on the subject, and tend to actively search for information about travel (54.05%).
u In addition to considering friends, family, and influencers, they consider online travel agency profiles as a source of inspiration (77.66% versus 52.08% of those who have not traveled abroad).
u The vast majority (91.26%) follow brands associated with travel.
u Instagram and YouTube are the most used networks for research and choices regarding destinations, accommodation, transportation, and activities, however, Facebook continues to be relevant among this group when compared to those who have not traveled internationally.
u This survey was conducted through an online questionnaire and sent to Brazilians from all regions of Brazil who had taken at least one leisure trip in the last 12 months.
u 422 responses were obtained with a 90% confidence level and a 3.5% margin of error.
INTERNATIONAL DESTINATIONS WITH REPRESENTATIVES IN BRAZIL
• DRAGONFLY AFRICASouth Africa / Botswana / Mauritius Islands / Mozambique / Namibia / Kenya / Rwanda / Seychelles / Tanzania / Uganda / Zambia / Zimbabwe (MICE and Leisure)
• EMECO TRAVEL - Egypt (MICE and Leisure)
• ACCESS HOLIDAYS AND EVENTSMorocco (MICE and Leisure)
• ARABIAN ADVENTURES - United Arab Emirates / Oman (MICE)
• ESHET - Israel (MICE)
• KHARMA HOUSE - Jordan / Saudi Arabia (MICE and Leisure)
• FOUS SEASONS TRAVEL - Austria / Hungary / The Czech Republic (MICE)
• BDP NEXT - Denmark / Finland / Norway / Sweden (MICE)
• SPANISH HERITAGE - Spain (MICE)
• HORIZON - Greece (MICE and Leisure)
• ICELAND TRAVEL - Iceland / Greenland (MICE and Leisure)
• GASTALDI GLOBAL DMCItaly (MICE)
• MAZURKAS DMC POLANDPoland (MICE and Leisure)
• OSIRIS TRAVEL AND EVENTSPortugal (MICE and Leisure)
• TEKSER - Türkiye / Azerbaijan / Georgia / Armenia / Uzbekistan (MICE and Leisure)
• DESTINATION ASIA - Cambodia / Hong Kong / Indonesia / Japan / Laos / Malaysia / Myanmar / Singapore / Thailand / Vietnam (MICE and Leisure)
• CREATIVE TRAVEL - Bhutan / Maldive Islands / India / Nepal / Sri Lanka (MICE and Leisure)
• EASTSTAR - China (MICE)
• ACCESS – Morocco (FIT & MICE)
• MARBER - Croatia (MICE)
• MONTENEGRO CONCIERGEMontenegro (MICE and Leisure)
IDEAS4BRAND
Maria Camilla Alcorta mariacamilla@ideas4brand.com linkedin.com/company/ideas4brand/ about/
• DIESENHAUS UNITOURS - Israel diesenhaus.com
• ATHENS EXPRESS - Greece athens-express.gr
• CARRANI TOURS - Italy carrani.com
• MERIDIAN TOURS - Türkiye meridian.com.tr
• BUS TURISTICO DE BUENOS
AIRES BY GRAYLINE - Argentina graylineargentina.com
VERTEBRATTA – AGÊNCIA DE MARKETING
Sheila Nassar sheila@vertebratta.com
55 (11) 98888-8879 vertebratta.com
• GLOBAL TOURISME CANADA globaltourisme.com/pt
• RIDA INTERNATIONAL - Egypt / Morocco / Tunisia / Jordan / Lebanon / Oman / Qatar / Saudi Arabia / United Arab Emirates / Abu Dhabi/ Dubai / Türkiye / East And West Europe / Africa ridaint.com
Al. Campinas, 1070, 7º andar - Jardins São Paulo – SP - 01404-200 (11) 4503-1900 vitor.megale@befly.com.br www.befly.com.br
Vitor Megale
BEST BUY TRAVEL
R. Barão de Teffé, 160, 14º andar, Sala 1402 - Jardim Ana Maria Jundiaí – SP - 13208-760 (11) 4805-7272 mkt@bestbuytravel.com.br www.bestbuytravel.com.br
Victor Van Oorschot
BRT OPERADORA
R. Presidente Faria, 321 - Centro Curitiba – PR - 80020-290 (41) 3219-5400
marco.ruzze@grupobrt.com.br www.brementur.com.br
Marco Aurélio Di Ruzze
BUTTERFLY TOUR
R. Fernando Lobo, 102, CJ 304/306 - Centro Juiz de Fora – MG - 36016-230 (32) 2102-5253
comercial@butterfly.tur.br www.butterfly.tur.br
Otaciano Avidago
BWT OPERADORA
Av. Presidente Affonso Camargo, 330Rodoferroviária
R. Dom Jaime Câmara, 170, Sala 904 – Centro Florianópolis – SC - 88015-120 (48) 3211-5600 fabio@incomum.com www.incomum.com
Fabio Cesar Frassetto
INTEREP
R. Leopoldo Couto de Magalhães Júnior, 758, 2º andar – Itaim Bibi
São Paulo – SP - 04542-000 (11) 3035-2811 rosana@interep.com.br www.interep.com.br
Cynthia Rodrigues
INTERPOINT
Al. Jaú, 1717, Casa 03Jardim Paulistano
São Paulo – SP - 01420-002 (11) 3087-9400 heloisa@interpoint.com.br www.interpoint.com.br
Heloisa Levy
LUSANOVA TOURS
Av. São Luís, 112, 14º andar – Centro São Paulo – SP - 01046-000 (11) 2879-6767
sergio.vianna@lusanova.com.br www.lusanova.com.br
Sergio Vianna
MATUETÉ
Av. Nove de Julho, 5109, 6º andar - Jardim Paulista São Paulo – SP - 01407-200 (11) 3071-4515 viajar@matuete.com www.matuete.com
Robert Betenson
MSC CRUZEIROS
Av. das Nações Unidas, 14171, 4º andar, Torre Crystal – Vila Gertrudes São Paulo – SP - 04794-000 (11) 5053-5300 info@msccruzeiros.com.br www.msccruzeiros.com.br
Adrian Ursilli
NCL - NORWEGIAN CRUISE LINE
R. Peixoto Gomide, 996, sala 740Jardim Paulista São Paulo – SP - 01409-001 (11) 3177-3131 info@ncl.com.br www.ncl.com.br
Estela Farina
NEW AGE TOUR OPERATOR
Al. Rio Negro, 503, sala 2020Alphaville Barueri – SP - 06454-000 (11) 4395-7078 atendimento@newage.tur.br www.newage.tur.br
Leonardo Mignani
NEW IT
R. Sete de Setembro, 99, 8º/11º e 12º andares – Centro Rio de Janeiro – RJ - 20050-005 (21) 3077-0200 newit@newit.com.br www.newit.com.br Alexandre Lima
R. Bandeira Paulista, 600, 10º andar, CJ 102/103 – Itaim Bibi
São Paulo – SP - 04532-001 (11) 3083-4411 / (11) 3898-2646 polvani@polvani.com.br www.polvani.com.br
Gerardo Landulfo
PURE BRASIL
R. João Ramalho, 717, CJ 92 - Perdizes São Paulo – SP - 05008-001 (11) 2638-6068 incoming@purebrasil.net www.purebrasil.net
Giancarlo Valias
QUEENSBERRY
Av. São Luís, 165, 4º andar – Centro São Paulo – SP - 01046-911 (11) 3217-7100 lourenco@queensberry.com.br www.queensberry.com.br
Marco Lourenço
R11 TRAVEL
R. Espírito Santo, 315 - Santo Antônio São Caetano do Sul – SP - 09530-700 (11) 3090-7200 cferrete@r11travel.com.br www.r11travel.com.br
Ricardo Amaral
RAIDHO
Av. dos Carinás, 595 – Moema
São Paulo – SP - 04086-011 (11) 3383-1200 atendimento@raidho.com.br www.raidho.com.br
Roberto Haro Nedelciu
RCA
R. São Luís, 50, 30º andar, CJ 302 – República São Paulo – SP - 01046-926 (11) 3017-8700 rca@rcaturismo.com.br www.rcaturismo.com.br
Rodolpho Gerstner
SCHULTZ OPERADORA
R. Visconde do Rio Branco, 1488, 11° andar, sala 1106 - Centro Curitiba – PR - 80420-210 (41) 3303-6565 atendimento@sp.schultz.com.br www.schultz.com.br
Aroldo Schultz
SMILES VIAGENS
Al. Rio Negro, 585, 4º andar, CJ 41 – Alphaville Barueri – SP - 06454-000 (11) 96745-3280
recebimentos@smiles.com.br www.smiles.com.br
Juan Ignacio Mudeh
SNOW OPERADORA
R. Major Lopes, 457 - São Pedro Belo Horizonte – MG - 30330-050 (31) 3303-7600 oper@snowoperadora.com.br www.snowoperadora.com.br
Paulo Medina
SQUAD VIAGENS
Av. Jerônimo Monteiro, 1000, Sala 1520 - Centro Vitória – ES - 29010-935 (27) 2125-1181 contato@voudesquad.com.br www.voudesquad.com.br/ Deomar Assunção
STELLA BARROS
Av. Brigadeiro Faria Lima, 2070, Sala 05 - Jardim Paulistano São Paulo – SP - 01451-000 (11) 2166-2250 carla.calil@stellabarros.com.br www.stellabarrros.com.br
Carla Callil
TBO HOLIDAYS BRASIL
Av. Nove de Julho, 5966, Sala 20 - Consolação
São Paulo – SP - 01406-200 (11) 3078-1550 tbobrasil@tboholidays.com www.tboholidays.com
Rodrigo Sienra
TRANSEUROPA
R. Visconde de Pirajá, 550, loja 229 - Ipanema Rio de Janeiro – RJ - 22410-901 (21) 2224-2297 transeuropa@transeuropa.com.br www.transeuropaviagem.com.br
Paulo Max
TRANSMUNDI
R. Uruguaiana, 10, grupo 140 - Centro Rio de Janeiro – RJ - 20050-090 (21) 2262-6262 contato@transmundi.com.br www.transmundi.com.br
Miguel Andrade
TREND VIAGENS
R. Catequese, 227, 8º andar, Sala 84 - Bairro Jardim
SURVEY AND ANALYSIS CONDUCTED BY TRVL LAB, IN OCTOBER 2024, FOR PANROTAS AND ILTM
AGE & INCOME
GENDER SEXUAL ORIENTATION
2,84% 2,23%
NUMBER OF DOMESTIC TRIPS*
NUMBER OF INTERNATIONAL TRIPS*
MAIN INTERNATIONAL DESTINATIONS FOR THE NEXT TRIPS*
ABOUT THE NUMBER OF VISITED COUNTRIES
ABOUT THE
PREFERENCES
IN LUXURY TRIPS
The Brazilian luxury traveler show a strong preference for “sun and sea” tourism (61.46%), followed by historic-cultural tourism (57.81%) and gastronomic tourism (42.60%). Their trips are primarily motivated by the desire to visit new places, have fun, relax and rest, with the available period for traveling being a decisive factor in destination selection. Destinations are typically chosen between 1 year and 6 months before the trip, however the reservations of the flight and accommodation are made 6 to 3 months in advance. Additional bookings, such as for attractions and restaurants, are made closer to the travel date.
The quality of attractions at a des-
tination is relevant for this traveler, however, as previously mentioned, price is also important in the decisive process. According to these respondents, the fact that the destination is hyped, or trendy, holds little significance.
This traveler is multichannel, and predominantly uses direct channels or on-line travel agencies, nonetheless, a significant portion affirm using the services of traditional agencies or travel consultants.
The most used means of transportation is the airplane with a preference for economy and premium economy classes. This choice is guided by factors such as price, comfort, convenience, and ease.
As for means of accommodation,
the preference is for comfortable hotels, and the choice is made based on comfort and location. On leisure trips, the more relevant items regarding means of accommodation are the room comfort, the quality, and variety of breakfast options, and the ease of booking. Those aspects considered to be less important are leisure activities and children’s entertainment, content curation and a bar with a good cocktail menu.
Most of the travelers affirm to use apps and digital tools regularly during the trips.
For this demographic, traveling is a priority, and the trips are viewed as part of their health and wellness care routine.
CONSIDERED/CHOSEN NICHE FOR THE UPCOMING TRIPS
LUXURY
MAIN PURPOSES OF THE UPCOMING LEISURE TRIPS
Visiting new places
Having fun
Relaxing and resting
Living out memorable experiences
Learning about new cultures
Cherishing life and good moments
Living out exclusive experiences
Gathering family and friends
Learning something new
Disconnecting from the hectic life to reconnect with what matters tourism
Taking care of my health and wellness
Meeting new people
Watching natural phenomena
Attending concerts and shows
Connecting with something bigger and my spirituality
Others
Founded in 1974, 51 years ago, PANROTAS is the leading company for travel professionals in Brazil:
News and communication Proprietary events
Participation and coverage of trade shows (Brazil and abroad)
Analysis and researches for companies and destinations
PORTAL PANROTAS
Unique visitors/month 2024
445,900 2025
491,601
Pageviews/month: 2024
2,458,513 2025 2,655,566
Only trade portal audited (by IVC – similar to the AAM in the US – Audit Bureau of Circulations)
Portal PANROTAS is TOP 50 among travel websites in Brazil – according to Similarweb
PANROTAS
SOCIAL MEDIA
PANROTAS TOOLS TO REACH THE BRAZILIAN TRAVEL
PROFESSIONALS AND CORPORATE TRAVEL MANAGERS
PANROTAS PORTAL
- Real time coverage of events
- Hard news from the industry –people, companies, destinations
- Analysis and special articles
- Dedicated coverage of events
- Special sections at our home page:
Aviation
Luxury Travel
Hotel industry
Destination
Travel professionals
Corporate travel
- Personalized sponsored sections at our home page for your company or event
- Many formats for your banners, ads and activations a tour home page or internal pages and sections
We are the ONLY news portal audited by IVC in the travel industry
PANROTAS Magazine
20+ Special Editions per year
Digital and print versions distributed at main trade shows ans personalized mailing
Special issues on:
• Cruises
• Tour Operators
• Travel to the USA
• ESG
• LGBTravel
• Annual Vacation Guide
• Luxury Travel special issue
• Luxury Travel Annual Report with ILTM
• Tourism Trends (for PANROTAS Forum)
• Visit Florida
• Ancillaries for travel agentes
• Year in review
• Best in Class edition (honoring the best travel agentes)
• Best in Class edition (honoring the best in sales)
Distributed at the main trade shows: Abav Expo, WTM Latam, ILTM Latam, Abav Travel SP, Lacte (Corporate travel), Festuris and BTM
Cruise annual guide
Luxury travel edition
Vacation annual guide
PANROTAS FORUM
• March 3rd and 4th 2026
• WTC Events Center São Paulo
• Attendence in 2024: +2,100 travel leaders
Speakers in 2024:
• Fred Dixon (Brand USA), Roberto Sallouti (BTG Pactual), D.T. Minich (Experience Kissimmee), Jerome Cadier (Latam Airlines), John Rodgerson (Azul Airlines), Celso Ferrer (Gol Airlines), Joe Mohan (Abra Group), Marcelo Bento (Aena), Juan Carlos Martinez (Ávoris Corporación), Fabio Godinho (CVC Corp), Cinthia Douglas (Disney Destinations), Bruno Reis (Embratur), Luiza Helena Trajano (Magazine Luiza), Chinmai Sharma (Sabre), Donovan Ferreti (Ticketmaster),
Main Travel Leaders event in Brazil,
with quality players at the stage and in the audience.
Francisco Mattos (F1), Juliana Trujillo (Disney Institute), Muryad de Bruin (Curaçao Tourism Board), Ron Pohl (WorldHotels and BWH Hotels), Samantha Almeida (Globo TV) and Thomas Dubaere (Accor), among others.
Sponsors 2024:
• BWH Hotels, Ancoradouro, CVC Corp, CNC, Copastur, Gol, Air France-KLM, Latam Airlines, Delta Air Lines, Disney Destinations, Disney Cruise Line, Omnibees, Mato Grosso do Sul Tourism, Abreu, Accor, Assist Card, Sabre, Decolar/Despegar, Iberia, British Airways, Movida, BTG Pactual, Dominican Republic, Paraná Tourism Civitatis, Experience Kissimmee, Orinter and Embratur, among others.
PANROTAS Events and Initiatives
• PANROTAS Next – Roadshow in 6 Brazilian cities
• PANROTAS Best in Class Awards, sponsored by Amadeus – at WTM Latin America
• New Corporate Travel Event –October – São Paulo
• Travel Tech Hub Day – September, 15th – São Paulo
• Mentoria Preta (Black Mentoring) – Initiative to help foster black corporate leadership in Brazilian Tourism. More at: www. mentoriapreta.com.br
• Travel Leaders Hub – A new Community of Leaders, coordinated by PANROTAS, Mapie, Travel Tech Hub and TRVL Lab. More at: comercial@panrotas.com.br
• Anchor booths at the main trade shows: WTM Latam, Festuris, Abav Expo, BTM and Abav TravelSP
• PANROTAS Daily Newsletter – with the main hard news from the industry: 27,052 e-mails registered
• PANCORP Newsletter: 10,259 travel managers and supplier e-mails
• Sponsored e-blasts: 19,452 target e-mails
• Brazilian Overview Monthly Report – our Monthly newsletter, in English, for our internacional readers
EXCLUSIVE Newsletters for your brand
News, pictures and info about your brand, event or new products –directed to 20,000 travel agentes
PANROTAS at WhatsApp and Telegram
Our communities receive news and the digital version of PANROTAS Magazine
Lives and vídeos
Talk live with our audience and keep momentum with the on demand vídeos. Or use our channels to promote your vídeos or social media pieces. Lives in our Instagram also possible.
Use our mailing list
Distribute print or digital promotional material to up tp 27,000 travel professionals
Our Partners
Researches, market studies and reports for the travel industry. Visit trvl.com.br.
Access all Latin America travel trade with Ladevi/La Agencia de Viajes
Be part of our ILTM & PANROTAS Annual Luxury Travel Report –Brazil & Latin America
Anchor booth at the biggest trade show in Brazil
Anchor booth at the international trade show
A community dedicated to tech professionals focused on Tourism tools, solutions and softwares; we will organize our first event on October, in São Paulo
Be part of our Travel Leaders community.
José Guillermo Condomí Alcorta President and founder guillermo@panrotas.com.br
José Guilherme Alcorta CEO guilherme@panrotas.com.br
Ricardo Sidaras Commercial Director rsidaras@panrotas.com.br
Artur Luiz Andrade Editor-in-chief and chief communication officer artur@panrotas.com.br +55 11 97336-7236
Adrian Bertini Special projects for the US Market, both at PANROTAS platform and publications and LADEVI’s. abertini@ladevi.com +1 305 680 2683
