CURRENTS OF CONNECTION
WE ARE PANACHE CRUISES
James Cole — one of the most recognised names in the cruise industry — launched Panache Cruises in 2020. Guided by one principle, ‘Nothing is too much trouble’, he wanted to disrupt the industry and do things differently.
Fast forward to the present day, and it’s exactly that ethos that still drives us forward. We exist to provide a world-class luxury cruising experience, from your first interaction with us, right through to your return from your cruise and beyond. We meet you where you are on your cruise journey, be that just browsing, ready to book or as one of our repeat Founders members on the search for your next luxury cruise.
We aim to inspire you with relevant, engaging and inspirational content, answering all your questions and needs before walking you through the booking process with a truly personal approach. We know you want to deal with an expert cruise connoisseur, dedicated to you — so that’s what we are. We know you want a truly unique experience, not a ready-made holiday, so we make that happen. We know you want unrivalled financial security and complete confidence that your money is in the right hands — and our ATOL-approved gives you just that. The list goes on.
The truth is, booking a luxury or ultraluxury cruise has been too difficult for too long, with archaic phone systems, multiple points of contact and significant amounts of time spent on hold. We take away all the fuss and put pleasure back at the centre of the process. We give you the luxury booking experience your luxury cruise deserves.
Panache Cruises office
James Cole
Panache Cruises office
Your own personal CRUISE CONNOISSEUR
Our brilliant cruise connoisseurs are the lifeblood of Panache Cruises. They’re well-travelled, like-minded cruise fans, each a specialist in a different destination or type of cruise.
Some are hardy souls who prefer the adrenaline of an expedition cruise; others are laid-back and choose the luxury ocean life, relaxing on a cabana with a cold drink in their hand. All of them are lovely, engaging and willing to do whatever it takes to get your dream holiday booked.
You’ll only ever be assigned one cruise connoisseur. They’ll get to know you, understand exactly what you’re looking for and make personalised recommendations based on what you like. On average, each connoisseur has around 10 years of experience each, and between them they’ve got well over 100 years! The devil is in the detail, Nothing is too much trouble — however you want to say it — everything is taken care of with your luxury cruise booking by our cruise connoisseurs.
• Transfers to and from the airport
• Car parking, should you require
• Security fast passes and airport lounge access
• Pre-cruise and post-cruise hotels
• In-resort transfers to and from cruise ship
• Tours and excursion booking
• Onboard dining reservations
… and anything else you might need.
Connoisseur Scott Perry
Connoisseur Rebecca Smith
Panache Cruises’ office
Our Founders programme rewards luxury cruisers
Our Founders rewards programme gives you exclusive benefits and discounts when you book a luxury cruise with us. Collect points by booking luxury cruises with us and move up through the tiers from Bronze level all the way up to Platinum. Refer your friends to Panache Cruises, earn extra points, and then spend those points as cash value off your next cruise; 10,000 points is worth £100. All you need to do is make a booking with Panache Cruises and you’ll automatically become a Founders member with access to all these benefits.
• Free giveaways as you move through the Founders tiers
• Invitation to a full schedule of hosted Founders cruises
• Exclusive luxury cruise offers in your inbox regularly
• VIP access to events and ship visits
• Direct access to James Cole
You’ll also receive exclusive invitations to our Founders cruises, hosted by James Cole. He will share his love and passion for luxury cruising with you aboard some of the most beautiful ships sailing the Seven Seas. The main draw of these beautiful experiences is the sense of community felt on board amongst fellow passengers. You can choose to enjoy mealtimes together, explore ashore together, drink together and share stories in the evenings. You’ll make friends and memories that last a lifetime.
YOU CAN TRUST US
Head to our Trustpilot and you’ll see we’re 5.0-out-of-5.0 stars; the only UK cruise agency so highlyrated. You’ll find hundreds of glittering reviews about our cruise connoisseurs and the service they offer. We love that. Making you happy motivates us, giving us faith and justification in our hard work. We love that our customers choose us, time-and-again, as their luxury cruise agent.
Part of our difference is that we are industry insiders. We speak to our cruise line partners daily, keeping each other up-to-date with current goings-on. The benefit of such a strong relationship is that we can offer insights and prices you won’t find anywhere else. Our cruise line partners trust us; we even invited them to our staff parties!
We’re trustworthy too. The Travel Trust Association provides us with a trust account where all customer monies are paid until they are required to pay for your cruise holiday. Panache Cruises is also an ATOL-bonded travel company, which means your holiday, cash and all, is fully protected. You can absolutely rely on us with your luxury cruise holiday.
CATHERINE DIVAN
JASON TREADWELL
James Cole
Currents of Connection
Embrace the holiday season under the Caribbean sun
This holiday season, celebrate in a way that feels personal and unhurried, where calm, connection, and joy flow with the rhythm of the ocean.
Aboard our elegant ships, time flows at a relaxed pace, like the gentle currents beneath you, inviting you to embrace meaningful traditions and togetherness. Discover the most precious gift of all: to pause, to reflect, to simply be.
Welcome to your Ocean State of Mind.
Ocean
State of Mind
Special moments, shared with loved ones – escaping the ordinary to embrace extraordinary ocean adventures.
Give the gift of time and space to reflect, reconnect, and celebrate meaningful milestones.
Discover a rare sense of peace and authenticity that only the ocean can offer.
Your Home at Sea
Your Home at Sea, with endless ocean views and every comfort — and so much more.
A serene escape to celebrate with those you love.
Whether reconnecting as a couple, across generations, or with cherished friends, every luxurious detail is thoughtfully designed to ensure a joyful season, wrapped in uncompromising comfort.
A Culinary Celebration
Whether toasting to togetherness or savouring exquisite festive flavours, this is a season to celebrate with a culinary journey, elevated through extraordinary gastronomy.
Time-honoured traditions are reimagined as memorable rituals, ones that nourish both the palate and the soul.
Ocean Wellness
Celebrate yourself, with wellness rituals focused on gratitude, reflection, and intention-setting.
Restore body and spirit in harmony, in rhythm with the sea.
Moments of Joy & Togetherness
Our Hosts take care of every detail, allowing guests to fully embrace the spirit of the season and create memories to last a lifetime.
Every element of our Festive Journeys is designed with intention — to inspire magical moments that are shared, savoured, and remembered.
From elegant seasonal décor that transforms the ship into a warm and welcoming haven, to exquisite gala dinners and unforgettable moments at sea, each element has been thoughtfully designed to embody seasonal sophistication - Explora Journeys style.
Whether anchored in San Juan for a dazzling display of fireworks or raising a glass mid-ocean during an elegant soirée, every destination becomes part of the season’s joy — woven seamlessly into the tapestry of your Journey.
Journeys for Every Generation
The promise of a Home at Sea extends to every generation. From connecting suites to curated family Destination Experiences, we make festive moments effortless and unforgettable.
Young guests can discover the Nautilus Club, a vibrant space open daily from morning until evening, filled with games, music, and age-appropriate activities. Seasonal highlights include festive parades, family discos, a magical Santa meet & greet, and a New Year’s Eve celebration created just for them.
Our Caribbean
Festive celebrations as personal as your ocean Journey.
Each Journey becomes a story to share – whether with loved ones or embracing the adventure of travelling solo.
Celebrated and lesser-travelled Caribbean destinations, allow for a gentler pace and deeper immersion in festive adventures.
At every destination, Explora Journeys provides inspiring opportunities for guests to discover authentic cultural, historical, and culinary delights with total peace of mind.
Featured Journeys
BARCELONA TO MIAMI
ALL OUR JOURNEYS INCLUDE
• In-suite welcome bottle of champagne and sweet treats
• A bottle of wine and a bottle of spirit of guests’ choice upon arrival
• Authentic, cultured, intuitive service
• Nine culinary experiences including In-Suite Dining
• Unlimited fine beverage*
• All on-board gratuities
• High-speed complimentary Wi-Fi
• Shuttle services from port to city centre**
• Wellbeing and fitness programmes on board and at the destinations
• Access to the thermal area of Ocean Wellness – The Spa Plus additional benefits for guests staying in Ocean Grand Terrace Suites, Ocean Penthouses and Ocean Residences.
wines and premium spirits, speciality coffees, teas and soft drinks available anytime, including in-suite mini-bar. For fine wine and spirits connoisseurs or those wishing to elevate their experience or celebrate a special occasion, an ultra-exquisite selection of wines, spirits, and liqueurs, will also be available for an additional fee. **Where required/available
