THIS IS HOW WE RIVER CELEBRITY CRUISES
WE ARE PANACHE CRUISES
James Cole — one of the most recognised names in the cruise industry — launched Panache Cruises in 2020. Guided by one principle, ‘Nothing is too much trouble’, he wanted to disrupt the industry and do things differently.
Fast forward to the present day, and it’s exactly that ethos that still drives us forward. We exist to provide a world-class luxury cruising experience, from your first interaction with us, right through to your return from your cruise and beyond. We meet you where you are on your cruise journey, be that just browsing, ready to book or as one of our repeat Founders members on the search for your next luxury cruise.
We aim to inspire you with relevant, engaging and inspirational content, answering all your questions and needs before walking you through the booking process with a truly personal approach. We know you want to deal with an expert cruise connoisseur, dedicated to you — so that’s what we are. We know you want a truly unique experience, not a ready-made holiday, so we make that happen. We know you want unrivalled financial security and complete confidence that your money is in the right hands — and our ATOL-approved gives you just that. The list goes on.
The truth is, booking a luxury or ultraluxury cruise has been too difficult for too long, with archaic phone systems, multiple points of contact and significant amounts of time spent on hold. We take away all the fuss and put pleasure back at the centre of the process. We give you the luxury booking experience your luxury cruise deserves.
Panache Cruises office
James Cole
Panache Cruises office
Your own personal CRUISE CONNOISSEUR
Our brilliant cruise connoisseurs are the lifeblood of Panache Cruises. They’re well-travelled, like-minded cruise fans, each a specialist in a different destination or type of cruise.
Some are hardy souls who prefer the adrenaline of an expedition cruise; others are laid-back and choose the luxury ocean life, relaxing on a cabana with a cold drink in their hand. All of them are lovely, engaging and willing to do whatever it takes to get your dream holiday booked.
You’ll only ever be assigned one cruise connoisseur. They’ll get to know you, understand exactly what you’re looking for and make personalised recommendations based on what you like. On average, each connoisseur has around 10 years of experience each, and between them they’ve got well over 100 years! The devil is in the detail, Nothing is too much trouble — however you want to say it — everything is taken care of with your luxury cruise booking by our cruise connoisseurs.
• Transfers to and from the airport
• Car parking, should you require
• Security fast passes and airport lounge access
• Pre-cruise and post-cruise hotels
• In-resort transfers to and from cruise ship
• Tours and excursion booking
• Onboard dining reservations
… and anything else you might need.
Connoisseur Scott Perry
Connoisseur Rebecca Smith
Panache Cruises’ office
Our Founders programme rewards luxury cruisers
Our Founders rewards programme gives you exclusive benefits and discounts when you book a luxury cruise with us. Collect points by booking luxury cruises with us and move up through the tiers from Bronze level all the way up to Platinum. Refer your friends to Panache Cruises, earn extra points, and then spend those points as cash value off your next cruise; 10,000 points is worth £100. All you need to do is make a booking with Panache Cruises and you’ll automatically become a Founders member with access to all these benefits.
• Free giveaways as you move through the Founders tiers
• Invitation to a full schedule of hosted Founders cruises
• Exclusive luxury cruise offers in your inbox regularly
• VIP access to events and ship visits
• Direct access to James Cole
You’ll also receive exclusive invitations to our Founders cruises, hosted by James Cole. He will share his love and passion for luxury cruising with you aboard some of the most beautiful ships sailing the Seven Seas. The main draw of these beautiful experiences is the sense of community felt on board amongst fellow passengers. You can choose to enjoy mealtimes together, explore ashore together, drink together and share stories in the evenings. You’ll make friends and memories that last a lifetime.
YOU CAN TRUST US
Head to our Trustpilot and you’ll see we’re 5.0-out-of-5.0 stars; the only UK cruise agency so highlyrated. You’ll find hundreds of glittering reviews about our cruise connoisseurs and the service they offer. We love that. Making you happy motivates us, giving us faith and justification in our hard work. We love that our customers choose us, time-and-again, as their luxury cruise agent.
Part of our difference is that we are industry insiders. We speak to our cruise line partners daily, keeping each other up-to-date with current goings-on. The benefit of such a strong relationship is that we can offer insights and prices you won’t find anywhere else. Our cruise line partners trust us; we even invited them to our staff parties!
We’re trustworthy too. The Travel Trust Association provides us with a trust account where all customer monies are paid until they are required to pay for your cruise holiday. Panache Cruises is also an ATOL-bonded travel company, which means your holiday, cash and all, is fully protected. You can absolutely rely on us with your luxury cruise holiday.
CATHERINE DIVAN
JASON TREADWELL
James Cole
Rivers. They connect us. To the land. To the cities. To each other. They bring us closer together, enabling us to experience cultures, history, and deep connections. Now, there’s a whole new way to river, The Celebrity Way.
With expansive open decks, 360-degree views, and an elevated experience that flows through every inch of the ship, this is unlike anything you’ve seen before. Staterooms feel more like suites with king-size beds in every room, and thoughtful touches make every detail feel personal. Everything has been considered. Everything feels different. And this is just the beginning.
NOTHING COMES CLOSE
This is how we river. We’ve redefined travel on the ocean. Now we’re bringing that same elevated experience to the world’s most iconic rivers. Immersing you deeper into the heart of Europe’s culture, history, and unforgettable cities.
CLOSE JUST GOT CLOSER
Every detail is designed to bring you closer to local flavors, breathtaking views, and stories that stay with you. With Celebrity River Cruises, we’re giving you the keys to experience it like never before.
THIS IS HOW WE
BUDAPEST, HUNGARY
A TALE OF MANY CITIES DESTINATIONS
We’re taking you straight into the cities, towns, and villages that define them. Sail the Danube and Rhine and experience world-class big and small destinations in a whole new way. Explore iconic cities like Vienna and Budapest and wander small towns you didn’t even know existed.
Every stop is designed to deliver something unforgettable. Whether it’s seeing Budapest lit by night, sailing the Wachau Valley, or discovering hidden gems that feel like your own; immerse yourself into stories told by locals that shaped them, while creating a few of your own.
SHORE EXCURSIONS
There’s no other way to experience Europe’s most iconic cities and towns so deeply, so thoughtfully, so personally. Every excursion is seen in a way that is uniquely yours. You’ll go even further. No two days are the same, because no two places are.
WHO KNEW RIVERS COULD GO SO DEEP
From private wine tastings in Austria to the thermal baths in Budapest, or cycling the riverbanks of the Danube, every experience is designed to bring out what’s rare, real, and remarkable.
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THE SHIP
This is river cruising reimagined, starting with the ship itself. Step into the first-ever Skylight Infinite Balcony Suites, where the landscape never feels far. Every stateroom includes a king-size bed, spa-style bathroom, and spacious layouts designed for the way you really travel. Even the balcony is different, seamlessly integrated into your room so you can enjoy the view, the air, and the moment.
BUILT FOR CONNECTION
This ship is designed with versatile spaces that adapt to your rhythm, whether you’re gathering for cocktails or unwinding in quiet comfort. You’ll even connect with yourself with access to select spas and gyms on land. This is connection without compromise and river cruising like you’ve never seen it before.
THE SHIP
An exterior that is sleek, unmistakable, and until now, unimaginable.
With a modern profile that turns heads while honoring the scale and history of the rivers it travels, this ship was built with purpose. Every design decision from the silhouette to the lightweight hull, enhances efficiency, and helps navigate with uncommon ease.
THIS IS WHAT HAPPENS WHEN DESIGN FLOWS
The result is the most innovative river ship on the water. What that means for you: smoother sailing, even in low water, and fewer itinerary interruptions along the way. It’s a smarter, more sustainable way to cruise and the most seamless way to bring you closer to every destination.
PUBLIC SPACES & OPEN DECKS
The outer decks offer more outdoor space, giving you freedom to roam about. Always open, always inviting, it’s your front-row seat to Europe’s most breathtaking landscapes, designed for every moment of the day.
EXPAND ALL YOUR HORIZONS
Dine, relax, or take in the local scene from the top deck restaurant and bar. With an infinity-edge pool, it’s a seamless connection to the river around you.
The most dynamic dining experience on Europe’s rivers, offering the widest range of options throughout the day and night. From locally baked morning pastries to regionally inspired dinners that reflect the culture around you, every dish brings the destination to the table.
SO MANY CHOICES, SO HARD TO CHOOSE
With six dining options, fl exible all-day access, menus that evolve with the itinerary, and healthy options, you’ll experience flavor that feels both local and entirely your own.
DAYBREAK TO NIGHTCAP DRINK
Distinct and local wines, perfectly chilled martinis, a late nightcap or an early-morning espresso, this is a beverage experience with regional flair, designed for every mood, every taste, and any moment.
New venues like a top-deck bar and lounge, and returning favorites like Martini Bar, Café al Bacio, and Sunset Bar are now making their debut on the river, the art of the drink is on display.
Shore Excursions
Enjoy your choice of one shore excursion every day
Dining
More restaurants, offering the most choice on the river. Including a 24-hour option
HIGH STANDARDS COME STANDARD
Drinks
Select wine, beer, cocktails, coffee and soft drinks all day with the opportunity to upgrade
Wi-Fi
Complimentary Wi-Fi throughout your journey
Onboard Experiences
More to do and more spaces to do them in MORE EXCITING DETAILS TO COME
BUDAPEST, HUNGARY
STATEROOMS
Every stateroom is designed to feel like your home on the river, uniquely elegant and deeply connected to the destination. With the first-ever Skylight Infinite Balcony Suitessm, king-size beds in every room, and layouts built for real comfort, this is where modern design meets personal space at every bend.
YOU WON’T MISS A THING, EVEN A GOOD NIGHT’S SLEEP
Every detail is considered, with the most in-room amenities, all guests enjoy complimentary stocked mini bars and destination-inspired touches. With butler service in every suite, this is the most thoughtfully designed stateroom on Europe’s rivers.
STATEROOMS
The Vista Balcony Suitesm wraps you in space and light, with panoramic river views, an expansive veranda, and room to settle in. Separate living and sleeping areas offer flexibility, along with spacious bathrooms with dual-faucet sinks.
VISTA BALCONY SUITE
Enjoy a personalized butler ready to set up dinner to enjoy in your own suite, then relax in your king-size bed with premium bedding, all designed to support your preferences. From morning coffee on the balcony to quiet evenings with a film or a book, this suite is built for presence, pleasure, and ease on the river.
SQ. FOOTAGE: 258
STATEROOMS
This one-of-a-kind suite is designed to bring the river and the sky closer than ever. At the heart of the Skylight Infinite Balcony Suitesm is a ceiling window that opens to the stars or closes for privacy, letting you choose how much light and view to invite in.
SKYLIGHT INFINITE BALCONY SUITE
Floor-to-ceiling windows frame the riverbank just outside, while inside, you’ll find space to sleep, lounge, and dine in comfort. A king-size bed with plush linens, spa-inspired bathroom, butler service, and personalized minibar make this suite more than a place to stay, it becomes part of your journey.
SQ. FOOTAGE: 233
STATEROOMS
With a private veranda and seating for two, our Balcony staterooms
give you front-row access to Europe’s most iconic riverscapes. Step outside to sip a morning espresso or unwind after a day ashore, all from the privacy of your own space as it evolves with your journey.
BALCONY
Inside, a king-size bed, rich materials, and streamlined furnishings
create a sense of calm and openness, while thoughtful extras, from a complimentary minibar to in-room filtered water, bring luxury to life.
It’s a room that invites you to stretch out, breathe deeply, and take in the view at your own pace.
SQ. FOOTAGE: 211-225
STATEROOMS
With wall-to-wall windows that lower at the touch of a button, our Infinite Balconysm staterooms invite the outside in, so you can enjoy fresh air and new views without ever leaving your room. Inside, a king-size bed, spa-style bath, and mood lighting turn the river into your floating sanctuary.
INFINITE BALCONY
Sensory details like ambient soundscapes and scents surround you.
Thoughtful storage makes the most of every inch, with a space for everything, so you can settle in your way. Whether you’re lounging with a glass of wine, catching up on your personalized in-room entertainment, or simply watching the light move across the water, this space is designed to support whatever rhythm you choose.
SQ. FOOTAGE: 173-179
ARCHITECTURAL OVERHEAD
STATEROOMS
Clean lines, soothing textures, and generous natural light make our River View staterooms feel anything but standard. Designed with comfort in mind, each space features a plush king-size bed with premium linens, creating a cozy retreat you’ll look forward to returning to at the end of the day.
RIVER VIEW
Spacious bathrooms include thoughtful storage and oversized showers, rare luxuries on the river. Whether you’re stretching out with a book, settling in for a quiet moment, or simply enjoying the calm glow of daylight, this is a room that feels both elevated and effortless.
SQ. FOOTAGE: 157
SERVICES
• Pre-travel & onboard concierge service to assist with bookings, arrangements, and general inquiries throughout the journey
• Daily housekeeping & turndown service
FOOD & DRINK
• Classic drink package
• Complimentary mini bar & pre-packaged snacks stocked upon arrival
• Complimentary continental breakfast served in room
• Exclusive room service menu available at a cost
• In-room filtered water
BED & BATH
• King-size bed with optional twin bed configuration
• Luxury linens & bedding
• Local premium bath amenities
• Premium bath towels, bathrobes and slippers
• Premium hair dryer
SUITES AMENITIES
OFFERING INCREMENTAL TO STATEROOMS
SERVICES
• Butler service to assist with everything you need, including packing and unpacking, and dining and shore excursion reservations while on board
• Butler chat to conveniently contact your butler from anywhere on board using your personal device
• Priority suite access
• Complimentary laundry service (once per voyage)
• Priority booking for shore excursions and specialty dining
• Exclusive suite guest happy hour
FOOD & DRINK
• Premium drink package
• Exclusive specialty dining experience (once per voyage)
• Personalized mini bar & pre-packaged snacks
• Complimentary in-suite breakfast, lunch, dinner service, and daily delights
• In-room espresso machine
• Specialty coffee & tea delivery
BUDAPEST, HUNGARY
PRE & POST CRUISE EXPERIENCES
Spend more time in the places you love. Extend your journey even further with pre and post-cruise stays in iconic cities like Prague and Budapest, all seamlessly arranged and elevated The Celebrity Way.
HAPPILY EVER AFTER. AND BEFORE.
Wander farther, stay later, and experience each city with the same care, style, and attention to detail you’ll find onboard. Every story deserves a perfect beginning and an unforgettable ending.
AVAILABLE FOR BOOKING EARLY 2026
OUR 2027 ITINERARIES
Sail from storybook Bavaria to imperial Budapest on a Danube journey that flows through vineyard-lined hills, forested bends, and castle-crowned ridges, all in the golden light of scenic daytime sailings. With curated moments in riverside villages and exclusive access to music and art in cities like Vienna, every stop brings a new rhythm of culture, connection, and beauty.
From the grandeur of Budapest to the charm of Bavaria, this westbound Danube journey blends vibrant capitals with riverside tranquility. Taste regional wines, walk cobbled village streets, and linger in Vienna with an overnight stay timed for a more local rhythm. Each day offers a new perspective, rooted in place, culture, and connection.
Sail from festive Bavaria to radiant Budapest on a holiday-season journey through the Danube’s most charming contrasts. Sip mulled wine in candlelit squares, wander well-storied streets aglow with lights, and enjoy an overnight in Vienna that reveals the quieter magic of the season. With each stop, culture and celebration come to life in new, unforgettable ways.
Celebrate Christmas along the Danube with a journey from Budapest to Nuremberg that blends festive wonder with cultural depth. Mark the holiday in Vienna with timeless traditions, then explore markets filled with handcrafted gifts and warming treats. From grand cities to storybook towns, this is Christmas — The Celebrity Way.
Step into the season on a journey from Nuremberg to Budapest where Europe’s Christmas spirit glows at every turn. Wander markets filled with hand-blown glass ornaments, wooden toys, and spiced holiday treats. From candlelit village squares to grand cities dressed for winter, each stop blends tradition, charm, and wonder into something truly timeless.
Celebrate New Year’s on a journey from Nuremberg to Amsterdam, sailing past castle-topped hills and through festive towns bustling with charm. Ring in the year with a lively onboard celebration, then spend the first day of the year exploring Amsterdam’s canals, world-class museums, and vibrant cafés. A fresh start, that you’ll never want to end.
Celebrate Christmas with a peaceful yet eye-opening journey from Nuremberg to Basel. Sail through festive towns and countryside wrapped in quiet beauty, with Christmas Eve on the river and Christmas Day in Würzburg. From regional traditions to cozy cultural moments, this is a seasonal sail toward connection, and celebration.
Celebrate the New Year with a journey from Basel to Amsterdam along the Rhine. From the Black Forest to the Dutch lowlands, sail through storybook towns and festive cities. With cultural moments, scenic days, and a joyful onboard celebration, this cruise invites you to begin the year with beauty, depth, and discovery.
CAPTAIN’S CLUB
Your loyalty deserves to travel with you. As a Captain’s Club member, you’ll enjoy exclusive benefits on every Celebrity River Cruise.
LOYALTY NEVER STOPS FLOWING
Your Captain’s Club loyalty tier will extend to river, giving you access to new and different rewards, recognition, and elevated experiences from ship to shore.
CAPTAIN’S CLUB POINT TIERS
