AKUSTIK GITARRE Mediadaten 2022 (english)

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Profile

Our Readers – Your Customers!

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KUSTIK GITARRE is the specialist journal with the largest circulation in Europe for acoustic guitarists and lovers of all styles of acoustic guitar music: Folk, fingerstyle, pop, singer/ songwriter, rock and classical guitar. More than 100 elaborately produced pages focus on news and reviews, workshops, interviews and portraits of guitarists and luthiers, reports and much more.

AKUSTIK GITARRE is the leading print medium and most important source of information

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for the entire acoustic guitar scene (and for many electric guitarists as well).

Our singular audio CD contains all workshops and exercises, bonustracks by the musicians featured in our magazin, recordings of all testinstruments and other specials. www.akustik-gitarre.com is the perfect complement to our magazine. We expand on the instrument tests, interviews and workshops presented in the magazine with videos and sound samples.

Contact

Give us a call – we look forward to hearing from you!

Editor

E-Mail: media@acoustic-music.de

Mechthild Moreno Tel.: 05 41 - 6 36 13 E-Mail: anzeigen@akustik-gitarre.com

Graphic Design

Webmaster

Peter Finger

Foto: manfred Pollert

Arndtstraße 20 49080 Osnabrück Tel.: 05 41 - 71 00 20 Fax: 05 41 - 70 86 67

Andreas Schulz Hainerweg 8 · 61273 Wehrheim Tel. 0 60 81 - 4 69 99 35 E-Mail: redaktionsteam@akustik-gitarre.com

Foto: manfred Pollert

Acoustic Music GmbH & Co. KG Postfach 1945 49009 Osnabrück

Advertising Manager

Hermann Otte Tel.: 0 54 51 - 73 77 8 E-Mail: hermannotte@t-online.de

Bank details:

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Foto: Robert Schäfer

As an internationally renowned guitarist himself, AKUSTIK GITARRE editor in chief Peter Finger enjoys close personal contacts to leading acoustic guitarists all over the world. That’s the unique thing about our magazine: all of your contact partners here are players themselves.

So when discussing future cooperation and advertising campaigns, you benefit from our understanding and competence in this area, to best represent your interests and help find the optimal way to present your products.

Publisher

Editorial Board

Foto: Henke

Our Team

Gerald Oppermann Tel.: 05 41 - 7 60 79 82-3 Mobil: 0170 - 2278239 E-Mail: service@akustik-gitarre.com

Sparkasse Osnabrück

Voksbank Osnabrück

Postbank

IBAN: DE29 2655 0105 0000 6993 30 BIC: NOLADE22

IBAN: DE43 2659 0025 0945 4209 00 BIC: GENODEF1OSV

IBAN: DE02 2501 0030 0905 1023 08 BIC: PBNKDEFF

AK U S T I K G I TARRE Media Data 2022

Readership PROFILE

The Readership of AKUSTIK GITARRE In order to enable you to assess the readership of AKUSTIK GITARRE as accurately as possible and to adjust your product information accordingly, here are the most important results of our latest readers’ survey: 98% of our readers are active guitarists, more than half of them also play another instrument.

A total of 80% pay close attention to the advertisements and over 70% find them interesting and helpful.

Education

Because of ads in AKUSTIK GITARRE, 76% of our readers have recently contacted manu­ facturers or retailers at least once, 60% more than once and 12% more than five times.

65% of our readers are aged between 30 and 50, the majority are educated and have an above average income.

Almost 20% of our readers are music and guitar teachers, making them significant multipliers with considerable influence over the purchasing decisions of their students. This also shows the high degree of acceptance our authors enjoy among critical experts.

Self-employed 21% Managerial employee: 16%

O-level/GCSE: 18% other: 14%

Blue collar worker: 7% Student/trainee:: 5% other: 5%

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Call us - we’re there for you!

Over 2.500 Euro: 30%

White collar employee: 46%

Highschool diploma/A-levels: 22%

Here you’ll find your contact person for all questions regarding AKUSTIK GITARRE. We offer support in cooperations or ad campaigns as well as in clearing up technical details or arranging coordination with editorial contributions. By the way, since we’re all enthusiastic acoustic guitarists ourselves, you can be sure that your interests are in good hands with us.

Monthly net income

Occupation

University/College degree: 46%

Contact information to get in touch with the guitar playing team at AKUSTIK GITARRE can be found on page 6/7

2000 to 2500 Euro: 14% 1500 to 2000 Euro: 18% 1000 to 1500 Euro: 14% 750 to 1000 Euro: 4% under 750 Euro: 9% no answer 11%

Deadlines Print

Deadlines 2022 Issue

Editorial Deadline

Ads Close

Artwork Deadline

Date Of Sale

1-2022 Christmas issue

Fr 15.10.21

Mi 27.10.21

Mo 08.11.21

Fr 26.11.21

2-2022

Fr 10.12.21

Di 21.12.21

Mo 10.01.22

Fr 28.01.22

3-2022

Fr 11.02.22

Fr 25.02.22

Mo 07.03.22

Fr 25.03.22

4-2022

Mi 13.04.22

Mi 27.04.22

Mo 09.05.22

Fr 27.05.22

5-2022

Fr 10.06.22

Mi 29.06.22

Mo 11.07.22

Fr 29.07.22

6-2022

Fr 12.08.22

Mi 31.08.22

Mo 12.09.22

Fr 30.09.22

1-2023 Christmas issue

Fr 14.10.22

Do 27.10.22

Mo 07.11.22

Fr 25.11.22

Musikmesse: 29.04. – 01.05.2022 · Guitar Summit: 09. – 11.09.2022 5

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Sizes Print

2/1

Double page spread

1/1

non-bleed

1/1

full-bleed

1/2

horizontal

1/3

horizontal

1/3

upright

1/3

square

1/4

horizontal

1/2

1/2

upright

square

1/4

1/4

upright

square

*In the case of bleed formats at least 3mm edge trim is necessary on all sides!

Please stick to the safety margin.

Edge Trim: Area which is cut away (avoids white cutting edges)

1/6

upright 6

AK U S T I K G I TARRE Media Data 2022

1/8

upright horizontal

1/16

upright horizontal

Safety Margin: Distance between text/information and edge of data format (avoids unwanted bleed).

be an

3mm bleed 4mm safety margin

Sizes/Rates Print

Price list No. 24 · effective Jan 1st, 2022

Sizes/Rates

For all deadlines please consult p. 5!

Size

Non-bleed width x height mm

Full-bleed* width x height mm

black/white Price in v

4-color Price in v

2/1

400 x 254

430 x 280

3.450,-

5.730,-

1/1

185 x 254

215 x 280

1.990,-

2.950,-

1/2 horizontal

185 x 127

215 x 142

1/2 upright

90 x 254

105 x 280

1/2 square

122 x 169

137 x 184

1/3 horizontal

185 x 84

215 x 99

1/3 upright

59 x 254

74 x 280

1/3 square

122 x 127

137 x 142

1/4 horizontal

185 x 63

215 x 78

1/4 upright

43 x 254

58 x 280

1/4 square

90 x 127

105 x 142

1/6 upright

59 x 127

–

1/8 horizontal

90 x 63

–

1/8 upright

43 x 127

–

1/16 horizontal

90 x 30

–

1/16 upright

43 x 63

–

1.490,-

1.100,-

AK U S T I K G I TARRE Media Data 2022

1.650,-

850,-

1.250,-

590,-

750,-

450,-

570,-

250,-

360,-

not discountable Please note: All ad rates are NET prices and are subject to VAT • Guaranteed positions: + 15 % • Agency commission: 15 %

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1.990,-

Discounts on purchases within a one year period Frequency 2 insertions 4 insertions 6 insertions 12 insertions

5% 10% 15% 20%

Quantity 3 pages 6 pages 12 pages 18 pages

5% 10% 15% 20%

Payment Due: Within 14 days net cash; automatic debit transfer or payment in advance: 2% cash discount Right of cancellation: Written notice within a week after reservation, for inserts and cover pages 3 weeks before submission deadline

Special Inserts Print

Price list No. 24 · effective Jan 1st, 2022

¼ 4c SPEcIAL

Top Shop

¼ 4c square with three other ads on a full right page

1/4

square 90 x 127 mm

Insertions at low prices

These special prices apply per issue and must be booked for one year (6 issues). They are not subject to any discounts.

1 Edition

390,-

3 Editions = ½ Year

360,-

6 Editions = 1 Year

330,-

12 Editions = 2 Years

300,-

These special prices apply per issue incl. all discounts.

Special inserts e. g. cover- or loose-inserts on request Reservation: Mechthild Moreno E-Mail: anzeigen@akustik-gitarre.com 8

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For all deadlines please consult p. 9!

1/8

upright or horizontal Size

1/12

1/16

upright or horizontal Non-bleed width x height mm

1/8 upright

43 x 127

1/8 horizontal

90 x 63

1/12

59 x 63

1/16 upright

43 x 63

1/16 horizontal

90 x 30

1/24

59 x 30

Please note: All ad rates are NET prices and are subject to VAT Guaranteed positions: + 15 % • Agency commission: 15 %

1/24 4-color Price in v 280,190,160,110,-

Data Transmission Print

Printing Information Digital file formats:

Data transmission

• PDF • TIFF • JPEG • PSD • EPS/Postscript All fonts must be embedded Picture files 300 dpi min/ vector graphics 600 dpi min Scale: CMYK – Euroscale

Per e-mail: Artwork (50 MB max.) may be forwarded to our graphic department: hermannotte@t-online.de

Proof In case of 4-color ads please send a final digital proof to our graphic department: GRAFIKBÜRO OTTE Siegfriedstr. 6 D-49477 Ibbenbüren Tel.: +49-54 51 / 73 77 8

Per internet: Please make sure before upload to put all files to one folder (e.g. ZIP file) and ask for access code to our ftp server by e-mail at: service@akustik-gitarre.com If files are damaged, we inform you in due time.

For all deadlines please consult p. 5!

Warranty/Liability We would like to point out explicitly, that any data arriving via email or data media will be checked for completeness and functionality to the best of our knowledge. However, we cannot provide any guarantee in the event of faulty print owing to wrong, late or incomplete data or technology-based layout errors!

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Profile Online

The Website

www.akustik-gitarre.com is the perfect complement to our print magazine. Videos and sound samples relating to instrument tests, interviews and workshops in the print edition .bring these into sharper focus and make them even more vivid.

interesting news, reports and a listing of upcoming concert appearances. The website also features our complete online archive with an overview of topics in every single issue of AKUSTIK GITARRE, from the first one published in April 1994, right up to the present day.

the user can find a wealth of important guitar related addresses, from brands and manufacturers to repair shops, retailers, schools and workshop providers, publishers or festival and concert organisers.

An additional free service for our users is the extremely popular classified ads market, plus

Our new feature AKUSTIKnetz offers great networking possibilities for the guitar scene. Here

Join us here to help increase public awareness of your products!

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Profile Online

Online videos to complement test reports and workshops are extremely popular with our readership. Each edition includes informative videos to accompany reviews of particularly interesting instruments, in which the instrument in question is presented and – more importantly – played extensively.

We also support our readers with video workshops to help them learn guitar and improve their skills. Every edition includes a variety

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of video tutorials specially filmed for this purpose. The AG video program really comes together in our Youtube channel, where we put together an individual playlist for each issue, including representative clips of the artists presented in the magazine.

Through the combination of our print edition with the multimedia presentations on the website and on Youtube, AKUSTIK GITARRE becomes a personal “guitar guide” for every reader.

INTERNETBANNER Online

Price list No. 24 · effective Jan 1st, 2022

Advertising Spaces oN aKUSTIK-gITARRE.COM Your Online Advertising We offer various different banner formats for the online presentation of your products on our website. You can choose between different forms and placements: • prominent skyscrapers or superbanners on any page

Sizes (in Pixel)

Rotation

Positioning

Superbanner

720 x 60

Max. 3 customers

At the top in the page header

Skyscraper

120 x 600

Max. 3 customers

In the left or right outside column

Content Ad

460 x 80

None

Between the text sections

• a budget priced banners in the classified ads section • content ads on special pages • pre-rolls in videos • your profile in AKUSTIKnetz Please profit from our special bundle prices for print and online advertisements.

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INTERNETBANNER Online

Price list No. 24 · effective Jan 1st, 2022

Classified Ads After the cover page, the classified ad section at akustik-gitarre.com has the largest number of hits. This makes it an attractive advertising space at an unbeatable price. Choose between two different banner sizes:

Banner 1 (single height) Format: 672 x 118 px (B x H) Price for each 2 months: Single booking v 80 Annual booking (6x) v 60

Banner 2 (double height)

Banner 1

Format: 672 x 208 px Price for each 2 months: Single booking v 130 Annual booking (6x) v 100 All prices are net and are subject to VAT. We give 3% early payment discount on annual payments.

Start of Booking: next on-sale date of AKUSTIK GITARRE (exceptions available on request) Data Transfer: minimum 3 working days before on-sale date, direct to our webmaster Gerald Oppermann: service@akustik-gitarre.com Please cc to anzeigen@akustik-gitarre.com 13

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Banner 2

Akustiknetz Online

Price list No. 24 · effective Jan 1st, 2022

AKUSTIKnetz

Musiker Werkstätten

The platform for the guitar scene

Verlage

AKUSTIKnetz

Our AKUSTIKnetz offers our customers the opportunity for detailed product presentations. Music retailers, guitar builders, concert promoters, music publishers and other specialists present their services in different sections.

Service Veranstalter

Hersteller Händler

Your advantages

Marken

• Your products are presented in a guitar-friendly setting • Use the high PageRank of our website to improve the ranking and number of hits on your own website!

You can choose between the more extensive XXL version with interactive elements and the pure text version XL!

• Gain a lasting presence for a low price.

• Network with the guitar scene on akustik-gitarre.com

Format

• Easy support: Gerald Oppermann Tel. +49 541 7607 982-3, mobile +49 170 227 8239 service@akustik-gitarre.com

XL XXL

Service

Price per month

One-off set-up fee

XL Profile, logo, contact information

v8

v 59

XXL Profile, logo, contact information, videoclip, audio samples, photos (max. 4)

v 12

v 79

Minimum booking: 12 months · All prices are subject to VAT. Invoice once yearly in advance.

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Akustik gitarre APP Online

Information/booking Mechthild Moreno Tel.: +49 (0)5 41 - 6 36 13 Fax: +49 (0)5 41 - 6 36 53 E-Mail: anzeigen@akustik-gitarre.com

Banner Delivery/support

Now available as an app as well for iOS, Android or your PC at home.

• Single editions • Annual subscriptions • Package subscriptions from print and digital editions

File formats: gif, swf, png or jpg Gerald Oppermann Tel.: +49 (0)5 41 - 7 60 79 82-3 Mobil: +49 (0)170 - 2278239 E-Mail: service@akustik-gitarre.com

For more information and a free sample visit www.akustik-gitarre.com 15

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The World of Akustik Gitarre

The magazine

The website

The best place for your ad: · AKUSTIK GITARRE, the largest specialist journal for acoustic guitarists in Europe. Over 100 pages of news, reporting, tests, workshops, interviews, technical articles, reviews of tutorials, DVDs and CDs, company portraits, trade fair reports and much more.

AKUSTIK GITARRE – the magazine for fingerstyle, singer/songwriter, folk, blues, pop, jazz, latin, rock and classical guitar. And in particular: for your advertising!

Always right up to date · direct access to the world of the acoustic guitar – and your online advertising. Video tests and workshops create the perfect connection to our magazine and ensure that the website is particularly effective as a medium for your advertising. Profit from our page ranking and high volume of traffic by presenting your products on www.akustik-gitarre.com!

The CD Attractive in every way · we release a high quality CD to go with every issue of AKUSTIK GITARRE. Only available here: top quality sound examples of all instruments and equipment tested in the magazine, perfect for directing attention straight to your products. The CD also contains the audio recordings of all workshops, plus bonus tracks from featured artists.

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The workshop magazine with DVD Acoustic Player · the DVD workshop magazine for guitarists. Up to fourteen exciting workshops per issue, covering all the important guitar styles and playing techniques, in notation and tabs. Plus video lessons with over 240 minutes of premium guitar tuition from some of today’s leading players and educators. The ultimate playalong magazine for every guitar lover!

Publisher

Advertising Manager

Acoustic Music GmbH & Co. KG

Mechthild Moreno Tel.: 05 41 - 6 36 13

Postfach 1945 49009 Osnabrück

E-Mail: anzeigen@akustik-gitarre.com

Arndtstraße 20 49080 Osnabrück

Accountancy

Tel.: 05 41 - 71 00 20 Fax: 05 41 - 70 86 67

Jessica Wamhoff Tel.: 05 41 - 71 00 2-10 Fax: 05 41 - 70 86 67

E-Mail: media@acoustic-music.de www.acoustic-music.de

E-Mail: sales@acoustic-music.de www.acoustic-music.de

Editorial Board

Webmaster

Andreas Schulz Hainerweg 8 61273 Wehrheim Tel. 0 60 81 - 4 69 99 35

Gerald Oppermann

E-Mail: redaktionsteam@akustik-gitarre.com www.akustik-gitarre.com

M e d i a

Tel.: 05 41 - 7 60 79 82-3 Mobil: 0170 - 2278239 E-Mail: service@akustik-gitarre.com

D a t a

Graphic Design Hermann Otte Tel.: 0 54 51 - 73 77 8 E-Mail: hermannotte@t-online.de

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