Wine Experiences with Trinitas Cellars

Brand Standard Requirements:  Each property will be required to have a minimum of four or more restaurant programming activations each week on their weekly programming calendar. This requirement should alternate based on the season and should be inspired by food and beverage trends.  Some examples of this programming requirement might include Margarita Mondays or Mai Tai Mondays, Taco Tuesdays, Wine Down Wednesdays, Boozy Milkshake Thursdays or any other restaurant activations that the property feels would be a good fit.  Weekly restaurant programming requirement selections must be approved by the Property Marketing Lead and Food and Beverage Director at each property prior to program implementation.

Required Properties: ATX, TMR, VCR, KKR and PHS

Daily F&B Experience Programming Requirement

Category: Mandatory

Brand Standard:

Each property will be required to have a minimum of one or more food and beverage experience programming activities each day on their weekly programming calendar. It will also be required that each property offer a daily food and beverage experience by the pool in the summer.

Benefit:

Implementing this weekly requirement will create a positive customer experience for all guests that are staying at our hotels. Programming will also include upsell opportunities for our guests in food and beverage outlets.

Brand Standard Requirements:  Each property will be required to have one or more food and beverage experience programming activities each day on their weekly programming calendar. This requirement should alternate based on the season and should be inspired by both food and beverage trends and local cuisine.  Some examples of this programming requirement might include cooking classes, local olive oil tasting, Hawaiian mixology classes, rum tastings, Mai Tai Making competition, specialty food cart pop-up or any other food and beverage experience activities that the property feels would be a good fit.