Fabbrica Brochure by Pace Development Group

BY WINWOOD MCKENZIE

369 GORE ST. FITZROY

BY PACE DEVELOPMENT GROUP

MODEL A

FABBRICA IS A NEW WAY OF LIVING. DEFINED BY THE INNER-CITY SPIRIT OF FITZROY. DESIGNED TO OFFER FLEXIBILITY AND CUSTOMISATION.

CONTENTS

MODEL A

WINWOOD MCKENZIE

Studio Introduction

Designer Bio

Process

Apartments

Personalisation

FABBRICA

The Fabbrica Project

SJB Introduction

Architect Bio

Architecture

Amenity

Rooftop

Acre Introduction

Pace Development Group

Thom & Wendy In Conversation

Neighbourhood

MODEL B

BERGMAN & CO.

Studio Introduction

Designer Bio Process

Apartments

Personalisation

FABBRICA MODEL A WINWOOD MCKENZIE

Winwood Mckenzie designs interiors that are finely detailed and perfectly resolved. Established by Thom Mckenzie in 2010, the Melbourne-based studio believes in reshaping existing spaces to enhance people’s everyday lives. Thom and his team have an interest in heritage renovations, new builds in heritage contexts and adaptive re-use projects, bringing a sensitive understanding of place to their well-crafted, modern interiors.

THOM MCKENZIE PRINCIPAL, WINWOOD MCKENZIE

Thom Mckenzie’s interest in construction methods means he is constantly developing new ways to improve existing processes and techniques. Awarded the Victorian Emerging Architecture Prize in 2020, he has an investigative, inquisitive mind that allows for rigorous conceptual thinking.

The studio is recognised for having a strong focus on process and technique and as a result, each Winwood Mckenzie project features precise custom joinery and a thoughtfully considered material palette. Timber, metals and stone are celebrated for their natural beauty in clean, understated configurations. All of Winwood Mckenzie’s designs have a soft, neutral colour palette that instils lightness to the interior, evoking the very best of contemporary Japanese and Scandinavian design.

All of Thom’s designs perfectly meld function with beauty and his focus on form and geometric precision is at the core of his aesthetic. Walk into any space he has designed and you can pick his international influences from time spent working in Melbourne, Milan and New York.

FABBRICA MODEL A WINWOOD MCKENZIE

(1) Early sketches of transformative joinery

(2) Interior material palette

1 & 2 BEDROOM APARTMENTS

Minimalism and the innovation of modern apartment living inspired the one and two bedroom Winwood Mckenzie apartments. Thom’s concept was to create flexible interiors that can shift as people’s lives change. The one bedroom apartments offer elevated features like Carrara marble benchtops, terrazzo tiled bathrooms, timber flooring and V-ZUG appliances. While a select number of the two bedroom apartments feature the choice between a cool or warm palette with optional upgrades and clever integrations.

3 BEDROOM APARTMENTS

Thom envisioned these apartments as spacious sanctuaries with a range of layouts to choose from, each featuring secluded master retreats separate to the other bedrooms. At the heart of these homes is a generous openness designed for entertaining in a honed palette of timber and marble.

All three bedroom apartments come with a choice of cool or warm scheme. Opt for the cool scheme with sleek and sophisticated Carrara benchtops and splashbacks, or turn to the warm scheme for a moodier palette featuring Arabescato marble.

Select apartments offer a versatile space that can be transformed into a guest bedroom, study or second living area. In addition, each apartment features a terrace, some with views to the city, which entertainers can upgrade to incorporate premium electric BBQs with stainless-steel joinery. Thom’s meticulous design aesthetic perfectly melds efficiency with a subtle sense of personality and character.

Fabbrica has innovation at its core, offering a series of intelligent standard features and additional personalisations that allow you to customise your apartment to the way you want to live.

Larger apartments have additional rooms that can serve as a bedroom, study or retreat – in addition to a welcome station or ‘life admin station’ – where you can charge your phone and store your keys. Further to these elements, entertainers can select from a menu of customisation upgrades, from the integrated electric BBQ unit to Fabbrica’s custom Divan.

A fully customisable joinery unit sits at the heart of select apartments. Choose the study unit with a slide-out desk, that reveals a sustainable cork finish and is powered, making it the ideal space for a laptop or writing. Or, select the bespoke cocktail bar, revealing a mirrored interior, perfect for indulging with guests. Or, why not incorporate both.

The fold-down bed features built-in joinery and storage that allows the apartments to change modes during the day. It also features pivot doors on either side, perfectly fitted for bedside tables, and extra storage surrounding the bed.

The custom, built-in corner divan is inspired by innovative apartments in high-density cities like Berlin. Providing a quiet, comfortable place to relax, it features integrated storage-maximising space. In addition, or as an alternative upgrade, is the crafted timber-veneer TV unit. Available in a choice of two sizes, it can also be upgraded to include a drinks station, to entertain from the comfort of your lounge.

BY BERGMAN & CO.

BY PACE DEVELOPMENT GROUP

MODEL B

FABBRICA IS A NEW WAY OF LIVING. DEFINED BY THE INNER-CITY SPIRIT OF FITZROY.

FABBRICA IS A NEW WAY OF LIVING.

DESIGNED TO OFFER FLEXIBILITY AND CUSTOMISATION.

DEFINED BY THE INNER-CITY SPIRIT OF FITZROY.

DESIGNED TO OFFER FLEXIBILITY AND CUSTOMISATION.

CONTENTS

MODEL A

WINWOOD MCKENZIE

Studio Introduction

Designer Bio

Process

Apartments

Personalisation

FABBRICA

The Fabbrica Project

SJB Introduction

Architect Bio

Architecture

Amenity

Rooftop

Acre Introduction

Pace Development Group

Thom & Wendy In Conversation

Neighbourhood

MODEL B

BERGMAN & CO.

Studio Introduction

Designer Bio Process

Apartments

Personalisation

MODEL B BERGMAN & CO.

Established in 2016 by Wendy Bergman, Collingwood-based Bergman & Co. creates interiors that are richly immersive and highly impactful. The studio is known for collaborating with local artists and designers to infuse their interiors with handcrafted elements. From custom detailing to highly textural finishes, everything is well-considered and beautifully curated.

WENDY BERGMAN FOUNDER & DIRECTOR, BERGMAN & CO.

Bergman & Co. is legendary for designing many of Melbourne’s most popular restaurants and bars, including Dame, Chancery Lane and Poodle, and when creating interiors for the home, imbues them with the same distinctly opulent material and colour palettes. Each of Bergman & Co.’s residences are made for entertaining, with key elements that introduce a sense of unexpected theatre and surprise, as well as a feeling of warmth and relaxed comfort.

Interior designer Wendy Bergman is interested in transformative spaces that change the way people live. While she has made her mark in hospitality design, her residential interiors are just as striking, with an aesthetic that is bold and evocative. She loves to create spaces that are dramatic and you can feel the warmth of her personality as soon as you step into one of her curated fit-outs. Wendy’s design ethos is firmly embedded in capturing the soul of a place through sensual materiality and rich colours.

2 BEDROOM APARTMENTS

Wendy’s elevated design is resplendent in textural materials and deep colour, yet never feels overstated. This love of opulence is reflected in her cocktail cabinet design and its sumptuous interior, as well as in her work with local makers. Design studio Please Please Please’s crafted cast bronze and aluminium fittings feature in the kitchen, complementing Wendy’s palette of warm amber, mocha and terracotta. In using Kasumi-style tinted glass doors, she has created a soft division of space that allows borrowed light to gently and evenly blanket each area.

3 BEDROOM APARTMENTS

A sense of late mid-century nostalgia mixed with a contemporary interpretation of 1970s styling prevails, with the kitchen’s overhead joinery and playful features like the fabric-clad wardrobes evoking a sense of vintage charm. Wendy’s design is rich in detail, elevated by the curve of the bench seat and kitchen island, as well as her signature marble, timber and tile material palette.

Wendy describes her optional retro-flavoured cocktail cabinet as an unfolding jewel that reveals a burst of unexpected colour when opened. Select apartments are treated to a more expansive joinery scheme that wraps around the living area to create additional storage and seating.

PERSONALISATION

Fabbrica has innovation at its core, offering a series of intelligent standard features and additional personalisations that allow you to customise your apartment to the way you want to live.

Each home features a welcome station – or ‘life admin station’ – where you can charge your phone and store your keys, as well as an additional room in the larger apartments that can serve as a bedroom, study or retreat. Further to these elements, entertainers can select from a menu of customisation upgrades, from the integrated electric BBQ unit to Fabbrica’s signature cocktail cabinet.

FOLD-DOWN BED

Allowing residents flexibility to utilise their spaces, the integrated fold-down bed's multi-functional design features pivot doors on either side, measured exactly to integrate bedside tables, and extra storage surrounding the bed.

DRESSING TABLE

Wendy’s dressing table features a triptych mirror, evoking all the opulence of the Art Deco era. It’s a vintage detail that complements the drawer’s modern design, which is finished in understated oak. The dressing table is a comfortable place to relax and also functions as the perfect makeup station.

COCKTAIL CABINET

The cocktail cabinet is a fun play on interior design trends of years gone by. This contemporary 1970s-inspired piece features a timber veneer exterior that opens to reveal a burst of colour and natural stone. It is spectacular, and the contemporary design reflects Wendy’s love of reinterpreting vintage features for the modern home.

CONTENTS

MODEL A

WINWOOD MCKENZIE

Studio Introduction

Designer Bio

Process

Apartments

Personalisation

FABBRICA

The Fabbrica Project

SJB Introduction

Architect Bio

Architecture

Amenity

Rooftop

Acre Introduction

Pace Development Group

Thom & Wendy In Conversation

Neighbourhood

MODEL B

BERGMAN & CO.

Studio Introduction

Designer Bio Process

Apartments

Personalisation

THE FABBRICA PROJECT

Fabbrica is Italian for factory, in homage to the site’s industrial past and with respect to its creative future. It’s about a new way of living defined by the inner-city spirit of Fitzroy and a current atmosphere of urban progress and change. Pace has brought together architecture practice SJB and interior design studios Winwood Mckenzie and Bergman & Co. to disrupt traditional apartment living through smart design. Their vision for flexibility and adaptability is expressed with interiors that transform from home to office, entertaining space to quiet retreat.

Within each apartment, a series of customised upgrades, from clever storage solutions to fold-down beds, allows you to maximise space as well as personalise it. In collaboration with Pace, the interior design studios have evolved two very different apartment aesthetics. The Winwood Mckenzie apartments are sleek and minimalist, in stark contrast to the dramatic opulence of those by Bergman & Co.

ARCHITECTS

TRISTAN WONG

Having worked at SJB for 12 years, most recently as Director, Tristan Wong is interested in the collaborative aspects of the architectural process, sustainable approaches and the way buildings can positively affect the people who experience them. He is as much an artist as he is an architect, as anyone who has seen his beautiful process sketches can attest.

Established in 1976, SJB is one of Australia’s leading architecture practices, a multidisciplinary collective of experts in architecture, urban design, interiors and planning. The directors have changed over time, but the practice still remains committed to making impactful contributions to the broader city and community, as well as to the people who inhabit them. You know an SJB project by its dynamic form, exceptional detailing and distinct spatial planning. These are arrived at through investigation and interrogation of site and brief, all framed by an empathetic understanding of people and their relationship to place. SJB’s exciting design solutions allow precincts to thrive and buildings to better accommodate those they serve. Fabbrica is the practice’s most recent collaboration with Pace, highlighting a successful longstanding relationship.

Most recently, Tristan was co-director of the Australian Pavilion at the 17th Venice Architecture Biennale, where his thoughtfully curated exhibition resonated with themes of connection and relationship, heritage and place.

ARCHITECTS

(1) Concrete formline profile used on the facade

(2) Tristan working with materials, some that would eventually be featured in the final building design (3)

ARCHITECTURE

Fabbrica’s lively corner address feels like the ultimate Fitzroy location. Situated where Johnston and Gore Street meet, the development is a blend of two unique structures connected by an open-air industrial-style staircase and bridge. The project is the perfect blend of old and new, with Johnston Street a contemporary stacked form featuring distinct balconies lending a sense of rigour to the overall design, in contrast to the Gore Street entrance restored to its original heritage appearance.

Fitzroy’s eclectic character acted as SJB’s inspiration for a material palette that features board-marked concrete and green tiling, paying homage to the area’s old corner pubs. Cobbled pavers, which also reference the site’s industrial history and the many makers that occupied it from the Argyle Shirt Factory to the Life Savers confectionery factory, lead up to the Gore Street entry. These nostalgic materials complement the retained brick facade, behind which, the courtyard and hospitality space connects you with the community. Fabbrica's design involves a thorough sustainability strategy featuring a 7-Star NatHERS rating and a net zero carbon building.

(Previous page) Gore and Argyle Street corner

(1) Argyle Street

(2) Gore and Argyle Street corner

(3) Johnston and Gore Street corner

AMENITY

The landscaped internal courtyard sits as Fabbrica’s social heart, with a permeable connection to Gore Street and the surrounding Fitzroy neighbourhood. On the Johnston Street side, residents adjoin a thoughtful mix of retailers.

The lift lobby designed by Winwood Mckenzie reflects their sophisticated style with a material palette of travertine and porcelain. The concierge desk and barrel vaulted ceiling, accentuate the sense of arrival.

Fabbrica’s rooftop takes the best of New York and reinvents it for Fitzroy. One half is a relaxing space that opens onto an expansive lawn area, where a meandering timber pathway offers seating and, as the garden grows to its edges, provides a complete sense of immersion in an elevated landscape. The other end of the rooftop promotes social recreation with a casual lounge and dining area, while intimate dinners can be hosted in the private dining room overlooking the CBD. This area features a curved kitchen island, waffle ceiling and glass reeded sliding doors in a design that comes together to express what modern living is all about. The addition of a shared work-from-home space creates a tranquil, focussed environment with a private working pod.

(Previous

Rooftop (1

2) Rooftop casual dining areas and BBQ

Rooftop lawn area

PACE DEVELOPMENT GROUP

Melbourne-based Pace Development Group has won multiple awards in a 30-year history of shaping the city and its communities. From 181 Fitzroy Street in St Kilda to Pace of Abbotsford (winner of the 2020 Master Builders Victoria Award for Excellence in Highrise Apartment Buildings), Pace is resolutely committed to developing residential and commercial buildings that enhance neighbourhoods through contemporary design and added amenity.

At Fabbrica, Pace has realised a new destination that reflects the colour and spirit of Fitzroy. Pace developed a true collaboration to suit the suburb’s eclecticism by bringing together multidisciplinary architecture practice SJB and interior design studios Winwood Mckenzie and Bergman & Co., along with landscape architects Acre. The result is a project that reinvents apartment living on one of Fitzroy’s most lively, coveted corners.

LANDSCAPE ARCHITECTS

ACRE

Acre creates environments that are designed to evolve across time and seasons. Led by Creative Director Brett Robinson, the Collingwood-based landscape architecture practice is known for celebrating native localisation and tailoring its landscaping to both settings and individuals. Clean detailing, monolithic elements and stylised wildness are signature Acre characteristics, all of which unify to great effect. Brett and his team favour enduring materials and a tactile flora palette that evokes an emotional response, a joy to experience. Each Acre project, from an expansive garden to small courtyard, is thoughtfully considered and appears painterly in its composition.

DEVELOPER AND BUILDER

PACE DEVELOPMENT GROUP

(1) Pace of Abbotsford

The Icon, St Kilda

181 Fitzroy Street, St Kilda

51 Langridge St, Collingwood

THOM MCKENZIE & WENDY BERGMAN

CONVERSATION,

RECORDED WED 29 MARCH 2023 AT

IN CONVERSATION: WENDY & THOM REFLECT ON THEIR PROCESS

Fabbrica is the first time Wendy and Thom have been brought together to work on the interiors of the same project. Each designer brings their own distinct aesthetic and approach, as well as a mutual respect for the other’s work. They sat down to talk about their experience and how Fabbrica ultimately reinvents Fitzroy living.

THOM When we started working on Fabbrica, we were both thinking about our experience in apartment design. For me, I was influenced by the times I lived in apartments within cities like Milan, New York and Berlin.

WENDY Coming from the Collingwood/Fitzroy area and having worked there for quite some time, I think I understand the demographic very well. I was excited to create something great in my community.

THOM The result is a project that is very much about the evolution of a site. At the same time, Fabbrica has been created through a reflection of what has come before and what that means to a place like Fitzroy, which is always evolving.

WENDY One thing I love about the development is that we were able to connect to the heart of Fitzroy by incorporating the work of local artisans into our designs. They crafted certain elements, such as the customised kitchen fittings in the Bergman & Co. apartments.

THOM Fitzroy really does have a long tradition of making that has made individual creativity possible in this area.

WENDY That is so true and another thing I love about this whole Fabbrica journey… How often do two designers get to work together on the same project? I’ve not done that before. It was brave of Pace to bring us together so they can in turn offer Winwood Mckenzie-designed apartments and apartments designed by Bergman & Co.

THOM It definitely enriched the project because we were able to collaborate and bounce ideas off each other in order to push our apartment designs further than we would if we had just been working individually. Delivering two different design responses as part of the process has been a really rewarding experience.

WENDY Giving people the element of choice – of being able to choose between the Winwood Mckenzie design and the Bergman & Co. design – is incredibly interesting.

THOM

WENDY

THOM

And then within the different designs themselves, there are a series of upgrades and custom elements that allow people to adapt their apartment to the way they live. The idea of choice is a way of moving beyond a generic apartment type and creating a way of fine tuning the design to respond to or acknowledge that people will use these apartments differently.

From Bergman & Co.’s perspective, we do a lot of hospitality design and so Fabbrica allowed us to be extremely creative. It was a great opportunity to bring that element of our practice into our apartment design and meant we could push the boundaries of expectation. We were constantly asking how to make the spaces more efficient and exciting, because no one wants to see something they’ve seen before.

That’s something we have in common – we design from the experience of the end user and how people experience spaces. I also feel that apartment living in Melbourne is getting to a point where apartments have to provide a high level of amenity so people can create community and feel a sense of belonging.

WENDY I think it’s apartment living if it can engage a social aspect of your life.

THOM

WENDY

THOM

Definitely, and the communal spaces in Fabbrica are really important because we’ve envisaged them as a way to bring the life of Fitzroy into the building.

Apartment living has evolved a lot, even from what it was five years ago. It’s way more interactive and engaging of community. Another significant change is that a lot of people are working from home now. So we had to ask how to make the apartments feel like a place where people can work, but then shut that work down and bring a social element to the space, and that’s the reason we came up with the concept of adaptability.

And how did you approach your material palette?

WENDY I like energy and wanted a bit of drama; something unexpected, like some crazy marble, which provides a layered background, rather than walking into a neutral space. However, it needed to be adaptable enough for people to add their layers. I want Bergman & Co.’s design to provide an incredible platform for people to bring the story of their own life into the space and to have it fit nicely.

THOM That’s another thing we have in common – an emphasis on materiality and attention to detail, and making sure both facilitate and improve the experience of the space. From the Winwood Mckenzie perspective, we made sure to use materials that catch the light, but at the same time are very durable and will be able to amplify and encompass all the best qualities of people’s own creativity and taste.

WENDY I also love the sculptural elements of what both of us have achieved. The curved details embodied in the kitchen island, cocktail bar, bench seating and main bedroom’s dressing table will become personal pleasures for the people who live there.

THOM That’s definitely something that came through in our experience of working with Pace, as they have experience building apartments for a broad range of people. By bringing our design experience to the project we were able to contribute ways in which spaces can help people’s lives and provide delight.

END

Fitzroy is Melbourne’s eclectic and vibrant cultural epicentre. It’s a melting pot of creativity and social enterprise, with a broad mix of people forging their way through life within a place that facilitates and fosters originality. Murals, sculptures and installations populate the busy streets and the feeling of innovation is palpable.

Fitzroy’s heritage Victorian terraces are a reminder of its history and its live music scene expresses the area’s contemporary spirit. Saturday morning brunch at one of Gertrude Street’s popular cafes, a meal at Alimentari, a visit to designer furniture retailers like Castorina and Modern Times – this is Fitzroy.

THE INNER NORTH

DINING & DRINKS

1. Rocco’s Bologna Discoteca

2. Marion Wine Bar

3. Frankie’s Tortas and Tacos

4. Cutler & Co.

5. Poodle Bar & Bistro

6. Amarillo

7. Alimentari Deli

8. Naked For Satan

9. Lune Croissanterie

10. Napier Hotel

11. Napier Quarter

12. Builders Arms Hotel

13. Marquis of Lorne

14. Pony White

15. Faraday's Cage

16. Bar Liberty

17. Alimentari Smith Street

18. Terror Twilight

19. Smith & Deli

20. Hope St Radio

21. Jim's Greek Tavern

22. CIBI

HEALTH & WELLBEING

23. Good Times Pilates

24. Upstate Fitzroy

25. Prime Athletica

26. PEACHES Pilates

27. The Fitzroy Gym

28. Fitzroy Swimming Pool

29. 5th Element Wellness

30. I Am That

31. Sense Of Self (SOS)

32. Good Vibes Yoga

CULTURE & EDUCATION

33. University of Melbourne

34. RMIT

35. State Library Victoria

36. Cinema Nova

37. Royal Exhibition Building

38. Melbourne Museum

39. The Rose Street Artists’ Market

40. Brunswick Street Gallery

41. Sutton Gallery

42. SOL GALLERY

43. The Galerie Fitzroy

44. Fox Galleries

45. Collingwood Yards

46. Sullivan+Strumpf SHOPPING

47. Queen Victoria Market

48. Brunswick Street Shops

49. Smith Street Shops

NEIGHBOURHOOD

Art Direction and Design: Studio Ongarato

Photography: Roger Deckker

Architectural Renders: MR. P

3D Rendered Models: Studio Brasch

This document has been produced by the Vendor for advertising and general information only. The Vendor and its project team do not guarantee, warrant or represent that the information contained within this document is correct. Any interested party should undertake their own enquiries as to the accuracy of this information. The Vendor excludes unequivocally all inferred and implied terms, conditions and warranties arising out of this document and excludes all liability for loss or damage arising there from. All images of the development shown are artist impressions and shown for illustrative purposes only. The plans are based on the current design for this development. Changes will undoubtedly be made during development, dimensions, areas, fittings, finishes and specifications are subject to change without notice. Furniture is not included. This document is for guidance and does not constitute an offer of contract.