Fabbrica Brochure

MODEL A

BY

WINWOOD MCKENZIE 369 GORE ST.

FITZROY

BY PACE DEVELOPMENT GROUP

FABBRICA IS A NEW WAY OF LIVING. DEFINED BY THE INNER-CITY SPIRIT OF FITZROY. DESIGNED TO OFFER FLEXIBILITY AND CUSTOMISATION.

FABBRICA

CONTENTS

MODEL A WINWOOD MCKENZIE Studio Introduction Designer Bio Process Apartments Personalisation FABBRICA The Fabbrica Project SJB Introduction Architect Bio Architecture Amenity Rooftop Acre Introduction Pace Development Group Thom & Wendy In Conversation Neighbourhood MODEL B BERGMAN & CO. Studio Introduction Designer Bio Process Apartments Personalisation

FABBRICA

MODEL A

WINWOOD MCKENZIE

MODEL A WINWOOD MCKENZIE Winwood Mckenzie designs interiors that are finely detailed and perfectly resolved. Established by Thom Mckenzie in 2010, the Melbourne-based studio believes in reshaping existing spaces to enhance people’s everyday lives. Thom and his team have an interest in heritage renovations, new builds in heritage contexts and adaptive re-use projects, bringing a sensitive understanding of place to their well-crafted, modern interiors.

The studio is recognised for having a strong focus on process and technique and as a result, each Winwood THOM MCKENZIE project features precise custom joinery and Mckenzie PRINCIPAL, WINWOOD MCKENZIE a thoughtfully considered material palette. Timber, metals and Thom Mckenzie’s interest in construction methods stone celebrated for their natural beauty in clean, means he isare constantly developing new ways to improve existing processes and techniques. understated configurations.

All of Winwood Mckenzie’s Awarded the Victorian Emerging Architecture Prize in 2020, he has an investigative, inquisitive mind that designs have a thinking. soft, neutral colour palette that instils allows for rigorous conceptual All of Thom’s designs perfectly meld function lightness to the interior, evoking the very best of with beauty and his focus on form and geometric precision is at the core of his aesthetic.

Walk into any contemporary Japanese and Scandinavian design. space he has designed and you can pick his international influences from time spent working in Melbourne, Milan and New York.

FABBRICA

MODEL A

WINWOOD MCKENZIE

FABBRICA

MODEL A

WINWOOD MCKENZIE

MODEL A WINWOOD MCKENZIE Winwood Mckenzie designs interiors that are finely detailed and perfectly resolved. Established by Thom Mckenzie in 2010, the Melbourne-based studio believes in reshaping existing spaces to enhance people’s everyday lives. Thom and his team have an interest in heritage renovations, new builds in heritage contexts and adaptive re-use projects, bringing a sensitive understanding of place to their well-crafted, modern interiors.

The studio is recognised for having a strong focus on process and technique and as a result, each Winwood Mckenzie project features precise custom joinery and a thoughtfully considered material palette. Timber, metals and stone are celebrated for their natural beauty in clean, understated configurations. All of Winwood Mckenzie’s designs have a soft, neutral colour palette that instils lightness to the interior, evoking the very best of contemporary Japanese and Scandinavian design.

FABBRICA

MODEL A

WINWOOD MCKENZIE

(1 ) Early sketches of transformative joinery (2) Interior material palette 1

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1 & 2 BEDROOM APARTMENTS Minimalism and the innovation of modern apartment living inspired the one and two bedroom Winwood Mckenzie apartments. Thom’s concept was to create flexible interiors that can shift as people’s lives change. So while the cross reeded glass doors between the bedroom and living areas beautifully diffuse the light, when opened, they also offer an uninterrupted flow of space that transforms the interior from bedroom to office to quiet sanctuary. The choice of a fold-down-bed maximises space, instantly creating room for a home gym, or an overnight guest.

FABBRICA

MODEL A

WINWOOD MCKENZIE

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(Previous page) 1 bed kitchen (1 – 4) 1 bed apartment

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(1 – 5) 2 bed apartment 2

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3 BEDROOM APARTMENTS Thom envisioned these apartments as spacious sanctuaries with a range of layouts to choose from, each featuring secluded master retreats separate to the other bedrooms. At the heart of these homes is a generous openness designed for entertaining in a honed palette of timber and marble.

Select apartments offer a versatile space that can be transformed into a guest bedroom, study or second living area. In addition, each apartment features a terrace, some with views to the city, which entertainers can upgrade to incorporate premium electric BBQs with stainless-steel joinery. Thom’s meticulous design aesthetic perfectly melds efficiency with a subtle sense of personality and character.

FABBRICA

MODEL A

WINWOOD MCKENZIE

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(Previous page) 3 bed kitchen (1 – 3) 3 bed apartment

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(Previous page) 3 bed kitchen (1 – 3) 3 bed apartment

PERSONALISATION Fabbrica has innovation at its core, offering a series of intelligent standard features and additional personalisations that allow you to customise your apartment to the way you want to live.

Each home features a welcome station – or ‘life admin station’ – where you can charge your phone and store your keys, as well as an additional room in the larger apartments that can serve as a bedroom, study or retreat. Further to these elements, entertainers can select from a menu of customisation upgrades, from the integrated electric BBQ unit to Fabbrica’s custom Divan.

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STUDY UNIT A fully customisable joinery unit sits at the heart of select apartments. Choose the study unit with a slide-out desk, that reveals a sustainable cork finish and is powered, making it the ideal space for a laptop or writing. Or, select the bespoke cocktail bar, revealing a mirrored interior, perfect for indulging with guests. Or, why not incorporate both.

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(Previous page) 3 bed kitchen (1 – 3) 3 bed apartment

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FOLD-DOWN BED The fold-down bed features built-in joinery and storage that allows the apartments to change modes during the day. It also features pivot doors on either side, perfectly fitted for bedside tables, and extra storage surrounding the bed.

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(Previous page) 3 bed kitchen (1 – 3) 3 bed apartment

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DIVAN & TV UNIT The custom, built-in corner divan is inspired by innovative apartments in high-density cities like Berlin. Providing a quiet, comfortable place to relax, it features integrated storage-maximising space. In addition, or as an alternative upgrade, is the crafted timber-veneer TV unit. Available in a choice of two sizes, it can also be upgraded to include a drinks station, to entertain from the comfort of your lounge.

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(Previous page) 3 bed kitchen (1 – 3) 3 bed apartment

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(Previous page) 3 bed kitchen (1 – 3) 3 bed apartment

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(1 – 2) 3 bed terrace 2

MODEL B

BY

BERGMAN & CO. 369 GORE ST.

FITZROY

BY PACE DEVELOPMENT GROUP

FABBRICA IS A NEW WAY OF LIVING. DEFINED BY THE FABBRICASPIRIT IS A NEW INNER-CITY WAY OF LIVING. OF FITZROY. DEFINED THE DESIGNED TOBY OFFER INNER-CITY SPIRIT FLEXIBILITY AND OF FITZROY. CUSTOMISATION. DESIGNED TO OFFER FLEXIBILITY AND CUSTOMISATION.

CONTENTS

MODEL A WINWOOD MCKENZIE Studio Introduction Designer Bio Process Apartments Personalisation FABBRICA The Fabbrica Project SJB Introduction Architect Bio Architecture Amenity Rooftop Acre Introduction Pace Development Group Thom & Wendy In Conversation Neighbourhood MODEL B BERGMAN & CO. Studio Introduction Designer Bio Process Apartments Personalisation

FABBRICA

MODEL B

BERGMAN & CO.

MODEL B BERGMAN & CO. Established in 2016 by Wendy Bergman, Collingwood-based Bergman & Co. creates interiors that are richly immersive and highly impactful. The studio is known for collaborating with local artists and designers to infuse their interiors with handcrafted elements. From custom detailing to highly textural finishes, everything is well-considered and beautifully curated.

Bergman & Co. is legendary for designing many of Melbourne’s most popular restaurants and bars, including Dame, Chancery Lane and Poodle, and when creating WENDY BERGMAN interiors for the home, imbues them with the same distinctly FOUNDER & DIRECTOR, BERGMAN & CO. opulent material and colour palettes. Each of Bergman & Co.’s Interior designer Wendy Bergman is interested in residences arechange made transformative spaces that the wayfor peopleentertaining, with key elements that live. While she has made her mark in hospitality introduce ainteriors sense ofasunexpected theatre and surprise, as well design, her residential are just striking, with an aesthetic that is bold and evocative. She as feeling ofarewarmth and relaxed comfort. loves a to create spaces that dramatic and you can feel the warmth of her personality as soon as you step into one of her curated fit-outs. Wendy’s design ethos is firmly embedded in capturing the soul of a place through sensual materiality and rich colours.

FABBRICA

MODEL B

BERGMAN & CO.

FABBRICA

MODEL B

BERGMAN & CO.

MODEL B BERGMAN & CO. Established in 2016 by Wendy Bergman, Collingwood-based Bergman & Co. creates interiors that are richly immersive and highly impactful. The studio is known for collaborating with local artists and designers to infuse their interiors with handcrafted elements. From custom detailing to highly textural finishes, everything is well-considered and beautifully curated.

Bergman & Co. is legendary for designing many of Melbourne’s most popular restaurants and bars, including Dame, Chancery Lane and Poodle, and when creating interiors for the home, imbues them with the same distinctly opulent material and colour palettes. Each of Bergman & Co.’s residences are made for entertaining, with key elements that introduce a sense of unexpected theatre and surprise, as well as a feeling of warmth and relaxed comfort.

FABBRICA

MODEL B

BERGMAN & CO.

Project Status #

AMMENDMENT

DD1 2B2B ISSUE FOR RENDER DD2 2B2B ISSUE FOR RENDER 2

DATE 230420 230428

M CH

WL02

H

LT02

2.7M CH

LT02

7

3D - 308 LAYOUT - B&C

25 1065

1090

20

DROPPED CEILING

35

1

475 25

2665

700

2700

25

VNR-01

OPEN SHELF

750

175 25

40

20

ST-01

755

UN DE EN

VNR-01

100

100

20

OP

900

860

780

R

VNR-01

750

EQ

4

1000

150

280

20

Kitchen - Elevation 4 1 : 20

PACE OF FITZROY 223-231 Johnston & 369 Gore Street, Fitzroy, VIC, 3065 DRAWING:

A3.10_ELEVATIONS 1_BERGMAN & CO 1500

Contractors must verify all dimensions on site before commencing any work or preparing shop drawings.

SS01

© COPYRIGHT

5mm THICK SHELVES

900

SS-01

SS-01

SS-01

CREATION DATE:

04/06/23 1080

JOB NO: 1550

0069

SCALES:

As indicated @A0

VNR-01

900

OP E

N

VNR-01

VNR-01

883

908

AUTHOR:

JW

470

VNR-01

100

VNR-01

370

VNR-01

SS-01

908

122

2330

156

Pace Development Group Pty Ltd 200 Argyle Street Fitzroy VIC 3065 ABN 15 626 551 433 P | 1300 368 220 DRAWING NO:

D2.100 REV:

DD2

ISSUE DATE: 28/04/2023 3:06:24 PM

(1 ) Test fit of an apartment layout (2) Early colour concepts inspired by site history (3) Colour and material palette exploration 2

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2 BEDROOM APARTMENTS Wendy’s elevated design is resplendent in textural materials and deep colour, yet never feels overstated.

This love of opulence is reflected in her cocktail cabinet design and its sumptuous interior, as well as in her work with local makers. Design studio Please Please Please’s crafted cast bronze and aluminium fittings feature in the kitchen, complementing Wendy’s palette of warm amber, mocha and terracotta. In using Kasumi-style tinted glass doors, she has created a soft division of space that allows borrowed light to gently and evenly blanket each area.

FABBRICA

MODEL B

BERGMAN & CO.

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(Previous page) 2 bed apartment bedroom (1 – 2) 2 bed apartment (Following page) 2 bed apartment living area

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3 BEDROOM APARTMENTS A sense of late mid-century nostalgia mixed with a contemporary interpretation of 1970s styling prevails, with the kitchen’s overhead joinery and playful features like the fabric-clad wardrobes evoking a sense of vintage charm.

Wendy’s design is rich in detail, elevated by the curve of the bench seat and kitchen island, as well as her signature marble, timber and tile material palette.

Wendy describes her optional retro-flavoured cocktail cabinet as an unfolding jewel that reveals a burst of unexpected colour when opened. Select apartments are treated to a more expansive joinery scheme that wraps around the living area to create additional storage and seating.

FABBRICA

MODEL B

BERGMAN & CO.

PERSONALISATION Fabbrica has innovation at its core, offering a series of intelligent standard features and additional personalisations that allow you to customise your apartment to the way you want to live.

Each home features a welcome station – or ‘life admin station’ – where you can charge your phone and store your keys, as well as an additional room in the larger apartments that can serve as a bedroom, study or retreat. Further to these elements, entertainers can select from a menu of customisation upgrades, from the integrated electric BBQ unit to Fabbrica’s signature cocktail cabinet.

FOLD-DOWN BED Allowing residents flexibility to utilise their spaces, the integrated fold-down bed's multi-functional design features pivot doors on either side, measured exactly to integrate bedside tables, and extra storage surrounding the bed.

DRESSING TABLE Wendy’s dressing table features a triptych mirror, evoking all the opulence of the Art Deco era.

It’s a vintage detail that complements the drawer’s modern design, which is finished in understated oak. The dressing table is a comfortable place to relax and also functions as the perfect makeup station.

COCKTAIL CABINET The cocktail cabinet is a fun play on interior design trends of years gone by.

This contemporary 1970s-inspired piece features a timber veneer exterior that opens to reveal a burst of colour and natural stone. It is spectacular, and the contemporary design reflects Wendy’s love of reinterpreting vintage features for the modern home.

(Previous pages) 3 bed master bedroom (Above) 3 bed living room

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(1 –3) 3 bed apartment 2

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(1 – 2) 3 bed terrace 2

CONTENTS

MODEL A WINWOOD MCKENZIE Studio Introduction Designer Bio Process Apartments Personalisation FABBRICA The Fabbrica Project SJB Introduction Architect Bio Architecture Amenity Rooftop Acre Introduction Pace Development Group Thom & Wendy In Conversation Neighbourhood MODEL B BERGMAN & CO. Studio Introduction Designer Bio Process Apartments Personalisation

1

(1 – 2) 3 bed terrace 2

THE FABBRICA PROJECT Fabbrica is Italian for factory, in homage to the site’s industrial past and with respect to its creative future.

It’s about a new way of living defined by the inner-city spirit of Fitzroy and a current atmosphere of urban progress and change. Pace has brought together architecture practice SJB and interior design studios Winwood Mckenzie and Bergman & Co. to disrupt traditional apartment living through smart design. Their vision for flexibility and adaptability is expressed with interiors that transform from home to office, entertaining space to quiet retreat.

Within each apartment, a series of customised upgrades, from clever storage solutions to fold-down beds, allows you to maximise space as well as personalise it. In collaboration with Pace, the interior design studios have evolved two very different apartment aesthetics. The Winwood Mckenzie apartments are sleek and minimalist, in stark contrast to the dramatic opulence of those by Bergman & Co.

FABBRICA

REINVENTING FITZROY LIVING

369 GORE STREET

FABBRICA

REINVENTING FITZROY LIVING

369 GORE STREET

ARCHITECTS SJB Established in 1976, SJB is one of Australia’s leading architecture practices, a multidisciplinary collective of experts in architecture, urban design, interiors and planning. The directors have changed over time, but the practice still remains committed to making impactful contributions to the broader city and community, as well as to the people who inhabit them.

You know an SJB project by its dynamic form, exceptional detailing and distinct spatial planning. These are arrived at through investigation and interrogation of site and brief, all TRISTAN WONGby an empathetic understanding of people and their framed Having worked at SJB forto 12 years, most recently relationship place.

SJB’s exciting design solutions allow as Director, Tristan Wong is interested in the precincts toof the thrive and buildings to better accommodate collaborative aspects architectural process, sustainable approaches and the way buildings can those they serve.

Fabbrica is the practice’s most recent positively affect the people who experience them.

He is as much an artist as he is an architect, as collaboration withprocess Pace, highlighting a successful longanyone who has seen his beautiful sketches can attest. standing relationship.

Most recently, Tristan was co-director of the Australian Pavilion at the 17th Venice Architecture Biennale, where his thoughtfully curated exhibition resonated with themes of connection and relationship, heritage and place.

FABBRICA

REINVENTING FITZROY LIVING

369 GORE STREET

FABBRICA

REINVENTING FITZROY LIVING

369 GORE STREET

ARCHITECTS SJB Established in 1976, SJB is one of Australia’s leading architecture practices, a multidisciplinary collective of experts in architecture, urban design, interiors and planning. The directors have changed over time, but the practice still remains committed to making impactful contributions to the broader city and community, as well as to the people who inhabit them.

You know an SJB project by its dynamic form, exceptional detailing and distinct spatial planning. These are arrived at through investigation and interrogation of site and brief, all framed by an empathetic understanding of people and their relationship to place. SJB’s exciting design solutions allow precincts to thrive and buildings to better accommodate those they serve. Fabbrica is the practice’s most recent collaboration with Pace, highlighting a successful longstanding relationship.

FABBRICA

REINVENTING FITZROY LIVING

369 GORE STREET

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(1) Concrete formline profile used on the facade (2) Tristan working with materials, some that would eventually be featured in the final building design (3) Original site study sketch 3

ARCHITECTURE Fabbrica’s lively corner address feels like the ultimate Fitzroy location. Situated where Johnston and Gore Street meet, the development is a blend of two unique structures connected by an open-air industrial-style staircase and bridge. The project is the perfect blend of old and new, with Johnston Street a contemporary stacked form featuring distinct balconies lending a sense of rigour to the overall design, in contrast to the Gore Street entrance restored to its original heritage appearance.

Fitzroy’s eclectic character acted as SJB’s inspiration for a material palette that features board-marked concrete and green tiling, paying homage to the area’s old corner pubs. Cobbled pavers, which also reference the site’s industrial history and the many makers that occupied it from the Argyle Shirt Factory to the Life Savers confectionery factory, lead up to the Gore Street entry.

These nostalgic materials complement the retained brick facade, behind which, the courtyard and hospitality space connects you with the community. Fabbrica's design involves a thorough sustainability strategy featuring a 7-Star NatHERS rating and a net zero carbon building.

FABBRICA

REINVENTING FITZROY LIVING

369 GORE STREET

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(Previous page) Gore and Argyle Street corner (1 ) Argyle Street (2) Gore and Argyle Street corner (3) Johnston and Gore Street corner

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(1 ) Gore Street (2) Fabbrica's central adjoining staircase

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AMENITY The landscaped internal courtyard sits as Fabbrica’s social heart, with a permeable connection to Gore Street and the surrounding Fitzroy neighbourhood. On the Johnston Street side, residents adjoin a thoughtful mix of retailers.

The lift lobby designed by Winwood Mckenzie reflects their sophisticated style with a material palette of travertine and porcelain. The concierge desk and barrel vaulted ceiling, accentuate the sense of arrival.

FABBRICA

REINVENTING FITZROY LIVING

369 GORE STREET

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(Previous page) Internal courtyard (1 ) Lift lobby (2) Ground floor hospitality concept

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ROOFTOP Fabbrica’s rooftop takes the best of New York and reinvents it for Fitzroy. One half is a relaxing space that opens onto an expansive lawn area, where a meandering timber pathway offers seating and, as the garden grows to its edges, provides a complete sense of immersion in an elevated landscape.

The other end of the rooftop promotes social recreation with a casual lounge and dining area, while intimate dinners can be hosted in the private dining room overlooking the CBD. This area features a curved kitchen island, waffle ceiling and glass reeded sliding doors in a design that comes together to express what modern living is all about. The addition of a shared work-from-home space creates a tranquil, focussed environment with a private working pod.

FABBRICA

REINVENTING FITZROY LIVING

369 GORE STREET

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(Previous page) Rooftop (1 – 2) Rooftop casual dining areas and BBQ (3) Rooftop lawn area

DEVELOPER AND BUILDER PACE DEVELOPMENT GROUP Melbourne-based Pace Development Group has won multiple awards in a 30-year history of shaping the city and its communities. From 181 Fitzroy Street in St Kilda to Pace of Abbotsford (winner of the 2020 Master Builders Victoria Award for Excellence in Highrise Apartment Buildings), Pace is resolutely committed to developing residential and commercial buildings that enhance neighbourhoods through contemporary design and added amenity.

At Fabbrica, Pace has realised a new destination that reflects the colour and spirit of Fitzroy. Pace developed a true collaboration to suit the suburb’s eclecticism by bringing together multidisciplinary architecture practice SJB and interior design studios Winwood Mckenzie and Bergman & Co., along with landscape architects Acre. The result is a project that reinvents apartment living on one of Fitzroy’s most lively, coveted corners.

LANDSCAPE ARCHITECTS ACRE Acre creates environments that are designed to evolve across time and seasons. Led by Creative Director Brett Robinson, the Collingwood-based landscape architecture practice is known for celebrating native localisation and tailoring its landscaping to both settings and individuals. Clean detailing, monolithic elements and stylised wildness are signature Acre characteristics, all of which unify to great effect. Brett and his team favour enduring materials and a tactile flora palette that evokes an emotional response, a joy to experience. Each Acre project, from an expansive garden to small courtyard, is thoughtfully considered and appears painterly in its composition.

DEVELOPER AND BUILDER PACE DEVELOPMENT GROUP Melbourne-based Pace Development Group has won multiple awards in a 30-year history of shaping the city and its communities. From 181 Fitzroy Street in St Kilda to Pace of Abbotsford (winner of the 2020 Master Builders Victoria Award for Excellence in Highrise Apartment Buildings), Pace is resolutely committed to developing residential and commercial buildings that enhance neighbourhoods through contemporary design and added amenity.

At Fabbrica, Pace has realised a new destination that reflects the colour and spirit of Fitzroy. Pace developed a true collaboration to suit the suburb’s eclecticism by bringing together multidisciplinary architecture practice SJB and interior design studios Winwood Mckenzie and Bergman & Co., along with landscape architects Acre. The result is a project that reinvents apartment living on one of Fitzroy’s most lively, coveted corners.

(1 ) Pace of Abbotsford (2) The Icon, St Kilda (3) 181 Fitzroy Street, St Kilda (4) 51 Langridge St, Collingwood 1

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(1 ) Shared work-from-home space (2 – 3) Casual lounge and dining area (4) Private dining room, casual lounge and dining area

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THOM MCKENZIE & WENDY BERGMAN IN CONVERSATION, RECORDED WED 29 MARCH 2023 AT THE WINWOOD MCKENZIE STUDIO.

IN CONVERSATION: WENDY & THOM REFLECT ON THEIR PROCESS Fabbrica is the first time Wendy and Thom have been brought together to work on the interiors of the same project. Each designer brings their own distinct aesthetic and approach, as well as a mutual respect for the other’s work. They sat down to talk about their experience and how Fabbrica ultimately reinvents Fitzroy living.

THOM When we started working on Fabbrica, we were both thinking about our experience in apartment design. For me, I was influenced by the times I lived in apartments within cities like Milan, New York and Berlin.

WENDY Coming from the Collingwood/Fitzroy area and having worked there for quite some time, I think I understand the demographic very well. I was excited to create something great in my community.

THOM The result is a project that is very much about the evolution of a site. At the same time, Fabbrica has been created through a reflection of what has come before and what that means to a place like Fitzroy, which is always evolving.

WENDY One thing I love about the development is that we were able to connect to the heart of Fitzroy by incorporating the work of local artisans into our designs. They crafted certain elements, such as the customised kitchen fittings in the Bergman & Co. apartments.

THOM Fitzroy really does have a long tradition of making that has made individual creativity possible in this area.

WENDY That is so true and another thing I love about this whole Fabbrica journey… How often do two designers get to work together on the same project? I’ve not done that before.

It was brave of Pace to bring us together so they can in turn offer Winwood Mckenzie-designed apartments and apartments designed by Bergman & Co. THOM It definitely enriched the project because we were able to collaborate and bounce ideas off each other in order to push our apartment designs further than we would if we had just been working individually. Delivering two different design responses as part of the process has been a really rewarding experience.

WENDY Giving people the element of choice – of being able to choose between the Winwood Mckenzie design and the Bergman & Co. design – is incredibly interesting.

THOM And then within the different designs themselves, there are a series of upgrades and custom elements that allow people to adapt their apartment to the way they live. The idea of choice is a way of moving beyond a generic apartment type and creating a way of fine tuning the design to respond to or acknowledge that people will use these apartments differently.

WENDY From Bergman & Co.’s perspective, we do a lot of hospitality design and so Fabbrica allowed us to be extremely creative.

It was a great opportunity to bring that element of our practice into our apartment design and meant we could push the boundaries of expectation. We were constantly asking how to make the spaces more efficient and exciting, because no one wants to see something they’ve seen before.

THOM That’s something we have in common – we design from the experience of the end user and how people experience spaces.

I also feel that apartment living in Melbourne is getting to a point where apartments have to provide a high level of amenity so people can create community and feel a sense of belonging.

WENDY I think it’s apartment living if it can engage a social aspect of your life.

THOM Definitely, and the communal spaces in Fabbrica are really important because we’ve envisaged them as a way to bring the life of Fitzroy into the building.

WENDY Apartment living has evolved a lot, even from what it was five years ago. It’s way more interactive and engaging of community. Another significant change is that a lot of people are working from home now. So we had to ask how to make the apartments feel like a place where people can work, but then shut that work down and bring a social element to the space, and that’s the reason we came up with the concept of adaptability.

THOM

And how did you approach your material palette?

WENDY I like energy and wanted a bit of drama; something unexpected, like some crazy marble, which provides a layered background, rather than walking into a neutral space. However, it needed to be adaptable enough for people to add their layers. I want Bergman & Co.’s design to provide an incredible platform for people to bring the story of their own life into the space and to have it fit nicely.

THOM That’s another thing we have in common – an emphasis on materiality and attention to detail, and making sure both facilitate and improve the experience of the space.

From the Winwood Mckenzie perspective, we made sure to use materials that catch the light, but at the same time are very durable and will be able to amplify and encompass all the best qualities of people’s own creativity and taste.

WENDY I also love the sculptural elements of what both of us have achieved. The curved details embodied in the kitchen island, cocktail bar, bench seating and main bedroom’s dressing table will become personal pleasures for the people who live there.

THOM That’s definitely something that came through in our experience of working with Pace, as they have experience building apartments for a broad range of people. By bringing our design experience to the project we were able to contribute ways in which spaces can help people’s lives and provide delight.

END

NEIGHBOURHOOD Fitzroy is Melbourne’s eclectic and vibrant cultural epicentre. It’s a melting pot of creativity and social enterprise, with a broad mix of people forging their way through life within a place that facilitates and fosters originality. Murals, sculptures and installations populate the busy streets and the feeling of innovation is palpable.

Fitzroy’s heritage Victorian terraces are a reminder of its history and its live music scene expresses the area’s contemporary spirit. Saturday morning brunch at one of Gertrude Street’s popular cafes, a meal at Alimentari, a visit to designer furniture retailers like Castorina and Modern Times – this is Fitzroy.

FABBRICA

REINVENTING FITZROY LIVING

369 GORE STREET

THE INNER NORTH

NEIGHBOURHOOD Fitzroy is Melbourne’s eclectic and vibrant cultural epicentre. It’s a melting pot of creativity and social enterprise, with a broad mix of people forging their way through life within a place that facilitates and fosters originality. Murals, sculptures and installations populate the busy streets and the feeling of innovation is palpable.

Fitzroy’s heritage Victorian terraces are a reminder of its history and its live music scene expresses the area’s contemporary spirit. Saturday morning brunch at one of Gertrude Street’s popular cafes, a meal at Alimentari, a visit to designer furniture retailers like Castorina and Modern Times – this is Fitzroy.

FABBRICA

REINVENTING FITZROY LIVING

369 GORE STREET

THE INNER NORTH

NEIGHBOURHOOD Fitzroy is Melbourne’s eclectic and vibrant cultural epicentre. It’s a melting pot of creativity and social enterprise, with a broad mix of people forging their way through life within a place that facilitates and fosters originality. Murals, sculptures and installations populate the busy streets and the feeling of innovation is palpable.

Fitzroy’s heritage Victorian terraces are a reminder of its history and its live music scene expresses the area’s contemporary spirit. Saturday morning brunch at one of Gertrude Street’s popular cafes, a meal at Alimentari, a visit to designer furniture retailers like Castorina and Modern Times – this is Fitzroy.

FABBRICA

REINVENTING FITZROY LIVING

369 GORE STREET

THE INNER NORTH

NEIGHBOURHOOD Fitzroy is Melbourne’s eclectic and vibrant cultural epicentre. It’s a melting pot of creativity and social enterprise, with a broad mix of people forging their way through life within a place that facilitates and fosters originality. Murals, sculptures and installations populate the busy streets and the feeling of innovation is palpable.

Fitzroy’s heritage Victorian terraces are a reminder of its history and its live music scene expresses the area’s contemporary spirit. Saturday morning brunch at one of Gertrude Street’s popular cafes, a meal at Alimentari, a visit to designer furniture retailers like Castorina and Modern Times – this is Fitzroy.

FABBRICA

REINVENTING FITZROY LIVING

369 GORE STREET

THE INNER NORTH

NEIGHBOURHOOD Fitzroy is Melbourne’s eclectic and vibrant cultural epicentre. It’s a melting pot of creativity and social enterprise, with a broad mix of people forging their way through life within a place that facilitates and fosters originality. Murals, sculptures and installations populate the busy streets and the feeling of innovation is palpable.

Fitzroy’s heritage Victorian terraces are a reminder of its history and its live music scene expresses the area’s contemporary spirit. Saturday morning brunch at one of Gertrude Street’s popular cafes, a meal at Alimentari, a visit to designer furniture retailers like Castorina and Modern Times – this is Fitzroy.

FABBRICA

REINVENTING FITZROY LIVING

369 GORE STREET

THE INNER NORTH

NEIGHBOURHOOD Fitzroy is Melbourne’s eclectic and vibrant cultural epicentre. It’s a melting pot of creativity and social enterprise, with a broad mix of people forging their way through life within a place that facilitates and fosters originality. Murals, sculptures and installations populate the busy streets and the feeling of innovation is palpable.

Fitzroy’s heritage Victorian terraces are a reminder of its history and its live music scene expresses the area’s contemporary spirit. Saturday morning brunch at one of Gertrude Street’s popular cafes, a meal at Alimentari, a visit to designer furniture retailers like Castorina and Modern Times – this is Fitzroy.

FABBRICA

REINVENTING FITZROY LIVING

369 GORE STREET

DINING & DRINKS 1. Rocco’s Bologna Discoteca 2. Marion Wine Bar 3. Frankie’s Tortas and Tacos 4. Cutler & Co. 5. Poodle Bar & Bistro 6. Amarillo ROYAL PARK 7. Alimentari Deli 8. Naked For Satan 9. Lune Croissanterie 10. Napier Hotel 11. Napier Quarter 12. Builders Arms Hotel 13. Marquis of Lorne 14. Pony White 15. Faraday's Cage 16. Bar LibertyS T E S 17. Alimentari U Smith Street O EH 18. Terror AT Twilight G 19. Smith & Deli 20. Hope St Radio 21. Jim's Greek Tavern 22. CIBI

F ABBRICA 369 Gore St. Fitzroy VIC 3065

CARLTON NORTH

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SHOPPING 47. Queen Victoria Market 48. Brunswick Street Shops 49. Smith Street Shops

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CULTURE & EDUCATION 33. University of Melbourne 34. RMIT 35. State Library Victoria 36. Cinema NovaFLAGSTAFF GARDENS 37. Royal Exhibition Building 38. Melbourne Museum 39. The Rose Street Artists’ Market 40. Brunswick Street Gallery 41. Sutton Gallery 42. SOL GALLERY 43. The Galerie Fitzroy 44. Fox Galleries 45. Collingwood Yards 46. Sullivan+Strumpf

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HEALTH & WELLBEING 23. Good Times Pilates 24. Upstate Fitzroy 25. Prime Athletica 26. PEACHES Pilates 27. The Fitzroy Gym 28. Fitzroy Swimming Pool 29. 5th Element Wellness 30. I Am That 31. Sense Of Self (SOS) 32. Good Vibes Yoga

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NEIGHBOURHOOD Fitzroy is Melbourne’s eclectic and vibrant cultural epicentre. It’s a melting pot of creativity and social enterprise, with a broad mix of people forging their way through life within a place that facilitates and fosters originality. Murals, sculptures and installations populate the busy streets and the feeling of innovation is palpable.

Fitzroy’s heritage Victorian terraces are a reminder of its history and its live music scene expresses the area’s contemporary spirit. Saturday morning brunch at one of Gertrude Street’s popular cafes, a meal at Alimentari, a visit to designer furniture retailers like Castorina and Modern Times – this is Fitzroy.

Art Direction and Design: Studio Ongarato Photography: Roger Deckker Architectural Renders: MR. P 3D Rendered Models: Studio Brasch This document has been produced by the Vendor for advertising and general information only. The Vendor and its project team do not guarantee, warrant or represent that the information contained within this document is correct. Any interested party should undertake their own enquiries as to the accuracy of this information. The Vendor excludes unequivocally all inferred and implied terms, conditions and warranties arising out of this document and excludes all liability for loss or damage arising there from. All images of the development shown are artist impressions and shown for illustrative purposes only. The plans are based on the current design for this development. Changes will undoubtedly be made during development, dimensions, areas, fittings, finishes and specifications are subject to change without notice.

Furniture is not included. This document is for guidance and does not constitute an offer of contract.

FABBRICA

REINVENTING FITZROY LIVING © 2023 Pace Development Group

369 GORE STREET