125 milligrams of sodium ascorbate (natural vitamin C). Together they help cleanse the body, strengthen the immune system, delay aging, boost sexual potency and prevent skin allergies and stress-related diseases. Above all, Met Tathione evenly whitens the skin and gives it a healthy glow by decreasing the production of melanin. Another product that has become a staple among women is Met Tathione Premium Skin Whitening Soap. It contains five potent whitening agents including Alpha Arbutin, which has been ranked as the number one external skinwhitening agent in Japan. It is an all-in-one soap that moisturizes, eliminating fine lines as it whitens and protects the skin from the sun. This multi-faceted approach to skin whitening dramatically out-performs the competition who simply use only one or two bleaching ingredients.
This coupled with real life testimonials of everyday Filipinos who credit the brand with the transformations they have experienced. Beyond the big media campaigns that the brand is known for, Met Tathione has also tried to reach out the consumers through in-store promotions made possible through tie-ups with Mercury Drug and Watsons.
RECENT DEVELOPMENTS
With the astounding success that Met Tathione accomplished in its 8 years in the market, the distributor, White Beauty Corporation, wants to share this to the rest of the world. Using the latest avenues such as social media (http://www. facebook.com/Metathione), Met Tathione is able to reach more people who desire healthy body and skin. To stay one top, Met Tathione needs to make their consumers’ welfare a top priority. In regular market research, they discovered the need to provide a smaller SKU. Thus in 2008. They launched a new soft pack containing 30 capsules. To enhance the efficacy of taking Met Tathione, they introduced a sodium ascorbate (Vitamin C) which is also made in Japan. Met Tathione has a new addition to its line of highly regarded celebrities as their brand ambassador, Ms. Maricar Reyes.
PROMOTIONS
Met Tathione has been regularly promoting the brand by having a veritable media blitz that highlight the glowing endorsements that celebrities give for its equally glowing products.
THINGS YOU DIDN’T KNOW ABOUT MET TATHIONE
Met Tathione’s market dominance is evi-
BRAND VALUES
Met Tathione seeks to maintain its position as the dominant glutathione skin whitener in the market through the continuous pursuit of perfection, quality, and integrity. Met Tathione will continue to be a household name and will be known as a brand that inspires Filipino men and women to care for their health and skin through the daily intake of Met Tathione capsules and the regular use of Met Tathione soap. 41
dent in the fact that it accounts for the 80 percent of the glutathione supplement consumption in the Philippines. Meaning, 8 out of 10 glutathione pills taken everyday is Met Tathione.
Aside from high-profile celebrity en-
dorsers, it is by word-of-mouth that regular people quickly knew about Met Tathione. It is the personal testimonials of users with great results that contributed to the brand’s success (http://www. mettathione.net)