explores the history, development and achievements of many of the strongest brands in the Philippines and the world, augmented by the expert insights of the Philippines Superbrands Councils - some of the respected people in Philippines media, marketing and communications industries.
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Harry Tambuatco President & CEO SMI Congratulations to the Superbrands Programme participants for Volume VII. Our programme parameters remain clear: a singular Volume and a specific time frame. Our goal is to give participants a clear path towards growth, identifying their destinies on the freeway of branding success. Being the best is not easy, but being with the best in the industry somehow makes the slope just a bit less slippery. In Volume VII, we celebrate “Philippines’ Choice”. Superbrands pays tribute not only to the participating brands, but addresses concerns in more ways than ever with the introduction of brand consulting activities. With the launch for Volume VIII, celebrated brands will cement their status and participate in activities with a media campaign to complement events and their individual successes to celebrate their Superbrand status. The “Philippines Choice” describes your brand. Superbrands is the only global arbiter. Your Superbrand badge proves you have what it takes!
AN INSIGHT INTO MANY OF THE STRONGEST AND MOST VALUABLE BRANDS IN THE PHILIPPINES VOLUME VII
Karl Mclean
Here are some fascinating brand facts: • A Bonné — Leading South East Asia supplier of health products such as body lotions and soap from the land of smiles. • Aquahealth — Pure drinking water refilling company servicing consumers with the healthiest alkaline ionized water through quality purification processes. • Asahi — The most innovative and popular fan manufacturer now spanning out to other kitchen and household equipment. • Burlington — Men’s, ladies and children’s Burlington, Puma and Bally. Burlington Socks, your comfort sportswear for all occasions. • Business World — The country’s leading business newspaper represents four decades of professional economic journalism. • Cherubin — Enjoys close to 95% of the balloon manufacturing and sales in the Philippines making them the Number One without a doubt. • Columbia — Columbia is equipped with state-of-the-art equipment and applies international manufacturing processes using advanced formulations acquired from all over the world. Under the stewardship of its President, Mr. Reynaldo Go, the company is now recognized a key player in the market, producing world-class confections, snacks and beverages. • Eng Bee Tin — well known for its traditional Chinese delicacies, such as hopia, tikoy and glutinous balls. • Fern Inc. — Fern-C, Fern-Coffee and Fern I-Flex; “We bring prosperity to every home by tapping the entrepreneur in every Filipino.” We assure our customers’ patronage by offering the widest array of best value, world-class quality products and services. • Fortress Admixtures — Attention to detail and workability. The finest adhesive in the Philippines. • First Philippine Scales, Inc. — First Philippine Scales, Inc. (FPSI) is the country’s leading, multi-awarded and most innovative manufacturer of weighing devices - Fuji Weighing Scales. • GT Stoneworks — Is the premier producers of manufactured stone wall claddings based in Manila, growing at a torrid pace as customers and importers bank on consistent quality. • Health News — The HealthNews cover always boasts a celebrity who advocates a healthy lifestyle. • HerWord.com — HerWord.com is the site for the Filipina professional, with everything she could possibly need and want, and more. It offers a refreshing mix of intelligent, interesting articles in one convenient stop. • Jaka — The Jaka Group is a progressive business conglomerate with diverse business interests in the fields of Food Manufacturing & Services; Product Distribution, Marketing & Logistics; Forest Plantation Management; Safety Match Manufacturing; Property Management and Development; Information Technology Services; Security Services & Financial Services. • Ligo — A. Tung Chingco Trading, Inc. The development and sale of new canned fish and meat products, Ligo Sardines, Mackerel variants, Ligo Squid and Corned Beef. • Manila Bulletin — MB publishes the Manila Bulletin, the oldest daily newspaper in the Philippines operating for over 100 years. • MeThathione — Is often referred to as Master Anti-oxidant in the body. a “small molecule made up of linked amino acids and anti-oxidant naturally produced in the body. It has been widely heralded for its importance for good health and long life, “the greater the exposure to toxins, the faster the body uses up its supply of glutathione. • Miss World — The world’s leading and oldest beauty pageant where the countries most beautiful young ladies are featured. • My|Phone — My|Phone, Philippine mobile phone company, has proven to be a definitive contender in the Philippine mobile phone landscape, consistently averaging significant sales figures. The response has driven My|Phone to continuously strive to develop better phones at much affordable prices. • Orocan — Best Quality plastic items for every household. • Philippine Graphics — Pretty much, this is a place where almost everything under the sun is tackled. So reader, would you dare? • Philippine Prudential Life Insurance Corporation — Your life, Our passion, Our commitment! The Philippine Prudential Life Insurance Company, Inc. (Philippine Prudential) is a leader in innovation and growth in the life insurance industry in the country. • Red Fox — The leading pure Filipno computer company, RedFox was developed to meet the drive like no other computer brand can—cunning, bold, fierce, and smart allowing man to freely live out his needs and wants. • Royale Business Club — The highest quality health and wellness products, micro-financed and food cart business in the Philippines created for entrepreneurs. • Salem Bed — Salem Oceanic Industries Corporation; Throughout the years “The Salem Bed, And Hari Ng Tibay” have been synonymous to superior, world-class products. • Shop TV — HSN, Home Shop Network; quality TV shopping with the best price at your convenience. • Solignum — Solignum derives from the Latin words “Sol” meaning sun and “ignum” meaning timber. • The Manila Times — Today, on The Manila Times’ 112th birthday anniversary, we Filipinos are lifted up by hopes of looking forward to better things • Timezone — Leisure & Allied Industries Phils. Inc. (Timezone) is a joint undertaking between the Ayala Land Inc. and the Australian-based Leisure and Allied Industries, Pte. • Yakult — Lactobacillus casei Shirota, they’re named after Dr Shirota who cultivated this unique strain that is scientifically proven to reach the gut alive. The other few ingredients that make up the fermented milk drink help this bacteria stay alive. You see, with Yakult, it’s all about the bacteria. • Zuni — Fine 5 star Dining at Greenbelt V with International Cuisine offered daily.
The Council
AN INSIGHT INTO MANY OF THE STRONGEST AND MOST VALUABLE BRANDS IN THE PHILIPPINES VOLUME VII
David Nye Broadcast Journalist Gil Santos Professor, International Studies Lyceum of the Philippines University Broadcast Journalist and Political Analyst Dr. John Teope Academe CIRD, MBA, MPS, PhD, EdD, DSD, DES Larry Brouhard English Language Professional over 25 years in IT PR Business Solutions Development
Nick Quiason Brand Specialist Print Broadsheet Supplements Rudolf Kotik Branding Franchise Expert Atty. Sara Suguitan Legal Council Intellectual Property and Licensing background Dieter Brueckner Professional consumer marketing Services distribution and marketing background formerly with Zuellig Pharma