Vol.7- BEJ Magazine

. / black e ntre pre n eu r ’ s journal issue vii

winter spring ‘25

23/24 in Retrospect pg 6 The Critical Role of BNFIN in Supporting Black Community Funding pg 10 Discover the Africa Centre Entrepreneurship Program pg 26

Canadian

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tab le o f

contents

publishing team Greg Davis Publisher

05

Tinuoluwa Olabimtan

Welcome

Designer

Messages from the Executive Director of Africa Centre.

06

23/24 in Retrospect

12

Empowering Change

16

Bridging The Gap

18

Hiregood & Four Directions Financial

Throwback to 2023/24 community events.

africa centre Fadumo Osman Ayodele Ajila Rahma Dalmar

Discover the Africa Centre Entrepreneurship Program.

contributors Building the capacity of Black business owners.

Greg Davis Merlin Uwalaka

Transforming communities through work & financial inclusion.

Outsiders Edge Media

22

Entrepreneurial Spotlight

P.O Box 542 Stn Main

The stories of three businesses, Kaiso Pepper Sauce, Media Vaccine and Motif Vaccine.

info@outsidersedge.ca

28

Groupe 3737

30

Resource Guide

Changing the future of living with technological advancements.

Organisations who have contributed to the establishment of this business journal.

Edmonton T5J 2K8

This issue was made with the support of :

The Black Canadian Business Empowerment Program is made possible thanks to support from the Government of Canada’s Black Entrepreneurship Program.

issue iv . 3

Black Stories, Told by Black Voices For over 15 years, TD has proudly supported arts organizations focused on removing barriers and creating safe spaces for Black creators to amplify their voices.

It’s part of our commitment to a more inclusive tomorrow.

Learn more at td.com/blackexperiences

® The TD logo and other TD trademarks are the property of The Toronto-Dominion Bank or its subsidiaries.

Welcome Note Sam Juru, Executive Director

As we present the final edition of the Black Entrepreneurship Journal (BEJ), I reflect on the incredible journey that has unfolded over the past five years. This journal has highlighted the inspiring entrepreneurs of African descent who have built successful businesses, benefitting from the dedicated support of our teams in Edmonton, Calgary, and Winnipeg. Through five years of equitable action, we’ve created unique programming, supported business development, and walked alongside hundreds of entrepreneurs, from the early stages to the launch of their start-ups.

The millions of dollars invested in African descent communities across Western Canada have empowered entrepreneurs to excel in industries such as procurement, beauty, tech, consulting, and more.

As you read this final edition of the BEJ, we hope the stories, journeys, and growth within our community inspire you. As this chapter draws to a close, we’re encouraged by the federal government’s proposed commitment of $189 million over five years, starting in 2025-26, for the Black Entrepreneurship Program (BEP). This funding will continue to address systemic barriers, support business development, and provide essential tools for long-term success, benefiting the national African descent business community. It’s been a privilege to witness so many transformative success stories. We’re excited to see this journey continue, knowing it marks just the beginning for the Black business community in Canada.

We sincerely thank all our partners for their invaluable contributions to the success of hundreds of entrepreneurs. Together, we’ve laid a strong foundation for a thriving, inclusive, and innovative future. Looking ahead, we remain committed to fostering the continued growth and success of Black entrepreneurs, creating a lasting legacy of innovation, resilience, and opportunity for generations to come.

Yours Sincerely,

Sam Juru

23/24 in retrospect

November 2, 2023

Africa Centre Business Summit Unleashing Potential: Black Entrepreneurship Summit in Alberta A capacity-building summit bringing together Black entrepreneurs in western Canada to connect, learn and gain the tools needed for business success.

July 7, 2024

Africa Centre Mixer A conference bringing together more than 100 guests from the African descent community in Winnipeg to network, explore entrepreneurship, engage with local officials and celebrate regional achievements.

August 3, 2024

Workspark Networking Strategies for Entrepreneurs An interactive seminar with WorkSpark Consulting, equipping entrepreneurs with the skills to build strong connections and grow their businesses.

August 9–11, 2024

Cariwest Cariwest Africa Centre engaged with the Edmonton community as a sponsor of the 40th annual Cariwest Festival in 2024. The organization advocated for sustained funding for Black-led and Black-serving initiatives across Canada this summer while also creating opportunities for local entrepreneurs to showcase and sell their goods and services

October 5 —7, 2024

Photographers Bootcamp Photography Bootcamp for Afro Photographers More than 30 community members in Calgary participated in a three-day photography boot camp with Motif Photography. The program supported entrepreneurs and creatives eager to develop their skills in digital photography, videography, podcasting, and editing. In today’s evolving digital landscape, this opportunity provided hands-on experience to help participants grow their craft and businesses.

October 5, 2024

HERwake Conference HERWake Conference A dynamic gathering celebrating women entrepreneurs of African descent, offering exclusive networking opportunities with more than 150 inspiring leaders.

October 17, 2024

Startup Week Unlocking Success: How to Leverage Existing Resources for Black Entrepreneurs As part of Edmonton Startup Week, an annual celebration of the region’s thriving startup ecosystem, this workshop and social mixer equipped Black entrepreneurs with the resources and strategies to launch, grow, and scale their businesses from Oct. 15–19, 2024.

10 . issue v

BLACK CANADIANS ENTREPRENEURS: CATALYZING CANADA'S ECONOMIC GROWTH EMBRACING DIVERSITY: A POWERFUL CATALYST FOR CANADA’S NATIONAL PROSPERITY AND GLOBAL INFLUENCE

SUPPORTING BLACK CANADIAN COMMUNITIES INITIATIVE (SBCCI)

BLACK ENTREPRENEURSHIP PROGRAM (BEP)

252M$

+3,000

+20,000

272M$

+4,000

+200M$

CURRENT INVESTMENT

JOBS CREATED

VOLUNTEERS

CURRENT INVESTMENT

JOBS CREATED

GENERATED IN REVENUE

220M$

+1,600

98M$

GENERATED NPOS' CAPACITIES FUNDING IN REVENUE STRENGTHENED ALLOCATION

5,000

70M$

ENTREPRENEURS SUPPORTED

FUNDING ALLOCATION

TOGETHER, LET'S CREATE A SOCIAL, ECONOMIC AND SUSTAINABLE IMPACT FOR ALL CANADIANS

INVESTING IN THE FUTURE: CANADA, A CATALYST FOR INCLUSIVE INNOVATION Expanding and sustaining these initiatives means: • Driving our economy forward • Accelerating the creation of multisectoral wealth • Promoting social innovation on a global scale • Positioning Canada as a leader in economic inclusion

BLACK PHILANTHROPIC ENDOWMENT FUND Aims to establish permanent financial resources to support socio-economic initiatives

IMPACT CAMPAIGN

OPEN LETTER

→ I SIGN NOW

→ I SIGN NOW

Empowering Change

Africa Centre Entrepreneurship Program

by Greg Davis

T

he Africa Centre has been making strides in Canada’s black entrepreneurial landscape by addressing a critical need: providing economic opportunities and support for black-owned businesses. Over the years, the Africa Centre’s Entrepreneurship Program has expanded to become a vital resource for black entrepreneurs in Winnipeg, Calgary, Edmonton, and beyond. However, this journey has not been without challenges. With a mission to enable black-owned businesses to grow, thrive, and make an impact beyond their immediate communities, the Centre has leveraged data, mentorship, and community engagement as its primary tools.

Kojo, one of the program leaders, entered the Africa Centre with a deep-rooted 12 . issue v

entrepreneurial background and a personal mission. His journey began with an understanding of the economic and social inequalities faced by black communities. Recognizing the barriers that black business owners encounter, he has sought to drive change. Since joining the Africa Centre, he’s helped propel the entrepreneurship program from its early stages to one that’s seen remarkable growth.

Through various programs, including the flagship mentorship initiatives and cohortbased training in partnership with NorQuest College, the program has empowered hundreds of businesses. His focus has been to build networks and advocate for black entrepreneurs, highlighting the essential role of understanding community needs to shape impactful services.

“...The most sophisticated lobby campaign done by the Black Community...”

Both Kojo and Sam emphasized the importance of primary research and access to data as key to the program’s growth. By conducting a study on the state of black entrepreneurship in Alberta, valuable insight is gained into the needs of black entrepreneurs, especially in areas such as financial literacy, mentorship, youth development and supporting women in business. This data-driven approach has been fundamental in shaping the Africa Centre’s initiatives, leading to the successful establishment of the Ideas Integration program.

Kojo expressed hope that these cohort members will evolve into successful business owners, creating a lasting impact.

The Africa Centre has tackled the challenges of supporting black businesses from

multiple angles. Joel a former Africa Centre team member played a key role in laying the groundwork for the entrepreneurship program.

His vision focused on providing economic opportunities and capacity building for blackowned businesses. Along with the support of partners such as NorQuest College, and Prairies Canada, the team saw the program flourish.

One of his proudest moments in reflection was witnessing its transformation from a grassroots initiative to a standout program supporting Black entrepreneurs across Western Canada.

However, the path hasn’t always been smooth. Joel shared that potential clients were initially skeptical about the program’s free services, with some more interested in grants than capacity building. To overcome this, issue v . 13

...We want to deepen our focus on specific industries and sectors where blackowned businesses can excel, moving beyond traditional services...

the team dug in on community engagement, offering step-by-step guidance to address these misconceptions. Today, the program is wellknown and respected for its comprehensive capacity-building services.

Looking forward, the Africa Centre is exploring ways to help black-owned businesses grow beyond the “traditional” business types and prepare the community for broader opportunities such as federal procurement building on the need for greater inclusivity in Canada’s economy.

Sam, the current Executive Director at the Africa Centre, highlighted the importance of data analysis in understanding and scaling the program’s impact. With support from the Black Entrepreneurial Knowledge Hub based at Carlton University, we will have access to collective data in the future to get a proper outlook on the variances along with the number 14 . issue v

of businesses launched and supported. By evaluating regional differences, the programs can more effectively amplify what’s working while targeting gaps that currently exist.

One of the key realizations is the importance of having these programs that are For Us By to improve our standing within the systems that currently are in place. Without these programs, we are not able to challenge the systemic racism barriers that do not allow for access to not only capital, but also resources, services, and opportunities keys to business growth. An example of this is the current “black loan market” that has been created by various banks across Canada, based on the rise of businesses with capacity that have come through the different programs.

The future of the Entrepreneurship Program rests on continued funding and support from the Federal Government. Sam expressed

the critical role of renewed funding, which will allow the program to continue making a positive impact on the black community. As part of their advocacy, Sam mentioned a successful community-driven lobby campaign that has led to the gathering of over 2,000 letters sent to the Prime Minister’s office, underscoring the importance of community support for the program.

“The most sophisticated lobby campaign done by the Black Community.” The vision goes beyond entrepreneurship and seeks to create lasting wealth and combat systemic issues like poverty and racism. This long-term view includes expanding international trade opportunities and enabling black businesses

to thrive in diverse markets. With the help of strategic partnerships and government support, Africa Centre hopes to build a sustainable ecosystem that empowers black entrepreneurs and strengthens the economy.

As the organization continues to innovate and expand, it hopes to create a powerful example of community-centred growth. Through primary research, targeted programs, and a commitment to capacity building, the Centre is transforming the landscape for black entrepreneurs in Canada—one business at a time.

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issue v . 15

I

n recent years, the conversation around equitable funding for Black-led organizations in Canada has intensified, highlighting a stark reality: for every $100 donated to charitable organizations, a mere seven cents reaches Black charities. This alarming statistic, revealed in a groundbreaking study by the Network for the Advancement of Black Communities and Carleton University, underscores the urgent need for systemic change within Canada’s philanthropic landscape. Enter the Black National Funders Intermediary Network (BNFIN)—a coalition poised to make a significant impact.

A Unified Front Formed through a collaboration of four National Funders—Africa Centre, Black Business Initiative (BBI), Tropicana, and Groupe 3737— BNFIN is committed to providing essential support to Black-led, Black-focused, and Blackserving organizations across Canada. With a collective mandate, these organizations bring a wealth of experience and resources to the table, ensuring that funding reaches the communities that need it most.

BRIDGING THE GAP The Critical Role of BNFIN in Supporting Black Community Funding

By Greg Davis 16 . issue v

By acting as intermediaries, these organizations can bridge the gap between government funding sources and grassroots initiatives, fostering a more equitable distribution of resources.

Africa Centre, recognized for its longstanding commitment to African heritage communities in Western Canada, recently joined the BNFIN as a key partner. This coalition is now entrusted with $2.6 million in federal funding through the SBCCI initiative, which is aimed at reviewing, assessing, and awarding grants to deserving organizations and initiatives.

A Multifaceted Approach BNFIN’s approach is multifaceted, designed to streamline processes and enhance collaboration among stakeholders. By acting as intermediaries, these organizations can bridge the gap between government funding sources and grassroots initiatives, fostering a more equitable distribution of resources.

1. Streamlined Application Processes: One of the primary challenges faced by many non-profits is the complexity of grant applications. BNFIN aims to simplify these

processes, reducing bureaucratic hurdles that often hinder access to funding.

2. Enhanced Collaboration and Knowledge Sharing: By promoting cooperation among various stakeholders, BNFIN facilitates knowledge sharing and coordinated efforts to address community needs, avoiding duplication and maximizing impact.

3. Flexibility in Funding Allocation: The coalition recognizes that the needs of communities are constantly evolving. By allowing greater flexibility in how funds are allocated, BNFIN can respond more effectively to emerging challenges.

4. Strategies for Community Engagement: Central to BNFIN’s mission is the involvement of communities in decisionmaking processes. Engaging community members ensures that funding aligns with their aspirations, leading to meaningful outcomes. issue v . 17

...organizations like BNFIN ...not only provide critical funding but also foster a supportive ecosystem where Black-led initiatives can thrive....

5. Aligned Monitoring and Evaluation Processes: Consistent evaluation methods enable BNFIN to assess the progress and impact of funded initiatives, sharing best practices and making necessary adjustments along the way.

A Call for Change The importance of organizations like BNFIN cannot be overstated. They not only provide critical funding but also foster a supportive ecosystem where Black-led initiatives can thrive. By leveraging their collective strengths, BNFIN aims to dismantle systemic barriers and promote social equity across Canadian society.

18 . issue v

As the philanthropic sector continues to evolve, the need for intermediary organizations that prioritize equity and inclusion becomes increasingly clear. With BNFIN at the forefront, there is hope for a future where funding is more equitably distributed, empowering Black communities to realize their full potential.

In a landscape where every dollar counts, BNFIN stands as a beacon of change— working tirelessly to ensure that Black voices are not only heard but also supported through sustainable funding initiatives. Together, these organizations are not just bridging the gap; they are paving the way for a more equitable and inclusive future for all.

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Hiregood & Four Directions Financial

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If you’re looking for reliable services or inclusive banking options, supporting these initiatives means investing in lives and strengthening the community.

Hiregood: Empowering Through Employment Hiregood is more than a business—it’s a lifeline for individuals who face significant barriers to employment. These barriers range from homelessness and gaps in employment history to challenges experienced by newcomers to Canada. By providing meaningful, well-structured work, Hiregood offers its workers—fondly called “Helping Hands”—a chance to gain confidence, rebuild their lives, and contribute meaningfully to society.

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Hiregood guarantees top-notch service, thanks to its unique Mentor Model, where each team is supervised by an experienced mentor. This ensures tasks are completed to the highest standard while providing workers with valuable on-the-job training and guidance. issue v . 19

Why Choose Hiregood?

• Social Impact: By hiring Hiregood, you’re creating meaningful employment opportunities for individuals eager to make a fresh start.

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Clients receive exceptional service while supporting a model that uplifts individuals and strengthens the social fabric.

Four Directions Financial: Banking Without Barriers For many, banking is a basic necessity. But for vulnerable populations, accessing financial services can be fraught with challenges. Four Directions

20 . issue v

Financial was launched to address this gap, offering inclusive and accessible banking tailored to the needs of Alberta’s underserved communities.

Services That Matter Four Directions Financial offers comprehensive services designed to empower clients: • Personal Banking Accounts: Safe and secure checking and savings accounts.

• Signature Verification: Ensuring easy and safe transactions.

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Whether it’s helping someone open their first bank account or offering educational tools to promote financial independence, Four Directions Financial provides the support needed to navigate financial systems successfully.

Why It Matters Many clients face barriers such as a lack of valid identification, housing instability, or financial insecurity. Four Directions Financial breaks down these barriers, enabling individuals to take control of their finances and build a stable future.

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Hiregood & Four Directions Financial A Shared Mission Both Hiregood and Four Directions Financial are rooted in a shared mission: to provide opportunities for those who need them most. Through employment and financial inclusion, these enterprises are helping individuals rebuild their lives, while creating ripple effects of positivity across the community.

By supporting these initiatives, you’re not just receiving a service—you’re making a tangible difference in the lives of people who need a second chance.

• Four Directions Financial: Looking for inclusive banking options or financial literacy resources? Stop by Four Directions Financial and discover how accessible banking can transform lives.

By choosing Hiregood or Four Directions Financial, you’re not just hiring a service or opening an account—you’re joining a movement. Together, we can build a community that champions resilience, dignity, and opportunity for all.

Get Involved: How You Can Support • Hiregood: Need event maintenance, junk removal, or pressure washing?

Choose Hiregood for reliable service and the satisfaction of knowing your investment helps others. Visit www. hiregood.ca or call 780-426-0500 for more information. issue v . 21

ENTREPRENEURIAL

SPOTLIGHT —Kaiso Pepper Sauce— A Caribbean-Inspired Success Story

By Merlin Uwalaka The story of Kaiso Pepper Sauce is a testament to resilience, community spirit, and the entrepreneurial drive of a group of Caribbean families who came together during the global pandemic to create something truly special.

It all began in mid-2020 when COVID-19 changed the world. To stay connected, they began meeting weekly over video calls.

However, they soon realized that they needed to do something more meaningful than just talk— they decided to start a business to empower their community.

The group decided to launch a pepper 22 . issue v

sauce business, a natural choice given their Caribbean heritage and love for bold flavors.

Paul, who had been making pepper sauce for many years, shared his recipe, and the group decided to build on this foundation. They named their venture “Kaiso,” after the traditional Caribbean Calypso music, reflecting the rich cultural heritage and the rhythmic vibrancy of their pepper sauces.

Kaiso Pepper Sauce is unique in many ways, starting with its flavors. The company offers a range of sauces that are deeply rooted in Caribbean traditions, featuring ingredients

like Scotch bonnet peppers, turmeric, mustard, and herbs commonly used in Caribbean cooking. They also created a green seasoning pepper sauce that combines herbs with peppers, offering a fresh, herbaceous twist that sets it apart from other sauces on the market.

One of the hallmarks of Kaiso’s products is their commitment to quality. The sauces are made using only fresh ingredients, without any artificial thickeners, fillers, or flavorings.

This dedication to authenticity is evident in the bold, vibrant flavors of their sauces, which have quickly become a favorite among customers.

Starting with no initial capital, Kaiso Pepper Sauce faced numerous challenges.The process of designing the product, developing branding, registering the business, and getting the product tested and approved was a steep learning curve, especially for those who were new to entrepreneurship. Paul and his wife had to juggle the demands of creating and running a business with their regular jobs, often working up to 16 hours a day for over two and a half years.

Despite these hurdles, Kaiso Pepper Sauce has grown steadily, driven by the positive reception of their products at local farmers’ markets. The company has not invested heavily in advertising, relying instead on simple social media promotion and word-of-mouth. The first sale was celebrated in July 2022, marking a significant milestone for the brand. Since then, the demand has continued to grow, with Kaiso selling 3,000 bottles in 2023 alone.

As Kaiso looks to the future, the founders recognize the need to scale up their operations.

They are working towards producing 2,400 bottles for the upcoming season and hope to expand to a point where they can hire full-time staff. The ultimate goal is to create employment opportunities and contribute to economic empowerment within the Black community, not just to be consumers but to be producers of something that is black-owned and proudly Caribbean.

Kaiso Pepper Sauce is more than just a business; it’s a celebration of Caribbean culture and a symbol of what can be achieved through community, hard work, and dedication. For anyone who loves a bit of heat and a lot of flavor, Kaiso Pepper Sauce is a must-try. As the founders like to say, once you’ve tasted Kaiso, you’ll never look at hot pepper sauce the same way again.

issue v . 23

ENTREPRENEURIAL

SPOTLIGHT —Media Vaccine— Redefining Business Practices

By Merlin Uwalaka

I

n a world saturated with brands vying for attention, Media Vaccine stands out as a solution-based agency dedicated to redefining business practices. Founded by Adebayo Ajayi, an immigrant from Nigeria, Media Vaccine is built on a foundation of resilience, integrity, and an unrelenting drive to create value for businesses. The agency offers 360-degree brand strategies, encompassing logo design, website development, social media management, advertising campaigns, and video activation.

Adebayo’s journey began in Nigeria, where he honed his skills in animation, media, and public relations. Seeking to expand his expertise, 24 . issue v

he relocated to Canada, acquiring certifications as a digital marketing professional and leader.

Over time, Media Vaccine established itself as a trusted partner for businesses in the Parkland Region of Manitoba, gradually expanding its reach to Winnipeg.

Media Vaccine has served over 30 clients across diverse industries, including healthcare, automotive, real estate, and cleaning services.

Notable collaborations include work with the African Communities of Manitoba Inc. (ACOMI), Lions Foundation of Manitoba, hospitals, and realtors. The agency also offers printing and branding services, ensuring a seamless experience for clients.

At its core, Media Vaccine is committed to delivering creative and strategic solutions tailored to each client’s unique needs. Whether it’s writing scripts for radio or TV, managing social media campaigns, or designing compelling visuals, the agency’s focus is on strategy and creation.

Clients are encouraged to discuss their goals, and Media Vaccine takes pride in crafting tailored ad campaigns that resonate with target audiences.

The Keys to Success The success of Media Vaccine is deeply rooted in its values: • Resilience and Hard Work: Adebayo exemplifies the immigrant mentality—going above and beyond what is promised to make a meaningful difference in society.

• Integrity and Professionalism: Maintaining a high level of integrity is non-negotiable, even when working odd hours to meet deadlines or managing complex campaigns.

• Client-Centric Approach: Media Vaccine prioritizes listening to clients, understanding their needs, and patiently guiding them through the creative process. Educating clients, especially when they deviate from the original vision, is part of the agency’s commitment to delivering satisfaction.

• Adaptability and Tenacity: From managing criticism to addressing creative differences, Media Vaccine emphasizes resilience and the importance of staying the course while maintaining professionalism.

Challenges and Lessons The journey hasn’t been without its challenges. One of the most frustrating aspects of the creative process is navigating clients’

unrealistic expectations or sudden shifts in direction. Yet, Adebayo remains patient, emphasizing the need for open communication and education. “Creativity is relative,” he says.

“You must know how to listen to your client and teach them to understand your point of view.”

This mindset has earned Media Vaccine a loyal clientele, many of whom have retained its services for years. The agency’s record speaks for itself: satisfied clients, successful campaigns, and a reputation for going far beyond what is expected.

Advice for Aspiring Creatives For young artists entering the media space, Adebayo’s advice is clear: invest in proper training, embrace criticism, and cultivate resilience. “Patience is key,” he explains. “You must ensure your clients are satisfied while maintaining your creative integrity.” Rest, balance, and professionalism are equally important for sustaining success.

As Media Vaccine continues to expand, its mission remains steadfast: to redefine business practices, foster creativity, and create lasting value for clients. With a growing presence in Winnipeg and aspirations to collaborate on projects through African communities, Media Vaccine is poised to make an even greater impact.

For businesses seeking innovative branding solutions, Media Vaccine offers not just services but a partnership rooted in tenacity, creativity, and unwavering commitment to excellence.

issue v . 25

ENTREPRENEURIAL

SPOTLIGHT —Motif— The Visionary Lens of Samuel Obadero

By Merlin Uwalaka

S

amuel Obadero has always expressed himself through visuals. Even as a child, he sketched on the backs of books, drawing anything that captured his imagination or made a statement.

His early years were marked by a need to convey his ideas and perspectives visually. This creative inclination grew over time, leading him to explore photography as a medium of storytelling and advocacy.

Raised in Nigeria, Samuel Obadero pursued his studies at Olabisi Onabanjo University, where he majored in computer science and statistics. It 26 . issue v

was during his National Youth Service Corps (NYSC) program that his passion for photography began to take shape. Armed with a simple film camera, he ventured into the streets outside Lagos, capturing scenes that resonated with him.

While his early photos weren’t perfect—“The photos were rubbish,” he admits with a laugh— they marked the beginning of his journey. He began to see the camera as a powerful tool for documenting reality and storytelling.

In those formative years, he sharpened his skills through relentless practice and a hunger

for improvement. He attended workshops, collaborated with local creatives, and sought out inspiration wherever he could. Over time, his work grew in technical skill and artistic depth, drawing attention from the photography community. His style, marked by an ability to capture authentic human emotion and tell compelling stories, became his hallmark.

Samuel Obadero’s dedication to representation has been a consistent theme throughout his career. As one of the first Black professionals to gain recognition in his field, he experienced firsthand the challenges of breaking into an industry where access to resources and opportunities was limited for people like him.

“It’s not just about making it for myself,” he says. “It’s about breaking glass ceilings so others who look like me can also dream and succeed.”

His work focuses on advocacy and representation, using his lens to amplify the voices of marginalized communities. One of his standout achievements is a documentary project in Makoko, a floating slum in Lagos facing destruction and displacement. Spending two days in the community, he documented their stories, struggles, and resilience. The project won him an award for advocacy, highlighting his commitment to being a voice for the voiceless.

“I want my photography to inspire change,” he says. “It’s not just about taking beautiful pictures—it’s about telling stories that matter.”

In recognition of his outstanding contributions, he received the Legacy Artist Award in Calgary, a milestone that solidified his place in the art world and opened doors to new opportunities. Today, he continues to

push boundaries, advocating for marginalized communities, mentoring emerging talents, and creating work that bridges art and activism.

For Samuel, success isn’t just about talent—it’s about strategy and consistency. He offers valuable advice to upcoming creatives on building a thriving business: Invest in Your Skills: “It doesn’t matter where you start; what matters is your commitment to growth. Attend workshops, practice daily, and never stop learning.”

Build Strong Relationships: “Your network is your net worth. Collaborate with others, build genuine connections, and don’t be afraid to ask for opportunities.”

Focus on Value: “Always deliver value.

Understand your audience’s needs and ensure your work speaks to them. Quality is what sets you apart.”

Diversify Your Income Streams: “Art alone may not always pay the bills. Incorporate commercial projects into your portfolio to fund your passion projects.”

Stay Resilient: “Challenges will come— rejections, failures, and difficult clients. But if you stay focused on your goals and keep pushing, success will follow.”

Samuel believes that running a successful business is about more than just creating—it’s about leaving a legacy, advocating for change, and opening doors for others. Through his lens, he’s not only captured powerful stories but also inspired a generation of creatives to dream, persevere, and make their mark.

APNI Technology : Advancing Photonics and Analytical Innovation with Groupe 3737 Empowering Innovation Through Guidance Based in Edmonton, APNI Technology founded by Kirat Singh is honored to be part of Canada’s deep-tech ecosystem, contributing to advancements in photonics and analytical instrumentation.

The company is developing two patented technologies—a revolutionary optical filter for lasers and a next-generation fluorometer for precision analytics—to help address challenges in medical diagnostics, environmental monitoring, and biochemical research.

By focusing on scalable, cost-effective solutions, APNI Technology strives to enhance industry capabilities while making cutting-edge technology more accessible.

Overcoming Challenges Through Groupe 3737’s mentorship and resources, APNI Technology has received invaluable support in overcoming some of the key challenges faced by deep-tech startups, including: Bridging the gap between research and commercialization to bring innovations to market.

Building meaningful industry connections to establish strategic partnerships.

Understanding and accessing funding opportunities to lay a strong foundation for growth.

Even with a solid intellectual property portfolio and proof-of-concept validation, navigating the complex landscape of commercialization and expansion requires expert guidance and a strong support network.

How Groupe 3737 Accelerates Growth As a business incubator, Groupe 3737 plays a key role in supporting Black-led businesses, equipping them with the tools and networks needed to scale.

APNI Technology has benefited from: Targeted mentorship, helping refine its business strategy and commercialization approach.

Introductions to investors, industry leaders, and key stakeholders to explore growth opportunities.

Strategic financial guidance, ensuring the company is well-positioned to secure funding and expand sustainably.

Shaping the Future of Food Tech with Groupe 3737 Transforming the Agri-Food Industry Founded in May 2023, ORFAPROTEIN Corporation is a technology-driven enterprise based in Edmonton founded by Enongene Ekwe, dedicated to transforming beef by-products into high-value edible products. As the first company in Canada to commercially process beef hide into edible food, ORFAPROTEIN is driving innovation in sustainability, circular economy development, and economic growth within the beef industry.

This support has empowered ORFAPROTEIN to accelerate its development and establish itself as a key player in sustainable food innovation.

With a proprietary technology system backed by intellectual property protection, ORFAPROTEIN has developed a scalable, food safety-compliant process that meets the ethnocultural dietary preferences of diverse Canadian communities. This innovative approach enhances resource efficiency while significantly reducing greenhouse gas emissions, reinforcing ORFAPROTEIN’s commitment to green technology and sustainability.

How Groupe 3737 Accelerates Growth

Overcoming Challenges

As a business incubator, Groupe 3737 plays an essential role in helping Black-led businesses scale by providing access to critical tools and networks. ORFAPROTEIN has benefited from: Tailored mentorship, helping refine its commercialization and expansion strategy.

Introductions to investors, stakeholders, and industry leaders, strengthening its position in the agri-food sector.

Guidance in securing funding, ensuring the company is well-positioned for longterm sustainability and growth.

Through Groupe 3737’s mentorship and business resources, ORFAPROTEIN has been able to navigate key challenges commonly faced by deep-tech startups, including: Developing a viable market entry strategy for a novel, technology-driven food processing model.

Building strategic relationships to facilitate commercial expansion and industry validation.

Securing funding for research, pilot production, and scaling operations to ensure long-term growth.

issue v . 29

Resource Guide Below are a list of the organisations who have contributed to the establishment of this business journal

Resource Centres Africa Centre The largest Black-led non-profit organization in western Canada, serving as a community hub, providing programs and services from a place of cultural awareness and competency to the families in our diverse Black community. www.africacentre.ca info@africacentre.ca (780)455-5423

Black Canadian Women in Action (BCW) BCW In Action is a bilingual registered charity organization and registered charity committed to making a difference in the lives of families in Black Canadian communities living in Western Canada. www.bcwinaction.ca (780) 217-5185 info@bcwinaction.ca

Business Link Since 1996 Business Link has been a hub for new business. They offer advice, resources, coaching, market data and other tools to point entrepreneurs in the right directions to convert those innovative ideas into a lucrative plan. www.businesslink.ca (780)422-7722

Funding, Grants & Loans

Canadian Grants We work collaboratively with our clients to understand their organization’s financial infrastructure, goals, and operational capacity to help navigate the complex funding landscape and identify the most suitable funding options that align with their vision and capacity. www.canadiangrants.org info@canadiangrants.org

FACE- The Federation of African Canadian Economics A national coalition of Black-led organizations responsible for the new the 350-million-dollar Federal Government loans for Black Businesses in Canada.

Apply online to gain access to capital and connect with professional development services.

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www.facecoalition.com info@facecoalition.com 1 (855) 560-FACE (3223)

Media

Diversity Magazine Diversity Magazine promotes inclusion through multiple platforms: the World Flavors program brings diversity to classrooms, boardrooms, and public spaces; Diversity TV shares untold Albertan stories through videos; and its monthly digital and bi-monthly print magazines feature articles and interviews that highlight the province’s diverse communities and experiences., www.diversitymag.ca info@diversitymag.ca

Info Edmonton Info Edmonton magazine is a quarterly guidebook-style magazine that readers take with them when they explore the city. Available in over 100 hotels, attractions, and visitor Centres, reaching the over 6 million visitors per year to Edmonton. www.infoedmonton.com greg@tanneryoung.com

Business Development

Futurpreneur This national non-profit organization provides direction on financing and mentoring as well as support tools to up and coming business owners ages 18-39.

Their internationally recognized mentoring program pairs young entrepreneurs with a business expert from a network of more than 3,000 volunteer mentors.They also offer access to a free online Business Plan Builder. www.futurpreneur.ca bngoran@futurpreneur.ca (416) 408-2923 ext. 4693

Buy & Sell – Government of Canada Tender The Government is a customer and often purchases a broad range of goods and services from local businesses, including furniture, food, painting services, catering, janitorial services, and business consulting services to name a few. Small businesses can bid on posted tenders, adding the Government of Canada to their client list. www.buyandsell.gc.ca

BOOK A FREE SESSION NOW In-person sessions:

Edmonton 5 p.m. - 9 p.m. on Mondays to Thursdays 11808 St. Albert Trail NW Edmonton, AB T5L 4G4

Calgary 12:30 p.m.- 4:30 p.m. on Wednesdays 259 Midpark Way SE, Suite 205 Calgary, AB T2X 1M2

Virtually Across Alberta To book an appointment: www.africacentre.ca/counselling-clinic 780.455.5423

CLOSING THE GAP COMBLER L'ÉCART

The Impact of the SBCCI Program on Local Communities and the Continuing Journey Ahead A DOCUMENTARY FILM BY

Executive producers: Samuel Juru, Executive Director, Africa Centre | Rustum Southwell, Retired Founding CEO, Black Business Initiative | Matthew Martel, Chief Executive Officer, Black Business Initiative | Louis-Edgar Jean-François, CPA, Chief Executive Officer, Groupe 3737 | Anthony Grey, President and Chair, Board of Directors, Tropicana Community Services | Raymund Guiste, Executive Director, Tropicana Community Services Cinematography by: Jean-Addlaire Gaëtan & N’tchidjè Doumbia | Directors: Jean-Addlaire Gaëtan & N’tchidjè Doumbia, Great Things Studios | Producer: Nolie Imprévert, Les Rendez-Vous de la Diversité | Supervising Producer: Marine Lelièvre | Project Manager: Ed D. Vertus, Adm.A, Groupe 3737 SBCCI Program leads: Hawa Seck, Special Project Manager – SBCCI Team Lead, Black Business Initiative | Edgar Adda, SBCCI Project Lead, Black Business Initiative | Sandra Muchekeza,Director, Programs and Accountability, SBCCI Program Lead, Africa Centre | Benard Serenyigo, Capacity Building Projects | Karen Soltau, Head, People Operations, Tropicana Community Services | Migdalia Jones, Director of Community Engagement & Project Development, SBCCI Tropicana Community Services | Ed D. Vertus, Adm.A, Vice-President, Social Innovation, Groupe 3737

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