The Black Entrepreneur's Journal - Vol 6

. / black e ntre pre n eu r ’ s journal issue vi

spring summer ‘24

Impact Stories: Supporting the Black Business Eco-systems pg 15 Bringing Healing to Our Relationship with Money pg 10 Catalyzed My Success A Founders Journey pg 28

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tab le o f

contents

publishing team Greg Davis Publisher

Taneya Rogers Editor

Tinuoluwa Olabimtan

05

Welcome

06

Black-Owned Summit

09

Afrifest

10

Designer

A message from the Executive Director of the Africa Centre

africa centre

A catalyst for sustainable Black economic growth and development

Samuel Juru Ayodele Ajila Fadumo Osman Kojo Otoo

Community, Networking, A Celebration of Entrepreneurship

Rahma Dalmar Liisa Otchie

Bringing Healing to Our Relationship with Money

Awiet Magok

contributors

Exploring the history and current status of Black farmers

Kelise Williams

15

Impact Stories

28

Catalyzed My Success

32

Narratives of the Six organizations addressing the needs of the Black Business Community

A Dive into a personal journey via Edmonton Unlimited

Kezia Hinds Martin Kwame Nathalie Morgan Tamika de Gannes Kyle Smith Cover Image by Ampersand Grey Special Thanks to Lando Gallery &

Entrepreneurial Spotlight

Edmonton Unlimited

The stories of three vibrant businesses and the value they add to our growing community

Outsiders Edge Media P.O Box 542 Stn Main Edmonton T5J 2K8

cover

info@outsidersedge.ca

Kelise Williams is a new comer to Edmonton and is an alumni

This issue was made with the support of :

of ecosystem programs hosted by the Africa Centre, BCW and BBVA via its partner Edmonton Unlimited.

The Black Canadian Business Empowerment Program is made possible thanks to support from the Government of Canada’s Black Entrepreneurship Program.

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Welcome Note Samuel Juru, Executive Director Welcome to this edition of the Black Entrepreneur’s Journal, a profound exploration into the impact and resilience of a collaborative ecosystem fostered by six black-led and black-serving organizations. I invite you to explore the transformative stories that underscore our collective presence in the community.

In the pages ahead, you’ll find narratives highlighting the roles played by Africa Centre alongside the African Canadian Civic Engagement Council (ACCEC), Black Canadian Women (BCW) in Action, Black Business Ventures Alberta (BBVA), Canadian Imperial Advantage (CIA) and Bipoc Foundation. These six organizations, dedicated to addressing the needs of the African descent business communities, stand as pillars of strength, actively shaping the fabric of our community and supporting opportunities within the sector.

Our focus is on a diverse community, embracing individuals served by these entities and collectively weaving the tapestry of our shared experiences. This includes providing support to entrepreneurs of all ages, demographics and experience levels. From start to finish, they not only receive assistance but are empowered to thrive.

Economic participation emerges as a cornerstone, a space where we envision growth and prosperity. With a multi-million dollar capacity to support African descent entrepreneurs made available in recent years to the ecosystem partners, we aim to continue to provide wraparound support. From advocating and engaging with leaders throughout the country to continue sustainable funding for the entrepreneurial program. Our vision is to continue paving the way for an equitable economic sector.

As you peruse these pages, let us collectively challenge historical barriers, confront our struggles and celebrate our triumphs. Thank you for being part of this empowering journey, where we not only explore our history but also pave the way for a brighter future.

Yours Sincerely,

Black-Owned Business

Summit

By Rahma Dalmar

A

n opportunity to enable and celebrate entrepreneurs of African descent in Alberta was the forefront message during a free two-day event in Calgary’s downtown core this fall. “Unleashing Potential: A Black Entrepreneurship Summit in Alberta,” hosted by Africa Centre, drew over 200 guests from diverse industries, including tech, sales, beauty, government, and the arts. The objective of the summit was to create networking and learning opportunities through workshops and panel discussions led by experienced professionals, says Kojo B. Otoo, Africa Centre’s senior manager of entrepreneurial engagement.

“We see that there are avenues where access to support, skills, services, and networking opportunities are limited for the African descent business community,” he says, which are insights derived from a research study conducted in the previous year.

“In January 2023, Africa Centre and Prairies Economic Development Canada (PrairiesCan) collaborated on the first-ever study on Black Entrepreneurship in Alberta. The study was specifically designed to uncover challenges and foster new opportunities for black entrepreneurs in the region… We addressed the findings at the summit and aim to continue doing so through all of our entrepreneurial initiatives,” said Otoo.

The two-day interactive experience not only addressed existing concerns but also raised important questions about adapting to a business industry dependent on artificial intelligence (AI), accessing procurement opportunities, and continuing to stay relevant in your industry.

“It was really important for us to make space and opportunities for everyone to learn ideas and learn about how entrepreneurship is changing in the post-modern world,” said Sam Juru, Africa Centre’s executive director.

He adds, the summit this fall was such a successful venture that planning next year’s event is in the making.

“We are thrilled to put together an immersive experience with relevant resources next fall for our African descent business community.

See you then.”

8 . issue vi

AFRIFEST N

ovember 4th, at the Pendennis Building, Edmonton, saw a convergence of artisans, tradespeople, service providers, and vendors in the fashion, health and beauty industries.

The curated list of over 15 vendors capitalized not only on sales opportunities but also on networking opportunities. This event marks the second installment of Afrifest, celebrating Black entrepreneurship and enterprise. Previously held at the Downtown Farmer's Market, the new location provided greater autonomy for the planners and even facilitated a fashion show.

Bernie Karabani, Entrepreneurial Engagement Coordinator for Africa Center, shouldered the load of organizing the event. "I want to continue encouraging and empowering them [Black entrepreneurs]. In this space specifically, they can be themselves, fully embody being Black, and let the community

shop where they feel represented and where they feel seen."

As the team focuses on growth, learning, and accessibility, Karabani intends to lean more on community partners for marketing in the upcoming years to drive higher attendance.

She also noted that while no vendor registration cost creates ease of access, it sometimes erodes vendor commitment. Karbani's solution-based proposal is a workshop on customer service ahead of next year's event to reduce the instances of no-shows.

The positive feedback from vendors and attendees indicates that Afrifest has a bright outlook. With vendors as young as 15 years old, it is a testament to the impact that this event can have on the next generation and the future of Black business ownership.

issue vi . 9

Bringing Healing to Our Relationship with Money Ellie Diop Turns A Stimulus Check into A Thriving Business

By Nathalie Morgan

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llie Diop’s journey from adversity to financial success is a testament to the power of determination and financial education. Her story illustrates how anyone can improve their financial situation, build wealth, and achieve their goals by following the principles of authenticity, transparency, and effective money management.

10 . issue vi

Diop’s insights will guide your financial journey toward stability and success through entrepreneurship or passive income. Not everyone needs to be an entrepreneur, shares Diop. “You don’t need a business and a team of fifteen people but everyone should know how to make extra money.” In today’s world, financial goals and challenges are integral to modern

life. We grapple with the complexities of the global economy to ensure our financial security.

People like Ellie Diop, financial mentors and entrepreneurs, combine the acumen of a COO with a compassionate and humble approach when delivering financial guidance.

Her entrepreneurial journey began during a challenging period in her life. She had recently lost her six-figure career, moved in with her mother, and relied on stimulus checks and odd-jobs like DoorDash to make ends meet.

Despite these hurdles, she remained determined and committed to her vision of connecting with people, primarily women, to teach them about effective money management. Diop’s initial goal was to earn $10,000 per month, but when she received her first $500 in a single day, she realized that earning $500 daily would move to surpass her initial target by $5,000. This thrilling yet unsettling realization underscored the need for perseverance.

Gradually, Diop identified gaps and recurring trends within her community, particularly among women of color. She noticed a tendency to project a lavish lifestyle and an emphasis on having “high spending power” to acquire designer items. This, in her view, is placing women in a metaphorical financial “chokehold.”

Diop emphasizes, “Yes, you can certainly own those designer purses or shoes, but it’s essential to formulate a plan, and establish a passive income stream. For instance, consider investing in the stocks of the very companies whose luxury items you buy, ensuring you don’t put yourself into a financial deficit.”

She developed educational frameworks

that highlighted the significance of having a healthy relationship with money, even when you don’t have enough of it. She suggested taking the following steps: 1. Closely examine where your money is going by getting familiar with your bank account..

How much are you spending at places like Starbucks or on groceries and dining out? This removes the mystery from your spending.

2. What expenses can you reduce while still enjoying life? Bills are typically stable but cutting some costs in half or more is often possible.

3. Consider creating additional income streams, such as becoming a delivery driver for services like DoorDash or selling items online.

4. Consider the practical skills you’ve been paid for in the past and what advice people frequently seek from you. This signals potential areas where you can create a product, service, or business.

In changing habits with your money, or growing your business, or developing a new income stream, Diop mentions that one of the biggest challenges is maintaining consistency.

As the first in her family to step into business ownership, she notes, “I had never seen it done and had no reason to believe this would work.”

Yet, her story stands as one of inspiration and her services are of value, particularly to our community.

Stay connected with Ellie Diop and access valuable financial insights by following her on Instagram at @Ellietalksmoney. issue vi . 11

BLACK HISTORY MONTH Proud to celebrate the achievements and excellence of Black communities across Alberta!

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Impact Stories

issue vi . 15

F

or visible minorities in Canada, the scales have been imbalanced for generations. Early barriers to education, financial resources and opportunities for ownership have contributed to wealth gaps. Factor in a sizable immigrant population working to establish a foundation, absent legacy funding, and the financial chasm becomes wider.

Yet, even in the face of systemic disparities and biases, Black entrepreneurs have maneuvered and created spaces to grow and expand within this economy. The obstacles have not thwarted their drive to build financial autonomy that feeds generational wealth while growing the Canadian economy.

It may be impossible to fully quantify the devastating aftermath of COVID-19 - the total number of employees laid off, the mom-and-pop shops or restaurants that closed doors or the supply chains that were permanently broken.

What was undeniable, however, was the disproportionate impact on Black-owned establishments.

The Federal Government could not continue to ignore the issue. In late 2020, Prime Minister Trudeau announced the National Ecosystem Fund that dedicated $100 Million to support Black-owned businesses nationwide.

This money was placed in the hands of trusted

16 . issue vi

Black-led fiduciary organizations - those with a pulse on the Black community and an intimate understanding of the needs of Black business owners. Mentorship opportunities were identified, and education was provided around accessing capital, financial literacy, and access to several business services.

There were six partners identified in Alberta: • African Canadian Engagement Council (Africa Centre) • BIPOC Foundation • Black Business Ventures Association • Black Canadian in Action • Canadian Imperial Advantage • Council for Advancement of African Canadians in Alberta In this issue of Black Entrepreneurs Journal, we share the impact of the work led by these partners, and celebrate the advances made in the Black business community.

Black Canadian Women in Action B

lack Canadian Women in Action (BCW) has grown exponentially over the last four years. This bilingual organization recognizes that as the women thrive, the capacity of the community as a whole is uplifted. They work to strengthen support networks for Black Canadian women, girls, and families to bridge socio-economic gaps and inspire Black women to take leadership positions in society. BCW is also one of the few organizations that has invested in research that provides quantitative data around the experiences of Black women and girls in Western Canada.

The $3 Million in Black Ecosystem Funding has created four new programs focused on personal and entrepreneurship development through advocacy, education, leadership, networking, skills building, and economic empowerment. To date, they have registered over 530 program participants, 40% of whomf have accessed support services to boost operations. Another 44 entrepreneurs have launched their businesses or initiatives with the support of the program, and 15 others have expanded their reach by applying their learnings through the programs.

Both their Business Plan Writing and Marketing programs are facilitated in cohorts.

The former, supports those who have never developed a business plan and those with existing plans that require updating. The latter centers on clients who need to develop strategies to maintain and increase visibility in a competitive market, and to capture a larger market share.

Addressing the unprecedented injection of resources into the Black business ecosystem, the BCW communications team notes, “The funding has helped members of our business community to gain access to useful knowledge and resources that have helped them to start, grow and maintain their businesses. This has helped to transform the social fabric of our community as the success of these businesses have contributed to better standard of living and employment. This funding has also contributed to the empowerment of entrepreneurs and fosters innovation and creativity through numerous business ideas. This enriches product offering and economic well-being for the local economy and global economy.”

African Canadian Civic Engagement Council (ACCEC) A

frican Canadian Civil Engagement Council (ACCEC) has taken a holistic approach to addressing the needs of the Black community. Their scope consists of youth development, civic engagement, gendercentered support, justice, and communitybased research.

Their varied programs cover everything from mental health and the preservation of traditional cultural practices through Elder engagement to the prevention of gender-based violence and an analysis of the inequities in the justice system.

The $2.3 Million through the Black Ecosystem Fund, opened the opportunity for a new dynamic program. The ANZA Black Entrepreneur Ecosystem program is designed to

18 . issue vi

help youths generate and develop business ideas and convert these ideas into a business plan.

The program not only provides mentorship but also helps participants seek out and apply for loans to kick off their businesses.

The ecosystem admits 15 youths every six months and provides them with training and access to essential support to be successful entrepreneurs. These supports include specialized and universal interventions, quality business and entrepreneurship skills training, business development training, equitable access to capital, experiential learning opportunities, mentorship, and bridging their access to new markets.

Some of ANZA’s program highlights include:

• $800 Monthly incentive • Access to a laptop for the duration of a program on a loan system.

• Writing materials • Guide to accessing a business loan at the end of the program • Quality Business Plan ACCEC echoes the sentiments of many other support agencies, noting the struggle to find mentors for Black entrepreneurs and the obstacles faced with traditional lenders. Their program participants have also specifically noted the lack of safe innovative spaces that foster Black youth creativity and success. Kelvin Ozorah, Program Facilitator describes further, “ANZA Entrepreneurship program takes a holistic approach to supporting Black youth entrepreneurs by investing in community-driven solutions and empowering these young people to create their own economic opportunities. Our program has been able to provide the muchneeded hands-on training and mentorship that Black youths need to succeed in the highly competitive business world. We are now working to develop a Timbuktu Business lab to enhance business start-ups with ongoing support.”

issue vi . 19

Africa Centre A

frica Centre has been a household name in the Edmonton Black community for many years and their impact and investment continues to expand. The organization has put the $3 Million in Black Ecosystem Funding to work, reaching over 500 business-minded people in Western Canada To better inform programming, Africa Centre funded a novel research to gather quantitative and qualitative data to identify and assess the gaps in service for Black entrepreneurs.

The report, ‘The State of Black Entrepreneurs in Alberta’ was released in January 2023. The information will not only continue to shape the services provided by the organization but will also be a tool in advocating for greater support for the Black entrepreneurial community.

The Ideation to Creation Entrepreneurship

20 . issue vi

program, facilitated through Norquest College, is one of Africa Centre’s Entrprenership Empowerment Programs. The cohort program allows participants to gain knowledge and the right skills to grow and sustain a business, and is delivered annually across Edmonton and Calgary. On the other hand, the Entrepreneurship and Support and Advisory Services (ESAS) covers business planning, accounting, taxation, market research, and legal services through dedicated consultants on an ongoing basis. There have been over 300 business owners who have accessed this service.

The team also provides one-on-one, and group personalized coaching services on business ideas from seed, start-up, growth, scale-up, and business sustenance stages.

Building capacity within the community

requires more than classes and networking.

Connecting and sponsoring Black driven community and entrepreneurship events is also a key aspect to creating a lasting impact.

Dewanye Taylor, founder of the Cocktails & Jerk festival tapped into this financial resource for the third installment of the festival. This annual Caribbean themed food and drink festival showcases Jamaica’s most popular street food style “jerk” paired with island inspired cocktails. The goal is to introduce Western Canadians to authentic “Jerk Cultural Cuisine” in a family friendly environment, filled with live entertainment and a variety of original cocktails. Music, Food and Drink are three staples of Caribbean culture, and this festival seeks to bring a taste of that experience to Edmonton.

The engagement with Africa Centre allowed for a much larger vendor presence.

Outside of a stronger festival showing, smaller businesses are provided a platform to market their products and services - another win in building the economic capacity of our community. Sharing his experience, Taylor noted, “ Africa Centre had a very professional approach in the sense that it's not just words.

There are contracts and the procedures are straightforward.”

Whether it’s a festival or growing a business, the need to develop marketing strategies to target the right audience is a critical part of the process. “Find good allies,” says Taylor, and the Africa Centre with the injection of Black Ecosystem Funds has certainly stepped up to the call.

issue vi . 21

BIPOC Foundation B

ased in Lethbridge, Alberta, BIPOC Foundation has gained traction over the last three years building entrepreneurial capacity for people of color. Their mission is ‘To strengthen a network of underestimated and underserved entrepreneurs and founders through capacity building and access to financial and non-financial resources that will encourage positive economic participation.’

The entrepreneurship programs developed with the $2.6 Million in federal funding have had engagement from over 1090 participants.

The organization offers ‘L.I.F.T. Business Planning’ that guides participants in the art of writing effective business plans that may lead to positive outcomes with lenders. ‘The Table’ takes a collaborative approach using roundtable sessions that facilitate knowledge sharing, networking and community building.

Their flagship program, however, is the ‘Black Founders Hub’, a 10-week accelerator for early-stage Black-led startups in Western Canada (Alberta, British Columbia, Manitoba, and Saskatchewan). It provides end-to-end foundational training to launch ventures in any sector, including idea validation, funding approaches, and customer discovery. Successful graduates will gain access to funders, partners, and resources throughout established networks.

Focusing on education and training, business planning and support services, and mentorship, BIPOC foundation, reports the

22 . issue vi

upscaling of 86 Black-owned businesses and the creation of 25 new ventures. The organization also boasts of an additional 170 establishments that have accessed services for ongoing maintenance. This comes in the form of expert advice around taxes, marketing, or business operations.

Clement Esene, Executive Director shares, “We are excited about the level of capacity, reach and impact that the funding has afforded our organization. We are poised to continue to work collaboratively with other ecosystem partners to create significant economic empowerment, financial inclusion and representation for underserved communities.”

IMPACT - Dami - IDOWU - TEMPTATIONS RESTAURANT & BAR Esene’s dedication to outreach and expanding BIPOC Foundation is reflected in the impact story of Dami Idowu. After a one-on-one conversation with the Executive Director, at a workplace event, Idowu learned of the BIPOC Foundation. Then came another conversation with a business owner, Idowu learned more about the services offered. He was told about her positive experience learning business plan writing, and guidance provided to expand her business, and connections made with potential lenders. This additional testimonial was enough to sway Idowu to get registered with the BIPOC Foundation programming.

The encouragement, learning, strategies, and support provided through the program moved Idowu’s timeline up by almost two years. While he had the idea for his business, he did not intend to take action right away.

Temptations Restaurant exists largely due to the investment of the BIPOC Foundation team the only African-inspired cuisine in Lethbridge, Alberta. “They are really incredible, the support, the opportunities, the connections they made. What they advertised is what you get. Once the business plan writing was done, they connected me with funding - it’s just been a great experience.” shares Idowu.

The future of the organization is bright, according to Idowu. He hopes that in the future

there will be more visibility on the work and services of the organization, and that they can establish a direct path to funding (an alternative to traditional lenders). He also wishes for greater community support for Black-owned establishments, particularly when they are delivering products and services of excellence.

Engaging with the BIPOC Foundation has taught Idowu that he does not need to fight alone - there is support, and like-minded business people with valuable information to share. Now, Idowu not only keeps better business records but also makes a practice of documenting any new business ideas - confident that he will have the necessary support when he chooses to expand.

issue vi . 23

Canadian Imperial Advantage (CIA) C

anadian Imperial Advantage (CIA) is a non-profit organization that aims to provide business support services and financial access to Alberta’s Black, Indigenous, and People of Color (BIPOC) communities, through capacity building workshops and networking events. As one of the six organizations authorized by the Canadian government to promote the growth of black-owned businesses in western Canada, CIA has played a crucial role in providing beneficial financial and advisory assistance to more than 250 entrepreneurs.

24 . issue vi

CIA offers an array of programs and services, including the Newcomer Center (CIANC), which extends support to newcomers through services like referrals and information gathering, employment and career assistance, coaching and mentorship, as well as business support.

Another service provided by CIA is the Entrepreneur Center (CIAEC), which serves as a comprehensive hub for business incubation, growth, and innovation. Within the center is the Black Business Advancement Project (BBAP),

designed to create a conducive environment for Black entrepreneurs and business proprietors to secure capital, ensuring the sustainability of their operations to meet customer demands. The project offers Black entrepreneurs mentorship, networking opportunities, financial planning aid, and business training.

BBAP encompasses various initiatives such as the CEO Roundtable, HER-conomy Initiative, and Youth Entrepreneurship and Mentorship Program (YEMP).

At the CEO Roundtable, like-minded business experts meet confidentially every quarter to discuss and exchange the rewards and difficulties of leadership. This program addresses a range of challenges affecting businesses and provides a network of support for business owners and leaders.

The HER-conomy Initiative is a 6-week program that aims to create an inclusive world for women in Alberta and Western Canada by offering training in leadership support and social empowerment.

The Youth Entrepreneurship and Mentorship Program (YEMP) is a targeted six-week initiative designed for individuals aged 15 to 35 who aspire to start a business or gain a foundational understanding of entrepreneurship.

Upon completion, participants acquire essential knowledge and skills to embark on a successful entrepreneurial journey.

Furthermore, CIA provides consulting services for entrepreneurs in Western Canada. Mentees are also offered the “Ask an Accountant” service, where they get to consult with an accountant about bookkeeping services.

CIA has also implemented a Seniors Empowerment initiative that strives to promote inclusion, combat ageism, and improve elders’ access to government services and benefits.

issue vi . 25

Black Business Ventures Association (BBVA) T

he Black Business Ventures Association (BBVA) is a nonprofit organization committed to assisting Black entrepreneurs in acquiring knowledge and resources to establish their tech startups. The organization’s objective is to bridge the divide between the Canadian technology ecosystem and Black founders through the implementation of programs that establish a benchmark in tech, business, and entrepreneurial development.

Since its inception, BBVA has launched several key initiatives and programs, that feature: • Representation from diverse backgrounds, such as Black Canadian, African, and Caribbean individuals • Founders and entrepreneurs based in the Prairies (Alberta, Saskatchewan, and Manitoba) • Online and virtual courses with adaptable schedules.

26 . issue vi

• A team of industry experts serving as coaches • Equity free / no cost requirements • A readily accessible community comprising like-minded Black founders and entrepreneurs.

One of the programs initiated by BBVA includes the Black Seed Accelerator, a no-cost 12-week virtual accelerated program designed for promising Pre-seed to Seed funding for Black-led tech startups based in the Canadian Prairies and British Columbia. Selected founders are paired with and receive guidance from BBVA coaches throughout the program, which runs twice a year – the first cohort from March to May and the second from September to November.

Another initiative offered by BBVA is the Mwanzo Program, a four-week, hybrid and virtual program designed for Black Founders looking to bring their business ideas to life. The program operates year-round with ongoing enrollment, and serves as an engaging introduction to

entrepreneurship. The Mwanzo program is offered at no charge to participants. It integrates live and on-demand workshops along with live one-on-one coaching sessions throughout the program.

In August 2022, BBVA introduced the RISE Program as part of its commitment to connect Mwanza with the Black Seed Accelerator initiative. This program aims to equip founders with the necessary skills to identify their customers, validate their business models, and expand their founder teams. Acquiring these skills is crucial for gaining acceptance and achieving success in BBVA’s Accelerator Program.

The BBVA organizes an annual launch party aimed at bringing together tech entrepreneurs.

The occasion showcases pitches from Black founders presenting their startups and provides a networking platform for interaction among seasoned Black entrepreneurs.

Illustrations by Kyle Smith issue vi . 27

Catalyzed My Success A Personal Journey via Edmonton Unlimited

By Kelise Williams Photo by Ampersand Grey 28 . issue vi

E

dmonton Unlimited isn't just an organization; it's the launchpad for Edmonton's most exciting tech adventures, including my own journey with UpRow. I'm Kelise Williams, founder of UpRow, and my entrepreneurial path—marked distinctly by my experiences as a newcomer and a black female in the tech industry—has been both challenging and rewarding. A pivotal part of this adventure has been my involvement with Edmonton Unlimited, a key player in the city’s vibrant innovation ecosystem dedicated to supporting local entrepreneurs in the tech space such as myself.

Edmonton Unlimited, previously known as Innovate Edmonton, part of the Alberta Innovates network, fosters innovation through resources, networks, and funding aimed at empowering and developing local businesses primarily in tech. Their commitment to turning Edmonton into a global powerhouse for startups drew me to their doorstep. It all began with a simple, yet impactful coffee event organized, which jump started a transformative path in my professional outlook.

Participating in programs like the Alberta Catalyzer pre-accelerator and the Alberta Accelerator by 500, both initiatives supported

by Alberta Innovates, was crucial. These programs didn’t just help expand UpRow—they profoundly shaped my growth as a leader and an innovator. They offered not just mentorship but practical tools and insights that directly influenced UpRow’s strategy and operations,

enabling us to launch a more robust version of our app in 2024.

The launch of UpRow 2.0 was a landmark event for us, introducing vital features like banking access and direct utility connections to ease the settlement process for newcomers—a mission deeply connected to my own experiences. This version of our app represents our commitment to smoothing the transition for immigrants, making it easier for them to start their new lives in Canada.

Would I recommend Edmonton Unlimited to others? Absolutely, yes! Their genuine support and the resources they provide have been invaluable. They’re truly in your corner, helping navigate the often-tumultuous waters of entrepreneurship and innovation.

The community and mentorship I’ve found within their community has been about mutual growth and shared success. It's a supportive network that benefits not just individual entrepreneurs like me, but every potential founder striving to find their footing.

If you're contemplating a venture into the startup world, let my experience with Edmonton Unlimited encourage you to take the leap.

It might be the start of your own incredible journey. Visit us at uprow.ca to see how the insights gained from Edmonton Unlimited have propelled our efforts and envision how it might aid yours too.

For more information about the resources and support Edmonton Unlimited offers, visit www.edmontonunlimited.com

issue vi . 29

30 . issue vi

td bank group

Driving Economic Equality in Black Communities

I

t takes a collaborative effort to build

We spoke to TD representative Gelila

communities that value diversity, and

Mast-regional manager, Black Community

celebrate the richness of inclusivity. Creating

Business

equal opportunities for financial stability

experience with the clients and the program

that transcend racial biases is essential

so far. First, she acknowledged the financial

to society’s progress. Today, TD is taking

obstacles

an active lead through its Black Customer

stating that “76% of Black entrepreneurs

Experience Strategy aimed at fortifying

face racism and challenges accessing

financial services for Black communities.

capital for their business”. This strategy is

The focus is on helping individuals build

defined by the belief that we must take the

generational wealth through diverse financial

initiative to better our financial services by

strategies that align with their unique goals

recognizing gaps in service and addressing

and lifestyles.

them ourselves through proactive outreach

Development-

that

Black

about

businesses

her

face,

TD’s Black Customer Strategy program

to Black communities. We are committed

consists of a dedicated team of regional

to helping remove barriers for those who

managers

have traditionally faced obstacles regarding

dedicated

to

cultivating

relationships with Black businesses and

wealth

community leaders. This includes the active

trusted advice.

involvement of

TD executives, managers,

and

advisors

financial

loan

access

and

Gelila’s familiarity with client culture

Canada,

is a valuable resource. In her experience,

delivering elevated financial advice and

she notices the importance of dedicated

tailored

These

support, resources and account managers

efforts aim to spur economic growth within

that have a solid grasp of the unique

underrepresented communities, promoting

challenges and needs of Black customers.

inclusivity and prosperity.

“Customers will attest online or will come

customer

across

management,

experiences.

issue vi . 31

“... 76% of Black entrepreneurs face racism and challenges accessing capital for their business ...” directly to [her] to share how the program is

their families are equally

impacting them positively”. Gelila also acts

space to grow. However, systemic racism

as a liaison between TD, clients

and the

and biases may pose a hindrance to the

Black community organizations dedicated

establishment of innovative and diverse

to providing financial literacy and business

businesses; restaurants, IT services, beauty

support. For example, if a business needs a

and hospitality, education, agriculture and

business plan for their application, they would

so on.

be referred to community organizations like

TD’s

Black

deserving of a

Customer

Experience

Africa Center or Black Canadian Women in

Strategy is a unique and effective solution

Action. Each hub provides the necessary

to this problem. It addresses systemic

business education and support to bridge

challenges hindering community awareness

gaps and promote sustainability for Black

of financial success pathways and access

entrepreneurs.

to necessary resources. With this program

Black communities are full of talented

TD aims to foster open conversations,

professionals, artists and individuals with

bridging gaps, providing vital insights, and

great ideas. A healthy immigrant population

empowering Black communities to surmount

with varying skills, academia and fresh

financial obstacles.

business viewpoints and approaches, are

Together, we can create a world where

eager to contribute to the Canadian economy

Black people create, grow and thrive through

through entrepreneurship. Their dreams

bringing their dreams to life.

to establish financial roots, and provide for 32 . issue vi

ENTREPRENEURIAL

SPOTLIGHT

Bukky Wonda

By Kezia Hinds

I

n a world where technology has become an essential part of our daily lives, one entrepreneur uses innovation to add ease and comfort to an often complex and intimidating process for immigrants.

An immigrant herself, Bukky Wonda was

born and raised in Lagos, Nigeria, a city known for its vibrant culture and entrepreneurial spirit.

Now, the founder behind Shirah, an innovative tech application that is upgrading the immigrant experience, Wonda is fast becoming a household name for many. “I just started meeting a lot issue vi . 33

of people in tech, and we talked about how tech can be used to simplify what I was already doing.”

However, the ‘multi-hyphenate’ serial entrepreneur did not start her career in tech.

Her early university studies span a career completely different but valuable to her overall journey. Wonda has an accounting degree from Brown University in Nigeria and a master’s in finance from Mary’s University in Canada.

Shirah, a name adopted from Wonda’s sister’s name, ‘Bashirah’, was birthed in 2020 as an immigration consultancy after a transition out of a career working as the point of service with another immigration consultancy, also a vocation she never would have thought she’d have. Inspired by her own experiences as well as those she observed around her, she set out to create a platform that would provide essential resources and support for immigrants.

“Being in the field working as a consultant definitely shaped it because I am working in a field where I am solving a problem based on feedback.” She added, “For me, it’s building on something I wish I had when I started on my own immigration journey.”

Shirah has now evolved to keep up to date with current trends while also meeting the market’s needs. It offers a range of tools and information to assist immigrants in understanding and fulfilling their immigration requirements. Shirah provides up-to-date information on the Canadian immigration news and policy, and guidance on visa applications.

It also facilitates connections with immigration lawyers or consultants, ensuring users have 34 . issue vi

access to professional advice and help when needed. Shirah, the tech portion, was launched in January 2023 and has helped over 2500 immigrants to date. And like the overall journey of life, Shirah is a work in progress.

“If you aren’t embarrassed about your first product, then you’re not really doing it right. I just had to go through the learning curve.”

Wonda’s dedication to the immigration process has not gone unnoticed. She’s gained widespread praise and recognition and has received awards and nominations. From being featured in prestigious tech publications to being invited as a keynote speaker, Wonda’s work continues to gain global attention.

As Bukky Wonda looks to the future, she envisions expanding Shirah’s reach, making the app available to a broader audience of immigrants, and an upcoming AI launch. She remains committed to continuously improving and evolving the app’s features, ensuring that it remains at the forefront of technological innovation.

As Shirah continues to flourish, the impact of Bukky Wonda’s work, combined with the support of her team, will undoubtedly leave an indelible mark on the lives of immigrants worldwide.

Wonda is a true champion for those seeking a haven in a new country. “You, as the founder, as the visionary, you need to be able to sell your vision to other people... it’s finding the right people who care about you and what you do.”

ENTREPRENEURIAL

SPOTLIGHT

Anab Ahmed

By Kezia Hinds

A

nab Ahmed is a Somali entrepreneur who is making a significant impact in Edmonton by catering to the dietary needs of the Black community through her business, Capital Groceries & Halal Meat. As the first Black-owned halal grocery store in the city, Ahmed and her family have created a space that not only provides essential products but also fosters a sense of community and cultural representation.

Ahmed’s entrepreneurial spirit can be traced back to her early years in Somalia. At the age of seven, she started selling goods alongside

her single mother. Later, due to political instability and a dangerous civil war, Ahmed and her family found themselves in a refugee camp in Kenya for eight years. In 1999, they were granted refuge in Canada, and Edmonton became their new home.

“When we moved here, we couldn’t find a place where we can buy the types of foods we were accustomed to back home.

The closest thing we could find is foods in the Arab stores. It was necessary to open our own store for our special diet.” issue vi . 35 Photo by Martin Kwame

In 2006, she graduated from Norquest College with an accounting degree. Armed with her education and recognizing the growing demand for halal products, she saw an opportunity to fill a void in the market and open her first store in 2006 selling halal meat.

“We have to get meat that is slaughtered in a specific way. We sell beef and goat from Australia. We also sell camels, fish, chicken and all kinds of spices.”

Capital Groceries is more than just a halal meat store. It offers a diverse range of fresh produce, spices, pantry essentials, and even skin and hair products. Ahmed ensures that all the products are sourced from trusted suppliers who adhere to strict standards, guaranteeing quality and authenticity for her customers.

Driven by the need to provide a location for the African diet in the community, Ahmed opened her second store in 2015, expanding the reach of Capital Groceries’s offerings in Edmonton’s northside. This expansion allowed Capital Groceries to reach a wider audience and cater to the specific needs of the community.

“When we came to Edmonton, we had nothing. We could barely afford the essentials. Now we have two businesses and a third opening up as soon as we can get the funding.”

Today, Capital Groceries supplies wholesale stocks to various locations in Alberta and Winnipeg, sourcing products from Dubai, Somalia, and other African countries. This ensures a diverse range of goods that reflect the cultural preferences and tastes of the community they serve.

36 . issue vi

Like many businesses, Capital Halal also faced significant challenges during the Covid-19 pandemic. The main store was also plagued with break-ins and burglaries. But Ahmed’s perseverance and determination allowed the store to adapt and continue operating. Ahmed’s educational background in accounting has also played a crucial role in the success of Capital Groceries. Her financial wisdom enables her to effectively manage the financial aspects of the business, ensuring its continued growth and sustainability.

Ahmed’s accomplishments go beyond her business achievements. She is a role model for aspiring entrepreneurs, particularly those from underrepresented communities. She started the Alberta Black Women in Business Association last year, an organisation aimed at offering support and breaking barriers in the business world.

“Some people look at us like we’re in the wrong place. They think I am an employee and don’t believe I own this store. They sometimes even ask if I know how to speak english.”

From humble beginnings, Ahmed’s journey is an inspiration for aspiring business owners. Despite facing challenges, her resilience and commitment to providing quality products have allowed Capital Groceries to thrive and become a vital part of Edmonton’s diverse food landscape. She emphasizes the importance of patience for future business owners, reminding them that success often requires perseverance in the face of adversity.

ENTREPRENEURIAL

SPOTLIGHT

UJU MAUREEN IKEM

By Tammika de Gannes

I

n the vibrant landscape of technology, the story of Brentech Coding and Robotics Online Academy is a testament to the power of innovation, determination, and the unwavering belief in the potential of the black community to be leaders in the tech sector. Founded by visionary Uju Maureen Ikem, whose inspiration came from her own son, Brendon, Brentech is not just an academy; it’s a beacon

of empowerment for aspiring tech enthusiasts worldwide. This innovative academy is shaping the educational landscape by offering engaging courses in coding and robotics, preparing children for the challenges and opportunities of this Global Digital Village we live in.

The Inspiration behind Brentech Ikem’s son, Brendon demonstrated an issue vi . 37

innate talent for coding and built his first website at the tender age of 5 years old. At the age of 7, Brendon not only participated but emerged victorious in the National Robotic Olympiad.

His exceptional skills and innovation caught the attention of the tech community globally and he was selected to represent Nigeria at the International Robotic Olympiad in Hungary, facing off against participants from 70 countries worldwide. This journey of providing support and the tools towards her son’s early success in tech, served as the catalyst for the founding of Brentech Coding and Robotics Online Academy. The academy, named in honor of Brendon, represents the boundless potential within the black community in the tech sector on a global scale.

Empowering Through Education: Brentech Coding and Robotics Online Academy is not just an educational platform; it is a movement that seeks to empower individuals with the knowledge and skills needed to excel in the competitive world of technology. According to Brentech’s founder, Uju Maureen Ikem, the academy’s vision is to train one million children of African decent in Coding and Robotics.

The academy is committed to breaking down barriers and creating opportunities for the next black generation to enter the tech sector and make a lasting impact. “We want to make them see they can push themselves beyond the limits to create and innovate solutions that the world needs,” Ikem shared.

Tailored Learning: One of the key strengths of Brentech is its commitment to tailored learning.

38 . issue vi

Understanding the diverse needs and learning capacities of children and adults, Brentech’s individually assesses each student upon entry and crafts their very own coding path. The academy offers courses for various age groups, ensuring that the content is not too complex for younger children and remains challenging enough for older ones. This tailored approach ensures that each child progresses at a pace suitable for their individual abilities, fostering a positive learning environment.

Bridging Gaps through Online Education: Brentech Coding and Robotics Online Academy is breaking barriers in tech education by offering its courses online, reaching students from every corner of the globe. The academy’s commitment to accessibility ensures that aspiring black entrepreneurs, regardless of their location, can access high-quality education and realize their potential in the tech industry. By providing world-class education at the click of your fingertip, the academy is not only shaping individual futures but also contributing to a more diverse and inclusive tech ecosystem.

In conclusion, Brentech Coding and Robotics Online Academy is more than an educational institution; is a mission to empower black children in the tech industry. As Brentech continues to teach, mentor, and bridge gaps through online education, it is not just shaping the future of tech; it is breaking boundaries, fostering innovation, and building a global community of empowered individuals ready to make their mark in the world of technology.

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