ADVANTA SEEDS INTERNATIONAL
FROM LAB TO FIELD Regional Head of Africa and the Middle East, Ndavi Muia, tells us about Advanta Seeds, the company using science to revolutionise agriculture
Writer: Marcus Kääpä | Project Manager: Kyle Livingstone
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ith the agriculture sector standing as the backbone of Africa’s economy, there is no question of how important development is within the sphere. The agricultural industry supports not only countries within the continent but also the entire globe, supplying food and produce internationally, and being a key producer of goods such as tea, coffee 198 | Africa Outlook issue 94
and cocoa, on top of a wide variety of crops and grains. Behind this continental-scale agricultural output is the science, smart technologies and advanced techniques that are maximising the way individual farmers and related businesses operate within Africa. One company providing such innovative means of agricultural advancement is Advanta Seeds International.
“We are a progressive agrotech company that is adapting to both rapidly increasing food insecurity and climate change by providing farmers with innovative and new agricultural technologies,” begins Ndavi Muia, Regional Head of Africa and the Middle East at Advanta Seeds International. “Advanta Seeds is a part of UPL, the total crop solutions company which is
