24 minute read
Cervejas De Moçambique
UNITING PEOPLE FOR A BETTER WORLD
We are a company with the goal of ‘bringing people together for a better world’. Our history spans more than 20 years of achievements and struggles for a better Mozambique. We are building a profitable and lasting company, operating with excellence and efficiency in everything we do, always with our customers and consumers in mind.”
For Sandro Assis, Country Director of Cervejas De Moçambique (CDM), the history of the company is as important as its mission today.
“The CDM name has always been among the biggest in our country,” he tells us proudly. “We work daily to maintain this position of relevance in the Mozambican business ecosystem, not only from a quantitative point of view, but also from a qualitative point of view, as an increasingly relevant actor in terms of social responsibility.”
People are at the heart of Cervejas De Moçambique. We speak to Country Director, Sandro Assis, about the beverage industry and the company’s efforts towards working with the community for the future
Writer: Marcus Kääpä | Project Manager: Kyle Livingstone
SIMPLY DIFFERENT
For nearly a quarter of a century Cape Umbrellas have supplied the leading brands across the globe with a unique, durable, and innovative shade solution. Accumulating a vast knowledge base and experience in the design and layout of branded products, Cape Umbrellas is a distinguished leader in the industry and continually pushes the boundaries to support the industry.
CDM – THE PRODUCT RANGE AT A GLANCE
ICONIC BRANDS:
• 2M • Laurentina • Manica • Impala
REGIONAL BRANDS:
• Castle Lite • Flying Fish • Black Label
GLOBAL BRANDS:
• Corona • Stella Artois • Budweiser
CDM is part of the wider AB InBev multinational drink and brewing company, and owns four breweries located in Maputo City, Marracuene, Beira and Nampula, employing over 1,200 employees. The company sports a broad portfolio, comprising iconic, regional and global brands available to over 50,000 customers across the country.
INDUSTRY INITIATIVES
“The industry in Mozambique is in a very exciting moment,” Assis says. “The market is reopening after the COVID-19 restrictions, a lot of investment in the oil and gas industry is creating opportunities and expanding consumption in various regions of the country, and entrepreneurship is increasing with the rise of different small businesses helping the flow of the economy.
“When looking at other AB InBev countries in Africa and even the world, Mozambique stands out as one with great opportunities to grow at all levels. Since CDM has been part of this country for so many years, we will make sure that we keep supporting the economic and social growth of Mozambique.”
According to Assis, through partnerships between the government and private sector there are efforts to implement initiatives that are designed to grow Mozambique’s economy aggressively over the next few years. This is good news for any procurement professional, especially in a country where a lot of materials are imported from neighbouring countries and overseas.
Cape Umbrellas was established in 1999 in Cape Town, South Africa with the primary purpose of providing shade to the world. Combined with the idea to design an umbrella that will make our customers’ lives easier and allow them to enjoy the pleasantries of being outdoors, we developed a easy-to-use mechanism called the A.L.S (automatic lifting system). We manufacture and supply premium patio umbrellas to the corporate, hospitality, restaurants, retail and end-users markets both locally and internationally. Focusing on quality, we have made a durable product using only the highest quality materials.
Cape umbrellas are not only uniquely different because of our easilift system but all our umbrella canvas tops are made with double joined seams, heavy-duty binding and reinforced corners which aid the durability and strength of the umbrella, allowing the umbrella to withstand the harsh elements of the outdoors. As a leader in the umbrella industry, we focus on brand identity, with our inhouse design team we can help your business design any pattern you feel showcases your brand. An umbrella gives your brand that unique identity to separate you from the rest and boost your brand’s image as well as brand awareness. Cape Umbrellas has focused on providing the highest quality print with multiple high-end Digital UV LED printers which allows us to match any pantone and print any image, finding the best fit.
With our digital UV Led printers there are no limitations. The full colour, photo quality printing and an exceptional colour fastness this really is the best way to represent your premium brand and this is where we have come in to support CDM.
We strive to be simply different with shade being our main mission. We are here to make the most distinctive umbrellas.
www.capeumbrellas.com
MAINTAINING THE ADVANTAGE
An aggressively growing economy provides opportunities in terms of local sourcing, and as one of the major importers in Mozambique, this offers CDM a great opportunity to contribute to the growth of the economy through local sourcing initiatives.
“With growth also comes the need for innovation to maintain the momentum and sustain the competitive advantage we have in the market,” Assis continues. “Innovation in this context entails launching new product lines that can assist us with market penetration and catering to the needs to our consumers.
“Procurement plays a key role in innovation. By sourcing quality raw and packaging materials at a competitive price, the business can sustain the growth momentum it has built over time. Some of the innovations may require materials that have never been used before locally, and this becomes a challenge for procurement to source efficiently, but also presents an opportunity for us as a team to guarantee material availability and contribute to the growth of the business.”
With regards to procurement, material availability has been a key focus in CDM’s many markets across Africa, and Mozambique is no exception. The COVID-19 pandemic has introduced many challenges when it comes to sourcing goods.
CDM – HISTORY AND MISSION
CDM began in 1995. It was in this year that the company was sold to the South African Breweries International group, which was one of the first foreign investments made in Mozambique following privatisations conducted by the government.
In 2009, CDM expanded its infrastructure to the North region, with the construction of the Nampula factory, and in October 2016 AB InBev merged with SABMiller Plc, thereby indirectly becoming the main shareholder of CDM.
CDM’s story continues today. The company works daily to maintain its position in Mozambique’s business ecosystem and continues to operate for the good of the people and community.
Fivestar Group is a Mozambican Company that provides different services in the market.
The Company started as a Brand Activations Agency but since 2016 has expanded to other areas of business. The Company is in the Mozambican market since 2006.
The Company has 4 Different business Divisions:
• Brand Activation • Events • Branding • Distribution
The Brand Activation and events Divisions are some of the largest in the country. Before the Covid 19 pandemic, Five Star was executing over 2500 Brand Activations per month. Five Star is the AB INbev Supplier in Mozambique executing all Brand Activations and events for all brands across the country. The Company started working with AB Inbev in 2014 executing activities for one of the smaller brands of their portfolio ( Chibuku). Since then the relationship with the group has grown and now Five star executes Activations to all the groups brands. The company runs an operation with over 2000 Employees across the Country. Appart from Ab INbev, Fives Star provides services to other global companies like Coca-Cola, Multichoice, Imana Foods, Biersdorf, Pernod Ricard, Clover and many more. As the Pandemic hit the world, the company had most of its operations shut down becase of the social distancing restrictions. As a way of fighting back, Five Star started a Social projects division ( Five Star Care) and developed a project Called Stop Covid 19. The Project consisted in allocating disinfection teams in the main bus stops, bus terminal and informal markets.
The project was well supported by the Ministry of Health and was funded by some of Fivestar clients in the beginning before it got the attention of some of the biggest NGO’s in the country. AB Inbev was one of the biggest supporters to the project. Five star is represented across the country in Mozambique with offices distributed in the South, centre and North region. In 2019 the company started a new expansion plan, setting up a new office in Namibia.
T +258 21 086 304 | E fivestar@fivestar.co.mz | www.fivestar.co.mz
We operate through consortia or representations, having in most of the products we provide, specific certifications for each product / service, in order to ensure safety and quality standards, which are in accordance with the needs of our customers.
- SANDRO ASSIS, COUNTRY DIRECTOR, CDM
“Global commodity prices have gone through the roof, and this has impacted the cost of our major raw materials such as barley, crowns, labels and many others,” Assis informs us. “Sea freight costs have also increased significantly, contributing to a further increase in the landed cost of the commodities we use for our finished products, which are very much loved by our consumers.
“High input costs make it difficult to continue providing products to the market at competitive prices, but a growing economy like the one we are operating in provides many businesses and start-ups with an opportunity to set up manufacturing plants locally. By providing the same materials we are currently importing, and through local sourcing, CDM can benefit from the convenience of having access to raw material as and when we need it, at a competitive price, while we contribute to sustaining the local economy through supporting local business.”
COMBATTING COVID-19
Over the course of the COVID19 pandemic, CDM has made a collective donation of $1 million towards the purchase of vaccines; an effort made in recognition of its corporate social responsibility towards protecting people and the communities in which the company operates. CDM strongly believes that preventing the spread of COVID19 is not only a government task, but also a mission of all players in society. The company’s aim was to ensure that the people who are vaccinated can help to protect even more people around them, particularly those at high risk. “Our donation helped to protect thousands of people in our country, thereby helping to ultimately prevent the spread of COVID-19 while simultaneously ensuring we reignite the economy,” Assis says. “CDM is focused on making a difference in people’s lives in Mozambique. We are a partner to building a better world for the people we serve.”
AFRICA OUTLOOK: CAN YOU TELL US HOW CDM IS
BRINGING GLOBAL BRANDS INTO MOZAMBIQUE AND GROWING THE BUSINESS PORTFOLIO?
Sandro Assis, Country Director: “The introduction of global brands in Mozambique has been carefully done by understanding consumers’ needs and looking at market trends. “The three brands that we introduced are all relevant for our current highend market. Corona, a lighter beer, perfect for drinking outdoors, served in an innovative and refreshing way with lime. Stella Artois, the most sophisticated beer, with years of experience that takes our meal occasions to another level. And lastly Budweiser, the biggest beer brand in the world that energises any occasion with its balanced flavour. “We have been focusing on gradually building these brands while always taking into consideration and respecting the culture of Mozambique so they can land in a more meaningful way in consumers’ lives. Although our priority will always be strengthening and expanding our unique national brands (2M, Impala, Laurentina, Manica) we also see an opportunity to bring the most valued brands in the world of beer to our consumers to enjoy.”
LOCALISED PRODUCE
Agriculture is one of the major industries that supports CDM across many markets in Africa. When considering what makes up the drinks represented by the different brands, agricultural products form a significant portion of the company’s input materials. The main agricultural products CDM uses include malted barley, maize, cassava and sugar.
“Without malt and adjuncts, we would not be able to produce the high-quality products we offer to our customers, therefore as a company we must prioritise agriculture,” Assis explains. “Due to the climatic conditions in the countries we operate within, we are unable to source barley locally, but maize and sugar are 100 percent locally sourced through several stakeholders we have partnered with in the industry.”
ECA
ECA commenced in 2011 with a business concept to create support for small holder farmers in Mozambique, on a commercially sustainable long-term basis with a food crop.
MISSION & VISION
Our Mission - local Agro-based industrial company that provides efficient farming practices to smallholder farmers in Mozambique. It provides affordable quality inputs to these farmers and buys back their produce at a guaranteed fair market price to process into high quality consumer products.
Our Vision - transforming local smallholder farmers into commercial businesses to become self-sustainable through the adoption of modern farming techniques and business practices. We aspire to be a leading food processor through investment in the most efficient machinery, equipment and technology.
OUR SERVICES Agronomic Training
Incorporating a full agronomy department, this team plays a critical role in the value chain, transforming smallholder farmers into bankable micro entrepreneurs through increased yields, due to a combination of modern agricultural technologies.
Financial Support
Providing inputs and a guaranteed market to over 16,000 local farmers.
Logistic Support
Providing logistical support to farmers for inputs to farms and produce to market.
OUR CLIENTS Breweries
A locally produced raw material from the farmers, processed into premium quality maize grits for brewing a locally produced beer.
Stock Feed
The by-product from the milling process is a high quality maize bran consumed by both local and regional livestock markets.
Farmers
Trust and integrity are the basis of our relationships with the farmers who recognise the benefits to produce 16,500 tonnes of a non-GMO quality maize crop with above average financial returns.
www.ecamoz.com
Empresa de Comercialização Agricola
ECA is a fast-growing food processing company based in Manica Province, Mozambique. It was created in 2011 with the goal of supporting small scale farmers in the region to grow and sell food crops on a sustainable long-term basis. The company was founded by experienced agronomists, alongside AgDevCo, a specialist agriculture investor operating across Sub-Saharan Africa, which provided long term seed and growth capital. ECA now processes over 15,000 tons of maize every year, sourced from over 16,000 local farmers, and plans to grow significantly over the next five years.
OUR VISION
• Transform local small scale farmers into micro-entrepreneurs through the adoption of modern farming techniques and business practices. • Become a leading food processor in Mozambique by building scale and through investment in efficient machinery, equipment and technology. • Provide food security to Mozambique during uncertain periods of drought and flood.
OUR MISSION
• Supply affordable quality inputs and teach efficient farming practices to small scale farmers in Mozambique. • Provide a secure market to small scale farmers by buying their produce at a fair market price. • Process locally produced crops into high quality consumer products for the domestic market.
OUR PRODUCTS AND CUSTOMERS
• We sell our fortified maize meal, Bella Xima, to wholesale and retail customers across the country. “Grown by
Mozambicans for Mozambicans.” • We sell our maize grits to the breweries for local beer production. • We sell our bran, a milling by-product, to local and regional customers for feed production for the livestock industry.
OUR PEOPLE
• ECA is managed by former farmer and longtime resident of Mozambique, Grant Taylor. • Moses Muchayaya is responsible for agronomy and operations and Alison Taylor is in charge of Finance. • ECA employs over 165 local staff from the surrounding area.
ECA has developed a strong relationship with its farmers by building trust and demonstrating integrity having partnered with them consistently over many years. The farmers recognise the value of producing a non-GMO crop and reap the benefits of improved yields and quality that leads to above average selling prices.
OUR FARMER SERVICES
• Agronomic Training: ECA has an in-house agronomy department which plays a critical role in the value chain by increasing farmer productivity through various technologies. • Financial Support: ECA supplies inputs to farmers on credit and provides the farmers with a secure market for their produce at a fair market price. • Logistical Support: ECA provides logistical support to farmers in the central region of Mozambique.
Bairro Samora Machel, Catandica, Barué, Manica, Mozambique
+258 847 370 174 info@ecamoz.com www.ecamoz.com
“With regards to maize specifically, our stakeholders run local small holder farmer programmes where farmers receive the support they need to grow great quality maize that meet our specifications to brew beer.”
These farmers across different communities operate on small pieces of land. The type of support they receive from CDM’s partners includes sourcing good quality seed for future planting seasons, access to agrochemicals in order to control pests, having access to new developments in the agricultural industries (such as new techniques to improve crop quality, efficient harvesting machinery and mechanisms to minimise losses), as well as accessing a market from which to buy their products.
CDM provides a guaranteed market for these farmers and as a result ensures that they can plant maize every season with a guarantee that their product will be bought for as long as it meets the specifications CDM have shared with the market.
GG Coach
Founded in the capital of Maputo (Mozambique), Germano Global Coach (GG Coach) is a limited company that has been licensed since 2008 by the Mozambique Legal Entities Registry, and one that specialises in goods transportation via coach.
At the time of our foundation, GG Coach began operations as an informal fledgling service due to our reduced financial standing. But through the determination of our board of administration, we managed to attract the attention of several clients, 24 of which are both current, permanent, and ranked in the top 100 largest companies in Mozambique.
This growth and fortitude did not stop during the COVID-19 pandemic, in light of which we have experienced an increased number of clients on top of greater volume of sales. Despite the challenges posed, this growth period represents the enduring spirit of GG Coach, and shows our ability to respond to client requests even at the most trying times. Today, GG Coach’s fleet include more than 300 vehicles, made up of coaches, trucks, pickups and taxis.
In the present, we are operating across a multitude of sectors and infrastructure and projects, spanning mining to oil and gas. Our locations cover Maputo, Inhambane, Tete, Nampula and Cabo Delgado Province, yet we aim to expand beyond these areas driven by our lasting determination.
www.ggc.co.mz
SMART DRINKING CAMPAIGN
“We have just launched a smart drinking campaign named Calmalá, which means ‘Take it Easy’,” Assis reveals. “This is an educational call for responsibility, and it guides consumers to take informed decision when drinking alcohol.”
CDM’s Calmalá is based on three primary responsible drinking tips; the first of which is to drink slowly, advising for a time gap between the consumption of one drink and another. The second is alternate between food and water, with advice to consumers aimed at keeping their bodies hydrated and energised when drinking alcoholic beverages. Lastly, Calmalá highlights the responsibility consumers have to themselves and others when travelling after drinking alcohol, warning them never to drive and alternatively take a taxi or a lift from another who has not consumed alcohol.
“The Calmalá campaign videos are being aired on TV, radio and can also be found on digital and static billboards beside some national roads such as Manhiça, Beira, Nampula and Pemba,” Assis adds.
COMMUNITY SUPPORT
CDM is actively in the process of reviving local cassava starch production in a sustainable way, and this will involve the formation of a cassava small-scale farmer programme, similar to those the company has implemented successfully across other countries.
The programme will entail providing farmers with specific seedling cuttings for approved varieties of high yield crop for the benefit of both the farmer and the end customer.
“Similar to the maize programmes run by our partners in the industry, we will also provide farmers with support throughout the growing process of the crop and guarantee a market at the end,” Assis says. “Our
Eclipse Imagem Corporativa
Founded in 2000, Eclipse Imagem Corporativa has more than three decades of experience in the production and assembly of all types of visual communication, using the latest technologies to transform projects into reality.
During its existence in Mozambique, we have worked with efficiency and seriousness, always innovating through investment in technology, with a focus on obtaining more quality and speed in our production, in order to win the trust of large customers, especially CDM, with whom we have been partners for five years, with satisfaction, transforming each project into a great success.
www.eclipsemz.com
Liquid Logic
Liquidlogic Moçambique Lda., which is part of the larger DDS Group of companies, is proud to be a service supplier to CDM for the past 24 years.
Operating under the trading names Liquidlogic, DDS, DRT, or DLT, The Group, with its professional and experienced staff, specialises in the installation, maintenance, and management of air-conditioning units, beverage coolers, dispensing equipment, and cold rooms.
The Group operates in 12 countries across the continent: Botswana, Eswatini, Ghana, Lesotho, Malawi, Mozambique, Namibia, Nigeria, South Africa, Tanzania, Uganda, and Zambia.
T +258 21 750 470/1 E sales@liquidlogic.co.mz
www.liquidlogic.co.mz
cassava beer, Impala Mandioca, is one of the growing brands and this has prioritised the need for us to establish a sustainable supply chain for cassava and also to ensure that the local communities benefit from the existence of CDM in Mozambique.”
UPSKILLING THE WORKFORCE
The cassava programme will also include a work stream that will focus on getting the local farmers to be skilled, connected and financially empowered. According to Assis, this skilled work stream will help deal with crop management protocol development, whereby the best management practices that are important for efficient productivity and helping new agricultural methods remain are developed.
“It will also include a service whereby technical advice is actively provided to all farmers based on
Top Marketing, Lda
Top Marketing, Lda is a Mozambican based research agency that was established in 2005 with the aim of providing clients with unique business solutions when gathering and interpreting marketing intelligence. The company is based in Maputo, but has permanent representation throughout the country.
We conduct consumer, business and trade research within the banking, health, telecommunications, food and beverage, transport, agricultural sectors.
Our ethical business approach, understanding of the local customs and ability to conduct research within Mozambique’s culturally, politically and socioeconomically diverse communities has earned us the trust and respect of our peers and clients within the regional marketing research industry.
topmarketingmz@gmail.com
Status Graphic
We are a young company that has been operating in the Mozambican market for 11 years and has already become a reference in the graphic, screen printing, supply of corporate gifts.
We are constantly looking for innovative solutions and smart partnerships for demanding and dynamic customers, without neglecting quality.
Our team of professionals is able to respond efficiently and effectively to the challenges presented.
The Status graphic is based on the satisfaction of all our customers.
T +258 21 303017 E sg@statusgraphic.co.mz
www.statusgraphic.co.mz
ENGINEERED
BEYOND TOUGH
Maputo | Beira | Chimoio | Tete | Nampula | Pemba Customer Care: +258 843 892 470 / info.tecnica@jfs.co.mz www.tecnicaindustrial.co.mz facebook.com/mitsubishimotorsmocambique
BE RESPONSIBLE. DRIVE SAFELY. Spartacus Limitada, a majority Mozambican owned company, is a leading supplier of specialized industrial products and services in Mozambique. We supply products in the following categories: safety, cleaning, construction, tools & equipment and welding. We aim to add value to our customers’ operations through: • Excellent customer service • Quality range of products • Applying Total Cost of Ownership (TCO) principles to help drive down customers’ costs
We are proud to service Cervejas de Moçambique with their safety requirements with our safety products supply partners:
Sede: Estrada da Mozal, Parcela 510, Matola Rio Sucursal: Av. Acordos de Lusaka N⁰ 2008, Bairro de Mavalane, Maputo T +258 84 223 2255 | info@spartacus.co.mz
the crop management protocols at regular intervals during the growing season,” Assis adds. “The connected work stream will ensure that farmers have access to information about the industry and are able to receive instant communication on critical matters that concern them.
“It will involve smallholder farmer participation in an SMS/voicemessaging service through which they can receive information about weather forecasts to help decide when and how to apply their crop management practices. Meanwhile, it will also allow them to know how to price their commodities in the market so that, at any time, they can sell them at a competitive price to aggregators.”
The financial empowerment work stream will address farmer training on basic business and financial skills. In this way, farmers will be given an opportunity to subscribe to appropriate financial and risk mitigation products such as bank accounts, mobile money accounts and crop insurance.
“There are major plans to be implemented from the beginning of 2022 on the agricultural side and these plans will ensure that farmers benefit, the economy is supported and that we can maintain the growth of our brands using local materials sustainably,” Assis reveals.
MOVING INTO A NEW YEAR
For CDM, 2022 will revolve around working alongside its communities, strengthening its projects to create a positive social and economic impact, and continuing to surprise the market with various new and innovative products.
“We are also aiming to make our much-loved national brands (such as 2M, which has the highest equity in Africa) even more meaningful,” Assis adds. “We endeavour to make our high-quality products more accessible to consumers by expanding our route to market to more rural areas. In these areas, our quality products aren’t as accessible, and consumers have no choice but to drink low quality products that could place their health at risk.
“All the while, CDM’s sustainability and community mission will remain at the heart of all we do, for the betterment of Mozambique for the future.”
Tel: +258 21 352 300 www.cdm.co.mz
