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EDITORIAL
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JOURNEY INTO INSPIRATION
Welcome to our 67th edition of EME Outlook magazine.
On the rough terrain of this issue’s front cover is the Adria Supertwin, a rugged campervan designed and built for explorers, adventure seekers, and adrenaline junkies - because difficult roads always lead to the most beautiful destinations.
Adria Mobil, one of Europe’s leading companies in the recreational vehicle (RV) and mobile home markets, turns every journey into an inspiration thanks to its award-winning caravans, campervans, motorhomes, and mobile homes.
“Our portfolio includes more than 100 different models of leisure vehicles, offering an exceptionally wide range of products and plenty of choice,” says Marko Lekše, Procurement and Supply Chain Director.
Having inspired leisure travel adventures with its pioneering, innovative, and high-quality RVs since 1965, we celebrate Adria Mobil’s 60th anniversary.
“It’s an important and honourable anniversary that we look at with great pride, as few could have imagined such success 60 years ago. We’ve been present in the market for six decades, and over this time, we’ve gained a deep understanding of our customers’ needs and desires,” reflects Matjaž Marovt, Industrial Director.
The journey of Sweden’s data centre landscape has been just as inspirational as it is now one of the most attractive in Europe, having grown rapidly in recent years.
Swedish scale-up Scandinavian Data Centers is on a mission to ensure circularity and resilience across its facilities by building ecosystems for energy storage, data centres, and heat reuse.
“Data centres are no longer just digital infrastructure – they are becoming part of the energy and heat system,” shares Svante Horn, CEO and co-Founder.
As CEO of Ecoservice, one of Lithuania’s leading environmental management companies, Jurgita Nacevičienė was inspired by the opportunity to lead change in an industry that directly shapes sustainability.
“I worked in management roles across several sectors before joining Ecoservice, but what drew me to the waste management and environmental services industry was its tangible impact on society and the future,” she tells us.
This issue also journeys into inspirational corporate stories from ADS Group and Al Masane Al Kobra Mining Company.
We hope that you enjoy your read.
Jack Salter Head of Editorial,
Outlook Publishing
MANUFACTURING
38 Adria Mobil
Six Decades of Desirable RVs
Turning every journey into an
Scaling
Saudi
Around Europe and the Middle East in seven stories…
CONSTRUCTION
DUBAI STRIDES TOWARDS SAFETY
DUBAI’S ROADS AND Transport Authority (RTA) is making significant progress towards a zero-fatality, pedestrian-first future, with the completion of two key bridges being the latest development in the Al Shindagha Corridor Improvement Project.
This initiative is part of a larger strategy that includes the construction of six new pedestrian and cyclist bridges throughout
Dubai. Five of these bridges are expected to open by the end of this year, whilst the sixth is scheduled for completion in the first quarter of 2027.
Additionally, the RTA has outlined a roadmap to build 23 more bridges by 2030. This plan aims to enhance safety, improve connectivity, and promote the use of sustainable transportation options, including walking, cycling, and e-scooters.
EXPANDING HORIZONS TO BOOST COVERAGE
LEADING GLOBAL NEWS
agency Reuters has launched a new Arabic website, marking the company’s third dedicated language platform, alongside English and Japanese. This initiative is a key part of its expansion into the Middle East region.
The new site will feature over
RETAIL
BUBBLING WITH EXCITEMENT
COCO BUBBLE TEA (CoCo), one of the world’s leading bubble tea brands, has officially launched in the Middle East with the opening of its first store in Amman, Jordan.
To cater to local consumers, the store will feature a streamlined menu with a curated selection of drinks made from Halal-certified raw materials to align with cultural dietary preferences.
CoCo has also developed a customised training and operations framework for franchisees, ensuring the maintenance of global standards whilst adapting to local culture.
The debut store is part of a longterm strategy to expand across the Middle East, enhancing the brand’s international presence.
100 Arabic-language stories daily, offering comprehensive, trusted, and unbiased coverage of breaking news, politics, business, and more. This launch aligns with the Reuters NEXT Gulf agenda – an event which is set to provide insights from global and local leaders in Abu Dhabi in October.
Earlier this year, Reuters introduced digital subscriptions in the United Arab Emirates, Qatar, and Kuwait, with plans to expand to more Middle Eastern locations in the future.
AEROSPACE
TAXIS TAKE OFF
BRISTOL-BASED VERTICAL
AEROSPACE (VA) plans to establish a factory at Cotswolds Airport in the UK to produce 25 flying taxis annually. The air taxi, known as the VX4, is an all-electric model that is expected to receive certification for commercial use by 2028.
Currently, initial builds are underway in Gloucester, and the company plans to construct a new battery facility adjacent to its R&D centre in Avonmouth, which will triple its production capacity. VA aims to increase production to 900 aircraft per year by 2035.
The electric vertical take-off and landing (eVTOLs) vehicles will accommodate up to six passengers and have a range of up to 100 miles.
UNWRAPPING A GREENER FUTURE
CONFECTIONERY GIANT MARS has confirmed that it powers all 10 of its European snack factories with renewable energy after years of sustained investment in its manufacturing bases.
This achievement marks a significant step towards its global goal of reaching net zero emissions by 2050
and is part of a decade-long strategy to reduce its environmental impact. Since its initial investment in a wind farm, Mars’ renewable power transition spans facilities in the Czech Republic, France, Germany, the Netherlands, Poland, and the UK. This transition follows a €1.5 billion investment in its European operations. As a result, beloved products such as Snickers, Skittles, and M&M’s are now produced in a more sustainable manner.
HEALTHCARE MOUNJARO TAKES A JAB AT THE UK
ELI LILLY AND Company, the manufacturer of the weight loss drug Mounjaro, has increased the price in the UK by up to 170 percent for those purchasing it privately. Chair and CEO Dave Ricks criticised the government for paying less for its products than other countries.
Ricks expressed concerns about the lack of investment in the UK, suggesting that changes to medicine pricing are essential to encourage more investment.
His comments follow disappointing announcements from other pharmaceutical companies, such as Merck, who withdrew from a planned £740 million research hub, and AstraZeneca, a London-listed company that paused investment on a £200 million site in Cambridge.
ECONOMY
RISE, FALL, AND DIVIDE IN THE EUROZONE
BUSINESS ACTIVITY IN the Eurozone is growing at its fastest rate in 16 months. However, concerns have arisen about the sustainability of this economic growth, as business began to stagnate after a brief increase in August.
This trend is positively affecting the manufacturing industry, whilst the services sector continues to drive overall growth, achieving its highest reading in nine months.
There is a notable contrast between Germany, Europe’s largest economy, who has registered solid growth, and France, where political issues are hindering progress and business activity has declined for the 13th consecutive month.
A TASTE OF TRADITION, A SCOOP OF TOMORROW
The delicious and fascinating realm of European ice cream production is evolving at pace alongside shifting consumer priorities and tastes. Catherine McNeil, Director of Operations at the Ice Cream Alliance, gives the latest scoop
Writer: Catherine McNeil, Director of Operations, Ice Cream Alliance
For decades, the European ice cream market was defined by the convenience of the supermarket aisle and the predictable scoop from a familiar parlour.
It was a comfortable landscape, built on popular flavours and mass production. However, beneath this surface, a quiet revolution has been brewing.
Today, Europe is undergoing a shift in its frozen dessert culture, driven by a new generation of consumers who crave authenticity and innovation, and by producers who are responding to that demand with creativity and craftsmanship.
This is a story that isn’t a passing trend, but rather a telling about the fundamental change in how we think about, consume, and create ice cream across the continent.
The most significant evidence of this change is evident in the numbers which point to the fact that the artisanal ice cream sector is a key driver of growth in Europe.
The artisanal ice cream segment is projected to grow at a compound annual growth rate (CAGR) of 6.82 percent through 2030, a significant factor in the overall market’s expansion.
Furthermore, this rapid growth suggests that consumers are deliberately seeking out something different from the standard offering. It is a demand for a product that feels special, unique, and connected to tradition.
FORGING NEW TASTES
So, why are so many people making the switch from a cheap cone to a more expensive, handcrafted scoop?
It comes down to a preference for a better experience. Consumers are increasingly willing to pay more for premium, handcrafted products with high-quality ingredients and unique flavours.
They are gravitating towards what the industry calls “clean label” and “experiential” food products. The appeal of a clean label is simple – it is about knowing exactly what is in your food, without a long list of additives or artificial ingredients.
Producers have noted that 83 percent of consumers consider clean label ingredients, such as organic dairy and natural sweeteners, to be very important. This desire for transparency and quality is transforming the relationship between producers and consumers.
When people feel a connection to the ingredients, the maker, and the process, the simple act of eating ice cream becomes a more meaningful experience.
This shift in consumer behaviour has also driven the entire industry towards innovation. No longer content with a handful of classic flavours, artisan brands are leading the charge in creating new and exciting combinations.
Flavour innovation is a major motivator for market expansion and producers are moving beyond traditional flavours to offer more unique combinations, such as those inspired by desserts, spices, or floral infusions.
A CHANGE IN PRIORITIES
Beyond flavour, a growing focus on health and wellness is also driving change.
There is a building demand for products that align with healthconscious lifestyles, including lowcalorie, low-sugar, and plant-based alternatives. For instance, the growth of lactose-free product launches has increased by about eight percent per year since 2016 in Europe.
This demonstrates that innovation is driving the creation of ice cream that is more accessible to a wider audience.
Lastly, sustainability has gained popularity, with companies focusing on eco-friendly packaging and the ethical sourcing of ingredients.
From farm to freezer, the modern ice cream maker is considering its environmental impact, which is a key consideration for today’s conscientious consumer.
Additionally, modern consumers are increasingly seeking out a tangible link to the past. This deep appreciation for authenticity and heritage is a powerful driver of purchasing decisions, as people look to honour tradition through the products they choose.
This is particularly true for artisan ice cream, a product with a rich history dating back centuries to its Italian and French origins. By choosing a scoop crafted in small batches with simple, quality ingredients, consumers are participating in a tradition of craftsmanship that has been perfected over generations.
SPEARHEADING EVOLUTION
The European ice cream revolution is a celebration of both the past and the future.
It honours the tradition of classic recipes and local ingredients while embracing the possibilities of new technologies and flavours.
The Ice Cream Alliance stands at the centre of this movement, bringing together the people who shape the UK’s ice cream industry.
As the only trade association of its kind, it supports innovation and celebrates the craft that sets artisan producers apart. Additionally, the alliance offers practical support, advice, and a sense of community for both new and established businesses as they respond to a changing industry.
Events like the annual Ice Cream and Artisan Food Show, along with national competitions, give producers and makers a chance to share ideas and showcase new creations. In these ways, the alliance helps the industry grow and inspires those eager to explore what ice cream can become.
ABOUT THE EXPERT
Catherine McNeil is Director of Operations at the Ice Cream Alliance – the UK’s only trade association for the ice cream industry, and hosts of the annual Ice Cream and Artisan Food Show. McNeil is passionate about showcasing independent manufacturers and brands, highlighting their value to communities across the UK.
In response to the severe lack of timely access to quality healthcare across Europe, Kry was co-founded in Sweden in 2015 by entrepreneur, Johannes Schildt.
Born from a deeply personal place and in response to a universal challenge, what began as a bold idea to make healthcare more accessible has now grown into the region’s leading digital-first healthcare provider.
Today, the company helps more than 12 million people annually, with over 200 million patient interactions to date across its four key markets –Sweden, Norway, the UK, and France.
“Many of our patients are able to consult with a qualified health professional in minutes through the Kry platform, either via their smartphone, tablet, or a physical visit to one of our 60+ clinics,” introduces Kalle Conneryd Lundgren, CEO.
Having built a workforce that reflects the depth and diversity of modern healthcare, the company currently employs approximately 900 staff and 3,000 medical professionals – and counting – across various health disciplines.
These include general practice (GP), occupational health, dermatology, physiotherapy, gynaecology, psychology, and advanced nurse practitioners.
“It’s been great to see digital healthcare evolve as a critical part of healthcare delivery throughout Europe, and we’re proud to have played a significant part in making this happen,” Lundgren adds.
As the sector continues to develop, Kry remains at the forefront of its transformation.
“On a mission to create a truly connected healthcare ecosystem, we are working to seamlessly embed digital innovation into traditional care models – empowering patients, supporting healthcare professionals, and improving health outcomes across Europe,” he states.
From Sverige with Care
With a name meaning ‘fit’ or ‘well’ in Swedish, Kry is Europe’s leading digital healthcare provider on a mission to create a truly connected and scalable healthcare ecosystem. Kalle Conneryd Lundgren, CEO, passionately discusses the growing need for an effective digital care model as Europe’s health needs continue to evolve and costs rise
Writer: Lily Sawyer
A POWERFUL ENABLER
Kry has demonstrated how digital healthcare isn’t just convenient – it’s a powerful enabler of better, convenient access to care.
“Many of our patients choose to start their healthcare journey via our app or at one of our clinics if needed, where they are guided to the appropriate level of care based on a combination of demographics, clinical urgency, patient preference, longterm care needs, and current waiting times,” Lundgren explains.
Unlike traditional systems, Kry’s approach is patient-first and navigation-driven.
“Whilst the technology is not sold as a standalone product, we offer integrations with existing digital platforms – such as the UK’s NHS app or regional patient-facing tools in Sweden,” he continues.
Kry’s aim in these instances is to create a seamless and scalable model that fits into existing healthcare platforms to enable access to care.
Across many public healthcare systems in Europe, fragmentations, delays, and complexities are not uncommon.
“Patients often find themselves chasing appointments in systems where GPs are under pressure and incentivised to limit consultations.”
In contrast, Kry makes care more accessible, responsive, and efficient, helping to reduce unnecessary system strain or waste and improve outcomes for all involved.
As such, one of the company’s biggest differentiators is its ability to empower patients through choice and a complete care experience through its digi-physical care model.
“Patients can decide how, where, and when they can access care – whether this be digitally or in person,” Lundgren outlines.
When combined with rapid access – patients are typically seen within 30 to 60 minutes, seven days a week – this flexibility is a major
reason why Kry consistently scores highly in patient satisfaction surveys.
A TECHNOLOGY-ENABLED HEALTH FUTURE
Guided by a strong belief that technology-enabled digital and physical care can connect the dots and keep people healthier, Kry is equipped to respond to a range of healthcare needs, including longterm chronic diseases, diagnoses and specialist care for women’s health, and mental health therapy.
Having already transformed the healthcare landscape in Sweden with a seamless digital and physical care model, Kry has increased accessibility for 60 to 80 percent of patients – all at a significantly lower cost to society than traditional models.
“In this way, we’ve also preserved physical care capacity for those who need it most,” Lundgren points out.
Kry believes it’s all about ensuring doctors are free to do what they do best, supported by cutting-edge systems and a multi-disciplinary workforce.
Today, 25 percent of Sweden’s population is registered with Kry –which is currently more nationwide subscribers than Netflix.
“It’s a testament to the trust we’ve earned and the strength of our digiphysical operating model that can scale across all markets,” he prides.
Elsewhere, in France, nearly half the population is living without access to a GP. In this instance, digital healthcare can get patients the care they need without travelling miles to obtain it.
The company now supports at least 40 percent of the French population living in medical deserts.
In the UK, meanwhile, Kry’s collaboration with the NHS remains strong and continues to grow as it provides digital GP appointments to over three million patients and supports GPs across a third of integrated care systems and 140 primary care networks.
COULD YOU PROVIDE SOME INSIGHT INTO YOUR CAREER TO DATE AND EXPLAIN HOW YOU BECAME INTERESTED IN HEALTH AND MEDICAL CARE?
Kalle Conneryd Lundgren, CEO:
“I chose to work in health and medical care because I genuinely believe it’s one of the most meaningful and exciting industries in the world.
“You have the chance to make a real difference – not just for individuals, but for entire populations when the right efforts are scaled up.
“When I joined Kry in 2021, it became clear to me that this wasn’t a traditional healthcare company.
Kry’s objective has always been to change and improve the way healthcare is delivered and to continue to redefine it.
“Our aim is to increase capacity, improve outcomes, and help create long-term resilience, all whilst lowering costs for taxpayers. But we must be honest – the current healthcare system is broken.
“As a trained surgeon I grew frustrated with the relentless administrative burden and bureaucratic decisionmaking that was slowly eroding both clinician morale and patient trust.
“The system is fragmented, inefficient, and incredibly difficult to navigate –for both patients and professionals.
“If we don’t change how we think about healthcare and look to new models of care delivery, then we risk spending and wasting a huge number of resources whilst failing to meet patient demand and satisfaction.”
“Our digital appointments offload the physical system, and our tools take the burden off GPs by eliminating unnecessary admin so they can spend more time seeing patients, not shuffling paperwork,” Lundgren asserts.
INTEGRATION IS KEY
Crucial to building a more accessible and sustainable healthcare system, Lundgren is keen to point out how integrating both digital and physical healthcare works better for patients, clinicians, and society.
“Our model enables a significant share of patient interactions to be handled digitally and remotely, allowing GPs and clinical teams to focus on more complex or long-term cases that require in-person attention,” Lundgren details.
This ensures patients receive care in the setting best suited to their needs alongside optimising capacity.
Typically, patients access Kry’s services via a dedicated app, where they can choose appointment times and complete a symptom form.
This process can also be accessed via public health channels, GP practices, the NHS app, or through the company’s insurance and employer partners across Europe.
“From there, our proprietary technology platform assesses each patient’s clinical needs and routes them to the most appropriate care channel – whether this be digital or physical.”
As such, Kry’s strength lies in combining technology with a trusted network of healthcare professionals and partner clinics.
Patients can access digital consultations, book physical appointments, track prescriptions, and, in some markets, even order medications for home delivery – all within a single, unified platform.
In addition, patients’ care records are accessible from end-to-end, ensuring continuity across every
In Sweden, for example, Kry’s platform supports a range of healthcare professionals, all working remotely to expand capacity without the need for new physical practices.
This digital ‘offload’ reduces phone traffic, eases patient triage, and makes time for deeper care where it’s truly needed.
With better tools and smarter workflows, the day-to-day experience of healthcare professionals is also
improved, creating a more sustainable and supportive working environment.
“In fact, in many of the regions Kry serves, we are the only provider with a waiting list of healthcare professionals wanting to join,” Lundgren shares.
RELIEVING THE BURDEN
A key part of its founding mission, Kry believes most patients can, and should, seek healthcare remotely.
“It has been interesting to see the step change of the UK government in its acceptance and use of digital
HOW DOES KRY PLAN TO WEATHER THE STORM THAT FACES THE HEALTHCARE INDUSTRY IN EUROPE TODAY?
Kalle Conneryd Lundgren, CEO: “We are already in the middle of a perfect storm, made up of growing costs, an ageing population, a surge in chronic disease, and a burnt-out workforce.
“At Kry, we’re uniquely positioned to face that storm – and to offer a way through it.
“For patients, they get improved access, reliability, increased flexibility, and personalisation.
“For healthcare professionals, it’s about spending less time on admin and more time with patients doing what they are trained to do.
“For partners, it means scalable, cost-effective solutions that increase capacity and improve population health.”
tools since we opened Livi in 2018,” Lundgren notes.
Kry’s digital healthcare system in the UK, Livi, is focused on creating a truly connected healthcare system with better outcomes for patients, healthcare professionals, and publicprivate partners.
With a 10-year plan unveiled by the UK’s Department of Health and Social Care this summer, prior nerves and suspicion surrounding digital appointments have subsided, and the tide now seems to be shifting as it sets new parameters for digital-first appointments.
“Through sheer grit and focus, we have already proven that by managing most of our patient contacts digitally, we can significantly reduce the cost of care whilst relieving the burden on physical infrastructure and improving patient access to healthcare,” he emphasises.
Further to this, Kry digital consultation costs, on average, are one-sixth of a traditional in-person appointment.
By shifting appropriate cases to digital channels, Kry has been able to free up physical clinic capacity, enabling approximately 3,000 to 5,000 patients to be registered per GP – compared to the national average of just 1,000 – through a scalable, cross-market model.
In the UK, the company estimates that applying this approach – in line with the government’s 10-year plan and subsequent three strategic shifts – could reduce the cost of each GP appointment by 20 to 30 percent.
What’s more, Kry’s ability to offer care within a 30-to-60-minute window, 24/7, has helped to reduce unnecessary visits to A&E.
“In fact, 25 to 30 percent of patients across our markets have told us they would have sought an emergency or urgent care clinic if they hadn’t been able to access a GP through Kry within four hours,” Lundgren surmises.
NEW DEVELOPMENTS
Working on plans to further integrate digital and physical care across all its markets, Kry is ‘rolling up its sleeves’ to open new greenfield and brownfield clinics where they’re needed most.
“We’re not just talking about the future – we’re building it,” Lundgren pronounces.
In Sweden, the company has already opened several new clinics this year, including in a fast-growing residential area.
“Even the local coffee shop wasn’t open yet – but we were,” he adds.
Kry has also expanded its footprint into sexual and female health in this area, recognising the growing demand for accessible, stigma-free services.
The company is also excited about its latest acquisition as it welcomes Hermelinen, in Northern Sweden, to the Kry family.
“As the largest private healthcare provider in Norrbotten County, this acquisition is a game-changer, adding serious capacity to our primary care, occupational health, physiotherapy, and even surgery output,” Lundgren shares.
The acquisition also brings three new locations into the network and opens a brand-new region for Kry in northern Sweden.
“It might be cold up north – but the healthcare system is really hotting up!”
The company also launched a business-to-business (B2B) division known as Kry Foretäg, which supports large to medium-sized companies with access to occupational health services.
In the UK, meanwhile, Kry’s collaboration with leading health insurer, Vitality, continues to go from strength to strength.
By expanding its service portfolio, the company seeks to deliver even more value for Vitality members and grow the business in true partnership with them.
“Alongside this, our B2B and pay-as-you-go services are taking off, having now signed more than 25 companies across several sectors,” Lundgren reflects.
From professional services and manufacturing to transport and fastmoving consumer goods (FMCGs), the company’s UK operations provide GP appointments for 50-person teams to enterprises with 1,000+ employees.
Through indirect employee assistance programmes, Livi is covering over 80,000 staff – and counting. In just six months since launch, appointment volumes have tripled in the UK.
A BRIGHT FUTURE
As it works towards a future of digitally-enabled healthcare, Kry remains one of Europe’s fastest growing primary healthcare providers.
It is committed to shaping a business model that has a sustainable and significant positive impact on European healthcare systems.
“We’re not here to follow the old rules – we’re here to redefine what modern healthcare looks like. We already know that the era of one-off, transactional appointments is over,” Lundgren opines.
As patients begin to expect more connected, flexible, and personalised healthcare, Kry seeks to challenge and unlock a new care experience for patients and partners alike.
“We are now more than a primary care provider and want to make it even easier for patients to access a range of care services if they choose Kry,” he continues.
Since becoming CEO, Lundgren has been continuously inspired by the passion, pride, and dedication demonstrated by the company’s teams and healthcare professionals across all markets.
“Every day, they show up for patients, partners, and the long-term health of society,” Lundgren asserts.
Having said this, he also recognises that Kry’s work is far from over.
“We won’t stop until every patient in Europe feels confident that they can get the care they need, when and how they need it.”
This means challenging what works, improving what’s broken, and continuing to push the boundaries of what’s possible in healthcare.
“The next decade is our opportunity to lead lasting change – and we’re ready,” Lundgren confidently concludes. kry.health
Meticulously Crafted Energy Solutions
Energy services provider, Energia, is successfully propelling transformative solutions for business and community prosperity. Since we spoke to the company last year, it has expanded into hybrid and renewable energy, enhancing operational efficiency and building partnerships that position it effectively for the next decade of growth.
We revisit Energia, the transformative energy solutions company on a clear mission to deliver reliable, innovative, and sustainable energy solutions that empower businesses to operate at their best. Shahid Hassan, CEO, discusses the company’s recent innovations and developments
Writer: Lily Sawyer
In line with Saudi Vision 2030, the company is not just adapting to the energy transition; it is helping lead it.
Over the past 12 months, Energia has accelerated its transformation into a total energy solutions provider in Saudi Arabia.
“My role as CEO has been to ensure we grow strategically, expanding into new sectors whilst keeping our
commitment to reliability, innovation, and sustainability at the forefront,” Shahid Hassan, CEO, introduces.
Having broadened its offerings with energy storage systems (ESS) and hybrid power solutions, upgraded its fleet to include EU Stage V-compliant generators with up to 90 percent reduced emissions, introduced solar tower lights, and enhanced its
Shahid Hassan, CEO
cooling and modular infrastructure capabilities, Energia sets itself apart.
The company also restructured a key joint venture by bringing in a partner with diversified expertise in infrastructure, energy, and oil and gas, positioning Energia for broader turnkey solutions going forwards.
EVOLVING TO MEET DEMAND
Energia remains headquartered in Riyadh with strategic operations across the Kingdom, including Jeddah, Jubail, and other key regional hubs. Its portfolio covers energy, cooling, welding, tent, and modular solutions, medium-voltage transformers, turnkey power plants, and wastewater management solutions.
The company continues to serve clients across the construction, oil and gas, telecommunications, healthcare, events, and renewable energy spaces, complemented by a workforce that
has grown steadily over the past year to support larger and more complex projects.
This expansion reflects both increased demand across the region and a broader commitment to local capability building.
As the energy industry in the Middle East has continued to evolve over the past year, the region has undergone rapid diversification.
Whilst oil and gas remain at the core, there’s an undeniable shift towards large-scale renewable energy, hybrid systems, and battery energy storage solutions (BESS).
Meanwhile, governments are setting ambitious clean energy targets, and the private sector is responding with innovation.
“We’re also seeing growing demand for energy efficiency, low-emission equipment, and resilient infrastructure to meet rising electricity needs, particularly in high-demand sectors like construction, events, and industrial projects,” Hassan tells us.
For many, hydrogen and green fuels are also emerging as strategic priorities for the future.
CONTRIBUTING TO A SUSTAINABLE LANDSCAPE
In light of the region’s push for a clean
energy future, Energia continues to build upon its innovative solar and BESS hybrid solutions which are now delivering results in the field –powering remote sites, events, and even temporary facilities with clean, reliable energy.
By pairing clean solar fold photovoltaic (PV) systems with BESS, the company has helped clients to cut diesel usage by up to 60 percent, reducing emissions and maintaining uninterrupted power even in challenging conditions.
“It’s a practical demonstration of how sustainable solutions can match traditional systems in performance whilst offering clear environmental and cost benefits,” Hassan prides.
Saudi Vision 2030 is at the heart of Energia’s strategy, with investments in renewables, hybrid power, and battery storage directly supporting the Kingdom’s clean energy ambitions.
The company also contributes to Saudi Vision 2030 through local workforce development, skills transfer, and partnerships that strengthen national capabilities.
“Everything we do – whether for a major event or a remote industrial site – aims to deliver reliable, efficient, and sustainable energy that drives the Kingdom forwards,” he reflects.
Energia management team
DOUBLING DOWN
Having partnered with Germany’s BAUER Group to introduce reedbox wastewater treatment systems in Saudi Arabia, Energia is doubling down on its sustainability goals.
These nature-based systems treat water through plant-based filtration, reducing chemical usage and energy demand whilst returning clean water to the environment.
CABIN AND MODULAR BUILDING SOLUTIONS
Energia has identified tremendous potential in its cabin and modular building solutions, which allow it to support remote worksites with a complete package of energy, cooling, temporary accommodation, and wastewater treatment – all from a single, trusted provider.
The company believes this integrated, one-stop approach is the future for many of its clients who value speed, efficiency, and quality in challenging environments.
To scale this vision, Energia is actively seeking partnerships with like-minded companies that share its commitment to innovation and can bring complementary expertise to the table.
“Together, we can set new standards for delivering turnkey solutions in Saudi Arabia and beyond,” Hassan proclaims.
“Everything we do – whether for a major event or a remote industrial site – aims to deliver reliable, efficient, and sustainable energy that drives the Kingdom forwards”
– SHAHID HASSAN, CEO, ENERGIA
“It’s a natural extension of our sustainability commitment, broadening our solutions portfolio into water resilience and aligning with national goals for environmental stewardship and resource efficiency,” Hassan details.
This adds to Energia’s strong progress with advanced energy storage, such as integrating BESS into multiple hybrid deployments.
“These systems are already delivering fuel and emission reductions for our clients,” he adds.
Where hydrogen is concerned, the company is building relationships and exploring partnerships to ensure it’s ready for market adoption – whether through hydrogen-ready equipment or supporting emerging hydrogen infrastructure.
“Our approach is deliberate: to
deliver scalable, proven technologies today, whilst laying the groundwork to lead the energy solutions of tomorrow,” Hassan declares.
LOOKING TO THE FUTURE
Energia’s immediate priority is to leverage its existing 450+ megawatt (MW) rental fleet to transition from its pure equipment rental model and become an independent power producer (IPP).
“This pivot will also allow us to offer long-term, scalable solutions that meet the growing demand for hybrid and renewable power in the Kingdom,” Hassan sets out.
As the company focuses on building a future-ready energy business that can deliver clean, reliable, and cost-effective power, it continues to focus on solar, hybrid, and advanced storage solutions.
PROLIFIC PROJECTS
This year, Energia has been entrusted with some of the Kingdom’s most demanding and high-visibility assignments – a testimony to its expanding capabilities and reputation for reliability. These include:
• Delivering large-scale power, cooling, and temporary infrastructure to multiple major national events, ensuring seamless operations under tight timelines and harsh climatic conditions.
• Supporting critical infrastructure by supplying grid-stability power during peak summer demand, making Energia a preferred partner for utilities by securing uninterrupted supply.
• Working closely with leading airports across Saudi Arabia, providing dependable energy and cooling solutions to support their operational continuity and expansion works.
• Being actively involved in developing flagship mega-projects in NEOM – a planned city creating a new model for sustainable living – supplying both hybrid power systems and nature-based wastewater solutions to support sustainable development in remote areas.
• Deploying solar tower lights and hybrid energy systems across construction and industrial sites, achieving up to 60 percent reductions in fuel consumption and emissions.
• Continuing its fleet modernisation with EU Stage V-compliant low-emission generators, future-proofing its rental offering, and supporting national sustainability targets.
Each of these projects demonstrates Energia’s growing role as a one-stop provider of energy, cooling, and modular infrastructure, capable of delivering reliable and sustainable solutions for everything from mega-events to critical national infrastructure.
This aligns with shifting client preferences, national sustainability goals, and the evolving regulatory landscape.
“Our long-term goal is to establish Energia as the market leader in clean and reliable temporary power in Saudi Arabia and the wider region,” he passionately concludes.
In this way, the company supports Saudi Vision 2030 by accelerating the transition to sustainable energy whilst maintaining the operational excellence that Energia’s clients trust and have come to expect.
A NEW ERA OF FREIGHT FORWARDING
PARTNERSHIP
Equipped with next-generation freight forwarding solutions and unmatched industry knowledge, Newage Software & Solutions supports over 400 customers across its enviable global footprint. CEO, Jonathan Phillips, delves deeper into the company’s advanced technological support for a multitude of freight forwarders
Writer: Lucy Pilgrim
The Middle East is rapidly evolving to become a key global logistics hub, driven by government-led infrastructure investments, its strategic geographical location, and rising demand for digital transformation.
From smart ports to integrated supply chains, the region is embracing innovation at a remarkable pace.
At the heart of this evolution is Newage Software & Solutions (Newage) – an internationally recognised leader in cutting-edge
technology solutions that expertly meet the diverse requirements of freight forwarders.
“At Newage, we’re more than just a software provider – we’re a technology partner backed by deep domain expertise in freight forwarding.
“Our solutions are built with a clear understanding of the industry’s complexities, allowing us to support forwarders in navigating an ever evolving and competitive landscape,” opens Jonathan Phillips, CEO.
Headquartered in Dubai, United Arab Emirates (UAE), with multiple offices in India, the UK, and the US, Newage’s domain experts address key challenges associated with the freight and logistics industry through two core offerings – a freightforwarding platform, NewageNXT, and customised business process outsourcing (BPO) services.
“For us, the Middle East is a very exciting space, not just because of its growth potential but because of the openness to adopt cloud-based, end-to-end freight solutions such as NewageNXT.
“We see great opportunities to support both traditional and modern players looking to scale sustainably,” he adds.
A CUSTOMER-FOCUSED APPROACH
Newage was founded with a clear vision – to transform freight
forwarding and logistics through intelligent, user-centric technology.
“Since our early days, we’ve focused on solving real operational pain points in the freight industry. What started as a small team passionate about FreightTech has now grown into a global technology partner for logistics providers,” Phillips highlights.
Indeed, the company’s founding principles remain rooted in innovation, agility, and customer-centred thinking as it strives to deliver scalable solutions that empower freight forwarders to compete in a rapidly evolving supply chain landscape.
Newage has now operated in the industry for over 18 years and supports more than 400 customers in 30+ countries.
Backed by a growing team of approximately 500 employees, the company manages shipment volumes valued at over USD$500 million per year on the BPO side alone,
whilst also handling over two million shipments annually through its freight forwarding platform.
Newage is further distinguished by its global footprint, providing the company with an unmatched advantage.
“We understand the nuances of local freight operations whilst delivering the consistency and scale that international businesses expect,” he emphasises.
For example, the company’s development and delivery centres in India and the Philippines provide agility and cost efficiency, whilst its teams across Europe and the US keep Newage’s specialist teams close to key markets.
“Our presence in the Middle East not only positions us in a region reshaping global trade but also allows our Dubai team to support European customers when needed.
“We’re proud of the trust our clients
STAYING UP TO DATE
As the industry rapidly evolves through regulatory changes and shifting customer expectations, Newage ensures its users are up to date with the latest innovations through:
• Real-time shipment tracking and visibility.
• Automated documentation and workflows that are compliant with country-specific best practices and statutory requirements.
• Integrated analytics and reporting tools.
• Regular platform updates driven by global trends and continuous client feedback.
place in us and remain committed to delivering smart, scalable solutions that help them grow, adapt, and lead in the logistics space,” Phillips details.
EQUIPPED FOR THE FUTURE
Newage’s next-gen technology solutions continue to differentiate it in a saturated market. The company’s BPO division, for instance, is a highly unique offering in the industry.
“Very few, if any, forwarding software providers offer such a service. Through BPO, we handle key operational processes on behalf of our customers, enabling them to scale quickly and focus on their core business whilst benefiting from our domain expertise and global delivery capabilities,” Phillips prides.
Meanwhile, unlike traditional systems, NewageNXT is a single, cloud-based, multi-tenant platform that unifies freight operations, finance, sales, compliance, and customer visibility.
“What makes this technology revolutionary is not just its breadth of features, but ease of use, automation capabilities, real-time data access, and the way it enables teams to work seamlessly across departments and geographies.
“We’ve built it to be intuitive, flexible, and future-ready, empowering logistics businesses to improve efficiency, reduce costs, and deliver exceptional customer experiences.”
Newage also offers a fully independent warehouse management system (WMS) that can be seamlessly integrated with customers’ software or sold as a standalone solution for warehouse providers.
Elsewhere, the company actively gathers input from its customers to shape and enhance processes, and even has a dedicated team focused on adopting and incorporating new technologies.
These technologies range from integrating partner solutions for
“AT NEWAGE, WE’RE MORE THAN JUST A SOFTWARE PROVIDER – WE’RE A TECHNOLOGY PARTNER BACKED BY DEEP DOMAIN EXPERTISE IN FREIGHT FORWARDING”
– JONATHAN PHILLIPS, CEO, NEWAGE SOFTWARE & SOLUTIONS
than 30 countries – leverages Newage’s BPO services to manage critical operational workflows such as shipments, documentation, and customs compliance, enabling the client to deliver high-touch service whilst scaling efficiently.
Another example is the company’s recent partnership with a large multinational forwarding company that is rapidly expanding services throughout Central and South America.
This customer is now fully operational in Argentina and will soon launch in Mexico, with further plans to roll out in Brazil, Colombia, and Chile later this year and into 2026.
“This collaboration has been a winwin; the customer gains access to the latest technologies and helps shape country-specific solutions for their markets. Newage, in turn, benefits from local market expertise and develops localised products, opening opportunities with other forwarders in these regions,” Phillips reveals.
Going forwards, Newage is placing a strong focus on growth across North America, South America, the Middle East, India, and select African markets.
added functionality to running proofof-concepts for artificial intelligence (AI)-driven initiatives aimed at solving persistent operational challenges.
“Our combined expertise in freight forwarding and technology enables us to create truly value-driven solutions,” Phillips surmises.
FACILITATING WORKFLOWS
Alongside its state-of-the-art technological solutions, Newage is also proud to have an extensive list of long-standing clients and partners who are key to its success.
For example, Vanguard Logistics – a global non-vessel operating common carrier (NVOCC) pioneer with over 120 offices across more
This target is backed by investments in both the company’s product and service portfolio as well as its human capital, adding key leadership and on-the-ground teams to deliver a first-class customer experience.
“Our solution is particularly valuable for mid to large multinational forwarders which require seamless collaboration across borders. With the right mix of products, services, people, and processes now in place, we’re optimistic about achieving significant growth in Q4 2025 and into 2026,” Phillips closes. www.newage-global.com
We explore the pivotal roles of the UK aerospace, defence, security, and space sectors in driving economic growth, innovation, and national security. These industries stand at the forefront of advancing technology and strategic capabilities, all whilst navigating the complexities of global competition and an ever-evolving regulatory landscape
The aerospace, defence, security, and space sectors are not just vital components of the national economy – they are gateways to innovation and progress, shaping the future of global markets.
By fostering collaboration, the UK aims to strengthen its position in these interconnected industries on the international stage.
Contributing to the country’s strategic and technological development, economic prosperity, and vital security needs, these sectors provide opportunities for employment and digital transformation with increased collaboration between industry and government, paving the way for a bold and thriving future.
However, these industries also face challenges, including global competition, access to funding, shifting geopolitical priorities, as well as regulatory and procurement barriers that are limiting the sectors’ ability to scale up and deliver.
Addressing these challenges is crucial for maintaining the UK’s competitive edge and ensuring continued growth and development.
Aerospace, defence, security, and space are the industrial bedrock of the UK, with their value to the economy continually soaring.
With the second-largest aerospace industry in the world after the US, the UK is recognised for its innovation and high-quality manufacturing.
Key areas include the design and production of commercial and military aircraft, spacecraft, and related systems, with a focus on engineering and R&D.
The UK defence industry is equally important as it ensures national security and maintains international stability. It covers a wide range of areas, including land, naval, and air defence systems, and offers a diverse array of solutions ranging from fighter jets to cybersecurity. As a result, the government heavily invests in advanced technologies and weapon systems to enhance military capabilities.
The sector is also an essential player in NATO operations, with the UK being one of the largest military spenders in Europe.
The UK has faced serious threats from cyberattacks and information manipulation in recent years, leading to an important decision by the government to raise defence spending.
At the same time, the UK’s security sector is dedicated to protecting national interests through a combination of physical security measures, cybersecurity, and intelligence capabilities. This field has been expanding rapidly due to increasing digital threats and the need for effective identity management systems.
Companies are increasingly developing technologies in surveillance, biometrics, and information security, whilst the UK hosts events like the Security & Policing exhibition, showcasing the latest innovations in the security sector.
Additionally, the UK space industry has grown significantly in recent years, with aspirations to become one of the leading space nations.
The government has also set ambitious goals for launching small satellites and developing a commercial space launch capability.
The UK aerospace, defence, security, and space sectors therefore not only play a crucial role in the nation’s economic framework but also inspire and prepare the next generation of innovators.
ADS GROUP INTERVIEW:
We reconnect with Ashley Gasson, Director of Membership and Communications at ADS Group, as he shares his perspectives on the changes that have occurred in the past year and the significant growth of the trade association, as well as the vital role of innovation in shaping the future of the UK’s aerospace, defence, security, and space industries
EME Outlook (EO): Firstly, what are the most significant developments in the industry since we last spoke, and how have they impacted the group?
Ashley Gasson, Director of Membership and Communications (AG): We are currently experiencing a significant period of growth right across our industries, which is also backed by some industry challenges, such as the war in Ukraine.
In 2024, the sectors we represent contributed approximately £42.2 billion to the UK economy, representing a 64 percent increase from 2014, which is not an insignificant amount.
From an export perspective, we’re generating around £45.4 billion a year, which again contributes to the UK economy. This figure has increased by 48 percent over the
last 10 years; as we closely monitor the challenges in our sectors, all the numbers are on the rise.
A particularly important figure is the number of jobs. Currently, we have approximately 443,000 people employed in the UK across our sectors, which is a staggering amount.
This also includes just over 26,000 apprentices – we’re incredibly proud to support apprenticeship schemes. Employment in all our sectors has increased by approximately 31 percent over the past decade, indicating a healthy growth trend.
We take great pride in our sectors being leaders in innovation, technology, and R&D. The last 12 months have certainly demonstrated strong demand, particularly in advanced manufacturing. To meet this demand, our sectors can rapidly produce equipment or deliver services in times of need.
The war in Ukraine has been quite a significant challenge that our sectors have stepped up to support. Additionally, the announcement and resolution of US tariffs on the UK’s aerospace, defence, security, and space sectors certainty caused a significant period of uncertainty for our members.
The surrounding geopolitical uncertainty has also meant that the companies operating within our sectors must be more resilient in the way they conduct business. We support just over 1,600 member companies, of which around 95 percent are small to medium-sized enterprises (SMEs).
The impact of those challenges can be pretty significant, particularly for SMEs, so we’ve stepped up our support for them.
Recently, there was excellent news that the UK government has finally committed to increasing defence spending to up to 2.5 percent of GDP – that was a very welcome announcement.
We’re starting to see some plans to enable SMEs to raise some much-needed funds, and ADS Group (ADS) is very close to that activity.
“WE TAKE GREAT PRIDE IN OUR SECTORS BEING LEADERS IN INNOVATION, TECHNOLOGY, AND R&D. THE LAST 12 MONTHS HAVE CERTAINLY DEMONSTRATED STRONG DEMAND, PARTICULARLY IN ADVANCED MANUFACTURING”
– AHSLEY GASSON, DIRECTOR OF MEMBERSHIP AND COMMUNICATIONS, ADS GROUP
Built for speed, designed for the mission: TEKEVER’s blueprint for AI-centric autonomous systems in Europe
A new model for European uncrewed systems
Across Europe, organisations in fields as varied as security, environmental monitoring, and defence face the same challenge: adapt quickly or risk falling behind. Traditional development cycles measured in years no longer keep pace with the speed of events. Today’s missions demand systems that can be fielded, tested, and refined in real time.
This is the environment in which TEKEVER has become Europe’s leading pan-European provider of AI-centric autonomy. Its position is defined not simply by size, but by a fully vertically integrated model, proven operational experience, and a culture of relentless optimisation.
Operating across aerospace engineering, propulsion systems, avionics, resilient communications, advanced payloads, software, data science, and AI, TEKEVER is far more than a UAV manufacturer - it is a technology enterprise capable of designing, building, and supporting complete, end-to-end systems. From uncrewed aerial platforms to mission software, from intelligence-as-a-service to complex electronic warfare, the company’s goal is clear: to
deliver actionable intelligence to operators at speed and at scale.
As Ricardo Mendes, TEKEVER’s CEO, puts it: “Innovation driven by real operational needs is the only innovation that matters. We don’t wait for a requirement to be written; we respond to what’s happening in the field.”
A trusted European partner with a proven track record
TEKEVER’s systems are deployed by frontline agencies, trusted by governments, and recognised for delivering results in the most demanding environments. Over the last decade, the company has become a familiar presence in European missions: from search-and-rescue in the Mediterranean to persistent coastal surveillance along the Atlantic, and from border security to environmental protection and biodiversity monitoring.
This blend of defence, security, and societal missions underscores TEKEVER’s resilience and versatility as a European partner committed to sovereignty and technological independence.
AR3 Evolution – learning at the speed of conflict
The AR3 Evolution epitomises TEKEVER’s philosophy of AI-driven, operator-centred design. Shaped by continuous operational use, most notably in Ukraine, the system has accumulated more than 10,000 flight hours and undergone over 100 design iterations. Each improvement – whether extending endurance, hardening against electronic warfare, or reducing reconfiguration time – has been forged in real operations.
Beyond conflict, the AR3 has been invaluable in civilian missions: wildfire prevention in Canada, coastal monitoring in Portugal, and conservation efforts across Europe. Its adaptability reflects TEKEVER’s commitment to AI-enabled autonomy designed for both contested battlefields and humanitarian challenges
AR5 – Europe’s first UAS-based maritime surveillance system
The AR5 extends TEKEVER’s leadership as Europe’s most advanced medium-altitude, medium-endurance platform.
Operating over the English Channel since 2019, it supports UK authorities in tackling illegal trafficking and safeguarding lives. “Every day, dozens of asylum seekers and refugees set off on the dangerous journey across the English Channel… Drones can identify humans in distress in a much faster way and help rescue teams,” explains Paul Webb, TEKEVER UK Managing Director.
With more than 12 hours’ endurance and a payload suite including maritime radar, SAR, EO/IR cameras, AIS and EPIRB receivers, the AR5 can cover vast areas, detect and track vessels, and provide real-time, highly accurate intelligence. It has already proven its worth in humanitarian missions, such as search-and-rescue in the Mediterranean, whilst also contributing to environmental monitoring like whale detection in the Pelagos Sanctuary.
Complementing it, the AR3 – with its 16-hour endurance, flexible payloads, and minimal logistics footprint – is ideal for tactical scenarios. Launched from mobile catapults and recovered by parachute or net, it creates a responsive layer alongside AR5 operations, maximising coverage and adaptability.
Digital first: From data to decision
If TEKEVER’s platforms provide the eyes and ears, its digital and AI backbone provides the brain. Data is ingested, fused, and transformed into actionable intelligence at speed, reducing cognitive load and accelerating decisionmaking.
This approach reflects TEKEVER’s origins as a software company: drones as “computers with wings”, designed from the outset to run applications, process data, and evolve rapidly. That philosophy still drives the company’s four business areas, ensuring that digital innovation enables every mission.
Investing in Europe’s future
TEKEVER’s commitment to Europe is tangible. The company has announced a £400 million investment in the UK over the next five years, creating more than 1,000 highly skilled jobs whilst reinforcing sovereign industrial capability.
A flagship programme enabled by this investment is StormShroud, a next-generation electronic warfare initiative under the Force’s (RAF) Autonomous Collaborative Platforms programme. At its core is the TEKEVER AR3, delivering agile, uncrewed capability to enhance the survivability of RAF combat aircraft. Equipped with Leonardo UK’s BriteStorm payload, the system is capable of disrupting enemy radar and enabling precision effects without exposing crewed aircraft to risk.
By combining a battle-proven tactical platform with advanced mission-specific payloads, TEKEVER has provided the RAF with a new electronic warfare capability in under six months. This achievement illustrates how AI-centric autonomy, European collaboration, and vertical integration can accelerate delivery of cutting-edge defence innovation.
People and culture
Behind TEKEVER’s achievements is a workforce of nearly 1,000, spread across cutting-edge facilities in the UK, Portugal, France, and Ukraine. Multidisciplinary teams bring together aerospace engineers, AI specialists, mission operators, and field technicians – united by a culture that values experimentation, rapid learning, and delivery.
As Mendes emphasises: “We want builders – people who are inquisitive, who want to experiment, learn, and deliver again. That is the culture that allows us to innovate at speed.”
Looking ahead
TEKEVER’s ambitions go beyond airborne ISR. The company is investing in space-based sensing and communications, digital twins, and AI-enabled autonomy that reduces operator workload whilst keeping humans firmly in the loop.
Ultimately, TEKEVER is a European company built on sovereignty, innovation, and scale. It delivers autonomy centred on AI, end-to-end integration, and operational relevance. Its systems are already saving lives, protecting borders, and advancing scientific knowledge – embodying a European vision of autonomous technology fit for today’s challenges and tomorrow’s missions.
https://www.tekever.com/
Aerospace, defence, security, and space are now priority industries for the UK, which is an excellent win for ADS and our members. One thing we’re trying to ensure is that our members are informed and enabled to access those funding opportunities where possible.
There are over 30 percent more people working in our sectors compared to 2014. Albeit slowly, we are seeing pathways and opportunities being created, and we want to continue growing this workforce in the UK.
We can’t ignore the fact that companies need to be more efficient and smarter in the way they operate, however
“WE HAVE AN INTERNATIONAL FOCUS, SO ACCESS TO GLOBAL BUSINESS DEVELOPMENT SUPPORT AND COLLABORATIVE OPPORTUNITIES IS SOMETHING WE’RE VERY FOCUSED ON”
– ASHLEY GASSON, DIRECTOR OF MEMBERSHIP AND COMMUNICATIONS, ADS GROUP
we’re really excited about the investments coming in and enabling our workforces to increase their productivity and meet this unprecedented demand.
From our perspective, whilst we’ve had an incredible 12 months, we’re not complacent – there is always the next challenge or global issue that we must deal with, so ADS is always moving forward.
I like to think that we’re always at the forefront of what’s required of us and our members.
EO: Can you share some key objectives that ADS has achieved in the last year? What successes are you most proud of?
AG: When I look at the trends from a membership perspective, we’ve had about 42 percent growth in the last three years.
That’s a strong message indicating trust in ADS from our members, and we are definitely committed to supporting and delivering for these businesses.
By providing our members with business development support and access to supply chain opportunities, we’ve really enhanced our service offering. We have a very strong business development team and are always looking to
UK YOUTH ROCKETRY CHALLENGE
Organised by ADS, the UK Youth Rocketry Challenge (UKROC) is an exciting initiative that allows the industry to invest in the next generation of engineers. Designed to provide practical experience in building and executing complex missions, this challenge targets students aged 11 to 18 from secondary schools, colleges, educational institutions, or youth groups, offering them the opportunity to build a rocket.
The rocket must ascend to a target altitude and flight duration whilst following specific rules, which change annually to inspire innovation and new approaches to design. The goal is for the rocket to successfully carry a fragile payload – two raw eggs –which must return to Earth intact.
This year was the largest and most geographically diverse edition of UKROC to date – incredibly, more than 166 teams from over 85 schools registered to take part.
Given the demand from the number of teams looking to take part, for the first time this year, ADS has launched a Welsh regional heat, effectively meaning the whole UK is participating in the challenge.
As STEM skills shortages continue to blight the UK economy, it’s an exciting way for young people to upskill themselves, working on complicated mathematical equations and applying their knowledge of science and technology.
Following the best-attended competition in its nearly 20-year history, the 2026 International Final will be held at the prestigious Farnborough International Airshow, where UK national winners will have the opportunity to compete against teams from France, the US, and Japan.
COMPOSITES, ENGINEERING AND MANUFACTURING SOLUTIONS
ARRK Nuneaton Technical Centre leans into vertical integration by delivering endto-end engineering solutions for defence and advanced manufacturing.
Our autoclave and oven curing, Icorr Level 2-certified coatings, and clean room facilities ensure high-quality, durable components.
With over 60 years of expertise, we manage every stage of product realisation, from precision tooling and CNCmachined patterns to composite manufacturing using glass fibre, aramid, and Phenolics.
Large-scale CNC machining and metrology support demanding prototypes and low-volume production.
Trusted by OEMs and Tier suppliers, ARRK offers a fully integrated, highperformance manufacturing partner.
Our experienced project management team coordinates seamlessly across disciplines, reducing lead times and enhancing reliability.
improve the quality of our 200+ events.
That’s the one priority across our SME community as they want to be able to utilise ADS to access new business development opportunities across our sectors.
To reinforce our position, this year is on track to be our most successful to date. We’ve already welcomed 300 new members this year alone, which is a significant milestone, and will most likely end up with a total of over 1,700 members by December.
Whilst our membership numbers are great, I would stress that we are very much focused on a retention-first policy. All our efforts go into improving our retention rate, which is stable and above the national average – we’re very proud of that.
However, there’s always more to do, and we’ve continually sought to ensure that we’re improving that rate organically, because we want our members to understand the value of being an ADS member.
Returning to the business development element, we held over 120 separate member events last year, including exhibitions, external events that we’re supporting, industry briefings, and 650 Meet the Buyer sessions.
We’re definitely on the right path; everything’s moving in the right direction because we’re not complacent and there’s always more to do.
EO: How have government policies affected the industry, and what changes have you had to make in response?
AG: Most notably, the recent Industrial Strategy, launched a few months ago by the UK government, provides a comprehensive and long-term plan for our sectors.
We are very grateful for that; our policy team worked tirelessly to collect the views of our members and feed them to the government to ensure our industry’s voice is heard.
As part of the Industrial Strategy, a 10-year budget has been allocated for the Aerospace Technology Institute, with which we work very closely. It also includes support for high industrial energy costs, which remains a key focus for our industries and poses a challenge to manage.
Additionally, there is a strong emphasis on upskilling and reskilling our workforce.
We are committed to supporting efforts to upskill and reskill our workforce and implementing interventions to boost access to finance, which has been a persistent issue.
EO: What new initiatives has ADS launched recently, and what goals do you hope to achieve with them?
AG: As ADS is the national trade body for our industries, we represent companies from across the whole of the UK.
We also have regional offices and teams in Northern Ireland and Scotland. Having listened to our members’ views and extracted some feedback from our biennial survey, it was apparent that they wanted ADS to have a greater presence throughout the UK.
ADS has created a new initiative called Engage – a series of activities and events designed to foster growth within the UK’s advanced manufacturing sectors. This takes ADS on the road to deliver core member value engagements across the country.
We’ve covered the southwest, Leeds, and the Midlands,
and Manchester and Cardiff are coming up soon as well – we’re really trying to ensure ADS is visible across the entire breadth of the UK. Those events are particularly well attended, and on average, we often see hundreds of our members attend.
Depending on who is hosting us, space may be limited, but the launch of the Engage series has been hugely encouraging, as many members have attended and they seem to greatly appreciate the chance to connect with us.
Security & Policing is a flagship event for ADS, and we are proud to deliver it on behalf of the UK Home Office.
This year, Security & Policing was a record-breaking event, with a 10 percent rise in visitor numbers and 180 international delegations. We felt these figures and our efforts have effectively reinforced the role of ADS within the security and resilience sector, making us a trusted partner in global security collaboration.
The number of exhibitors was also at its highest in the event’s 40-year history, with over 400 attending. We effectively ran out of room in the exhibition hall, so now we are looking at how we can expand that for 2026.
EO: Finally, what support or resources does ADS offer to its members to help them adapt to changing industry dynamics?
AG: We work with a large number of organisations, partners, and supporting bodies, operating a collaborative approach to helping our sectors.
Although we believe ADS excels in its work, there are always opportunities for collaboration with our partners. The ultimate goal is to ensure the success of the companies operating in our sectors.
We want to help our members understand the value of being an ADS member, and collaboration is definitely key to that. Whether it’s representing industry or driving innovation forward, I would say we are at the forefront of these activities.
For example, we’re at the heart of the joint industrygovernment growth partnerships which are shaping our sectors. Our primary role is to represent the interests of our members and encourage their participation in various initiatives that stem from this collaboration.
We are committed to ensuring our presence in government initiatives, acting as the voice of our members whilst also considering a global perspective.
We have an international focus, so access to global business development support and collaborative opportunities is something we’re very focused on. Currently, we have collaboration agreements with
19 international trade associations similar to ADS. We manage numerous UK pavilions on behalf of the Department for Business and Trade at national and international exhibitions, and I like to believe we act as a convener of members, industry, and government stakeholders.
Therefore, we can create an active network of participants to further support and empower the aerospace, defence, security, and space sectors whilst influencing business overseas.
We’re actively at the table engaging in discussions, the international growth of our organisation is rapidly expanding, and many exciting developments are taking place. As our membership continues to grow, our challenge is to ensure all members are kept informed.
comms@adsgroup.org.uk www.adsgroup.org.uk
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SIX DECADES OF DESIRABLE RVS
Since 1965, Adria Mobil has been inspiring leisure travel adventures with its pioneering, innovative, and high-quality recreational vehicles. We celebrate the company’s 60th anniversary with Matjaž Marovt, Industrial Director, and Marko Lekše, Procurement and Supply Chain Director
Writer:
Jack Salter | Project Manager: Cameron Lawrence
Caravanning is a unique form of tourism best described as the pursuit of freedom on the open road – with the comfort of home always close by.”
Adria Mobil is one of Europe’s leading companies in the recreational vehicle (RV) and mobile home markets.
On a mission to deliver premium quality, design, and value for memorable experiences, its vision is to be the most desirable brand in the RV industry.
The company is now more successful than ever thanks to its award-winning caravans, campervans, motorhomes, and mobile homes, which turn every journey into an inspiration.
“We are one of Europe’s leading manufacturers of leisure vehicles and play a prominent role in shaping the continent’s caravanning market,”
continues Matjaž Marovt, Industrial Director.
Adria Mobil is headquartered in the Slovenian city of Novo Mesto, where the company manufactures its
caravans and motorhomes.
Since 2022, part of the production has been relocated to a second facility in the nearby village of Bič.
“We also market mobile homes and glamping tents, which are produced by our subsidiary Adria Dom in Kanižarica, Črnomelj,” adds Marko Lekše, Procurement and Supply Chain Director.
At the end of 2017, the Adria Mobil Group became part of the French Trigano Group, entering a stable strategic ownership structure that enables Adria Mobil to effectively leverage internal synergies and market opportunities.
Since March 2024, the company has been led by CEO, Gregor Adler, who together with his team is efficiently pursuing the company’s vision and strategic goals.
SETTING THE FOUNDATIONS
A combination of several factors differentiates Adria Mobil and makes it one of the leading European RV manufacturers.
Tradition certainly plays an important role, as does the company’s six decades of experience in producing leisure vehicles.
Indeed, Adria Mobil’s success hasn’t been achieved overnight, as it applies 60 years of experience and know-how to every vehicle.
The company’s rich history dates back to 1965 when it manufactured the Adria 375, which soon became synonymous with leisure and outdoor freedom and set the foundations for its rich heritage of caravan production.
“The caravanning industry was still in its infancy in the 1960s, and Adria Mobil’s products at the time –exclusively caravans – were modest and simple. Even then, however, the focus was on functionality and quality,” Marovt insights.
Since then, more than 725,000 leisure vehicles have been produced by the company, including over 570,000 Adria caravans.
Initially, it took two months to produce the first prototype of the Adria 375 at Industry of Motor Vehicles (IMV), the forerunner to Adria Mobil.
That same year, the caravan was exported and sold to Sweden, a milestone that can be seen as an early indicator of the success its products have continued to enjoy.
Many improvements were developed to satisfy Swedish customers, including better insulation, a safer chassis, and reduced weight – still part of the company’s DNA –and so began the pioneering story of Adria Mobil’s leadership in the Swedish market.
The Adria 375 paved the way for internationalisation, with the company’s products now distributed across 30 European countries and
MATJAŽ MAROVT INDUSTRIAL DIRECTOR
Marovt holds a degree in electrical engineering from the Faculty of Electrical Engineering at the University of Ljubljana.
He further advanced his education with a Master of Science (MSc) in Quality Management and Business Excellence from Sheffield Business School, part of Sheffield Hallam University in the UK. His dissertation was distinguished with a nomination for the prestigious European Master’s Thesis Award by the European Foundation for Quality Management (EFQM).
Throughout his career, Marovt has held a number of prominent leadership roles, including CEO of Holding Slovenske Elektrarne, board member at Prevent Global, and senior management positions at Gorenje. Currently, he serves as Industrial Director at Adria Mobil, where he brings his extensive experience from large-scale industries to the RV sector.
Transitioning to the RV industry has presented an exciting new challenge for Marovt. He is particularly motivated by the opportunity to adapt best practices from complex industrial environments to the unique dynamics of RV
“CARAVANNING IS A UNIQUE FORM OF TOURISM BEST DESCRIBED AS THE PURSUIT OF FREEDOM ON THE OPEN ROAD – WITH THE COMFORT OF HOME ALWAYS CLOSE BY”
– MATJAŽ MAROVT, INDUSTRIAL DIRECTOR, ADRIA MOBIL
beyond – including Australia, New Zealand, Japan, South Korea, and Taiwan – through a network of more than 500 dealers.
“Adria Mobil’s very first caravan was exported and sold on the Swedish market. This was not only a significant early sign of the brand’s international potential but also a clear indication that our path would be one of partnerships that transcend national borders,” highlights Marovt.
“As we continued to prove our value to customers, Adria Mobil quickly gained international recognition. One of our key competitive advantages is undoubtedly our flexibility and ability to cater to the diverse expectations of
users in different countries.”
MAJOR MILESTONES
Many milestones followed the original Adria 375 caravan that helped shape the brand and many customers’ lives.
In 1970, Adria Mobil’s signature decorative blue stripe was introduced at the window level of its caravans, a symbol of the Adriatic Sea and sky. Initially, the blue stripe was not well received because it was so different from the competition, who used more pastel colours. Over time, however, it became a distinctive trademark of the brand.
The company came to dictate the tempo of other European
producers throughout the decade by introducing double-glazed windows and warm-water heating in its larger models, catapulting it to the summit of European caravanning.
Subsequently, the 1980s saw a record number of Adria Mobil caravans sold, reflecting a growing interest in caravanning holidays and the company’s pioneering designs, including new interior solutions and a ‘central services unit’ for all electrical devices.
In 1982, the company developed its very first motorhome prototypes, before taking its first steps to enter the emerging campervan market in 1995.
Its state-of-the-art manufacturing facility in Novo Mesto opened a decade later, bringing the latest in worldclass manufacturing techniques.
“Continuous growth led to a major milestone in 2005 when we moved to a new location and opened a new factory – our current headquarters,” Lekše details.
TWO BRANDS. ONE VISION. ADVENTURES WITHOUT LIMITS.
When innovation meets trust, unforgettable success stories begin. REICH and Adria Mobil –a partnership that breaks boundaries and sets new standards. Congratulations to 60 years and to many more adventures side by side!
A Jubilee Year with Lasting Impact
Partnership, Innovation and Quality in the Spirit of Mobile Travel
2025 marks a milestone for the caravaning world: Adria Mobil (Adria) is celebrating its 60th anniversary, while REICH GmbH looks back on 50 years of company history. For more than 30 years, these two traditional brands have shared a close partnership which shines even brighter in this anniversary year. Together they set benchmarks: Adria with its caravans and motorhomes, REICH with highend technology for water supply, comfort and vehicle integration. They have been working side by side for decades, always with a common goal: the perfect mobile experience for camping fans. This connection is no coincidence, but the result of genuine passion and professional commitment. “We don’t just help shape the caravaning experience, we keep moving it forward,” explains Steffen Bender, Managing Director of REICH GmbH. “The shared history of our companies shows how partnership development on equal footing creates real added value for the customer.”
Trust Built Through Continuity: The REICH-Adria Partnership
The partnership between REICH and Adria is based on trust, strengthened with each new product generation. REICH exclusively supplies Adria vehicles with complete water systems –from filling the tank with fresh water to pumps, pipes, and taps. This seamless OEM integration means planning processes, technical coordination and customer-specific design solutions from a single source. Components are precisely matched, assembly interfaces optimised, and processes synchronised. For Adria this means fewer interfaces, higher efficiency and a harmonious interior look and feel.
REICH Water Solutions – The Heart of Mobile Water Supply
As a leading manufacturer in water supply for caravans and motorhomes, REICH Water Solutions impressively demonstrates how to combine technology and quality.
Steffen Bender, Managing Director of REICH GmbH, stands for innovation, quality, and partnership.
The location in Eschenburg (Germany) has been the starting point for development and production since the company’s founding in 1975; today the company owns well over 100 patents and property rights. With approximately 240 employees at the headquarters as well as subsidiaries in the Netherlands and Great Britain, REICH drives its brand worlds forward.
REICH is one of the few manufacturers to offer the complete water supply portfolio for life on the road – from filling inlets through pumps, piping for fresh and wastewater to taps and showers in kitchen and bathrooms The range of taps consists of a variety of well-thought-out inhouse developments such as the elegant LINNEA or the folding TWISTER, completed by individual solutions that are specifically
All Adria vehicles are exclusively equipped with REICH water systems – from pumps and piping to taps and fittings for kitchen and bathroom.
The PowerFlow pressure pump delivers up to 12 liters per minute at 2.7 bar, ensuring consistently high water pressure even in larger leisure vehicles.
easydriver: Comfort, Safety and Smart Mobility
With its easydriver brand, REICH pursues one clear goal: making the caravaning experience easier, safer, and more comfortable. All products in this line follow the philosophy of making technology intelligent and intuitively usable.
adapted and realized for the OEM customer and the respective corporate design. REICH piping systems and hoses already meet the highest hygiene standards –are KTW-BWGL certified and EU2020/2184 ready – allowing easy, safe integration.
In the field of pump technology, REICH sets standards: A particularly powerful example: the PowerJet Plus submersible pump delivers around 25 l/min and works with 2.1 bar pressure, which in practice ensures reliable water supply with optimal
Small but powerful: The PowerJet Plus submersible pump provides around 25 liters per minute –reliable water supply for life on the road.
pressure and flow rate at all water points. From quiet and powerful submersible pumps to the new PowerFlow pressure pump with 12 l/min and 2.7 bar, the company offers solutions for every vehicle size. Thoughtful details such as optional bypasses for pulse damping and variable connection variants demonstrate the practical relevance of this development. REICH’s proprietary filter solutions such as the modular myclean®water system – consisting of activated carbon (“active”) or hollow fiber membrane (“sterile”) –ensure hygienic, germ-free drinking water supply and taste neutrality at the highest level and with maximum safety. The myclean®water sterile filter originates from medical technology and is tested according to international standards for sterile filtration. The range is complemented by cleaning products specifically for fresh and gray water tanks as well as the matching piping systems.
Another innovative component is the modular Smart Supply connection system: It combines design quality with technical functionality and flexibility. Available in various versions and colors, Smart Supply integrates seamlessly into modern vehicle design and provides a futureproof solution for all connections. Supplying utilities thus becomes not only more practical but also a visible mark of quality.
At the core are caravan maneuvering systems such as easydriver basic, active, pro and infinity, which impress with powerful motors, durable materials and user-friendly operation. The experience from decades of development flows into this as well as feedback from practice. The systems move caravans precisely and reliably – even in tight spaces or uneven terrain.
REICH continuously invests in the further development of its easydriver technologies. With the Easy Wheel active, a motorized jockey wheel was launched, which eliminates annoying manual cranking and regulates the height of the support wheel comfortably at the touch of a button or via the myCaravaning app. Its next level of development, Easy Wheel active AI, is a technical study for automated hitching, in whose process of development Artificial Intelligence (AI) was used and is now integrated into the product. It allows the caravan to be coupled effortlessly at the push of a button: Using intelligent camera technology, the system recognizes the towing vehicle by its license
The modular Smart Supply connection system combines functionality with modern design.
Clean drinking water wherever you travel: The myclean®water sterile filter removes 99.99999% of all bacteria and is available as a filling or built-in kit.
The myCaravaning app not only controls and monitors REICH products but also provides many useful tools for the camping experience.
plate, maneuvers the caravan into position, and hitches it more or less automatically.
A central element in many products is the innovative control by smartphone. From easydriver maneuvering to safetyre tire pressure monitoring, numerous functions can be controlled and monitored in the myCaravaning app. The app also includes lots of useful functions such as a 14-day weather forecast, level function or a sun alignment aid – to name just a few.
REICH COATEX enables chrome-plated plastic surfaces entirely without the use of toxic Chromium VI – REACHcompliant, durable, and designed to meet the highest standards.
REICH as OEM Expert for Custom Solutions
REICH is more than just a supplier – it is a strategic partner developing custom solutions for manufacturers. Working closely with its OEM customers, the company creates products precisely customized to design specifications, technical requirements, and assembly processes. REICH not only offers technical expertise in the development of mechanical and electronic components – including software – but also maximum flexibility in design, material selection and functional adaptation.
This ability to customize provides manufacturers who want to differentiate themselves in competition with a strategic advantage. From color-matched taps and modified geometries to integration-ready supply connections, REICH delivers OEM-specific series products.
A prime example of the company’s innovative strength and its commitment to an environmentally friendly future in electroplating is REICH COATEX. As the first company, REICH has developed a unique process that enables chrome-plated plastic surfaces entirely without the use of Chromium VI. This pioneering technology is fully REACH- and compliance-certified and meets the highest standards for surface finish and durability. With REICH COATEX,
Faster, stronger, smarter: The easydriver infinity makes maneuvering caravans easier than ever, offering maximum traction with its innovative Tyrefree concept.
sustainability and design standards become one.
Continuing Together on Innovation Course
The long-standing partnership with Adria is no reason for REICH to rest –but to keep driving innovation: “Our shared history proves that great things emerge from continuous partnership and a true spirit of innovation,” summarizes Steffen Bender. “We will continue to do everything to lift the caravaning experience to the next level.”
With clear focus on quality, safety and comfort, REICH remains a driving force for mobile living in the future – and a strong partner for the international caravaning industry.
Phone: +49 (0)2774 9305 0
Email: info@reich-web.com
Website: www.reich-web.com
By the mid-2000s, Adria Mobil was well-recognised as being designled and innovative, with a portfolio of industry-leading models – the Alpina, Adora, and Altea caravans; Sonic, Coral, and Matrix motorhomes; and Twin campervans – the latter becoming one of its best-sellers.
“We offer a comprehensive range of motorhomes, caravans, and campervans, all amongst the most popular in the European caravanning industry. This range is further complemented by motorhomes and campervans marketed under the Sun Living brand,” Marovt tells us.
NEW MODELS
For the upcoming period, Adria Mobil has presented new models including the Supertwin, the company’s first
campervan based on a MercedesBenz platform with four-wheel drive. Designed and built tough for adventure seekers and because difficult roads always lead to the most beautiful destinations, the new Supertwin features state-of-theart engineering, enhanced safety, driver assistance systems, and a luxurious, sophisticated interior for uncompromised comfort.
Other new models include the Compact Max, Adria Mobil’s first motorhome built on a Volkswagen chassis; and three new layouts in the Twin campervan range.
In the caravan segment, it has additionally launched refreshed editions of the Adora and Astella series.
The former sets new standards for performance and comfort as all living
spaces have been refined, providing elegance and filled with natural light.
Adria Mobil also continues to break the rules with the launch of its new Astella, with its capsule-shaped profile and detailed changes to body construction for extra peace of mind.
Inside, the Astella has all-new interiors for an inspired luxury experience beyond comparison. Each of the four layouts features two sets of double doors for connected indooroutdoor living.
The long-awaited redesign of the Action caravan, meanwhile, has also been launched exactly 20 years after the original.
The Action redefined what was possible in a compact caravan and has been reimagined as two new models, both made with the same unique DNA.
MARKO LEKŠE PROCUREMENT AND SUPPLY CHAIN DIRECTOR
Lekše holds a degree in mechanical engineering from the Faculty of Mechanical Engineering at the University of Ljubljana. He further enhanced his expertise with a Master of Business Administration (MBA) in Purchasing and Procurement Management from the European Institute of Purchasing Management (EIPM) in France.
Throughout his career, Marko has held several key leadership positions in the automotive and manufacturing sectors. Prior to joining Adria Mobil, he gained valuable experience at Revoz and Groupe Renault, where he was involved in strategic sourcing, supplier development, and international project
Since 2007, he has served as Procurement and Supply Chain Director at Adria Mobil, where he plays a central role in shaping the company’s sourcing strategy, supplier network, and operational resilience. His leadership has been instrumental in aligning procurement with Adria Mobil’s broader goals of innovation, quality, and sustainability.
Shifting from the automotive industry towards RVs has allowed him to apply best practices from complex industrial environments to a dynamic and customer-focused industry. He is particularly driven by the opportunity to foster longterm supplier partnerships, support product innovation, and contribute to the company’s continued growth in European and global markets.
“WE REMAIN FIRMLY COMMITTED TO ADVANCING IN THE AREAS OF TECHNOLOGY, DESIGN, QUALITY, AND INNOVATION. WE ACTIVELY MONITOR INDUSTRY TRENDS, PROACTIVELY SEEK OUT SUSTAINABLE SOLUTIONS, AND STRIVE TO DELIVER THE VERY BEST PRODUCTS BASED ON IN-HOUSE EXPERTISE AND DEVELOPMENT”
–
MARKO LEKŠE, PROCUREMENT AND SUPPLY CHAIN DIRECTOR, ADRIA MOBIL
Its iconic shape has been modernised but remains recognisably familiar; inside, clever design and use of space offer even more flexible and comfortable living.
“With our broad product portfolio, we are able to address virtually all customer segments, offering both entry-level products as well
as high-end models such as the Supersonic motorhome, Supertwin campervan, and Astella caravan,” Lekše states.
“Our portfolio includes more than 100 different models of leisure vehicles, offering an exceptionally wide range of products and plenty of choice.”
2025 is a celebration of the past six decades of Adria Mobil, and with these new vehicles, the next chapter of the story has been written.
The company’s vehicles are designed for its users, with a wide choice of models, layouts, and features, as well as a selection of textiles and soft furnishings.
60TH ANNIVERSARY
From very humble beginnings, where a group of visionary individuals and a small but highly motivated team created the first products practically from scratch, Adria Mobil has grown into a global brand that helps shape industry trends.
This year, the company has reached another significant milestone – the
ADRIA MOBIL’S PRODUCTS – AT A GLANCE
CARAVANS
• ASTELLA – Redefines leisure travel and mobile living with awardwinning avant-garde design.
• ALPINA – An elegant homestyle feeling with a blend of contemporary and classic design.
• ADORA – Sets new standards for easy-living comfort and assured performance.
• ALTEA – A best-selling range of modern, lightweight, and contemporary caravans.
• ALTEA 60Y – A limited-edition Altea that is part of the 60 Years Selection.
• ACTION – Reimagines and redefines what is possible in a compact caravan.
production and sale of its 100,000th motorhome and 55,000th campervan – and celebrated its 60th anniversary by introducing the exclusive 60 Years Selection.
These limited-edition vehicles –the Twin 60Y, Coral 60Y, Matrix 60Y, Compact 60Y, and Altea 60Y – are designed with premium materials, new design details, and special features.
• AVIVA – A range of modern, lightweight caravans designed for easy living.
• AVIVA LITE – A surprisingly light and inventive caravan.
MOTORHOMES
• SONIC – Style, performance, and comfort all in one.
• SUPERSONIC – Sophisticated, elegant design and timeless performance.
• MATRIX – Designed to take style and versatility to a new level.
• MATRIX 60Y – A limited-edition Matrix that is part of the 60 Years Selection.
• CORAL – Comfortable touring all year round.
• CORAL XL – The comfort of Coral for large families and groups.
This includes 60th anniversary graphics, textiles, and embroidery, along with nice touches such as an Adria Mobil-branded wooden chopping board.
The company presented the 60 Years Selection at a memorable event, where it also showcased other exciting novelties designed and developed to inspire new generations of travellers.
• CORAL 60Y – A limited-edition Coral that is part of the 60 Years Selection.
• COMPACT – Stylish, slim-fit, and agile.
• COMPACT MAX – A premium, slightly wider model.
• COMPACT 60Y – A limited-edition Compact that is part of the 60 Years Selection.
CAMPERVANS
• TWIN – Best for everyday escapes.
• TWIN SUPREME – All-round practicality and comfort.
• TWIN SPORTS – The iconic pop-top campervan.
• SUPERTWIN – A rugged campervan for more challenging terrains.
• TWIN 60Y – A limited-edition Twin that is part of the 60 Years Selection.
ADRIA
CONGRATULATIONS ON 60 YEARS OF ADRIA BRAND
Adria Mobil & LAMILUX – A Journey of Excellence
For 60 years, ADRIA BRAND has inspired mobile living across Europe. We are proud to contribute to this success – with our innovative LAMILUX SUNSATION® GRP - as sheets or coils - used for the vehicle’s exterior sidewalls.
Maximum gloss retention. Outstanding colour resistance. Designed to withstand time and travel.
“IT’S AN IMPORTANT AND HONOURABLE ANNIVERSARY THAT WE LOOK AT WITH GREAT PRIDE, AS FEW COULD HAVE IMAGINED SUCH SUCCESS 60 YEARS AGO. WE’VE BEEN PRESENT IN THE MARKET FOR SIX DECADES, AND OVER THIS TIME, WE’VE GAINED A DEEP UNDERSTANDING OF OUR CUSTOMERS’ NEEDS AND DESIRES”
– MATJAŽ MAROVT, INDUSTRIAL DIRECTOR, ADRIA MOBIL
“It’s an important and honourable anniversary that we look at with great pride, as few could have imagined such success 60 years ago. We’ve been present in the market for six decades, and over this time, we’ve gained a deep understanding of our customers’ needs and desires,” reflects Marovt.
“Besides that, anniversaries provide an excellent opportunity not only to reflect on the journey we have taken
so far, but also to look ahead.”
In May, the company also marked its milestone anniversary by hosting a dynamic and diverse programme across several locations for both domestic and international guests, including all key stakeholders.
The programme included a press conference, a guided tour of Adria Mobil’s production facilities, a workshop for suppliers, and a visit to the IMV Museum, where the
company’s curated collection of products is exhibited.
There was also a special experience day at the Automobile and Motorcycle Association of Slovenia (AMZS) Safe Driving Centre in Vransko, where the guests were engaged in simulated traffic scenarios.
“The highlight of the celebration was an evening cultural event, intertwining the past and tradition with modernity and freshness,” Lekše smiles.
As Adria Mobil proudly celebrates its 60th anniversary, the company is already looking ahead with energy, ambition, and a clear vision to marking its 70th by embracing new innovations, exploring emerging markets, and connecting with new customer groups.
“Our journey continues with the same pioneering spirit that has defined Adria Mobil for six decades,” affirms Marovt.
LAR TRANSPORTNI SISTEMI
d.o.o. is a specialised manufacturer of conveyor systems, rollers, and complete turnkey material handling solutions, including machine engineering and automation. For more than fifteen years, we have been helping companies across a wide range of industries streamline and optimise their production processes. Because we develop and manufacture everything in-house, we can respond quickly and adapt our solutions to each customer’s specific needs.
Our experienced sales engineers are out in the field every day, staying close to our clients and understanding their challenges. Back at our headquarters, they are supported by a skilled technical team and dedicated colleagues who work together to make even the most complex projects possible.
In 2022, we took over the automation and machine-building programme from MURATECH d.o.o., a respected company with strong connections in Slovenia, across Europe, and beyond. This acquisition brought
valuable expertise into our team and enabled us to expand our capabilities in machine engineering and automation. Today, we offer a truly complete service - from the initial concept and design, through production and installation, to longterm support.
We are proud to be recognised as one of Adria Mobil’s trusted partners, supporting their position as Europe’s leading manufacturer of caravans and motorhomes. Through close collaboration and a deep understanding of their production needs, we contribute to the efficiency, quality, and innovation that define their brand.
We have built our reputation on combining practical technical expertise with reliable delivery.
By working closely with wellestablished suppliers in Slovenia and abroad, we ensure fast turnaround times, high-quality products, and solutions genuinely tailored to our clients. More than simply delivering equipment, we work alongside our customers to solve problems and help them achieve their goals.
Our approach is simple: a clear vision, an honest assessment of our strengths, and a long-term commitment to trust and quality. We pride ourselves on our technical skills, the care we put into every project, and the reliability that keeps our partners coming back.
Every project - even the most challenging - is an opportunity for us to grow, innovate, and create something of lasting value.
Whether you need a single spare part, a custom-built conveyor, or a fully integrated handling system, LAR TRANSPORTNI SISTEMI will deliver - with expertise, flexibility, and a commitment to doing things right. From idea to execution - fast, efficient, and built to last.
ADRIA MOBIL’S PURPOSE, VALUES, AND BEHAVIOURS
The purpose, values, and behaviours of Adria Mobil govern how it does business and shape the company’s culture.
PURPOSE
• EXCELLENCE – Adria Mobil leads in concepts, ideas, and products, striving for excellence.
• CUSTOMER-CENTRIC – The customer and their experiences are put at the centre of its activities.
• PRIDE – The company is proud of all its products and services.
VALUES
• COMMITTED – Adria Mobil’s employees and partners are committed, courageous, engaged, and accountable.
• RESPONSIBLE – The company is professional and responsible, follows the rules, is agile and creative, and delivers.
• PASSIONATE – Adria Mobil is passionate about what it does, loves challenges, and collaborates to solve them.
BEHAVIOURS
• EFFICIENT – Optimising the way it does things, working as a team, and finding synergies and common goals.
• RESPECTFUL – Communicating openly with trust and respect in a safe and inclusive work environment.
• CREATIVE – Finding new ideas, creating innovations, and mastering its knowledge and experience.
BORN OUT OF INNOVATION
Throughout its 60-year history, Adria Mobil has always been an agile and innovative organisation.
Indeed, the company was born out of innovation. In the early years, thanks to its international presence, it contributed valuable foreign currency inflows that helped power the automotive industry.
However, Adria Mobil soon gained independence and set out on its own path of development, guided by a unique vision of the future.
With a relentless focus on new technologies and thoughtful design, its vehicles bridge past and future, delivering exceptional performance and comfort.
Over time, the motorhomes and campervans that have been added to its product range are, from a technological standpoint, significantly more complex to manufacture.
With the introduction of these new product lines came the need for innovative solutions, developed through the adoption of new technologies.
Today, Adria Mobil continues to relentlessly embrace new designs, technologies, and ideas, with the company’s in-house know-how an important competitive advantage.
“We remain firmly committed to advancing in the areas of technology, design, quality, and innovation. We actively monitor industry trends, proactively seek out sustainable solutions, and strive to deliver the very best products based on in-house expertise and development,” informs Lekše.
From the very beginning, Adria Mobil has been systematically developing its own in-house R&D department, laying the foundations for innovation, technical excellence,
For over 50 years, Castagnari has been a benchmark in the Italian plastics manufacturing industry, skillfully combining technology and design to create innovative, highquality solutions.
The company stands out for its wide range of products, including sinks and washbasins, shower columns, shower doors, bathroom claddings panels, and complete shower shells. Each element is the result of continuous research and the courage to explore new opportunities. These characteristics have allowed Castagnari to maintain its leading role in the sector.
Made
with Italian excellence, combining technology and design for the recreational vehicle, marine, and mobile home sectors
The secret to success lies in the perfect combination between advanced technology and Italian design, capable of creating innovative solutions and setting new standards and market trends. The passion for innovation, combined with respect and experience, enables the company to face future challenges with a keen eye on the past.
QUALITY AND EXCELLENCE
Adria Mobil is committed to several principles of quality and excellence:
• It is constantly looking for opportunities to add value to end users by understanding, anticipating, and meeting their needs and expectations.
• Leaders at all levels set and implement goals and act as an example of strong values and business ethics.
• Adria Mobil appreciates the efforts of all employees and creates a culture of knowledge, empowerment, and employee development.
• Decisions are made based on recognising and understanding objective facts and a fast and efficient response to identified opportunities and risks.
• By understanding and managing interrelated relationships and processes, Adria Mobil achieves and maintains excellent results that meet both the shortterm and long-term needs and expectations of all stakeholders aimed towards sustainable development.
• The company’s capabilities are strengthened through the management of internal changes and good mutual relations with partners.
• In cooperation with stakeholders and using the latest technologies, Adria Mobil creates greater added value for all customers, including distributors, traders, and end users, and a higher level of business performance.
• Adria Mobil’s activities have a positive effect on the world, promoting the development of socioeconomic and environmental conditions in the communities where the company operates.
and the long-term competitiveness of its products.
Alongside this internal growth, the company has actively engaged a network of external partners –suppliers, research institutions, and technology experts – to co-create solutions, accelerate development, and bring fresh perspectives into its innovation process.
“We believe that this multidisciplinary approach is essential for long-term success in a highly competitive market, where every percentage of market share must be earned through hard work – nothing is left to chance,” Marovt enlightens.
TECHNOLOGICALLY ADVANCED
Adria Mobil’s factory in Novo Mesto, meanwhile, remains one of the most technologically advanced in the industry.
www.aguti.com www.alko-tech. com www.nordelettronica.it
The factory utilises an advanced end-to-end product development model, where a clear roadmap is defined for every product group.
WHAT IS YOUR CURRENT TAKE ON THE RV MANUFACTURING INDUSTRY IN EUROPE?
Matjaž Marovt, Industrial Director: “Whatever happened in the past and whatever will happen in the future, the basic desire amongst enthusiasts – to enjoy the freedom of movement and leisure – has remained and will remain largely unchanged.
“It is a promising fact about the industry, and how to respond to this permanent desire within a changing world is a sweet challenge.
“At present, the situation in Europe remains uncertain. Customer optimism – an essential driver of investment in caravanning products – has been dampened by global political and economic instability.
“Despite these challenges, it is crucial that we remain persistent in developing and offering new, innovative products that respond to emerging trends and technological shifts in human mobility.
“In fact, times like these may offer the best opportunity to think differently and take bold steps. Periods of uncertainty can serve as a catalyst for creativity, differentiation, and long-term transformation.”
“Here, our products are created from the very first sketch to the final product that drives out of the factory gate,” Marovt outlines.
“Our innovation clock offers us new solutions, which enables continuous improvements of our products. Adria Mobil is known as a producer with a clear vision to offer; of course, we can’t share our future innovations, but we can promise that we will surprise the market.”
The most recent technological innovation implemented at Adria Mobil’s new van production facility in Bič at the end of last year is also particularly noteworthy.
RoboCutVan is a unique bodycutting technology that uses a robot to process the walls, roof, and floor of the base vehicle with cutting-edge precision.
The perfect interior solutions
Vetroresina polyester laminates, ideal for the construction of floors, walls and ceilings
OUR SOLUTION WITH FIBERGLASS LAMINATES FOR FLOORS
Waterproof, recyclable, lighter and longer lasting than any other solution
“We’re improving our development and production processes with a focus on technological and technical development, productivity, quality, sustainability, and ergonomics,” Lekše tells us.
CMT STUTTGART
The best proof of Adria Mobil’s success lies not only in the company’s thousands of satisfied customers, but also in the international awards it receives each year for design and innovation.
“We are fully aware that such recognition also brings a responsibility to always do our best, think outside the box, and remain committed to our vision and goals,” affirms Marovt.
Adria Mobil kicked off its 60th anniversary at CMT Stuttgart, the world’s largest consumer show for tourism and leisure.
The event, which took place from 17th to 25th January this year, showcased travel ideas and holiday destinations from all over the world, including the biggest season launch for caravans, with all the latest models on display.
The caravanning exhibition area featured around 1,200 caravans, motorhomes, campervans, and RVs, along with every type of accessory.
The company showcased its latest vehicles in Hall 3, where attendees could find everything the major series and volume manufacturers currently have to offer.
CMT Stuttgart is therefore an important indicator for the caravanning industry at the start of the new season, where prizes for the best products in various categories are also awarded every year.
Adria Mobil was once again amongst the winners in numerous segments, namely caravans, motorhomes, vans, and minivans.
Its victorious caravans include the Adora, Altea, and Action, as well as the Aviva Lite – an innovative model
“IT IS IMPORTANT TO HIGHLIGHT THAT, AT ADRIA MOBIL, WE CONTINUOUSLY STRIVE TO CREATE A WORKING
ENVIRONMENT WHERE RELATIONSHIPS BETWEEN THE COMPANY AND ITS EMPLOYEES ARE OPEN, RESPECTFUL, AND COLLABORATIVE – A PLACE WHERE EVERYONE FEELS VALUED, WHETHER AS A COLLEAGUE, PARENT, PARTNER, OR INDIVIDUAL”
–
MARKO LEKŠE, PROCUREMENT AND SUPPLY CHAIN DIRECTOR, ADRIA MOBIL
presented in the autumn of 2023.
The Aviva Lite is partly made from recycled materials and, due to its light design and low weight, is suitable for towing with lighter vehicles, which also means a reduced environmental footprint.
In 2024, the Aviva Lite also won the prestigious European Innovation Award (EIA), a coveted honour for manufacturers and suppliers of
motorhomes, vans, caravans, and equipment, in the Sustainability/ Environment category.
The EIA stands for innovation in an industry that is passionately committed to the quality of leisure time for millions of people.
AWARD-WINNING VEHICLES
Adria Mobil’s new generation of Twin campervans, meanwhile, won the
TURNS THE JOURNEY INTO AN EXPERIENCE
THE PERFECT TRAVEL COMPANION
Z-E3776
2-DIN naviceiver with 9" TFT touchscreen and complete motorhome software
“OUR JOURNEY CONTINUES WITH THE SAME PIONEERING SPIRIT THAT HAS DEFINED ADRIA MOBIL FOR SIX DECADES”
–
MATJAŽ MAROVT,
INDUSTRIAL DIRECTOR, ADRIA MOBIL
prestigious EIA in 2025 in the Interior Design category.
This pioneering collection of campervans features thoughtful design, innovation, and technology solutions based upon customer needs and expectations.
For example, the Twin campervans excel in creating a fluid transition amongst interior spaces so that the relatively compact dimensions of a panel van conversion feel spacious and living zones connect and continue one into another.
The sunroof panoramic window combined with open-plan interior design creates a light and airy living room space. They also feature a fresh kitchen design, new swivel-wall bathroom with separate shower, and improvements to the sleeping comfort in the rear and pop-top bedroom in the Twin Sports models.
Moreover, innovative materials emphasise a more sustainable approach to campervans. The new Twin campervans introduce
cupboards made from expanded polypropylene (EPP), a fully recyclable material, which also reduces weight.
The EIA complements the German Design Award (GDA) the Twin campervans won in the Product Excellence category. As one of the most recognised and prestigious awards for design worldwide, the GDA enjoys a high reputation amongst both designers and the general public.
It also won the German Innovation Award (GIA) in the Excellence in Business to Consumer category for its outstanding innovation and pioneering use of EPP in cupboard design and construction.
The large number of awards received by Adria Mobil has strengthened its reputation in the European market and are proof that customers value, recognise, and reward products that are designed with top quality, innovation, functionality, and design.
This is also evidenced by the two awards for customer satisfaction that
the company received in February 2025.
In cooperation with Practical Caravan and Practical Motorhome magazines, they were presented by the Camping and Caravanning Club (CCC) based on the votes of their members. Established in 1901, the CCC is the world’s oldest and largest club for all forms of camping.
Adria Mobil won the Owner Satisfaction Award in both the motorhome and caravan segments, an exceptional recognition that confirms the company’s products are developed and manufactured according to the expectations of users and distinguished by their attractive designs, proven reliability, and ease of use.
CARE FOR THE ENVIRONMENT
Adria Mobil is committed to sustainable development and the prevention and reduction of environmental impacts.
The company considers care for the environment in its development and strategic goals, as well as in all business processes, to further improve its environmental management systems (EMS), which are ISO 14001-certified.
Its manufacturing sites in Slovenia also comply with the requirements of this international standard, meaning everyone at Adria Mobil conducts themselves in a responsible manner.
Systematically setting environmental objectives and product ranges, meanwhile, ensures constant care for and efficient use of natural resources.
Adria Mobil also identifies and reduces all types of negative impacts on the environment, based on analysis of the entire life cycle of its products and services, and aims to reduce the risk of pollution caused by environmental accidents.
Moreover, through the regular education and training of employees and internal communication, the company increases environmental awareness and promotes responsible conduct.
New Adria Twins - all you need to know
On behalf of the Horrex team we would like to congratulate Adria Mobil on their extraordinary 60 year anniversary. Adria is known in the industry as an innovative company, and they were among the first OEM’s to continuously implement our new products. For example, Adria was among the first to introduce the, by Horrex invented, plisse Flyscreen Door in their caravans.
Following this they also introduced our double plisse UCS blinds in many of their vehicles.
When Horrex was the first to enter the market with a Van Flyscreen Door, Adria was again among the first to implement this as standard in all of their campervans. We thank Adria for the great partnership that we have had over the more than 30 years cooperation and we look forward to the many innovative projects that lay ahead.
Horrex, as a leading blind, window and flyscreen manufacturer for over 38 years, is part of the Driving Change Group. The group specializes
in high-end components for the international caravan and camper industry and is active in more than 35 countries, all over the world.
is another innovative company that is part of the group which produces slide-outs for campers, caravans and campervans. The InnoSlide slide-out is specially designed and produced to the high quality standards of the European RV market.
60 Years of Adria Mobil.
Six decades of outstanding craftsmanship, innovative spirit, and visionary leadership –a remarkable milestone in the world of caravanning.
Wentronic Solutions proudly congratulates Adria Mobil on this anniversary. As a premium partner for electronic components, we are proud to stand side by side with Adria Mobil in shaping the future of mobile living – with high-performance technology engineered in Germany.
Our technology highlights:
• High-performance dual USB-C chargers with up to 60 W and Power Delivery
• Solar charge controllers – for intelligent and sustainable energy management
Wentronic Solutions – Passionate German engineering at its finest.
Driving Change Group
LEARN MORE
“ADRIA MOBIL’S VERY FIRST CARAVAN WAS EXPORTED AND SOLD ON THE SWEDISH MARKET. THIS WAS NOT ONLY A SIGNIFICANT EARLY SIGN OF THE BRAND’S INTERNATIONAL POTENTIAL BUT ALSO A CLEAR INDICATION THAT OUR PATH WOULD BE ONE OF PARTNERSHIPS THAT TRANSCEND NATIONAL BORDERS”
– MATJAŽ MAROVT, INDUSTRIAL DIRECTOR, ADRIA MOBIL
DEDICATED AND COMMITTED EMPLOYEES
Evidently, Adria Mobil puts sustainability at the heart of its activities, not least when it comes to people, who are the central building blocks of the company’s long-term development and success.
Past or present, all stakeholders involved in the creation of Adria Mobil’s products – whether employees, distributors, dealers, or suppliers – play a vital role in the
company’s success.
“They are essential and irreplaceable links in the chain, from product development to international recognition and commercial success,” acknowledges Lekše.
Adria Mobil’s dedicated and committed employees, in particular, represent its greatest asset and guarantee the company will continue to compete successfully in the European caravanning market in the future.
“What unites all our employees is a deep sense of dedication, commitment, and motivation in working on everyday challenges, as well as a strong belief that, through teamwork and responsibility, even the most ambitious goals can be achieved,” Marovt emphasizes.
One of the company’s key advantages is its single-shift work schedule, which enables most production employees to finish by 2pm and dedicate the rest of their day to family life.
For the past 13 years, Adria Mobil has held the Family-Friendly Company certificate, which recognises its long-term commitment to helping employees balance their professional responsibilities with their personal life.
As part of this certification, staff members benefit from a range of measures such as paid emergency leave in exceptional circumstances, reduced working hours, the option to work from home in special cases, and scholarships and summer job opportunities for their kids.
“Employees also have access to vacation opportunities using Adria Mobil products, and we organise two company-wide social events every year, along with a special holiday gift programme for our employees’ children,” Lekše shares.
“It is important to highlight that, at Adria Mobil, we continuously strive to create a working environment where relationships between the company and its employees are open, respectful, and collaborative – a place where everyone feels valued, whether as a colleague, parent, partner, or individual,” he closes.
Speci cally designed for RV and caravan users, this compact battery features CAN and LIN communication for seamless integration with vehicles or backup power inverters. Equipped with all essential safety features, it is highly recommended for advanced applications that support CAN/LIN communication, ensuring optimal performance.
in components and bed systems for the caravan industry
Zomi is a specialised manufacturer of metal, aluminium, and plastic parts for caravans and motorhomes. We are highly skilled in producing technically advanced bed systems tailored to the needs of modern recreational vehicles. With a strong focus on quality, innovation, and flexibility, we deliver reliable solutions for the caravan industry. Our international presence and development-oriented approach allow us to build long-term partnerships and provide the best possible experience for our customers.
For over 25 years, STS Oberholz has been your expert OEM partner near Düsseldorf - family-run, flexible, and customer-focused.
We specialise in locks, keys, cylinders, and related products, offering both innovative in-house developments and carefully selected commercial goodsalways high-quality and fairly priced. Driven by functionality, durability, sustainability, and innovation, we deliver smart solutions tailored to the caravanning industry.
Our experienced team and close customer relationships ensure we understand your needs in every detail.
SCALING SCANDINAVIAN SUSTAINABILITY
Scandinavian Data Centers is on a mission to ensure circularity and resilience across its facilities by building ecosystems for energy storage, data centres, and heat reuse. By utilising energy in the most impactful way, the company not only maximises societal benefit per allocated megawatt but also delivers greater value for money to its customers, whilst strengthening Sweden’s digital resilience and enhancing community impact. Svante Horn, CEO and co-Founder, tells us more
Writer: Lily Sawyer | Project Manager: Sam Thomas
Having grown rapidly in recent years, Sweden’s data centre landscape is now one of the most attractive in Europe.
As the wider market undergoes a structural shift, power costs and capacity limits are escalating in Frankfurt, London, Amsterdam, Paris, and Dublin (FLAP-D) data centre hubs, and growth is increasingly moving towards secondary locations.
It is within this context that the broader Nordic region, particularly Sweden, has begun to stand out with its strong fibre networks, abundant
and stable renewable electricity, cool climate, and competitive power pricing.
Sweden is not only a major net energy exporter, delivering 30 terawatt-hours (TWh) to Europe in the last year alone, but also boasts one of the lowest carbon dioxide (CO2) footprints in its energy mix.
Adding to this is a ~2 gigawatt (GW) base district heating load, offering a gateway to Europe’s largest surplus energy production and storage systems.
“A key evolution has been the focus
Svante Horn, CEO and co-Founder
on sustainability, with Sweden uniquely placed to integrate circular principles,” introduces Svante Horn, CEO and co-Founder of Scandinavian Data Centers (SDC), a Swedish scale-up dedicated to creating societal value by building a resilient local ecosystem for energy, data, and heat.
With 240 of Sweden’s 290 municipalities using district heating, the country presents an ideal framework for large-scale heat reuse from data centres.
A Swedish city of 100,000 might have a 20 to 30 megawatt (MW)
heating need in summer, rising to a 200 to 300 MW heating need in winter. As 1 MW of IT load can generate almost 1 MW of heat, this highlights an interesting opportunity.
“Whilst challenges persist in securing grid capacity and managing lengthy permitting processes, Sweden remains a highly competitive and forward-looking market that is wellpositioned to support the next wave of digitalisation, including training greater inference, artificial intelligence (AI), high-performance computing (HPC), and 5G services,” Horn adds.
A PERFECT STORM OF EXTERNAL FACTORS
“As Churchill said, ‘Never let a good crisis go to waste’. We too at SDC are capitalising on several mega trends creating an opportunity for data centres to be part of a circular solution,” muses Horn.
As society is quickly adopting HPC and AI workloads – in essence replacing human-to-machine communication with machine-tomachine – the amounts of information transfer is generating ever higher rack densities.
These densities are forcing the mass adoption of various forms of liquid cooling. This change has resulted in higher out temperatures and much more efficient energy transfers from the data centre.
At the same time, heat pump technology is rapidly improving with higher efficiencies.
Finally, with Russia’s invasion of Ukraine the main input of district heating plants’ biomass costs have skyrocketed and resulted in rapid price increases for district heating end clients.
Consequently, there has never been a better but also more urgent time for data centres to make use of their enormous heat reuse potential.
A CIRCULAR MODEL
With circularity at the heart of how SDC contributes to society, instead of letting valuable energy go to waste, it utilises excess heat from its facilities to feed into district heating networks or greenhouses.
“DATA CENTRES ARE NO LONGER JUST DIGITAL INFRASTRUCTURE – THEY ARE BECOMING PART OF THE ENERGY AND HEAT SYSTEM”
– SVANTE HORN, CEO AND CO-FOUNDER, SCANDINAVIAN DATA CENTERS
“This ensures that every MW consumed not only powers digital services but also warms homes, schools, and workplaces, directly returning value to local communities,” Horn explains.
By linking data centres with nearby battery storage, SDC can reduce its dependency on hydrotreated vegetable oil (HVO) diesel back-up generators. At the same time, energy storage can help to balance the grid, thereby supporting and strengthening the energy system.
For citizens, this means cleaner air, greater use of renewable electricity in the grid, and more reliable power supply during peak demand or disruptions.
“Resilience emerges when these elements are combined,” he assesses.
By co-locating data centres, energy storage, and heat recovery, SDC is creating an integrated ecosystem that strengthens the grid, makes renewable power more dependable, and ensures stability for both customers and surrounding communities.
By reusing excess heat, SDC’s data centres reduce the energy burden on local heating plants, freeing them up to generate more electricity during the cold periods of the year when it is needed most.
“Ultimately, our mission is to maximise the societal benefit of
every allocated MW of capacity. It is not only the right thing to do but has created buy-in from the wider community, enabling ‘ceteris paribus’ – more access to power,” Horn informs.
DOUBLE THE IMPACT
The placement of a data centre can have the greatest possible positive sustainability impact, with a data centre located in Sweden generating five to seven percent of the CO2 output of a data centre in continental Europe, for instance.
“The key metric is if we are going to place new data centre deployments in power surplus jurisdictions, we must demonstrate to these societies that there are clear local and national gains for these projects. Otherwise, we will not have a mass acceptance of new data centres and, as a result, potential political backlash against the sector,” Horn reflects.
Furthermore, as Sweden has a surplus of power whilst other parts of Europe are highly power constrained during certain parts of the year, it is not only an environmental benefit for the planet, but also a clear European win when IT loads relocate from areas with power deficits to areas of green power surplus.
However, to keep power available to new data centre deployments, there must be clear benefits for the allocators of power: the people in local communities.
ENHANCING DIGITAL AND SOCIAL INFRASTRUCTURE
SDC is currently overseeing three distinct data centre projects, marking a step in Sweden’s growing push to align digital infrastructure development with sustainability and societal benefits.
ScandiDC I is the company’s flagship 10MW high-security data centre in Eskilstuna, Sweden, housed in a former World War II mountain facility.
HOW DOES YOUR NEW SALES DIRECTOR, LARS TISÉN, ENABLE SDC TO ENHANCE CUSTOMER DATA SECURITY AND STRENGTHEN ITS STRATEGIC AND TECHNICAL CAPABILITIES?
Svante Horn, CEO and co-Founder: “Tisén’s proven track record in building successful Nordic operations at DigiPlex (now known as Stack) and Conapto brings strategic know-how that ensures we can continue to expand our platform in a stable and reliable way.
“Customers benefit not just from a provider that grows, but one that consistently improves its ability to deliver.
“Meanwhile, his strong commitment to sustainable and circular data centre models ensures our customers gain access to infrastructure that is not only secure and resilient, but also future-ready and aligned with global sustainability goals.
“This combination of technical depth, operational excellence, and a circular vision ultimately creates a stronger, more trustworthy environment for our customers’ most important workloads.”
Innovative Solutions Designed for the Data Centre
Committed to helping customers maximise uptime and energy savings, Carrier is here to assist with everything from optimising equipment and controls to streamlining service processes –and everything in between
In today’s modern and technologydriven economy, data centres have never played a more crucial or strategic role. Equally, they have never faced more intense scrutiny regarding efficiency, availability, and flexibility.
As customers’ data centres continue to evolve, reliable and proven cooling system solutions must evolve with them. That’s where Carrier comes in.
A trusted partner with over 100 years of expertise in providing innovative products and solutions, Carrier is an industry leader in intelligent climate and energy solutions, boasting a diverse, world-class workforce. Today, the company retains its position at the top by keeping its customers at the centre of every decision made and service offered – acting quickly to exceed expectations at every turn. Through its performance-driven culture, Carrier is creating long-
term shareowner value by growing earnings and making strategic investments to strengthen its position in the markets it serves. Carrier has over 75 brands, producing more than 100 new products for the ninth consecutive year, alongside more than 14,000 active and pending patent applications worldwide and approximately 53,000 employees serving customers in 160+ countries. With the company’s innovations found all over the globe and in virtually every facet of daily life, it prides itself on creating comfortable and productive environments, regardless of the climate, ultimately making the world a better place to live, work, and play.
MEETING CUSTOMER NEEDS
Customers can rely on Carrier for tailored solutions and expert guidance to confidently address each and every data centre challenge.
To design a predictive data centre thermal system, the company not only understands the centre’s current operational nuances, but also anticipates how such needs may evolve over the course of the next two, five, and even 10 years. With data centres adding more servers and thus increasing heat levels and the need for additional physical space, such foresight is essential, and is exactly what Carrier provides to its customers.
Carrier QuantumLeap (QuantumLeap) offers a comprehensive, energy-efficient solution for any and all data centre thermal management, allowing customers to turn to Carrier for purpose-built solutions and expertise in order to face all data centre challenges with confidence. This next-level, integrated management solution includes integrated data centre management (IDCM), Nlyte asset optimiser, Nlyte energy optimiser, and WebCTRL building automation system. Additionally, the efficient, highperforming HVAC solutions comprise AquaForce 30XF. Variable Speed Air-Cooled Screw Chiller, AquaEdge Water-Cooled Chillers, and Aero Air Handling Units.
Equally, Carrier provides complete lifecycle services and support for data centres, such as complete service solutions, Abound predictive insights, and Carrier rental systems. By connecting with one of Carrier’s experts in data centre cooling, customers are able to glean
Carrier’s core values
• Respect – We treat others the way we want to be treated.
• Integrity – We put honesty, accountability, and ethics first.
• Inclusion – We strive to create an environment where we all feel included, regardless of our differences.
• Innovation – We constantly seek to develop, improve, and sustainably grow.
• Excellence – We deliver on the merits of our products and services, with urgency and flawless execution.
solutions and the confidence to operate their data centres with optimised performance, no matter how demands evolve.
NATURAL BORN LEADERSHIP
From the very beginning, Carrier has been a natural leader. Not only due to the fact the company consistently creates new and innovative products, but also because it does so whilst improving global comfort and efficiency.
Carrier’s QuantumLeap offers a truly comprehensive suite of purpose-built solutions designed to seamlessly manage the entire thermal lifecycle of customers’ data centres. From chip to cooler,
QuantumLeap enables endto-end thermal management by integrating intelligent cooling, digital controls, and predictive monitoring and service, guaranteeing real-time optimisation, adaptability, and efficiency across data centre operations.
It is through this scalable systemwide approach that Carrier delivers high efficiency, tailored solutions backed by proven expertise at every stage and proudly delivered by design. Through Carrier, customers are getting more than just the most innovative equipment in the industry; they’re getting a trusted partner delivering unparalleled service and greater peace of mind. The company’s comprehensive solutions range from predictive maintenance, repairs, OEM spare parts, rentals, and upgrades. With service solutions tailored for each customer’s unique business, Carrier delivers the reliability, expertise, partnership, and security needed through proactive and responsive solutions, ensuring maximum efficiency, protection, and uptime.
Contact Carrier today to ensure your equipment’s peak performance and longevity for years to come.
With a focus on energy efficiency and local heat recovery, the project has been welcomed by local government as a contribution to both decarbonisation and digital resilience.
Initially, data centre cooling at the facility will rely on traditional air systems.
Meanwhile, ScandiDC II is set to be the company’s highest security infrastructure data centre site and ScandiDC III is a planned AI campus – both of which are yet to be officially announced.
“Each of our centres have been designed with the explicit goal of creating the greatest possible social and environmental benefits for the local community, Sweden, and the wider world,” Horn prides.
At ScandiDC I, excess heat will potentially be used to supply greenhouses in future, supporting sustainable food production and creating entry-level jobs to strengthen
“ONE THING THAT MAKES SDC UNIQUE IS THAT WE ALIGN OUR DATA CENTRE DESIGN WITH COMMUNITY ENERGY NEEDS, WHICH SETS A NEW GLOBAL BENCHMARK FOR CIRCULARITY AND ENERGY EFFICIENCY”
–
SVANTE HORN, CEO AND CO-FOUNDER, SCANDINAVIAN DATA CENTERS
local economies and enhance regional self-sufficiency.
ScandiDC I’s location also makes the project particularly compelling in this context as many of Sweden’s leading grocery chains already operate their logistical hubs nearby in the area, streamlining the journey for the digital tomato to the dinner plate.
“One thing that makes SDC unique is that we align our data centre design with community energy needs, which sets a new global benchmark for circularity and energy efficiency,” he outlines.
Together, SDC’s initiatives will enhance Sweden’s resilience across IT, power, heating, and even food production.
As such, they are a shining example of dual-use civilian infrastructure where assets built for digital capacity also reinforce societal stability in times of stress.
“We are strengthening local communities whilst bolstering Sweden’s digital infrastructure, enabling the wide adoption of AI and HPC technologies – a textbook example of dual-use technology that
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From left to right: David Malmström, co-Founder; Simon Angeldorff, co-Founder; Jascha Buckholt, co-Founder; Ann Wingård, Board Member and Managing Director, Swedish Data Center Industry Association (SweDCI); Niklas Lindqvist, Board Member; Sophie Renius, Board Member; and Svante Horn, CEO and co-Founder
is not only highly functional but also noticeably contributes to society,” Horn sets out.
A CALL FOR INCENTIVES
With a deep belief that more concrete digital industrial policies and incentives are required for companies working
A PROLIFIC PARTNERSHIP
with energy-efficient measures such as heat reuse, Horn is invested in securing a sustainable future for Sweden’s data centre landscape.
“Everyone agrees on the value of data centres that deliver circular benefits, but making it work requires deep knowledge of fiber, energy, and
Paving the way for its flagship ScandiDC I data centre in Eskilstuna, SDC has partnered with the largest IT company in the Nordics, Atea, and the largest listed real estate company in the Nordics, Fastighets AB Balder (Balder).
Balder is known for its ability to cater to unique customer needs across various property segments and has stood out as a natural and strategic choice due to the level of physical security ScandiDC I will deliver for high-profile customers including government, banking, insurance, and healthcare entities.
These clients will also benefit from SDC’s partnership with Atea, which is one of the largest suppliers of IT services to the public and high-customer requirement private sectors.
As a result of these partnerships, customers can depend on SDC’s long-term commitment.
ScandiDC I is therefore expected to emerge as a benchmark for other industry players in terms of both circularity and security.
district heating networks,” says Horn.
“It’s part of SDC’s secret sauce, but without clear economic incentives, it won’t become the industry norm.”
With capacity expected to triple in the coming years, he warns that the sector risks missing out on major societal benefits unless stronger policies are introduced.
“Data centres are no longer just digital infrastructure – they are becoming part of the energy and heat system,” he stresses.
When facilities connect to the grid through battery storage and heat recovery, they can stabilise renewable integration, reuse excess heat in district heating networks, and reduce reliance on fossil fuels.
However, whilst these benefits create substantial societal value, there are few structured incentives today that reward operators who invest in these circular solutions.
As such, Horn is calling for more concrete industrial policy, which he hopes will encourage faster adoption of heat reuse, ensuring new capacity can strengthen both Sweden’s
From left to right: Kristofer Fröjd, Vice President, Ellevio AB; Ann Wingård, Managing Director, SweDCI; Svante Horn, CEO and co-Founder; Jimmy Jansson, Mayor of Eskilstuna; and Linus Wallin, CEO, Atea
energy transition and its digital competitiveness.
DELIVERING TANGIBLE CUSTOMER BENEFITS
SDC believes a more circular business model is not only possible but also more profitable for society and its clients, and the company maintains that circularity only becomes truly impactful if it delivers tangible benefits.
“Without clear improvements in cost, efficiency, or revenue, even the greenest innovations will struggle to scale,” Horn points out.
As such, SDC’s ecosystem approach is based around providing sustainability gains and direct business value for its customers, ensuring progress is economically viable and widely adopted.
The company’s commitment to economically sustainable circularity also creates what it calls ‘flywheel benefits’ – positive ripple effects that
extend beyond financial metrics.
“Stakeholders recognise and appreciate our approach, which opens doors and builds trust,” he notes.
As a result, SDC’s focus on circularity has attracted outsized media attention, helping to amplify the company’s story and strengthen its credibility.
“Perhaps most importantly, it has inspired exceptional people to join us early on, like industry veteran Daniel Joyce, who has been clear that our commitment to circular principles was the core reason he wanted to be part of our journey,” Horn adds.
Ultimately, by aligning stakeholder value with societal benefit, SDC is creating a model that is not only scalable but also resilient, attracting the partners, attention, and talent needed to drive lasting impact.
FUTURE PRIORITIES
Looking ahead, SDC’s future is shaped
by a handful of clear priorities.
It is moving towards the launch of its first site, ScandiDC I, whilst also preparing for future developments such as ScandiDC II and ScandiDC III. Even larger deployments are on the table, potentially to be announced in the near future.
As the same time, the company is continuing to evolve its ecosystem approach, building strong partnerships that create lasting value.
“Growing and nurturing our worldclass team remains at the core of everything we do,” Horn asserts.
For example, SDC’s recent appointment of Lars Tisén as Sales Director will enable the company to enhance customer data security and strengthen its strategic and technical capabilities due to his deep expertise across software, hardware, and digital infrastructure.
For organisations where security and compliance are non-negotiable, this means added confidence that their information is protected at the highest level.
Elsewhere, SDC is also actively expanding its client base through new contracts and proven delivery as it continues to pursue the goal of becoming a national benchmark for data centre security.
“Above all, our ambition is to demonstrate that there are alternative ways to grow data centre platforms – approaches that are both commercially successful and beneficial to society as a whole,” Horn passionately concludes.
Tel: +46 70 160 95 55
info@scandinaviandc.com www.scandinaviandc.com
Daniel Joyce, Data Centre Lead, and
Svante Horn, CEO and co-Founder
THE PINNACLE OF ENVIRONMENTAL SERVICE
Ecoservice is a leading waste management company in Lithuania undertaking collection, transportation, and processing of different waste, city cleaning, and street maintenance. We learn more from CEO, Jurgita Nacevičienė
Writer: Ed Budds | Project Manager: Reegan Glade
Jurgita Nacevičienė, CEO
As one of the most dynamic industries in Europe right now, the environmental services sector continues to evolve at pace.
Environmental regulations are getting stricter, particularly with the EU’s Circular Economy Action Plan and Green Deal commitments, which are pushing both companies and municipalities to rethink how waste is collected, sorted, and recycled.
Meanwhile, there is also strong momentum in digitalisation – with the growing implementation of artificial intelligence (AI), sensors, and data to optimise logistics, reduce carbon dioxide (CO2) emissions, and improve recycling rates.
Another clear trend is the ongoing shift from simple waste management to resource management – waste is increasingly seen not as a problem to
be disposed of, but a resource to be recovered, recycled, and reintegrated into the economy.
“I worked in management roles across several sectors before joining Ecoservice, but what drew me to the waste management and environmental services industry was its tangible impact on society and the future,” introduces CEO, Jurgita Nacevičienė.
“Waste and resources are something every community deals with daily, and I was inspired by the opportunity to lead change in an industry that directly shapes sustainability.”
At Ecoservice, Nacevičienė expertly combines strategic leadership with a company mission that has a longlasting positive effect on people, businesses, and the environment.
THE PRIDE OF LITHUANIA
Today, Ecoservice is one of Lithuania’s leading environmental management companies and is part of the Eco Baltia Group, now boasting over 30 years of experience in the sector.
“We offer a comprehensive suite of services encompassing waste collection, recyclable materials management, green and garden waste collection, textile waste sorting, street and territory cleaning, and sanitary services such as mobile restrooms, washstands, container rentals, and cemetery maintenance,” Nacevičienė sets out.
PILLARS FOR SUCCESS
“WASTE AND RESOURCES ARE SOMETHING EVERY COMMUNITY DEALS WITH DAILY, AND I WAS INSPIRED BY THE OPPORTUNITY TO LEAD CHANGE IN AN INDUSTRY THAT DIRECTLY SHAPES SUSTAINABILITY”
– JURGITA NACEVIČIENĖ, CEO, ECOSERVICE
TRUST – The company maintains and creates longstanding relationships with municipalities, businesses, and communities built on reliability.
INNOVATION – Continuous investment in new technologies and smarter processes keeps Ecoservice competitive and ahead of the curve.
PEOPLE – Its hard-working employees are the beating heart of the company. Their expertise, motivation, and commitment allow the entire business to deliver highquality services daily.
The company operates nationwide across Lithuania and its client base spans hundreds of thousands of households in different municipalities, private businesses, and producers.
Constantly growing its capacity and scale, at present, approximately 7,500 tonnes of secondary raw materials are sorted and prepared for processing each month at its facilities.
As such, with a team of over 1,200 people and leveraging a large fleet of more than 280 specialised vehicles, as well as modern sorting and infrastructure facilities, Ecoservice continues to move from strength to strength.
“Our operations depend on a wide network of suppliers and partners – from equipment manufacturers to recycling plants, IT providers, and logistics companies. Strong relationships are crucial because this industry is highly interconnected,” she continues.
For example, if there are bottlenecks in recycling capacity or equipment is delayed, it impacts
WhenEcoservice, Lithuania’s leading waste management company, set out to invest in a new single stream materials recovery facility (MRF), the challenge was both technological and strategic. The new line needed to drastically improve recycling performance, support ESG objectives, and be fully operational within a tight timeframe.
Azortum was selected as Ecoservice’s partner to design, manufacture, and deliver the line. The process began with detailed engineering work — creating a tailored layout that would integrate seamlessly into Ecoservice’s operations and provide capacity for future growth. This upfront planning was essential for meeting performance targets, minimizing downtime during installation, and securing long-term return on investment.
Within 12 months, the MRF line was completed and commissioned — from initial sketches through production, installation, and final testing. A decisive factor in meeting this deadline was Azortum’s ability to manufacture key waste management system components in-house. Unlike providers tied to specific brands, Azortum combines its own manufacturing capacity with carefully selected technologies, ensuring the most effective, cost-balanced solution for each client. This independence and agility allow us to respond faster, adapt to unique project requirements, and optimise system performance without compromise.
The results have been immediate and measurable. Ecoservice’s facility now achieves significantly higher recovery rates than its previous setup, reducing landfill volumes and reinforcing Lithuania’s national recycling targets
Beyond compliance, the project strengthens Ecoservice’s market leadership in sustainable waste management and demonstrates its commitment to circular economy practices
Driving Circular Economy Goals: Ecoservice’s New MRF Line with Azortum
For Azortum, the Ecoservice collaboration embodies our promise: From A to Z, we’ll sort it out. We go beyond machinery. We understand the business drivers behind every investment — whether compliance with regulation, operational efficiency, or corporate ESG commitments. By first understanding the why, we engineer and manufacture the what.
From A to Z, we’ll sort it out!
We talk business. We translate boardroom sustainability goals into engineered solutions.
We are dedicated.
We remain engaged before, during, and after installation, ensuring the line performs in practice.
We are agile.
With our own manufacturing capabilities and independence from fixed suppliers, we create solutions that adapt to your space, budget, and timeline.
The Ecoservice MRF project is more than just another sorting line — it is proof that business strategy, engineering expertise, and in-house manufacturing can align to deliver measurable environmental and financial outcomes. For leaders seeking to reconcile sustainability with profitability, Azortum is a partner that makes both possible.
Ecoservice’s ability to deliver results, making its suppliers even more critical.
“We work closely with our partners to share data, align goals, and co-invest in innovations that improve efficiency and sustainability across the supply chain.”
AUTOMATION AND DIGITALISATION
One project Ecoservice is particularly proud of is its ongoing investment in automated sorting facilities, which allows the company to increase recycling rates and lessen contamination in recyclable streams.
“Right now, we are also implementing digital solutions – such as route optimisation systems and sensor-based containers that help us reduce fuel use and CO2 emissions,” explains Nacevičienė.
In addition, Ecoservice is currently addressing one of the fastest-growing environmental challenges in Europe –textile waste.
Across Lithuania, as in many EU countries, large amounts of clothing and textiles are still landfilled or incinerated due to insufficient infrastructure for collection and recycling.
“TODAY, OUR NEW FACILITY IS STRONGER, MORE MODERN, AND SUSTAINABLE THAN EVER BEFORE, AND IT HAS REINFORCED OUR RESILIENCE AS A COMPANY”
– JURGITA NACEVIČIENĖ, CEO, ECOSERVICE
To tackle this issue, the company has invested in the renovation of a dedicated textile sorting warehouse.
“This facility allows us to collect, sort, and prepare textiles for reuse and recycling, keeping valuable materials in circulation and reducing environmental impact.
“At this stage, we are not yet carrying out recycling ourselves, but we are working with partners to identify the most effective and efficient solutions. We are also closely monitoring and participating in the European community’s efforts to find the most effective textile recycling methods,” Nacevičienė affirms.
BACK FROM ADVERSITY
Another important milestone recently celebrated by Ecoservice is the reconstruction of its Vilnius sorting facility after a large fire shut it
ECOSERVICE’S FUTURE PRIORITIES
1. TECHNOLOGY AND INNOVATION – Ecoservice is focused on expanding its smart container systems and digital logistics tools.
2. CIRCULAR ECONOMY LEADERSHIP – The company is also working with partners and regulators to expand its recycling and resource recovery capacity.
3. EMPLOYEE DEVELOPMENT – Ecoservice is continuing to invest in training and well-being because it knows that its people are the foundation of everything it does.
4. RENEWABLE ENERGY – A further priority is the ongoing investment in clean energy solutions to reduce the company’s environmental footprint.
For example, Ecoservice has recently launched a project under the joint initiative “Investment Support for Onshore Solar Power Plants”, where it is building a new state-of-the-art solar power plant.
down two years ago.
“Instead of simply just rebuilding, we took the opportunity to create a more advanced, safer, and efficient centre that will serve as a benchmark for the region,” prides Nacevičienė.
“The fire was a very difficult moment for the company, but it also became a turning point.
“We treated it not just as a recovery project, but as an opportunity to redesign our operations for the future,” she recalls.
Determined to bounce back stronger than ever, Ecoservice invested in state-of-the-art fire prevention and safety systems, adopted new sorting technology, and improved process efficiency.
“Today, our new facility is stronger, more modern, and sustainable than ever before, and it has reinforced our resilience as a company.”
The facility is now one of the most modern waste sorting centres in the Baltic States.
DEDICATED TO THE CAUSE
Moving forwards, two things stand out as crucial strategic pinpoints for Ecoservice – the key combination of innovation and responsibility.
“We invest heavily in modern technologies, both in vehicles and sorting facilities to ensure efficiency, safety, and sustainability. At the same time, we view ourselves as more than just a service provider,” Nacevičienė assures.
Indeed, the company sees itself as partners in building a circular economy in Lithuania, actively participating in policy discussions, pilot projects, and educational
campaigns to raise awareness about recycling and sustainability.
An industry leader, corporate social responsibility (CSR) is also a large part of the organisation’s DNA.
Ecoservice regularly runs educational campaigns to encourage proper sorting and recycling, particularly targeting schools and local communities.
“We also support local initiatives that promote environmental awareness. In addition, our internal CSR includes strong safety programmes, employee well-being initiatives, and diversity policies,” she tells us.
“For us, responsibility means not only minimising environmental impact, but also actively creating positive social value,” she adds.
Elsewhere, signifying an exciting time for the company, it is also
evaluating opportunities for regional partnerships and diversification into new sustainability-related services.
“We engage in public education activities by organising recyclable waste gathering events – we aim to remain socially responsible and always strive to contribute to talks and events for youth organisations and other institutions.”
This winning duality of technological leadership and social responsibility continues to set the company apart and points towards a bright future for both Ecoservice and the fate of the industry.
Nacevičienė is keen to emphasise that waste management can be found at the intersection of public service and private enterprise.
“Success in this sector requires collaboration between municipalities, businesses, regulators, and citizens.
“We see ourselves as a bridge between these stakeholders and believe that only by working together can we make the circular economy a reality,” she concludes optimistically.
Tel: +370 800 53533
sutvarkysim@ecoservice.lt ecoservice.lt
YouTube video: How We Built the Most Advanced Waste Sorting Plant in the Baltics | Ecoservice x Azortum
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MINING WITH PURPOSE: AMAK’S CONTRIBUTION TO BUILDING SAUDI ARABIA’S MINING FUTURE
Under the leadership of CEO, Geoff Day, Al Masane Al Kobra Mining Company is driving growth in copper, zinc, gold, and iron ore whilst advancing sustainability and community impact. Fully aligned with Saudi Arabia’s Vision 2030, the company is positioning the Kingdom’s mining sector as a cornerstone of the nation’s commitment to economic diversification
Writer: Lauren Kania | Project Manager: Thomas Arnold
As Saudi Arabia’s largest fully publicly listed mining company, Al Masane Al Kobra Mining Company (AMAK) is increasing production, diversifying into new commodities, and setting the stage for long-term growth in Saudi Arabia’s fast-evolving mining sector.
Incorporated in 2008 and listed on the Saudi Stock Exchange (Tadawul) in 2022, AMAK produces copper, zinc concentrates, gold, and silver doré in distinct commercial quantities.
After the commissioning of a new plant to process the Moyeath orebody in 2024, the company now has the ability to annually process approximately 1.3 million tonnes (t) of ore.
This provides it with a yearly production in the range of 25-35,000 t of copper concentrate, 60-80,000 t of zinc concentrate, 30-40,000 ounces (oz) of gold doré, and approximately 550,000 oz of silver.
AMAK’s main operation is the Al Masane underground mine, which includes three main orebodies –Saadah, Al-Houra, and Moyeath – alongside its Guyan Gold Mine, located 20km to the east of Al Masane.
“Today, we remain focused on growing within the Kingdom, and we take pride in having our main mining operations concentrated in the Najran region, whilst our exploration sites extend throughout areas such as the Riyadh and Asir regions, reflecting our strategic expansion and vision for sustainable growth,” introduces Geoff Day, CEO.
AMAK differentiates itself from the competition in various ways, one of which is its commodity diversity, as the company is in the process of moving into iron ore, alongside assessing the potential for adding industrial metals.
“Another differentiating factor is our pace of growth. Just a few years ago, we had two mining leases and two exploration licenses;
today, we have two mining leases, two additional mining leases under application, 25 exploration licenses, and 12 reconnaissance licenses,” details Day.
Additionally, the company benefits from the government’s Exploration Enablement Programme, which reimburses approved expenditure of AMAK’s greenfield exploration programme for selected exploration leases.
“AMAK is distinguished by having a strong Board of Directors that combines both local and international expertise, providing the company
CAN YOU TELL US MORE ABOUT AMAK’S SUPPLY CHAIN OPERATIONS AND HOW CRUCIAL THESE RELATIONSHIPS ARE TO THE BUSINESS’S SUCCESS?
Geoff Day, CEO: “They’re absolutely critical as our export concentrates move through the Jizan Port and then into international markets. Having an offtake partner gives us stability through to 2026.
“On the domestic side, we’re working with more Saudi suppliers, which makes us less exposed to global disruptions and helps strengthen the Saudi economy both nationally and locally. We currently rely on Saudi-based partners for 75 to 80 percent of our operating costs.”
with a balanced, strategic vision and reinforcing the sustainability of its decisions,” expands Day.
Equally, as AMAK is the first fully publicly listed mining company on Tadawul, it has enhanced its transparency and appeal to local and international investors.
A BALANCED STRATEGIC VISION
Day’s journey through the mining industry started as a result of his fascination with geochemistry and how metals are able to move through the environment.
“That interest took me into exploration and new project developments, and before long, I found myself working across the full cycle – exploration, development, operations, and even mine closures,” he details.
“Over the past 35 years, I’ve had the chance to work on projects across the globe. When the opportunity arose to lead AMAK in 2024, it felt like the right time to bring that international experience into Saudi Arabia, where the mining sector is really coming into its own.”
In today’s environment, mining is proving to be increasingly exciting. Globally, the push for electrification means that the demand for transition metals, such as copper and zinc, is only increasing.
Specifically, in Saudi Arabia, the potential is massive, and the government estimates there’s over USD$2.5 trillion worth of untapped resources in the Arabian Shield.
Additionally, there’s strong government support, new mining laws, and incentives for exploration.
“AMAK IS DISTINGUISHED BY HAVING A STRONG BOARD OF DIRECTORS THAT COMBINES BOTH LOCAL AND INTERNATIONAL EXPERTISE, PROVIDING THE COMPANY WITH A BALANCED, STRATEGIC VISION AND REINFORCING THE SUSTAINABILITY OF ITS DECISIONS”
– GEOFF DAY, CEO, AL MASANE AL KOBRA MINING COMPANY
“From where I sit, it’s one of the most supportive mining jurisdictions I’ve ever worked in,” Day insights.
When Day joined in 2024, one of his first steps was to strengthen the company’s management team and tighten execution. In 2025, AMAK increased its exploration budget by four to five times and is actively setting up its own exploration drilling services subsidiary, meaning it will work faster, be more cost-effective, and have the option of offering
services to other explorers and developers entering the Kingdom.
“Our goal for exploration is to extend the life of our current resource base to 15 or even 20 years, giving us the runway to think and plan on a much bigger and efficient scale,” Day explains.
FOCUSED AND NIMBLE
AMAK’s mission of creating longlasting mining projects through innovation and technology ultimately comes down to knowing ore bodies
and making the right choices early.
The Arabian Shield is full of volcanogenic massive sulphide deposits, which can generate significant shareholder value if understood and used wisely.
“At Moyeath, for instance, the ore grades are higher than what we were mining before. That translates into lower unit costs and stronger returns, which means, when combined with the upgrades to our processing capabilities, we’re able to get more out of the same rock,” Day details.
“OUR VISION IS THAT SUCCESS IS MEASURED NOT ONLY BY PRODUCTION AND PROFITS, BUT ALSO BY THE POSITIVE IMPACT AND SUSTAINABLE LEGACY WE LEAVE BEHIND, STRENGTHENING TRUST AND INTEGRATING WITH COMMUNITIES”
– GEOFF DAY, CEO, AL MASANE AL KOBRA MINING COMPANY
Equally, being focused and nimble in terms of new project developments is crucial. Bringing the next generation of AMAK mines into development and production is a key focus for the company as it works to build longlasting projects.
Currently, AMAK is in the detailed planning stage for the development of various projects that will enable it to continue growing and lead as an industry trendsetter in Saudi Arabia.
The Al Masane mine expansion project, which was completed in 2024, included the addition of a new processing plant, thus lifting the company’s processing capacity to 1.3 million t per year and leading to increased zinc output by 80 percent and copper by 40 percent.
At Guyan, AMAK is moving underground, which will allow it to exploit the full gold resource more cost-effectively. Additionally, the
company has applied for a mining license at Khutainah and, once granted, aims to begin producing within three to four months.
“Finally, we’re advancing the Nuham iron ore project to supply feedstock for Saudi cement plants. More exciting is our exploration effort which is showing promising results so far, and we expect to be able to share with the market the latest results in the coming months,” asserts Day.
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STRENGTHENING THE COMMUNITY
Crucial to AMAK’s continued success is the hard work and dedication of its team members and the company actively works to empower and recognise the contributions its employees make through various initiatives.
Specifically, Saudi Arabia offers programmes to empower local employees, and AMAK actively leverages these opportunities in alignment with Saudi Vision 2030, in which mining is now a key pillar.
Equally, the company is committed to empowering women and investing in increasing the number of female
professionals working in the mining sector, recognising their vital role in shaping the future of the industry.
“Our workforce exceeds 700 employees (~39% Saudi and growing), and we are proud to see talented women now joining our operations team, pursuing exciting technical careers in this fast-growing industry,” Day points out.
In addition to its employee initiatives, the company also partakes in corporate social responsibility (CSR) practices.
“Sustainability and community engagement are part of how we work,” details Day.
When it comes to the environment, AMAK is expanding its dry tailings storage, connecting to the national power grid to reduce diesel use by the equivalent of up to 80,000 t of carbon dioxide annually. Earlier this year, the company also launched a project to
reduce raw water consumption by 30 percent.
On the community side of things, the company has partnered with Najran University to support vocational training for students, enabling more young Saudi engineers and operators to join the industry and take a more active role in shaping the Kingdom’s mining future.
“At AMAK, we place great importance on the communities surrounding our operations. We implement numerous awareness initiatives and social programmes, both in the neighbouring areas and across the wider Najran region,” expands Day.
The company is also committed to supporting local content and empowering the people of the region to be true partners in its journey.
“Our vision is that success is measured not only by production
and profits, but also by the positive impact and sustainable legacy we leave behind, strengthening trust and integrating with communities,” he continues.
As AMAK looks towards the future of mining in Saudi Arabia, it has three main goals. These include ramping up production from Moyeath, Guyan, Khutianah, and Nuham, focusing on exploring the company’s extensive mineral exploration leases and bringing the most prospective into development as soon as practically possible, and developing its exploration drilling subsidiary.
In the long term, once the company has consolidated nationally, it will look at international opportunities alongside diversifying its commodity portfolio to complement its strong position in gold, copper, and zinc.
“We also prioritise completing ongoing projects that serve our
environmental objectives, such as connecting to the national power grid, which will help reduce emissions and enhance the sustainability of our operations,” concludes Day.
THE FINAL WORD
To round off each issue, we ask our contributing business leaders for their views on the same question
HOW DO YOU HELP YOUR EMPLOYEES ACHIEVE A BETTER WORK-LIFE BALANCE?
Marko Lekše Procurement and Supply Chain Director, Adria Mobil
“One of Adria Mobil’s key advantages is our single-shift work schedule. This means that most of our production employees finish by 2pm, allowing them to dedicate the rest of the day to family life.
“In addition, for the past 13 years, we have held the Family-Friendly Company certificate – a recognition of our long-term commitment to helping employees balance their professional responsibilities with their personal life.
“As part of this certification, staff members benefit from a range of measures such as paid emergency leave in exceptional circumstances, reduced working hours, the option to work from home in special cases, and scholarships and summer job opportunities for their kids.
“Employees also have access to vacation opportunities using Adria Mobil products, and we organise two
company-wide social events each year, along with a special holiday gift programme for our employees’ children.
“It is important to highlight that, at Adria Mobil, we continuously strive to create a working environment where relationships between the company and its employees are open, respectful, and collaborative –a place where everyone feels valued, whether as a colleague, a parent, a partner, or an individual.”
Svante Horn CEO and co-Founder, Scandinavian Data Centers
“We believe that true work-life balance comes from trust and empowerment. That’s why we focus on output rather than input, giving our employees the freedom to do what they do best, whilst removing as many unnecessary corporate tasks as possible.
“By creating space for people to
grow, stay creative, and have time for life outside of work, we not only support their well-being but also strengthen our ability to attract and retain the top talent that drives our success.”
Jurgita Nacevičienė CEO, Ecoservice
“Waste management is a demanding business, but we want our employees to feel supported. We provide flexible working arrangements where possible, invest in safe and modern equipment that reduces stress on crews, and run health programmes.
“We also encourage open communication – if someone needs support, whether professional or personal, we try to find solutions together. A motivated and balanced team is the key to long-term success.”
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