TURNING EVERY JOURNEY INTO AN INSPIRATION
SIX DECADES OF DESIRABLE RVS
Since 1965, Adria Mobil has been inspiring leisure travel adventures with its pioneering, innovative, and high-quality recreational vehicles. We celebrate the company’s 60th anniversary with Matjaž Marovt, Industrial Director, and Marko Lekše, Procurement and Supply Chain Director
Writer:
Jack Salter | Project Manager: Cameron Lawrence
Caravanning is a unique form of tourism best described as the pursuit of freedom on the open road – with the comfort of home always close by.”
Adria Mobil is one of Europe’s leading companies in the recreational vehicle (RV) and mobile home markets.
On a mission to deliver premium quality, design, and value for memorable experiences, its vision is to be the most desirable brand in the RV industry.
The company is now more successful than ever thanks to its award-winning caravans, campervans, motorhomes, and mobile homes, which turn every journey into an inspiration.
“We are one of Europe’s leading manufacturers of leisure vehicles and play a prominent role in shaping the continent’s caravanning market,”
continues Matjaž Marovt, Industrial Director.
Adria Mobil is headquartered in the Slovenian city of Novo Mesto, where the company manufactures its
caravans and motorhomes.
Since 2022, part of the production has been relocated to a second facility in the nearby village of Bič.
“We also market mobile homes and glamping tents, which are produced by our subsidiary Adria Dom in Kanižarica, Črnomelj,” adds Marko Lekše, Procurement and Supply Chain Director.
At the end of 2017, the Adria Mobil Group became part of the French Trigano Group, entering a stable strategic ownership structure that enables Adria Mobil to effectively leverage internal synergies and market opportunities.
Since March 2024, the company has been led by CEO, Gregor Adler, who together with his team is efficiently pursuing the company’s vision and strategic goals.
SETTING THE FOUNDATIONS
A combination of several factors differentiates Adria Mobil and makes it one of the leading European RV manufacturers.
Tradition certainly plays an important role, as does the company’s six decades of experience in producing leisure vehicles.
Indeed, Adria Mobil’s success hasn’t been achieved overnight, as it applies 60 years of experience and know-how to every vehicle.
The company’s rich history dates back to 1965 when it manufactured the Adria 375, which soon became synonymous with leisure and outdoor freedom and set the foundations for its rich heritage of caravan production.
“The caravanning industry was still in its infancy in the 1960s, and Adria Mobil’s products at the time –exclusively caravans – were modest and simple. Even then, however, the focus was on functionality and quality,” Marovt insights.
Since then, more than 725,000 leisure vehicles have been produced by the company, including over 570,000 Adria caravans.
Initially, it took two months to produce the first prototype of the Adria 375 at Industry of Motor Vehicles (IMV), the forerunner to Adria Mobil.
That same year, the caravan was exported and sold to Sweden, a milestone that can be seen as an early indicator of the success its products have continued to enjoy.
Many improvements were developed to satisfy Swedish customers, including better insulation, a safer chassis, and reduced weight – still part of the company’s DNA –and so began the pioneering story of Adria Mobil’s leadership in the Swedish market.
The Adria 375 paved the way for internationalisation, with the company’s products now distributed across 30 European countries and
MATJAŽ MAROVT INDUSTRIAL DIRECTOR
Marovt holds a degree in electrical engineering from the Faculty of Electrical Engineering at the University of Ljubljana.
He further advanced his education with a Master of Science (MSc) in Quality Management and Business Excellence from Sheffield Business School, part of Sheffield Hallam University in the UK. His dissertation was distinguished with a nomination for the prestigious European Master’s Thesis Award by the European Foundation for Quality Management (EFQM).
Throughout his career, Marovt has held a number of prominent leadership roles, including CEO of Holding Slovenske Elektrarne, board member at Prevent Global, and senior management positions at Gorenje. Currently, he serves as Industrial Director at Adria Mobil, where he brings his extensive experience from large-scale industries to the RV sector.
Transitioning to the RV industry has presented an exciting new challenge for Marovt. He is particularly motivated by the opportunity to adapt best practices from complex industrial environments to the unique dynamics of RV
“CARAVANNING IS A UNIQUE FORM OF TOURISM BEST DESCRIBED AS THE PURSUIT OF FREEDOM ON THE OPEN ROAD – WITH THE COMFORT OF HOME ALWAYS CLOSE BY”
– MATJAŽ MAROVT, INDUSTRIAL DIRECTOR, ADRIA MOBIL
beyond – including Australia, New Zealand, Japan, South Korea, and Taiwan – through a network of more than 500 dealers.
“Adria Mobil’s very first caravan was exported and sold on the Swedish market. This was not only a significant early sign of the brand’s international potential but also a clear indication that our path would be one of partnerships that transcend national borders,” highlights Marovt.
“As we continued to prove our value to customers, Adria Mobil quickly gained international recognition. One of our key competitive advantages is undoubtedly our flexibility and ability to cater to the diverse expectations of
users in different countries.”
MAJOR MILESTONES
Many milestones followed the original Adria 375 caravan that helped shape the brand and many customers’ lives.
In 1970, Adria Mobil’s signature decorative blue stripe was introduced at the window level of its caravans, a symbol of the Adriatic Sea and sky. Initially, the blue stripe was not well received because it was so different from the competition, who used more pastel colours. Over time, however, it became a distinctive trademark of the brand.
The company came to dictate the tempo of other European
producers throughout the decade by introducing double-glazed windows and warm-water heating in its larger models, catapulting it to the summit of European caravanning.
Subsequently, the 1980s saw a record number of Adria Mobil caravans sold, reflecting a growing interest in caravanning holidays and the company’s pioneering designs, including new interior solutions and a ‘central services unit’ for all electrical devices.
In 1982, the company developed its very first motorhome prototypes, before taking its first steps to enter the emerging campervan market in 1995.
Its state-of-the-art manufacturing facility in Novo Mesto opened a decade later, bringing the latest in worldclass manufacturing techniques.
“Continuous growth led to a major milestone in 2005 when we moved to a new location and opened a new factory – our current headquarters,” Lekše details.
TWO BRANDS. ONE VISION. ADVENTURES WITHOUT LIMITS.
When innovation meets trust, unforgettable success stories begin. REICH and Adria Mobil –a partnership that breaks boundaries and sets new standards. Congratulations to 60 years and to many more adventures side by side!
A Jubilee Year with Lasting Impact
Partnership, Innovation and Quality in the Spirit of Mobile Travel
2025 marks a milestone for the caravaning world: Adria Mobil (Adria) is celebrating its 60th anniversary, while REICH GmbH looks back on 50 years of company history. For more than 30 years, these two traditional brands have shared a close partnership which shines even brighter in this anniversary year. Together they set benchmarks: Adria with its caravans and motorhomes, REICH with highend technology for water supply, comfort and vehicle integration. They have been working side by side for decades, always with a common goal: the perfect mobile experience for camping fans. This connection is no coincidence, but the result of genuine passion and professional commitment. “We don’t just help shape the caravaning experience, we keep moving it forward,” explains Steffen Bender, Managing Director of REICH GmbH. “The shared history of our companies shows how partnership development on equal footing creates real added value for the customer.”
Trust Built Through Continuity: The REICH-Adria Partnership
The partnership between REICH and Adria is based on trust, strengthened with each new product generation. REICH exclusively supplies Adria vehicles with complete water systems –from filling the tank with fresh water to pumps, pipes, and taps. This seamless OEM integration means planning processes, technical coordination and customer-specific design solutions from a single source. Components are precisely matched, assembly interfaces optimised, and processes synchronised. For Adria this means fewer interfaces, higher efficiency and a harmonious interior look and feel.
REICH Water Solutions – The Heart of Mobile Water Supply
As a leading manufacturer in water supply for caravans and motorhomes, REICH Water Solutions impressively demonstrates how to combine technology and quality.
Steffen Bender, Managing Director of REICH GmbH, stands for innovation, quality, and partnership.
The location in Eschenburg (Germany) has been the starting point for development and production since the company’s founding in 1975; today the company owns well over 100 patents and property rights. With approximately 240 employees at the headquarters as well as subsidiaries in the Netherlands and Great Britain, REICH drives its brand worlds forward.
REICH is one of the few manufacturers to offer the complete water supply portfolio for life on the road – from filling inlets through pumps, piping for fresh and wastewater to taps and showers in kitchen and bathrooms The range of taps consists of a variety of well-thought-out inhouse developments such as the elegant LINNEA or the folding TWISTER, completed by individual solutions that are specifically
All Adria vehicles are exclusively equipped with REICH water systems – from pumps and piping to taps and fittings for kitchen and bathroom.
The PowerFlow pressure pump delivers up to 12 liters per minute at 2.7 bar, ensuring consistently high water pressure even in larger leisure vehicles.
easydriver: Comfort, Safety and Smart Mobility
With its easydriver brand, REICH pursues one clear goal: making the caravaning experience easier, safer, and more comfortable. All products in this line follow the philosophy of making technology intelligent and intuitively usable.
adapted and realized for the OEM customer and the respective corporate design. REICH piping systems and hoses already meet the highest hygiene standards –are KTW-BWGL certified and EU2020/2184 ready – allowing easy, safe integration.
In the field of pump technology, REICH sets standards: A particularly powerful example: the PowerJet Plus submersible pump delivers around 25 l/min and works with 2.1 bar pressure, which in practice ensures reliable water supply with optimal
Small but powerful: The PowerJet Plus submersible pump provides around 25 liters per minute –reliable water supply for life on the road.
pressure and flow rate at all water points. From quiet and powerful submersible pumps to the new PowerFlow pressure pump with 12 l/min and 2.7 bar, the company offers solutions for every vehicle size. Thoughtful details such as optional bypasses for pulse damping and variable connection variants demonstrate the practical relevance of this development. REICH’s proprietary filter solutions such as the modular myclean®water system – consisting of activated carbon (“active”) or hollow fiber membrane (“sterile”) –ensure hygienic, germ-free drinking water supply and taste neutrality at the highest level and with maximum safety. The myclean®water sterile filter originates from medical technology and is tested according to international standards for sterile filtration. The range is complemented by cleaning products specifically for fresh and gray water tanks as well as the matching piping systems.
Another innovative component is the modular Smart Supply connection system: It combines design quality with technical functionality and flexibility. Available in various versions and colors, Smart Supply integrates seamlessly into modern vehicle design and provides a futureproof solution for all connections. Supplying utilities thus becomes not only more practical but also a visible mark of quality.
At the core are caravan maneuvering systems such as easydriver basic, active, pro and infinity, which impress with powerful motors, durable materials and user-friendly operation. The experience from decades of development flows into this as well as feedback from practice. The systems move caravans precisely and reliably – even in tight spaces or uneven terrain.
REICH continuously invests in the further development of its easydriver technologies. With the Easy Wheel active, a motorized jockey wheel was launched, which eliminates annoying manual cranking and regulates the height of the support wheel comfortably at the touch of a button or via the myCaravaning app. Its next level of development, Easy Wheel active AI, is a technical study for automated hitching, in whose process of development Artificial Intelligence (AI) was used and is now integrated into the product. It allows the caravan to be coupled effortlessly at the push of a button: Using intelligent camera technology, the system recognizes the towing vehicle by its license
The modular Smart Supply connection system combines functionality with modern design.
Clean drinking water wherever you travel: The myclean®water sterile filter removes 99.99999% of all bacteria and is available as a filling or built-in kit.
The myCaravaning app not only controls and monitors REICH products but also provides many useful tools for the camping experience.
plate, maneuvers the caravan into position, and hitches it more or less automatically.
A central element in many products is the innovative control by smartphone. From easydriver maneuvering to safetyre tire pressure monitoring, numerous functions can be controlled and monitored in the myCaravaning app. The app also includes lots of useful functions such as a 14-day weather forecast, level function or a sun alignment aid – to name just a few.
REICH COATEX enables chrome-plated plastic surfaces entirely without the use of toxic Chromium VI – REACHcompliant, durable, and designed to meet the highest standards.
REICH as OEM Expert for Custom Solutions
REICH is more than just a supplier – it is a strategic partner developing custom solutions for manufacturers. Working closely with its OEM customers, the company creates products precisely customized to design specifications, technical requirements, and assembly processes. REICH not only offers technical expertise in the development of mechanical and electronic components – including software – but also maximum flexibility in design, material selection and functional adaptation.
This ability to customize provides manufacturers who want to differentiate themselves in competition with a strategic advantage. From color-matched taps and modified geometries to integration-ready supply connections, REICH delivers OEM-specific series products.
A prime example of the company’s innovative strength and its commitment to an environmentally friendly future in electroplating is REICH COATEX. As the first company, REICH has developed a unique process that enables chrome-plated plastic surfaces entirely without the use of Chromium VI. This pioneering technology is fully REACH- and compliance-certified and meets the highest standards for surface finish and durability. With REICH COATEX,
Faster, stronger, smarter: The easydriver infinity makes maneuvering caravans easier than ever, offering maximum traction with its innovative Tyrefree concept.
sustainability and design standards become one.
Continuing Together on Innovation Course
The long-standing partnership with Adria is no reason for REICH to rest –but to keep driving innovation: “Our shared history proves that great things emerge from continuous partnership and a true spirit of innovation,” summarizes Steffen Bender. “We will continue to do everything to lift the caravaning experience to the next level.”
With clear focus on quality, safety and comfort, REICH remains a driving force for mobile living in the future – and a strong partner for the international caravaning industry.
Phone: +49 (0)2774 9305 0
Email: info@reich-web.com
Website: www.reich-web.com
By the mid-2000s, Adria Mobil was well-recognised as being designled and innovative, with a portfolio of industry-leading models – the Alpina, Adora, and Altea caravans; Sonic, Coral, and Matrix motorhomes; and Twin campervans – the latter becoming one of its best-sellers.
“We offer a comprehensive range of motorhomes, caravans, and campervans, all amongst the most popular in the European caravanning industry. This range is further complemented by motorhomes and campervans marketed under the Sun Living brand,” Marovt tells us.
NEW MODELS
For the upcoming period, Adria Mobil has presented new models including the Supertwin, the company’s first
campervan based on a MercedesBenz platform with four-wheel drive. Designed and built tough for adventure seekers and because difficult roads always lead to the most beautiful destinations, the new Supertwin features state-of-theart engineering, enhanced safety, driver assistance systems, and a luxurious, sophisticated interior for uncompromised comfort.
Other new models include the Compact Max, Adria Mobil’s first motorhome built on a Volkswagen chassis; and three new layouts in the Twin campervan range.
In the caravan segment, it has additionally launched refreshed editions of the Adora and Astella series.
The former sets new standards for performance and comfort as all living
spaces have been refined, providing elegance and filled with natural light.
Adria Mobil also continues to break the rules with the launch of its new Astella, with its capsule-shaped profile and detailed changes to body construction for extra peace of mind.
Inside, the Astella has all-new interiors for an inspired luxury experience beyond comparison. Each of the four layouts features two sets of double doors for connected indooroutdoor living.
The long-awaited redesign of the Action caravan, meanwhile, has also been launched exactly 20 years after the original.
The Action redefined what was possible in a compact caravan and has been reimagined as two new models, both made with the same unique DNA.
MARKO LEKŠE PROCUREMENT AND SUPPLY CHAIN DIRECTOR
Lekše holds a degree in mechanical engineering from the Faculty of Mechanical Engineering at the University of Ljubljana. He further enhanced his expertise with a Master of Business Administration (MBA) in Purchasing and Procurement Management from the European Institute of Purchasing Management (EIPM) in France.
Throughout his career, Marko has held several key leadership positions in the automotive and manufacturing sectors. Prior to joining Adria Mobil, he gained valuable experience at Revoz and Groupe Renault, where he was involved in strategic sourcing, supplier development, and international project
Since 2007, he has served as Procurement and Supply Chain Director at Adria Mobil, where he plays a central role in shaping the company’s sourcing strategy, supplier network, and operational resilience. His leadership has been instrumental in aligning procurement with Adria Mobil’s broader goals of innovation, quality, and sustainability.
Shifting from the automotive industry towards RVs has allowed him to apply best practices from complex industrial environments to a dynamic and customer-focused industry. He is particularly driven by the opportunity to foster longterm supplier partnerships, support product innovation, and contribute to the company’s continued growth in European and global markets.
“WE REMAIN FIRMLY COMMITTED TO ADVANCING IN THE AREAS OF TECHNOLOGY, DESIGN, QUALITY, AND INNOVATION. WE ACTIVELY MONITOR INDUSTRY TRENDS, PROACTIVELY SEEK OUT SUSTAINABLE SOLUTIONS, AND STRIVE TO DELIVER THE VERY BEST PRODUCTS BASED ON IN-HOUSE EXPERTISE AND DEVELOPMENT”
–
MARKO LEKŠE, PROCUREMENT AND SUPPLY CHAIN DIRECTOR, ADRIA MOBIL
Its iconic shape has been modernised but remains recognisably familiar; inside, clever design and use of space offer even more flexible and comfortable living.
“With our broad product portfolio, we are able to address virtually all customer segments, offering both entry-level products as well
as high-end models such as the Supersonic motorhome, Supertwin campervan, and Astella caravan,” Lekše states.
“Our portfolio includes more than 100 different models of leisure vehicles, offering an exceptionally wide range of products and plenty of choice.”
2025 is a celebration of the past six decades of Adria Mobil, and with these new vehicles, the next chapter of the story has been written.
The company’s vehicles are designed for its users, with a wide choice of models, layouts, and features, as well as a selection of textiles and soft furnishings.
60TH ANNIVERSARY
From very humble beginnings, where a group of visionary individuals and a small but highly motivated team created the first products practically from scratch, Adria Mobil has grown into a global brand that helps shape industry trends.
This year, the company has reached another significant milestone – the
ADRIA MOBIL’S PRODUCTS – AT A GLANCE
CARAVANS
• ASTELLA – Redefines leisure travel and mobile living with awardwinning avant-garde design.
• ALPINA – An elegant homestyle feeling with a blend of contemporary and classic design.
• ADORA – Sets new standards for easy-living comfort and assured performance.
• ALTEA – A best-selling range of modern, lightweight, and contemporary caravans.
• ALTEA 60Y – A limited-edition Altea that is part of the 60 Years Selection.
• ACTION – Reimagines and redefines what is possible in a compact caravan.
production and sale of its 100,000th motorhome and 55,000th campervan – and celebrated its 60th anniversary by introducing the exclusive 60 Years Selection.
These limited-edition vehicles –the Twin 60Y, Coral 60Y, Matrix 60Y, Compact 60Y, and Altea 60Y – are designed with premium materials, new design details, and special features.
• AVIVA – A range of modern, lightweight caravans designed for easy living.
• AVIVA LITE – A surprisingly light and inventive caravan.
MOTORHOMES
• SONIC – Style, performance, and comfort all in one.
• SUPERSONIC – Sophisticated, elegant design and timeless performance.
• MATRIX – Designed to take style and versatility to a new level.
• MATRIX 60Y – A limited-edition Matrix that is part of the 60 Years Selection.
• CORAL – Comfortable touring all year round.
• CORAL XL – The comfort of Coral for large families and groups.
This includes 60th anniversary graphics, textiles, and embroidery, along with nice touches such as an Adria Mobil-branded wooden chopping board.
The company presented the 60 Years Selection at a memorable event, where it also showcased other exciting novelties designed and developed to inspire new generations of travellers.
• CORAL 60Y – A limited-edition Coral that is part of the 60 Years Selection.
• COMPACT – Stylish, slim-fit, and agile.
• COMPACT MAX – A premium, slightly wider model.
• COMPACT 60Y – A limited-edition Compact that is part of the 60 Years Selection.
CAMPERVANS
• TWIN – Best for everyday escapes.
• TWIN SUPREME – All-round practicality and comfort.
• TWIN SPORTS – The iconic pop-top campervan.
• SUPERTWIN – A rugged campervan for more challenging terrains.
• TWIN 60Y – A limited-edition Twin that is part of the 60 Years Selection.
ADRIA
CONGRATULATIONS ON 60 YEARS OF ADRIA BRAND
Adria Mobil & LAMILUX – A Journey of Excellence
For 60 years, ADRIA BRAND has inspired mobile living across Europe. We are proud to contribute to this success – with our innovative LAMILUX SUNSATION® GRP - as sheets or coils - used for the vehicle’s exterior sidewalls.
Maximum gloss retention. Outstanding colour resistance. Designed to withstand time and travel.
“IT’S AN IMPORTANT AND HONOURABLE ANNIVERSARY THAT WE LOOK AT WITH GREAT PRIDE, AS FEW COULD HAVE IMAGINED SUCH SUCCESS 60 YEARS AGO. WE’VE BEEN PRESENT IN THE MARKET FOR SIX DECADES, AND OVER THIS TIME, WE’VE GAINED A DEEP UNDERSTANDING OF OUR CUSTOMERS’ NEEDS AND DESIRES”
– MATJAŽ MAROVT, INDUSTRIAL DIRECTOR, ADRIA MOBIL
“It’s an important and honourable anniversary that we look at with great pride, as few could have imagined such success 60 years ago. We’ve been present in the market for six decades, and over this time, we’ve gained a deep understanding of our customers’ needs and desires,” reflects Marovt.
“Besides that, anniversaries provide an excellent opportunity not only to reflect on the journey we have taken
so far, but also to look ahead.”
In May, the company also marked its milestone anniversary by hosting a dynamic and diverse programme across several locations for both domestic and international guests, including all key stakeholders.
The programme included a press conference, a guided tour of Adria Mobil’s production facilities, a workshop for suppliers, and a visit to the IMV Museum, where the
company’s curated collection of products is exhibited.
There was also a special experience day at the Automobile and Motorcycle Association of Slovenia (AMZS) Safe Driving Centre in Vransko, where the guests were engaged in simulated traffic scenarios.
“The highlight of the celebration was an evening cultural event, intertwining the past and tradition with modernity and freshness,” Lekše smiles.
As Adria Mobil proudly celebrates its 60th anniversary, the company is already looking ahead with energy, ambition, and a clear vision to marking its 70th by embracing new innovations, exploring emerging markets, and connecting with new customer groups.
“Our journey continues with the same pioneering spirit that has defined Adria Mobil for six decades,” affirms Marovt.
LAR TRANSPORTNI SISTEMI
d.o.o. is a specialised manufacturer of conveyor systems, rollers, and complete turnkey material handling solutions, including machine engineering and automation. For more than fifteen years, we have been helping companies across a wide range of industries streamline and optimise their production processes. Because we develop and manufacture everything in-house, we can respond quickly and adapt our solutions to each customer’s specific needs.
Our experienced sales engineers are out in the field every day, staying close to our clients and understanding their challenges. Back at our headquarters, they are supported by a skilled technical team and dedicated colleagues who work together to make even the most complex projects possible.
In 2022, we took over the automation and machine-building programme from MURATECH d.o.o., a respected company with strong connections in Slovenia, across Europe, and beyond. This acquisition brought
valuable expertise into our team and enabled us to expand our capabilities in machine engineering and automation. Today, we offer a truly complete service - from the initial concept and design, through production and installation, to longterm support.
We are proud to be recognised as one of Adria Mobil’s trusted partners, supporting their position as Europe’s leading manufacturer of caravans and motorhomes. Through close collaboration and a deep understanding of their production needs, we contribute to the efficiency, quality, and innovation that define their brand.
We have built our reputation on combining practical technical expertise with reliable delivery.
By working closely with wellestablished suppliers in Slovenia and abroad, we ensure fast turnaround times, high-quality products, and solutions genuinely tailored to our clients. More than simply delivering equipment, we work alongside our customers to solve problems and help them achieve their goals.
Our approach is simple: a clear vision, an honest assessment of our strengths, and a long-term commitment to trust and quality. We pride ourselves on our technical skills, the care we put into every project, and the reliability that keeps our partners coming back.
Every project - even the most challenging - is an opportunity for us to grow, innovate, and create something of lasting value.
Whether you need a single spare part, a custom-built conveyor, or a fully integrated handling system, LAR TRANSPORTNI SISTEMI will deliver - with expertise, flexibility, and a commitment to doing things right. From idea to execution - fast, efficient, and built to last.
ADRIA MOBIL’S PURPOSE, VALUES, AND BEHAVIOURS
The purpose, values, and behaviours of Adria Mobil govern how it does business and shape the company’s culture.
PURPOSE
• EXCELLENCE – Adria Mobil leads in concepts, ideas, and products, striving for excellence.
• CUSTOMER-CENTRIC – The customer and their experiences are put at the centre of its activities.
• PRIDE – The company is proud of all its products and services.
VALUES
• COMMITTED – Adria Mobil’s employees and partners are committed, courageous, engaged, and accountable.
• RESPONSIBLE – The company is professional and responsible, follows the rules, is agile and creative, and delivers.
• PASSIONATE – Adria Mobil is passionate about what it does, loves challenges, and collaborates to solve them.
BEHAVIOURS
• EFFICIENT – Optimising the way it does things, working as a team, and finding synergies and common goals.
• RESPECTFUL – Communicating openly with trust and respect in a safe and inclusive work environment.
• CREATIVE – Finding new ideas, creating innovations, and mastering its knowledge and experience.
BORN OUT OF INNOVATION
Throughout its 60-year history, Adria Mobil has always been an agile and innovative organisation.
Indeed, the company was born out of innovation. In the early years, thanks to its international presence, it contributed valuable foreign currency inflows that helped power the automotive industry.
However, Adria Mobil soon gained independence and set out on its own path of development, guided by a unique vision of the future.
With a relentless focus on new technologies and thoughtful design, its vehicles bridge past and future, delivering exceptional performance and comfort.
Over time, the motorhomes and campervans that have been added to its product range are, from a technological standpoint, significantly more complex to manufacture.
With the introduction of these new product lines came the need for innovative solutions, developed through the adoption of new technologies.
Today, Adria Mobil continues to relentlessly embrace new designs, technologies, and ideas, with the company’s in-house know-how an important competitive advantage.
“We remain firmly committed to advancing in the areas of technology, design, quality, and innovation. We actively monitor industry trends, proactively seek out sustainable solutions, and strive to deliver the very best products based on in-house expertise and development,” informs Lekše.
From the very beginning, Adria Mobil has been systematically developing its own in-house R&D department, laying the foundations for innovation, technical excellence,
Photo: ©Adria Mobil / Adria Supertwin 4x4 ADRIA
For over 50 years, Castagnari has been a benchmark in the Italian plastics manufacturing industry, skillfully combining technology and design to create innovative, highquality solutions.
The company stands out for its wide range of products, including sinks and washbasins, shower columns, shower doors, bathroom claddings panels, and complete shower shells. Each element is the result of continuous research and the courage to explore new opportunities. These characteristics have allowed Castagnari to maintain its leading role in the sector.
Made
with Italian excellence, combining technology and design for the recreational vehicle, marine, and mobile home sectors
The secret to success lies in the perfect combination between advanced technology and Italian design, capable of creating innovative solutions and setting new standards and market trends. The passion for innovation, combined with respect and experience, enables the company to face future challenges with a keen eye on the past.
QUALITY AND EXCELLENCE
Adria Mobil is committed to several principles of quality and excellence:
• It is constantly looking for opportunities to add value to end users by understanding, anticipating, and meeting their needs and expectations.
• Leaders at all levels set and implement goals and act as an example of strong values and business ethics.
• Adria Mobil appreciates the efforts of all employees and creates a culture of knowledge, empowerment, and employee development.
• Decisions are made based on recognising and understanding objective facts and a fast and efficient response to identified opportunities and risks.
• By understanding and managing interrelated relationships and processes, Adria Mobil achieves and maintains excellent results that meet both the shortterm and long-term needs and expectations of all stakeholders aimed towards sustainable development.
• The company’s capabilities are strengthened through the management of internal changes and good mutual relations with partners.
• In cooperation with stakeholders and using the latest technologies, Adria Mobil creates greater added value for all customers, including distributors, traders, and end users, and a higher level of business performance.
• Adria Mobil’s activities have a positive effect on the world, promoting the development of socioeconomic and environmental conditions in the communities where the company operates.
and the long-term competitiveness of its products.
Alongside this internal growth, the company has actively engaged a network of external partners –suppliers, research institutions, and technology experts – to co-create solutions, accelerate development, and bring fresh perspectives into its innovation process.
“We believe that this multidisciplinary approach is essential for long-term success in a highly competitive market, where every percentage of market share must be earned through hard work – nothing is left to chance,” Marovt enlightens.
TECHNOLOGICALLY ADVANCED
Adria Mobil’s factory in Novo Mesto, meanwhile, remains one of the most technologically advanced in the industry.
www.aguti.com www.alko-tech. com www.nordelettronica.it
The factory utilises an advanced end-to-end product development model, where a clear roadmap is defined for every product group.
WHAT IS YOUR CURRENT TAKE ON THE RV MANUFACTURING INDUSTRY IN EUROPE?
Matjaž Marovt, Industrial Director: “Whatever happened in the past and whatever will happen in the future, the basic desire amongst enthusiasts – to enjoy the freedom of movement and leisure – has remained and will remain largely unchanged.
“It is a promising fact about the industry, and how to respond to this permanent desire within a changing world is a sweet challenge.
“At present, the situation in Europe remains uncertain. Customer optimism – an essential driver of investment in caravanning products – has been dampened by global political and economic instability.
“Despite these challenges, it is crucial that we remain persistent in developing and offering new, innovative products that respond to emerging trends and technological shifts in human mobility.
“In fact, times like these may offer the best opportunity to think differently and take bold steps. Periods of uncertainty can serve as a catalyst for creativity, differentiation, and long-term transformation.”
“Here, our products are created from the very first sketch to the final product that drives out of the factory gate,” Marovt outlines.
“Our innovation clock offers us new solutions, which enables continuous improvements of our products. Adria Mobil is known as a producer with a clear vision to offer; of course, we can’t share our future innovations, but we can promise that we will surprise the market.”
The most recent technological innovation implemented at Adria Mobil’s new van production facility in Bič at the end of last year is also particularly noteworthy.
RoboCutVan is a unique bodycutting technology that uses a robot to process the walls, roof, and floor of the base vehicle with cutting-edge precision.
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“We’re improving our development and production processes with a focus on technological and technical development, productivity, quality, sustainability, and ergonomics,” Lekše tells us.
CMT STUTTGART
The best proof of Adria Mobil’s success lies not only in the company’s thousands of satisfied customers, but also in the international awards it receives each year for design and innovation.
“We are fully aware that such recognition also brings a responsibility to always do our best, think outside the box, and remain committed to our vision and goals,” affirms Marovt.
Adria Mobil kicked off its 60th anniversary at CMT Stuttgart, the world’s largest consumer show for tourism and leisure.
The event, which took place from 17th to 25th January this year, showcased travel ideas and holiday destinations from all over the world, including the biggest season launch for caravans, with all the latest models on display.
The caravanning exhibition area featured around 1,200 caravans, motorhomes, campervans, and RVs, along with every type of accessory.
The company showcased its latest vehicles in Hall 3, where attendees could find everything the major series and volume manufacturers currently have to offer.
CMT Stuttgart is therefore an important indicator for the caravanning industry at the start of the new season, where prizes for the best products in various categories are also awarded every year.
Adria Mobil was once again amongst the winners in numerous segments, namely caravans, motorhomes, vans, and minivans.
Its victorious caravans include the Adora, Altea, and Action, as well as the Aviva Lite – an innovative model
“IT IS IMPORTANT TO HIGHLIGHT THAT, AT ADRIA MOBIL, WE CONTINUOUSLY STRIVE TO CREATE A WORKING
ENVIRONMENT WHERE RELATIONSHIPS BETWEEN THE COMPANY AND ITS EMPLOYEES ARE OPEN, RESPECTFUL, AND COLLABORATIVE – A PLACE WHERE EVERYONE FEELS VALUED, WHETHER AS A COLLEAGUE, PARENT, PARTNER, OR INDIVIDUAL”
–
MARKO LEKŠE, PROCUREMENT AND SUPPLY CHAIN DIRECTOR, ADRIA MOBIL
presented in the autumn of 2023.
The Aviva Lite is partly made from recycled materials and, due to its light design and low weight, is suitable for towing with lighter vehicles, which also means a reduced environmental footprint.
In 2024, the Aviva Lite also won the prestigious European Innovation Award (EIA), a coveted honour for manufacturers and suppliers of
motorhomes, vans, caravans, and equipment, in the Sustainability/ Environment category.
The EIA stands for innovation in an industry that is passionately committed to the quality of leisure time for millions of people.
AWARD-WINNING VEHICLES
Adria Mobil’s new generation of Twin campervans, meanwhile, won the
TURNS THE JOURNEY INTO AN EXPERIENCE
THE PERFECT TRAVEL COMPANION
Z-E3776
2-DIN naviceiver with 9" TFT touchscreen and complete motorhome software
“OUR JOURNEY CONTINUES WITH THE SAME PIONEERING SPIRIT THAT HAS DEFINED ADRIA MOBIL FOR SIX DECADES”
–
MATJAŽ MAROVT,
INDUSTRIAL DIRECTOR, ADRIA MOBIL
prestigious EIA in 2025 in the Interior Design category.
This pioneering collection of campervans features thoughtful design, innovation, and technology solutions based upon customer needs and expectations.
For example, the Twin campervans excel in creating a fluid transition amongst interior spaces so that the relatively compact dimensions of a panel van conversion feel spacious and living zones connect and continue one into another.
The sunroof panoramic window combined with open-plan interior design creates a light and airy living room space. They also feature a fresh kitchen design, new swivel-wall bathroom with separate shower, and improvements to the sleeping comfort in the rear and pop-top bedroom in the Twin Sports models.
Moreover, innovative materials emphasise a more sustainable approach to campervans. The new Twin campervans introduce
cupboards made from expanded polypropylene (EPP), a fully recyclable material, which also reduces weight.
The EIA complements the German Design Award (GDA) the Twin campervans won in the Product Excellence category. As one of the most recognised and prestigious awards for design worldwide, the GDA enjoys a high reputation amongst both designers and the general public.
It also won the German Innovation Award (GIA) in the Excellence in Business to Consumer category for its outstanding innovation and pioneering use of EPP in cupboard design and construction.
The large number of awards received by Adria Mobil has strengthened its reputation in the European market and are proof that customers value, recognise, and reward products that are designed with top quality, innovation, functionality, and design.
This is also evidenced by the two awards for customer satisfaction that
the company received in February 2025.
In cooperation with Practical Caravan and Practical Motorhome magazines, they were presented by the Camping and Caravanning Club (CCC) based on the votes of their members. Established in 1901, the CCC is the world’s oldest and largest club for all forms of camping.
Adria Mobil won the Owner Satisfaction Award in both the motorhome and caravan segments, an exceptional recognition that confirms the company’s products are developed and manufactured according to the expectations of users and distinguished by their attractive designs, proven reliability, and ease of use.
CARE FOR THE ENVIRONMENT
Adria Mobil is committed to sustainable development and the prevention and reduction of environmental impacts.
The company considers care for the environment in its development and strategic goals, as well as in all business processes, to further improve its environmental management systems (EMS), which are ISO 14001-certified.
Its manufacturing sites in Slovenia also comply with the requirements of this international standard, meaning everyone at Adria Mobil conducts themselves in a responsible manner.
Systematically setting environmental objectives and product ranges, meanwhile, ensures constant care for and efficient use of natural resources.
Adria Mobil also identifies and reduces all types of negative impacts on the environment, based on analysis of the entire life cycle of its products and services, and aims to reduce the risk of pollution caused by environmental accidents.
Moreover, through the regular education and training of employees and internal communication, the company increases environmental awareness and promotes responsible conduct.
New Adria Twins - all you need to know
On behalf of the Horrex team we would like to congratulate Adria Mobil on their extraordinary 60 year anniversary. Adria is known in the industry as an innovative company, and they were among the first OEM’s to continuously implement our new products. For example, Adria was among the first to introduce the, by Horrex invented, plisse Flyscreen Door in their caravans.
Following this they also introduced our double plisse UCS blinds in many of their vehicles.
When Horrex was the first to enter the market with a Van Flyscreen Door, Adria was again among the first to implement this as standard in all of their campervans. We thank Adria for the great partnership that we have had over the more than 30 years cooperation and we look forward to the many innovative projects that lay ahead.
Horrex, as a leading blind, window and flyscreen manufacturer for over 38 years, is part of the Driving Change Group. The group specializes
in high-end components for the international caravan and camper industry and is active in more than 35 countries, all over the world.
is another innovative company that is part of the group which produces slide-outs for campers, caravans and campervans. The InnoSlide slide-out is specially designed and produced to the high quality standards of the European RV market.
60 Years of Adria Mobil.
Six decades of outstanding craftsmanship, innovative spirit, and visionary leadership –a remarkable milestone in the world of caravanning.
Wentronic Solutions proudly congratulates Adria Mobil on this anniversary. As a premium partner for electronic components, we are proud to stand side by side with Adria Mobil in shaping the future of mobile living – with high-performance technology engineered in Germany.
Our technology highlights:
• High-performance dual USB-C chargers with up to 60 W and Power Delivery
• Solar charge controllers – for intelligent and sustainable energy management
Wentronic Solutions – Passionate German engineering at its finest.
Driving Change Group
LEARN MORE
“ADRIA MOBIL’S VERY FIRST CARAVAN WAS EXPORTED AND SOLD ON THE SWEDISH MARKET. THIS WAS NOT ONLY A SIGNIFICANT EARLY SIGN OF THE BRAND’S INTERNATIONAL POTENTIAL BUT ALSO A CLEAR INDICATION THAT OUR PATH WOULD BE ONE OF PARTNERSHIPS THAT TRANSCEND NATIONAL BORDERS”
– MATJAŽ MAROVT, INDUSTRIAL DIRECTOR, ADRIA MOBIL
DEDICATED AND COMMITTED EMPLOYEES
Evidently, Adria Mobil puts sustainability at the heart of its activities, not least when it comes to people, who are the central building blocks of the company’s long-term development and success.
Past or present, all stakeholders involved in the creation of Adria Mobil’s products – whether employees, distributors, dealers, or suppliers – play a vital role in the
company’s success.
“They are essential and irreplaceable links in the chain, from product development to international recognition and commercial success,” acknowledges Lekše.
Adria Mobil’s dedicated and committed employees, in particular, represent its greatest asset and guarantee the company will continue to compete successfully in the European caravanning market in the future.
“What unites all our employees is a deep sense of dedication, commitment, and motivation in working on everyday challenges, as well as a strong belief that, through teamwork and responsibility, even the most ambitious goals can be achieved,” Marovt emphasizes.
One of the company’s key advantages is its single-shift work schedule, which enables most production employees to finish by 2pm and dedicate the rest of their day to family life.
For the past 13 years, Adria Mobil has held the Family-Friendly Company certificate, which recognises its long-term commitment to helping employees balance their professional responsibilities with their personal life.
As part of this certification, staff members benefit from a range of measures such as paid emergency leave in exceptional circumstances, reduced working hours, the option to work from home in special cases, and scholarships and summer job opportunities for their kids.
“Employees also have access to vacation opportunities using Adria Mobil products, and we organise two company-wide social events every year, along with a special holiday gift programme for our employees’ children,” Lekše shares.
“It is important to highlight that, at Adria Mobil, we continuously strive to create a working environment where relationships between the company and its employees are open, respectful, and collaborative – a place where everyone feels valued, whether as a colleague, parent, partner, or individual,” he closes.
Tel: 00 386 39 37 100 info@adria-mobil.si www.adria-mobil.com
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