MARKETING PROGRAM UPDATE

The marketing faculty welcomed Associate Professor Dr. Tim Butler to Southeastern, previously at the University of North Alabama. They also welcomed Ms. Cally Berner, formerly director of event and conference services at Southeastern, in the role of full time instructor. The Marketing faculty was active within the community in multiple ways this year. Faculty members held presentations on digital marketing and search engine optimization at the Robotics Mentoring Extravaganza, an event that brought together hundreds of high school students interested in Science, Technology, Engineering, and Math. In May, at the American Marketing Association International Collegiate Conference in New Orleans, Southeastern faculty members Dr. Juliana White and Ms. Cally Berner served as judges for the Marketing Strategy, Best Recruitment and Social Impact Video, and the Wall Street Journal Case Study Competition. Dr. Tim Butler, served as President-elect of AMA's Collegiate Chapter Council and managed the pitch and sales competitions.

MBA PROGRAM UPDATE: 100% ONLINE PROGRAM ANNOUNCED

The CoB partnered with the College of Science and Technology to introduce a 100% online MBA program with a focus on managing technology decision-making (MITech MBA) As we know, technology adoption increased significantly due to the Covid-19 pandemic With these changes, job expectations of managers in non-technology areas have expanded to include managing technology decisions. This has created a skills gap in many companies’ leadership pipelines that Southeastern's MITech MBA will fill

Tech savvy managers are needed to navigate the challenges and opportunities, recognize opportunities for data-driven decision making, innovations in supply chain and ordering, and modernizing processes Such managers can also serve to champion new technology adoption and build a culture that is receptive to change. Program graduates will be better prepared to make managerial decisions that evolve as technology evolves Classes are offered in 8-week terms and the program can be completed in one year The program launches Fall of 2023. Contact mba@southeastern.edu or 985-549-2258 for more info.