OTC June 2017

The Skin Issue

Product Spotlight

100% Natural OKAY African Shea

Feature Article

Beauty Inside Out by Natasha Bhalla

There’s a beauty product for every skin issue and need— from basic moisturizers to collagen builders to heavy foundations that hide imperfections small and large. However, the most important and potent way to take care of your skin starts from the inside out.

Finished Product

Vitamin “C” by Dominque Tinkler Vitamin “C” is a superior anti-oxidant that helps to heal and repair damaged skin. It protects against environmental pollutants which can wreak havoc on your skin, causing it to age prematurely; loss of radiance, brown spots, freckles, wrinkles, hyperpigmentation and a rough patchy texture. Learn more about this vital product here!

Manufacturer Profile

BlueCo Brands

It is common that many beauty colleagues we speak to here at OTC Beauty Magazine have been in the industry for quite a while; this is a lovely place to be, after all. Brenda Leckie, National Sales Director of BlueCo Brands, is no different as she has been in the business for over 30 years, starting in the salon atmosphere as a stylist and making her way to her current role. We spoke to Leckie to learn more about this company and their brands, one of which has stood the test of time—Barbicide. 저희 OTC 뷰티 매거진에서 그 동안 이야기를 나눈 많은

뷰티 관련업 동료 분들은 이 업계에 꽤 오랜 시간 몸을 담은 사람들입니다. 물론 많은 매력이 있어 정말 떠나고 싶지 않은 그런 업계이기도 하지만요. BlueCo Brands의 국내 영업 담당 이사를 맡고 계신 Brenda Leckie 씨의 경우도 미용실의 스타일리스트로서 시작하여 현재 자리에 오르기까지, 이 분야에 30 년 이상 몸 담으신 분입니다. 저희는 Leckie 씨와 이야기를 나누며 오랜 세월에도 건재한 회사와 그 브랜드인 Barbicide 에 대해 들어보았습니다.

Knowledge To Know

Helpful Skincare and Shaving Tips, Just in Time for Summer!

by Iskra Tsenkova

There are a multitude of tips that can help your customers get the up close and personal, perfectly smooth shave they want. This is especially necessary during the summer when bathing suits are out in full force. From exfoliation to using fresh blades and using the appropriate temperature of water, it can be quite the process.

여름 시즌에 맞춘 유용한 피부관리법 및 제모 팁!

고객들에게 완벽하게 부드러운 면도 법을 배워보자.

각질제거와 새로운 면도날을 적절히 사용할 수 있는 물온도

등과 같은 팁들은 특히, 수영복을 입는 여름철에 더욱 필요한 기술이다.

Clearing up the Misconceptions About Care and Maintenance of Natural Afro Hair: Part II by Dr. Edward Tony Lloneau

Continued from the April 2017 issue, the second part of this series addresses the misconception that natural hair care is too time consuming compared to relaxed hair. According to this author, this fallacy is accepted as truth without question, but he challenges it.

자연산 아프로 모발의 유지 및 관리에 대한 오해 타결 4월호부터 연재해온 이 두번째 기사에서는, 릴렉스 헤어보다 네추럴 헤어를 관리하는데 시간을 더 소비해야 한다는 오해를 다루어 봤다. 필자에 의하면, 이러한 사실은 모든 사람들이

한치의 의심도 없이 잘못 생각하고 있는 부분이라고 한다.

이에 그가 기사를 통해 오해를 타결해 보려고 한다.

Business Tips

The Risky Six by Lei Wang

Like all the knowledge and skills that people learn, fear of failure is also learned. And as you age, you gain more and more mental constraints. Those mental constraints remove creativity and replace it with yet more fear, but fear can be unlearned through practice. Learn how here.

위험한 6가지

사람들은 모든 지식과 기술을 배우는 것처럼, 실패에 대한

두려움도 배웁니다. 그리고 나이가 들면 정신적으로 점점 힘들어 집니다. 그러한 정신적인 제약은 창조력을 없애며

창조력이 더 많은 두려움으로 바뀌어집니다. 하지만 두려움은 연습을 통해 극복할 수 있습니다. 여기서 알아보도록 하겠습니다.

Confidence Compounds by Jill

Johnson

One of the most significant leadership skills you need to develop is your confidence. It is an essential core leadership competency. Building your confidence requires a disciplined focus on seeking and accepting bold opportunities to help you reach for higher rungs of influence and impact. Read on to discover the keys to building confidence.

자신감의 형성

리더십 기술의 가장 중요한 것들 중 여러분이 개발해야 할 필요가 있는 것은 자신감입니다. 그것은 필수적인 핵심

능력이라 할 수 있습니다. 자신감을 기르는 것은 과감한 기회를 모색하고 받아들이는 자세가 필요하며 이는 여러분을 더 높은 단계의 영향력에 이르기까지 도와 줄 것입니다. 이

Beauty Ambassador

Styling Tools Beauty Ambassador Article by Terri Taricco-Cropp

The Forgotten Step in Hair Care: Scalp Care

Show Coverage

Taliah Waajid World Natural Hair Show

The Taliah Waajid World Natural Hair Show proudly celebrated their 20 year anniversary of empowering a community through an annual celebration of everything natural. This event was held April 22-23 in Atlanta, Ga.

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50

70

American International Industries and Ardell Professional encourage your customers to layer their lashes in luxury with their Faux Mink Designer Lashes Collection What better way to accentuate the flawless skin of a lovely face than with show stopping lightweight lashes? Add a dash of drama today! Learn more on page 53. www.ardelllashes.com

CEO: Ann Jhin

Editor: Haley

Korean

Editor: Tony Bae tbae@otcbeautymagazine.com koreannews@otcbeautymagazine.com

Art Director: Sam Choi support@otcbeautymagazine.com

Advertising & Sales Coordinator: advertising@otcbeautymagazine.com

Contributing Writers: Natasha Bhalla Terri Taricco-Cropp Jill Johnson Dr. Edward Tony Lloneau Dr. Vartan Mardirossian Dominique Tinkler Iskra Tsenkova Lei Wang Emma Young

Columnists: Kenny Duncan Elayne McClaine Dwayne Thompson

Studying up on Skincare

We know, it is summertime and school is certainly not in session…any school aged child will proudly inform you of that. However, we want to make sure we stay up to date on the latest beauty trends and new industry information to better serve you. Likewise, we encourage you to always be studying up on varying sectors of the beauty business. This month we specifically chose to focus on skin.

It is the largest organ of the body, and in the summertime skin can undergo increased stresses as it is typically exposed to more sun when the temperatures warm up. Whether laying by the beach or poolside, relaxing on a boat, hiking a new mountain trail or spending the day with family, friends and pets at the park, summer is a great time to explore the great outdoors. Just be sure to keep your skin protected from the sun and bugs, and always moisturized. SPF if actually a must all year round as the sun doesn’t take a break, even in the winter when chilly temperatures call for overcoats.

In addition to articles covering a myriad of skin care topics, we have included a few interesting pieces on business advice this month. This issue’s “How Should You Sell It” topic addresses the allure of higher priced items and how having a variety of product price points among your shelves can appeal to various customers. Additionally, we’re providing some tips on becoming confident and staying positive, even when fear of failure is real. No matter what may come in your business life, we encourage you to keep a bright outlook and tread headstrong into the future, embracing all it holds.

There’s no way we could fail this exam by omitting the latest trade news. Many of the manufacturers you know and love have big things happening and we urge you to flip to the “Industry News” on page 82 to learn all about it. Oh, and while you’re back there why not check out the show coverage of the Taliah Waajid World Natural Hair Show? You might recognize someone in those photos!

Editor

학교가 방학 중이라는 사실을 알고 있습니다… 학교에 다니는 모든 어린이는 신나게 방학이 되었다고 알려 줄 것입니다. 그러나 우리는 최신 뷰티 트렌드와 새로운 업계의 최신 정보를 파악하여 더 나은 서비스를 제공 하고자 합니다. 마찬가지로, 귀하께서는 항상 뷰티 비즈니스의 다양한 분야를 학습하는 것이 좋다고 말씀 드리고 싶습니다. 이번 달에 집중할 것은 피부입니다.

피부는 신체에서 가장 많은 부분을 차치하는 기관이며 여름철 온도가 올라갈 때 햇빛에 더 많이 노출되기 때문에 피부가 스트레스를 받을 수 있습니다. 해변이나 수영장 옆에 누워있거나, 보트에서 휴식을 취하거나, 새로운 산길을 하이킹하거나, 공원에서 가족, 친구, 애완 동물과 하루를 보내는 여름은 멋진 야외를 즐기기에 좋은 계절입니다. 햇빛과 벌레로부터 피부를 보호하고 항상 보습해 주세요. SPF는 추운 날씨로 외투를 입어야 하는 겨울에도 햇빛은 있기 때문에 1년 내내 필요합니다. 이번 달 비즈니스 조언에는 수 많은 스킨 케어 기사 이외의 몇 가지 흥미로운 내용을 포함 시켰습니다. 이번 호의 “그것을 판매하는

방법” 주제는 고가품의 매력을 설명하고 진열대 사이에서 다양한 제품

가격 포인트를 갖는 것이 여러 고객에게 어필 할 수 있는 방법입니다. 또한 우리는 실패에 대한 두려움이 현실로 왔더라도 자신감을 얻고 긍정적인 자세를 유지할 수 있는 몇 가지 팁을 알려드리려 합니다. 귀하 사업에 어떤 변화가 생길 수 있더라도, 밝은 미래를 지키고 앞으로의 모든 것을 포용함으로써 미래를 향해 나아갈 것을 권장합니다. 최신 업계동향을 파악하고 있다면, 절대로 실패할 일이 없습니다. 여러분이 알고 사랑하는 많은 제조업체들에게 큰 일이 일어나고 있습니다. # 페이지로 이동하여 “산업 뉴스” 를 읽어 학습해 보시기 바랍니다. 아, 그리고 거기에서 돌아 왔을 때 왜 Taliah Waajid 월드 네츄럴 헤어 쇼에서 다른 내용을 검토해 보시는 것은 어떤가요? 그

사진 속의 누군가를 알아볼 수도 있습니다!

Expert Advice

by Dr. Vartan Mardirossian

HOW TO AVOID

We will admit that we’re not exactly up-to-date on our wrinkle knowledge here at OTC Beauty Magazine, but we certainly know we don’t want them! So, we reached out to Vartan Mardirossian, MD FACS, to learn more about the different types of wrinkles there are, and how to avoid them. We’re sure your customers, and you, may be intrigued to learn this information too!

Dr. Mardirossian reports, “There are essentially four types of facial lines and wrinkles:

1. Atrophic Crinkling Rhytids - Fine lines on the face that are almost perpendicular to each other. They show up in different areas of the face and body, but tend to disappear when skin is stretched transversally (this just means they shift when your body posture changes). These wrinkles are associated with loss of elasticity. Since these wrinkles are due to the loss of collagen, you need to protect your skin by using sunscreen. You can also use moisturizers to temporarily plump the skin with fillers and diminish the appearance of these fine lines. Micro needling is also a good treatment for this problem.

2. Permanent Elastic Creases - Crease lines in the skin that become increasingly permanent over time, especially with sun exposure. These show up most frequently on the cheeks, the upper lip and the base of the neck. Sun exposure and smoking make this type of wrinkle worse. Don’t smoke, minimize sun exposure and use a sunscreen to prevent this kind of wrinkling.

3. Dynamic Expression Lines - Wrinkles that are caused by facial muscle movement. These are commonly referred to as frown (or smile!) lines and crows feet. These wrinkles respond best to Botox or other similar injectable wrinkle treatments.

4. Gravitational Folds - As the name implies, these lines are due to the effects of gravity and become increasingly obvious as skin begins to fold and sag. The location of these wrinkles is related to the thickness of skin. While I would have thought this means that thicker skin shows more folds, surprisingly researchers have said that a plumper face may show fewer gravity folds than a lean face. Cosmetic surgery (like face lifts) are the most effective at removing these kinds of wrinkles.

My best skin-saving advice is to minimize sun exposure, wear sunscreen and don’t smoke. Moisturizers can help temporarily “fill in” and plump wrinkles, but if you are looking for more permanent results you may want to consider cosmetic procedures like Botox or facelifts.”

There you have it! We encourage you all to follow the doctor’s orders and “minimize sun exposure, wear sunscreen and don’t smoke.” Our skin will thank us!

Meet Dr. Vartan Mardirossian

Dr. Vartan Mardirossian is an Assistant Professor of Facial Plastic and Reconstructive Surgery and Otolaryngology at the Florida Atlantic University in Boca Raton, Fla. and operates in his private practice in Jupiter, Fla. He is double Board-certified in both Facial Plastic Surgery and Head and Neck Surgery, and has authored many studies on pivotal topics within the realm of Facial plastic surgery.

Spoil Your Skin

Everybody likes to be pampered every once and a while, whether with a free day on the weekend to relax, a spa day treat on your birthday or a pedicure now and again. Skin is the same way, but there’s no need to wait for a special occasion to show it some love. Use the products shown here, and others like them, to spoil your skin this summer and all year-round.

It’s Magic!

Shaving can easily irritate the skin, and it seems that no one knows this better than men; razor burn and ingrown hair on the face and neck are no laughing matter! Instead, encourage your customers to use SoftSheen-Crason’s Magic Skin Conditioning Shaving Powder. This depilatory is formulated especially for Black Men to help stop razor bumps caused by razor shaving. Product makeup includes Aloe and Vitamin E for skin pampering. www.softsheen-carson.com

Day Defense

Who wouldn’t want to have a day with no worries at all? Now your customers can have just that, at least in regards to their skin, thanks to Palmer’s Skin

Perfecting Moisturizing Day Cream. This lightweight day cream gently hydrates, balances moisture and smoothes skin texture, all while providing SPF 15 protection from the sun’s harmful rays. It’s even dermatologist tested and safe for sensitive skin. www.palmers.com

Lighten Up

Take a deep breath. How good does that feel? Your customers who deal with skin discoloration can also take that deep breath coupled with a sigh of relief. Mitchell Group’s Carotis Lightening Serum reduces skin discoloration with aggressive lightening active, hydroquinone. It smoothes and firms with anti-oxidant Vitamin “A”, while absorbing and drying quickly. Users can see results in 7 days! www.mitchellbrands.com

Hello Hydration!

Cleaning your face, especially before bedtime each night, is a must! If this practice is necessary, why not make it enjoyable? The 100% Virgin Coconut Oil Hydration Face Milk Cleanser from SheaMoisture delivers a creamy cleansing that gently removes impurities while hydrating all skin types. Restore and soften skin today! www.sheamoisture.com

Mad About Masques

Time to take a time-out from everyday life and spend a little time focusing you Y-O-U! The Mud Pack Masque from Queen Helene is perfect for use while soaking in the tub, or for a brief moment of facefocus before calling it a night. Enriched with Kaolin, a natural English Clay known to immediately lift away impurities and revitalize tired looking skin, it leaves skin feeling firmer, with fine lines and wrinkles diminished. www.queenhelene.com

Spoil Your Skin

Trust the Original

We know your male customers are easily aggravated by skin irritations, and we have yet to find a better treatment than the triedand-true Lucky Tiger Ointment. Psoriasis, Seborrheic Dermatitis and dandruff say “goodbye” after use, and this product also provides relief from itching, burns, bites and scratches. It’s undeniable that this classic will continue to stand its ground.

www.getluckytiger.com

No Nicks Today

Men, and even ladies too, what is more aggravating when shaving then to get a nick or minor cut that just will not seem to stop bleeding? Luckily Clubman has the answer with their Stypic Pencil. It works to stop bleeding fast, sealing the skin’s surface and preventing infection. Ease your customers shaving worries just a hair today.

www.clubman.com

Pamper with Powder

Odor protection is necessary all year long, but especially so during the warm summer months. All of your female customers deserve the best protection without worrying about powder, and Vagisil’s Deodorant Powder stands to their defense. Keeping odors from happening, this silky formula features a light, fresh scent, is 100% talc free, and works to prevent chafing. It’s safe and gentle enough for everyday use.

www.vagisil.com

Spoil Your Skin

Let’s Get Something Clear…

Exfoliation is a vital step in skin care, and Topiclear provides your customers with just the product they need for the job—their Lemon Exfoliating Soap. Recommended for use at least 3 times a week, it is formulated with lemon extract, which that contains Vitamin C, that stimulates collagen formation. It also helps brighten skin, promoting overall healthier and smoother skin. Simply work into a lather, massage onto the face and body, then rinse away, ridding skin of dead cells. www.topiclearinc.com

Outstanding Oil

Have any of your customers voiced concerns about dry, irritated skin and scalp, or even sensitive scalp? My DNA Life Naturals Tea Tree Oil is designed to moisturize the hair and encourage a calming treatment for dry irritated scalp or skin troubled with eczema or redness. Suggest this oil to your shoppers; they are sure to thank you for it. www.universalbeauty.com

Glow Girl, Glow!

Experience healthy, beautiful skin with Ultra Glow Cocoa Butter, an advanced moisturizer great for all skin types. Enriched with Aloe Vera and Vitamins A, D and E, this formula helps to smooth, soften and replenish moisture to dry, rough skin. This item also helps reduce the appearance of stretch marks. www.keystone-labs.com

How should you sell it?

This month’s selling focus is…

The Allure of Higher Priced Items!

When owning a store it can be challenging to know just what items to carry on your shelves, and which to leave off because they might not move so well. For example, higher priced items may be avoided because owners believe customers might not be willing to choose them over lower-priced items. However, we think there’s something to be said about the quality of a higher price point beauty good. You may also have like-minded customers who are willing to spend a little extra money, increasing your revenue.

As an end-user, what are some advantages of using higher price point items, especially in beauty? How can store owners communicate those benefits to customers, and encourage them to spend a little extra money for higher quality?

“Some consumers are willing to spend more on higher priced products if they feel the products ‘delivers’ and ‘addresses’ their needs. When store owners and staff are educated and knowledgeable about higher priced items they are selling—can point out key ingredients, features, benefits, and can explain how it is used—it resonates well with customers and can be an added value to their shopping experience. Being well informed about products prior to purchasing can make shoppers more likely to shell out monies for higher priced goods.”

Sonja Watford-Mair, Sales & Merchandising

Briggs

Market Masters, Inc. www.briggsmm.com

“As a merchandiser who is in beauty supply stores on a daily basis, I see first-hand the buying choices of consumers. Price point is only one factor consumers will consider. Quality is, now more so than ever, a careful consideration…often times, before price. ‘Natural’ is in. Consumers have become so savvy that they read the ingredient listings on products to see if Argan oil, Shea butter, Coconut oil, Monoi oil, or another desirable ingredient are among the first listed. Retailers can encourage the sale of these higher priced ‘natural’ products by offering a variety of products at various price points, but only utilizing the merchandising materials (posters, shelf displays, shelf talkers, etc.) from these higher priced brands. They will provide valuable education that will encourage a purchase. A consumer is more likely to choose the higher priced items if the retailer makes it more visible and the consumer perceives greater benefits than cheaper competing items. Choose to carry brands in this price point only if they offer merchandising materials and have visually appealing and

Zangwill, President

Merchandise Brand Specialist Inc. www.merchandisebrandspecialist.com

If you have input you’d like to share regarding this question, send an email to editor@otcbeautymagazine.com. Your response could be featured in the July issue!

스토어오너 입장에서 볼 때, 어떤 물품을 지속적으로 가지고 있어야 할 지 혹은 잘 팔리지 않아 진열대에서 빼야 할 물품이 어떤 것인지 구분하는 것은 어려운 일일 수 있습니다. 예를 들어, 고가의 물품들은 쉽사리 들여놓지 않게 되는데 그 이유는, 손님들이

생각할 수 있기 때문입니다. 하지만, 저희는 높은

“몇몇 소비자들은 제품이 그들의 욕구를 ‘충족’ 시켜주고 ‘반영’ 한다면

더 고가의 제품을 살 의향이 있습니다. 상점주나 직원들이 자신들이

파는 고가의 제품들에 대한 지식을 갖고 있고 잘 교육이 되어있다면 –

주요 성분, 특징, 이점, 사용법 등 – 소비자들에게 잘 전달되어 그들의

쇼핑 경험에 추가적으로 가치를 부여할 것입니다. 제품 구매 전 많은

정보를 입수하게 된다면 소비자들이 고가의 상품에 돈을 투자할

확률이 높아질 것입니다.”

Sonja Watford-Mair, 판매 & 판촉 Briggs Market Masters, 법인 www.briggsmm.com

“매일같이, 뷰티 상품 창고에서 일하는 판매자로서, 저는 소비자가 상품 구매 시 선택하는 모습들을 직접 봅니다. 소매 가격이라는 것은 소비자가 고려할 하나의 요인입니다. 하지만 품질은, 더욱 더 심사숙고 할 고려사항이며, 대체적으로 가격보다 우선시 됩니다. 이 때는 ‘천연’ 이 답이라 생각됩니다. 소비자들의 지식 수준은 굉장히 높아져서, 이제 아르간 오일, 시어 버터, 코코넛 오일, 모노이 오일, 혹은 원하는 다른 성분들 등 자신들이 원하는 부분들이 성분 목록에 있는지 확인하고는 합니다. 소매업자 들은 이 고가의 ‘천연’ 제품들을 다양한 가격대의 다양한 제품들로 추천하되, 이 고가 브랜드로부터의 판촉물 (포스터, 진열대 광고 등)을 이용하는 것이 좋습니다. 구매를 촉진시키기 위한 좋은 정보들을 얻을 수 있기 때문이지요. 소비자들은 소매업자들이 제품을 더욱 가시화 시키고 더 싼 경쟁품들 보다 더 나은 이점들이 많다는 것을 인지한다면, 고가의 상품을 선택할 확률이 높아지게 될 것입니다. 이 가격대의 제품을 구비해두시려면 브랜드에서 판촉물을 제공하는지, 시각적인 매력, 그리고 포장 등이 전문적인지를 따져보신

Scott Zangwill, 대표이사

Merchandise Brand Specialist 법인. www.merchandisebrandspecialist.com

by Dominique Tinkler

Vitamin Finished Product

RESTORATIVE ANTI-AGING TREATMENT

FIRMING ANTI-OXIDANT • SKIN BRIGHTENER • COLLAGEN BOOSTER • WRINKLE MINIMIZER

Vitamin “C” is a superior anti-oxidant that helps to heal and repair damaged skin. It protects against environmental pollutants which can wreak havoc on your skin, causing it to age prematurely; loss of radiance, brown spots, freckles, wrinkles, hyperpigmentation and a rough patchy texture. This is related to visible changes in the behavior and appearance of the skin due to over exposure to the sun, known as “photo-aging.”

Firming Vitamin “C” benefits skin in two important ways. First, it’s essential for the synthesis of collagen, a key structural protein of the skin. Second, Vitamin “C” is a super-powerful antioxidant that can help to reduce skin damage caused by free radicals. Free radicals break down collagen, the “glue” that holds skin together, makes it firm, and preserves it’s wrinkle-free quality for as long as possible. Collagen also gives the skin resilience, lessening the likelihood of wrinkles. When Vitamin “C” is added to your daily skincare regimen it will help to reduce wrinkles, firm skin, create new collagen, produce healthier skin cells and improve skin texture, elasticity and resilience.

Studies show that Vitamin “C” derivatives are either not absorbed or not converted to L-Ascorbic Acid in high enough concentrations to have an effect. Vitamin “C” (L-Ascorbic Acid) is one of the few topical agents whose effectiveness against wrinkles and fine lines is backed by a fair amount of reliable scientific evidence. Using this stabilized Vitamin “C” (L-Ascorbic Acid) will help to minimize fine lines, scars, and wrinkles. It is also a natural skin brightener and lightener and will reduce uneven pigment by inhibiting melanin production. And it appears to be a better choice for consumers wishing to avoid any exfoliating effects. Most Vitamin “C” formulas are highly acidic and therefore produce exfoliation (lightly peeling of dead skin cells). Too much exfoliation can cause dry, irritated skin which triggers inflammation, resulting in the skin becoming darker, especially with consumers who already have a dark skin tone.

Having a lot of collagen in our skin is not enough. Collagen breakdown is an ongoing, natural process. It is excessively damaged by

a number of external factors like UV rays, smoking, impaired glucose metabolism, chlorinated water, inflammation, irritation and others. Its structure becomes distorted, leading to poor skin texture, wrinkles and other imperfections.

At a younger age, the synthesis of collagen predominates, whereas after about age 40, loss of collagen picks up speed. Therefore, to keep your skin’s collagen in balance you need to add Vitamin “C” to your daily skincare regimen which will help to boost collagen synthesis and reduce its degradation.

Considering that collagen type I and III are predominant in the skin, using the topical Vitamin “C” (L-ascorbic Acid) has been shown to stimulate the synthesis of these types of collagen which is particularly promising.

Vitamin “C” Skincare Tips

• Vitamin “C” Serum is a popular texture among many consumers who have oily/combination skin, especially if you live in a hot, humid climate. It absorbs and dries quickly and will not promote a peeling effect.

• Vitamin “C” Gel works well as a primer before makeup. Its silky texture will help to soften and smooth out lines and wrinkles, promoting an overall healthier, brighter complexion. Gels are perfect for normal/combination skin.

Meet Dominique Tinkler

Vitamin “C” Cream is perfect for consumers who have a dry, sensitive complexion and need nourishment and moisture to restore dehydrated skin back to its healthy and supple state.

All in all, Vitamin “C” skincare is geared to preventing skin damage and fighting wrinkles. Its protective and firming benefits reduce signs of aging, giving you the younger and fresher look you desire every day.

It’s never too early or too late to begin adding Vitamin “C” to your daily skincare regimen! It’s all about consistency, following a regimen and allowing it time to work.

Dominique Tinkler is an accomplished skincare guru who molded her career working alongside prominent cosmetic dermatologists and corporations. In November 2009, Dominique joined Mitchell Group as Product Development and Education Director. Her responsibilities range from the development of new products and marketing material to the supervision of promotional activity, copywriting and managing brand identity. Deeply motivated by her passion to educate individuals on skincare, which is also a Mitchell Group mission, Dominique believes that beauty is more than just skin deep.

by Dr. Edward Tony Lloneau

Part II

…Continued from the April 2017 issue.

Clearing up the Misconceptions About Care and Maintenance of Natural Afro Hair

Misconception: Natural Hair Care is Too Time consuming Compared to Relaxed Hair

This is just one more misconception accepted as truth without question.

Maintenance of Relaxer

Women routinely have touchups every six to eight weeks to maintain a straightened hairstyle. This process takes three hours on average at a salon. This means that a typical person will spend at least three hours every six to eight weeks to straighten her hair.

To maintain a relaxed hairstyle, a person spends a little more than two hours per week to wash, condition, dry and style the hair. This means that a person will spend 18 hours bimonthly to maintain a straightened hair style.

Daily styling and nightly preparations take about half an hour per day; 15 minutes in the morning and 15 minutes before bedtime. This means that a typical person will spend at least 30 hours every two months to care for her straightened hair. By the end of two months, a person with relaxed hair has spent as much as 52 hours on hair care!

Maintenance of Extensions to Natural Hair

We chose to compare the maintenance of a relaxer to that of braided extensions because most people are aware that it is time consuming to complete such hairstyles. In general, a braider would need anywhere from five to 10 hours to complete a medium size braid style, depending on the skills of a braider. We chose medium size braids because micro braids are bad for hair; braiding the hair into too small box braids cause hair loss from the scalp (Tension Alopecia). We also chose to take more than the average time; let’s say it takes eight hours to complete a hairstyle with extensions. So it takes about eight hours to complete a box braid hairstyle that lasts for at least two months. That is normal grow out time.

오해: 시술 된 머리에 비해 자연산 모발의 관리는 시간을 너무 많 이 잡아먹는다

이는 어떤 의문점도 제기되지 않은 채 사실로 굳혀진 오해 중 하나입니다.

이완기의 유지

여성들은 일반적으로 정돈된 머리스타일 유지를 위해 6 에서 8 주 정도 간 격으로 터치업을 받습니다. 이 과정은 보통 미용실에서 3 시간 정도가 걸 리지요. 말인 즉, 보통의 사람들은 매 6 에서 8 주 마다 머리를 하기 위해 적어도 3 시간 이상을 소비한다는 뜻입니다.

잘 정돈된 헤어스타일을 유지하기 위해 한사람이 두발을 씻고, 컨디셔닝 후, 말리고, 스타일링 하는데 대략 주마다 2 시간 정도를 소비합 니다. 즉, 2 개월 마다 18 시간을 머리 유지에 사용한다는 말이지요.

매일 스타일링이나 야간에 하는 관리는 아침 15 분, 밤 15 분으 로 총 30 분을 하루에 쓰게 됩니다. 이 말은 일반적인 사람들이 만져진 머

리 관리를 위해 적어도 2 달 마다 30 시간 이상을 할애한다는 뜻입니다. 2 달이 지나면 시술된 머리를 가진 사람은 머리 관리에만 52 시간 이상을 썼

다는 말이 되지요!

자연 모발에 첨가된 가모술의 유지

땋은 머리 스타일을 완성시키는 데 상당한 시간이 소요된다는 것을 대부 분의 사람들이 알고 있기 때문에 저희는 그 시간을 이완기의 유지 시간과 비교하기로 했습니다. 미용사는 그 실력에 따라 보통 크기의 땋는 머리를 연출하는 데 5 에서 10 시간 정도가 필요합니다. 저희는 얇게 꼰 머리는 모발에 좋지 않기 때문에 보통 크기로 하기로 했습니다; 너무 작은 형태의 땋은 머리는 두피로부터 탈모 증세를 일으킵니다 (견인탈모증). 또한 평균 시간보다 더 많은 시간을 들이기도 했습니다; 가모술이 첨가된 스타일을 완성시키는 데 대략 8 시간 정도 든다고 가정했습니다.

Once the style is complete, there is nominal maintenance time to take care of the braids. Washing the braids will only take 20 minutes since deep conditioning is not recommended for extension styles daily, and nightly preparations take only one minute. Taking the braids out is the most time consuming part of wearing braids. But even so a person with extension braids barely spends 25 hours on hair care bimonthly. However, the message should be clear. The schedule proves that although it is time consuming to create natural hairstyles; the daily and weekly maintenance of chemically altered hair takes much more time than natural hair care. This is even true with exaggerating untangling times in the natural hair columns. In fact, relaxed hair maintenance always consumes more time than caring for natural hair.

What Causes Noticeable Hair Loss when Extensions and Braids are Removed

The human head loses up to 100 strands of hair each day due to normal attrition as the hair approaches the end of its normal lifespan of between five and seven years. When extensions are attached the natural elimination of hair is trapped instead of falling away naturally and unnoticeably. When the extensions are taken out, the trapped hair is released all at once, instead of a little at a time unnoticed.

To be continued in the July 2017 issue…

Meet Dr. Edward Tony Lloneau

에 좋지 않기 때문에 20 분 정도면 충분하고, 밤에는 1 분이면 됩니다. 이 런 브레이드 헤어를 제거하는데 가장 많은 시간을 소요합니다. 그럼에도 불구하고, 이런 스타일을 가진 사람들이 2 달 동안 소비하는 시간은 25 시 간을 넘길까 말까 합니다. 하지만 저희의 뜻을 정확히 파악하셔야 합니다. 스케줄에 의하면 화학적으로 변형된 머리는 자연산 모발보다 유지하는데, 매일 그리고 매주 더 많은 시간을 소비하고 있습니다. 이건 자연산 머리 부 분의 시간을 과장하게 풀어놓아도 여전히 변하지 않는 사실입니다. 실제 로, 만져진 머리는 자연산 모발보다 항상 많은 시간을 유지하는 데 쏟게 될 것입니다.

익스텐션이나 브레이드 헤어를 제거 시, 모발이 빠지는 이유 5 에서 7 년 여의 수명을 갖는 머리카락들이 제 명을 다해 일반적으로 사 람은 하루에 100 가닥 정도의 머리카락을 소모합니다. 하지만 인모 등을 부착하게 되면 자연스레 빠졌어야 할 머리카락 들이 떨어지는 대신, 그곳 에 자연스럽게 붙어있게 됩니다. 그렇기에 제거 시 한 가닥 한 가닥 나도 모 르게 떨어지는 것이 아니라 한 번에 다 빠진 것처럼 보이는 것이지요.

Dr. Edward Tony Lloneau received his doctoral from the National Beauty Culturist League (N.B.C.L.), and was sanctioned through Howard University in Washington, D. C. in 1985. Lloneau attended the institute as both a student and instructor. His specialized field of study is Trichology as it relates to ethnic cosmetology. He has written several books on this subject, and has authored many articles in trade magazines drawing attention to some of the pitfalls and professional related problems that ethnic cosmetologists and students encounter on a daily basis. To obtain a copy of his book, “What the Text Books & State Boards Ignored in Regards to Ethnic Cosmetology,” contact Dr. Lloneau at liquidgoldbondng@aim.com or call 310-283-7118.

K t K Knowledge to know

by Iskra Tsenkova

Helpful Skincare and Shaving Tips, Just in Time for Summer!

여름 시즌에 맞춘 유용한 피부관리법 및 제모 팁!

First Thing’s First: The key to a clean shave begins before you even pick up a razor. Your legs have probably been hibernating all winter, so exfoliating before you shave will help remove the dead skin cells that can clog up your razor. Using a dry brush or a scrub also releases the oils and hairs trapped just below the surface of your skin that can cause those little dark spots known as “strawberry leg.”

More is Better: Don’t shave with those wimpy single blade razors. Using a razor with multiple blades ensures that you’re getting the closest shave possible and prevents you from having to shave over the same spot several times, which can cause razor burn.

Keep it Fresh: Your blades can get dull after just a few uses depending on how often you shave and how well you care for your razor. Using an old, dull razor can cause cuts and skin irritation, so make sure you’re changing your blades regularly. If you notice that you’re having to shave the same spot several times to get all the hair, then it’s probably time to grab a new razor.

Be Patient: Don’t shave as soon as you step in the shower or bath. Wait until the end to give the water a chance to open up your pores and saturate the hairs. This will help you to get a much closer shave.

부착된 면도기를 사용하여 깔끔하게 면도를 함과 동시에 같은 곳을 계속 면도하게 되는 상황을 방지하여 면도로 생기는 상처를 예방하십시오.

Lather Up: Don’t dry shave and never use bar soap; this will only dry out your skin. Always use shaving cream or a product like our Sugar & Fig Whipped Shaving Soufflé to help the razor glide smoothly over your skin.

Chill Out: We all love a steamy shower, but piping hot water can really dry out your skin. Be sure to use lukewarm water instead.

청결 유지: 여러분이 면도기를 얼마나 관리하고 사용하는지에 따라 면도날은 쉽게 무뎌질 수 있습니다. 낡고 무딘 면도기는 상처나 피부 자극을 일으키기 때문에 꼭 주기적으로 면도날을 갈아주시기 바랍니다. 만약 모든 털을 제거하기 위해 같은 곳을 계속 면도해야 한다면 새 면도기로 교체해야 할 시기가 됐다는 뜻입니다.

참을성을 가지세요: 샤워나 욕조에 들어가자마자 면도를 시작하지 마십시오. 물이 땀 구멍을 열고 털을 적실 시간을 주시고 끝까지 기다리십시오. 이것으로 더 깔끔하게 제거하실 수 있을 겁니다.

비누거품을 사용하십시오: 그냥 마른 상태로 면도하거나 막대비누를 사용하지 마십시오; 오히려 피부를 더 건조하게 만들 것입니다. 면도 크림이나 Sugar & Fig Whipped Shaving Soufflé처럼 면도날이 피부를 매끈하게 지나가게 만드는 제품을 사용하십시오.

차가워 질 필요가 있습니다: 우리는 모두 김이 자욱한 샤워를 사랑합니다만, 이런 뜨거운 물은 여러분의 피부를 정말 건조하게 만들 수 있습니다. 미지근한 물을 대신 사용하시는 걸 기억하십시오.

No Pressure: Use a light touch when you shave. Too much pressure can damage your skin causing cuts and razor burn. Glide the razor lightly over your skin and let the blades do all the work. If you aren’t getting results after one or two passes over the same spot, it’s probably time for a new razor.

Keep it Clean: Even if you’re using a new blade, it’s not going to work as well when it’s clogged up with hair and dead skin cells. Make sure you’re rinsing the blade between strokes to get the best results.

Soften Up: Moisturize your skin as soon as you get out of the shower. If you apply lotion while you’re still a little damp it will help keep the moisture in your skin where it belongs!

Meet Iskra Tsenkova

압박을 주지 마십시오: 가볍게 면도 하십시오. 너무 세게 면도를 하게 되면 자상이나 면도 상처를 일으킬 수 있습니다. 가볍게 피부 위를 지나가시면 면도날이 그 역할을 다 할 것입니다. 같은 곳을 한 두 번 지나도 여전히 만족스럽지가 않다면, 새 면도기로 교체해야 한다는 뜻입니다.

깔끔하게 유지하십시오: 새 면도날을 사용한다 해도, 털이나 죽은 피부 세포들로 인해 막혀 있다면 제 역할을 하지 못 할 것입니다. 만족스러운 결과를 위해서는 면도 사이사이 마다 헹궈 주시는 것이 중요합니다.

부드럽게 만들어주세요: 샤워가 끝나자마자 피부를 촉촉하게 해주십시오. 약간 축축한 상태에서 로션을 바른다면 피부의 촉촉함을 유지하실 수 있을 겁니다!

Iskra Tsenkova is a female entrepreneur and founder of the first mail order shave club for women, Angel Shave Club. www.angelshaveclub.com

Business Tips

by Lei Wang

The Risky Six

위험한 6가지

Six Keys to Shed Fear and Take Smart Professional Risks

두려움을 떨쳐버리고 현명하게 위험을 대응하는 6가지 키

Like all the knowledge and skills that people learn, fear of failure is also learned. And as you age, you gain more and more mental constraints. Those mental constraints remove creativity and replace it with yet more fear.

Fear is perceived risk; it is learned, and it can be unlearned through practice. The ability to overcome fear—to combat fear—is like a muscle. It can be trained and can get stronger through exercise. Through deliberate practice, you can become courageous, and harness your fear to take informed, intelligent, and potentially lucrative professional risks.

1. Harness Fear’s Positive Power

Fear is an extremely powerful emotion—and thus, an extremely powerful motivational tool. When facing fear, the normal response is fight-or-flight. Flight is to let the fear and the worry take control of your mind. Fight is turning fear into a positive risk management response, forcing you to focus and actively do the best to overcome the present situation. When you take a leap of faith to confront a new career challenge,

과사람들은 모든 지식과 기술을 배우는 것처럼, 실패에 대한 두려움도 배웁니다. 그리고 나이가 들면 정신적으로 점점 힘들어 집니다. 그러한 정신적인 제약은 창조력을 없애며 창조력이 더 많은 두려움으로 바뀌어집니다.

두려움은 인지된 위험입니다. 두려움은 학습되며 연습을 통해서는 알 수 없습니다. 공포를 극복하는 능력은 근육과 같습니다. 공포 극복은 훈련 할 수 있으며 연습을 통해 더 강해질 수 있습니다. 두려움은 의도적으로 실행하여 용감하게 대처할 수 있으며 정보에 입각하고 지능적이며 잠재적으로 수익성 있는 전문 위험을 받아들여 강하게 만들 수 있습니다.

1. 공포의 긍정적인 힘 키우기 두려움은 극도로 강력한 감정이기 때문에 매우 강력한 동기 부여 도구입니다. 두려움에 직면했을 때 정상적인 대응은 전투 또는 비행입니다. 비행은 두려움과 걱정이 마음을 제어하도록 하는 것입니다. 싸우는 것은 두려움을 긍정적인 위험 관리 대응으로 전환하여 현재 상황을 극복하기 위해 집중하고 적극적으로 최선을 다하는 것 입니다. 새로운 경력 도전에 맞서기 위해 믿음으로 도약할 때 “실패하면 어떻게 하지?” 라고 걱정하지 말고 더 이상 뒤로 물러설 수 없다고

instead of worrying “What if I fail?” imagine you have no opportunity to back out.

Instead of letting the fear hold you back, take that first step, and turn fear into a positive strength that compels you to focus and to make your best effort.

2. Act Early, Act Decisively

Rather than waiting until your industry or department becomes dispensable, proactively manage your career growth; learn new skills and think ahead of the curve continually to prevent a career crisis from happening.

Anticipate problems and dangers before they occur. Once danger does arrive, it is often too late to do much in response. Act early and act decisively, because waiting diminishes the chances for success.

Practice facing fear by taking chances. Even if you fail the first time, you should try again. Start with a small task, such as a new project, something you have never done. The more you try, the easier it will become to overcome fear.

3. Separate Probability from Consequences

Many working professionals are afraid of taking risks because the probability of success appears low and the consequences of failure are frightening. When you think about the consequences of a failure, it is important to recognize the difference between the immediate consequences and the ultimate consequences.

Yes, the probability that a new startup will succeed is low, and the immediate consequence could be losing investment money. For any new product launch or new job, there is a chance of failure, and losing your current position. But that is only temporary. Not taking the risk means that the ultimate consequence is failure.

A low probability of success should not be the reason holding you back, as long as the temporary consequences of failure are recoverable. Be more mindful of the ultimate consequence of not taking that chance.

4. Know Your Risk Management Capacity

When approaching a risky situation, some people—often those who have some special talents or experiences—would go all-in and aim to grab the opportunity fast by taking bigger risks. Others take time to build a more solid foundation through each step so they have more control of the risk— at the cost of slower progress.

Which style should you choose? It depends on the situation, your skill, and your risk management capacity. There is no right answer for everyone or every instance.

Consider what the cost and return of taking those risks may be. Think about the alternatives you have and what the risk and return of those alternatives will be. Evaluate what losses you can afford, and consider what the temporary losses and permanent loss might mean. Ask yourself what your options are in the event of a soft loss, a hard loss, or a replaceable loss. Think about how you would recover from these possible losses. Keep in mind ways you could prepare yourself for the best outcome. You have to balance your skill level and risk management ability.

상상해보십시오.

놓으세요.

2. 빠르게 행동하고, 결단력 있게 행동하세요

귀사의 산업 또는 부서가 불필요하게 될 때까지 기다리는 것이 아니라 경력 성장을 능동적으로 관리하십시오. 새로운 기술을 배우고 지속적으로

유행에 앞서 생각하여 경력 위기가 발생하지 않도록 하십시오.

문제와 위험이 발생하기 전에 미리 예측하세요. 일단 위험이 닥치면, 대응하기에는 너무 늦은 경우가 종종 있습니다. 기다리는 것이 성공의 확률을 낮게 해주기 때문에 조기에 행동하고 결단력 있게 행동하십시오. 기회를 잡아 두려움에 맞서는 것을 연습하세요. 처음엔 실패하더라도 다시 해 보아야 합니다. 새 프로젝트와 같은 작은 일부터 시작하십시오. 더 많이 시도해 볼수록 두려움을 극복하는 것이 쉬워질 것입니다.

3. 확률과 결과를 분리하세요

많은 작업 전문가들은 성공 확률이 낮고 실패의 결과가 두렵기 때문에

맞서는 것을 두려워합니다. 실패의 결과에 대해 생각할 때 즉시 나타나는 결과와 궁극적인 결과에 대한 차이를 인식하는 것이 중요합니다.

새로 창업하는 것이 성공할 확률은 낮습니다. 즉시 나타나는 결과는 투자 비용을 잃을 수 있습니다. 신제품 출시 또는 신규 직업의 경우, 실패 할 가능성이 있으며 현재 위치를 잃을 수 있습니다. 하지만 이것은 일시적인 사항입니다. 위험을 감수하지 않으면 궁극적으로는 실패한다는 것을 의미합니다.

일시적인 실패의 결과가 복구 될 수 있다면, 성공확률이 낮다고 하여

위험을 감수하지 않고 그대로 있으면 안됩니다. 그 기회를 버렸을 때 궁극적인 결과가 무엇인지를 염두에 두세요.

4. 내가 감당할 수 있는 위험 관리 역량 파악

위험한 상황이 닥치면 특별한 재능이나 경험자들은 더 큰 위험을 감수하면서 기회를 빨리 잡기 위해 올인 합니다. 다른 사람들은 각

단계를 통해 보다 견고한 기반을 마련하기 위해 시간을 내어 보다 느린

진척 비용을 감수하면서 위험에 대한 통제력을 높입니다.

어떤 스타일을 선택해야 할까요? 상황, 기술 및 위험 관리 능력에 따라

달라지게 됩니다. 모든 사람이나 모든 조직에게 정답은 없습니다.

이러한 위험을 감수하면서 비용과 수익이 어떻게 될지 생각하세요.

대안들은 무엇이며 위험이 무엇이며 대안들에 의해서 얻을 수 있는 것인지 생각해 보세요. 손실을 감당할 수 있는지 평가하고, 일시적 손실과 영구적 손실을 신중하게 생각해 보세요. 귀하의 선택으로 인하여 감당할 수 있는 손실, 감당하기 어려운 손실 또는 교체 가능한 손실이 무엇인지 자문 해보십시오. 발생할 수 있는 손실을 어떻게 극복 할 것인지 생각하십시오. 최상의 결과를 얻을 수 있는 방법을 염두에 두십시오. 기술 수준과 위험 관리 능력의 균형을 맞춰 주셔야 합니다.

5. Be a Smart Advice-Taker

It can be difficult to measure your own capability against the risk you are considering taking, because it’s hard for people to see themselves completely objectively. But there are mirrors to help you see yourself better. That mirror is the feedback from people around you, such as a mentor, colleagues, or your boss.

Seeking advice is imperative before you take a risk. How do you decide which advice to heed when they conflict with each other? It is important to discern the intention behind each person’s perspective. Some might be over-protective of you because of emotional attachment, such as friends or family; some may be driven by personal interest. Everyone has a bias; it is important to learn to recognize the value of different feedback. Do not just listen to the feedback that you want to hear. Do not brush aside opposing opinions too easily. Learn to form your own judgment based on those who give you advice.

6. Pushing Too Far vs. Not Pushing Far Enough

The line between pushing too far and not pushing far enough is a fine line, especially when the stakes are high.

In business, not pushing enough causes mediocrity and may eventually lead to a company’s demise. Pushing too far causes burnout and unsustainable growth, or pursuing economic return without regard to the wellbeing of the environment or community.

Managing this delicate balance is a skill that can be learned, like courage and other risk management skills. In order to avoid costly mistakes on either side of the line, you need to learn the skill of heeding the feedback you receive and improve your ability to make sound judgments. Through practice, you can gradually develop objective criteria before real danger arrives, and become better at calculating risks.

Fear of failure is not the reason to avoid taking risks. Of course it’s not smart to jump at every opportunity—you have to calculate and make the best decisions under the circumstances and constraints of your knowledge and vision. Even a calculated risk can prove wrong sometimes, but when you take a chance you have the opportunity to learn and grow. If you are afraid of failure and never risk anything, you will risk everything in the end.

Meet Lei Wang

5. 현명한 조언을 받아들이세요

스스로 자신을 객관적으로 판단 할 수 없기 때문에 닥친 위험에 대응하는

자신의 능력을 측정하는 것은 어려울 수 있습니다. 그러나 자신을 더 잘 파악할 수 있도록 해주는 거울이 있습니다. 그 거울은 멘토, 동료 또는

상사와 같은 지인들의 조언입니다.

위험을 감수하기 전에는 반드시 조언을 얻어야 합니다. 의견이 서로 다를 때는 조언을 어떻게 결정하나요? 조언해주시는 분의 의도를 파악하는

것이 중요합니다.

친구나 가족과 같은 정서적인 애착 때문에 일부가 지나치게 관대 할 수도 있습니다. 일부는 개인적 이익을 위해 조언 할 수도 있습니다.

누구나 편견은 있습니다. 다른 조언의 가치를 평가하는 방식을 배우는 것이 중요합니다. 듣고자 하는 조언은 듣지 마십시오. 반대 의견을 너무 쉽게 배척하지 마세요. 조언을 해주는 사람들을 기반으로 자신의 판단을 결정하는 방법을 배우세요.

6. 너무 많이 추진하기 vs 너무 적게 추진하기

너무 많이 추진하기와 너무 적게 추진하는 것의 사이는

아주 좋은 경계선이 됩니다.

사업에서 충분히 추진하지 않으면 평범함이 생겨

멀리 추진하면 번아웃 되고 지속될 수 없는 성장을 하거나 지구와 지역 사회의 안녕에 관계없이 경제적 이익만을 추구하게 되는 것 입니다. 이 섬세한 균형을 관리하는 것은 용기와 다른 위험 관리 기술처럼 학습할 수 있는 기술입니다. 두 가지 사이에서 값 비싼 실수를 피하기 위해서는 조언을

듣는 기술을 배우고 올바른 판단을 내릴 수 있는 능력을 길러야 합니다. 연습을 통해 실제 위험이 도달하기 전에 객관적인 기준을 점진적으로 개발할 수 있으며 위험을 계산할 때 더 잘 수행 할 수 있습니다. 실패에 대한 두려움 때문에 위험을 피해서는 안됩니다. 물론 모든 기회에 뛰어 드는 것도 현명한 것은 아닙니다. 지식과 비전의 상황과 제약 조건에서 계산하여 최선의 의사결정을 해야 합니다. 계산한 위험 조차도 때로는 틀린 것으로 판명 될 수도 있지만, 기회를 잡을 때 배우고 성장할 수 있는 기회가 있습니다. 실패를 두려워하고 위험을 무릅 쓰지 않으면 결국 모든 것이 위험에 빠지게 될 것 입니다.

Lei Wang is an internationally-recognized adventurer, motivational speaker and author of “After the Summit: New Rules for Reaching Your Peak Potential in Your Career and Life.” The first Asian woman to complete Explorers Grand Slam (climb the highest peak on each continent and ski to both poles), Lei channels her experiences to convey a message of perseverance and steadfast determination that her audiences can use at work or at home. For more information about Lei Wang, please visit www.JourneyWithLei.com.

Business Tips

by Jill Johnson

Confidence Compounds:

THE IMPACT OF BOLDY SEIZING OPPORTUNITIES

것의 임팩트

One of the most significant leadership skills you need to develop is your confidence. It is an essential core leadership competency. Confidence allows you to have impact far beyond your title or level within your organization. Building your confidence requires a disciplined focus on seeking and accepting bold opportunities to help you reach for higher rungs of influence and impact. You don’t need to make huge leaps or take big risks, but each small effort or success will build your confidence over time. As your confidence compounds, you will find you can do vastly more than you ever dreamed was possible. There are three keys to build your confidence; practice, preparation and your presentation.

Confidence is a Skill you need to Practice

Just as with any new skill, you have to practice it over and over for it to become something you can do with ease. The key is to identify what skill you need to master next. Opportunities to practice new skills are all around you. You should plan to practice your new skills both inside and outside of work. Find assignments you can take that will get you in front of more people and augment your experience. If someone you respect asks you to do an assignment or join a committee, say “yes” to it. Tell people what you want to work on next. Practice saying things before you ever need to—or feel ready to—say them in front of others. Put yourself forward for consideration to receive an award!

Getting the opportunity is one thing—what do you do with it when you get it is even more important. It is the consistency of your efforts

리더십 기술의 가장 중요한 것들 중 여러분이 개발해야 할 필요가 있는 것은 자신감입니다. 그것은 필수적인 핵심 능력이라 할 수 있습니다. 자신감은 여러분의 조직 내에서의 지위 혹은 능력을 막론하고 더 큰 영향을 줄 수 있게 합니다. 자신감을 기르는 것은 과감한 기회를 모색하고 받아들이는 자세가 필요하며 이는 여러분을 더 높은 단계의 영향력에 이르기까지 도와 줄 것입니다. 커다란 혁신을 추구하거나, 큰 위험을 감수해야 할 필요는 없습니다. 그저, 작은 노력 혹은 성공이 여러분의 자신감을 시간이 지남에 따라 길러 줄 것입니다. 그 자신감이 형성되는 순간, 여러분 자신이 가능하다 꿈꿔왔던 것들 보다 훨씬 더 대단한 일을 할 수 있다는 것을 깨달을 것입니다. 자신감을 기르기 위한 중요한 세 가지에는 다음이 있습니다; 연습, 준비, 발표가 그 것입니다.

자신감은 여러분이 연습하셔야 할 기술입니다

새로운 기술을 습득했을 때 여러분은, 그것이 쉽게 할 수 있는 무언가가

될 때까지 반복해서 연습해야만 합니다. 중요한 것은 다음에 숙달해야 할 기술이 어떤 것인지 파악하는 것입니다. 새로운 기술은 여러분

주위에 널려있습니다. 여러분은 이 새로운 기술을 직장 내외적으로

어떻게 연습해야 할지 계획해야 합니다.

여러분은 많은 사람들 앞에 서고 여러분의 경험을 증가시켜 줄 그런

과제를 찾아야 합니다. 만약 여러분이 존경하는 누군가가 과제를

내주거나 위원회에 들어오라 묻는다면 ‘예’ 라고 답하십시오. 사람들에게 다음에 어떤 일을 하고 싶은지 이야기 하십시오. 필요하다 생각하기 전에 – 혹은 준비됐다 느껴지기 전에 – 사람들 앞에서 직접 말하는 연습을 하세요.

on practicing new skills that builds your confidence. This consistency is necessary before you can ever rely on it. You want this new skill to become so natural that you don’t even have to think about it. It just becomes a part of you. When you consistently deliver your best, you will feel like you can handle anything that comes at you.

Don’t expect to be confident in the beginning. Remember that all skills build in small cascades. Often we think we are at a plateau because we are not making larger moves. At that point, you are likely growing in a spiral that is just too subtle for you to see just how far you have really come. You are deepening your abilities with your practice. Others will see your growing confidence too.

Preparation is Necessary - Do the Hard Work

Most people want to take shortcuts. The more detailed and thorough your preparation, the greater the likelihood you will have success. Preparation is especially essential to having confidence in yourself, especially when you are dealing with power players.

Take calculated risks and do things you don’t expect will give you a big win. What do you have to lose? Just keep trying as each attempt is building your skill and preparing you for the next opportunity. Leverage everything you have in your arsenal to build your confidence and give you a boost to try something bold. Bring all of your skills with you as you move through life!

When you have the chance to make your dream come true, grab it with both hands. Don’t let the golden handcuffs of thinking you should stay where you are hold you back from fully embracing your success. Don’t let your fears psych you out before you even see what you are truly capable of. Tell yourself, “Yes, I can! I will. I am. I’m gonna!”

But remember, not everything you try will work … but that does not mean you should stop your efforts. Build your confidence and your future by laying down a solid foundation of preparation.

Presentation – Let People See You

To ever be noticed, you need to step out in front and allow people to see you. You need to identify, enhance and believe in your own leadership abilities. If you don’t, why should anyone else?

무엇을 하는지는 더 중요하지요. 자신감을 기르기 위해 새 기술을 연습하는 것은 항상 일관성인 노력이어야만 합니다. 이런 일관된 노력은

여러분이 그것에 의존할 수 있기 전에 꼭 필요한 것입니다. 여러분은 이 새 기술을 사용하는 것이 너무나 자연스러워져 생각조차 하지 않고 있어야 합니다. 그냥 몸의 일부분이 된 것처럼 말이지요. 항상 최선을 다하다 보면 어떠한 일도 해낼 수 있을 것 같다고 생각이 들 겁니다. 시작부터 자신감이 넘쳐날 거라고 기대하지는 마십시오. 모든 기술은 작은 폭포에서부터 길러진다는 것을 기억하십시오. 우리는 흔히 안정기에 접어들었다 착각하는데 이는 그 이상의 것을 추구하지 않기

때문입니다. 그 시점에서 여러분은 너무 미묘해서 얼마나 왔는지 볼 수 없는, 그저 돌고 도는 소용돌이 안 에서 커가고 있는 것입니다. 여러분의 능력의 깊이는 연습에 따라 결정됩니다. 다른 이들도 여러분의 자신감이 커가는 것을 볼 수 있을 것입니다.

준비는 꼭 필요합니다 – 어려운 일을 하십시오

대부분의 사람들이 지름길로 가고자 합니다. 더 정교하게 그리고 철저하게 준비를 하다 보면 결국 성공할 확률이 더 높아질 것입니다.

준비 과정이라는 것은 자신감을 갖는데 있어서 특히나 더 필수요소라고 할 수 있는데 이는 힘 있는 자들과의 교류에서 빛을 발합니다.

위험을 미리 예측, 준비하고, 큰 성공이 생길 것 같지 않은 일들을 하세요. 잃을 것이 뭐가 있겠습니까? 매 시도가 여러분의 능력을 키워주고 다음 기회를 준비시켜주기 때문에 계속 시도하시길 권합니다.

본인이 갖고 있는 무기를 맘껏 펼치다 보면 결국 자신감의 상승과 과감한

일들을 행하는 데 힘이 될 것입니다. 인생을 살면서 모든 기술을 다

동원해보십시오!

꿈을 이룰 기회가 온다면 두 손으로 잡으십시오. 여러분이 있는 그 자리에 그대로 머무르려는 안일한 생각은, 여러분의 성공에 걸림돌이 될 것입니다. 어떻게 성공할 수 있는지를 확실히 파악하기 위해선, 두려워해서는 안됩니다. 스스로에게 말하십시오, “그래, 난 할 수 있다! 할 것이야. 난, 난 할거야!”

하지만 기억하십시오, 시도하는 모든 일이 다 잘 풀리지는 않을 것입니다… 그러나 노력을 멈춰야 한다는 뜻은 절대 아닙니다. 아주 튼튼하고 단단한 준비과정을 토대로 여러분의 자신감과 미래를 설계하십시오.

발표 – 사람들이 여러분에게 이목을 집중할 수 있게 하세요 주목을 받기 위해서는 한 발짝 앞으로 나아가 사람들이 여러분을 볼 수 있게 해야 합니다. 여러분 스스로의

Don’t assume that people will recognize and reward your talents.

Your posture and facial expressions play an important role in becoming more confident. You need to look, act and speak with confidence and clarity. People who project confident body language are listened to more carefully. Standing tall or sitting up straight when you speak helps convey an air of confidence too.

Make sure you control your emotions rather than let your emotions control you. Giving an over the top or hysterical comment is going to minimize the confidence people have in you. Be measured and mindful of how you are appearing to others.

The gap between our dreams and believing we can achieve them is confidence. We all get stuck at various times in our lives. We all have self-doubts. Self-doubt is poison to confidence.

Your confidence will fluctuate. Sometimes you will feel like you can conquer anything and other times you will feel like you should have just stayed in bed. When this happens, there is something going on deep within you. That is the time to step back and reflect, to reach out to confide in a trusted confidant, or just allow yourself to embrace the stillness of a momentary plateau.

Final Thoughts

않다면, 타인은 더더욱 그럴 필요가 없어질 테지요? 사람들이 여러분의 숨은 능력을 발견해 주기를 바라지 마십시오.

더 큰 자신감을 위해서는 여러분의 자세나 표정이 큰 역할을 합니다. 여러분은 보고 행동하고 말할 때마다 자신감 그리고 명료함을 가져야 합니다. 자신감 있는 몸짓을 행하는 사람에게는 더더욱 귀를 기울이기 마련입니다. 말을 할 때 바르게 서거나 곧게 앉는다면 자신감을 주변에 더 쉽게 퍼뜨릴 수 있을 것입니다.

감정이 여러분을 지배하게 하지 말고 여러분이 감정을 조정하십시오.

히스테리 적인 발언을 하거나 너무 지나친 행동을 하는 것은 여러분이

가진 자신감을 오히려 감소시킬 것입니다. 타인에게 보여지는 모습을

항상 계산하고 염두에 두시길 바랍니다.

우리들의 꿈과 그 꿈을 이룰 수 있다는 믿음 사이에 있는 것이 자신감입니다. 인생을 살면서 때로는 벽과 부딪칠 때도 있습니다. 누구나 자기를 의심하기 하기 마련입니다. 이런 자기 회의는 자신감에게는 독이나 마찬가지입니다.

여러분의 자신감은 변동을 거듭할 것입니다. 때로는 여러분이 모든 걸 지배할 수 있다 생각하지만 때로는 그냥 침대에 누워있을 걸 하고 생각할 것입니다. 이런 일이 벌어지면, 마음 깊은 곳에서 무엇인가 벌어지고 있다는 뜻입니다. 이 때가 잠시 한 발짝 물러나 돌아보며, 믿을 수 있는 친구에게 털어놓거나 스스로 순간적인 안정기의 고요함을 즐기는 것이 필요한 시간입니다.

최종 의견

Confidence is something you work on your whole life. So continue to try new things! Stay resilient, even when you think you cannot. Remember the compounded impact of taking small bold actions that don’t take a lot of time can morph into amazing opportunities with the potential to transform your future. Don’t waste any more time. Take control of your destiny! Think big and be bold!

Meet Jill Johnson

자신감은 여러분이 평생 공을 들여야 하는 것입니다. 그러니 계속해서

새로운 것에 도전하세요! 할 수 없다 생각될 때도 유연하게 대처하세요.

시간도 들지 않고 아주 작지만 과감한 행동의 영향들이 모여, 여러분의 미래를 바꿀 수 있는 잠재력을 가진 멋진 기회로 탈바꿈할 수 도 있다는 것을 명심하십시오. 시간을 낭비하지 마십시오. 여러분의 운명을 바꿔보십시오! 크게 생각하고 용감해지십시오!

Jill Johnson is the President and Founder of Johnson Consulting services, a highly accomplished speaker, and an award-winning management consultant. Jill helps her clients make critical business decisions and develop market-based strategic plans for turnarounds or growth. Her consulting work has impacted nearly $4 billion worth of decisions. She has a proven track record of dealing with complex business issues and getting results. For more information on Jill Johnson, please visit www.jcs-usa.com.

Beauty Ambassador Styling Tools

by Terri Taricco-Cropp

The Forgotten Step in Hair Care: Scalp Care

We all know the importance of keeping our skin healthy and moisturized, but what about our scalp? It’s easy to forget about taking care of our scalp because it’s hidden by hair. Daily shampooing and conditioning might be enough for healthy hair, but the skin underneath definitely needs a little extra treatment and moisturizing.

An unhealthy scalp takes on various forms: waxy patches from oily buildup, itching, hair breakage, flaking from seborrheic dermatitis or psoriasis, and dandruff. Unhealthy styling habits (unnecessary tension applied to hair, and improper chemical application) can also lead to hair loss at the crown. Sadly, this damage is sometimes extensive and can become scar tissue, which can lead to permanent hair loss in the damaged area. Don’t risk getting weak, patchy hair. Follow healthy styling habits to help preserve your scalp, and keep your hair growing at the optimum rate of half an inch per month.

An important part of effective scalp care is to use treatments like Sea Breeze, which is full of soothing, corrective nutrients critical to providing your scalp a healthy environment to grow hair. For professional results, Sea Breeze best used as a pre-shampoo or scalp massage. Its gentle astringents remove dull excess oils from skin, and lift those dry, flaky cells that cause itching and unsightly scalp problems.

of vibrant, flowing hair.

To keep those locks healthy, there’s nothing better than Infusium 23 PRO Original Leave-In Treatment. It infuses hair with a Pro-Vitamin B5 formula that deeply penetrates cuticle layers and repairs damage while helping to protect against breakage. This treatment detangles and strengthens hair, improving its manageability for better styling and increased shine and luster. Powerful and lightweight, the Infusium 23 PRO treatment won’t weigh hair down, and can be used immediately after chemical processing to help seal the cuticle, leaving hair protected with superb manageability and shine.

Don’t forget to give your hair a break from the abuse of constant heat and chemicals, which will leave you with the long-term effects of damage. Pampering both your scalp and your hair with quality products is the best route to lasting hair health and vitality.

Hot Tools® is looking for brand ambassadors to provide feedback on our products and increase brand awareness. If you are interested, please contact Veronica Guerrero at vguerrero@hotus.com or visit our website at www.HotTools.com. Also visit our website for how-to videos, style sheets, and tips from the pros. Be sure to follow (or like us!) on Facebook, Twitter, Instagram and YouTube @ /HotToolsPro.

A healthy scalp is perfect only if it supports beautiful locks

Meet Terri Taricco-Cropp

Terri Taricco-Cropp has been part of the Professional Beauty Industry since 1984, as a stylist and salon owner. She also has worked in fullservice distribution, on-line beauty, trade shows and is now Vice President of Marketing for Hot Tools. She leads a team of dedicated people devoted to bringing the best styling products to stylists and consumers globally.

by Emma Young

THE BENEFITS OF OIL FOR SUPERIOR SKIN CARE

After a crazy winter, with coast-to-coast storms and cold, snowy weather, June is finally here. Although summer doesn’t officially begin until the 21st day of June, no one is really waiting. Summer means folks can finally put on their T-shirts, shorts, bikinis, sundresses, or any kind of apparel that gives their skin some exposure to the welcoming sunshine after months of hiding it from the elements.

What’s newest in skincare is oil. Oil is finding its way into the beauty routines of people who desire flawless skin. It’s taking the place of crèmes and lotions; it’s even taking the place of soap for facial cleansing.

But what about oily skin? According to Celebrity Medical Expert and Co-Founder of Tula, Dr. Roshini Raj, “using oil-based facial products can actually help prevent the skin from producing excessive oil.” In an email with writer, Miki Hayes, Raj explains that this is because oil is produced in an effort to regulate the skin when the oil-water content is out of balance. “So, if you’re trying to combat congested, oily skin by using harsh, stripping products that remove your skin’s natural oils, your body will actually overcompensate for

the reduction of oils by producing even more oil, which further aggravates the sebaceous glands’ activity, clogging pores and causing breakouts,” Dr. Raj explains. He concludes that by applying oil to skin instead of trying to remove what’s already there, sebaceous glands won’t feel the need to kick into overdrive and skin will stay balanced. (Hayes, Miki, BDG Media Inc. blog, “Why Oily Skin Still Needs Oil,” February 24, 2016).

Oil is great for dry skin because it is more absorbent than crèmes, and therefore adds more moisture to the skin, while creating a protective layer that locks the moisture in.

The practice of cleansing with oil has been around for a couple of years, but as people are seeing the amazing results, it’s becoming more popular. People can either rub oil generously over their faces and then remove with a hot, moist face cloth, or place a small amount of oil on a warm wet face cloth and rub it gently all over the face.

The best oils for skin are Castor Oils, with Jamaican Black Castor Oil being superior because it is so rich in fatty acids and Vitamin E. Jamaican Mango and Lime®

Meet Emma Young

blended its Jamaican Black Castor Oil with Exotic Oils from around the world to create the new Jamaican Black Castor Oil Exotic Oil Collection for Skin and Nails, which represents the skin care secrets of women throughout the world—from the Woodlands and Savannahs of Southern Africa to the Rainforests of Central America. Formulated with natural ingredients, vitamins and nutrients and packed with omega fatty acids, these exotic oils penetrate skin like no cream can, keeping skin soft, moisturized and radiant. Each oil has an exotic aroma that lifts the mood and calms the spirit while beautifying skin and nails. Choose from four exotic oils, which include Marula (pronounced Muh-roo-luh) with Sea Berry; Ojon (pronounced Oooh-jon) with Pearberry; Ungurahui (pronounced Ungu-rah-wee) with Citrus Spice; and Ximenia (pronounced Eye-men-yuh) with Dudu Osum.

This summer, help your customers learn the benefits of oil so they can begin blending it into their summer beauty routines.

Emma L. Young is a freelance writer who has written for various publications including ShopTalk Magazine, the Saints Magazine, South Shore Current and the Spiritual Perspective Newspaper.

by Natasha Bhalla

Beauty InsIde Out

Incorporate these 8 items into your diet and get glowing!

There’s a beauty product for every skin issue and need—from basic moisturizers to collagen builders to heavy foundations that hide imperfections small and large. However, the most important and potent way to take care of your skin starts from the inside out. What we eat on a daily basis definitively affects the health and appearance of our skin and can keep our skin looking youthful and taut, or can accelerate the fine lines and wrinkles we want so badly to keep at bay.

We’ve heard it time and time again—you are what you eat. The food we eat acts as a message to our skin cells and tells them whether to heal and rebuild, or deplete and unravel. Eating foods that are as close to as nature intended supports skin cells and, incorporating them into your daily routine is essential to healthy, beautiful skin.

Integrate the following eights items into your daily routine and begin to look and feel incredible:

1. Avocado

Avocados contain essential fatty acids that are invaluable to skin cells. These fatty acids help moisturize the skin and reduce redness and inflammation. Avocados keep skin cells healthy by locking water in, keeping cell walls healthy. Avocados also contain vitamins C and E which prevent wrinkles and lines. Mashed avocado can also be applied directly to the skin as a moisturizer which calms and soothes the skin.

2. Sesame oil

Sesame oil doesn’t get as much recognition as coconut or olive oil, and surprisingly, it’s better for skin health! Unroasted, cold-pressed sesame oil is nourishing and contains vitamins E and B, amino acids and important minerals which repair, soften and protect the skin from environmental pollutants. Applying the oil at night before sleeping is very beneficial, healing and nourishing the skin.

3. Kiwi

Kiwis are small and low in calories, yet pack a potent punch. Kiwis are high in vitamin C, and stimulate collagen production in the skin, leading to less dryness and winkles. Kiwis also protect the skin against UV light and aging. Eating kiwis several times a week will benefit the skin and keep it looking younger and healthier over time.

4. Seeds and nuts

From chia and sunflower seeds to walnuts and almonds, seeds and nuts are vital to healthy, supple skin. Incorporating a variety of seeds and nuts into your diet helps to repair the skin, fight acne and improves blood flow, creating a healthy glow. Seeds and nuts fight inflammation and contain important fats, minerals and proteins that cells need to function optimally.

5. Tomatoes

Tomatoes are high in lycopene, which is a top natural, sun damage remedy. The lycopene in tomatoes also enables the skin to draw in more oxygen and fights free radicals and aging. Tomatoes are rich in vitamins A, C and K which help skin rejuvenate and restore health. Tomatoes can be mashed and applied directly onto the skin as a mask to improve healing and fight aging and UV damage.

6.

Having a couple of cups of green tea a day can work wonders for the skin. Green tea is full of antioxidants, polyphenols and the bags can even be applied directly onto the skin to fight aging and inflammation. Green tea is known to reduce damage to the skin caused by environmental pollutants and the sun.

7.

Red, orange and yellow vegetables

Brightly colored vegetables contain carotenoids which are essential to beautiful skin. Carotenoids are converted into vitamin A in the body, which slows down aging and protects the skin from toxins. Red, orange and yellow vegetables also contain betacarotene, which protects the skin from sun damage and keeps cell membranes healthy. Add pumpkin, yellow peppers and carrots, among other vegetables to your diet to reap spectacular skin benefits.

8. Water

Hydration is necessary for healthy, goodlooking skin! Aim to drink 8 to 10 glasses of room-temperature water a day to add moisture and eliminate toxins from the skin’s surface. When the body is wellhydrated, the skin takes on a supple, glowing look and wrinkles and fine lines are less obvious. Furthermore, drinking enough water fights acne and refreshes the skin. Lack of water can result in dull, dry skin that may age more quickly.

Healthy skin starts on the inside, not on the outside, and our appearance truly reflects what we eat on a daily basis. Incorporate the suggestions above into your routine and your skin (and body) will benefit tremendously!

Meet Natasha Bhalla

Natasha Bhalla is a Health, Wellness & Beauty Coach who has been in the beauty industry for almost 15 years. Natasha has experience both behind the chair as a makeup artist and as a marketing and communications professional who has worked with a variety of beauty companies. Natasha’s mission is to help individuals become their healthiest versions naturally, by eliminating toxins from their diets, as well as from their beauty regimen. Natasha works with both individuals and corporations, and creates programs that encourage and motivate a healthy, beautiful lifestyle. www.pranawellnessandhealth.com

Green tea

BlueCoBrands

It is common that many beauty colleagues we speak to here at OTC Beauty Magazine have been in the industry for quite a while; this is a lovely place to be, after all. Brenda Leckie, National Sales Director of BlueCo Brands, is no different as she has been in the business for over 30 years, starting in the salon atmosphere as a stylist and making her way to her current role. We spoke to Leckie to learn more about this company and their brands, one of which has stood the test of time—Barbicide.

저희 OTC 뷰티 매거진에서 그 동안

이야기를 나눈 많은 뷰티 관련업 동료

분들은 이 분야에 꽤 오랜 시간 몸을 담은 사람들입니다; 물론 정말 떠나고 싶지 않은 그런 분야이기도 하지만요. BlueCo Brands의 국내 영업 담당 이사를 맡고

계신 Brenda Leckie 씨의 경우도 미용실의 스타일리스트로서 시작하여 현재 자리에 오르기까지, 이 분야에 30 년

이상 몸 담으신 분입니다. 저희는 Leckie

씨와 이야기를 나누며 오랜 세월에도 건재한 회사와 그 브랜드인 Barbicide 에 대해 들어보았습니다.

Brenda Leckie

National Sales Director

(Left to right) Alan Murphy, Leslie Roste and Brenda Leckie.

OTC Beauty Magazine (OTC): Please tell us about the history of the BlueCo Brands. Specifically, our readers may be familiar with King Research, your former name. Please also explain this change.

Brenda Leckie (BL): When the company was acquired in 2006 from the King family, the name BlueCo Brands was established. We felt it was necessary to keep the King name as it was recognized in the industry. As we started acquiring more iconic brand such as Lucky Tiger and Triple Lanolin, it just made more sense to go back to BlueCo Brands and create our “family” of brands.

OTC: Briefly describe the brands that make up your product portfolio. What tips do you have to help retailers incorporate each family of products in their stores?

BL: We have our legacy brands including Barbicide, Clippercide, Ship Shape and Dy-Zoff, as well as King Talc, Lucky Tiger and Triple Lanolin.

Our new Lucky Tiger display is a great way to market the products in the store. We continually update our information on state specific regulations.

OTC: What differentiates your company’s products from others that are similar in the market?

BL: Speaking specifically about our flagship product, Barbicide, it has been around since 1947. What sets us apart from all other brands is our dedication to the industry by providing educational opportunities such as Barbicide certification.

OTC 뷰티 매거진 (OTC Beauty Magazine, OTC): BlueCo Brands의 역사에 대해 말씀해주십시오. 특히나 저희 독자들은 예전 이름인 King Research 라는 이름에 더 익숙할 텐데요. 이름의 변화에 대해서도 설명

부탁 드립니다.

Brenda Leckie (BL): 2006년 King 가문으로부터 회사를 취득하고 BlueCo Brands라는 이름이 탄생하였습니다. 저희는 King 이라는 이름을 유지하는 것이 필요하다 생각했는데, 그 이유는 이름이 업계에서 인지도가 있었기 때문이죠. 하지만 저희가 Lucky Tiger 나 Triple Lanolin 같은 상징적인 브랜드들을 취득하면서 BlueCo Brands 라는 이름으로서 저희만의 ‘가문’을 형성하는 것이 더 옳다고 생각됐습니다.

OTC: 본사의 제품 포트폴리오를 구성하는 브랜드에 대해 간략하게 설명 부탁 드립니다. 소매업자들이 그들의 매장에서 각 제품들을 하나로 통합할 수 있도록 도움을 주는 팁들에는 어떤 것들이 있나요?

BL: 저희의 유산적인 브랜드는Barbicide, Clippercide, Ship Shape 와 Dy-Zoff, 그리고 King Talc, Lucky Tiger 와 Triple Lanolin 을 포함하고 있습니다. Lucky Tiger 의 새로운 디스플레이는 매장 내 마케팅에 큰 도움을 줄 것입니다. 저희는 계속해서 특정 규정에 대한 정보를 업데이트 해주고도 있습니다.

OTC: 이 시장에서 비슷한 다른 제품들과는 어떤 차별화를 두셨나요?

OTC: Is there a central belief that serves as the driving force behind the company? If so, please explain what it is.

BL: Our core central beliefs are laser focused on our customers and their needs. We always put the voice of the customer first and strive to provide a level of customer service second to none.

OTC: In what community involvement activities does your company participate?

BL: We are very committed to giving back to our community in the form of charity. We donate product to a local shelter for women who are victims of domestic violence. Being a runner myself, I have coordinated teams within the company to participate in run/walk activities to raise money for breast cancer research. We have also sponsored events within our community for pediatric cancer.

BL: 1947년부터 함께한 저희의 중요 제품인 Barbicide 에 대해 이야기 해보겠습니다. Barbicide 자격증과 같은 교육 기회를 제공하는 등, 저희가 이 분야에 헌신하는 부분이

다른 브랜드들과 다르다고

말씀드릴 수 있는 가장 큰 부분인 것 같습니다.

OTC: 회사 뒤편에서 원동력

역할을 하는 그런 중심적인

신념이란 것이 있을까요? 만약

그렇다면, 말씀해주십시오.

BL: 저희의 중심적인 신념이라 하면, 고객과 고객이 원하는 바에 대해 갖는

첨예한 관심이라 할 수 있습니다. 고객의

목소리를 듣고 그에 따른 일정 수준의 고객

서비스를 제공하는 것을 그 어떠한 것보다

가장 우선순위에 두고 있습니다.

OTC: In your opinion, what makes our sector of the beauty industry so unique and exciting?

BL: The great thing about partnering with OTC stores is that they are open to the public. We do not sell any of our Barbicide products direct to the end consumer. This gives them an opportunity to purchase products, such as our Ship Shape liquid, which is an amazing multi-purpose product!

OTC: What form of product promotion do you believe works best in OTC stores, and why?

BL: Some of the promotions I believe work best for OTC is combining a gift with purchase or a cross promotion pairing a top selling SKU with a lower selling SKU at a discounted price.

OTC: What trend(s) have you seen grow the most recently in a part of the beauty industry this company resides in and how are they meeting consumer demand for it?

BL: The Men’s market has been, and is continuing to grow. Our Tiger line fits well in this category as we have everything from the classic barbershop favorites to all natural retail products.

OTC: 커뮤니티 관련 행사 등 회사에서 참여한

BL: 저희는 자선 단체의 개념으로 사회로부터 받은 성원을 다시 환원하는 것에 전념하고 있습니다. 가정 내 폭력 피해자인 여성들을 위한 지역 보호소에 물품을 기부하는 것이 그 예입니다. 마라톤을 좋아하는 한 사람으로서, 유방암 연구를 위한 기금을 마련하기 위해 회사 내에서 걷기/ 뛰기 활동을 개최하는 팀을 구성하기도 했습니다. 또한 소아 암 환자를 위한 커뮤니티의 행사를 후원했었습니다.

OTC: What is a beauty concern you think is important for all beauty supply storeowners to address/offer advice on to their customers?

BL: Making sure they are up to date concerning the most current rules and regulations in the industry.

OTC: What is BlueCo Brands doing to ensure excellent customer service to OTC retailers? How can they benefit from working with you?

BL: We strive for excellence every day! We have a professional, well-trained customer service staff willing to keep our customers on top of everything from the latest trends to the most current regulatory concerns.

OTC: Which tradeshows do you participate in throughout the year? How does this benefit the company, as well as visiting customers who stop by your booth?

BL: We participate in WBC and Cosmoprof.

OTC: 뷰티 산업에서 저희 분야를 유일무이하고 흥미롭게 만드는 것에는 어떠한 것들이 있다고 생각하시나요?

BL: OTC 상점들과 파트너 관계를 맺음에 있어서 좋은 점은 대중에게 열려있다는 것입니다. 저희는 어떤 Barbicide 제품도 최종 소비자에게 직접 판매하지 않습니다. 이런 점은 훌륭한 다목적 용도 제품인

Ship Shape liquid 와 같은 상품을 그들이 구매할 수 있는 기회를 제공한다고 생각합니다.

OTC: OTC 상점에서 어떠한 상품 홍보의 형태가 가장 효과적이라고 생각하시나요? 이유도 말씀해주십시오.

BL: OTC 에서 효과적인 몇몇 홍보 방법에는 물품 구매 시에 증정품 제공 혹은 가장 잘 팔리는 SKU 와 그렇지 않은 SKU를 같이 묶어 할인된 가격에 파는 것들이라고 생각합니다.

OTC: 귀사가 속한 뷰티 산업 분야에서 최근 들어 유행을 타고 있는 추세에는 어떤 것들이 있고 고객들의 수요를 어떻게 충족시키고 있습니까?

BL: 남성 시장이 여태껏 그래왔고, 지금 이 순간에도 지속적으로 성장하고 있습니다. 저희 Tiger 의 작업 라인은 고전 이발소에서 사랑 받아 온 모든 제품들부터 모든 천연 소매용 제품들까지 구비하고 있기에 이 카테고리에 아주 적합하다고 생각합니다.

OTC: 모든 뷰티 서플라이 오너들이 고객에게 조언을 하는 경우에 가장 중요시 여겨야 하는 것은 무엇일까요?

BL: 이 분야에서의 규정이나 규칙이 너무 오래되거나 하지는 않았는지 체크하고 항상 새로운 부분에 대해 염두 해야 합니다.

OTC: OTC 소매업자들에게 최고의 고객 서비스를 제공하는 BlueCo Brands 만의 방법이 있을까요? 그들은 귀사와 동업관계를 맺음으로써, 어떤 이득을 얻나요?

We also participate in customer specific shows, such as all four of the Jinny shows. These shows allow us the opportunity to interact with our customers. They also give the customer the opportunity to see what is new.

OTC: Does your company utilize social media? What channels is BlueCo Brands active on?

BL: Yes, we do—Facebook, Twitter and Instagram.

OTC: Are there any big plans in store for your company over the rest of the year that you can share?

BL: As we highlighted earlier, the voice of the customer and meeting their needs is very important to us. To that end, we are currently working, with a few of our very strategic customers, on the development of several new products. Without being too specific, I would look for at least two new products and at least one greatly improved product in the second half of the year.

OTC: What final thoughts would you like to share with OTC readers about the company and/or the beauty industry in general?

BL: BlueCo Brands has allowed me to contribute to a company and an industry I love! We are the leaders in the industry in sanitation and disinfection. There is only one blue…Barbicide blue!

Company Information

Company Name: BlueCo Brands

Address: 7025 W. Marcia Road Milwaukee, WI 53223

Contact Number: 1-800-222-8160

Website: www.bluecobrands.com

Years in Business: 11

서비스 직원들을 두고 있습니다.

OTC: 일 년 동안 어떤 박람회에 참여하셨나요? 회사 그리고, 부스에 방문하시는 고객들에게는 어떤 이점이

될까요?

BL: 저희는 WBC 와 코스모프로프 에 참가합니다. 또한 저희는 4 개의 모든 Jinny shows 와 같은 고객 중심 행사에도 참여합니다. 이런 박람회 등을 통해 고객과 소통할 수 있는 기회를 얻는다고 생각합니다. 또한 고객들로 하여금 새로운 것들에는 어떤 것들이 있는지 볼 수 있게 합니다.

OTC: 회사의 소셜미디어 계정이 따로 있나요? 있다면 어떤 것들일까요?

BL: 예, 페이스북, 트위터 그리고 인스타그램의 계정을 보유하고 있습니다.

OTC: 남은 한 해의 기간 동안 회사에서 추진하는 큰 계획 같은 것들이 있나요?

BL: 일찍이 말씀 드렸다시피, 고객의 목소리와 그들이 원하는 것을 충족시키는 것은 저희에게 매우 중요합니다. 그 목적을 달성하기 위해, 저희는 현재 매우 전략적인 고객 몇 분들과 함께 새 제품 개발에 힘을 쏟고 있습니다. 너무 자세하게는 말씀 드리기 그렇지만, 후반기에는 최소 두 개의 새 제품과 많이 발전된 하나의 제품을 출시할 예정입니다.

OTC: 마지막으로 회사나 뷰티 산업에 대해 OTC 독자 분들께 하실 말씀이 있으신가요?

BL: BlueCo Brands 는 제가 사랑하는 분야와 회사에 헌신할 수 있도록 만들어 주었습니다! 자사는 위생, 살균 관련 분야를 이끄는 회사입니다. 이 세상에는 단 하나의 파란 색 (blue) 밖에 없습니다…바로 Barbicide blue 말이지요!

정보 회사명: BlueCo Brands 주소: 7025 W. Marcia Road Milwaukee, WI 53223

연락처: 1-800-222-8160 웹사이트: www.bluecobrands.com 사업 경력: 11 년

CLIPPER TIPS

Sponsored by Andis Co.

Regular Maintenance Keeps Tools Running Smoothly and Boosts Customer Satisfaction

by Kenny Duncan

There are two things that must happen to ensure that a customer will be satisfied with a clipper or trimmer purchase. First, sell them the right tool for their needs and second, educate them on how to maintain that tool. When a customer sends in a product for a warranty claim to the Andis Company, the tools are analyzed to determine the problem. The majority are found to suffer from oil deficiency. Most of these problems could be avoided if the end user simply followed the easy maintenance routine detailed below.

Start by making sure your customers have the following items: clipper oil, Andis Dry Care™, Andis Cool Care™ and a cleaning brush. Every time a clipper or trimmer is used, the blade should be cleaned and lubricated. With the tool in OFF position, use a brush to clean out large surface debris on the blades. Next, use Dry Care™ with the concentrator nozzle to remove finer hair particles from the hard-to-reach areas such as the gap between the upper/lower blades. Follow this up by spraying lightly with Cool Care (the tool should not be running). After it’s sprayed with Cool Care, wipe residue with a dry towel. Next, place three drops of oil across the front of the blade and one drop on each side near the back where the blades touch. Hold the clipper upside-down and turn on for about 15 seconds to make sure the oil lubricates the interior blade surfaces. Finally, wipe off any excess oil. I call this “clipper insurance” because the process ensures the tool is well maintained and it will operate at peak performance. The end result of this process is that the blade is clean, disinfected, lubricated and ready for the next cut. So make sure your customers know the proper clipper/ trimmer maintenance steps. Not only will it keep their investment running smoothly, but it’s also an opportunity to upsell maintenance-related products and boost your bottom line!

Develop 10

Hand & Nail Cream and Exfoliating Sugar Scrub

Used as a two part system, DeMert Brands’ Develop 10 Hand & Nail Cream and Exfoliating Sugar Scrub work together to soften and brighten hands after first-time use. Infused with Sweet Almond and Grapeseed Oil, Develop 10 Sugar Scrub nourishes rough hands while exfoliating unwanted dead skin, leaving hands moisturized with a youthful glow. Following with Develop 10’s Hand & Nail Cream, its non-greasy, fast absorbing formula— infused with Shea Butter, Coconut Oil, and Keratin— seals in moisture and softens hands, leaving skin and nails happy, radiant and healthy.

Kenny Duncan is a nationally known barber, stylist and educator, as well as co-owner of a 12-chair salon— Main Attraction Unisex Salon— based in Philadelphia. He is the barber for several Grammy Awardwinning artists and has toured the world as the barber for the Lady Gaga production team. Kenny’s styling work has also appeared in films such as “Fantastic Four” and “Creed” starring Michael B. Jordan. He is currently the Lead Educator for Andis Company.

THERAPY TRENDS

High Tech High Touch Skincare

by Elayne McClaine

Innovation in skincare is evolving into an array of basic claims delivered with technological sophistication. Facial and body skincare products will all capitalize on claims for natural ingredients, hydration and anti-aging. These claims are the modern day cost of entry for the category. Products are still fragranced with exotic botanicals and enriched with exotic oils. Today’s products take it all a step further in a nano-second. Nano-cell delivery allows for ingredients to be penetrated into the skin at a level that is most efficacious. Product formulas are hosted in the finest lotions, creams and butters. Luxurious formulas must feel luxurious. Skin must ultimately look and feel moisturized.

Stem cell claims are infused into new products that claim to rejuvenate and repair from the inside out. Basically derived from plants, these stem cell ingredients help to boost the synthesis of collagen, elastin and hyaluronic acid. Advanced technologies claim to penetrate below the epidermis to deliver therapies. These formulas not only cleanse and moisturize, they deposit remedies for skin tightening, fighting acne and anti-aging. These high tech formulas are singly available for face, eyes, throat, hands and body. Targeting individual areas of the body allows retailers to offer some form of high tech products in every section of the store. OTC customers may demand basic products that fit into an existing skincare routine. However, there will be growing number of customers coming in for the more advanced high-tech therapies. They may have discovered these products in magazines or department stores, or from a dermatologist. There are postdermatology products that are recommended to enhance or repair medical procedures. Listen to your customers. Don’t let them get more sophisticated that what’s available on your shelves. Clients want science and beauty in their skin care products.

Elayne McClaine has identified and developed emerging domestic and global trends in hair care, skin care and other consumer categories for such firms as Chesebrough-Pond’s, Revlon and Pharmacia (div. of Pfizer). Her expertise in therapeutic treatments for hair, skin and scalp led to the creation of the Women’s Institute for Fine and Thinning Hair, sponsored by Rogaine. McClaine has been acknowledged by the American Academy of Dermatologists for marketing and promotional excellence. ESME Market Specialists, LLC consults with firms that require expertise in strategy development, multicultural marketing and account planning. For more information, visit www.esmemarketspecialists.com.

JBS

Beauty Club has all your accessory needs with necklaces, earrings, scarves, sunglasses, etc. Stock your store with only the best from JBS. As part of the largest beauty supply distributor, you can always buy items by the piece and at great prices. For more information, call 800-361-0786 or visit them at 4300 Northeast Expressway, Doraville, GA.

TONSORIAL TIMES

Consider Oil and Lotion

by Dwayne Thompson

I must say, choosing a lotion in a store or beauty supply nowadays is not an easy task. There are so many lotions to choose from, it seems to be out of control. Personally, during my youth my mother would buy a large bottle of lotion by Vaseline brand, but after an hour my skin would be dry and ashy again. Although lotion provides the following benefits you should also consider applying oil to help retain moisture and keep the skin hydrated.

• Deeply moisturizes to heal dry skin.

• Keeps skin healed for weeks.

• Leaves skin stronger and noticeably healthier.

• Absorbs fast for a non-greasy feel.

Lotions have the benefit of containing a number of beneficial ingredients such as aloe vera, vitamin E, vitamin D, shea butter, and keratin.

Oils are usually applied right after a shower or bath, while skin is still a little damp. This allows for quicker and deeper penetration into the skin. Oils are a concentrated form of moisture instead of using a lotion that has other artificial ingredients. Oils lock in moisture and help protect the skin against environmental effects and they deliver a potent dose of nutrients.

Here are some great oils to consider:

• Jojoba

• Almond

• Argan

• Sea Berry

• Rose Hip

Consider layering the oil and moisturizer; the main challenge with using body oils however, is that they do leave an oilier residue compared to a moisturizer. Some people will be worried about leaving oily stains on clothing or bed sheets. What you can do on some days is to apply a layer of body oil and then top it with another coat of moisturizer to keep your skin hydrated. I consider this a body treatment and it’s effective in keeping your skin smooth and moisturized. Keep up the good work!

Dwayne Thompson, aka “The Barber Ambassador,” is the CEO of The Fade Club LLC, a marketing and promotions company designed to grow the barbering industry through education and brand management. He wears many hats as the founder of The Barber Academy Tour, creator of “The Barbettes,” a term designed to promote female barbers, and the former host of Against the Grain Radio show, the first barber related radio show on Blog Talk Radio. He is a dynamic writer, educator, product broker, consultant and social media expert. He has held several Executive positions with a former barbershop publication and a national health outreach program. Mr. Thompson is also the Founder and Publisher of Tonsorial Times Magazine, “The Official Barbershop Trade Publication” focused on highlighting products, franchises, schools and educators directly connected to the barbering industry. For more information, visit www.tonsorialtimes.com.

The 20th Annual World Natural Hair and Healthy Lifestyle Event Once Again Proves its Power in the Natural Hair Category

This past April 22-23, Taliah Waajid once again convened the World Natural Hair and Healthy Lifestyle Event (WNHHLE) in Atlanta, Ga. The show which was originally launched as an empowering, exciting annual celebration of natural hair has come to be an essential source for new, emerging and cutting-edge natural hair products and services to store owners, distributors and consumers alike. In response to attendees’ desire to embrace healthier living overall, the WNHHLE has since grown into a lifechanging convention aimed at empowering attendees to have a love

of total body through healthy living. This year’s event boasted more than 300 exhibitors and over 50 free consumer health, beauty and professional hair workshops. Additionally, the event featured a Power Panel, a Men’s Den and the introduction of Taliah Waajid’s Protective Styles line of hair care products to its more than 30,000 attendees from all over the world. The Power Panel presented attendees with a discussion among nine of the most powerful female entrepreneurs in the natural hair care industry. The nine ladies included Ms. Taliah

Photo Credit: Jay Douglas

Waajid herself, Courtney Adeleye of the Mane Choice, Jane Carter of Jane Carter Solution, Wendy Levy and Kim Etheredge of Mixed Chicks, Chris-Tia Donaldson of TGIN, Monique Rodriguez of Mielle Organics, Janell Stephens of Camille Rose Naturals, and Rochelle Graham of Alikay Naturals. Each of these ladies had the opportunity to share their unique and empowering stories of launching their natural hair care lines.

The Men’s Den offered over 5,000 square feet of the men’s products and services as well as a video game station, a pool table, a gaming table and a round-the-clock, on-site barbershop. Presented by the Uncle Jimmy line of high quality men’s grooming products, the Men’s Den also featured a “Fastest Fade” battle and a best beard contest offering cash prizes of $500 and $1,000 respectively.

Besides the amazing reception to the event’s Culture Vibe Music Fest which featured live performances from several musical genres, attendees packed such workshops and classes as “Debt Ain’t Natural,” “Progressive Barbering Tips and Trends,” and “The Truth About Natural Hair.” Attendees were also eager to learn about the Protective Styles line newly released by Taliah Waajid. This latest crop of hair care products specifically targeted at those who protect their natural hair by wearing weaves, braids, wigs, updos, and faux locs strengthens, conditions and protects hair from hair loss and hair thinning before, during and after protective styling.

Just as it did this year, the WNHHLE will continue to provide quality products at the best, largest, most influential and most informative show of its kind. For anyone who missed this April’s event in Atlanta, they can look forward to the next event scheduled to take place in Atlanta during October of this year. The Curls, Kinks & Culture Festival promises to be a family-friendly extravaganza showcasing live music, food and drinks, and natural hair care vendors.

Article courtesy of Taliah

Waajid.

The show floor entrance

Carla Jones for NouriTress

A model has her makeup perfected at the Glamorous Chicks Cosmetics booth.

Eventgoers speak with an Eden BodyWorks representative.

Idowu Etefia (right) of RA Cosmetics pauses for a photo with a representative from beauty supply store, Beauty and More.

Show attendees fill the front of the J. Strickland booth while workers cater to each one.

Crowds fill the foyer of the Georgia International Convention Center, waiting to enter the show floor.

A Creme of Nature hair model has her hair styled by a professional onstage using the company’s new natural products.

A volunteer’s beautiful hair is styled using products from the Taliah Waajid new Protective Styles line.

Maddy smiles at the Honey Baby Naturals booth

A presenter at the Mielle organics booth addresses the crowd.

Hair styling in progress at the Ampro booth

Hairstyling was found at numerous booths on the show floor, making each stop along the event journey interesting.

A volunteer smiles for a mid-style photo at the Luster booth.

The busy Luster booth

Styling action at the As I Am (Salon Commodities) booth

Randy Lee, Director of Domestic Sales, and Angela Ferguson, Marketing Director, of Luster Products

A customer learns about a product, and even takes a quick smell to get the full effect at the Obia Naturals booth.

Osman Mithavayani of Xtreme Beauty International explains product features to a customer.

The Bronner Bros. team

Airic and Tramelle of OYIN Handmade

The large, colorful SheaMoisture booth had an undeniable attraction for customers.

Serayah McNeill (left), best known for her role on the TV Show “Empire,” and now the new face of Txture Pro met with customers at their booth.

A show visitor has her hair styled at the SheaMoisture booth.

Andy Morgan of Revlon stands alongside a Lottabody representative.

The Reshma Femme booth

The bustling Jane Carter Solution booth

Sidonia Harris smiles as she holds up a bottle of OMT’s Beard Oil in front of the booth.

Customers

These ladies, both surprisingly named Madison, are hard at work at the Moisture Love booth.

A hairstylist in action at the Universal Beauty booth

A happy Urban Beauty Hair customer Photo Credit: Kiomara Gonzalez

Show visitors were welcome to have their hair styled once they purchased hair at the JBS/Urban Beauty Hair booth. Talk about a great opportunity!

The House of Cheatham booth also featured a hairstylist to demonstrate how their products can be used to create fantastic styles.

stop by the Universal Beauty booth to learn more about, and stock up on, new products.

Customers stop by in awe of the hairstyles being created using Urban Beauty Hair products at the JBS Hair booth.

Photo Credit: Kiomara Gonzalez

Beautiful models for JBS/Urban Beauty Hair

Photo Credit: Kiomara Gonzalez

A hair model for Urban Beauty Hair has her hair styled beautifully.

Roy Lee of Jinny Beauty Supply smiles while speaking to a customer.

A JBS/Urban Beauty Hair customer has her hair styled at the show.

A demonstrator and a model on stage at The Mane Choice booth.

A few event visitors take a break from the show floor booth excitement to play a quick game of pool in the Men’s Den.

A speaker performs on the show’s Mainstage.

Customers purchase products at the Mixed Chicks booth.

A visitor has their hair styled at the Men’s Den on-site barbershop.

Candice and Carla stop for a photo at the ORS booth. Notice their adorable necklaces!

Matt and Mike represent the Beard Guyz and Van Der Hagen brands by Universal Beauty Products.

Crowds filled the show aisles throughout the duration of the show.

Dancers on stage at the Fit Zone

The eye-catching Uncle Funky’s Daugher booth

Show visitors learned of NuDred products by watching them being used at the booth as a customer has her hair styled.

The ladies of The Power Panel surrounding Ms. Taliah Waajid (center). Photo Credit: James Hogan

Jinny Beauty Supply Alters Operation Schedule

Beginning April 1, 2017, Jinny Beauty Supply, the best and largest multicultural beauty supply distributor in the world, will be closed on Saturdays for all branches. This will help the company as a whole be more efficient and effective in business matters. Additionally, the world headquarters in Atlanta, Ga. will only open for two Sundays each month—the 2nd and 4th.

This change is altering the way of business that Jinny has followed for the past 36 years. Just as

how popular trends come and go and food preferences evolve as you grow older, often times change is a good thing. This company has a goal for 2017 to be much more efficient than in the past and to remain a powerhouse in the beauty supply industry. Please take note of these changes, and know that Jinny Beauty Supply looks forward to continuing to work with you, making 2017 a fantastic year!

2017년 4월 1일부터 업계 최대규모의 다민족 뷰티

지니뷰티 그룹이 미국 전지역의 모든 회사에

대해 토요일 휴뮤제를 실시한다.

이는 전체적인 업무의 능률을 높이고 효율적인 비즈니스의

역량을 향상시키는데 도움이 될것으로 확신하며 다만, 본사인

조지아주의 애틀랜타 회사들만 둘째 및 넷째 일요일에

하여 서비스를 제공 하기로 결정하였다. 과거 36년동안 토요일 및 일요일에도 서비스를 제공해온 지니는 새로운 시대의 요청과 비지니스환경의 변화에 적극 대처하고 보다 향상된 서비스를 지속적으로 제공하므로서 업계를 이끌어 가는 모범적인 기업으로 변화해 나갈 것이다.

Industry News

ORS™ Olive Oil Introduces Two Innovative New Products to Meet the Growing Needs of Consumers

ORS™ Olive Oil Curl Stretching Texturizer and ORS™ Olive Oil Zone Relaxer™ now available in stores

Namaste Laboratories, the makers of ORS™ The Original Root Stimulator hair care products, continues to meet the changing needs of consumers. Under its Olive Oil product line, it recently rolled out two ground-breaking new products. ORS™ Olive Oil Curl Stretching Texturizer offers a solution for consumers who want to gently elongate their naturally curly hair for looser curls with easier manageability.

The ORS™ Olive Oil Zone Relaxer™

is for consumers who choose to relax targeted sections of their hair verses their entire head.

“At Namaste, we are passionate about the consumer and intently listen to her to ensure that we continue to meet her hair care needs,” said Nicole Ray Robinson, Category Head – Straightening, Maintenance and Hairdress. “Whether relaxed, texturized or natural, we aim to offer her quality products that deliver beautiful, healthier-looking hair and allow her to unapologetically embrace her individuality.”

The innovative ORS™ Olive Oil Curl Stretching Texturizer gently stretches short to medium length naturally curly hair for easy to groom, easy to wear, looser curls. This superior quality texturizer features a proprietary formula and a unique “Mix-It-Yourself” boost of four potent exotic oils from around the globe: Mediterranean Olive Oil for moisture, Brazilian Pequi Oil for smoothing, African Shea

Eastern Buying Conference Takes the Hilton Meadowlands by STORM

The 2017 Eastern Buying Conference (EBC) Show was expanded to accommodate additional booths from 2016 to 2017. This year EBC, held April 1-2, was hit by a storm! Newark Airport shut down and other airports had delayed flights. Our manufacturers were having a difficult time traveling to the show. Thankfully, everything worked out, and everyone arrived at the show safely. Friday night the Association held a Manufacturer and Manufacturer Rep. get-together. It was well attended and everyone had a great time.

Saturday and Sunday everyone was provided a hot breakfast and a delicious lunch. The attendees lined up before 9 AM at the show entrance to get in and get down to business. The show’s overall attendance was up.

Saturday the Association hosted a very nice dinner for all. The after party, with DJ Mister Mike, was held in the Hilton’s Private Dining Room for many who danced late into the night. Anyone who wanted to watch the Final Four games had space reserved right next door in the Hotels Bergen Social Restaurant with 8 big screen TVs. There was late night networking and fun for everyone.

Our 2018 show will be held at the Hilton Meadowlands, Saturday and Sunday April 14- 15. Be sure to save the date! As always, we would like to thank everyone for their support of the show. www.easternbuyingconference.com

Oil for softness, and Egyptian Black Seed Oil for strength.

The game-changing ORS™ Olive Oil Zone Relaxer™ is the first-ever targeted, small section relaxer. This uniquely designed mini application kit provides the perfect amount for small section relaxing and offers easy and precise application via a luxurious crème on crème formula (rich crème relaxer base AND rich crème relaxer activator). Great for small section relaxer users, weave blenders and even semi-naturals, it allows consumers who relax to stay in the right zone whether relaxing their edges, sides or back. Plus, the system is infused with nourishing olive oil to help protect hair during relaxing to deliver smoother, silkier, softer hair with beautiful shine.

“Our new Curl Stretching Texturizer and Zone Relaxer™ serve as examples of how Namaste celebrates and honors the beauty of our consumers regardless of her hairstyle choices,” said Shawn K. Tollerson, Chief Operating Officer. “Whatever hairstyle she chooses…relaxed, natural, extensions, braids, locs, our beauty should be embraced and not stereotyped.”

For more hair care news and tips, please visit www.orshaircare. com or connect on social media at www.facebook.com/orshaircare and @ORSHairCare on Twitter and Instagram.

Bronner Bros. Receives City of Atlanta’s Highest Honor for 70th Anniversary

Atlanta Mayor Kasim Reed Presents Phoenix Award to Family Matriarch, Mrs. Robbie Bronner

The Bronner Bros. was recently joined by more than 100 VIPs, business leaders and beauty industry influencers for a special presentation of the Phoenix Award at its southwest Atlanta factory. Presented by Atlanta Mayor Kasim Reed, the family matriarch, Mrs. Robbie Bronner, proudly accepted the city’s highest honor for the 70th anniversary of its semiannual beauty show. Sons Nathaniel Jr., Bishop Dale, Charles, Bernard, James, their spouses and loyal employees were also in attendance.

After a heartfelt introduction by Arthur Bronner, III, “Mother Bronner” (as she is affectionately called), humored guests with dating advice and the story of how she met her husband—company co-founder, Dr. Nathaniel H. Bronner, Sr. While Mother Bronner has long shunned the public spotlight, she is referred as a woman of faith who quietly has served as a driving force behind the Bronner Bros.’ brand.

“From the very beginning, my father had a clear vision,” said James Bronner, SVP of trade show operations. “To uplift our community by creating business opportunities and a platform for celebrating African American beauty. It is quite an honor to be recognized and witness our mother accept the equivalent to the key to the city.”

Immediately following the formal presentation, guests mingled while enjoying refreshments. Mayor Reed was also given a behind-the-scenes tour of the factory. The stateof-the-art facility is located next door to the future home of Bronner Bros.’ new international headquarters, which will open its doors later this year.

“Because of Bronner Bros., today thousands of stylists, barbers, and multicultural beauty brands can have a seat at the table,” added show manager, Erika Respress. “As we celebrate 70 years of excellence in beauty, we are grateful to be a part of such a rich legacy and remain committed to ensuring its continued success.” www.bronnerbros.com

Urban Call Briefs Returns to OTC Beauty Magazine

Many of you  OTC Beauty Magazine readers may remember a regular column article we featured in years past referred to as “Urban Call Briefs.” Well, we have great news for you: the column is returning! Beginning in next month’s issue the Urban Call segment will return in full force, still authored by industry veteran and Global Beauty Alliance board member/convener, Lafayette Jones. Jones has fantastic plans in store for the remainder of

this year and is eager to provide our readers with invaluable industry information. This inaugural 2017 column article will be a leadership profile article featuring panelists of the ECRM Las Vegas Multicultural Beauty Section. You don’t want to miss it! If you have any input to share, or are interested in participating in the column feel free to contact Lafayette Jones at lafayettegjones@gmail.com.

Photo Credit: Robin Lori

James Bronner, Show Director (Left to right) Bishop Dale, Bernard, Charles, Mother Robbie, Mayor Kasim Reed, Nathaniel, Jr., and James Bronner

Mrs. Robbie Bronner with son, James Bronner who now serves as Show Director.

It’s a family affair: The Bronner family celebrates 70 years of excellence.

Mayor Kasim Reed and Dale Bronner

Mayor Kasim Reed greets Mrs. Robbie Bronner

Mrs. Robbie Bronner alongside Mayor Reed.

Industry News

Coty Professional Beauty Launches Branded Education Apps for Stylists

Coty Professional Beauty has released a fresh line-up of education apps for Wella Professionals, Sebastian Professional, Nioxin, Clairol Professional and Kadus Professional. The new brand specific apps now available for download on Apple iTunes Store and Google Play, allow each brand in the portfolio to maintain their unique brand identity with their stylist fans and provide quick access to on-trend tutorials, featuring some of the best hairstylists in the world.

Not only does each application offer 24-hour access to education, the apps can be utilized by salon owners as a learning tool for their teams. With the ability to assign lessons to team members, salons can use the branded app of their choice to track team members’ progress and success. The ability to create a digital curriculum specific to a salon’s training needs makes these apps a unique resource. From product knowledge to collection basics to new techniques, these branded apps are the perfect addition to in-salon education from your preferred brand.

Professionals, Sebastian Professional, Nioxin, Clairol Professional and Kadus Professional apps offer the ability to chat with a brand expert. With a tap of a button, a stylist can ask brand experts anything from a question about color formulation in Wella Professionals to which Nioxin System Kit to recommend to their client, or what are the best Sebastian products to cocktail for curly hair.

“It’s important to us that we stay true to what the stylist needs in terms of content and how they access that content. These apps were designed by a stylist, and used by our own stylists every day to enable our best-in-class education team across North America. While there are many functionalities and enhancements that will come over the next months, one thing will always remain true: our apps will feature the latest education content to build the required skills and inspire the artistry of hairdressing,” says North America Creative Director Carole Protat. www.coty.com

“We are excited to expand our Digital Education program across our Coty Professional Beauty Professional Hair Portfolio to help reach and delight stylists where they shop, learn, work and seek education” notes Jeff Pierce, Coty Professional’s Director of Virtual Education for North America.

As a stylist, Jeff knows firsthand the importance of staying in touch with trends, techniques and what’s relevant for clients. “There are a lot of places where you can go for inspiration, but it’s most important to know how to achieve the results you see on Instagram or Snap Chat.”

Another unique element of each app is the “Ask the Experts” feature. With digital learning, a stylist is essentially on his or her own if they have a question, however Wella

App Features:

• Tutorials and Step-by-Step Videos

• Sharable brand literature including Product Knowledge, Swatch books, Trends and More

• Live Customer Service through ‘Ask The Experts’ (Monday through Friday, 8:30 AM – 6:30 PM CST)

• A selection of Virtual Seminars led by Top Artists

• Tips, Tricks and Techniques From the Industry’s Best Hairdressers

• Set Goals and Measure Your Results

• Assign Homework

• Enroll in Education Playlists

Industry News

Carol’s Daughter Debuts “Born in Brooklyn. Made with Love” Television Campaign

Brand partners with women-led agency TAG Creative to showcase inclusivity for all women

Carol’s Daughter, a premier multicultural beauty brand with pioneering heritage in the natural beauty movement, unveiled it’s firstever television broadcast commercial! The launch of the campaign marks a monumental step into the exciting period of growth, expanded innovation and brand development.

The 30-second ad, featuring Carol’s Daughter Founder Lisa Price, showcases the rich history of the brand: “Born in Brooklyn. Made with Love.” It spotlights the diverse portfolio of naturally made products from the most beloved and best-selling Carol’s Daughter collections, including: Black Vanilla, Hair Milk, Almond Milk, and Sacred Tiare—all made with love as the first ingredient. Created to cater to the needs of multiple varieties of hair types and concerns, these recipes are blended for everyone’s unique beauty.

mission has always been to inspire and empower women, and provide high-quality, accessible product solutions for every hair type. To have my story, which all started with handcrafted recipes in my kitchen, be

and hair types.”

Carol’s Daughter partnered with award-winning women-led advertising agency, TAG Creative, to develop the brand’s first television commercial. Founded by Gina Delio and Terry Rieser, TAG Creative has forged powerful emotional connections with image-driven clients and audiences for more than 15 years.

shared with millions of people in their own homes is truly a dream come true.”

“I began Carol’s Daughter in my Brooklyn kitchen more than two decades ago, and I couldn’t be more excited and proud to see how far the brand has come,” says Lisa Price, Carol’s Daughter Founder. “My

Cosmoprof

“Carol’s Daughter is a brand driven by a mission to encourage all women to embrace and love their individual beauty,” says Ana Maria Alonso Viola, Vice President, Marketing, Carol’s Daughter. “The launch of the brand’s first commercial truly underscores the exponential amount of growth, influence and expertise we have in the multicultural consumer segment, and celebrates the beauty of all women

North America to Donate Trees Honoring each ‘Green’

Exhibitor to National Forest

As part of Cosmoprof North America’s (CPNA) ongoing commitment to sustainability, and in celebration of Earth Day on April 22, CPNA is proud to collaborate with A Living Tribute to plant a tree in honor of each exhibitor participating in Discover Green and Discover Green leaf at this year’s exhibition July 9-11 at Mandalay Bay Convention Center in Las Vegas. New trees will be planted in the exhibitors’ names in the Tahoe National Forest. Each tree will help create clean drinking water and expand wildlife habitat.

For more information on CPNA, please visit www.cosmoprofnorthamerica.com or contact us at pr@cosmoprofnorthamerica.com.

Carol’s Daughter worked collaboratively with TAG to create an empowering campaign inspired by its nostalgic Brooklyn roots and Lisa’s artisanal approach to the brand that emphasizes the power and influence of love in every product.

“Our visual inspiration for the creative came from Lisa’s wonderful product recipes,” says Gina Delio, Chief Creative Officer of TAG Creative. “And we wanted to express inclusivity for all women. These products and ingredients are great for everyone and every type of hair. Carol’s Daughter has always had diversity at the heart of the brand; it’s the centerpiece of who they are, and we wanted to communicate that.”

For more information about Carol’s Daughter, visit  www.CarolsDaughter.com or follow on Instagram, Facebook, Twitter and YouTube.

Sundial Brands Honors Tina Knowles Lawson with the Inaugural Community Commerce Impact Award, Presented by SheaMoisture

Knowles Lawson recognized during the Variety Power of Women Luncheon in New York City for her entrepreneurial achievements and community empowerment efforts, including the new WACO Theater Center

Sundial Brands, a leading skincare and haircare manufacturer renowned for its innovative use of high-quality, culturally authentic natural ingredients, recently awarded fashion icon, entrepreneur and philanthropist Tina Knowles Lawson with its first Community Commerce Impact Award, presented by SheaMoisture. Sundial founder & CEO Richelieu Dennis presented “Miss Tina” with the honor during the Variety Power of Women Luncheon at Cipriani Midtown in New York City, where she was among six other honorees recognized for dedicating their time and energy to philanthropic and community efforts that improve the world. Her fellow 2017 Power of Women honorees include Jessica Chastain, Chelsea Clinton, Gayle King, Blake Lively, Audra McDonald and Shari Redstone.

had started making natural handmade soaps and salves in Sierra Leone in the early 1900’s to support her family after becoming a widow with four children at the age of 19. Following her lead, we too started our business out of a need to survive, and we’ve built it based on a mission not only to help others survive, but to prosper. This led to our purpose-driven business model called Community Commerce, which uses the power of commerce to equip underserved people and communities with access to the opportunities and resources that enable them to create lasting value for themselves and others—resulting in an ability to build stronger, selfsustaining communities and enterprises.”

is a chance and someone to invest time, resources, and a little love… give some time to some young people, volunteer at your church or your organizations, go hang out at an inner city school. Just a little goes a long way in changing lives one at a time. You never know, we could have the next Einstein, or Maya Angelou…Last but not least, thank you Sundial…From empowering women to be entrepreneurs in Africa or constantly working in the communities that truly need it, the generosity and personal commitment of the owners of this company to make a difference are exceptional.”

Dennis, who founded Sundial Brands 25 years ago after graduating from Babson College and being unable to return to his home country of Liberia because of civil war, told the audience: “I started our company based on the inspiration and recipes of my grandmother Sofi— another remarkable woman of power who

“Based on that criteria,” he continued, “when considering honorees for our inaugural Community Commerce Impact Award, one name rose to the top—and that was Mrs. Tina Knowles Lawson. A successful entrepreneur. A tireless philanthropist. A humble humanitarian… this is a woman who uses her platform, her businesses, her resources and her voice to create organizations that drive positive change for those in need…it seems only fitting that our paths would not only cross—but connect—in service to others and ensuring we leave this world a better place than we found it.”

Since 2014, Sundial’s Community Commerce efforts have resulted in almost 15,000 households in its Ghanaian Shea butter women’s cooperatives that now benefit from Community Commerce programs, including premium wages, infrastructure investments that have resulted in higher school attendance rates and more health insurance, and communities that have fresh piped water (increased from 0 to 13).

Credit – Clint Spaulding/Variety/ REX/Shutterstock

Miss Tina also shared: “This award is very special because it not only recognizes success, but also the giving back part of our lives. There is a scripture that has been one that I’ve taught my girls from an early age: ‘To whom much is given much is required.’ In simpler terms, it means that everyone in this room has been immensely blessed, and it’s important to share those blessings with people who were given very little...all they need

In addition to its supply chain, among the Community Commerce efforts in the U.S. are programs that have allowed dozens of women and girls to receive full fellowships to top entrepreneurial programs at schools including Dartmouth Tuck School of Business and Babson College. In 2017, approximately $2 million is projected to be invested in Community Commerce programs based on sales of SheaMoisture’s Community Commerce collections, which reinvest 10% of sales into these efforts.

For more information on WACO (Where Art Can Occur) Theater Center (Miss Tina’s latest empowerment endeavor), Tina’s Angels and Richard’s Warriors mentoring program, and the Mobile Theater—all of which she has ties to—visit www.wacotheatercenter.com/ events/gala and http://wacotheatercenter. com/programs/.

Tina Knowles-Lawson and Richelieu Dennis, CEO of Sundial Brands

Photo Credit - Aurora Rose/Variety/ REX/Shutterstock

Tina Knowles-Lawson with Richelieu Dennis, CEO of Sundial Brands

Photo Credit - Aurora Rose/Variety/REX/Shutterstock

Photo Credit – Aurora Rose/Varity/ REX/Shutterstock

Photo

Industry

CPNA Announced Tones of Beauty Exhibitors

Cosmoprof North America (CPNA) announced its popular Tones of Beauty line-up of exhibitors for the July 9-11 exhibition at the Mandalay Bay Convention Center in Las Vegas. The special area is conceptually dedicated to the evolving shades and types of beauty of the multicultural consumer. The showcase will have its own distinct premium look and customized marketing program. To ensure only the most innovative products at the event CPNA is curating in collaboration with love, Aunt Bonnie with each product being carefully selected by its founder, Mr. Corey Huggins.

products and packaging have been designed for easy application and use. www.girlandhair.com

HONEY BABY NATURALS – Honey Baby

Tones of Beauty Exhibitors:

B FRAGRANCED – B Fragranced is a Chicago-based Fragrance and Beauty company that launched its brand [ME]™ in 2013. Today, B Fragranced, a MBE and WBE certified company hosts a line of new and fresh aromas for both men and women, making what you wear the pinnacle of a two letter word… ME. www.bfragranced.com

GIRLANDHAIR - GirlandHair offers innovative natural hair care products to multicultural consumers. In 2015, GirlandHair launched UNDER HAIR CARE™, which is the first natural hair care system specially formulated to cleanse, nourish and moisturize hair underneath protective hair styles. All

Naturals is a premium honey-derived hair and skincare line created for families in need of natural ingredients that hydrate, heal and protect. Since hitting the market in October 2015, Honey Baby Naturals has been the bee’s knees in the multi-cultural and natural hair markets, winning the 2016 CosmoProf Trendsetter Award and 2016 Naturallycurly. com Editor’s Choice Awards for: Best Shampoo, Best Conditioner, Best Kids Line, and Best Emerging Brand. Made with HONEY; Made with LOVE, Honey Baby Naturals is not only for kids, but also for the fabulous Mommy on the go! www.honeybabynaturals.com

OBIA NATURALS -

OBIA Naturals produces vegan, pH balanced, non-toxic hair and body care products that offer a natural alternative to conscientious consumers. Their products do not contain: mineral oil, sulfates, DEA, petroleum, synthetic colors, or drying alcohols. All preservatives used are free from parabens and formaldehyde. Fragrances used are phthalate free. www.obianaturals.com

THANK GOD IT’S NATURAL - Thank God I’m Natural (tgin) is a Chicago-based manufacturer of natural products for the hair and body, created by Harvard Law graduate and breast cancer survivor, Chris-Tia Donaldson. tgin products are developed using the finest ingredients to support the health of hair, skin and body. www.thankgoditsnatural.com

THE ROOTS NATURELLE - The Roots Naturelle is focused on delivering safe and effective hair and skin care products through the creative and elegant design of targeted solutions using natural ingredients. For many years, the company has primed itself to take advantage of the vast opportunity in this fast growing natural personal care space. www.therootsnaturelle.com

103 COLLECTION - Lifestyle Brand of Vegan Organic Products for Him and Her. www.103collection.com

For more information on Cosmoprof North America, and for a full list of brands exhibiting at the show, please visit CPNA’s website, www. cosmoprofnorthamerica.com, or contact us at pr@cosmoprofnorthamerica.com.

2nd Annual 2017 ECRM Multicultural Update

Educational Event

An educational panel discussion entitled “Expanding Beauty Industry Horizons – Understanding the New Fundamentals” will be held Wednesday, June 7 at 5:30 PM at the Red Rock Casino and Resort in Las Vegas. This discussion coincides with the ECRM Skin, Bath, Cosmetics and Fragrance Suppliers/Suppliers of Hair Care, Multicultural Hair, Hair Color, Hair Accessories, Hair Appliances and Tools event, and will provide actionable

insights and information to help buyers and sellers grow their beauty businesses. The three panelists taking place in the discussion are Michelle Breyer, CEO of TextureMedia; Sandra Miller Jones, Founder of Segmented marketing Services, Inc. (SMSi); and Richelieu Dennis, CEO of Sundial Industries. The talk will be moderated by Lafayette Jones, Urban Call Publisher and Global Beauty Alliance Convener.

ATLANTA

1-800-936-8733

BALTIMORE

1-855-299-6909

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

1-800-936-8733

1-855-299-6909

1-800-535-6110

DETROIT

1-844-421-9736 HOUSTON 1-713-343-5636

LOS ANGELES 1-877-644-0167 MEMPHIS 1-844-525-4669 MIAMI 1-866-616-3200 NEW

JINNY

1-800-936-8733

1-855-299-6909

1-800-535-6110

1-800-925-4669

1-800-936-8733

1-855-299-6909

1-800-535-6110

1-800-925-4669

Show Calendar / Ad Index

JUNE:

3-5 Premiere Orlando Orlando, FL www.premiereshows.com

4-8 ECRM/EPPS Skin, Bath, Cosmetics, Fragrances Henderson, NV www.ecrm.marketgate.com

5-8 ECRM/EPPS Hair Care & Multicultural Hendreson, NV www.ecrm.marketgate.com

11-14

ECRM/EPPS Latin America Health Beauty Miami, FL www.ecrm.marketgate.com

24-26 International Beauty Show (IBS) Las Vegas Las Vegas, NV www.ibslasvegas.com

25-26 7th Texas International Hair & Tradeshow Mesquite, TX www.texashairshows.com

JULY:

1 New Orleans Natural Hair Expo (NONHE) New Orleans, LA www.neworleansnaturalhairexpo.com

8 City of Hope Spirit of Life Las Nevas, NV www.cityofhope.org/giving

9 North America Hairstyling Awards (NAHA) Las Vegas, NV www.probeauty.org/naha

9-11 Cosmoprof North America Las Vegas, NV www.cosmoprofnorthamerica.com

9-12 ECRM/EPPS Skin Care Orlando, FL www.ecrm.marketgate.com

10 ICMAD CITY Awads Dinner Las Vegas, NV www.icmad.org

17-20 Cosmobeauté Asia Kuala Lumpur, Malaysia www.cosmobeauteasia.com

22-24 Chew’s 17th Annual Multicultural Hair, Skin and Nail Expo Lake Charles, LA www.chewshairaffair.com

23 Wella Professional National TrendVision Awards Los Angeles, CA www.bloom.com/wella/trendvision

Reader Feedback

Let your voice be heard!

In this segment OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it through email.

여러분의 목소리를 내세요! 여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

• What is the one skin care concern you get the most questions about from your customers? 귀하의 고객이 가장 많이 질문하는 피부 관리 관련 관심사는 무엇입니까?

• Is there a beauty product and/or trend, or business topic you would like to learn more about? 학습하고 싶은 미용 제품 및/또는 트렌드 또는 비즈니스 주제가 있나요?

• Do you run any sales on sunscreen during the spring and summer to entice your customers to keep their skin safe in the sun? It might be a good idea!

봄과 여름에 자외선 차단제를 사용하여 고객의 피부를 안전하게 유지해주는 제품을 판매하나요? 좋은 생각일 수 있습니다!

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication.

보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록 하겠습니다. 몇 개의 질문에 답변을 함으로써,

Name (성함)

Store Name (상호명)

State (주)

Mail this form to: ( 보내실곳 : ) OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com

OKAY Pure Naturals Shea Butter Yellow Smooth

Made from the nut of the African Shea Tree, OKAY African Shea Butter is a rich butter that has been clinically proven to provide many benefits.

Such benefits include:

• Daily skin moisturizer

• Soothes skin rashes - including diaper rash

• Eases skin peeling after tanning

• Decreases itching due to dry skin

• Eliminates stretch marks

• Softens tough skin on feet

• Diminishes blemishes and wrinkles

• Offers sun and wind protection

• Helps heal small skin wounds

• Evens skin tone

• Offers dry skin relief

• Heals skin cracks

• Calms eczema

For use on skin, scoop or rub off the Shea Butter from inside the jar and apply to the area by massaging into the skin while spreading. In cold areas Shea Butter may become very hard. Simply place the closed jar into hot water; let it sit for five minutes and the product should become more manageable.

For use in hair, apply Shea Butter to hair directly and leave in. Make sure to massage and comb to evenly spread. The product can also be applied as a liquid; to do so place a small amount of Shea Butter into a pot and warm up on the stove just enough so that it becomes a liquid. Do not overheat, nor warm up so that it is too hot to handle. Apply to hair from roots to tips, avoiding the scalp. Spread evenly and sit with a cap on for 30 minutes, then rinse. It may be used as a leave-in as well. www.okaypurenaturals.com