OTC Beauty Magazine | May 2024

18

BUSINESS TIPS

8 Strategies for Rising Leaders

So you want to be a leader? Do these eight things…

By Jim Bouchard

Before you start it’s OK to admit you’re unmercifully critical of any “X Steps” advice when it comes to leadership. Undoubtedly, you’ve got an infinite supply of books and programs that identify the five characteristics or ten traits of great leaders or claim to know the nine steps to effective leadership. The fact is, leadership is as much art as it is science.

24

The Burnout Battle: Why Leaders Must Lead the Charge

By Jessica Rector

Burnout is impacting every industry, company and role. There are no exceptions.

Leaders often find themselves in the trenches, navigating through the chaos, and driving their teams towards success. However, amidst the pursuit of goals and objectives, there's a lurking enemy that can undermine all efforts - burnout.

In the burnout battle, we often find the great divide.

64 EDITOR'S PICKS

CEO: Ann Jhin

Editor: Allyson Leak

Art Director: Sam Choi

Advertising Manager: Sophia Winston

Columnists: Edward Murawski

Contributors: Jim Bouchard, Jessica Rector

To subscribe, call us at 678-805-3291 or visit www.otcbeautymagazine.com. Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry.

For all other subscribers, yearly subscriptions (12 issues) are $48.00. Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340. Cover price is $6.00.

OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry.

OTC Beauty magazine is published monthly by Jinny Corp. Postage paid at Auburn, AL and at additional mailing offices. Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff member is strictly prohibited.

Post Master: Please send address changes to: OTC Beauty Magazine Attn: Subscriptions 3587 Oakcliff Rd., Doraville, GA 30340 Tel: 678-805-3291 Fax: 678-805-3292

FORMULATED TO BE

YOUR CURLS’ PERFECT PAIR

YOUR CURLS’ TRIPLE THREAT

SQUEAKY-CLEAN CURLS’ WITHOUT STRIPPING NATURAL MOISTURE.

Beauty Empowerment: Fostering Unity Within Your Community

Lately, I've been thinking about the power of community. Community is more than just a gathering of people; it's a tapestry of shared dreams, support, and aspirations. Connecting with your local community can help create meaningful experiences with your customers and go a long way toward enriching the lives of others and contributing to positive social change. Community engagement isn't just beneficial for your customers – it's also good for business. As you invest in your communities, you create opportunities for growth and expansion through partnerships with neighboring businesses, local organizations, or initiatives that give back to those in need.

By authentically engaging, you can build trust, loyalty, and goodwill among your customers while enhancing your brand's reputation and driving growth. Here are three ideas to engage your communities:

Allyson Leak EDITOR

Community Makeover Day: Partner with local businesses, salons, and beauty professionals to see if they will donate their time and participate in a Community Makeover Day.

Residents can enjoy complimentary haircuts, makeovers, and beauty treatments.

Customer Feedback: Place a vibrant box near the front counter with paper and pencil nearby. Encourage customers to leave feedback and ideas on how your store can improve or creative ideas for store events.

Beauty Book Club: Contact local beauty or wellnessrelated book clubs to offer your store as a location for occasional meetings. Create an area in your store where the members can read and discuss books related to beauty, wellness, and self-care. It's a unique way to foster meaningful conversations within the community and bring potential customers into your store regularly.

In this issue, we offer highlights from The 16th Georgia Beauty Trade Show on page 30, The Power of CrossSelling on page 10, and 8 Strategies for Rising Leaders on page 18.

Thanks for reading OTC Beauty Magazine. We truly appreciate you.

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The Power of Cross-Selling: Pairing Accessories with Beauty Products

For beauty supply store owners, strategically pairing accessories with complementary beauty products can unlock a world of possibilities, enticing customers to explore new looks and indulge in additional purchases.

Why Cross-Sell Accessories with Beauty Products?

Cross-selling accessories alongside beauty products offer numerous benefits for both customers and retailers. Pairing accessories with beauty products encourages customers to make additional purchases, thereby increasing the average transaction value and maximizing revenue.

Creating Cohesive Displays

The key to successful cross-selling lies in creating cohesive displays that seamlessly integrate accessories with beauty products. Here are some specific examples of accessories to pair together for effective merchandising:

Statement Earrings and Lipstick:

Display bold statement earrings alongside vibrant lipstick shades to demonstrate how accessories can complement and accentuate a bold

lip color. For example, pair a pair of dramatic chandelier earrings with a rich red lipstick for a

Hair Accessories and Styling Tools:

Showcase hair accessories such as headbands, hair clips, or scrunchies next to styling tools like hair straighteners or curling irons. Show customers how the right hair accessory can elevate a hairstyle, whether it's a sleek ponytail adorned with a stylish hair cuff or a bohemian braid accessorized

Scarves and Skincare:

Pair luxurious silk scarves with skincare products to create a spa-like experience for customers. Show how a silky scarf can add a touch of elegance to a skincare routine, whether it's wrapping it around the hair while applying a face mask or draping it over the shoulders during a relaxing skincare

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Goddess Strength Divine Strength Leave In Cream With Castor Oil

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Eco Style Texture Edit Koily Define Elongating Cream

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WhereBeauty Blooms

SoulFed Cranberry Deep Conditioner

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GHOSTBOND Glowup

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8 Strategies for Rising Leaders

So you want to be a leader?

Do these eight things…

efore you start it’s OK to admit you’re unmercifully critical of any “X Steps” advice when it comes to leadership. Undoubtedly, you’ve got an infinite supply of books and programs that identify the five characteristics or ten traits of great leaders or claim to know the nine steps to effective leadership.

The fact is, leadership is as much art as it is science. You’ve got to take in all this advice and shape your technique and practice to suit your style, personality, and the ever-changing circumstances and conditions you face. Now that the disclaimer out of the way, here are eight Strategies that will help you prepare for your first––or next leadership position.

#1 Work first on being a good follower…

Without exception, the best leaders you’ll meet and work with are also terrific followers. Even more important, they understand that “leader” and “follower” are not fixed positions. They’re interchangeable roles. Sometimes a subordinate has more skill, knowledge, experience, or insight in a given situation. Can you step back and follow when necessary?

The practice of being a good follower also means committing yourself to the process of learning. What can you learn from the people around you? Above you? Below you?

#2 Find the right master…

Expanding on the importance of learning––do you have a mentor? If not––get one. Now.

#3 Commit yourself to personal and professional mastery…

Do you see a theme developing here? One of the greatest treasures taught by a Sensei is this important lesson: “Perfection is not a destination. It’s a never-ending process.”

Mastery is not just a level of achievement. It’s a perpetual commitment to the process of learning, growth, and development. Start now––and never stop.

#4 Ask before you’re asked. Act before you’re asked…

This one can trigger a great deal of debate. You certainly don’t want to step on toes or show disrespect to those who have more experience. However, the greater problem today is that too many people simply say, “Not my job.” Or worse, “They don’t pay me enough to…”

If you see something that needs doing––do it! And if you’re not sure if you’re staying in bounds––ask if you can do have a shot at it.

#5 Learn to deal with uncertainty…

Long ago Pliny the Elder said, “The only certainty is uncertainty.” Life is change. Our lives, our society, and our business environment are changing at an unprecedented and ever-accelerating rate. No honest leader can tell you with certainty what’s going to happen tomorrow.

One thing that never changes, however, is that the greatest opportunities come from the greatest uncertainty. Learn to be flexible, adaptable, and comfortable with uncertainty and you’ll be much better positioned to seize these opportunities where others run for cover.

#6 Learn to talk and write good…

If you don’t get the joke, you’ve got serious work to do.

You’ve got to simplify complex ideas and problems. You’ve got to express your mission clearly and help people understand decisions and strategies. Most of all, you’ve got to inspire people and unite them behind a strong and meaningful vision.

To do this, you must practice your communication skills––and stay up-to-date on new methods to deliver your message effectively.

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#7 Focus on experience over rewards…

It’s tempting and sometimes understandable to grab the short money. As with any investment, those who are willing to sacrifice immediate gratification usually enjoy exponential long-term rewards.

An opportunity to accept more leadership responsibility or meaningful leadership experience will pay much higher dividends over time.

#8 Lead by sharing…

It’s often challenging to summarize leadership as succinctly as possible. Here it is…

Meet Jim Bouchard

“Leadership is sharing. A leader shares.”

The rest of the conversation is about exactly what leaders should share and how. And that can be a lengthy conversation!

This is one of the most important conversations you’ll have as a new/ promoted leader. The discussion centers on the fact your success as a leader is ultimately measured by one thing––and one thing only: The success of the people you serve.

What’s talked about here is “power”––your ability to get things done. Power only expands through sharing. You simply cannot do it alone––as much as some might try. If you want to do more––to be more powerful––make others powerful.

As a leader, you get things done when you inspire, empower, and guide others. When they succeed, you succeed. And any failure is ultimately your failure as a leader.

No matter where you are in your leadership journey, the time to start practicing these strategies is right now. The more sincerely you embrace these strategies, the more likely it is that you’ll be noticed by the people who can offer you your next leadership opportunity.

Remember Strategy #4. Act before you’re asked.

What’s stopping you?

Jim Bouchard is an internationally recognized speaker, Leadership Activist, and founder of The SENSEI LEADER Movement™. He’s the author of eight leadership books, and hosts Walking The Walk, a podcast highlighting compassionate, engaged leaders from all areas of business, diverse cultures and experiences. Jim's programs are an inspirational and interactive exploration into the importance of human-centric leadership. To bring Jim to your organization or event, visit www.ArmstrongSpeakers.com.

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BY JESSICA RECTOR

The Burnout Battle:

MustLead the Charge WhyLeaders

Burnoutisimpacting everyindustry,company and role. There are no exceptions.

Leaders often find themselvesinthetrenches, navigatingthroughthe chaos,anddrivingtheir teams towards success. However,amidstthe pursuitofgoalsand objectives,there'salurking enemythatcanundermine all efforts - burnout.

Highlight

your hair’s natural beauty with Herbal Gro

Treat your hair to an exclusive natural blend of herbs infused with an olive oil complex leaving your hair fortified with body, silky softness and shine.

Horse Chestnut

Shea Butter

Olive Oil

In the burnout battle, we often find the great divide.

Leaders believe that their employees aren’t being impacted by burnout or that their people have everything they need to beat it.

Yet, employees are struggling in the day-to-day and believe they don’t have the strategies, tools or support to help them.

We call this the burnout gap (the distance between what leaders think and how employees feel).

Much of the burnout battle, begins with educating leaders not only on the importance of burnout but also the urgency of it, because burnout won’t go away on its own or work itself out. You must be intentional and strategic as a leader and organization to prevent it.

Our research has uncovered two components of burnout: the company and individuals. More specifically, a company’s culture and an individual’s habits.

If one of these is misaligned, it will lead to burnout. Your organization might have a wellness program, but that solely focuses on what employees can do to prevent or beat burnout in themselves, so it leaves out almost half of the contributing factors for burnout.

“

1. Burnout Kills Productivity:

Burnout doesn't just sap employees' energy and enthusiasm; it also wreaks havoc on productivity. Exhausted and disengaged workers are far less likely to perform at their peak, resulting in missed deadlines, more mistakes, and decreased efficiency. The detrimental outcomes often can lead to safety issues and enhance cybersecurity attacks. When leaders fail to address burnout, they inadvertently sabotage their team's performance and jeopardize the organization's bottom line.

Microstep: Find one way to acknowledge or appreciate your people at least on a weekly basis. When employees get recognition six times a year (once every other month), performance increases by 32%, according to WorkHuman. Imagine if they received recognition weekly how much their performance would increase.

2. Burnout Breeds Disengagement:

A burned-out workforce is a disengaged workforce. When employees feel overwhelmed and undervalued, their commitment to the job dwindles, and they become more prone to absenteeism and turnover, which costs U.S. employers $300 billion annually due to burnout. Leaders who turn a blind eye to burnout risk losing their top talent to competitors and creating a toxic culture of apathy and discontent.

Lets them know you care about them as a real person and not just a worker. ”

In other words, if employees work through a wellness program, they will still be headed toward burnout, because it doesn’t incorporate the company side of the contributing factors to burnout.

For leaders, preventing burnout is no longer a nice to have, it’s a must-do.

Here’s why it's crucial for leaders to take proactive measures to prevent and combat burnout within their teams, along with microstep, a small action leaders can take for massive results.

Microstep: Address the elephant in the room and start talking about burnout. When you talk about burnout, employees lean in and become engaged, knowing that you’re creating a safe place where they will be met with compassion, empathy, and understanding. They recognize their work community is operating on the same foundation on which they can all build and thrive.

3. Burnout Undermines Creativity and Innovation:

Innovation thrives in environments where individuals are energized, motivated, and encouraged to think outside the box. Unfortunately, burnout stifles creativity and dampens innovation. Exhausted minds lack the clarity and focus needed to generate fresh ideas and problem-solve effectively. By neglecting to address burnout, leaders inadvertently stifle their team's creativity and hinder their organization's ability to adapt and

thrive in a rapidly evolving marketplace.

Microstep: Encourage frequent breaks. You people are most productive when you work for 50 minutes and take a 10-minute break. Instead of pushing through to finish a project or a task, give their brains the time and space to unwind and decompress. When they get back to it, they’re more creative and innovative and are able to finish things faster by taking that much needed break.

4. Burnout Damages Health and Well-being:

Beyond its impact on productivity and performance, burnout takes a significant toll on employees' health and well-being. Chronic stress and overwork can lead to a host of physical and mental health issues, including anxiety, depression, cardiovascular problems, and weakened immune systems. Leaders who prioritize the bottom line over their team's well-being not only jeopardize individual health but also incur long-term costs in terms of healthcare expenses and employee morale.

Microstep: Implement more fun into the work days. Fun and work aren’t mutually exclusive. The more fun employees have at work, the more they will stay at the company. Fun shows up in different ways for people. Trivia, contests, ropes courses, or karaoke—ask them what they like to do for fun and then do it.

5. Burnout Leads to Leadership Failure:

Leaders who prioritize the well-being of their employees and take proactive steps to prevent and combat burnout are not only fostering a healthier and more engaged workforce but also safeguarding the long-term success of their organizations.

Ultimately, leaders bear the responsibility for the well-being and success of their teams. Failing to address burnout is a failure of leadership. Leaders who ignore the warning signs of burnout, or worse, contribute to its proliferation through unrealistic expectations and poor management practices, risk damaging their reputation and undermining their credibility as effective leaders. The ability to recognize, prevent, and address burnout is a fundamental skill that separates great leaders from

Meet Jessica Rector

mediocre ones.

Microstep: Do a two-word check in. Ask your team, “How are you really feeling,” and don’t allow them to say, “Fine.” Inspire them to tap into other feelings. When they say anxious, stressed, depressed, sad, hesitant or words like these, it’s an opportunity to dive into a deeper conversation and ask, “How can I help,” which lets them know you care about them as a real person and not just a worker.

The battle against burnout is more critical than ever. Leaders who prioritize the well-being of their employees and take proactive steps to prevent and combat burnout are not only fostering a healthier and more engaged workforce but also safeguarding the long-term success of their organizations. By leading by example, cultivating a supportive work culture, and promoting lifework alignment, leaders can empower their teams to thrive under any circumstance. Remember, the fight against burnout begins at the topand it's a battle worth waging.

Jessica Rector, MBA, author of the #1 best-selling “Blaze Your Brain to Extinguish Burnout” and nine other books, helps organizations, leaders, and teams Say Yes to eradicate burnout and enhance mental health. As a burnout trailblazer, her research is used in her consulting and speaking and often shared on her podcast, “The Say Yes Experience.” For how Jessica can help your organization and team, go to www. jessicarector.com

조지아 애틀란타

협회

조지아 애틀랜타 뷰티 협회(회장 이강하)

가 주최하는 ’16회 조지아 뷰티 트레이드쇼’

가 3월 10일, 칼리지 파크에 위치한 조지아

인터내셔널 컨벤션센터 (GICC)에서 성황리에 개최됐다.

조지아 뷰티 트레이드쇼는 뷰티 산업의 혁신과

다양성을 선보이며, 관련 업계 종사자들과

소비자 들이게 특별한 경험을 선사하며

전국 규모의 대형 트레이드 쇼로 확고히

자리매김했다.

이번 쇼에는 미주 전역에 지사를 두고 있는

유명 도매업체인 JINNY Crop.가 대표 벤더로

참여해 헤어 케미컬과 전기제품 분야의 많은

업체가 참여해 성황을 이뤘다.

또한, 흑인 고객들을 대상으로 한국에서 직접

공급되는 Histemo, Acwell, J’s Derma 등의

상품도 소개되었다.

행사 전야제로 하루전인 9일 오후, 애틀랜타

한인회관에서 ‘7080 콘서트’가 열렸다.

어니언스 임창제, 김도향, 장계현, 지은숙 등 7080년대를 풍미했던 인기 가수들이 무대에

오르며 콘서트를 통해 추억을 되살리고 고국에

대한 그리움을 달래는 시간이 제공됐다.

이번 조지아 트레이드쇼는 헤어, 네일, 쥬얼리, 헤어 케미컬, 코스메틱, 잡화, 전기

제품 등 180여개 업체 300여개의 부스가

마련되었으며, 또한 뷰티 관련 업체 이외에

거제 농특산물, 미시화장품, 콜핑/BTR, 일라이

약국, 장수돌침대 등 애틀란타 지역 비즈니스

등이 참여했다.

뷰티협회는 이날 거제시와 농산물 수출 우호 계약 체결식(MOU)를

맺었으며, 행사 다음날 11일 오전 10시부터 샤토엘란 골프클럽에서 무료 친선골프 행사를 제공했다.

PRODUCT SPOTLIGHT

STYLE & WRAP MOUSSE

Style & Usage

Dispense into palm and work through towel dried hair. Comb through hair for even distribution. Then follow instructions below:

Heat Styling: Style hair as usual gently stretching hair with hot iron or brush, if using a blow dryer.

Wrapping: Pair hair off center, comb forward and around head smoothly and evenly. Dry with gentle heat and airflow. When dry, comb gently in place, separating strands, then into desired hairstyle.

Setting: Place appropriate rollers for desired style, dry under a warm, hooded dryer with gentle heat and airflow. When dry, comb or brush to preferred look.

Style & Wrap Mousse for all Hair Types

This easy to apply foam adds incredible shine and body when used for heat styling, wrapping, braiding or setting your hair.

Features & Benefits

Non-sticky, no flake formula provides extra long lasting hold and ApHogee ProPhytamine complex provides protection against heat and hair breakage. Alcohol free formula.

Ingredients

Cyclopentasiloxane, Mauritia Flexuosa Fruit Oil, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Panthenol, Phytantriol, Glycerin, Phenyl Trimethicone, Trimethylsiloxyamodimethicone, Benzophenone-3, C11-15 Pareth-7, C12-16 Pareth-9, Trideceth- 12, Fragrance (Parfum), Alpha Isomethyl Ionone, Benzyl Salicylate, Hexyl Cinnamal, Limonene, Linaloo

Hydration & Superior Hold

Check out Jinny's top-selling products. From intense moisture to impeccable styling and enduring hold, these selections are a perfect match if you want your store to be at the forefront of beauty trends and customer satisfaction.

VIGOROL OLIVE OIL MEGA MOISTURE MOUSSE

1

This is specifically formulated for hair that needs extra moisture, including chemically treated, over-processed, and hair styled with wigs, weaves and extensions. This alcohol-free, creamy foam is enriched with Olive Oil, antioxidants and multi-vitamins for incredible moisture and shine. Provides full style control without making hair stiff or sticky. Ideal for foamwrapping, wig sets, roller sets and straw sets. Stay in fashion with Vigorol ® Olive.

GLUED BLASTING FREEZE SPRAY

3

Looks like a spray, holds like a glue! got2b Glued Blasting Freeze Hairspray freezes your customers' look until their next hair wash. This product will help your customers express themselves and create spunky hairstyles that last up to 72 hours. The got2b Glued Blasting Freeze Hairspray is made to create extremely tough looks. This unique formula lets your customer shapeshift their hairstyles without worrying about it feeling sticky or dry. Best of all, the vegan* formula contains 46,3% natural-derived ingredients and comes in a recyclable aluminum can body.

BRONNER BROTHERS PUMP IT UP SPRITZ

This is the perfect product to leave in the beauty drawer or take on the go. It dries quickly, leaves no buildup, and rinses out easily. The extra silk protein and Vitamin B help strengthen and moisturize the hair. For styling tips, tell your customers to hold the bottle 8 to 12 inches from their hair and spray evenly over the desired style.

4

2

RENUTRIENTS SLICK STICK

Enriched with nourishing natural ingredients, the Renutrients stick provides a flexible yet secure hold and creates superb shine. The swivel tube provides a convenient, neat application ideal for edges, tapered areas, ponytails, and updos, blending natural hair into weaves and extension styles.

GHOSTBOND XL

If you like the original GHOSTBOND Adhesive, you will love GHOSTBOND XL from Pro hair Labs. This new version is designed with enhanced waterproof capabilities and advanced moisture control to give your customers the best adhesive under high temperatures. GHOSTBOND XL has a higher melting point than other adhesives so it keeps a strong bond in high-temperature settings such as tropical locations, spas, and heated pool areas. This high-performance adhesive contains no harsh chemicals, no toxic ingredients, and no latex, so that your customers can feel confident that they will get a superior hold that is safe and gentle to their skin.

Tame Your Brain Game: 52 Tips to Turn Negative Thoughts into Positive Action

By Jessica Rector

In this transforming book, Jessica Rector, a thought leader on inner dialogue, shares her 52 tips to turn your negative thoughts into positive action to create change. Your internal conversations, what you say to yourself about yourself, are the foundation for everything in your life, growing your business, building relationships, successfully communicating, selling more, and developing better leadership.

You have 60,000 thoughts a day, and 80% are negative. You think more about what you’re having for dinner or what to watch on TV than you do about your thoughts. Yet, your negative thoughts are holding you back. Your thoughts can hinder, harm, and hurt you or you can use them to help you. Jessica gives you the proven steps, that have helped thousands, to take action and create massive change. These tips work for anyone, anytime, and anywhere.

JBS Beauty Club has all your accessory needs with necklaces, earrings, scarves, sunglasses, etc. Stock your store with only the best from JBS. As part of the largest beauty supply distributor, you can always buy items by the piece and at great prices. For more information, call 800-361-0786 or visit them at 4300 Northeast Expressway, Doraville, GA.

SKINCARE BRAND PRAI

BEAUTY ANNOUNCES THE LAUNCH OF ITS PRAI PRO LINE ON QVC!

In the realm of skincare, PRAI Beauty stands out as a true expert with a devoted following and is particularly known for its focus on rejuvenating often overlooked areas like the neck, decolletage, arms and hands. Now, PRAI Beauty proudly introduces its latest creation, PRAI Pro range of skincare, set to debut on QVC on March 19th.

Launching exclusively on QVC and the PRAI Beauty website on March 19th, the PRAI Pro line raises the bar for skincare, meeting QVC’s Clean Beauty standards.

PRAI Beauty’s PRAI Pro is not your average skincare line, it's a breath of fresh air in QVC Clean Beauty, delivering advanced skin and neck care. This cutting-edge collection features innovative technology that delivers visible results. Perfect for skincare enthusiasts seeking ingredients without compromising results, the PRAI Pro line contains advanced formulas. This line contains nine specially crafted products for the face, neck, and body that deliver results and boost your confidence.

"As the beauty landscape evolves, so does our commitment to innovation and efficacy,” says Cathy Kangas, Founder of PRAI Beauty. “With PRAI Pro, we've raised the bar once again, merging science with luxury to empower women with the tools they need to feel confident and radiant. This collection epitomizes our dedication to delivering professionalgrade skincare that transcends expectations and QVC is the perfect platform to launch with. We could not be more thrilled."

The entire PRAI Pro line will be available on QVC and the PRAI Beauty website and includes standout products:

Neck Correct Advanced Repair Creme (50 mL) – Tailored for the visible signs of aging on the neck and decolletage, this creme, formulated with niacinamide, moisturizes, temporarily plumps the appearance of skin, and optimizes the skin’s own natural collagen levels.

Neck Correct Advanced Repair Serum (90 mL) – Results that are next level. This serum adds an ultra-repairing boost of hydration to skin on the neck and decolletage. Enhanced with moisturizers and humectants to reduce the appearance of fine lines and wrinkles, it features a unique metal roller applicator that gives a cooling effect to the skin.

Face Correct Wrinkle Creme (50 mL) – Are fine lines forming between the brows and nasolabial folds creeping from nose to mouth? It’s all part of aging but don’t fret. Packed with peptides, diamond powder for luminosity, and Matrixyl Morphomics, this creme targets fine lines and wrinkles, hydrates and temporarily plumps the appearance of skin.

Face Correct Advanced Night Creme (50 mL) – A creme that is designed specially for the night, to provide “beauty sleep” and drench dry skin while you rest. Formulated with hyaluronic acid and pentavitin, a plant-based ingredient, this creme hydrates and temporarily plumps the appearance of skin. Upon waking, skin will feel soft and appear smooth and supple.

Face Correct Wrinkle Serum (30 mL) – Specially engineered for mature skin to counteract the visible signs of aging, this serum is formulated with a peptide complex, which helps to reduce the appearance of fine lines and wrinkles, and Glycerin, which provides hydration and temporarily plumps the appearance of skin.

up while working to soften the skin. Contains 12 humectants and rich emollients to hydrate and temporarily plump the appearance of skin.

Correcting Concentrate for Face and Neck (50mL) – Seal the deal on the results of your neck care routine with this super concentrated formula designed to improve the appearance of fine lines and wrinkles on the neck and decolletage. Contains squalene and Gatuline In-Tense, offering skin smoothing and softening benefits without leaving behind any oily residue.

Total Body Correct Intensive Serum (110 mL) – A holy grail product that works to seriously hydrate the body. Rich in sugars that help boost hydration while reducing the appearance of fine lines and wrinkles.

Total Eye Correct Serum (15 mL) – Witness the transformation; designed to temporarily brighten and temporarily plump the appearance of skin in the entire eye area with a lightweight buildable formula that absorbs quickly without any stickiness. Also features a cooling applicator for a smooth application to the eye area.

Cleansing Balm for Face and Neck (110mL) – The ultimate spa experience at home. A rich balm that transforms into a luxurious oil when combined with water to cleanse and remove makeup, grime, and build-

Join us on March 19th for the QVC launch of PRAI Pro and witness the unveiling of these new results-driven, anti-aging beauty products that transform your skin effortlessly. After all, PRAI Beauty believes everyone deserves clean beauty products without sacrificing results.

For more information, please visit www.QVC.com.

For more information on PRAI Beauty and to explore its full range of products, visit www.praibeauty.com.

ABOUT PRAI BEAUTY

PRAI Beauty is a trailblazing skincare brand that goes beyond the conventional, offering targeted solutions for often overlooked areas of the body. With a commitment to cruelty-free practices and impactful initiatives for animal welfare, PRAI Beauty is reshaping the beauty industry by combining results-driven products with a dedication to making a positive impact on the world.

Cosmoprof North America

Las Vegas Returns To Mandalay Bay For Its 21st Edition, Following Successful Miami Debut And Milestone 20th Anniversary Celebration

After a triumphant inaugural edition in Miami and a landmark 20th-anniversary celebration, Cosmoprof North America (CPNA) is thrilled to announce its return to the Mandalay Bay Convention Center in Las Vegas. Scheduled to take place from July 23 – 25, 2024, CPNA promises an unparalleled showcase of innovation, networking opportunities, and educational insights for the beauty industry. The 21st edition arises as the beauty sector rebounds with a notably robust performance in 2023, distinguishing it as the sole U.S. industry within general merchandise retail categories to achieve positive year-over-year unit sales growth, according to Circana.

Following two editions at an alternate venue, CPNA returns to Mandalay Bay Convention Center, a beloved venue known for fostering collaboration and connection. The move, a result of popular demand, allows exhibitors and attendees to network, socialize, and rest all in one place.

Exhibitors

The exhibition hall will feature an extensive array of finished products across skincare, makeup, hair, nails, and fragrance categories, alongside Cosmopack, dedicated to the entire beauty supply chain, showcasing primary and secondary packaging, private label solutions,

machinery, ingredients, formulation, and contract manufacturing solutions. Returning favorites include the curated special areas - Discover Beauty, Discover Black-Owned Beauty, Discover Green, and The Beauty Vanities, highlighting emerging brands and industry trends.

Special Programs

Exclusive special programs such as the Buyer Program- hosting retailers such as Bleu Beauty, Bloomingdales, Coupang, D'Mujeres, Ecosmetics, Heinemman, HMart, Holt Renfrew, Icsitum, Macy’s, SpaceNK, and Well.Ca, and hosting brands such as

Clinique, Jane Iredale, Revlon, Summer Fridays, and Tula - will make a comeback. Also returning are the CosmoTrends and the prestigious Cosmoprof and Cosmopack North America Awards in collaboration with global trend agency BEAUTYSTREAMS, providing unparalleled recognition for innovative brands and products.

Education

industries and specialist markets to trade, innovate and grow. We provide marketplace participants around the globe with opportunities to engage, experience and do

One of the hallmarks of CPNA is its commitment to education, with CosmoTalks and Cosmopack Education offering valuable insights from C-suite executives and industry thought leaders on retail, trends, and the beauty supply chain. This is complemented by the exclusive Entrepreneur Academy, a dynamic one-day conference designed to equip beauty entrepreneurs with essential tools and knowledge to thrive in the industry. Esteemed speakers include Larissa Jensen, Vice President, Beauty Industry Advisor at Circana; Ali Kole, Head of Premium Beauty at Amazon; James Manso, Beauty Market Editor at WWD and Beauty Inc.; and Dr. Luke Maxfield and Dr. Muneeb Shah, Board Certified Dermatologists and Co-Hosts of Doctorly.

Register now at www.cosmoprofnorthamerica. com/las-vegas/ to take advantage of early bird pricing through May 17th.

Plan your visit: https://cosmoprofnorthamerica. com/las-vegas/plan-your-visit/.

Informa Markets creates platforms for

business through face-to-face exhibitions, targeted digital services, and actionable data solutions. We connect buyers and sellers across more than a dozen global verticals, including Boating, Pharmaceuticals, Food, Fashion and Infrastructure. As the world’s leading market-making company, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year. For more information, please visit: WWW.INFORMAMARKETS.COM.

BolognaFiere Group is the world’s leading trade show organizer in cosmetics, fashion, architecture, building, art, and culture. The Group has more than 80 international exhibitions within its portfolio, notably Cosmoprof Worldwide Bologna, the most important meeting point in the world for beauty professionals, established in 1967 and held in Bologna, Italy. For the 2023 edition, Cosmoprof registered more than 250,000 attendees from 153 countries in the world, and 2,984 exhibitors from 64 countries. Cosmoprof Worldwide Bologna 2024 is scheduled from March 21 to 24, 2024, in

Bologna – Italy. Cosmoprof B2B format is constantly able to support companies and stakeholders in their business all over the world with specific tools and initiatives adapting to each market. The Cosmoprof platform extends throughout the entire world, with Cosmoprof North America, Cosmoprof CBE ASEAN, Cosmoprof India, and Cosmoprof Asia. In 2024, the Cosmoprof network is landing in Riyadh with Cosmoprof Arabia.

For more information, please visit: WWW.COSMOPROF.COM.

The Professional Beauty Association (PBA) is dedicated to advocating and fighting for the rights and professionalism of the beauty industry, and is committed to the long-term success of beauty professionals and the businesses that employ and support them. As the largest and most inclusive trade organization representing the entire beauty industry, PBA advocates for legislation on behalf of the industry, including such things as fighting against deregulation. PBA also provides curated resources to empower members, including education, business tools and resources, curated healthcare and insurance options, exclusive events, charitable initiatives, scholarships, networking opportunities and proprietary reports and data. Members include manufacturers, distributors, salons, spas, schools, independent practitioners, students, and industry suppliers. For more information on membership, please visit: WWW.PROBEAUTY.ORG/JOIN.

Qosmedix Announces Professional Beauty Association Visionary Plus Membership

Qosmedix, a leading supplier of high-quality merchandise for the cosmetic, spa, and salon industries, is thrilled to announce it has recently been inducted as a Visionary Plus member of the Professional Beauty Association (PBA). The Professional Beauty Association is the largest organization of salon and spa professionals in the United States, dedicated to advancing the beauty industry and the careers of those within it. “As PBA’s highest level of membership, Visionary members like Qosmedix provide essential support to carry out our initiatives and make a meaningful impact on the beauty industry,” said Jody Tyvela, Partnership Development Manager at PBA. “We are indebted to them for leading by example and

consider them true partners in our work to elevate the industry and protect and advance the careers of licensed professionals.”

As a Visionary Plus member, Qosmedix joins an elite group of industry leaders committed to driving innovation, advocating for industry professionals, and shaping the future of beauty. "Qosmedix is honored to become a Visionary Plus member of the Professional Beauty Association," said Sari Sternschein, President of Qosmedix. "This partnership represents our dedication to supporting beauty professionals and advancing the industry as a whole. We are excited to collaborate with PBA and its members to continue delivering exceptional products and

This partnership represents our dedication to supporting beauty professionals and advancing the industry as a whole. We are excited to collaborate with PBA and its members to continue delivering exceptional products and services that elevate the profession.

services that elevate the profession." For more information about Qosmedix and its range of beauty supplies and accessories, visit www.qosmedix.com.

Qosmedix is an ISO 9001, ISO 14001, ISO 22301 and EcoVadis Bronze certified global supplier to the cosmetic, skin care, spa and salon industries. Founded on the concept of maintaining hygienic practices during beauty consultations, the company has expanded to provide an array of high-quality products that offer convenience and value to its customers. The vast inventory includes brushes, swabs, applicators, disposable spa wear, jars, bottles and more. For assistance with sample requests, orders or customization inquiries, please contact a Customer Specialist by phone at +1 (631) 242-3270 or emailinfo@qosmedix.com. Visit www.qosmedix.com to view the complete product line, access volume discount pricing and place an order. Qosmedix is a division of Qosina, a leading international supplier of components to the medical and pharmaceutical industries.

About The Professional Beauty Association

The Professional Beauty Association (PBA) is dedicated to advocating and fighting for the rights and professionalism of the beauty industry, and is committed to the long-term success of beauty professionals and the businesses that employ and support them. As the largest and most inclusive trade organization representing the entire beauty industry, PBA advocates for legislation on behalf of the industry, including such things as fighting against deregulation. PBA also provides curated resources to empower members, including education, business tools and resources, curated healthcare and insurance options, exclusive events, charitable initiatives, scholarships, networking opportunities and proprietary reports and data. Members include manufacturers, distributors, salons, spas, schools, independent practitioners, students, and industry suppliers. For more information on membership, please visit: www.probeauty.org/join.

CAN ROUND UP WHEN ITS ON YOUR BEARD.

REWARDING COSMETIC INNOVATION AT THE 2024 IN-COSMETICS GLOBAL AWARDS

The winners of the prestigious 2024 in-cosmetics Global Awards, sponsored by Kenvue, have been unveiled during the live ceremony at the event located at the Paris Expo Porte de Versailles, Paris.

Visitors and exhibitors from the global personal care industry united at the official in-cosmetics Global Awards and After Party this evening to celebrate excellence in cosmetic science amongst some of the leading names in the industry.

An acclaimed and international panel of up to 40 judges from the likes of Kenvue, Ecovia Intelligence, Unilever, Coty, Haleon, and more, narrowed down 83 shortlisted entries this year to select winners for the in-cosmetics Global Innovation Zone Best Active Ingredient Award, the Innovation Zone Best Functional Ingredient Award, the Green Ingredient Award, the Kenvue Trusted Science Award, the Sustainable Stand Award, the Rising Star Award, the Sensory Bar Award, and the Make Up Bar Award.

The highly regarded Innovation Zone Best Active Ingredient Award and Innovation Zone Best Functional Ingredient Award attracted a recordnumber of entries this year, entering for the chance to take home some of the most prestigious accolades in the industry.

INNOVATION ZONE BEST INGREDIENT AWARDS

Awarded Gold for the Innovation Zone Best Ingredient Award in the Active Ingredients category was raw materials and ingredients manufacturer, dsm-firmenich, for its ETERWELL™ YOUTH. A true senolytic active made from Epilobium Fleischeri leaf/stem extract, the active ingredient boosts collagen, helps revert skin damage induced by zombie cells in excess, and helps slow down the premature ageing of skin, amongst other benefits.

Cosmetics ingredient supplier, Mibelle Biochemistry, secured the Silver award for RejuveNAD™, an active ingredient which optimizes cellular functions to revitalize the skin by naturally boosting the longevity molecule, NAD+. CODIF TNwas awarded Bronze for its REGETASTE, which strengthens the skin's barrier function, reducing desquamation and leaving skin smoother, softer, fresher and more radiant.

In the Functional Ingredients category, specialty chemicals leader, Evonik, secured first prize for its ECOHANCE® Remo XP, a versatile and mild ingredient that functions as a rheology modifier, hydrophilic emollient and sensory enhancer. The functional ingredient delivers efficient performance and can be utilised in a broad range of personal

care applications, making it an excellent choice for brands that prioritise nature-derived and sustainable ingredients to create high-performing and environmentally conscious products. Silver was scooped up by India-based surfactants and specialty care ingredients leader, Galaxy Surfactants Ltd., for its natural derma cleanser, Galseer® DermaGreen.

Leading product design, development, and manufacturing partner, Lubrizol Life Science, took home the Bronze award for Carbopol® Fusion S-20 polymer, its natural, inherently biodegradable, rheology modifier for cleansing systems.

GREEN INGREDIENT AWARD

Celebrating ingredients that make a significant environmental or social difference was the Green Ingredient Award, in partnership with Ecovia Intelligence. The 2024 Gold accolade was awarded to Boreal Bioproducts’ SpruceSugar™ingredient, a biodegradable, grease barrier film-former, anionic surfactant, and low viscosity modifier.

Ashland secured Silver for its Perfectyl™ biofunctional, a high-tech chamomile extract, inspired by new aesthetic techniques, to clarify & smoothen skin flaws for all ethnicities. Meanwhile, LignoGuard(R) Aqua 20 by Lignovations, an ecofriendly multifunctional from upcycled lignin, took home the Bronze award.

Cosmetics’ Immunight™ won Bronze for its green-processed oil-soluble lavandin extract that helps boosts nighttime skin recovery.

SUSTAINABLE STAND AWARD

The all-new Sustainable Stand Award, which acknowledges exhibitors who have actively implemented eco-conscious measures when designing and building their stands, was judged by an illustrious panel of experts in sustainability. Dr. Barbara Olioso, MRSC, Managing Director of The Green Chemist Consultancy; Piers Kelly, The Group Operations Director of RX; and Winfried Mühling, Marketing and Communications Director of Pro Carton, the European Association of Carton and Cartonboard manufacturers, considered exhibitor stands’ environmental credentials, production, operations, and impact. Gold was awarded to Ravetllat Aromatics S.L., which took into account its sustainability credentials and measurements, from minimizing waste and recycling to materials re-use, legacy, CO2 emissions, and more.

RISING STAR AWARD

KENVUE TRUSTED SCIENCE AWARD

The Kenvue Trusted Science Award celebrates innovative and effective modern ingredients which consumers can count on for everyday care. This evening, BASF took home the Gold award for its Hydrasensyl® Glucan Green at the 2024 inaugural accolade. This award-winning ingredient is a bio-ferment with clinical results that demonstrate significant skin smoothing and hydrating benefits immediately and over time.

Evonik Industries’ TEGO® FILMSTAR One MB scooped the Silver award for its 100% bio-based & biodegradable film former, and Lucas Meyer

The Rising Star Award applauds new talent, recognizing first- and secondyear exhibitors at the show. The high calibre of entries saw joint-winners Kaffe Bueno and SKINOSIVE be awarded for their impressive presence at the show. Kaffe Bueno is a Danish startup that specializes in creating upcycling coffee by-products, while SKINOSIVE is a science-driven dermo-cosmetics biotechnology company developing a technology platform in skin photoprotection.

MAKE-UP BAR AWARD AND SENSORY BAR AWARD

The winners of the in-cosmetics Global Make-Up Bar Award and Sensory Bar Award were decided live at the show this evening by judges from L'Oreal, Skinome, Ausmetix Pty Ltd., Sol de Janeiro, Martha Tilaar Group, and Light Years.

In the Make-Up Bar Award category, Nikko Chemicals, global supplier of ingredients for cosmetics, won the Bronze award for 冷製美 (REI-SEIBI)- Cold Process Beauty. Silver was bagged by Imerys Talc Europe for its Matte lipstick ceremony, a lipstick enriched with ImerCare® 400D (INCI: Diatomaceous earth) which gives lips a mattifying look while keeping a creamy effect. The celebrated Gold award was given to international manufacturer of pearlescent and metallic effect pigments, ECKART GmbH, for its Trend Colors Autumn & Winter 2025/26. ECKART´s expertise in trend-forecasting, especially regarding colors and effects in make-up, is the key behind the 3 trend concepts for Autumn & Winter 2025/26.

In the Sensory Bar Award category, cosmetic products manufacturer, TECHNATURE, was awarded Bronze for its latest innovation, SkinSitu Caps; a little tablet that transforms into a cleansing foam as soon as it encounters water. Global chemical and ingredients distributor, Univar Solutions, won Silver for its aqueous cloud gel, Lavish Lavender Oil-free Massage Gel. The Gold accolade was scooped up on stage by ingredient distributor and manufacturer, Microcaps AG, for its ethanol-free and natural perfume pearls. Microcaps AG’s patented technology enables ethanol-free perfume products that have never been seen before and allows a fragrance concentration of more than 20% in the final product.

Roziani Zulkifli, Event Director of in-cosmetics Global, said: “This year’s in-cosmetics Global awards have been phenomenal. These prestigious accolades allow us to witness the innovators behind the products firsthand, and with our industry thriving, we're proud to acknowledge the remarkable achievements in each category. It's gratifying to see how much people value the awards, and each one is so well deserved. Thank you to our sponsor, Kenvue, for its support, and to everyone who attended the ceremony this year to celebrate. And most importantly, congratulations to all of our 2024 winners on behalf of everyone here at in-cosmetics Global.”

The full list of 2024 in-cosmetics Global award winners

INNOVATION ZONE BEST INGREDIENT AWARD (ACTIVE)

GOLD - ETERWELL™ YOUTH by dsm-firmenich

SILVER - RejuveNAD™ by Mibelle Biochemistry

BRONZE - REGETASTE by CODIF TN

INNOVATION ZONE BEST INGREDIENT AWARD (FUNCTIONAL)

GOLD - ECOHANCE® Remo XP by Evonik

SILVER - Galseer® DermaGreen by Galaxy Surfactants Ltd.

BRONZE - Carbopol® Fusion S-20 polymer by Lubrizol Life Science

GREEN INGREDIENT AWARD

GOLD - SpruceSugar™ by Boreal Bioproducts

SILVER - perfectyl™ biofunctional by Ashland

BRONZE – LignoGuard Aqua 20 by Lignovations

KENVUE TRUSTED SCIENCE AWARD

GOLD - Hydrasensyl Glucan Green by BASF

SILVER - TEGO® FILMSTAR One MB by Evonik Industries

BRONZE – Immunight by Lucas Meyer Cosmetics

RISING STAR AWARD

Kaffe Bueno and SKINOSIVE

MAKE-UP BAR AWARD

GOLD – Trend Colors Autumn & Winter 2025/26 by ECKART GmbH

SILVER - Matte lipstick ceremony by Imerys Talc Europe

BRONZE - 冷製美 (REI-SEI-BI)- Cold Process Beauty by Nikko

Chemicals

SENSORY BAR AWARD

GOLD – Ethanol-free and natural perfume pearls by Microcaps AG

SILVER – Lavish Lavender Oil-free Massage Gel by Univar Solutions

BRONZE - SkinSitu Caps by TECHNATURE

ETHAN HADDOX FOR PAULY D X THAYERS CAMPAIGN

THAYERS NATURAL REMEDIES DECLARES

'IT'S TONER TIME' WITH DJ PAULY D

THE BRAND'S NEW DIGITAL CAMPAIGN HIGHLIGHTS ICONIC

CLEARING TONER

Fans know him from the fistpumping shores of Jersey, and now Pauly D is bringing his iconic style to the skincare game!

The beloved DJ and television personality has partnered with Thayers Natural Remedies, America's No.1 toner brand, for a digital brand campaign that spotlights how Pauly D uses the brand's Blemish Clearing Toner to keep his skin looking fresh to death – in and out of the club.

The campaign officially goes live today on Pauly D's TikTok and Instagram, which features exciting new content of Pauly that shows how he gets toned –skin that is – with Thayers.

This new Thayers digital brand campaign gives an up-close look into Pauly's GTL routine –Gym Tone Laundry – and even features a "mini Pauly" that learns all about top Pauly D tenets for how to look on point – from how to get his signature blowout to toning at the gym –and, of course, toning your skin whether you're getting ready to hit the boardwalk or beat the beat up at the club. In the series of "edu-tainment" content, Pauly D lets fans know why Thayers Blemish Clearing Toner is his way to get skin looking fresh and feeling smooth while dropping iconic gems about his

day-to-day life that Jersey Shore loyalists know and love. These content pieces will not only be shared across Pauly D's social channels, but also on Thayers' TikTok and Instagram, offering skincare enthusiasts and Jersey Shore fans alike a behind-thescenes look at Pauly D's skincare regimen and the brand's iconic toning product.

"When it comes to my body, my fit, my hair, and of course, my skin, I have to look fresh 24/7 – even when I'm up late DJing for my fans, which is why I'm pumped to team up with Thayers," said Pauly D. "I've been using witch hazel my whole life and it's part of my daily routine to refresh and hydrate, whether I'm at home or traveling. Thayers Blemish Clearing Toner has been the real MVP in keeping my skin camera-ready!"

While you may never fall in love at the Jersey Shore, it's easy to fall in love with Thayers Blemish Clearing Toner. The Thayers Blemish Clearing Toner is designed to deeply penetrate pores, control acne, and prevent new breakouts from forming. It's an alcohol-free formula that tackles blackheads and promotes healing of the skin post-breakout. The blend of plant actives, including witch hazel (a Thayers staple!) lemongrass and aloe

vera, as well as derm actives like 2% Salicylic Acid, work together to help clear the skin in just one week, while making sure the skin's natural barrier never feels stripped.

"Thayers is thrilled to partner with Pauly D, who is not only authentic to himself and his lifestyle, but someone who takes pride in keeping his skin looking on point," said Stacey Goldstein, Vice President at Thayers. "We believe skincare can and should be exciting, that's why Pauly is the perfect personality to bring a new twist on a tried-and-true product. Just like Pauly D, our Blemish Clearing Toner gets the job done - getting fresh, clear skin is easier than ever."

Whether you are heading to the gym, getting some laundry done, or waiting on a cab to take you to the club, giving your skin a quick boost and glow with Thayers Blemish Clearing Toner is the perfect way to tone like Pauly D. The Blemish Clearing Toner is available at major retailers nationally including Walmart, Amazon, Ulta and Target.

For more information about Thayers Natural Remedies and their products, please visit Thayers' Instagram.

Satin permanent hair color collection is formulated with Aloe Vera and Soy Protein to lock in hydration, protect and nourish hair for gently, radiant, and reliable results every time.

MORE THAN 30 VIBRANT SHADES TO CHOOSE FROM

Model is wearing color: OCEAN

Innovative Beauty: Premium Products Tailored for the Modern Gentleman

The Godefroy Silver Fox Men's Silver

And Gray Beard line offers sophisticated solutions to enhance and maintain the unique allure of silver locks with confidence and elegance. Godefroy celebrates the mature appearance of the modern gentleman, offering specialized solutions to revitalize shine and brightness, ensuring every customer's potential to exude confidence. Their comprehensive range of grooming products caters to white and gray hair, empowering men to embrace their natural look with pride.

Founded on a Legacy of Excellence

The roots of the Silver Fox Men's line trace back to the rich history of the Godefroy brand, a pioneering name in the beauty industry since the 1800s. Under the visionary leadership of Lena and Clay Campbell, the Godefroy brand has undergone a transformative evolution guided by a commitment to innovation and customer satisfaction. Innovative Beauty Products, parent

company of Godefroy and Godefroy Beauty, started when Clay Campbell envisioned owning his own business. It was a small manufacturing company supplying beauty supply stores, recognized solely in Texas. Lena saw the vision of this unique capsule tint technology for tinting stubborn gray hair, and she joined Clay on his entrepreneurial journey.

Over the years, with a lot of love, time, patience, and many sleepless nights, they fast forward and find their brand in 25 countries and growing. Together, they have become a leading manufacturer of unique,

high-quality beauty products for salon professionals and consumers. They take pride in their customer service and back their brand 100%. Everything they launch to market goes through rigorous and ethical testing to ensure the best quality possible. They are also driven to be sustainable and 100% cruelty-free. They understand what it takes to be successful in the competitive and ever-changing world of beauty supplies. Their mission is to create unique, market-driven beauty supply products that provide the most value to their customers, and it is this mindset that has propelled them to where they are today.

PRODUCT SPOTLIGHT

Sauce Beauty –Healthy Ingredients for Healthy Hair.

Our Guacamole Whip Deep Moisture Hair Mask is the best selling hair mask in a top US retailer. Your hair will thank you for this whipped, rich Guacamole Whip; infused with the power of Avocado, Jarrah Honey, Jamaican Black Castor Oil, Argan Oil and Monoi Oil. Hair is left strengthened, hydrated and repaired. Double dip all you want, nobody's looking! Ideal for all hair textures. Perfect for use on colored or processed hair.

Introducing Sauce Beauty

Haircare products are inspired by delectable recipes from kitchens around the world – all perfected by science. Sauce Beauty products are meant to be fun and whimsical, but at the same time, truly efficacious, using ingredients that are good for the hair and scalp.

At Sauce Beauty, we believe in TransHAIRencyTM. Just like you are becoming more aware of the ingredients in the foods you eat, you want to know what’s going on with your hair and scalp. We will tell you every ingredient we use in each of our products and why.

Key Ingredients

Avocado: Rich in proteins, amino acids and vitamins, avocados deeply moisturize and soothe scalps.

Jamaican Black Castor Oil: Roasted castor beans are pressed to create this incredibly moisturizing oil, high in Omega-9s.

Jarrah Honey: Jarrah trees of Australia produces a bounty of flowers that attract bees, resulting in the production of nutrient-rich honey. Available in a 12oz jar, 3.4oz travel size tube and in a 25 piece display of 1oz packettes

PICKS EDITOR'S

BY ALLYSON LEAK

QUALITY MATTERS

I have tried so many hair and beauty products over the years. What I love about this list is that these products can help your customers define their curls with a lightweight hold while nourishing and strengthening every strand. Whether they’re seeking radiant skin or sculpted hairstyles, these are great choices to keep in stock so that they can elevate their beauty routine with confidence and style.

MOUSSE DEF TEXTURE FOAM

This dual-use mousse provides the perfect amount of hold to define your curls or control your sleek look. The Doux Mousse Def Texture Foam gives definition, shine, and volume to every hair type and curl pattern. Enjoy the touchable control free of crunch and flaking. Natural Humectants and Silk Protein resist humidity and strengthen hair and leave hair soft and touchable with a lustrous shine.

TAHA is your go-to destination for superior braiding solutions. Their signature Braiding Hair Gel softens, smooths and offers exceptional hold and versatility, perfect for any hairstyle. With a paraben-free formula enriched with natural ingredients, it takes the drama out of braiding by softening and smoothing thick, curly hair.

AZTEC SECRET

Indian Healing Clay is a deep pore cleansing facial, hair, and body mask. It is 100% Natural Calcium Bentonite Clay that’s great for facials, body wraps, clay baths, foot soaks, hair masks, chilled clay knee packs, insect bites, and more.

ORS OLIVE OIL CURLSHOW CURL STYLE MILK

When your customers use this light-hold, ultra-hydrating curl style milk to prep, detangle, and strengthen hair, they can say goodbye to tame twist-outs and hello to curls that deserve the spotlight. It is perfect for nourishing and softening dry, low-porosity curls and coils, leaving your customers with twist-outs that demand to

HERBAL GRO HAIR THERAPY SPRAY

A leave-in conditioning spray in a complete hair care system that is formulated with natural herbs blended with an olive oil complex to nourish, strengthen, and fortify hair from root to tip. It provides maximum shine and detangling, leaving hair silkier and more manageable. It provides ultimate protection against damage from heat styling, can be used on wet or damp hair, and helps to protect against hair loss due to breakage. It moisturizes and strengthens and is safe and gentle for all hair types.

SHINE N JAM RIGHT 'N TIGHT SCULPTING SPRITZ

This unique formula is designed to dry super fast, allowing you to spike, shape, scrunch, or wave with complete confidence. Silk Amino Acids bond with hair’s natural amino acids, protecting it during the rigors of styling. Pro-Vitamin B helps keep hair moisturized and conditioned from the elements. It rinses out easily and leaves no build-up.

JINNY BEAUTY COUPONS

JINNY

I.

4.

I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE

2.

3.

4. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your

5.

I.

3.

receive

5. NO RETURNS will be accepted on coupon purchases.

SHOW CALENDAR

MAY | JUNE

May 1–2

NYSCC Suppliers Day

May 8–9 LuxePack New York

May 11-13 EGY Beauty Africa

May 11-14

Cosmetista Expo North & West Africa

May 13–15 Beautyworld Japan

May 21–23 Packaging Premiere & PCD

May 22–25 Viva Tech

May 22–24 China Beauty Expo

May 24–26 Aesthetic Anti–Aging Medicine World Conference Asia

May 29–30 Makeup in Paris

May 29–31 CosmoBeauty Seoul

June 1–3 Premiere Orlando

June 3 Safety in Beauty

June 3–4 Naturally Good Expo

June 3–5 Shop Talk Europe

June 4–5 Edition Speciale LuxePack

June 4–6 Yinghe Personal Care Expo

June 4–7 Expo Pack

June 11 Beauty Connect New York

June 17 -18 Deal Maker Summit

June 12–14 BeautyEurasia

June 13–15 Cosmoprof CBE ASEAN

June 22–24 IBS Las Vegas

New York, NY

www.nyscc.org/suppliers-day/

New York, NY www.luxepacknewyork.com

Cairo, Egypt www.egybeautyafrica.com/

Casablanca, Morocco www.cosmetistaexpo.com/en/

Tokyo, Japan

Milan, Italy

www.beautyworld-japan.jp.messefrankfurt. com/tokyo/en.html

www.packagingpremiere.it/en/

Paris, France www.vivatechnology.com/

Shanghai, China www.chinabeautyexpo.com/

Taipei, Taiwan

www.amwc-asia.com/en/home.html

Paris, France www.makeup-in.com/paris/en/

Seoul, South Korea www.cosmobeautyseoul.com

Orlando, FL www.premiereorlandoshow.biz

London, UK www.beautysafetyconference.com

Sydney, Australia www.naturallygood.com.au/get-involved/exhibit

Barcelona, Spain www.shoptalkeurope.com

Paris, France www.editionspeciale-luxepack.com

Jakarta, Indonesia www.spcexpo.com/eng/news

Mexico City, Mexico www.expopackmexico.com.mx

New York, NY

www.kisacoresearch.com/events/beautyconnect-ny-2024

New York, NY www.beautyindependentevents.com/ dealmaker-summit-24-nyc

Istanbul, Turkey www.beautyeurasia.com/Home

Bangkok, Thailand www.cosmoprof.com/en

Las Vegas, www.ibslasvegas.com

READER FEEDBACK

Community Corner

Let your voice be heard!

In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email.

여러분의 목소리를 내세요! OTC 뷰티

의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

• What are some of the most popular general merchandise items in your store?

• Why do you think those items have been successful?

• Is there any other topic that you would like to see covered in OTC Beauty magazine?

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록

Name (성함)

Store Name (상호명) __________________________________

State (주)

Mail this form to: ( 보내실곳 : ) OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com

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