OTC Beauty Magazine | March 2024

UNLOCK YOUR BEST BEARD

CLEAN INGREDIENTS WITH TOP SHELF RESULTS

CAN ROUND UP WHEN ITS ON YOUR BEARD.

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BUSINESS TIPS

The Language of Popularity at Work: What to Say (and Do) to Stand Out in a Crowd

By Kate Zabriskie

While the word popularity may remind many of us of our middle school or high school days, in the adult playground of professional life, being popular isn’t about cafeteria table politics; it’s about mastering the art of positive influence, nurturing relationships, and sculpting an aura of approachability and trustworthiness.

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Overcoming Fear and Resistance to Create Positive Change

By Margaret Graziano

In the dynamic landscape of today's business world, change is inevitable. However, fear is one of the biggest obstacles to creating positive change.

With fear comes resistance and when both of them are at play, your organization becomes stuck in place and unable to overcome new challenges and market shifts. To enable your organization to be agile enough to adapt to and adopt change, it’s essential to understand the necessary steps to overcome and move beyond the inevitable constraints that resistance and fear causes.

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54 BEAUTY AMBASSADOR

59 COUPONS

60 READER FEEDBACK

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Creme of Nature is committed to delivering premium hair care solutions that enhance and celebrate natural beauty. With a focus on quality ingredients, the brand has become a trusted favorite among hair care enthusiasts worldwide.

CEO: Ann Jhin

Editor: Allyson Leak

Art Director: Sam Choi

Arabic Translator: Laura Albast

Columnists: Lafayette Jones, Edward Murawski

Contributors: Dr. Shanessa Fenner, Margaret Graziano, Kate Zabriskie

To subscribe, call us at 678-805-3291 or visit www.otcbeautymagazine.com.

Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry.

For all other subscribers, yearly subscriptions (12 issues) are $48.00.

Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340. Cover price is $6.00.

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Embrace Vibrancy: Welcome to Our Color Issue

Color has always been a significant part of my hair journey. In my younger years, I didn't fully grasp the importance of regular moisturizing to keep my hair vibrant and healthy after coloring. Now, I provide the extra TLC my hair needs with each new shade. Utilizing quality coloring brands, hydrating masks, deep conditioners, and serums has become essential to maintaining the health and vibrancy of my hair.

In beauty, color isn't just pigment; it can reflect identity, culture, and individuality. From the gentlest pastels to the most daring neons, each hue tells a unique story and offers customers a personal canvas for self-expression. Staying ahead of trends and offering a diverse range of products is paramount to success. That's why this issue includes insights curated to empower you in meeting the evolving needs of your clientele.

According to Statista.com, the beauty and personal care market worldwide is projected to generate a revenue of $646.20 billion in 2024, with an expected annual growth rate of 3.33% (CAGR 2024-2028). Color has emerged as a means of selfexpression and empowerment within this expansive market.

Allyson Leak EDITOR

Here's a glimpse of what our Color Issue has in store:

Trendspotting:

Immerse yourself in the hottest color trends sweeping this season's beauty industry.

Product Showcases:

Discover a carefully curated selection of must-have products guaranteed to add vibrancy to your shelves.

Business Insights:

Gain valuable tips and strategies for effectively merchandising products in your store. Learn how to craft captivating displays that impress customers and drive sales.

Expert Interviews:

Hear directly from industry experts as they share their wisdom and experiences navigating the beauty industry landscape.

We'd love to hear your success stories and insights on what's worked best with your customers. Thank you for reading OTC Beauty magazine. I hope you find inspiration and practical guidance to elevate your business to new heights.

INTRODUCING STYLECRAFT'S INNOVATIVE BRAID SEALER

With StyleCraft's LOQ Braid Sealer, achieving flawless, long-lasting braids and twists is no longer a distant dream but a tangible reality. The Braid Sealer represents a testament to StyleCraft's dedication to advancing the boundaries of beauty technology.

OTC: What inspired the development of the LOQ Braid Sealer?

Cecilia: The development of the LOQ Braid Sealer for the beauty market was inspired by the need for a specialized tool to address a common issue encountered in hairstyling, particularly with braids. Traditional methods of sealing the ends of braids, such as using heat from a flame or hot water, can be imprecise, time-consuming, and potentially damaging to the hair if not done correctly. Additionally, these methods may not provide long-lasting results. Recognizing these challenges, StyleCraft sought to create a safer, more efficient, and more effective solution for sealing braids.

Cecilia Morales Director of Shows & Education

OTC: How does the LOQ Braid Sealer differ from traditional methods of sealing braids and twists?

The LOQ Braid Sealer, with its controlled heat and design tailored for braiding techniques, offers a convenient and reliable way to seal braids without the risks associated

OTC: Could you walk us through the technology behind the Braid Sealer?

Cecilia: It boasts heated plates capable of reaching up to 430°F, achieving its maximum heat within 3 minutes and 30 seconds. With its Gold Titanium clamp plates, it accommodates all braid sizes, ensuring a sleek tapered finish that prevents fraying. Simply holding the plates for 3 seconds effectively seals the ends.

Moreover, it features a user-friendly On/Off switch with an indicator light and a professional 9FT cord for enhanced maneuverability during styling sessions. Its comfort grip rubber design ensures a secure hold, minimizing slippage and allowing for comfortable use over extended periods.

OTC: What kind of research and testing went into ensuring the effectiveness of the braid sealer?

Cecilia: StyleCraft always tests in multiple settings for professional and personal usage. We also have an on-staff Engineer who tests the specifications of heat, power, durability and quality. Influencers and stylists are provided with samples to give us honest feedback during the product development process to ensure the best results.

OTC: How does the Braid Sealer contribute to braids and twists overall maintenance and longevity?

Cecilia: Not only does it make the process of sealing braid ends more efficient and safer, but it contributes to preventing damage and a professional finish to the ends.

OTC: In what ways does the Braid Sealer align with StyleCraft’s mission and values?

Cecilia: StyleCraft’s mission to create a movement with cutting-edge hair care products showcasing unique designs and exceptional quality, and unmatched performance are all supported by unparalleled customer experience for professionals and consumers.

OTC: What feedback have you received from early users of the Braid Sealer?

Cecilia: Our stylist let us know that it’s a great, on-the-go option, a safer alternative to boiling water or lighters, and that they love it for their younger clients.

Premium products to keep in stock

8ozsize

PREMIUM BRAND S & C U S T O M E R FAVORITES

Divina STAIN ERASE

Divina’s New STAIN ERASE, Haircolor Stain Remover, boasts a cuttingedge, quick-acting formula. This innovative solution is enriched with skin-soothing Aloe Vera leaf juice and carries a delightful, fresh, light scent. Eliminates hair color stains and residue from the forehead, temple, ears, and neck. Perfect for enhancing hairlines during and after coloring services. STAIN ERASE empowers colorists to deliver tidy color treatments to clients. Sizes Available: 16oz with easy push/pull nozzle and 32oz for easy refills. Made in the USA, Terryville, CT.

Contact: Customer Care 860-589-7502 info@DivinaProducts.com www.DivinaProducts.com

GHOSTBOND Glowup

It features sythergion adhesion technology to revolutionize your customers bonding experience with unparalleled strength and durability. Innovative Synthergion Adhesion Technology: At the heart of GHOSTBOND Glowup lies their cutting-edge Sythergion Adhesion Technology. This breakthrough innovation offers superior bonding strength, ensuring a reliable and long-lasting hold like never before while being able to be peeled off after use without leaving an adhesion residue on the skin. GHOSTBOND Glowup is formulated to provide robust adhesion without compromising on safety. It’s suitable for a wide range of materials, ensuring a strong bond without causing damage or wear.

Long Aid® Curl Activator Gel

Your customers will be able to perfect their wash 'n go with Long Aid® Curl Activator Gel | Regular Formula and put life back into dry, lifeless curls. Enriched with Aloe Vera, Protein, and Vitamin B Complex, it restores moisture to excessively dry hair, controls frizz, and helps to define your natural curls or waves. Great for natural hair and texturized styles, this formula helps to give your hair a clean, healthier shine with a long-lasting hold.

Wonder Gro Hair Oil

Your customers can improve manageability and minimize frizz with Wonder Gro Hair Oil. Infused with antioxidant-rich jojoba and olive oil, as well as vitamin-rich almond oil and vitamin E, to help strengthen and condition. This versatile hair growth oil can be used for conditioning, styling, and finishing.

Amino Bonding Complex Bonding Hair Gloss

Palmer’s® Coconut Oil Formula® Amino Bonding Complex is a proprietary natural bonding technology, uniquely formulated to restore and protect hair bonds that have been severely damaged by chemicals, styling and/or the environment.

GODDESS STRENGTH

STRENGTH & LENGTH SYSTEM

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• UP TO 24HRS MATTE FINISH HOLD

• FRIZZ CONTROL FOR UP TO 48 HRS

• UP TO 72 HOURS MOISTURE & HOLD

• FRIZZ CONTROL FOR UP TO 48 HRS

• UP TO 4C CURL PATTERN

Eco Style Texture

Edit Koily Define

Elongating Cream

Developed for type 4 coils to Z-angled coils, this elongating cream is part of Eco Style’s Texture Edit Koily collection. This rich defining cream offers maximum hold, smooths, lengthens, and sculpts coily and tightly coiled strands for wash & go’s, twist-outs, up-do’s and braided styles. Like the rest of the collection, it’s formulated with Vitamin K to promote healthier strands and hair growth.

IC HAIR POLISHER

SERUM

This anti-breakage formula fills, seals, and smoothes the cuticle. It is 100% effective on permed, relaxed, bleached, dry, abused or sun/ chlorine-damaged hair. It eliminates frizzy hair, helps prevent static and flyaways, and provides body and better manageability.

Dark and Lovely Fade Resist Rich Conditioning Hair Color

Dark & Lovely Fade Resist is the hair color you can count on for radiant, longlasting results. This expertly made bold permanent hair color helps to nourish, detangle and smooth the hair as it locks in color for up to 8 weeks. Dark & Lovely Fade Resist contains a new moisture mask, a naturally derived conditioner formulated with Shea butter, Sunflower oil, and Vitamin E to nourish and detangle the hair while delivering smooth, vibrant, multi-dimensional color results. Fade Resist is a rich, vibrant vegan color that cares for and protects your hair.

Textures & Tones

From sleek and straight to curls and coils, Textures & Tones was specifically created for women with relaxed or natural hair. Their luxurious moisturerich conditioning and anti-fade formula contains natural protein and jojoba for long-lasting color and shine. Plus, it's 100% ammonia free, so it’s color your customers can feel good about using.

BRASS CORRECT

Color Oops Brass Correct is a deep-conditioning, bond-building treatment. Purple pigment helps neutralize brassy tones while coconut oil and linseed extract repair chemical damage and restore hydration and shine. The toning effect is buildable and can be used weekly to offset unwanted warm tones.

By Kate Zabriskie

What to Say (and Do) to Stand Out in a Crowd

While the word popularity may remind many of us of our middle school or high school days, in the adult playground of professional life, being popular isn’t about cafeteria table politics; it’s about mastering the art of positive influence, nurturing relationships, and sculpting an aura of approachability and trustworthiness.

Adopting ten proven strategies can quickly increase your standing in any workplace crowd.

Be a Good Listener: Active engagement is the key to being a good listener. True engagement means waiting for your turn to speak and genuinely immersing yourself in understanding your colleagues’ thoughts and experiences. You can use phrases like, “I see what you mean; could you tell me more about that?” or “It sounds like you’re saying...” to demonstrate your attention. Asking open-ended questions like, “What do you think would be the best approach?” or “I’m interested in hearing more about this. Can you elaborate?” helps deepen the conversation. Additionally, showing empathy by asking, “How did that make you feel?” can make your colleagues feel truly heard and valued.

Offer Help and Support: Being known as a supportive and helpful colleague can greatly enhance your standing in the workplace. Knowing when to help involves recognizing moments where you can lend a hand and offering assistance in a non-intrusive way. Use language like, “I noticed you’re quite busy; can I help with anything?” or “If you need assistance with that project, I’m here to help.” Such small acts of kindness build trust and appreciation among your peers, fostering a collaborative and friendly work environment.

Celebrate Others’ Successes:

Celebrating your colleagues’ achievements, whether big or small, fosters a positive and supportive environment. Express your happiness for them with sincere language like, “Congratulations on your success, you deserve it!” or “Your hard work on this project paid off. Well done!” Acknowledging their milestones with phrases like, “I’m so happy to see your efforts being recognized!” or “It’s great to see your talents appreciated like this!”. Acknowledging others’ success contributes to a culture of mutual respect and admiration.

Be Open and Approachable: Balancing professionalism with friendliness is key to being open and approachable. You can project approachability by being willing to engage in conversations and showing a genuine interest in others. Use phrases like, “I’d love to hear your thoughts on this,” or “Feel free to drop by my desk if you need anything.” Encouraging dialogue with, “Let’s brainstorm together,” or “I’m always open to new ideas” can foster a sense of camaraderie and collaboration. Openness not only makes you more accessible to colleagues but also contributes to a positive and inclusive work environment.

Be Positive and Have a Good Sense of Humor: Maintaining a positive attitude, especially during challenging times, is vital. A good sense of humor can also make you a welcome presence in the workplace. Phrases like, “Let’s keep our spirits up; we can tackle this challenge,” or “A little humor goes a long way in times like these,” can uplift the mood. Being able to laugh at yourself with comments like, “Well, that didn’t go as planned, but I learned something new!” shows resilience and tenacity.

Be Respectful and Inclusive: Treating everyone with respect and inclusivity is fundamental in a healthy workplace. Respect means valuing each person’s unique perspective and background. Use language that shows this respect, like, “I value your perspective” or “Your experience in this area is insightful.” Avoid making assumptions and using language that could be viewed as discriminatory. Phrases such as, “I’d like to understand your viewpoint better,” or “Let’s ensure we hear from everyone,” promote inclusivity and respect for diversity.

Be a Team Player: Being a team player involves putting the team’s success ahead of personal glory. You can show group engagement with language like, “What’s best for the team?” or “Let’s work together to find the best solution.” Show willingness to compromise and collaborate with phrases such as, “I’m open to your thoughts,” or “Your input is valuable in achieving our common goal.” Sharing credit with statements like, “We couldn’t have done it without your expertise,” fosters a spirit of teamwork and collective achievement.

Be Curious and Learn from Others: Exhibiting curiosity and a willingness to learn from others can greatly enhance your

Meet Kate Zabriskie

Kate

professional relationships. Express this by asking questions like, “Can you teach me more about this?” or “I’d love to learn from your experience in this area.” Acknowledge the value of learning from others, regardless of their titles, with phrases like, “You bring a unique perspective; what do you think?” or “I admire your approach to this problem; can you explain it to me?”

Be Honest and Transparent: Honesty and transparency are key to building trust. Communicate openly with phrases like, “I want to be honest about the challenges we might face,” or “It’s important for me to share how I feel about this.” When mistakes happen, admit them with statements like, “I made an error, and here’s how I plan to fix it,” or “I take responsibility for that mistake.” Being transparent about your intentions can also be expressed through language like, “My goal in doing this is...”

Focus on Self-Improvement:

Concentrating on your personal and professional growth involves a mindset of continuous learning and self-reflection. “I appreciate your insights on how I can do better,” or “Your feedback is valuable to my growth.” By focusing on self-improvement, you demonstrate a commitment to being the best version of yourself, which benefits you and the entire team.

Popularity in the workplace isn’t about seeking approval or competing for attention. It’s about embodying values that foster strong, respectful, and authentic relationships. With a few simple shifts, you can improve how others perceive you and increase your workplace status in no time.

94 % LESS BREAKAGE

STRENGTH TENSILE

450 ° HEAT PROTECTION

119 %

MORE SHINE

AFTER

BEFORE

DAMAGED

DAMAGED HAIR

NATURAL PROPRIETARY BONDING TECHNOLOGY

AMINO ACID COLLAGEN

AMINO ACID

ARGININE BIOTIN

COLLAGEN

REPAIRS SEVERE DAMAGE

STRENGTHENS & PROTECTS

HYDRATES, SHINE & ANTI-FRIZZ

By Margaret Graziano

Fear and Resistance to Create Positive Change Overcoming

In the dynamic landscape of today's business world, change is inevitable. However, fear is one of the biggest obstacles to creating positive change.

With fear comes resistance, and when both of them are at play, your organization becomes stuck in place and unable to overcome new challenges and market shifts. To enable your organization to be agile enough to adapt to and adopt change, it’s essential to understand the steps to overcome and move beyond the inevitable constraints that resistance and fear cause.

What’s Causing Fear?

A big problem with unresolved fear in your organization is that it’s hard to know where it’s coming from. In fact, most of the time, you won’t even realize you or the people around you are in a state of fear. You can’t fix a problem you don’t even know about. Change management can only be effective when you navigate your fears.

Some common fears can include a fear of failure, fear of not being able to manage change, fear of exposing one’s vulnerabilities,

and fear of the unknown. These just scratch the surface. Every person and every organization is unique and has different fears that may cause challenges in the workplace.

To overcome fear, you first have to understand what is bringing that fear to the surface. Be conscious of your own fears and acknowledge them. Be curious and ask others in the organization what concerns them about impending changes and what makes them uneasy about moving forward. Ask why people are afraid. Getting past fear is much

easier when you know what you’re up against.

Open Your Mind

Resistance to change is how your organization falls behind. When people fear the uncertainties associated with change, they tend to resist even beneficial transformations, keeping the organization stuck in a frustrated state.

One of the most common causes of resistance is close-mindedness, which is often born out of fear. Once you understand what is causing that fear, it’s important to open your mind to the new possibilities and ideas that you may have been resistant to.

Just because you’ve gotten by doing things a particular way doesn’t mean there isn’t a better alternative. Being open to diverse perspectives and ideas leads to innovation and market leadership. It’s much easier to gain buy-in and engagement from people when you get curious and include their opinions and perspectives.

Hiring people from a variety of backgrounds and areas of expertise can support this. Anyone you hire and engage with about moving the organization forward needs to be committed to your vision or the vision of the company. People who don’t care often resist change because they don’t see how it benefits their personal agenda.

Manage Your Ego

Allowing your ego to take charge of your behaviors only leads to a struggle to innovate and grow as an organization. That goes for everyone else in your organization as well. It’s important that you take a good look in the mirror and see where you resist doing things differently or moving into unknown territory.

If you always have to be right, struggle with feedback, blame others for your failures, and/ or don’t hire people smarter than you, these

To overcome fear, you first have to understand what is bringing that fear to the surface.

Be conscious of your own fears and acknowledge them. Be curious and ask others in the organization what concerns them about impending changes and what makes them uneasy about moving forward.

may be signs that your ego has too much control over you and is inhibiting your ability to change and keep your organization in a position that makes a positive impact. You may not even realize it. A few ways to remedy this personal and professional challenge include:

• Encouraging feedback from within the organization - It allows for you to better understand what’s working within your company and what can still be improved upon.

• Practicing Self-Awareness – If you don’t realize your ego is controlling your actions, it’s crucial to look inward to understand why it’s causing you to act in ways that thwart your personal effectiveness so that you can be better at self-managing.

• Being grounded in who you are – Living true to yourself and understanding your values and goals is key. The ego often overreacts to failure and self-limiting thoughts. Grounding yourself in authenticity fosters consistency and clarity of direction. When your actions align with your true self, you project clarity and certainty because you are being genuine and transparent.

• Getting out of Frustration and into Courage - It takes courage to be wrong and admit to it. Cultivating your ability to admit missteps and embrace vulnerability is key to effectively managing how much your ego controls your behavior. This transparency also models vulnerability and authenticity for others to follow.

Have A Direction

Being stuck in place can often indicate a lack of specific direction. If you don’t know where you’re going, you’ll never know when you’re there. Your organization, the people within it, and you yourself all need direction. People need to see the vision, and they need to understand why they must feel

compelled to act on that vision.

Ask questions of yourself and those around you. What is your purpose? What is the vision of your organization? Why is that important? How will it benefit the organization, the people in it and you? What is the contribution you most want to give? When do you know you’ve given it?

Establishing a purpose and defining the contribution your organization aims to make are fundamental aspects of overcoming fear and resistance. Clearly articulated goals and a shared vision provide the necessary guidance for navigating through challenges and driving positive change. When people see and feel the vision, they understand why and how they can contribute. This gives them the positive energy to create and move forward rather than react and stay complacent

If you don’t have a direction, it’s easy to just stick with whatever you and your organization are doing right now and not change anything. While this approach may keep you afloat for a little while, it won’t enable long-term growth and success for you or your company.

Wake Up and Meet Your Higher Self

When you embody the contribution you aspire to be and make and adjust your behaviors to be congruent with that contribution, you stand a little stronger, your stride is more confident and your insights more profound. When you take time to establish measures for success and effectiveness, actively seek feedback from others, have a clearly defined direction and focus, and feel strong and secure about yourself and your abilities, that's the point at which fear and resistance no longer have a hold on you. That’s when you and your organization are psychologically and ontologically free to create the positive change you aspire to see.

Meet Margaret Graziano

Margaret Graziano is the founder and CEO of KeenAlignment, as well as a Wall Street Journal Best-Selling Author for her book “Ignite Culture.” She has been recognized as one of Silicon Valley’s Top 100 Women Leaders. Magi’s groundbreaking work is driven by her power to uncover and catalyze human potential. Go to https://keenalignment.scoreapp.com to take KeenAlignment’s Culture Assessment and see if you have an Emergent Culture.

Punky Colour: Empowering Self-Expression in the Beauty Industry

Punky Colour is a vibrant line of hair color products crafted to celebrate self-expression and individuality in the beauty industry. As the brand continues to evolve, it remains dedicated to product innovation, authenticity, and customer satisfaction, ensuring its place at the forefront of the dynamic beauty landscape.

OTC: What do you love about the beauty industry, and what is your role at the company?

Christine: I am the Brand Manager for Punky Colour. As the Brand Manager, I oversee our brand's strategy and development. I conduct market research to understand consumer trends. Collaborate with our creative team on product concepts and packaging. Lastly, I implement strategic marketing campaigns to reach our audience. What I love about the beauty industry is the empowerment it offers through self-expression; it allows everyone to express their creativity. Beauty today also celebrates diversity and individuality, which I find gratifying.

OTC: How would you describe the inspiration and vision behind Punky Colour's unique range of hair color products?

Christine: At Punky Colour, we believe that beauty is about more than just appearance – it's about self-confidence, creativity, and authenticity. Our range of hair color products is a reflection of this belief, providing a platform for individuals to express themselves freely and boldly in a world that celebrates uniqueness and diversity.

Colour is excited about or planning to embrace?

Christine: Consumers are seeking hair color products that not only provide vibrant color but also nourish and care for their scalp. Punky Colour might have been exploring ways to incorporate skinfication ingredients into its formulations to offer additional benefits beyond color. Personalized hair color experiences are becoming more popular, with consumers seeking customized shades tailored to their individual preferences Punky Colour launched Sugar Cloud, a semi-permanent foam formula that allows consumers to choose the level of intensity.

Christine Cervantes BRAND MANAGER

OTC: Can you share any upcoming trends or innovations in the hair color industry that Punky

OTC: What sets Punky Colour apart from other brands in the market, and how do you ensure the brand maintains a strong identity?

Christine: The brand prides itself on using high-quality, vegan, and cruelty-free formulations that deliver vibrant and longlasting color while also nourishing and conditioning the hair. This commitment to quality ensures that customers can achieve their desired look without compromising the health of their hair. Punky Colour consistently communicates its brand values, aesthetic, and product offerings across all marketing channels, ensuring a cohesive and recognizable brand identity.

PUNKY COLOUR - ARDELL GRAY MAGIC - HARE WARECOLOR MODE - WATER WORKS

OTC: In what ways does Punky Colour engage with its community of customers and enthusiasts, and how?

Christine: Punky Colour actively engages with its community of customers and enthusiasts through various channels, including social media, events, and campaigns like "Let's Punky About It." This campaign highlights stories from our Punky fans, influencers, and even professional hair stylists who share why they chose Punky Colour to dye their hair, how vibrant hair colors make them feel, and tips they can share with our audience. These authentic stories from real people resonate with our community and encourage others to share their experiences on social media using the hashtag #LetsPunkyAboutIt and tagging Punky Colour. We prioritize our customers' concerns and feedback, leveraging social media to facilitate easy communication and ensure their voices are heard in our product development process.

OTC: Could you highlight any sustainability initiatives or practices that Punky Colour is implementing to contribute to a more environmentally conscious beauty industry?

Christine: We are looking closely at our suppliers to ensure that the ingredients we use to develop our products are responsibly and consciously made to support the race on climate change.

OTC: How does Punky Colour approach inclusivity and diversity in its product offerings, considering the diverse preferences of consumers?

Christine: Punky Colour is committed to inclusive representation in its marketing and promotional efforts. By featuring a diverse array of models, influencers, and customers across various backgrounds, styles, and identities, the brand ensures that its products are accessible and relatable to all. We are committed to ensuring our prices are always affordable and accessible to a wide range of consumers.

OTC: Can you share any memorable success stories or collaborations that Punky Colour has experienced, showcasing the brand's impact in the beauty and fashion landscape?

Christine: We've had numerous memorable success stories, so it makes it a challenge to pick just one. However, if I were to highlight a standout moment, it would be Trenton Lee (@trentonluxcouture), a talented 20-year-old celebrity hairstylist who chose to collaborate with Punky Colour on a customized 40-inch unit worn by his client Ice Spice. Trenton opted for our Flame and Fire Semi-Permanent Conditioning Hair Dyes, combined with our Shade FX diluter, to achieve a striking, vibrant auburn shade for Ice Spice. This stunning wig made its debut at the Wireless London Festival 2023, showcasing an exceptionally vivid, glossy, and flawless appearance! You can check out our socials to see how Trenton achieved the look.

OTC: Looking ahead, what exciting plans or projects does Punky Colour have in store for the future, and how do you envision the brand evolving in the coming years?

Christine: In the future, Punky Colour is poised to embark on numerous exciting plans and projects as it progresses and expands. We

Influencers featured with color used from top left to right:

• https://www.instagram.com/ pumadoescosplay/ Amber, Cosplayer using Cherry On Top Semi

• https://www.instagram.com/ kreepyyy_/ / Kenia, Beauty Influencer using Atlantic Blue Semi

• https://www.instagram.com/ kevinrupard/ / Kevin., Special FX Makeup Artistry using Turquoise Semi

Bottom Left to Right

• https://www.instagram.com/ theprincessdiariez_/ Tamrah, Beauty Infleuncer using Cotton Candy Semi

• https://www.instagram.com/ enchantedalexandra/ Alexandra, LIfestyle & Fashion Content Creator using Red Wine Semi

remain steadfast in our dedication to continuous product innovation within the dynamic beauty landscape, while prioritizing our customers' feedback at the forefront for all product development. Our aim is to strengthen our bond with our audience, nurturing a feeling of inclusivity and empowerment through various campaigns and initiatives. Additionally, our primary focus this year is global expansion, with Sugar Cloud marking the beginning of our journey back to our origins, where it all began. We are eager to embark on this next phase of growth and development.

EDITOR'S PICKS

BY ALLYSON LEAK

As a busy mom, prioritizing self-care has become paramount in my daily routine. Taking care of my hair and skin isn't just a luxury; it's a necessity. I love using Sculpting creams that breathe life into my curls, granting them the volume and bounce I adore, especially when styled into a twist-out. During the summer months, my hair craves hydration, and a lightweight serum seamlessly enhances my curl definition and ensures a long-lasting style. I occasionally braid my hair for simplicity and easy maintenance and love a good braid locking gel to safeguard against damage.

And when it comes to skincare, clay masks have always held a special place in my heart. Their transformative effect leaves my skin feeling rejuvenated and soft.

Allyson

Eco Style Texture Edit

Kurvy Define Sculpting Cream

Developed for type 2 waves or loose curls, this sculpting cream is part of Eco Style’s Texture Edit Kurvy collection. The cream is a lightweight definer for your waves that reduces frizz, for wash and go, smooth or diffused styles. The cream features the premium ingredient Vitamin K, which is woven into every product in the Texture Edit collection. Recognized for its role in hair regeneration and growth, Vitamin K aids in preventing hair loss while promoting healthier, stronger strands.

Eco Style Texture Edit Kurly

Define Glaze Serum

A customized formula for type 3 curls to loose coils, this serum is part of Eco Style’s Texture Edit Kurly collection. The serum is a medium weight oil that impacts natural luster and softness to curls and loose coils to finish any style, also formulated with Vitamin K.

NEXT IMAGE Braid Locking Gel

The NEXT IMAGE Braid Locking Gel is an all-in-1 styling solution for braiding, twisting, and locking for all hair types. Formulated with natural ingredients, Braid Locking Gel provides a long-lasting hold and hydrated effect on your customer's hair. This gel also achieves excellent edge styling with a frizz control.

Aztec Secret Indian Healing Clay

Aztec Secret Indian Healing Clay is a deep pore cleansing facial, hair, and body mask. It is 100% Natural Calcium Bentonite Clay that’s great for facials, body wraps, clay baths, foot soaks, hair masks, chilled clay knee packs, insect bites, and more.

BY DR. SHANESSA FENNER

TOP COLOR TRENDS:

TALKING POINTS TO SHARE WITH YOUR CUSTOMERS

You may have customers who are contemplating changing their hair color for a spring transformation. Warmer months are just around the corner, and there are popular color trends in everything from hair color to hairspray. Here are some hair color trends and talking points you can share with your customers:

Sandy blonde- This twist of color adds vibrancy and the warmth of sunkissed hues.

Toasted pecan red- Try this enticing color to turn the heads of everyone around you. If you want to brighten your look, this is the perfect powerful pigment for those seeking to brighten their appearance with a powerful burst of pigment.

Icy platinum colors- This cooltoned hue captivates with its ethereal beauty. Plus, it is an eye-catching and flattering color.

Toffee tones- This color exudes an heir of sophistication. This warm and trendy color palette delights the senses with its inviting caramel hues,

Meet Dr. Shanessa

effortlessly chic and easy on the eye

Vanilla chai - This striking color choice frames the face with a blend of warm, neutral tones, creating a stunning contrast that enhances the hair's natural beauty, inviting visions of indulgent, creamy swirls.

Cowgirl copper - This tantalizing shade of copper boasts a flattering warmth that complements a variety of hair types.

Salted caramel-This versatile color adds a bit of pop and dimension to beautiful tresses. It is perfect for those with warm complexions seeking a subtle yet impactful change.

Dusty peach- This color is a timeless classic with a romantic twist that exudes elegance and sophistication, offering a winning look for all skin tones.

Icy blue- The serene color evokes a sense of calmness and ease. It is one of the hottest spring colors on the market.

Dr. Shanessa Fenner is an elementary school principal, TV show host, former radio personality, writer, and model.

The Sensei Leader: Effective Leadership through Courage, Compassion and Wisdom

by Jim Bouchard

An intimate portrait of the human side of leadership, The Sensei Leader is about discovering the leader in each of us, in all of us––regardless of title, rank or position.

The Sensei Leader is based on the author's transformation from loser to leader; from drug abuser and dropout to Black Belt and Sensei. This is not, however, an autobiography. Rather, the author draws on his experiences and his extensive study of philosophy and martial arts to craft a highly personal portrait of an effective leader.

The Sensei Leader provides a practical guide to the essential characteristics of the true leader with particular emphasis on Courage, Compassion and Wisdom. The book also highlights 8 Strategies and 5 Tactics every leader can use to be more effective.

TOP FIVE

Color Buzz

Item # CL3422

Clairol Powder Lightener

The extra-strength Basic White Powder Lightener provides balanced lightening for highlights with results that are predictable and quick. Extrastrength BW2 Powder lightener is dedusted to minimize powder flyaway, letting you create a full range of subtle-to-dramatic off-the-scalp lightening services. Basic White benefits include:

• Balanced lightening

• Predictable, quick results

• Full range of lightening services

Item # LOB370

Loreal Quick Blue Powder Bleach Extra Strength

When it comes to hair coloring, quality products and ingredients, as well as post color maintenance is important for your customer to have healthy tresses. Check out the Jinny Top 5 color and conditioning products that customers are loving right now.

It lifts Up to Seven Levels and will achieve various effects, from the very subtle highlights all the way to global sheerest platinum, in one simple application. Quick, controlled Lightening action in a dust-free, concentrated formula. Now for ON & OFF scalp application. Stays moist and creamy throughout application and processing, so there is no remixing needed during application.

2 3 4

Item # LR597

Luster’s Renutrient Slick Stick

It has lightweight precision control and hold and provides a flexible yet secure hold. It create superb shine and offers a swivel tube for a convenient, neat application. Ideal for edges, tapered areas, ponytails & updos, and for blending natural hair into weaves and extension styles and enriched with nourishing natural ingredients.

Item # NC59

Bigen Permanent Hair Color

This ideal for those looking for long lasting 100% gray coverage or to enhance their natural hair color. Bigen permanent hair color is ammonia free and requires no hydrogen peroxide. The unique powder formula is activated by water to naturally open the hair’s cuticle to deposit rich, natural color into even the most stubborn gray hair. This deposit only color is the gentle choice and has been proven for over thirty years.

Item # MU47102A

Vigorol ® Olive Oil

Mega Moisture

Mousse

It is specifically formulated for hair that needs extra moisture including chemically treated, overprocessed and hair styled with wigs, weaves and extensions. This alcohol-free, creamy foam is enriched with Olive Oil, antioxidants and multi-vitamins for incredible moisture and shine. Provides full style control without making hair stiff or sticky. Ideal for foam-wrapping, wig sets, roller sets and straw sets. Stay in fashion with Vigorol ® Olive.

Shaving Innovations: The StyleCraft Flex Shaver Unveiled

THE FOIL IS GOLD TITANIUM

The middle foil lets you pick up a few more hairs you may have missed with your trimmer. This would make this shaver an excellent option for both personal and professional use, like shaving your head or shaving your facial hair. For people who have to maintain a close shave at their job, using a razor every day can be hard on your skin so the flex could be a great solution to give you a comfortable shave every day. This shaver is small and portable, and you would even be able to shave in your car before you walk into work.

VARIABLE SPEEDS

It can run at 6k, 75k, or 9k rpms . Cranking it up to 9K will get the job done fast and efficiently in most cases however, 7500 works great, preserves battery, and might be more

Barbers are always looking for tools that make their job easier. One of the most time-consuming parts of the haircut is getting the hair all the way down to the skin using an electric shaver. The Flex shaver from Stylecraft has many advantages. Let's break a few of them down.

suitable for clients with sensitive skin. So where does the 6k speed fit in? If you are approaching the end of your fade and need to fade out that final line, you may find it easier and more forgiving to move the shaver down to 6k; then, you can tap up and down and finesse that final part of your blend.

SHAPE

Putting it in the downward position will be very comfortable on your wrist and allow the full blade to make contact and remove the hair fast. Holding it in the upward position will get the middle blade up higher and allow you to isolate only one of the foils for fading and getting in the hard-toreach spots, like when you are doing a low fade or taper. Overall, the Flex is a fast and efficient shaver with many benefits. Not only does it remove hair fast it's also pretty quiet, even at the 9k rpm setting. Check out the full video for a more thorough breakdown of this product.

Edward Murawski

Gotha Cosmetics won the Make Up in Los Angeles IT Award in the Formulation category for It'sWaterdropeyestick.

Gotha Cosmetics won the Make Up in Los Angeles IT Award in the Formulation category for its Waterdrop Eye Stick. The IT Awards Competition showcases the most innovative cosmetics among the innovations presented during the Los Angeles event.

The Waterdrop Eye Stick has an innovative formula that transforms a jelly stick into an ultra-sparkling layer of color and dazzling pearls, and it’s also gentle on the skin.

Another Gotha product was among the finalists of the Formulation category: the Midnight Cosmic. The eyeshadow has a unique and surprisingly transforming texture that offers an unmatched multi-color effect for a real wow factor.

WATERDROP EYE STICK

Highlights your gaze into an ultrareflecting color!

• Uncomparable ultra-sparkling effect

• Fresh-effect in a single sweep

• Radiant veil of metallic

MIDNIGHT COSMIC EYESHADOW

Unmatchable multi-chrome effect for your eyes!

• WOW effect: unique and surprising transforming texture

• Multi-color effect

• Gently rub to show multi-reflecting pearls

The unstoppable force of innovation

Established with a global footprint and with a deep-rooted background in beauty, Gotha Cosmetics is the partner of the most innovative, fastestgrowing beauty brands worldwide thanks to its global presence.

In the last two years Gotha has significantly consolidated its supply chain and geographic expansion to strengthen its role as a leading, one-stop cosmetic manufacturer. Gotha’s commitment is to add value to its business and the ones of its partners to scale up and expand while investing in innovation and technology. The constant drive for innovation enables to meet changing consumer demands, incorporate scientific advancements and stay ahead of trends

UNIQUENESS IS WHAT MAKES YOU BEAUTIFUL

Gotha Cosmetics presented at Make Up in Los Angeles a new wave of innovation dedicated to reinventing beauty, to celebrate and rediscover uniqueness. Beauty products are increasingly becoming a means of selfexpression, thus people use makeup to express their individuality, creativity and personal style. Acknowledging and celebrating diverse beauty standards is a key aspect of Gotha’s consumer-centric vision. This involves offering a wide range of products that cater to different skin tones, types, and cultural backgrounds. The new collection presented by Gotha collectively reflects the evolving preferences of modern consumers who value self-expression and authenticity, emphasizing personalization, innovation, and a deeper connection between individuals and the products they use. Ilaria Prencipe, Gotha Cosmetics Global Product Development Manager & US Marketing: “We will showcase beauty products that encourage experimentation and playfulness, allowing individuals to explore different looks and styles and break away from traditional norms.”

GOTHA COSMETICS

Gotha Cosmetic is a leading Italian contract manufacturer in color cosmetics that achieved rapid growth since its creation in 2005, as a spin-off of a high-end skincare company. Today it is partner to the most innovative, fastest-growing beauty brands worldwide, inspiring them with innovative, disruptive Make-up products through which they can engage, delight and surprise the final consumers.

Gotha is based close to Milan and has sales and marketing offices in Paris, New York, San Francisco, Suzhou and Shanghai. The company has strong credibility in formulation and accountability in delivering the best service to its clients: its value system is built around customer centricity, agility, and service excellence, allowing them to create long-term partnerships.

As the leading global exhibition dedicated to personal care ingredients, in-cosmetics Global has strengthened its educational programmes for this year’s event at the Paris Expo Porte de Versailles, France from 16-18 April 2024.

This year will present even more opportunities to explore cosmetic science, innovation, and market intelligence in the personal care industry. From the highly popular Marketing Trends presentations and sessions and the newly expanded Sustainability Zone, to the must-attend Technical Seminars and interactive Formulation Lab®, the 2024 edition will provide invaluable information for those looking to uncover the latest industry trends and opportunities in product development.

Marketing Trends Theatre

Opening day one of the Marketing Trends programme, Povilas Sugintas, Senior Consultant – Beauty and Fashion at Euromonitor International, will lead a session on ‘European Beauty and Personal Care market trends 2024+’. This talk will delve into evidence-based insights into the psyche of beauty consumers, exploring consumer trend analysis across the EU, and emphasising critical market areas experiencing growth and presenting opportunities, as well as bottlenecks.

As the focus on natural and organic ingredients continues to grow, Nikola Matic, Vice President at Chemicals, Market research at Kline & Co. will

highlight some of the defining aspects driving demand for personal care ingredients in the presentation, ‘2024 and beyond: Where is the personal care ingredients market at, and where is it headed?’

Day two of the Marketing Trends Theatre will host a highly interactive and thoughtprovoking panel discussion on ‘Science-backed beauty vs misinformation.’ Barbara Green, Senior Director, Kenvue; Seongmin (Mike) Sohn, CEO & Representative Consultant, REACH24H Consulting Group, Korea; Michele Superchi, Vice President of BEAUTYSTREAMS; Nikola Matic, Vice President of Chemicals, Market research, Kline & Co.; Povilas Sugintas, Senior Consultant – Beauty and Fashion of Euromonitor International; Mojgan Moddaresi, Managing Director (Dr M)™ PhD, PharmD, FRSB, CBiol, MRSB of Personal Care Regulatory Ltd.; and Belinda Carli, B Nat Therapies; Dip Cos Sci, Director at Institute of Personal Care Science, will discuss the challenges of debunking these claims, bridging the gap between R&D and marketing, and leveraging technology to further drive evidence-based skincare to consumers.

For attendees looking to learn about the latest regulatory changes in the Chinese beauty market, April Guo, Personal and Home Care Division, General Manager at CIRS-REACH Group will lead a session on ‘Chinese regulatory updates’, while Amarjit Sahota, Founder at Ecovia Intelligence, will guide visitors on ‘Sustainability Schemes & Ethical Labels: Trends and Outlook’ in the cosmetics industry.

Sustainability Zone and Sustainability Zone Forum

In collaboration with The Green Chemist Consultancy and Ecovia Intelligence, the expanded Sustainability Zone is devoted to inspiring, providing information, and identifying opportunities for brands to minimise their impact on the environment. The Zone encompasses several features, including the Sustainability Display, and Theatre – both sponsored by AAK – the Sustainability Pavilion, powered by Farmforce, and the brand-new Sustainability Zone Forum,

The introduction of the Sustainability Zone Forum, a one-day programme hosted in the Pegase Theatre, will explore the eco-evolution of the cosmetics industry. Presentations will take place from spokespeople at Syensqo, Expressions Parfumées, OLVEA, RSPO, and more. Here, speakers will look at the industry’s efforts towards more sustainable business structures and offers advice for business owners looking to implement greener practices.

Notably, Emilija Balsyte, Fashion & Beauty Analyst, Euromonitor International, will deliver the highly anticipated results of the research company’s recent report during ‘Euromonitor's sustainability report’; Paul Jenkins, Founder & Managing Director at ThePackHub, will navigate the cosmetics packaging landscape in ‘Embarking on a journey of innovation: Navigating the future of sustainable cosmetics packaging’; and Jolene Maloney, Marketing Manager - Sustainability for Consumer Care at Croda will speak on ‘Reducing the carbon footprint of beauty.’

Technical Seminars

practices, managed and presented by the event’s Technical Advisor, Lorna Radford – the award-winning cosmetic scientist, founder of Enkos Developments, and Member of the Society of Cosmetics Scientists (SCS) education committee.

Leading a masterclass on ‘Dive into a new skin cleansing era with the brand-new sustainable rheology modifier from LLS beauty’ will be Sophie Crabeil, EMEA Technical Service at Lubrizol Life Science. Here, visitors can discover how to formulate Magic Gold Sparkling Body Wash with a honey-like flow, remarkable clarity, excellent suspension, and ideal viscosity at low pH,

With over 30 years of experience working for Clariant in Consumer Care, Ute Back, Technical Application Manager, Personal & Home Care at Clariant, will introduce attendees to how naturally impactful ingredients can be applied to industry trends like skin cycling with their desirable efficacy and sensory elements, during the session ‘Formulate to recalibrate: Unveil your post-show glow.’

On the final day of the show, Morgane Le Meur, Associate Technical Service & Development Specialist at Dow, will guide formulators towards creating a gentle and moisturising night cream tailored for sensitive, dry-prone skin during the session, ‘Unlocking the secrets of sensitive skincare: Rediscovering silicone ingredients.’

Visitors can explore cutting-edge personal care technologies in more than 90 Technical Seminar’s across the three-day event, presented with Cosmetics Business. Must-attend sessions include ‘Anti-aging:

The Formulation Lab

Poised to be the vanguard of innovation and expertise will be the muchanticipated Formulation Lab®, proudly sponsored by Brenntag GmbH and partnered with Personal Care Magazine. The two purpose-built, fully equipped laboratories located on the show floor will offer up to 27 interactive, hands-on experiences in formulation techniques and

Speaking on the comprehensive schedule of events, Roziani Zulkifli, Event Director, in-cosmetics Global, said: "Delivering a generous range of insightful presentations and hands-on lab sessions led by experts leading the industry is incredibly exciting. Seeing our visitors delve into the latest topics impacting the industry and formulating their own products is a huge part of the show and what distinguishes in-cosmetics Global as the leading industry event.

“The event provides the perfect chance for interaction, and we warmly welcome collaboration for the industry to discover, experience, learn and celebrate as one. We’re looking forward to seeing the Marketing Trends, Technical Seminars, Sustainability Zone and Formulation Lab and more all come together this April to give our attendees the best experience possible.”

in-cosmetics Global, presented by headline sponsor, KSM, returns from 16-18 April 2024 at the Porte de Versailles, Paris.

For more information on this year’s exhibitors, visit the Exhibitor Directory: https://www.in-cosmetics.com/global/en-gb/exhibitordirectory.html#/

Top to bottom’ by Joonseok Cha, Research Director at The Garden of Naturalsolution; ‘Multifunctionals for all shades of beauty’ by Sabrina Mizael, Senior Global Product Manager at SYMRISE, and many more.

LET’S TALK ABOUT HAIR... NAK HAIR ® , THE AUSTRALIAN GOOD-FOR-YOU BRAND, TO BE EXACT AND THEIR NEW REPLENDS CRÈME LEAVE-IN MOISTURIZER

The mission at NAK Hair® is to create beautiful haircare for everyone using the finest, clean natural ingredients. This Australian-inspired haircare line is designed to fulfill both your needs and your hair’s needs. NAK Hair® recently launched its Replends Crème LeaveIn Moisturizer (1.55mL / $29.90) a true haircare lifesaver, designed to do exactly what the name suggests: replenish.

Replends Crème Leave-In Moisturizer is a hero moisturizing crème and daily leave-in essential. This formula softens and protects each strand, reducing split ends and minimizing wear and tear. It works great to detangle stubborn hair to make your styling a whole lot easier.

The NAK Hair Replends Crème Leave-In Moisturizer is formulated with the brand’s Vegan Complex, featuring Coconut Oil, Aloe Vera, Hydrolyzed Rice Protein and Pear Extract, providing your hair with everything it craves without the harsh chemicals. Key ingredients like Baobab Seed and Agave Leaf Extract contribute shine and hydration, ensuring your hair remains vibrant, regardless of where life may take you.

Beyond its rejuvenating properties, the Replends Crème Leave-In Moisturizer protects your hair in more ways than one. Suitable for all hair types, it offers added benefits such as thermal, mechanical, and UV protection. Ideal for long hair, it enhances body and adds extra shine.

Using the Replends Crème Leave-In Moisturizer is quite simple.

Use it on wet or dry hair anytime your hair needs an infusion of moisture! Dispense a small amount of product into hands and fingertips and gently rub together. Apply the product to the mid-lengths and ends of hair to give you a soft shine. For a professional touch, you can mix it with other NAK Hair styling products to maintain a styled hold. If you prefer an at-home styling tip, pair it with the NAK Hair Hydrate Shampoo (12.6oz. / $27.95) and Conditioner (12.6oz. / $27.95), to create a slicked-back ponytail look, leaving you looking polished and confidently prepared for the day.

NAK Hair is dedicated to creating products that are designed for stylists and loved by consumers. Proudly serving as an authentic voice for salons, they bring a fresh approach to doing business. Create a look you love with beautiful hair rituals that respect the delicate nature of hair and skin.

For more information, visit www.nakhairusa.com. To order, please visit www.trubeautyconcepts.com/

ABOUT NAK HAIR:

NAK Hair is an Australian made and owned company that proudly embodies a down-to-earth culture. Its hair care journey began in 2003, driven by the vision to create exclusive salon products that mirror its Natural Australian Kulture. With a deep understanding of salon life and a passion for crafting products inspired by the Australian lifestyle, NAK Hair stands as an authentic advocate for salons. Its product collections feature Natural Vegan ingredients, Luxe Botanicals and Pure Essential Oils, all carefully crafted to provide hair rituals that honor the delicate nature of both hair and skin.

Our Trusted Lightener, New and Improved

New extra strength lightener formula with up to 9 levels of lift for easy application both on-and o -scalp

COMING SOON

I knew that if I failed, I wouldn’t regret that, but I knew the one thing I might regret is not trying.

Jeff Bezos

Amazon founder and CEO

Maintains curl definition & shine

With Argan & Olive Oil

Zero Ammonia

Designed with textured hair & color specialists

COLOR CUE’S: HAIR COLOR TRENDS & MERCHANDISING TIPS

Hair color trends play a pivotal role in defining personal style and self-expression. For 2024, warmth and naturalism take center stage, with an array of rich and buttery hues that redefine traditional norms. These natural hues complement a wide range of skin tones and add a touch of richness to any hairstyle. Let's explore the top hair color trends for the year and merchandising tips to enhance your sales and customer experience.

HAIR COLOR TRENDS

Rooted Blends

Say goodbye to harsh lines and hello to rooted blends. This year, hair colorists are embracing a more natural look by seamlessly blending roots with lighter hues. Whether your customers are rocking blonde, brunette, or red locks, adding a subtle root shadow can create depth and dimension, giving their hair an effortless vibe.

Luxurious Buttercream Blonde

Buttercream blonde undergoes a luxurious transformation in 2024, with richer and creamier tones than ever before. This warm and luminous shade is perfect for those who desire a bright, shiny blonde with a hint of golden warmth.

Toasted Pecan Red Sensation

This saturated auburn shade adds vibrancy and depth to any hairstyle, enhancing natural radiance and glow. Whether opting for a subtle tint or full-on fiery locks, this trend promises to make a bold statement.

Subtle Balayage

Balayage makes a comeback in 2024 but with a subtle twist. Baby balayage offers a toned-down approach, with delicate hand-painted highlights that add a natural-looking dimension to the hair. This technique focuses on soft edges and seamless transitions, creating a sun-kissed, timeless, and elegant effect.

MERCHANDISING TIPS

Create Eye-Catching Displays: Use vibrant displays to showcase your color products. Utilize attractive shelving, display stands, and lighting to draw attention to featured items and new arrivals.

Offer Sampling Opportunities: Allow customers to sample color products before purchasing whenever possible. Provide testers or demonstration stations where customers can try different shades, encouraging them to explore and experiment with new colors.

Emphasize Accessibility and Organization: Use clear signage and labels to help customers navigate your store efficiently. Your color products must be easily accessible and well organized.

1, 1B, 2, 4, M44, M51, T1B/27, T1B/30, T1B/350, T27/613

1, 1B, 2, 4, T1B/27, T1B/30, T1B/350, T1B/BG, T1B/SILVER, T27/613

Boho Passion Twist 10"

Brass

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• Ammonia-free

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SHOW CALENDAR

MARCH | APRIL

Mar 3 Jinny Show Dallas, TX www.jinny.com

March 3–4 Professional Beauty London London, UK www.pblondon24.showhub.live

March 3–5 IBS New York New York, NY www.ibsnewyork.com/

March 3–5 IECSC New York, NY www.iecsc.com

March 5–7 PCE Yinghe Personal Care Expo Guangzhou, China www.spcexpo.com

March 6–7 Beauty Accelerate Los Angeles, CA www.beautyaccelerate.com

Mar 10 Jinny Show Atlanta, GA www.jinny.com

March 12–16 Natural Products Expo West Anaheim, CA www.expowest.com

Mar 17 Jinny Show New Jersey, NJ www.jinny.com

March 20–22

Cosmetics, Personal Care, and Homecare Ingrwedients (PCHi) Shanghai, China www.pchi-china.com

March 21–22 Dermatological Beauty Connect Miami, Fl www.dermabeautyconnect.com

March 21–24 Cosmoprof Worldwide Bologna, Italy www.cosmoprof.com

March 22–24 Beauty Dusseldorf Dusseldorf, Germany https://www.beauty-duesseldorf.com

Mar 24 Jinny Show Chicago, IL www.jinny.com

April 8–10 Innocos– Napa Valley, CA www.checkout.tito.io/innocos/napa-valley

April 10–11 LuxePack Shanghai Shanghai, China www.luxepackshanghai.com/

April 13–15 Forum de l'Esthétique et du Spa Paris, France www.congres-esthetique-spa.com/

April 16–18 in–Cosmetics Global Paris, France https://www.in-cosmetics.com

April 23–25 ISPA Phoenix, AZ www.experienceispa.com/events/

Community Corner

Let your voice be heard!

In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email.

여러분의 목소리를 내세요!

여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

• What color products are selling the best in your store?

• Do you currently have an area offering tips for color moisturizing products?

• Is there any other topic you would like to see covered in OTC Beauty magazine?

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록 하겠습니다. 몇 개의 질문에 답변을 함으로써, 여러분이 잡지에 실릴 수 있는 것입니다! 여러분의 성원에 감사 드리며, 많은 참여 부탁 드리겠습니다.

Name (성함)

Store Name (상호명) __________________________________

State (주) ___________________________________________

Mail this form to: ( 보내실곳 : )

OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. - Doraville, GA 30340

Email: editor@otcbeautymagazine.com

ROSEMARY OLIVE STRENGTHENING DROPS

Nurture hair lengthening and stimula te the scalp

CHAMOMILE HERBAL DROPS

Relieve scalp tension and reduce shedding

WITCH HAZEL RENEWAL DROPS

Soothe the scalp and repair dama ge

BLUE TANSY VITAMIN DROPS

Replenish nutrients and provide intense scalp care

Founded on the Southside of Chicago 1976