Onslow Business June Issue

The only publication dedicated to business in Onslow County onslowbusiness.com

June 3, 2025 Vol. 2 Issue 6

A four-story hotel, Home2 Suites by Hilton, is under construction on Hwy 210 in Sneads Ferry.

The hotel is part of the North Topsail Landing development project.

COMPLIMENTARY

Making a difference for businesses in and around the Greater Onslow County area: Jacksonville, Swansboro, Richlands, Camp Lejeune, Holly Ridge, Hubert, Sneads Ferry, North Topsail Beach, Surf City, and beyond.

INSIDE THIS ISSUE

Sneads Ferry Continues Commercial Growth Driving along Hwy 210 in Sneads Ferry, it is hard to miss the activity on the road and in what was once a large, open field. The area, now known as North Topsail Landing, sits across the shopping where Denoia’s Pizzeria, All American Sports Bar & Grill, and other businesses are located.

Carter Metcalf, Onslow County’s Director of Planning & Development, says work is going on now on a new hotel being constructed there, in the front left corner of the field. He adds that there are several potential outparcels in the works for that project as well as an apartment complex.

Metcalf explains that “they are going to have a strip center, which on their site plan indicated a potential grocery store.” He says that is “very exciting because it could be that second grocery store which is very important to the

community.” He adds, though, that he has not received any confirmation as to which grocery store will be located there, as the developer has been “very tight on that.”

Another project, at Hwy 210 and Old Folkstone Road, across from the Food Lion shopping center, is the proposed Sneads Ferry Retail Center Phase III. The first phase is the building that is home to the Big Whale souvenir shop. Stores such as Scoops Microcreamery and the Shoreline Market have recently opened in the second phase of the retail center, along Hwy 210.

Site of the proposed Sneads Ferry Retail Center Phase III, on Old Folkstone Road.

Throughout the Sneads Ferry area, there are five different apartment complexes in discussion, some of which have been completed or partially completed and some of which have not been permitted yet.

A planned Dunkin’, on Robert Snead Pkwy and Hwy 210, has received site plan approval.

Metcalf encourages anyone interested in learning more about Sneads Ferry development to look at the county’s Project Tracker, online: www.onslowcountync.gov/1128/ Project-Tracker.

Uptick in AI Presents Challenges .......... 2 Independent Bookstore Thrives .. 3 Chamber Corner .... 4 Effective Comms Month ................. 4 Networking Opportunities ....... 5 Celebrating Small Business .............. 6 Fiber Networks Lead to Continuity ........ 7 ONWASA Serves Onslow ............... 8 Skin Cancer Prevention ........... 9 Jacksonville Toastmasters ....... 10 Small Business of the Year .................. 11 June: Reignite Your Drive ................. 12 Calculating Tariffs 13 Small Business Outreach ............ 14 Training Opportunities ...... 15 JOED Change in Leadership .......... 16

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June 3, 2025

Uptick in AI Use for Business Creates Challenges More businesses are relying on artificial intelligence (AI) for many of their operations. As a result, they need to hire employees who understand how AI works. When they can’t find employees skilled in the technology, they may opt to provide the training themselves.

A recent McKinsey Global Survey on AI has found “that organizations are beginning to take steps that drive bottomline impact—for example, redesigning workflows as they deploy gen AI and putting senior leaders in critical roles, such as overseeing AI governance.”

The survey also found that “More than three-quarters of respondents now say that their organizations use AI in at least one business function. The use of gen AI in particular is rapidly increasing.”

Gen AI or generative AI “describes algorithms (such as ChatGPT) that can be used to create new content.”

Survey respondents reported that “their organizations have reskilled portions of their workforces as part of their AI deployment over the past year and that they expect to undertake more reskilling in the years ahead.”

In contrast, the New York Times reports that many recent college graduates are facing challenges as they “look for work in industries that have little use for their skills, view them as expensive and expendable, and are rapidly phasing out their jobs in favor of artificial intelligence.”

The Times points to “an emerging crisis for entrylevel workers that appears to be fueled, at least in part, by rapid

advances in A.I. capabilities.”

They add that “Oxford Economics, a research firm that studies labor markets, found that unemployment for recent graduates was heavily concentrated in technical fields like finance and computer science, where A.I. has made faster gains.”

The McKinsey survey respondents reported that “employees are spending the time saved via automation on entirely new activities. They also often say that employees

are spending more time on existing responsibilities that have not been automated.”

However, survey respondents at larger organizations, “are more likely than others to say their organizations have reduced the number of employees as a result of time saved.”

Details on that survey can be found at www.mckinsey.com/ capabilities/quantumblack/our -insights/the-state-of-ai.

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June 3, 2025

Onslow Business

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Independent Bookstore Thriving in Jacksonville One of only two independent bookstores in Onslow County, the Lazy Daisy Bookshop is finding success in its new brick and mortar location on Yopp Road. Originally a mobile bookstore, the business moved into its current location in August 2024.

Owner Kristen Rochelle launched the business in April 2023, because she “wanted to do something I enjoyed a little bit more.” Until that point, she’d had a varied career, most recently working as a real estate agent. In planning what to do next, she says, the bookstore “coincided with what I like to do for fun.”

There is only one other independent bookstore in the county, Book End on Marine Blvd. That store sells used books of all genres. Rochelle says Lazy Daisy focuses more on fiction, although she has some non-fiction and some children’s selections.

The mobile business began in a “retro” 1971-model camper.

Rochelle would take the mobile bookstore to locations such as Coffee Haven and Topsail Island Brewing in Sneads Ferry. Although that venture was going well, it was a lot of work for Rochelle as she would load and unload books for every event.

Rochelle says that all along, her “ultimate goal was to get a brick and mortar.” She adds that in her new space, “we can sit here and talk to people all

day.” As an independent bookstore, Lazy Daisy Bookshop has an advantage over chain stores, she says, as they “can't offer the same shopping experience as any independent bookstore can.”

She adds that independent bookstores “really do play a huge part of the book world.”

Customers come in, she says, “because they want the small bookstore experience.”

Listening to her customers is important for Rochelle and for the success of Lazy Daisy Bookshop. She says they initially offered a variety of genres but “what's very popular right now is definitely the fantasy romance. So that's kind of what we've been more leading towards now.”

The bookshop also hosts a number of events each month, including a book club and independent author book signings. Rochelle also promotes the efforts of One Place, a local child-advocacy organization, to support Dolly Parton’s Imagination Library (DPIL).

Rochelle says she was “looking for something that would be more of an experience” for her customers in her store. She adds, “I’m happy I did.”

Lazy Daisy Bookshop 521 Yopp Rd #108, Jacksonville (910) 548-8801 Tues-Fri, 10-6; Sat, 10-8 Closed Sundays and Mondays

Kristen Rochelle (Image provided by Lazy Daisy Bookshop)

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June 3, 2025

Chamber Corner

By Mike McHugh Executive Director Swansboro Area Chamber of Commerce So What is a Chamber of Commerce?

A young couple opened a boutique grocery store last month. A bold move in a time when the industry is saturated with international conglomerates and regional convenience stores.

Nonetheless, they’re giving it their all and come from generational stock that’s been involved in the local economy since the middle of the 20th Century.

As a chamber of commerce, we try to stay ahead of the curve of new businesses opening in our communities. So my deputy director and I dropped in the store and had a nice discussion with the young entrepreneurs.

Their initial impression of a chamber of commerce was that it is a government entity funded at the local level.

This isn’t the first time—nor will it be the last time---that we’ve had to kindly educate folks on the role of a chamber.

A chamber of commerce is not funded by the taxpayers like government institutions.

A chamber of commerce is a nonprofit business organization whose members pay annual dues to reap the benefits of membership. For less than 85 cents a day, chamber members can place a sticker on their business window and let their clients, employees and citizens that they are vested in their business and are in full support of the community.

Even if a business joins a chamber and becomes a silent member, their brand still makes noise through the chamber’s various platforms— in digital and traditional formats—that promote their

product or services every waking hour throughout the year.

Members who become involved in chamber activities such as serving on boards or committees, becoming an ambassador whose role is to welcome new businesses, hosting a Business After Hours networking event or presenting a Lunch & Learn seminar find their initial investment returns exponentially.

Our role as a chamber of commerce is to “Represent,” “Advocate,” and “Help” our members. Yes, you could say we are our members biggest cheerleaders----- “RAH, RAH, RAH. We hope all our members become or remain successful.

And we encourage businesses who are not members of a

chamber of commerce take a moment to learn the benefits of a chamber membership and consider joining.

In today’s climate, we know it is extremely challenging how to support and promote one’s business. Of the many building blocks to include in the foundation of your business’s marketing plan, the keystone should be a membership in your local chamber of commerce.

Want to learn more about the Swansboro Area Chamber of Commerce? Logon to SwansboroChamber.org or call us at 910-326-1174.

June is Effective Communications Month What does it mean to communicate effectively?

Essentially, the goal is to ensure the message gets across (is received) and that there are no misunderstandings or misinterpretations.

That doesn’t sound difficult, right?

In fact, it can be done relatively easily, with a little focus and intent.

The first step toward effective communication is to listen.

That means not just hearing the noise, but truly listening to the words. This step also applies to reading. Read the entire message, not just the first sentence. It is only by listening (or reading) with intent that you can respond appropriately.

That, of course, is the next step. Address the questions or concerns of the other person, rather than simply saying what you’ve been waiting to say while they’re talking. (You know you were thinking about what you were going to say when they were done talking.)

Respond promptly to emails and other written messages.

When someone is asking for information, providing information, or just wanting to connect, it reflects poorly on you and your business if you wait too long to reply (or don’t reply at all).

Finally, for written messages, it’s critical that you proofread.

Again, it reflects poorly on you and your business when you send a message that contains errors, even if they’re innocent typos.

Try these tips this month and throughout the year!

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Networking Opportunities Greater Topsail Area Chamber of Commerce To register visit the Chamber’s website: topsailchamber.org/ events Topsail Young Professionals Tuesday, June 10, 5:30 PM 7:30 PM Topsail Brewing 514 Petes Way Sneada Ferry Coastal Masterminds Tuesday, June 17, 4:00 PM 5:30 PM Chamber Office WomenConnect WomenConnect in Hampstead June 10, Noon, at Nineteen Restaurant, located at Olde Point Country Club Mornings with WomenConnect in Holly Ridge June 26, 7:30 a.m., at Southern Roots Grille

Mornings with WomenConnect in Hampstead June 5, 7:30 a.m., at Taste of Sunrise Coffee House WomenConnect in Sneads Ferry June 3, Noon, at Rick’s Restaurant

Chapter Meeting Thursday, June 19 5:00pm-7:00pm Blackbeard’s Triple Play Restaurant, Jacksonville www.veteransbusinesscollectiv e.org/chapters-events

All events are free. Attendees order from menus at their own expense.

Richlands Chamber of Commerce

Brainstorming

June 25, 9:00am 200 S. Wilmington Street

Monthly networking session for sales professionals, sharing ideas and encouragement June 26, 5:30pm-7:30pm Uncork Unwine 754 Ramsey Rd, Jacksonville Veteran Business Collective

Coffee Social Friday, June 6 8;00am-9:00am Blend Café, Jacksonville

All local business owners invited www.richlandschamberofcom merce.com/ Swansboro Area Chamber of Commerce Holds “networking events yearround, including our Business After Hours and General Membership Meetings held monthly, and our annual Business Showcase.” Contact the chamber for more info. swansborochamber.org/

Professional Book Club Make Your Bed

By Admiral William H. McRaven June 11, 10am Blend Café 109 Marine Blvd, Jacksonville Jacksonville Networking— In-Person Event Connect with fellow professionals over great conversations, coffee, and community June date TBD For more info, visit the Jacksonville Networking Facebook page

Is your group or association planning a meeting?

Do you have regular meetings throughout the year that guests can attend?

Are you trying to build up a business networking group?

Many readers have discovered new networking opportunities by reading Onslow Business.

If you want them to learn about your next opportunity, send your meeting notice for July by June 25.

Email: onslowbiz@words-working.net

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Local Chamber Events Celebrate Small Businesses

The Jacksonville-Onslow Chamber held its Awards Breakfast on May 8, presenting the Small Business of the Year Award to Need It Now and the Duke Energy Citizenship & Service Award to Scott Riggs.

Meredith and Todd Williams, Need It Now

Scott Riggs, Capital Connections

Jacksonville-Onslow Chamber of Commerce Awards Breakfast

The Greater Topsail Area Chamber of Commerce and Tourism held their Awards Luncheon on May 20.

Awards were presented to: Evelyn Wheeler—Volunteer of the Year Topsail Trading Company / Gift Basket—Business of the Year Sundial Coffee and Tea— Hospitality Business of the Year Boys & Girls Club of Southeastern North Carolina— Non-Profit of the Year David Ward, Ward Realty— Lifetime Achievement Award

Christa Schroeder, Topsail Insider—Business Person of the Year

Left, Chamber Executive Director Tammy Proctor Above, Brandon Ward and David Ward Below, all award winners

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Fiber Networks Designed to Ensure Business Connectivity Technology permeates today’s working world. Every business, even a small business, needs to have reliable connectivity to conduct transactions, to receive payments, to pay bills, and to communicate with customers and team members.

One technology company that offers uninterrupted connectivity has been called upon to work with businesses in the Camp Davis area in Holly Ridge as well as those that will occupy the space currently known as Project Coffee in Swansboro. Segra has been around in some form since 1897, is headquartered in Charlotte, and recently expanded to serve the North Carolina coast.

The team at Segra says that an important factor setting them apart is that their services are dedicated to the business itself and there is no shared connectivity. They also do not provide residential services, focusing only on business needs.

Segra’s NC Vice President of Sales, Jeff Pfeiffer, says, “everything we do is dedicated to that business and that business only. There is no shared connectivity.” Pfeiffer emphasizes that to “have access to data is absolutely critical.

Connectivity is an absolute necessity.”

Segra’s Mid Market Account Executive David Pigg explains that the Jacksonville-Onslow

Economic Development (JOED) group reached out to them when considering technology options for Project Coffee, a new business development project in Swansboro. Pigg says they are going to “work directly with the businesses coming in.” They have prepped for the project and there are already “a couple of towers” in the area, he adds.

JOED has also asked Segra to work with businesses moving into the area known as Camp Davis Phase III in Holly Ridge.

Pigg says the company has infrastructure in the area and they are “fully committed to being that carrier to come into the business side and provide the connectivity that they need.”

Pfeiffer says that Segra is prepared for their work at Camp Davis and Project Coffee with facilities already established in Onslow County.

He says of their expansion along the coast, “in our development in North Carolina we identify areas that have a lot of industry moving in those directions and proactively build in a lot of these places.”

Pigg adds, “we proactively identify a lot of these areas that go in and then begin to build and bolster our infrastructure.”

He emphasizes that “All businesses rely on connectivity.

If they don’t have something good in place, it can cause disruptions.”

In addition to stable and uninterrupted internet service, Pfeiffer says that “connectivity goes a little further.” A business may need an off-site data center that gives them the security of knowing their data is protected.

Pfeiffer says that “customers who have multiple locations need access to a data center.”

That need is particularly felt in the coastal region, with hurricane and other weather concerns. Segra has nine data centers for their business customers, that “are basically weatherproof.”

Weather can be a significant factor in service reliability for businesses in this area. Aboveground lines, especially, are susceptible to strong winds and other types of inclement weather. Pigg says that at

Segra, “we bury ours under the ground 99% of the time.” He adds that they work with businesses on service level agreements that guarantee uptimes for their connectivity services.

Pfeiffer says that for projects such as those in Swansboro and Holly Ridge, Segra has “a lot more flexibility.” He adds, “we are very aggressive when it comes to continuing to build our fiber infrastructure. We see the advantage of putting more fiber in the ground and being able to service more customers.”

Pigg adds, “we’re really proud of what we’ve been doing and are very excited about what’s coming.”

For more info, contact David Pigg at 910-612-8357 or david.pigg@segrafiber.com.

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ONWASA Has Served Onslow County for 25 Years In 2000, the towns and municipalities in Onslow County came together to form the Onslow Water and Sewer Authority, now known as ONWASA. The goal, says CEO Franky Howard, was to “bring the cost down for these smaller communities and to help promote sewer countywide.” At one point, the city of Jacksonville decided to keep their own water and sewer system so are not included in the authority.

Howard who has served as ONWASA’s Chief Executive Officer for the past three years, notes that Onslow County is widespread geographically and that presents a bit of a challenge. For example, anything they do in the Dixon area, he says, doesn’t impact the far reaches such as Richlands or Swansboro “because we can’t physically move water up there.”

Challenges for the organization also include the rapid residential and commercial growth of Onslow County.

However, Howard also says that they have a lot of plans in the works for accommodating the needs of the entire county.

ONWASA serves 57,806 water accounts and 14,543 sewer accounts across 445 square miles. Many residential structures in the county have septic tanks rather than sewer.

As of April 2025, the authority had 1,876 commercial accounts. Howard notes that all of those numbers are “steadily climbing.”

Operating primarily on rate revenue, ONWASA receives no county funds. They have received some state grants for upcoming capital projects and have implemented a comprehensive Timber Management Plan to generate revenue. Timber sales have enabled ONWASA to “bring in over $850,000 in new revenues from timber sales, with an additional $360,000 expected from active contracts.”

A key project for Howard and ONWASA is the North Topsail

Franky J Howard Chief Executive Officer Wastewater Treatment Plan Expansion. Howard says this will be a designbuild project, which is the first of its kind for the authority. He adds, “A lot of bigger systems are using that model. My counterparts out at Cape Fear Public Utilities use that for all their plant expansion projects.”

Howard previously served as County Manager in Jones County, for 15 years.

Since joining ONWASA, he has helped to stabilize the turnover rate among its employees. The authority

currently has 183 positions, ranging from those in the office to those in the field.

Howard says that the organization is planning a system-wide meter upgrade, installing AMI meters that are more accurate and more efficient. He advises businesses as well as all water users throughout the county to “be mindful.”

Conserve water whenever possible and “be conscious of your own water usage.” Look for leaks around your house and business and check your bill for any irregularities.

Service area graphic, left, provided by ONWASA.

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Skin Cancer Prevention Tips from Central Coast Dermatology, Part of the Onslow Memorial Hospital Family of Services Individuals working outside should be especially aware of these considerations.

higher, and use it every day—even on cloudy or overcast days.

“Alphabet of Melanoma”—can help identify potential concerns:

Each year, more than 5 million cases of skin cancer are diagnosed in the United States, making it one of the most common—and most preventable—forms of cancer.

Early detection and proactive prevention are critical in reducing risk and improving outcomes.

2. Limit Midday Sun Exposure: Avoid being outdoors during peak UV radiation hours, typically between 2 p.m. and 4 p.m.

A – Asymmetry: One half of a mole or spot doesn’t match the other.

Erik Lickteig, PA-C at Central Coast Dermatology, shares practical guidance on how to protect your skin and recognize early warning signs of skin cancer.

THREE KEY PREVENTION STRATEGIES: 1. Apply Broad-Spectrum Sunscreen Daily: Choose a broad-spectrum sunscreen with SPF 30 or

3. Wear Protective Clothing: Use sun-safe clothing, wide-brimmed hats, and UV-blocking sunglasses to shield your skin.

EARLY DETECTION: KNOW WHAT TO LOOK FOR Regular skin checks—both at home and by a medical professional—are vital. The American Skin Cancer Society recommends monthly selfexams for those at higher risk.

For others, periodic self-checks using the ABCDE Rule—what Lickteig refers to as the

B – Border: Edges are irregular, ragged, or blurred.

C – Color: Uneven colors or multiple shades (brown, black, red, white, or blue).

D – Diameter: Larger than 6mm (about the size of a pencil eraser).

E – Evolving: Any change in size, shape, or color.

OTHER WARNING SIGNS TO WATCH FOR: •A new lesion that doesn’t heal.

•A spot that looks different

from surrounding moles or continues to change.

Erik Lickteig, PA-C Central Coast Dermatology

If you notice anything unusual, don’t delay—consult a dermatologist promptly. You can ask your healthcare provider for a referral to Central Coast Dermatology for a professional evaluation.

To learn more or request an appointment, visit cc.onslow.org.

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June 3, 2025

Jacksonville Toastmasters Celebrates 53 Years of Community Impact

By Brian Vinciguerra

The Jacksonville Toastmasters Club is marking its 53rd anniversary this June, celebrating over five decades of fostering communication and leadership skills within Onslow County. Since its charter on June 1, 1972, the club has served as a vital platform for individuals to develop public speaking abilities and leadership acumen, deeply connecting with the local community.

The club's influence is evident through its members' active roles in various local initiatives. Jacksonville Toastmasters are involved with organizations such as the Small Business Center at Coastal Carolina Community College, the Onslow County Chamber of Commerce, and veteran outreach programs.

This engagement underscores the direct applicability and high value of the communication and leadership skills honed through Toastmasters across diverse professional and civic sectors.

Jacksonville Toastmasters spans a diverse membership, including community leaders, educators, business professionals, and military personnel. Brian Vinciguerra, the club’s Vice President Public Relations, emphasizes the club's core mission: “Effective communication is

the cornerstone of success—in the boardroom, in the classroom, and in civic life.

Our members see improvements in confidence and clarity that ripple into careers, volunteer work, and personal relationships.”

A testament to the club's enduring impact is Distinguished Toastmaster Ron Bower, a Vietnam veteran and dedicated member for over 35 years. Bower’s refined communication skills have led him to serve as the Keynote Speaker at Jacksonville’s Annual Beirut Memorial celebration, a poignant event honoring the victims of the 1983 Beirut barracks bombing.

His story exemplifies how Toastmasters can empower individuals to contribute meaningfully to their community.

opportunities, and the ability to engage with fellow Toastmasters clubs worldwide, extending the club's reach beyond Jacksonville.

Toastmasters operate on the fundamental principle that effective communication is crucial in all aspects of life.

From professional presentations to personal interactions, the ability to articulate ideas clearly and persuasively is paramount.

To commemorate its 53rd anniversary, the Jacksonville Toastmasters Club invites the public to a special open house meeting on Monday, June 10th, at 6:30 PM at the Golden Corral 2055 N. Marine Blvd, Jacksonville, NC. This event offers a unique opportunity to meet club members, observe a typical meeting, and gain insight into the benefits of joining Toastmasters. For additional information visit 3478.toastmastersclubs.org

Jacksonville’s chapter benefits from Toastmasters International, a vast network that provides local members with access to shared learning resources, mentorship

Chambers Serving Onslow County Businesses Greater Topsail Area Chamber of Commerce

Jacksonville Onslow Chamber of Commerce

Richlands Chamber of Commerce

Swansboro Chamber of Commerce

13775 NC Highway 50 Ste 101

1099 Gum Branch Rd. Jacksonville, NC 28540

8112 Richlands Hwy., PMB 48 Richlands, NC 28574

714 W Corbett Avenue Suite 14 Swansboro, NC 28584

Surf City NC 28445 910-329-4446 info@topsailchamber.org www.topsailchamber.org Tammy Proctor Executive Director

(910) 347-3141 https://jacksonvilleonline.org/ Laurette Leagon President

910-601-5266 or 910-389-6220

910.326.1174

swansboroareachamberofcom merce@gmail.com

richlandsncchamber@gmail.co m

https:// swansborochamber.org/

Diana Barnes King Director

Mike McHugh Executive Director

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Need It Now—Jacksonville’s Small Business of the Year The journey into the world of trophies and custom apparel began with an insurance agent’s client. Meredith Williams had worked in insurance for a little over 16 years. Her client, Hodge Jordan, talked about selling his business. After a bit of thought, prayer, and discussion, Meredith says, “Next thing we know, we bought the business.”

Meredith’s husband, Todd, had retired after 28 years with the State Highway Patrol. They were both ready for something different, when Meredith also retired from the insurance agency, and they launched their new careers with Need It Now. In May 2025, after almost five years in business, Need It Now was presented with the Jacksonville-Onslow Chamber’s Small Business of the Year award. Chamber president Laurette Leagon says the award “recognizes businesses that provide a valuable service to the community, show initiative and creativity, and embrace

that all-important can-do attitude.”

Meredith emphasizes that Jordan has been a great mentor to her and Todd. Jordan agreed to stay on for six months after selling the business. Meredith says Jordan “did an amazing job of laying the foundation” for their successful endeavor.

Jordan had retired from the Marine Corps when he launched the business he called I Need It Now Trophies.

Meredith says, “he had been my client for 16 years, so I was very close to him. I had watched him grow and develop this business.”

She says Jordan told her that his daughter was getting married and as soon as she had a baby, he was giving up the business to spend time with his grandbaby. At that point, she says, she told him, “well maybe I want to buy it.”

Need It Now has a new home now, as well as a new name.

Hodge Jordan and family, along with Todd and Meredith Williams, accepting their Small Business of the Year award.

They recently moved across the street on Gum Branch, to a larger facility. Todd, a licensed general contractor, did most of the upfitting himself.

Of the business name, Meredith adds, “When I tell you they need it now, it’s true. We are constantly jumping through flaming hoops.” They specialize in embroidery and engraving.

Meredith says, “we can do one or two and can do a thousand.

That’s what makes us unique.”

Two of Jordan’s employees are still with the business and Meredith says they’ve hired one additional person. They have also expanded their offerings and now also do screen printing and have a process called direct to film that enables them to do smaller quantities. Meredith explains that direct to film is “a process where the ink is printed on a film and then it's heat pressed on to the garment.”

Todd and Meredith are “truly learning something new every day. As new processes come out, we have to stay up with what’s going on in the industry.” She adds that they learned early on to focus on “what we’re really good at, to lean into relationships with other people in the industry.”

Meredith says, “we have tremendous support from the community, from local businesses, and from family.”

Todd is originally from Maysville and Meredith is from Jacksonville and they emphasize, “this is home to us.”

When she learned of their award, she says, “I was shocked, honored, humbled. All the things.” She adds that “owning a small business is hard and it stretches you and humbles you, but it's also one of the greatest experiences we've ever had.”

Meredith Williams and the Need It Now operations, located at 1109 Gum Branch Rd, Suite 200 Jacksonville

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June 3, 2025

June: Reignite Your Drive and Realign Your Business

By Jessica Marshall Run It Right Business Coaching and Marketing Solutions June marks the heart of summer – the season of light, energy, growth, and schedule changes.. It’s also the perfect time to pause, reflect, and realign. As we hit the halfway point of the year, ask yourself: Am I moving toward the vision I set back in January?

Motivational powerhouse Eric Thomas reminds us: "You’ve got to find something within, and that’s got to push you and that’s got to elevate you and that’s got to drive you." In business, your internal drive your purpose - is the engine.

Without it, even the best strategies fall flat.

This month, dig deep.

Reconnect with your “why.”

What made you start your business? What keeps you going? Whether it’s freedom, impact, or legacy, reconnecting

with your core purpose will help you realign your focus and reignite your passion.

June also offers a strategic moment to check the pulse of your business. Let’s turn that passion into powerful momentum with a mid-year reset.

Admin Advice: Mid-Year Check-Up

•

Review Your Goals: Are you on track? If not, don’t panic—adjust. Success is built on flexibility and focus.

•

Evaluate Financials: Look closely at your revenue, expenses, and profit margins.

Where can you tighten spending? Where can you double down on what’s working?

•

Assess Your Team: Are your employees empowered, engaged, and equipped for success? If not, now’s the time to invest in training, tools, or morale-building.

Check Your Inventory: Overstocked or understocked?

Efficient inventory management impacts cash flow and customer satisfaction— don’t overlook it.

June isn’t just a checkpoint it’s a launchpad. With six months behind you and six

months ahead, you’re in a powerful position to shift gears, course-correct, and accelerate.

Let your inner fire lead.

Strategy matters, but heart and hustle are what carry you through the tough days and into your breakthrough moments. So take a breath, check your dashboard, and reignite that spark.

For a free consult email runitright.llc@gmail.com.

Let others throughout Onslow County know about your products and services!

Check out the affordable ad opportunities for upcoming issues of Onslow Business.

Deadline for the July issue is June 25!

Learn more at onslowbusiness.com/promote/.

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Onslow Business

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Case Study: Calculating U.S. Tariffs on Imported Equipment with Key Components of Chinese Origin

By Owen George, Georges Neuenschwander, Qing Zhang, and Ginny Vaca, SBTDC International Business Counselors Background The U.S.-China tariff landscape remains fluid and subject to sudden policy shifts. Tariff rates applied to imported goods are determined based on the effective rate at the time the shipment clears U.S. customs.

Analysis Several challenges arise when attempting to calculate the applicable tariff for imported equipment that contains key components of Chinese origin, primarily due to the volatility of trade policies. Any cost estimation is subject to rapid and unpredictable changes, making accurate forecasting difficult.

It is equally complex to conduct a comparative cost analysis with a foreign supplier to evaluate the duty impact of Chinese-origin components.

The reliability of such an analysis depends heavily on the supplier’s ability—and willingness—to provide an accurate breakdown of component values (in U.S. dollars) at a specific point in time.

Not all foreign suppliers possess an equal level of transparency or technical expertise. Some may generate estimated values that lack

substantiation, and in extreme cases, may even fabricate figures to appear compliant.

Because the valuation process is self-certified and reliant on numerous variables, inconsistencies between suppliers are likely. In practice, these inconsistencies result in a playing field that is often uneven, with some suppliers being more precise—or more honest—than others.

the

Furthermore, in the absence of clear transparencies, the U.S. Customs Bureau may make their own calculation on the value of the Chinese components in a product.

As a result, for U.S. importers, navigating this process can resemble a “mission impossible.” The uncertainty surrounding tariff rates, combined with inconsistent supplier data, introduces significant risk into procurement decisions.

Conclusion Given the current and unpredictable nature of U.S. tariffs on Chinese-origin components, companies should carefully evaluate the timing and necessity of importing such equipment. In many cases, it may be prudent to delay purchases or explore

alternative sourcing options until greater regulatory stability returns.

Although this case study is specifically focused on imported products containing Chinese-origin components, challenges may also apply for products imported from many other countries.

For assistance navigating the changing tides of international trade, contact

University of North Carolina Wilmington Small Business & Technology Development Center (SBTDC) at (910) 9623744 or via email at uncw@sbtdc.org.

To register for free, confidential counseling, visit SBTDC.org and select the Wilmington location. After completing the registration form, a counselor will reach out to provide personalized assistance.

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Onslow Business

June 3, 2025

Small Business Outreach Planned Submitted by

Chris Rabassi, CFCM Office of Small Business Programs Marine Corps Installations East When:

•

31 Jul 2025, 9:00 AM to 4:00 PM

Premise of the Outreach Event:

Where:

Coastal Carolina Community College, James S. Melton Vocational Skills Building Room 104 A/B/C, 444 Western Blvd. Jacksonville, NC 28546 Purpose of the Outreach Event: •

•

Provide businesses general information on upcoming opportunities.

•

•

Inform and educate businesses on the North Carolina-based support organizations available to assist businesses in becoming eligible and competitive for Department of Defense contracts.

•

Inform businesses on how to do business with the various contracting organizations aboard Camp Lejeune.

Many businesses do not know where to start in becoming eligible and competitive for Department of Defense contracts.

For existing businesses, there are many new regulations and requirements regarding Department of Defense contracting.

Many businesses are not aware of opportunities aboard Camp Lejeune.

Goals of the Outreach Event: •

Businesses leave with a greater understanding of the support organizations available to assist them.

•

Increase the base of eligible and competitive businesses proposing on Department of Defense contracts. The focus for this event is on being competitive, meaning where to find proposals, how to write competitive proposals, and other key considerations for being competitive.

Planned Presenters Include: Coastal Carolina Community College, North Carolina Military Business Center, Marine Corps Installations East Small Business, NCWorks, NCGrowth, Marine Corps Community Services, Naval Facilities Engineering Systems Command, Marine

Corps Special Operations Command Who should participate in the Outreach Event: Businesses interested in doing business with the Department of Defense, businesses currently doing business with the Department of Defense.

Cost: Free to all registrants and presenters. However, you must register.

Event Registration Link: Registration will open the week of 2-6 June 2025 at www.ncmbc.us.

Registration will be limited to 75 attendees.

Stay in the know.

Subscribe to the Onslow Business newsletter (it’s also free!)

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June 3, 2025

Onslow Business

Page 15

Training Opportunities Coastal Carolina Community College Small Business Center coastalcarolina.edu/servicesand-support/servicescommunity/sbc/

Boots to Business James S. Melton Vocational Skills Center Thu, June 26 9:00 AM to 4:00 PM 2 sessions ending Fri, June 27

QuickBooks Part I James S. Melton Vocational Skills Center Tue, June 10 6:00 PM to 8:30 PM

Content Creation Through Story Telling - Webinar Thu, June 26 6:00 PM to 7:30 PM

QuickBooks Part II James S. Melton Vocational Skills Center Tue, June 17 6:00 PM to 8:30 PM

How to Build a Referral Network for Your Business

Online Visitors Into Customers

June 12, 1:00pm

June 25, 1:00pm

Creating a Personalized AI Marketing Agent for Your Business

Small Business Administration

June 17, 1:00pm

https://www.score.org/ business-education

Federal Certifications WOSB, 8(a), VOSB VetCert, HUBZone

June 18, 1:00pm

Tuesday, June 10, 2025 9:00 11:00 a.m. EDT

How to Conduct Keyword Research for Your Business Website June 24, 1:00pm

How to Start a Small Business- MCAS New River MCAS New River, Bldg AS-212, Room 222B Wed, June 18 9:00 AM to 4:00 PM

BNFAC: Finally SEO Made Easy - Webinar Tue, June 24 6:00 PM to 8:00 PM

Instagram Marketing for Your Business: Strategies for Promoting and Growing Your Brand June 5, 1:00 PM

How To Create A Marketing Plan For Your Small Business June 10, 1:00pm

https://www.sba.gov/events

Streamline Your AI Transforming LLMs into Efficient, Specialized Solutions

SCORE Online classes

Online classes

The Fundamentals of Website Design - Turning

North Carolina Historically Underutilized Business (HUB) Online Purchasing 101 Wednesday, June 18, 9:00 AM - 11:30 AM

Page 16

Onslow Business

June 3, 2025

JOED Announces Change in Leadership Submitted by JOED JOED Board Announces Resignation of Executive Director Mark Sutherland Jacksonville Onslow Economic Development Expresses Gratitude for His Contributions The Jacksonville Onslow Economic Development (JOED) Board of Directors announces the resignation of Executive Director Mark Sutherland. Mr. Sutherland began his tenure with JOED as Deputy Director in 2018 and was promoted to Executive Director in 2019.

During his time with JOED, Mr. Sutherland played a pivotal role in recruiting new businesses to the region and advancing multiple major economic development projects. Among the most

notable are the growth of Holly Ridge’s Camp Davis Industrial Park and the successful launch of Project Frontier in Jacksonville, which became an Amazon distribution facility expected to create significant employment opportunities in the area.

Board Chair Melissa J. Anderson praised Sutherland’s dedication: “Mark was always on the hunt and consistently built strong connections between businesses, property owners, and local governments.

He never wavered in his commitment to positioning Onslow County as an economic powerhouse in eastern North Carolina. The JOED Board of Directors thanks him for his service and wishes him continued success in his future endeavors.”

Jacksonville Onslow Economic Development is a nonprofit organization founded in 1970

with a mission to recruit new businesses and investment, create jobs, and support industrial growth in Onslow County. The JOED Board is composed of members representing area businesses, citizens, and local governments.

Jacksonville Onslow Economic Development 421 Court Street, Jacksonville joed@JOEDNC.com https://joednc.com/

Coming September 2025 An Exciting Event

For Your Business!

Details in the July issue of Onslow Business.

Onslow Business is published on the 3rd of each month (or the business day closest to the 3rd).

at

This unique and valuable business publication is available free over 70 locations throughout the county. Want to be a part of it?

Check out onslowbusiness.com to learn how to promote your business, find print copies, and read previous issues.

Thanks for reading!