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The only publication dedicated to business in Onslow County onslowbusiness.com

May 3, 2025 Vol. 2 Issue 5

May is Small Business Month Since 1963, the United States has been celebrating National Small Business Week, which was established by President John F. Kennedy. This year, Small Business Week spans from May 4 to May 10.

The week is a tradition that “recognizes the critical contributions of America’s small business owners while also promoting and encouraging new entrepreneurship opportunities and resources,” as described by the U.S. Economic Development Administration.

Ten years earlier, in July 1953, President Dwight D. Eisenhower signed the Small Business Act into law, creating the U.S. Small Business Administration (SBA). Today the SBA defines a small business as “most manufacturing companies with 500 employees or fewer, and most non-manufacturing businesses with average annual receipts under $7.5 million.”

Most businesses in Onslow County are considered to be small businesses. The NC Department of Commerce reports that there are approximately 3,600 establishments in private industry throughout the county including about 1,100 retail businesses.

Small businesses are the backbone of the economy in Onslow County, North Carolina, and the country as a whole.

A WCNC Charlotte report stated that there were “more than 964,000 small businesses in North Carolina, with more than 1.7 million small business employees in the state.” The U.S. Chamber of Commerce reports that there are 33.2 million small businesses and startups across the country.

According to DataUSA, “The economy of Onslow County, NC employs 69.6k people. The largest industries in Onslow County, NC are Retail Trade (10,043 people), Health Care & Social Assistance (8,280 people), and Accommodation & Food Services (7,200 people).”

The U.S. Chamber of Commerce advises that Small Business Month is a good time to focus on strategies to grow, including: •

Refining the business marketing strategy

•

Optimizing the business website

•

Improving customer relationships and engagement

COMPLIMENTARY

Making a difference for businesses in and around the Greater Onslow County area: Jacksonville, Swansboro, Richlands, Camp Lejeune, Holly Ridge, Hubert, Sneads Ferry, North Topsail Beach, Surf City, and beyond.

INSIDE THIS ISSUE

•

Delegating and automating tasks, to free up the business owner’s time.

Small Business Month is also a good time to support other small businesses throughout Onslow County.

Area resources for small businesses include the Small Business Center at Coastal Carolina Community College and chambers of commerce throughout the county.

Networking and training opportunities for the month of May are listed on pages 5 and 15, inside.

Topsail Community Update ............... 2 A Passion for Helping ............... 3 Chamber Corner .... 4 Networking Opportunities ....... 5 Tourism’s Impact ... 6 Ransom Room Honors History................ 7 Keys to OMH Success ............... 8 Sensory-Friendly Business Practices . 10 Being Competitive for Contracts ........... 11 Embracing Abundance .......... 12 Human Touch, AI in Hiring ................ 13 Treasure Launches Food Drive .......... 14 Training Opportunities ...... 15 Protecting Your Business ............. 16

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Greater Topsail Community Update Coming May 13 Submitted by Tammy Proctor

The Greater Topsail Area Chamber of Commerce & Tourism is pleased to announce the upcoming Greater Topsail Community Update, a special breakfast event bringing together leaders from four municipalities – Holly Ridge, Surf City, North Topsail Beach, and Topsail Beach – and including the North Carolina Department of Transportation (NCDOT), and a legislative representative to discuss important projects impacting the region.

This informative gathering is an opportunity for residents, business owners, and stakeholders to stay informed and engaged with the progress of our local communities.

Attendees will enjoy a breakfast buffet while hearing firsthand updates on upcoming initiatives, including capital improvement projects and other key developments. The program will also include an opportunity for attendees to submit questions for discussion.

Registration: Register online at topsailchamber.org. Click on events, go to the May calendar, and click on May 13 event.

For more information, please visit topsailchamber.org or

contact Director Tammy Proctor at 910-329-4446.

Event Details:

Date: Tuesday, May 13, 2025 Time: 8:00 a.m.

Location: Holly Ridge Community Center 404 Sound Rd. Breakfast Buffet Cost: $20 per person

The Greater Topsail Community Update is proudly sponsored by the Greater Topsail Area Chamber of Commerce & Tourism.

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May 3, 2025

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A Passion for Helping People Feel Better A nurse for 27 years, Karen Williams says, “I always knew this was what I wanted to do.”

In April 2023, Williams launched Rejuvenate Med Spa in Swansboro because she really wanted to help people feel better.

Williams has spent her career doing just that, helping others as a nurse in women’s health and in a pain clinic. When she started her nurse practitioner program, she says, her goal was to open her med spa so she could help men and women be healthier and feel better about themselves.

Rejuvenate Med Spa has already outgrown two spaces.

They opened in a small space and quickly outgrew it, both in terms of services available and clients coming in the door. In May 2024, they moved to their current space on Sabiston Drive in Swansboro. Now, Williams says, they may soon look to expand that space to be able to offer additional services to their growing client base.

Some of those services are provided by Teresa Myers, who joined the med spa team in August 2024. An esthetician, Myers had previously worked as a medical assistant. She decided to pursue a career in skin care from her own experience in “going down a rabbit hole” looking for a skin care solution. Myers says, “sometimes people are more about taking your money than

really guiding you and helping you figure out what you need to do.”

Karen’s husband, Mike, is also part of the Rejuvenate Med Spa team. Retired from the Navy, Mike is Karen’s “biggest supporter.” He says that he does “whatever I can do to help, a lot of behind-the-scenes stuff.” Mike adds that he promotes her “every chance I can.”

Mike explains that he met Karen toward the end of his Navy career. He says, “I saw what she did as a nurse and just fell in love with it. So I retired from the Navy, went to nursing school and followed her into that career.”

Spa partners also include Crystal Coast Brows and Wildflower Massage. The collaboration between the businesses works well for the providers and the customers.

Myers adds, “we’re passionate about what we do.” She adds that they want everyone who comes to them to be comfortable and to have access to their affordable services.

The spa team says they have recently seen a huge uptick in customers since participating in the Swansboro Area Chamber of Commerce’s business expo. Williams is looking forward to expanding, with a goal of being a “one-stop shop” for women and men to be able to feel better about themselves.

Teresa Myers, Karen Williams, and Mike Williams

Rejuvenate Med Spa services include laser hair removal, microneedling, bio-equivalent hormone replacement therapy, medical weight loss, vaginal rejuvenation, hair restoration, facials, dermaplane, and other laser and aesthetic services. https://rejuvenatebykaren.com/ 910-467-3253 620 E Sabiston Dr, Swansboro Open 12:30-5:30, M-F, with other hours by appointment

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May 3, 2025

Chamber Corner

By Diana King Barnes Executive Director Richlands Chamber of Commerce The Richlands Chamber of Commerce is thrilled to witness the incredible growth and progress unfolding right here in our beloved town.

Richlands, NC. This special occasion was an opportunity for citizens of all faiths to join in prayer for our leaders, our community, and our nation.

We are proud to announce the upcoming addition of a Cook Out Restaurant and a new hotel, both of which mark significant milestones in our town’s economic development.

These new establishments not only promise to create jobs but also enhance the quality of life and hospitality experience for residents and visitors alike.

Looking ahead, the Richlands Chamber of Commerce is proud to announce our 2nd Annual Freedom Festival, scheduled for June 29, 2025, at 4:00 PM. The event will take place at Heritage Elementary School, conveniently located across the street from McDonald’s in Richlands.

Grow, Richlands, Grow!

Our community came together in unity and reflection for the National Day of Prayer, held on May 1, 2025, at 8:45 AM at the Richlands Town Hall in

This exciting community celebration will feature food, entertainment, and activities for all ages, as we honor our nation's freedom and the unity of our town.

Richlands is on the move, and the Chamber is dedicated to supporting this positive momentum.

We are excited about what’s ahead and look forward to continuing to grow together as a vibrant and connected community.

Richlands Chamber of Commerce www.richlandschamberofcommerce.com/ 910-601-5266 or 910-389-6220 richlandsncchamber@gmail.com

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Networking Opportunities Greater Topsail Area Chamber of Commerce To register visit the Chamber’s website: topsailchamber.org/ events Topsail Young Professionals Tuesday, May 13, 5:30 PM 7:30 PM Shaka Taco / Iron Clad 2368 Country Club Dr, Hampstead Coastal Masterminds Tuesday, May 20, 4:00 PM 5:30 PM Chamber Office WomenConnect WomenConnect in Hampstead May 8, Noon, at Nineteen Restaurant, located at Olde Point Country Club Mornings with WomenConnect in Holly Ridge May 22, 7:30 a.m., at Southern Roots Grille

Mornings with WomenConnect in Hampstead May 1, 7:30 a.m., at Taste of Sunrise Coffee House WomenConnect in Sneads Ferry May 6, Noon, at Rick’s Restaurant

Chapter Meeting Thursday, May 15 5:00pm-7:00pm Blackbeard’s Triple Play Restaurant, Jacksonville www.veteransbusinesscollectiv e.org/chapters-events

All events are free. Attendees order from menus at their own expense.

Richlands Chamber of Commerce

Brainstorming

May 28, 9:00am 200 S. Wilmington Street

Monthly networking session for sales professionals, sharing ideas and encouragement May 22, 5:30pm-7:30pm Uncork Unwine 754 Ramsey Rd, Jacksonville Veteran Business Collective

Coffee Social Friday, May 2 8;00am-9:00am Blend Café, Jacksonville

Conversations to Contracts Conversations to Contracts is a premier local industry expo designed to connect entrepreneurs and small businesses with the regional supply chain.

Tradeshow (9:00 AM - 11:00 AM): The event will feature an engaging tradeshow, where attendees can explore new products and services, network with potential partners, and learn more about supplier diversity initiatives.

This is an ideal opportunity for small businesses to build relationships and strengthen their presence in the local business community.

Date: May 9, 2025 Location: Sturgeon City Environmental Education Center, Court Street, Jacksonville, NC Tradeshow Hours: 9:00 AM - 11:00 AM Cost: Free to attend (registration required) Registration: Space is limited, and attendees are encouraged to register in advance at https:// genesisblock.zohobackstage.com/c2cjacksonville-2025.

For More Information: For any questions or additional information, please contact Aariene Hansley at aariene@genesisblockilm.com.

All local business owners invited www.richlandschamberofcom merce.com/ Swansboro Area Chamber of Commerce Holds “networking events yearround, including our Business After Hours and General Membership Meetings held monthly, and our annual Business Showcase.” Contact the chamber for more info. swansborochamber.org/

Professional Book Club The Energy Bus

By Jon Gordon May 14, 10am Blend Café 109 Marine Blvd, Jacksonville Jacksonville Networking— Blend Event Connect with fellow professionals over great conversations, coffee, and community May 31, 9am Blend Café 109 Marine Blvd, Jacksonville RSVP—Jacksonville Networking Facebook page

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Tourism Impacts Business Growth and Economic Development Salem Clarke, Tourism Director for Onslow County Tourism, says that tourists come to this area to “see something and then spend their money on businesses.” Small businesses, in particular, benefit from visitors in the May to October timeframe.

The tourism office focuses on supporting small businesses throughout the county yearround. In fact, Clarke says, the “big thing for us is promotion.”

She advises businesses to make sure they are listed on the tourism website (onlyinonslow.com) and to let the staff know if there are events planned.

Clarke also emphasizes that businesses should ensure their information is consistent with what they’re able to offer.

Visitors to the county may go to the tourism website or to the business website itself to get information about where they want to go or what they want to do while here. The business hours, products and services, and location must be accurate and consistent across all platforms.

“There are a lot of things to do” in Onslow County, Clarke notes. She adds, “sometimes you have to go look for them.

That’s also why we love to promote local.”

Tammy Proctor, director of the Greater Topsail Area Chamber

of Commerce & Tourism, notes that “In the Greater Topsail Area, the travel industry contributes millions of dollars to the local economy, supporting local businesses and fostering long-term growth.”

Clarke says that in 2023, Onslow County ranked 17th among the 100 North Carolina counties in terms of visitor spending. Revenue numbers for that year, the most recent figures available, included $27 million in retail spending, $50 million in recreation, $132 million in food and beverage spending, and close to $100 million for lodging.

Approximately 2,500 individuals are employed in tourism-related businesses in the county, with labor income totaling $95 million. Tourism brought in $14.5 million in state taxes and $14.3 million in local taxes. Clarke says, “the number we always love to share is we saved every resident $134.63 in taxes each year.”

National Travel and Tourism Week is May 4-10. During the week, Clarke and others will be stationed at the I-95 welcome centers at the north and south end of the state, promoting Onslow County to visitors.

Although most associate “tourist season” with the summer months, Clarke says the season actually extends from May through October.

Salem Clarke, Tourism Director, Onslow County Tourism The few months before and after summer are referred to as “shoulder seasons.” The fall months are fishing season as well as the time of year when many festivals are scheduled.

Certain businesses thrive on visitors during the winter months because of the nature of what they have to offer, such as hay rides and holiday displays.

Proctor adds that “Travel drives economic opportunity and

Photos provided by Onslow County Tourism

strengthens our community. So many of our businesses in the Greater Topsail Area thrive because of the tourism industry.”

Check your business information on the Onslow County Tourism site at onlyinonslow.com.

Contact the tourism office at tourd@jacksonvilleonline.org or (910) 347-3141.

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Unique New Business Honors Downtown History Almost 125 years after RP Hinton constructed the brick building in downtown Jacksonville, a new cocktail and dessert bar will honor his name in the space he built. The Ransom Room, with a planned opening in the summer of 2025, is named after Ransom P. Hinton, who served as mayor of Jacksonville and operated his own business, the Hinton & Kuntz Mercantile Store, in the early 1900s.

The structure at 622 Court Street, now known as Biagio’s, was the first brick building in the area, built five years before the courthouse for which the street is now named.

Ransom Room is the brainchild of Martin and Lori Aragona, partnering with Sean and Gina Sands, to launch a unique cocktail bar that will also feature flatbreads and desserts.

Sean Sands describes Ransom Room as a “high end cocktail bar,” that will focus on “fresh everything.” They plan to use their own mixers, made from fresh fruits and herbs, for their craft cocktails. Gina adds that they will feature pinsa flatbreads from Italy. A variety of desserts will be sourced locally.

The ideas for the Ransom Room involved “a lot of evolution.” Sean says that Martin and Lori approached him and Gina with an idea earlier this year, for a cocktail and dessert space in their building. He says, “so it started

and then it grew and then it changed and evolved, and it just has developed into what it is now.”

Sean and Gina both have had restaurant experience. In fact, they say they are now returning to their roots in a sense. Martin explains that “Sean grew up in Key West and had restaurant experience there. And Gina is a Jacksonville High School graduate and had restaurant and bar experience here in Jacksonville.”

Sean adds that he started working as a bus boy at age 14.

He went on to work in multiple restaurants and then joined the Marine Corps at age 23. He ended his military career after almost 11 years with a duty station in Jacksonville.

Gina also worked in restaurants extensively, including stints as a floor manager and a bar manager, then decided to attend beauty school. She and Sean now run a hair salon and barber shop in a building also owned by the Aragonas, Five16 Salon & Barber Co. Both say they are excited to get back into the restaurant business, with the opening of the Ransom Room.

Gina says it is also exciting that their offerings will go “hand in hand” with others in the Biagio building, including Clove Hitch Beer Company and the Overruled Smash Kitchen, which will open soon as well. A piazza in the center of all the restaurants offers customers a

Sean Sands, Gina Sands, Lori Aragona, and Martin Aragona place to gather and enjoy food and drink from each establishment, in a familyoriented building.

Martin says that the Ransom Room concept “fulfills our vision.” Lori adds that “we always knew we wanted that unit to be a cocktail bar.” She says that Sean thought of the idea of also offering flatbreads and researched and found the pinsa variety.

All agree that the Ransom Room will be a “fun social kind of elevated experience, different than anywhere else around here.” Leaning toward the upscale with a selection of high end liquors, Ransom Room will also offer a relaxed vibe in an intimate environment.

Ransom Room will open this summer at 622 Court Street in Jacksonville. Their hours will be 4-10 Tues-Thurs and 4-11 Fri & Sat.

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Community Engagement, Economic Impact Keys to OMH Success “Healthcare economics are unusual,” says Dr. Penney Burlingame Deal, Onslow Memorial Hospital’s President and Chief Executive Officer.

She adds, “the usual laws of supply and demand don’t necessarily apply.”

Burlingame Deal has been involved with Onslow Memorial Hospital (OMH) for many years, starting with clinicals as a young nurse.

Originally from New York, she and her husband moved to Jacksonville when he was stationed at Camp Lejeune as a Marine.

Her inspiration to transition into healthcare from her previous business career came from her mother-in-law, who was a psych nurse and “a wonderful human being.” She decided to go to nursing school herself and describes her education at Coastal Carolina Community College as “stellar, a perfectly wonderful nursing program.”

After a short stint in med surg nursing, she moved into the emergency department at OMH, saying she “loved emergency department nursing.” A move to Virginia came with positions in the emergency department at Mary Washington Hospital and as a corporate nurse for Freddie Mac, positions she describes as “interesting.”

When she moved back to Jacksonville, Burlingame Deal went back to work in the emergency department at OMH. She says that even though there were some new faces in the department, “I felt like I was coming back home to family.”

Burlingame Deal then held “progressively more

responsible positions” and was encouraged by her mentor, Dr. Ed Piper, who had been appointed Interim CEO in 2000 to move into healthcare administration. She says, “sometimes you just have to take that leap of faith.” When Dr. Piper retired in 2016, Burlingame Deal took over as CEO of the hospital.

OMH celebrated its 80th anniversary in 2024. The hospital moved into its current building at Western Blvd and Huff Dr in 1974. The only civilian acute care hospital in the county, their services have expanded throughout the decades.

One of the largest employers in the county, OMH now owns five clinics as well. They employ providers and staff for the Onslow Surgical Clinic, Onslow Ear Nose & Throat, Central Coast Dermatology, Onslow Internal Medicine & Primary Care, and Onslow Pulmonology Associates. Part of the hospital’s strategic plan is to develop a 36,000 sq ft medical office building that will have all of the services in one place.

Burlingame Deal says, “we're here for our community and we're here to support them in any way we can.” She adds that she and her team have “spent a lot of time through the strategic plan around community awareness and perception.” In addition to an emphasis on community engagement, OMH plays a significant role in the county’s economy.

An important part of the hospital’s impact on the community is the “uncompensated care piece,” Burlingame Deal explains. That is the amount that “what we as a hospital absorb for our

community who either can't pay or have some inability to pay.”

Uncompensated care is also an integral part of the “unusual” economics of healthcare. OMH wrote off $36,977,896 in uncompensated care in fiscal year 2024. In fiscal year 2024, there were 6,913 admissions with an average daily census of over 100. They saw 57,783 emergency department visits and 41,515 clinic visits. The 162-bed facility employs 1,200 people.

OMH recently announced that “Starting with the 20252026 academic year, all students accepted into Coastal’s Associate Degree Nursing (ADN) program will qualify for the Onslow Memorial Hospital Nursing Scholarship Program.” They add that “This groundbreaking program offers full financial support to nursing students pursuing their Associate Degree Nursing (ADN) at Coastal.” The program “ensures employment with OMH upon graduation and

successfully passing the NCLEX exam.”

Burlingame Deal says she has been “blessed to be surrounded by the most wonderful people.”

Of the porgress the hospital has made in recent years, she adds, “credit goes to the wonderful people around me.”

She adds, “we are trying to make a difference, one patient at a time.”

Penney Burlingame Deal, DHA, RN, FACHE President and CEO (Photo provided by OMH)

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Incorporating Sensory-Friendly Practices into Your Business Insights from Speech and Occupational Therapists

In today's diverse world, making your business sensoryfriendly is more than just a trendy idea it's becoming essential. With growing awareness of sensory sensitivities, especially for individuals with autism and other developmental challenges, many businesses are looking for ways to be more accommodating. In this article, we’ll share simple strategies to help you create a sensory-friendly environment, featuring helpful tips from our team of speech and occupational therapists.

Understanding Sensory Sensitivities Before diving into sensoryfriendly practices, it’s important to know what sensory sensitivities are all about. Different people react to things like noise, bright lights, or crowded places in unique ways. For some, too much sensory input can cause anxiety, feeling overwhelmed, or wanting to retreat. By keeping these needs in mind, businesses can create a welcoming space for everyone!

Key Strategies for Incorporating SensoryFriendly Practices 1. Create a Calm Environment - Lighting: Use soft, adjustable lighting instead of harsh fluorescent bulbs.

Consider the use of natural

light where possible. Dimmer switches can help in creating a comfortable ambiance.

- Noise Reduction: Incorporate sound-absorbing materials such as carpets, curtains, or acoustic panels.

Offering quiet areas or soundproofing spaces can help minimize overwhelming auditory stimuli. There are several really modern options now that are not only functional but beautiful to match any design.

2. Sensory Zones - Create designated areas in your business that cater to different sensory needs. For example, consider setting up a cozy sensory corner filled with calming visuals and comfortable seating. This little oasis allows individuals to take a break from the hustle and bustle when things get overwhelming. Not only does it help those who might need a moment to recharge, but it also shows that your business values everyone’s comfort.

Plus, having these spaces can make your environment feel more welcoming for all!

3. Visual Aids and Signage - Use easy-to-read signs with helpful visuals to guide customers through your space.

This can really help reduce anxiety and give everyone a clear sense of structure, especially for people with

developmental challenges. It’s all about creating a more comfortable experience for everyone!

4. Texture and Tactile Experiences - Incorporate a variety of tactile experiences in your business. This could include textured walls, interactive displays, or sensory bins filled with various materials. Keep in mind that these elements should be easily accessible, safe for all customers as well as able to be cleaned.

5. Staff Training - Equip your staff with the knowledge and skills to support individuals with sensory sensitivities. Training sessions led by speech and occupational therapists can provide valuable insights into effective communication strategies and ways to assist customers in a sensoryfriendly manner. (Our team at Tidal would be happy to come out and provide that for any business) 6. Feedback Mechanisms - Create opportunities for feedback from your customers regarding their sensory experiences in your business.

Surveys or suggestion boxes can help you understand what works and what may require adjustments in the future.

Implementing Changes Gradually You don't have to make all your sensory-friendly changes at once! Start with a few small adjustments and see how they work. It’s also a great idea to team up with professionals like speech and occupational therapists—they can offer personalized advice that fits your unique business and customers. Take your time, and you’ll create a welcoming space for everyone!

Incorporating sensory-friendly practices into your business is a proactive step toward inclusivity and customer satisfaction. By understanding sensory sensitivities and implementing targeted changes, you can create a welcoming space for individuals of all abilities.

Through education and collaboration with speech and occupational therapists, your business can thrive as a model of accessibility and understanding in an increasingly diverse world.

Tidal Therapy Solutions www.tidaltherapync.com/

May 3, 2025

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Updated: Being Competitive for Dept of Defense Contracts

By Chris Rabassi, CFCM Office of Small Business Programs Marine Corps Installations East Here updated information on being competitive:

-sam.gov (Contract Opportunities)

Government Contract Assistance Programs-GCAP (North Carolina only) and APEX Accelerators: Government Contract Assistance Programs in North Carolina only are part of the Small Business Training and Development Center (SBTDC).

APEX Accelerators (part of DoD Office of Small Business Programs).

-GSA: (hallways.cap.gsa.gov/ app/#/ (Acquisition Gateway). GSA has its own process for vendors to be on GSA Schedule, so review www.gsa.gov for the process and requirements.

Both GCAP/APEX Accelerators can assist you with understanding Government procurement regulations, contract terms, conditions, and formats. They can also help you in obtaining a Unique Entity Identifier (UEI) which replaced the DUNS number, assist with your SAM registration, WAWF (invoicing) registration determining business size and obtaining socio-economic designations. GCAP/APEX Accelerators will also review proposals IF you give them enough lead time!

GCAP counselors, Joel Guge, (919) 5130623, jwguge@ncsu.edu Pam Racer, (818) 227-3459, pracer@sbtdc.org, and David James, jamesd@uncw.edu.

Ensure your company capabilities are clearly accurately reflected in the Dynamic Small Business Search Engine: (web.sba.gov/ pro-net/search/ dsp_dsbs.cfm). Do not leave this section blank!

Research Federal Procurement Data Systems -Next Generation (FPDSNG) Federal Procurement Data System - Next Generation (fpds.gov). FPDS-NG provides information on contract awards (over $25,000) across all Federal agencies. Therefore, you can see what agencies are buying, and the contract award amount.

Ensure you aggressively monitor all Government Points of Entry (GPE)

Ensure you aggressively monitor each of the above for Requests for Information (Government has a general idea of what it needs and is seeking commercial vendors that can possibly support), Sources Sought (Government knows what it needs, and contracting is trying to determine if large/ small businesses can support), Synopsis and Proposals.

Requests for Information, Sources Sought and Synopsis are all forecasting indicators.

Synopses are the best forecasting indicator of the three because the Government says when a solicitation is anticipated to be posted. Please note, responses to sources sought and requests for information are not official proposals, you will still have to provide an official proposal once a solicitation is posted.

LPTA vs. Best Value. The Federal Government has put more emphasis, through regulations and procedures, on making best-value awards vice Lowest Price-Technically Acceptable (LPTA). Therefore, your proposals need to include language that demonstrates why your company represents the best value to the Government.

For your Solicitations/ Proposals: -Propose and propose on time!

-Read the whole solicitation (including all amendments), complete all required provisions, and understand all clauses.

-Answer the tasks being asked and, when possible, elaborate on what benefits you bring to each task. What to you bring

that is over and beyond what the Government is asking for?

You must be careful here because this does not mean adding things the Government did not ask for. Rather, it means explaining how your product provides the greatest benefit to the Government.

-Write to the evalutator. This means you need to fully understand the evaluation criteria.

-Consider your volume of responses. Quality of responses overrides quantity of responses!!

Key provisions/clauses to focus on: -Instructions to Quoters (Specific guidance on proposal formats and how the Government is soliciting. If you fail to comply your proposal can be rejected!)

-52.212-2 Evaluation of Offers (How the Government will evaluate your proposal: LPTA, best value, specific evaluation criteria) -52-212.3 Representations and Certifications (this is where you identify what type of small business you are) -252-232.7006 Wide Area Workflow (Procurement Integrated Enterprise Environment (eb.mil)), help desk 1-866-618-5988) You will submit all invoices through this site and you should be registered in this site as soon as possible. You do not need to wait until you receive a contract award. o For Awards: -Ensure you know your government points of contact.

-Ensure you understand all base access procedures and timelines for getting base access.

-Ensure your manifests/ delivery documents have the contract number, contracting officer name, and government point of contact receiving the supply/service.

o Other Useful Resources: North Carolina Military Business Center (ncmbc.us): Great source of information and events regarding Federal and Department of Defense contracting.

Department of Defense Small Business Programs: https://business.defense.gov/ Defense Studies Institute for Military Bases: https:// defensestudies.net/pages/ military-bases-and-units

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May: Embracing Abundance and Strengthening Connections

By Jessica Marshall Run It Right Business Coaching and Marketing Solutions As the days grow longer and the warmth of May settles in, we’re reminded of the energy and possibility that this vibrant season brings. Nature is in full bloom—and it’s the perfect time to let your business do the same. With the right mindset and strategic action, May can be a month of transformation, connection, and abundant growth.

Eric Thomas puts it powerfully: "You’ve got to find something within, and that’s got to push you and that’s got to elevate you and that’s got to drive you." The drive for success starts internally—with passion, belief, and the courage to reach for more. When we nurture that internal fire and pair it with purpose-driven action, momentum builds.

This month, focus on building abundance—not just in

revenue, but in relationships, opportunities, and impact. Lisa Nichols often speaks of “overflow”—a state where we have so much good flowing through our lives and businesses that we naturally pour into others. That’s the kind of abundance that fuels long-term success.

Start by nurturing your network. Strong relationships are the backbone of any thriving business.

Admin Advice: Nurture Your Business Relationships

•Strengthen Key Partnerships: Invest time in meaningful communication with your suppliers and collaborators. Long-term growth thrives on trust and mutual value.

•Network Actively: Attend industry events, virtual or inperson. A single connection can lead to game-changing opportunities.

•Engage With Your Community: Respond to comments, answer DMs, and listen to your audience. People support the businesses that care.

•Seek Mentorship: Learn from those who’ve walked the path ahead of you. Their insight can help you avoid costly mistakes and inspire new ideas.

May is a reminder that what we focus on grows. Shift your mindset from scarcity to abundance. Celebrate what’s working, stay open to what’s possible, and take bold, consistent steps toward your goals.

Let the energy of this season elevate your business. Step into May with intention, overflow with purpose, and watch your business flourish like never before.

For a free consult email runitright.llc@gmail.com.

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May 3, 2025

Onslow Business

Page 13

Human Touch Still Crucial in AI-Driven Hiring, Survey Finds

By Cowanda Bazile Owner Express Employment Professionals—Jacksonville A recent Express Employment Professionals-Harris Poll survey reveals that 62% of U.S. job seekers would reconsider applying to companies that overly rely on generative AI during recruitment, reinforcing the irreplaceable value of human interaction.

Job Seekers Want More Human Involvement While many job seekers see AI as helpful for drafting resumes (78%) and creating mock interview questions (78%), concerns remain high about overuse. Notably:

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87% say meeting a human interviewer is critical for assessing soft skills as AI cannot effectively vet candidates for cultural fit and attitude.

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84% prefer a human to conduct the initial interview, and review resumes.

tools in their job search, compared to 27% of men.

AI’s Growing Role in Business Operations Beyond hiring, 66% of hiring managers report their companies use AI, citing benefits like:

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Enhancing customer service (64%)

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Improving process efficiency (62%)

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Closing the skills gap (60%)

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Freeing up employee time (58%) Nearly half of companies (48%) use AI and automation to fill open roles, and 54% plan to aggressively expand AI use if hiring challenges persist.

Alarmingly, 43% of employers expect to replace a significant portion of their workforce with automation or AI within five years.

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73% believe the risks of AI outweigh its benefits in hiring.

Balancing Efficiency and Empathy

The survey also highlights gender differences, with female job seekers less likely than males to view AI-generated assistance as appropriate for resumes, outreach responses, and assessments. Over 40% of women have never used AI

While 83% of hiring managers see clear benefits to AI, 68% caution that it carries risks without maintaining human involvement. An overwhelming 89% stress the need for human judgment in evaluating soft skills.

"AI is undeniably a powerful tool, but its role should be to complement human judgment, not replace it," said the late Bill Stoller, and visionary leader and former CEO of Express Employment International. "In the evolving landscape of AI, transparent communication with job seekers about AI’s use and benefits is crucial. Striking the right balance between AI efficiency and human empathy will enhance recruitment processes and maintain the trust and confidence of potential employees."

Cowanda Bazile, owner of Express Employment Professionals in Jacksonville, NC, adds, "In staffing and hiring, people trust people.

Technology should enhance the experience, not replace the relationship. A handshake, a conversation, and a human connection still make all the difference."

Express Employment Professionals www.expresspros.com/ jacksonvillenc/ 461 Western Blvd. Suite 118 Jacksonville

Page 14

Onslow Business

May 3, 2025

Better Homes and Gardens Real Estate Treasure Launches Food Drive Better Homes and Gardens Real Estate Treasure is partnering with The Salvation Army on a food drive. As an added incentive, those who donate will be entered into a drawing to win a 65" TV. The initiative runs through May 25.

Ana Scott, Growth & Success Director and Broker, says, “At Better Homes and Gardens Real Estate Treasure, we believe success is more than

sales — it’s about showing up for our community. This food drive is just one way we’re trying to be a blessing, not just a business.”

While all donations are welcome, Treasure has discussed the need with the Salvation Army and there are certain items that are needed more than others. They request six specific items to pack in their Sunny Day Snack Boxes: —Can of ravioli —Ramen noodles pack —Peanut butter —Box of cereal —Jelly —Box of Pop-Tarts Participants can enter to win a 65" TV as well as smaller prizes while donating food. To qualify for the drawing:

1. Drop off at least three approved food items at the Treasure office during the designated timeframe.

2. Take a photo in front of the 65” TV they are raffling and any other foods donated.

3. Share the photo on Facebook, tagging Better Homes and Gardens Real Estate Treasure and “checking in” at their office.

Food donations should be dropped off at 3815 Henderson Drive, Jacksonville. Hours are: 9 am-5 pm Monday through Friday, and Saturdays from 9 am-3 pm.

For more information, go to https://treasurerealty.com/Food-Drive.

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May 3, 2025

Onslow Business

Page 15

Training Opportunities Coastal Carolina Community College Small Business Center coastalcarolina.edu/servicesand-support/servicescommunity/sbc/ Small Business Bootcamp

James S. Melton Vocational Skills Center Wed, May 7, 9:00 AM to 12:00 PM

Boots to Business James S. Melton Vocational Skills Center Thu, May 22, 9:00 AM to 4:00 PM 2 sessions ending Fri, May 23

BNFAC- Getting it all done: Time Management for Small Business OwnersWebinar Tue, May 27, 6:00 PM to 7:30 PM

Storytelling - Story Driven Marketing - Webinar Thu, May 8, 6:00 PM to 7:30 PM How to Start a Small Business- MCB Camp Lejeune John A. Lejeune Education Center, Room 112, Camp Lejeune

Jacksonville-Onslow Chamber of Commerce

Wed, May 21, 11:00 AM to 1:00 PM

How to Utilize AI in Content Marketing to Create and Optimize Your Content May 15, 2025, 1:00pm

How to Optimize Your Google Business Profile to Boost Your Online Presence

May 22, 2025, 1:00pm

Loans, Grants and Other Funding Options for Women-Owned Businesses

Tuesday, May 6, 9:00 AM 2:00 PM 1099 Gum Branch Rd Jacksonville

May 29, 2025, 1:00pm

SCORE

James S. Melton Vocational Skills Center

May 13, 2025, 1:00pm

The Business Continuum: Building Resilience, Growth, and Impact

Wed, May 14, 9:00 AM to 4:00 PM

Nonprofit Executive Roundtable: Harnessing Library Resources Grant Discovery and Research

How to Write a One-Page Business Plan: A Step-byStep Guide

Online classes

Small Business Administration

Understanding and Improving Your Cash Flow Online Tuesday, May 6, 6:00 - 8:00 p.m.

SBA Webinar: Federal Certifications WOSB, 8(a), VOSB VetCert, HUBZone Online Tuesday, May 13, 9:00 - 11:00 a.m.

North Carolina Historically Underutilized Business (HUB) Certification Online Tuesday, May 13, 12:00 - 1:30 p.m.

Online classes

EEO Training and SBA Programs for North Carolina Small Businesses

https://www.sba.gov/events

Online

https://www.score.org/ business-education

GrowthWheel Tools for Small Businesses Operations: Facilities

Business Finance Basics Thursday, May 8, 1:00 PM

Tuesday, May 6, 2025 10:00 10:45 a.m.

Wednesday, May 14, 12:00 1:00 p.m.

Page 16

Onslow Business

May 3, 2025

Security: Practical Steps to Protect Your Business Detective Brandi Thompson with the Holly Ridge Police Department recently shared these safety tips for area businesses, at the Holly Ridge Business Leaders Luncheon held in April.

Door and Window Locks: • Strong, well-maintained locks are your first line of defense.

Invest in high-quality deadbolts for all exterior doors.

Ensure windows have secure locking mechanisms. Check locks regularly for wear and tear.

• Consider reinforcing doors and frames, as these are often points of entry for criminals.

Interior/Exterior Security Cameras: • Surveillance systems are a powerful deterrent. Place cameras strategically to cover entrances, exits, parking areas, and interior spaces where cash or valuable inventory are kept.

• Ensure your cameras are high -resolution and have night vision capabilities. Regularly check that they are functioning correctly and that footage is being recorded and stored properly.

• Clearly visible signage indicating the presence of security cameras can also be a deterrent.

Interior/Exterior Motion Lighting: • Motion-activated lighting is an effective way to deter intruders. Install it around the perimeter of your building, focusing on dark areas or potential hiding spots.

• Ensure lighting is bright and covers a wide area. Consider using energy efficient LED lighting for cost savings.

Alarm Systems:

Internet Crime Complaint Center (IC3).

• A reliable alarm system provides an added layer of security and can significantly reduce response times in the event of a break-in.

• Explore different types of alarm systems, including those with features like door and window sensors, motion detectors, and panic buttons.

Consider professional monitoring for 24/7 protection.

• Regularly test your alarm system to ensure it's functioning correctly, and make sure you have a clear procedure in place for responding to alarms.

Updated Emergency Contacts: • Maintain a current list of emergency contacts, including key employees, alarm company representatives, and your local police department.

• Ensure this list is easily accessible to authorized personnel. Review and update it regularly, especially after any staff changes.

Awareness: Vigilance and Reporting • Report ALL Breaches (Physical or Cyber) at First Discovery: • Time is critical when it comes to security breaches. Whether it's a break in, a theft, or a cyberattack, report it to the police immediately.

• Even if the incident seems minor, it's important to document it and notify law enforcement. This allows us to track crime trends and patterns in the area.

• For cyber breaches, also consider reporting to relevant authorities like the FBI's

Report ALL Suspicious Persons/ Vehicles/ Occurrences: • Encourage your employees to be observant and report anything that seems out of the ordinary.

• This includes suspicious individuals loitering near the business, unfamiliar vehicles parked for extended periods, or any unusual activity that raises concern.

• Provide clear guidelines to your staff on what to look for and how to report suspicious activity. Emphasize that it's always better to err on the side of caution.

The Importance of the Bigger Picture • Remember, you are a vital part of our community's security network.

• An incident that may seem insignificant to you could be a crucial piece of evidence in a larger investigation.

• By reporting all incidents and suspicious activity, you help us connect the dots, identify patterns, and prevent further crime.

Have Security Protocols in Place and Known by Employees:

Additional Points to Emphasize

• Develop and implement comprehensive security protocols that address various scenarios, such as robberies, burglaries, active shooter situations, and cyberattacks.

• In today's world, cybersecurity is just as important as physical security.

• Train your employees thoroughly on these protocols.

Conduct regular drills to ensure they understand their roles and responsibilities.

• Protocols should include procedures for: • Locking up and securing the premises • Handling cash and valuable assets • Responding to alarms • Reporting incidents

• Evacuating the building

Cybersecurity:

• Strong passwords, regular software updates, and cybersecurity training for employees.

Robbery Prevention: • Strategies for preventing robberies, such as limiting the amount of cash on hand, varying deposit times, and installing barriers or screens.

• Train employees on how to react during a robbery, emphasizing safety and cooperation.

Building a Relationship with Law Enforcement: • The police department is a resource and you are encouraged to contact us with any concerns or questions.

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