IT’S ALL ABOUT THE “W”

When it comes to developing ownable graphic elements it helps a great deal to leverage equitable elements that can be associated with the school district wherever possible. In this case the beautiful shape of the double U, or W, gives us some great opportunities to create beautiful crops that offer dramatic angles and shapes which can be used to compartmentalized visual information in meaningful and ownable ways.

Taking a 16:9 aspect ratio rectangle, feel free to explore different ways to make these shapes possible. Wether it’s the entire letter or zooming in close, see what opportunities lie ahead.

In the next slide, you will see examples of this in action!