April 2020 - The Ocean Connects Us

Footwear for the Island Lifestyle

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The Ocean Connects Us

ANYWHERE ALOHA has always been our expression of the belief that no matter where you are, you can live by the principles of aloha. Never has this been more true or more necessary. For centuries, Hawai‘i has held the answers to this physically isolated, yet interconnected way of life. As the most remote landmass in the world, Hawai‘i has thrived by promoting community

over individualism. Hawaiians have also prioritized taking the time to enjoy our natural surroundings—and that means frequent trips to the ocean, a perpetual source of fun, food, and spiritual renewal.

We thank you for walking beside us as we all navigate these uncertain times. We wish you and your ‘ohana blessings of health, safety, and aloha.

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M E N’S

Easy Going Everywhere THE SPACE WHERE WORK AND PLAY COLLIDE IS WHERE INSPIRATION HAPPENS. Introducing our new Lae‘ahi collection. Lightweight, breathable mesh sneakers that embody summer’s easy-going beach-to-boardroom lifestyle.

Airy footwear you can wear— just about anywhere.

ON MATT: LAE‘AHI, Pavement

Lae‘ahi Lī

(lie-ah-hee lee) INSPIRATION:

Crater on O‘ahu now known as Diamond Head, Lace – The sportiest member of our new Lae‘ahi Collection, the lightweight Lae‘ahi Lī boasts a breathable mesh upper with laces to get you down the dusty trail from Diamond Head (Lae‘ahi) to the sandy beach below, comfortably.

LEFT-TO-RIGHT: SHARKSKIN $ 1 1 0 LAVA ROCK $ 1 1 0 BONE $ 110

NEW STYLE

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NEW STYLE

Lae‘ahi (lie-ah-hee) INSPIRATION:

Crater on O‘ahu now known as Diamond Head – With summer just around the bend, we crafted the lightweight and breathable mesh Lae‘ahi slip-on as the perfect sandal alternative. As light and airy as the season, Lae‘ahi is the perfect, everyday beach sneaker for all your summer adventures.

LEFT-TO-RIGHT: BLACK $95, PAVEMENT $95, CLAY $95

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M E N’S

Step Toward

the Sea ‘Ohana Koa (oh-hah-nah koh-ah) TRANSLATION:

Family, Nature Tree – With a coral reef lug design on the outsole for added grip and traction, the ‘Ohana Koa, a stylish member of the waterresistant ‘Ohana family, walks the shoreline nimbly, no matter the coastal terrain.

LEFT-TO-RIGHT: TRENCH BLUE/STONE $70 DARK SHADOW $70 ESPRESSO/MUSTANG $70

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‘Ohana (oh-hah-nah) TRANSLATION:

Family – Our classic and comfortable ‘Ohana— water-resistant with a smooth footbed—is the kind of sandal that your entire ‘ohana (family) can wear to the beach, the dock, or down any path leading to the sea.

LEFT-TO-RIGHT: DEEPEST DEPTHS/CHARCOAL $70 DARK JAVA/RAY $70 FOG $70

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KAMU DAVIS HAS BUILT HIS LIFE AND LIVELIHOOD AROUND HIS PASSION FOR THE OCEAN. Whether he’s saving lives as a member of North Shore’s elite Lifeguard team or freediving with sharks, he’s never far from the water.

That doesn’t stop him from catching a quick wave or two before heading home.

ON KAMU: ‘OHANA, Dusk/Dark Shadow

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ON KAMU: NOHEA MOKU, Tradewind Grey

Drop-in Heel ®

Nohea Moku (noh-heh-ah moh-koo) TRANSLATION:

Handsome, Boat – Designed to elevate the traditional boat shoe, we crafted the Nohea Moku—with no-tie laces and stretch bootie construction—for the adventurous, oceanminded person whose life revolves around the coast.

LEFT-TO-RIGHT: CHARCOAL/CLAY $100 MUSTANG/HUSK $100 BLACK $100 TRADEWIND GREY/CLOUD GREY $100

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M E N’S

Ocean Driven

FOOTWEAR SHOULD NEVER BE HINDERED BY A PROXIMITY TO THE SEA. In fact, we believe that shoes and sandals should be equally as comfortable in the water as the people wearing them. It’s precisely why we offer a range of oceanminded footwear built for versatile, well-lived, aquatic lifestyles—tested by the Islands’ authentic ocean devotees.

Ulele (oo-leh-leh) TRANSLATION:

Move swiftly – Pre-work surf-check to pau hana drinks in town, the lightweight, versatile, and contemporary Ulele embodies everything you love about your sneakers— but in a sandal.

NEW STYLE

CLAY/MUSTANG $75

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Fit for the Path M E N ’S

Drop-In Heel ®

NO MATTER WHERE LIFE LEADS YOU IN HAWAI‘I, EVERY PATH SEEMS TO LEAD TO THE SEA. From fishing excursions to surfy beach days, life in the Islands revolves around the ocean—which is exactly why we want you to be equipped for any path that leads there.

MIO LĪ, Black

Mio Lī (mee-oh lee) TRANSLATION:

Cool, Lace – Pairing island craft with modern flavor, the Mio Lī offers a breathable, lightweight shoe thriving in any environment— active or casual.

BLACK $130

NEW STYLE

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‘Īnana (ee-nah-nah) TRANSLATION:

Active – With Hawai‘i’s brave lifeguards in mind— a community of oceangoing locals devoted to keeping our shorelines safe—we created our ‘Īnana shoe to be athletic, functional and downright rugged. A sneaker with exceptional traction in wet/dry environments.

LEFT: TRENCH BLUE $120

Siped outsole for added traction on wet surfaces

‘Ālapa Lī (ah-lah-pah lee) TRANSLATION:

Active, Lace – We created the sporty and lightweight ‘Ālapa Lī to capture the spirit of Hawai‘i’s active, makaibound (seaward) lifestyle, a versatile sneaker that takes you from a surf session, to the office, to the gym—all in one day.

POI/TRADEWIND GREY $100

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Moloã (moh-loh-ah) TRANSLATION:

Lazy – Whether a bike ride to the beach or boardroom pitch, the dapper Moloā, cloaked in antiqued waxed nubuck leather, is a master of casual versatility.

RAY/TOFFEE $130

Nalukai Slip-On (nah-loo-kah-ee) TRANSLATION:

Weathered – Sport a premium look this summer that’s as refined as it is casual. The Nalukai Slip-On brings footwear a step closer to absolute effortlessness, making this slip-on perfect for a seaside weekend retreat.

RIGHT: FOX/BONE $110

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“AS AN ARTIST, A LOT OF OUR WORK HAS TO DO WITH THE IDEA OF FINDING JOY AND ADVENTURE. AND FOR US, LIVING IN HAWAI‘I, THAT COMES IN THE FORM OF PLAYING IN THE OCEAN.” – Matt Ortiz Artist — Wooden Wave

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M E N ’S

Some Stories Never Fade

Hiapo (hee-ah-poh) TRANSLATION:

First Born – Crafted with naturally tumbled or marbled full-grain leather, using hand-sewn traditional whipstitching, and completed with traditional moko tattoo artwork on the footbed, the Hiapo sandal is one of our original favorites.

THE RICH TRADITION OF TATTOO IN POLYNESIAN CULTURES HAS EXISTED FOR OVER A MILLENNIUM AND IS STILL WIDELY PRACTICED TO THIS DAY. From designating caste to familial markings to celestial lore—every tattoo tells a story. With detailed moko artwork laser-etched on the footbeds telling the tale of the first Hawaiians, we celebrate this ancient art in our sandals.

TOP-TO-BOTTOM: CHARCOAL/LAVA ROCK $120 RUM/DARK WOOD $120 LAVA ROCK $120 TEAK/KOA $120

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M E N ’S

1

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Connected

by Tradition 2 TOP-TO-BOTTOM:

1

Hawai‘iloa Kia Ihu

2

Pikoi (pee-koy)

(ha-vye-ee-loh-ah kee-ah ee-hoo)

TRANSLATION:

TRANSLATION:

Core of a Fruit – Unassumingly stylish, while exuding comfort and confidence in every step, Pīkoi is an easy-to-wear sandal that can travel with you anywhere—especially if that path leads you to the coast.

Curved End Piece at the Fore of the Mast – Carefully crafted sandal designed to celebrate the legendary Hawai‘iloa voyaging canoe, the details in the Hawai‘iloa Kia Ihu symbolize a collaboration of cultures bound by the sea.

3

GOLDEN SAND $100 TAUPE GREY/HUSK $120

3

Kūlia (koo-lee-ah) TRANSLATION:

Outstanding – The rustic yet refined Kūlia in natural Italian leather is a masterfully crafted sandal, adding a touch of class to any special occasion. Bring on the beach wedding season.

DARK WOOD $175

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Nui

4

Nalukai Sandal (nah-loo-kah-ee) TRANSLATION:

Weathered – As refined as it is relaxed, the Nalukai Sandal, blends island soul with modern sophistication. Featuring distinctly handsome, burnished leather straps and footbed, the Nalukai Sandal has a minimal, timeworn aesthetic with instant comfort.

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TAN $110

(noo-ee) TRANSLATION:

Greatest – When you’re looking for a sandal that can go from surf check to dinner date without missing a step, opt for the Nui. Combining exceptional comfort with authentic craftsmanship, the Nui translates through all of life’s daily adventures.

5

SAND $85

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Shop A ll Le ather S andals at O luKai .c om

ON KAMU: NALUKAI SANDAL, Fox

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THE INSPIRATION

Honoli‘i Surfbreak

Men’s ‘Ohana Pa‘i (oh-hah-nah pah-ee) TRANSLATION:

Family, Print – Water resistant and ready for any ocean environment, the sure-footed Men’s ‘Ohana Pa‘i features contemporary ohe kapala and pahoehoe lava artwork emblazoned on the straps.

Honoli‘i is the center of Hawai‘i Island’s surf culture on the windward side. A place where surf-stoked groms share the lineup with lifelong surfers while local families and visitors watch from the narrow road overlooking the break.

LEFT ABOVE: TRENCH BLUE/PAHOEHOE $70

Men’s Lae‘ahi Pa‘i (lay-ah-hee pah-ee) INSPIRATION:

Crater on O‘ahu now known as Diamond Head, Print – A beachy slip-on shoe built for the long walk to the shoreline, the durable Men’s Lae‘ahi Pa‘i features custom artwork depicting all five Hawai‘i Island volcanoes and the red blossoms of the sacred ‘ōhi‘a lehua tree.

LEFT BELOW: TRENCH BLUE/PAHOEHOE $100

Cus tom artwork inspired by Hawai‘i Island 14 O L U K A I

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M E N ’S

Handstitched strap design inspired by the story of Honoli‘i

IN THE TOWN OF HILO ON THE WINDWARD SIDE OF HAWAI‘I ISLAND, there’s a local community that lives in tune with the region’s wet weather and active volcanoes that continue to shape the dramatic landscape.

Welcome to the Hilo Collection, storied shoes and sandals inspired

by Hilo’s natural beauty and deepseated cultural connections.

Men’s Honoli‘i (hoh-noh-lee-ee) INSPIRATION:

Custom artwork of Honoli‘i Beach

Beach & Surf Break in Hilo – Channel the rustic vibe on the narrow road down to Honoli‘i’s famous surf break in the Men’s Honoli‘i, a full-grain leather sandal with laser etched art on the footbed—created by woodcut printmaker Steven Kean—depicting the storied break.

RIGHT: TOFFEE $130

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WOME N ’S

Women’s Honoli‘i (hoh-noh-lee-ee) INSPIRATION:

Beach & Surfbreak in Hilo – Whether you’re walking the road down to Honoli‘i to scope the scene or see if the swell is filling in, you’ll celebrate every step in the Women’s Honoli‘i, a sleek premium leather sandal emblazoned with a detailed illustration of the iconic wave on the footbed.

BLACK $110

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Custom artwork of Honoli‘i Beach

As one of the most consistent surf breaks on the windward side of Hawai‘i Island, Honoli‘i sees more than its fair share of locals and visitors on a daily basis. To ensure that this majestic locale’s natural beauty is protected for generations to come, OluKai is proud to support Basic Image, a neighborhood nonprofit founded by lifelong local surfer and community organizer Uncle “Skibs” Nehls.

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ABOUT THE ARTIST

Women’s Hale‘iwa Pa‘i

Brandy Serikaku

(hah-leh-ee-vah pah-ee) INSPIRATION:

A town on North Shore O‘ahu, Print – Meander through Hilo’s historic streets with a nod to Hilo-artist Brandy Serikaku in our exclusive Women’s Hale‘iwa Pa‘i, a lightweight slip-on shoe featuring a custom pattern inspired by the rain that falls in Hilo.

Artist, cultural practitioner, and Hilo native Brandy Serikaku stands in front of her mural in historic downtown Hilo. The work serves as an homage to the sound that the rain in Hilo makes as it falls through the delicate lehua blossoms.

RIGHT: DUSK/LEHUA $95

Women’s Ho‘ōpio (hoh-oh-pee-oh) TRANSLATION:

To Act Young – We splashed Brandy Serikaku’s Hilo-inspired artwork on one of our most popular women’s sandals to create the fun-loving Ho‘ōpio.

RIGHT: DUSK/LEHUA $65

Artwork inspired by the rain that falls in Hilo

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WOME N ’S

The only thing better than having your toes nestled in the sand is hanging all ten toes on the nose. Here’s Rosie Jaffurs, sidestepping her way to pure happiness on the North Shore.

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Protecting the Protectors

Honu (hoh-noo) TRANSLATION:

Turtle – The Honu has surfaced.

We received so many requests for a sandal inspired by the honu, we went straight to work on a laser-etched sea turtle emboss on the footbed of this exclusive leather sandal!

NEW STYLE

WHEN YOU’RE IN THE WATER THIS MUCH, YOU CAN ALMOST ALWAYS COUNT ON A BRIEF-YETAWE-INSPIRING ENCOUNTER WITH A HONU, OR HAWAIIAN GREEN SEA TURTLE. Protecting this respected ‘aumakua in Hawaiian mythology means preserving Hawai‘i’s diverse marine environments for for generations to come.

TOP-TO-BOTTOM: GREEN AQUA/BLACK $100 TAPA/GOLDEN SAND $100 BEETROOT/BLACK $100 ROSE GOLD/GOLDEN SAND $100

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WOME N ’S

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WHEN ALL-DAY BEACH DAYS ARE PART OF YOUR WEEKLY ROUTINE, you need a shoe that performs like a sandal.

Pehuea is an easy on/off beachday sneaker that can handle the demands of the coastline.

Drop-In Heel ® Pehuea (peh-hoo-eh-ah) TRANSLATION:

A Rising Wind – Pehuea is lightweight, breathable, and ultra comfortable, the perfect casual beach-day shoe.

Wear it as a shoe or slide, depending on how you set your cruise control.

TOP-TO-BOTTOM: TAPA $85 PALE GREY $85 BLACK $85 CLAY $85 TRENCH BLUE $85

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Put Life on Cruise Control PEHUEA, Ash Rose

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WOME N ’S

Back to the Source CALL IT MEDITATION. CALL IT REJUVENATION. Either way, time spent in the water is food for the mind, body, and soul.

From waxing your board to post-surf showers, surfing is quality time, and family time.

ON ROSIE (LEFT): PEHUEA LĪ, Tapa ON TANIYA (RIGHT): HO‘ŌPIO, White/Onyx 22 O L U K A I

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Drop-In Heel ®

“MY FRIENDS AND I LIVE FOR THE DAYS THAT THE SURF IS GOOD. SURFING IS WAY MORE FUN WHEN YOU GET TO DO IT WITH YOUR FRIENDS—JUST WATCHING EACH OTHER GET GOOD WAVES. WHEN ONE OF MY FRIENDS GETS A SICK RIDE, A NICE TURN OR HANG TEN, IT PUSHES ME MORE.” – Rosie Jaffurs North Shore Surf Instructor Fre e Shipping on O rder s O ver $125

Pehuea Lī (peh-hoo-ee-ah lee) TRANSLATION:

A Rising Wind, Lace – Energetic and ready to set foot on any path that leads to the ocean, Pehuea Lī’s colorful and breathable cotton or linen all-mesh upper makes the trek to the beach with surfboard under arm a breeze.

LEFT-TO-RIGHT: DUSK $100 SILT/LINEN $100 AMBER GOLD $100 CEDARWOOD/LINEN $100 TAPA $100

ON ROSIE: PEHUEA LĪ, Tapa

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NEW STYLE

Mikilua Lī (mee-kee-loo-ah lee) INSPIRATION:

Name of a Forgotten Place near Wai‘anae Valley, Lace – Stay sure-footed and in style on any beach path with Mikilua Lī, a comfort-focused ath-luxe sneaker with the versatility to support your mind, body, and soul.

ABOVE: BONE $130

Miki Trainer (mee-kee) TRANSLATION:

Active – From a stand-up paddle session to a coastal trail run, the Miki Trainer melds functional style and a sock-like fit with the versatility of our Drop-In Heel® for on-the-go workouts that follow the road less traveled.

RIGHT: PINK SAND/CANTALOUPE $120

ON RACHEL: MIKI TRAINER, Iron/Mineral Blue 24 O L U K A I

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WOME N ’S

Hale‘iwa Lī Ha‘a (hah-lee-ee-vah lee hah-ah) INSPIRATION:

A town on North Shore O‘ahu, Lace – Dust the sand off your toes and step right into the Hale‘iwa Lī Ha‘a, a woven mesh and leather no-tie shoe. Designed for comfort and breathability no matter where your path leads.

TOP-TO-BOTTOM: BLACK/OFF WHITE $100 SILT/OFF WHITE $100

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Drop-In Heel ®

Balancing Act

FINDING A HEALTHY LIFE BALANCE IS A PATH TOWARD CONTENTMENT, AND EVEN THE MOST DEDICATED OCEAN LOVERS NEED SOME TIME ON LAND. Whether training, grabbing a quick bite to eat, or meeting up with friends for a surf check, our signature Drop-In Heel® makes the transition from surf to turf seamless.

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THE PATH TO THE OCEAN ISN'T ALWAYS STRAIGHT. A native Hawaiian hailing from O‘ahu, Rachel Kapule is the embodiment of the modern waterwoman. From learning to surf with her father to weekend beach barbecues with her entire ‘ohana, Rachel is in tune with the ocean and understands the link between the land, ocean, and people. As farm manager at Ho‘okua‘āina, a nonprofit organization dedicated to cultivating character and kalo through traditional farming practices, Rachel’s dedicated to helping others through Hawaiian values-based mentorship.

Learn more about Ho‘okua‘āina at hookuaaina.org

Walking the High Road

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WOME N ’S

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Ho‘ōpio (hoh-oh-pee-oh) TRANSLATION:

To Act Young – Crafted to rejuvenate your step on any path, Ho‘ōpio’s clean, slim, and playful silhouette is sure to enhance your energy.

LEFT-TO-RIGHT: LAGOON/BLACK $65 BUBBLY/BLACK $65 DUSK/STRIPE $65

Ho‘ōpio Leather

“AT THE FARM WE LIKE TO TEACH PEOPLE, NANI KE KALO. IT TRANSLATES TO "BEAUTIFUL THE TARO" AND SERVES AS REMINDER TO CARRY YOURSELF WITH RESPECT WHEN WORKING IN THE ‘ĀINA.” – Rachel Kapule Farm Manager Fre e Shipping on O rder s O ver $125

(hoh-oh-pee-oh) TRANSLATION:

To Act Young – Just as the Hawaiian rainwater journeys from mountain peaks to streambeds to outer distant ocean reefs, our Ho‘ōpio Leather sandal helps you flow through your next coastal adventure with all-day comfort and fashionable simplicity.

LEFT-TO-RIGHT: POI/BLACK $75 WHITE/BLACK $75 SAHARA/DARK JAVA $75

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WO ME N ’S

‘Ohana is Everything IN HAWAI‘I, ‘OHANA IS MORE THAN JUST YOUR IMMEDIATE FAMILY. It’s your neighbors, your close friends, and all the people you spend time with in and out of the water.

ON MARINA: ‘OHANA, White/Black 28 O L U K A I

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‘Ohana (oh-hah-nah) TRANSLATION:

Family – Water resistant with a smooth footbed, the ‘Ohana is made for family beach days with boards and barbecues. It’s the ultimate beach sandal designed to handle everything the shoreline has to offer.

CLOCKWISE FROM TOP LEFT: BLACK $70 DUSK $70 IRIS ORCHID $70 PETAL PINK $70

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PRST STD US POSTAGE PAID OLUKAI

Mainland Office: 10 Faraday, Irvine, CA 92618

Free Ground Shipping on orders over $125 at OluKai.com

WOMEN’S PEHUEA Ash Rose (pg 21)

EVERY OLUKAI DETAIL IS CRAFTED WITH PURPOSE, like our patented Drop-In Heel®.

Built for beach days and your on-the-go lifestyle, our Drop-In Heel® makes stepping into or sliding out of your OluKai shoes a breeze.

It’s our way of supporting your adventure, so get outside and live aloha everywhere you go.

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Drop-In Heel ®

Find a Store Near You, Go To OluKai.com/DealerLocator

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