Agenda
Contents:
o About us
o Understanding your needs
o Presenting your property
o Targeting the perfect buyer
o Pricing your property
o Showcasing the best features of your property
o Method of Sale
o Advertising
o Marketing Strategy
o Service level commitment
o Star ratings/Client reviews
o Why us?
o Rello Financial Assistance Information
o Example Vendor Reports
About Us
Ollie James Real Estate is a family owned, local and independent agency providing real estate services to the Greater Bendigo Region.
“We’re a family-owned business living and working here in Bendigo. My wife, Nicky, my son, Oliver and Banjo (our pet dog), reside in Strathfieldsaye.
I started real estate as a salesperson in 1998 and was trained in the Jenman System ‘Ethics in Real Estate’. Lots of cold calling, door knocking and extensive training in negotiation and sales techniques. Much of it I still use and have built upon to create what I consider to be a hybrid of best practice that ultimately benefits our clients.
Over the years I have worked at other agencies as a sales consultant, sales trainer, mentor and held the position of Sales Manager for over 10 years. After many years in the industry working for other agencies, I decided to start my own. I named it after my son with the hope he will want to get into the business and take over someday.
I have sold many properties over the years and received many accolades. The testimonials I receive from my clients all seem to have a common theme…
Honest, Friendly, Genuine, Professional, Knowledgeable and Experienced.
If that’s how my clients see me and the work I do for them, I must be doing something right”.
Danny Crowle Director
Understanding your needs
To provide our clients with excellent personalised service and achieve a fantastic outcome, we would like to know more about you and your wants and needs.
Do you have any experience selling real estate?
What matters most to you when selecting an agent to handle the sale of your biggest asset?
Do you have any do’s and don’ts? What would be the perfect outcome for you?
Presentation
Presenting your home to achieve the best result.
It’s crucial to make a good first impression. A property that is presented well will attract more interest from buyers and result in a higher sale price.
We can advise you, if necessary, on minor inexpensive changes that can increase the overall appeal of your property and have a big impact on its perceived value.
Common advice given to home sellers is to:
o De-clutter.
o Clean the property from top to bottom.
o Have each room tidy and set up for a purpose.
o Make simple repairs and fix ups.
o Remove weeds, mow the lawn, trim the edges, prune the trees and shrubs, spread new mulch on garden beds.
Is your property ready?
Can we help?
We can engage professionals and tradespeople on your behalf to assist you in getting your property ready for market.
Payment for these services is something we can help you with too.
Pricing your property
What do you think your property is worth?
Setting the right price for your property is essential to generate robust buyer interest. Ideally, you want multiple prospective buyers to express interest, fostering a competitive environment for the property.
Increased competition among buyers enhances the likelihood of a bidding war.
Conversely, if the property is priced too high, it will attract significantly less interest, resulting in minimal or no competition among buyers, few or no offers, and a probable outcome of selling at a reduced price.
Emotional Buyers
10% 40% 50%
These buyers absolutely love the property and must have it! And..they are willing to pay over market value to get it!
Probable Buyers (Market Value)
These buyers watch the market and do their research. They base their offers upon comparable sales in the area. Their offers are usually around market value.
Bargain Hunters
Quite often these buyers are only interested in the the financial aspects of the purchase and only want to spend the perceived replacement cost of your property or lower.
Showcasing your property
When done right, the best features of your property will attract the right
A well-planned marketing campaign should promote the unique characteristics of your property. And, because every property is different, we tailor the marketing to suit.
By capturing perfect images that enhance the best features of your home and writing compelling copy (write up) highlighting key selling features, we optimise the chances of
photography who specialise in the following: Virtual furniture
3D Virtual tours Floor plans
Method of Sale
The correct method of sale can make difference to the end result.
Certain factors like; type of property, uniqueness/scarcity, location, the nature of the market and your preferred timeframe are all factors to be considered.
Private treaty
• You set the sale price for which the property is to be advertised.
• Offers can be considered when they are presented.
• Appeals to a much larger portion of buyers because of the flexibility with terms.
• Buyers can make their purchase conditional.
• Pressure for the buyer to ‘act’ is less.
• Private Treaty is considered the least stressful method of sale for both the vendor and the buyer.
Expression of Interest/Tender
• Buyers don’t know what other buyers are offering.
• Offers will have to be submitted by a specified date.
Auction
• Competition between buyers is created.
• Offers prior to Auction can be considered.
• Creates urgency for buyers to show their interest.
• Buyers cannot submit an offer with conditions. Offers/bids can only be submitted unconditional.
• Buyers can be reluctant to bid due to restrictive terms.
• Can be offered by Private Treaty if not sold at Auction.
• Is usually considered to be the most stressful method of sale to both the vendors and the buyers.
Off Market
• Buyers must already exist on our database.
Advertising
Signage
• Why have a sign board?
• A For Sale sign attracts neighbours' attention, sparking word-of-mouth referrals.
• It also catches the eye of neighbourhood visitors who may explore online.
• For interested buyers, signs simplify the search for available homes
Inspections
• Private. An inspection whereby buyers inspect the property without other buyers present.
• Open. An inspection that allows multiple buyers to attend at the same time.
• Registered. Pre- arranged inspection time set by the agent that multiple buyers can attend. Buyers must register their details prior to attending.
Brochures
• Coming soon - Letterbox drop in your neighbourhood.
• Just Listed - Letterbox drop in your neighbourhood.
• Information brochure –Displayed and available for buyers to take when inspecting your home.
Buyers database
We log inquiries and attendance in our CRM, tracking buyer interest and inspections. The system alerts potential buyers to matching listings and allows manual matching. Buyer preferences vary, so broad market exposure maximizes competition and boosts sale prices.
Social Media Platforms
Highly targeted advertising on social media platforms stimulates even more interest in your property contributing to higher levels of buyer engagement.
o Facebook
o Messenger
o Instagram
Ads
Reaching out to both passive and active buyers, we strategically advertise on websites and popular social media platforms, targeting individuals exhibiting online behaviour that suggests potential interest in your property.
Real Estate Portals
Pre- Market (Coming Soon)
Pre- Market (Coming Soon) Campaign to generate interest in your property prior to the first inspection
Appear at the top of the search results every 15 days for the life of the selling campaign
Schedule your listing to be bumped to the top of the search results, when it suits you
Target buyers in their inbox, as soon as they show intent towards properties like yours.
Target Australia's largest, most engaged property audience on thousands of websites and social media.
Improve your listing's performance by having your leading photo automatically shuffled to the front.
Second highest ranking for your suburb and region on the website.
Pre- Market Early Access (Coming Soon) Campaign.
Gold 9.4 million Australians visit the site monthly
Prominent Listing Tile (Photo of your property) in the search results
Social Boost. Targeted advertising of your property across Social Media platforms.
Standard
Your property is listed as a standard listing on these websites. Upgrades to better positioning on these websites is possible.
Marketing Strategy
Consistent, Intelligent Digital Marketing
At the core of our approach is a commitment to consistent and intelligent digital marketing. Our unique strategy for selling your home is designed to deliver remarkable results with precision and innovation.
We leverage cutting-edge industry technology that enables us to not only identify the ideal buyers for your property but also to pinpoint precisely where they can be found in the digital landscape. By doing so, we ensure that your property is presented to the most receptive and potentially interested audience.
The outcome commonly results in lots of enquiries and interest in your home. This leads to a higher number of property inspections. Heightened activity in turn, results in an elevated level of competition among potential buyers, as they all vie for the chance to secure your property. This competition is what ultimately drives the value of your home higher, as the increased demand typically leads to a higher final offer.
Fix-ups, DeClutter &/or Staging
Prior to listing your property on the market, you may need to get the property looking it’s best.
Do all the little fixups.
De-clutter where possible.
Staging. Make every aspect of your home appeal to a potential buyer.
Property ready for listing
o Photography done.
o Copy written.
o Section 32 prepared.
o Signage ordered.
o Spare keys cut.
Pre-Market / Coming Soon (Optional)
Designed to build interest in your property prior to the first inspection.
Officially launch the property online
Advertising on real estate portals commences.
Day 5 eBrochure
Targets relevant and engaged buyers by sending them an email brochure of your property.
Appearing in their inbox as soon as they show interest in properties like yours. Helping to drive more views to your listing.
A 2nd eBrochure is also available for use as needed.
Day 7 to 14 Audience Maximiser
A-Max targets active buyers who have searched for similar properties to yours wherever they are online. Your property will be displayed to these buyers on some of their favourite websites, including Facebook and Instagram, helping deliver up to an 82% increase in traffic to your listing.
Day 14 Listing Optimisation
Improves your listings’ performance by studying where the buyers are clicking on the real estate portal. The image that receives the most engagement is then rotated to the leading image.
Optimising the chances of further engagement.
Day 15 Premium Positioning
Your listing is cycled back to the front every 15 days until sold.
Increasing awareness of your property and increasing views.
A 2nd mid cycle bump to the front is also available..
Day 15 to 45… Social Media Ads
Customised, targeted ads that reach both passive and active buyers beyond property websites and portals. Ads are placed where they are most likely to perform best.
Posts on facebook and Instagram continue until sold.
Inspections as required
Inspections can be private, open or registered.
Private Inspections are arranged on a case-by-case basis giving you as much notice as possible.
Opens and Registered Inspections are planned with you each week.
Service Level Commitment
Our commitment to you…
Here’s what you get when you employ Ollie James Real Estate.
Open and honest communication throughout the selling campaign.
Frequent contact including:
o A phone call or text (whichever you prefer) before and after any inspections. Before, to set the inspection time and after to provide you with buyer feedback.
o To plan advertising and strategies to maintain buyer interest.
o Weekly activity reports from real estate portals, realestate.com.au and domain.com.au. We also provide our vendors access to our portal. At any time, you like, you can access a vendors report that we update whenever there is activity to report.
o To present all offers when they are submitted.
o To co-ordinate third party inspections (Building and pest inspections, valuers etc.)
o To keep you informed of each step of the contract process.
Availability. We try to be as easy to contact as possible for you and for buyers. We return any correspondence in an appropriate and timely manner.
Why us?
We’re a local, family-owned business. Not one of the big franchises.
o With us, you’re not just another number. We have a vested interest to ensure your property sells and that your selling experience is something to rave about. Your success becomes our success.
Highly personalised customer service.
o When you employ one of our consultants, they’re the person you’ll be dealing with. You don’t get passed on to another agent or to their personal assistant.
Service level commitment.
o High level of customer service.
o Every inspection is logged on our CRM system with tasks/reminders set to follow-up.
o You will be provided a direct link to a digital vendors report and receive emailed reports each week from realestate.com.au and domain.com.au.
Experience & local knowledge.
Over 16 years of experience in the industry as one of Bendigo’s leading sales agents.
Professionalism
with friendliness & approachability.
Some agents are intimidating to buyers. Being friendly and approachable is conducive to increased engagement with buyers leading to better feedback and to more sales.
Expertise in the strategic implementation of industry leading marketing & advertising.
Danny Crowle Director
danny@olliejamesrealestate.com.au www.olliejamesrealestate.com.au
