SELLER’S GUIDE
KINDNESS, PROFESSIONALISM, AND EXPERTISE
JENNIFER OLDHAM
TEAM LEADER
REALTOR® | DRE 01325650
415.707.5498
JENNIFER@COMPASS.COM
Jennifer is a high-performing real estate professional, who is not only an experienced realtor and loan officer, and but also a skilled negotiator and a real estate paralegal. What sets Jennifer apart is her ability to listen to her clients’ needs and use her in-depth knowledge of the real estate market to negotiate the best deal to exceed the clients’ expectations With more than two decades of experience working for residential real estate, title, escrow, and specializing in high net worth clients Jennifer knows exactly what it takes to buy or sell a home. This is one of the reasons why she has been an award-winning Realtor since 2000 When working with clients, Jennifer first learns about what the client wants, then clearly explains the process, sets goals, and works hard to accomplish the best result.
Jennifer has built the team on three simple principles: 1. Be Kind, 2. Be Professional, 3. Be an Expert. Jennifer ensures each one of the Oldham Group Team members exemplifies this mantra without exception.
Jennifer started in real estate 20 plus years ago in the Bay Area, and never quit She loves
Learn more by visiting https://oldhamgroupluxury.com/team
seeing great families find the right home, and wonderful agents expand their real estate acumen and experience. An adrenaline junkie, Jennifer has sought out and excelled at every possible extreme sport, from racing dirt bikes to competitive boxing, ice skating to skydiving, she has done it all. Her motto “Don’t eff it up!” pretty much sums up Jenn’s leadership style Funny and full of love, this bad ass hugger makes long lasting connections with her clients and team members alike.
ANDREW OLDHAM
TEAM LEADER | ATTORNEY
REALTOR® | DRE 01207289
650.640.3098
ANDREW.OLDHAM@COMPASS.COM
Originally a real estate lawyer, Andrew’s 40 years of real estate experience makes him uniquely able to tackle any real estate problem. From legal expertise, to escrow and title specifics, to brokerage, Andrew has done it all and he loves doing it, for his clients and his team.
Before starting the Oldham Group, Andrew had a long career as a real estate litigator, and real estate entrepreneur. After passing the bar, his real estate law career took off and he spent years in escrow litigation as a freelancer and salaried lawyer. In the nineties, Andrew founded a real estate company called eHome eHome took advantage of burgeoning internet technology, and found a home for real estate there. They raised 30 million in capital and were the first to make the MLS searchable for clients, not just agents, and expanded to three states. When he’s not assisting clients and agents, or working with Compass to help them improve their tools and resources, Andrew loves walking Asilomar beach with his wife and business
Learn more by visiting https://oldhamgroupluxury.com/team
partner, Jennifer and their adorable Boston Terriers Abby and Quincy. Andrew prides himself on being a kind, and loving person first and foremost, and second (but just barely) an excellent real estate professional
THE SELLING PROCESS
THE SELLING PROCESS
01 02 03 04 05
Let’s Talk Setting the Stage Going Live
Spreading the Word
Making Connections
KEY TERMS
Appraisal
Assessment of the property’s market value, for the purpose of obtaining a mortgage and performed by a licensed appraiser.
Assessed Value
Value placed upon property for property tax purposes by the Tax Collector.
Closing Costs
Expenses incidental to a sale of real estate, such as loan fees, appraisal fees, title insurance and escrow fees.
Closing Statement
The statement which lists the financial settlement between Buyer and Seller, and the costs each must pay.
Contingency
Certain criteria that have to be met in order to finalize the sale.
Conventional Mortgage
A mortgage or Deed of Trust not obtained under a government insured program such as FHA or VA Credit
Money given to a buyer from a seller through escrow at closing.
Escrow
A neutral third party that handles the transfer of any money during the sale of a home from initial deposit to final funding and closing
Earnest Money Deposit
Buyers in California usually deposit 3% of the purchase price to show that the buyer is serious about purchasing the home. It is usually refundable in the event a contingency in the sales contract cannot be met.
Fixed Rate Mortgage
A loan on which the interest rate and monthly payment do not change
Home Warranty
A policy that covers certain repairs (e.g. plumbing/heating) of a newly purchased home for a period of time, typically one-year.
Preliminary Title Report
A report showing the condition of title before a sale or loan transaction After completion of the transaction, a new title insurance policy will be issued.
Title Insurance
Insurance to protect the buyer and lender against losses arising from disputes over the ownership of a property.
Recording Fees
Money paid to the lender for recording a home sale with the local authorities, thereby making it part of the public records.
ESCROW
WHO PAYS WHAT: ESCROW CHARGES,
TITLE FEES, & TRANSFER OF TAXES
MARKETING YOUR HOME
At The Oldham Group, we put an emphasis on modern marketing, taking a multi-pronged approach to the digital promotion of your property.
The first thing we do before marketing is Identify the buyer persona For example, a Silicon Valley engineer with a net worth of $3M who likes mountain biking and comic-con. Then, we generate buzz while preparing for isting to launch by marketing to our network (28M+ agents).
Once the listing goes live, we begin attract that buyer persona to your listing. This may include...
WEBSITE - This includes photos, videos, virtual tours, listing details, and has the ability to capture contact information from interested home buyers
NEWSLETTERS - We will target the listing area through email campaigns These emails are sent for each status change on your listing and are full of information for potential buyers. When sending these emails, we create a list of potential leads in the area through a mix of home buyers in our team database as well as local homeowner leads from a third party real estate farming tool.
SOCIAL MEDIA ADVERTISING
- We run website traffic ads through Facebook and Instagram to drive visitors to the page. These ads are live for the duration of the listing and are updated with status changes such as “Coming Soon,” “Just Listed,” and “Price Reduction
GOOGLE ADS - To top off our digital listing campaign, we create and publish Google Display and Search advertisements. Very similar to the social media ads, these content pieces are posted for status changes They drive traffc to the property website as all of the digital.
ENHANCED TARGETING
- Using our partner Lead Generation Labs, enhanced targeting allows us to target consumers based on the sites they visit and the apps installed on their phone. By narrowing down to profession-specific sites and apps, we can effectively target any profession or interest you can imagine.
PRE-MARKET YOUR HOME BY LISTING AS A COMPASS PRIVATE EXCLUSIVE
Private Exclusives allow you to pre-market your upcoming home sale and give buyers an opportunity to prepare to make a competitive offer. These off-market listings are only visible to Compass agents and their qualified clients. They don’t accumulate days on market, show price history, or appear on public home search websites
THE BENEFITS OF A PRE-MARKETING STRATEGY
Generate Buzz
Build anticipation and demand for your home before it officially hits the market Just like a movie trailer, this pre-marketing strategy helps create urgency and interest from buyers.
Test the Market
Avoid the negative impact from accumulating days on market and public price drops Listing as a Private Exclusive gives you feedback from buyers on your ideal price and positioning.
Maintain Your Privacy
Your privacy is valuable. Private Exclusives is a discreet service that ensures photos and floorplans of your home are not visible on public home search websites.
GET AHEAD WITH THE COMPASS ADVANTAGE
Investing Billions in Tech to Find Your Next Home
You deserve an agent who has the world’s best real estate technology keeping them one step ahead. That’s why I chose Compass, a forwardthinking brokerage where the technology of the future is changing outcomes today. Not only has Compass invested over $1.5B dollars in tech over a 10-year period1, but we continue to spend more than $100M annually on research and development2 to help our agents make buying easier for you.
Buying successfully isn’t just about what you know, but who you know. When it comes to your next home purchase, Compass has a strong, connected network. In 2023, 17.5% of Compass transactions resulted directly from referrals t C d t ti th bilit f t t h l li t i t
