50 25th Ave San Francisco Tim McMullen Listing Presentation

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JEFFREY & LIZ ENGELMANN

OVERVIEW

Sea Cliff is one of San Francisco’s most exclusive and scenic neighborhoods, known for its dramatic coastal views, grand residences, and tranquil atmosphere. Tucked into the city’s northwest corner along the Pacific Ocean, Sea Cliff offers a sense of privacy and serenity rarely found in an urban setting. Bordered by Lands End, the Presidio, and the Outer Richmond, the neighborhood feels like a retreat while remaining connected to the city’s offerings.

Originally developed in the early 20th century as one of San Francisco’s first master-planned communities, Sea Cliff quickly became home to prominent families, artists, and public figures. Its legacy of elegance and refinement continues today, with stately Mediterranean and Spanish Revival homes lining quiet, manicured streets. Many properties boast expansive ocean views, with sights of the Golden Gate Bridge, Marin Headlands, and the rugged coastline below.

At the heart of the neighborhood’s identity is its relationship to nature. Residents enjoy access to scenic walking trails, hidden beaches like China Beach and Baker Beach, and the lush open spaces of the Presidio and Lands End. The neighborhood’s peaceful ambiance and coastal beauty make it an ideal setting for those seeking an escape from the city’s hustle and bustle without ever leaving it.

Sea Cliff doesn’t have a commercial core like many other neighborhoods, and that’s part of its charm. Instead, it offers a quiet, residential feel with quick access to nearby shops and dining in the Richmond District and along Clement Street. The area is car-friendly, and while public transit is available, most residents rely on private transportation.

With its blend of natural beauty, architectural grandeur, and exclusivity, Sea Cliff stands out as one of San Francisco’s most prestigious neighborhoods. It appeals to those who value space, privacy, and panoramic views—all while staying connected to the culture and vibrancy of the city.

Reaching the right audience for your property at the right time, and with the perfect messaging.

Established Professionals & Executives: Typically aged 40-60, often in leadership roles within tech, law, or finance, seeking privacy and luxury.

Interests: Attracted to Sea Cliff’s exclusivity and prestige, value spacious homes with ocean views, enjoy the quiet atmosphere and proximity to the Presidio for outdoor recreation, and appreciate a short commute to downtown or Silicon Valley via private transportation.

High-Net-Worth Families: Couples in their 30s-50s with children, looking for a stable, upscale neighborhood with access to nature and top-tier private schools.

Interests: Drawn to Sea Cliff’s safety, large single-family homes, and serene environment, value proximity to Baker Beach and Lands End for weekend outings, and prioritize space and privacy for family life within San Francisco city limits.

International Buyers: Often investors or relocating professionals from abroad, seeking prestigious real estate in a globally recognized city.

Interests: Appreciate Sea Cliff’s reputation, scenic beauty, and architectural elegance, often looking for a second home or long-term investment in a secure and exclusive neighborhood with strong property value retention.

Creative Industry Leaders & Entrepreneurs: Aged 35-55, often successful in film, design, or the arts, seeking inspiration and solitude without being too far from the cultural energy of the city.

Interests: Attracted to Sea Cliff’s dramatic views and quiet streets, enjoy access to outdoor spaces for relaxation and creativity, and appreciate the neighborhood’s blend of luxury and artistic legacy.

Retirees & Empty Nesters: Typically aged 60+, looking to downsize from larger estates or relocate to a peaceful, scenic setting within the city.

Interests: Drawn to Sea Cliff’s tranquility, walkable coastal trails, and proximity to nature, value elegant homes with minimal upkeep, and enjoy a relaxed lifestyle with easy access to cultural amenities and healthcare in San Francisco.

Sea Cliff attracts a refined mix of buyers, from high-level professionals and international investors to families and retirees seeking privacy, prestige, and breathtaking coastal views. With its grand homes, serene atmosphere, and access to both natural beauty and San Francisco’s cultural offerings, Sea Cliff offers an unmatched blend of luxury living and timeless elegance.

OLDHAM GROUP

ABOUT OUR TEAM

The Oldham Group is a Collective of talented agents, staff, and support, led by Andrew and Jennifer Oldham - Founding Agents for Compass. Having closed over $1 Billion in sales volume during their career, Andrew and Jennifer lead a team that has substantially increased its business year over year while covering the expansive Silicon Valley, San Francisco Peninsula, Monterey Peninsula, and East Bay real estate markets. Because their agents have been selected based on their hyper-local expertise, they confidently represent a vast coverage area with in-depth knowledge across several counties. With over 85 years of combined real estate expertise in marketing, law, title, design, and escrow, they provide their clients talents and expertise unparalleled in the California market. Combining their knowledge and experience with their love and passion for residential real estate, local expertise, exceptional marketing, personal service and the backing of the nation’s best luxury brokerage, Compass, they will prove to you the Oldham Group difference.

$290 M+

Closed Volume in 2024

Over 200 #37

Transactions in 2024

Teams in the Nation

#11 #14

Teams in California

Top 100 producing agents or teams in the SF Bay Area.

REALTOR® | DRE 02016832

650.668.1852

TIM.MCMULLEN@COMPASS.COM

Tim has had the pleasure of representing some of the most beautiful properties in California, from luxurious condominiums in brand new buildings to world-class estates. He has helped countless clients navigate the process of buying and selling real estate.

Prior to finding his home in the real estate industry, Tim founded Corporate Fitness Project, an al-a-carte fitness service for start-up companies headquartered in Mountain View, CA.

Tim is a marketing enthusiast and finds joy in successfully implementing new techniques and systems. He is dedicated to finding innovative ways to get properties in front of the people and making them fall in love with it. In his down time, Tim enjoys Warriors basketball, 49er football, snowboarding in Tahoe and anything that gets him outside and moving.

Learn more by visiting https://oldhamgroupluxury.com/team

JENNIFER OLDHAM

TEAM LEADER

REALTOR® | DRE 01325650

415.707.5498

JENNIFER@COMPASS.COM

Jennifer is a high-performing real estate professional, who is not only an experienced realtor and loan officer, and but also a skilled negotiator and a real estate paralegal. What sets Jennifer apart is her ability to listen to her clients’ needs and use her in-depth knowledge of the real estate market to negotiate the best deal to exceed the clients’ expectations. With more than two decades of experience working for residential real estate, title, escrow, and specializing in high net worth clients.   Jennifer knows exactly what it takes to buy or sell a home. This is one of the reasons why she has been an award-winning Realtor since 2000. When working with clients, Jennifer first learns about what the client wants, then clearly explains the process, sets goals, and works hard to accomplish the best result.

Jennifer has built the team on three simple principles:  1.  Be Kind, 2. Be Professional, 3. Be an Expert.  Jennifer ensures each one of the Oldham Group Team members exemplifies this mantra without exception.

Jennifer started in real estate 20 plus years ago in the Bay Area, and never quit. She loves

Learn more by visiting https://oldhamgroupluxury.com/team

seeing great families find the right home, and wonderful agents expand their real estate acumen and experience. An adrenaline junkie, Jennifer has sought out and excelled at every possible extreme sport, from racing dirt bikes to competitive boxing, ice skating to skydiving, she has done it all.  Her motto “Don’t eff it up!” pretty much sums up Jenn’s leadership style. Funny and full of love, this bad ass hugger makes long lasting connections with her clients and team members alike.

ANDREW OLDHAM

TEAM LEADER | ATTORNEY

REALTOR® | DRE 01207289

650.640.3098

ANDREW.OLDHAM@COMPASS.COM

Originally a real estate lawyer, Andrew’s 40 years of real estate experience makes him uniquely able to tackle any real estate problem. From legal expertise, to escrow and title specifics, to brokerage, Andrew has done it all and he loves doing it, for his clients and his team.

Before starting the Oldham Group, Andrew had a long career as a real estate litigator, and real estate entrepreneur. After passing the bar, his real estate law career took off and he spent years in escrow litigation as a freelancer and salaried lawyer. In the nineties, Andrew founded a real estate company called eHome. eHome took advantage of burgeoning internet technology, and found a home for real estate there. They raised 30 million in capital and were the first to make the MLS searchable for clients, not just agents, and expanded to three states.  When he’s not assisting clients and agents, or working with Compass to help them improve their tools and resources, Andrew loves walking Asilomar beach with his wife and business

Learn more by visiting https://oldhamgroupluxury.com/team

partner, Jennifer and their adorable Boston Terriers Abby and Quincy. Andrew prides himself on being a kind, and loving person first and foremost, and second (but just barely) an excellent real estate professional.

CLIENT TESTIMONIALS

Tim is a powerhouse! He is always ahead of the curve and listens intently to his clients. He makes you feel like family and is always willing to go the extra mile! We thoroughly enjoying working with him. Thanks, Tim!

I had an exceptional experience working with Tim! He went above and beyond to help me. His expertise, professionalism, and dedication made the entire process seamless and stress-free. Tim was always responsive, knowledgeable, and provided personalized guidance throughout every step. His negotiation skills and market insight were impressive, and his passion for his work shines through.

I have been working closely with Tim for 3 years now and he continues to impress me with his ambitions and creative approach to real estate. He is very personable and likable. Highly recommend!!

I’ve been referring clients to Tim for years. They universally love him and his team. The stories they share with me are ones of his professionalism, competence, integrity, and personal touch. He delivers both on wealth creation and happiness, all with a beautiful and thoughtful process. I can’t recommend Tim and his team enough.

Jennifer Oldham Team Leader

DRE# 01325650

408.835.4119 jennifer@compass.com

Laura Iseman Marketing Director 650.695.2750 laura.iseman@compass.com

Andrew Oldham Team Leader | Attorney DRE# 01207289

408.393.0773 andrew.oldham@compass.com

Caitlin Yates Digital Marketing Manager DRE#02137957 650-207-8102 caitlin.yates@compass.com

Wow prospective buyers with a Zillow Showcase Listing.

Only a few listings each month receive the opportunity to be a Zillow Showcase Listing, let’s make one of them your home!

Your home will gain prioritized exposure by potential buyers when they search for properties on Zillow with over 226 million average monthly unique users.

Your listing will receive dedicated, branded "new property alert emails" sent to interested buyers.

With a limited number of listings per city, Showcase helps your home stand out with best-in-class media like high-resolution photography, interactive floor plans, room-by-room photo organization and virtual tours to impress potential buyers.

More page views on Zillow
More shares on Zillow
More saves on Zillow

One Unified Dashboard to Streamline Your Sale

Assess

Using Collections and Comparative Market Analysis, we can start by tracking market trends, pricing, and available inventory for homes that are similar to yours.

Strategize

By launching your listing not once, but three times with our 3-Phased Marketing Strategy, you can test your pricing strategy, generate early demand, and attract the strongest offers.

Analyze

With Insights, gain a more complete picture of traffic and engagement with your listing. Plus, the Reverse Prospecting tool lets us track how often your listing is liked or shared by clients working with Compass buyer agents, helping us focus on the most serious buyers.

Sell

With a validated pricing strategy and maximum reach to discerning buyers, we can secure the best possible sale outcome And when the sale is complete, I’ll be here to guide you through any future real estate needs.

Pre-Market Your Home as a Compass

Private Exclusive

Soft-Launch to an Exclusive Audience

Make your listing available to a network of thousands of top agents and their millions of clients.

Showcase Before Being Market-Ready

Pre-market your home to buyers before investing time or effort into preparing it for the public.

Test Your Price & Gain Insights

Know how buyers are engaging with your listing. These insights, available only before your home goes live on other sites, help you make adjustments to your pricing.

Attract Competitive Offers

You can get competitive offers from buyers who are willing to pay a premium for certainty and reduced stress

Generate Early Demand

Create early buyer anticipation and interest without accumulating days on market or damaging public price drops

Maintain Your Privacy

Your privacy is valuable. Photos and floorplans of your home are only visible to Compass agents and their serious clients

COMPASS COMING SOON

Coming Soon provides your home with two distinct launch opportunities, allowing for the greatest impact on the market. Prior to your property being listed on aggregate sites, It will be displayed on compass.com in order to build anticipation with potential buyers, while providing time to evaluate pricing — all without accruing days on market.

2-3X

More views by consumers

COMPASS CONCIERGE

Our Concierge program is the latest in a suite of services designed to prepare your home for the market. If eligible, Compass will cover the upfront cost of necessary cosmetic improvements, resulting in a more lucrative sale.

2x

Sellers who use Compass Concierge are nearly 2X as likely to sell their home in 60 days.*

Visit compass.com/concierge to learn more.

TARGETED APPROACH

Your property is unique and our strategy will not only reflect its core attributes, but target those buyers who will most appreciate them. Our messaging and imagery is designed to emphasize the home’s appeal in a considered, exceptionally well-curated manner.

IDENTIFY KEY ATTRIBUTES

Defining the unique features which truly differentiate your property is essential to identifying the qualified buyer to whom it will ultimately sell.

UNDERSTANDING BUYER PERSONAS

Envisioning the demographic, lifestyle, and interests of likely buyers will inform our marketing strategy and impact how we market your home.

ANALYZE TRENDS

Having identified the high-net-worth personas that comprise our buyer pool, our proprietary wealth mapping technology will provide intricate and comprehensive dossiers reflective of individual preference.

TELLING THE STORY

We will capture the visual and narrative essence of your property via integrated, bespoke campaigns designed to resonate with qualified buyers.

EXECUTE OUR PLAN

The property’s brand identity will be activated through an array of targeted marketing tactics to generate interest and drive demand.

QUALIFIED BUYER

SELECTED ELEMENTS

Drone Photography

Interior Photography

Sunset Photography

Sunrise Photography

Videography Optimized for Social Copywriting

Our photographers’ work has appeared in such publications as:

OLDHAM GROUP

PROPERTY BRANDING

OLDHAM

STRATEGIC MARKETING

To eectively reach qualified buyers, your property will be broadcast across a full range of channels at every pivotal juncture in the sale process.

PRE-LAUNCH

Decor / Staging

Visuals

Photography

Drone Footage

Videography

Development of Buyer Profiles & Buyer Wealth Mapping Analysis

Property Branding Exploration

Bespoke Print Materials

Custom Digital Assets

Luxury Property Website

PR Strategy Development

Compass Coming Soon

LAUNCH

National and International Syndication

Personalized Outreach to Top Agents in Select High End Markets

Ongoing Tailored Press Outreach with International Publications

Compass’ National Promotion

Compass Catch International Newsletter

National and Regional Social Media

National Broker Networking Events

Internal Communication Platform - Workplace

Compass’ Luxury Division Amplification

Luxury Division Website

Curated Magazine

Luxury Market Insider Newsletter

Luxury Lookout Newsletter

Luxury Broker Networking Events

Luxury Social Media

National and International Luxury Print and Digital Campaign

Strategic Digital Advertisements

Placement in International Publications

Targeted Outreach to Wealth-Qualified Contacts

Direct Mail Luxury Property Print Materials

Curated Gift Box Package Delivery

Direct Digital Communications and Newsletters

DIGITAL MARKETING

Led by a dedicated in-house team, Compass expertly crafts property campaigns strategically deployed to targeted audiences across five dynamic platforms. Consequently, we receive the greatest web trac when compared with other brokerages

250M+

Total Social Media and Website Impact*

500K+

Annual social media subscribers on Compass Youtube, Instagram, Facebook, LinkedIn, and Twitter*

AVERAGE MONTHLY WEBSITE VISITORS

1.4M+

Annual unique international users on compass.com***

*Sourced via Sprout Social and Google Analytics, 1.1.2020–12.31.2020

**Website traffic sourced via SimilarWeb, 10.1.2022–12.30.2022

***Sourced via Google Analytics, 1.1.2020–12.31.2020.

MARKETING TIMELINE

To eectively reach qualified buyers, we will broadcast your property across every possible channel to generate maximum traction and drive demand.

Staging

Photography

Drone Footage

Videography

Development of Buyer Profiles

Wealth Mapping

Bespoke Print Materials

Custom Digital Assets

Luxury Property Website

PR Strategy Development

Compass Coming Soon

National and International Syndication in Targeted Locations:

San Franisco Bay Area

Monterey County

Los Angeles

Personalized Outreach to Top Agents in Select Markets:

Silicon Valley

Monterey County

San Francisco

Los Angeles

Press Outreach via Global Publications:

The Real Deal

Wall Street Journal

New York Times

Brownstoner

PRICING YOUR PROPERTY

Intelligent pricing is among the most crucial determinants of a successful sale. By considering both timing and value, we ’ re able to strategically assess your home and price it for peak impact.

80%

The percentage of buyers who purchase their home at its fair market value

7 DAYS

The period of time during which your home receives peak attention once it’s been listed

9%

The average percentage below market value that homes sell for after 24+ weeks on the market

TIMING OF BUYER ACTIVITY

OUR REGIONS

GLOBAL FOOTPRINT

Demonstrating impressive digital reach and strategic networking capability, Compass listings are positioned for maximum exposure on the international marketplace.

THE LUXURY DIVISION

By virtue of admission into the Compass Luxury Division, our most prestigious properties are shared with an elite audience of luxury consumers, top brokers, and qualified buyers around the world.

LUXURY DIVISION NEWSLETTERS

32K+

75K+

Over 32,000 high net worth individuals and leading brokers worldwide subscribe to receive our most luxurious listings every month.*

CURATED MAGAZINE

Our bi-annual periodical of luxury properties, Curated Magazine reaches an elite international audience of over 70,000 luxury consumers and qualified buyers.*

20K+

240K+

LUXURY BROKER NETWORK

As the largest independently owned brokerage, listings easily and effectively reach our growing network of 20,000 top agents across the country**

LUXURY DIVISION WEBSITE

Our specialized luxury property website, LuxuryatCompass.com, drives over 240,000 visits from luxury consumers and brokers annually.*

INTERNATIONAL SYNDICATION

GAIN ACCESS TO THE WEALTHIEST BUYERS IN:

China

Japan

Germany

United Kingdom

France

International Syndication*

60+

Countries your home syndicates to*

Our global network of trusted partner sites ensures that your property will reach millions of potential international buyers. Upon entry in the MLS, it will instantly syndicate to the top real estate platforms domestically and in 60+ countries worldwide for maximum exposure. *

100+

International portals your home syndicates to*

EVENTS & PARTNERSHIPS

From exclusive cocktail previews for top brokers and clients to immersive brand partnership experiences, our in-house team excels at bringing properties to life with sophisticated events that result in extraordinary moments.

We are privileged to partner with select esteemed luxury brands:

OLDHAM GROUP

A LETTER FROM OUR FOUNDER & CEO

Hi, I’m Robert, Founder & CEO of Compass. I started this company because my own mother is an agent and I wanted to create a company that treats its agents as well as they treat clients like you.

I saw how hard my mom worked to make her clients’ dreams come true and it filled me with an appreciation for the importance of home and the dierence a talented, ethical professional can make in your real estate experience.

Our goal is to invite only the most well-respected and skilled agents to join Compass and then provide them with what my mom never had: a powerful technology platform, the highest levels of support, and a vast array of gorgeous marketing tools to reach the most qualified buyers all to help serve you better.

Sincerely,

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