GRANT HUBERTY
OVERVIEW
Woodside, California, is a small, affluent town located in San Mateo County, situated on the San Francisco Peninsula, about 30 miles south of San Francisco and approximately equidistant from San Jose to the south. It's nestled among the hills of the Santa Cruz Mountains, providing a beautiful natural setting with redwood forests and lush landscapes. Woodside is known for its wealthy residents and large estates. The town has a relatively small population, with a focus on privacy and luxury living. Many of Silicon Valley's tech executives and entrepreneurs have homes in Woodside, drawn to its serene environment and proximity to major tech hubs. The real estate market in Woodside is one of the most exclusive and expensive in the country. Homes in Woodside often feature expansive estates with large lots, luxury amenities, and stunning views of the surrounding natural beauty. Property values are consistently high due to the town's desirable location and limited inventory. One of Woodside's most appealing features is its natural beauty. The town is surrounded by open space preserves, including the Wunderlich Park, Huddart Park, and Purisima Creek Redwoods Open Space Preserve. These areas offer residents and visitors opportunities for hiking, biking, and horseback riding amidst scenic trails and redwood forests. Woodside has a strong equestrian culture, with many residents owning horses and enjoying riding activities. The town hosts several equestrian events and has facilities such as riding schools, stables, and trails dedicated to horseback riding. Despite its affluent character, Woodside maintains a tight-knit community feel. The town has a small downtown area with shops, restaurants, and community events. Residents often participate in local organizations and activities, contributing to the town's sense of community. Originally inhabited by the Ohlone Native Americans, Woodside was later settled by European immigrants in the 19th century. The town's history includes periods of ranching, logging, and agriculture before becoming a sought-after residential area. Some historic landmarks and buildings still stand in Woodside, reflecting its rich history. In summary, Woodside, California, is a picturesque and exclusive town known for its natural beauty, luxury homes, equestrian culture, and affluent residents. It offers a tranquil retreat from the hustle and bustle of nearby Silicon Valley while still being conveniently located to major cities and amenities.
BUYER PROFILES
Reaching the right audience for your property at the right time, and with the perfect messaging
Woodside's natural beauty and serene environment can also appeal to artists, writers, and creatives seeking inspiration and a peaceful place to work and live. 01 02 03 04
Affluent Professionals: Many of Woodside's residents are successful professionals, particularly from the tech industry. Silicon Valley executives, entrepreneurs, and investors are often drawn to Woodside for its privacy, luxury homes, and close proximity to major tech hubs like Palo Alto, Menlo Park, and Mountain View.
Equestrian Enthusiasts: Woodside's strong equestrian culture attracts residents who have a passion for horseback riding and equestrian activities. Many homes in Woodside come with equestrian facilities or are located near riding trails, making it a desirable location for horse owners.
Nature Lovers: Those who appreciate nature and outdoor activities are often attracted to Woodside's beautiful surroundings. The town's proximity to open space preserves, redwood forests, and scenic trails appeals to outdoor enthusiasts who enjoy hiking, biking, and exploring the natural beauty of the Santa Cruz Mountains.
Privacy Seekers: Woodside offers a secluded and peaceful environment, making it popular among individuals who value privacy and a quiet lifestyle. The town's large estates and expansive properties provide residents with a sense of seclusion while still being part of a tight-knit community.
In summary, people who move to Woodside, California, are often affluent professionals, equestrian enthusiasts, nature lovers, privacy seekers, families, retirees, and artists. They are drawn to the town's luxury homes, natural beauty, equestrian culture, and community-oriented lifestyle. 05 06 07
Families: While Woodside may be known for its luxury homes and affluent residents, it also attracts families looking for a safe and family-friendly environment. The town has excellent public and private schools, parks, and recreational facilities, making it a desirable place to raise children.
Retirees: Some retirees are drawn to Woodside for its tranquil setting, beautiful landscapes, and luxury amenities. The town offers a peaceful and comfortable retirement lifestyle, with opportunities for leisurely activities, socializing, and enjoying the outdoors.
Artists and Creatives:
ABOUT OUR TEAM
The Oldham Group is a Collective of talented agents, staff, and support, led by Andrew and Jennifer Oldham - Founding Agents for Compass. Having closed over $1 Billion in sales volume during their career, Andrew and Jennifer lead a team that has substantially increased its business year over year while covering the expansive Silicon Valley, San Francisco Peninsula, Monterey Peninsula, and East Bay real estate markets. Because their agents have been selected based on their hyper-local expertise, they confidently represent a vast coverage area with in-depth knowledge across several counties. With over 85 years of combined real estate expertise in marketing, law, title, design, and escrow, they provide their clients talents and expertise unparalleled in the California market. Combining their knowledge and experience with their love and passion for residential real estate, local expertise, exceptional marketing, personal service and the backing of the nation’s best luxury brokerage, Compass, they will prove to you the Oldham Group difference.
$290 M+
Closed Volume in 2024
Over 200 #37
Transactions in 2024
Teams in the Nation
#11 #14
Teams in California
Top 100 producing agents or teams in the SF Bay Area.
SANDY ALBANESE
Sr. Luxury Agent
Understanding the importance of a client relationship and working exceptionally hard for her clients is what Sandy strives for. She dedicates all her efforts and attention solely to her client's needs. Sandy is a hard worker and a tough negotiator when it comes to getting her clients the best deal whether buying or selling a home. She is a Bay Area native and makes it a point to understand and stay knowledgeable in an ever-changing market. She understands the local housing market and has a great interest in architecture. Sandy believes that knowledge is power and pays attention to the granular details of her client's needs. Self-motivated and driven with honesty and integrity, Sandy enjoys problem-solving and has the tenacity to get the job done. With the Oldham Group she is able to offer a full spectrum of client support fromdministration help, marketing tools, contractor recommendations and concierge service to support every aspect of your needs. When she is not working, Sandy enjoys traveling, exercising, going to the beach, and being with family and friends.
JENNIFER OLDHAM
TEAM LEADER
REALTOR® | DRE 01325650
415.707.5498
JENNIFER@COMPASS.COM
Jennifer is a high-performing real estate professional, who is not only an experienced realtor and loan officer, and but also a skilled negotiator and a real estate paralegal. What sets Jennifer apart is her ability to listen to her clients’ needs and use her in-depth knowledge of the real estate market to negotiate the best deal to exceed the clients’ expectations. With more than two decades of experience working for residential real estate, title, escrow, and specializing in high net worth clients. Jennifer knows exactly what it takes to buy or sell a home. This is one of the reasons why she has been an award-winning Realtor since 2000. When working with clients, Jennifer first learns about what the client wants, then clearly explains the process, sets goals, and works hard to accomplish the best result.
Jennifer has built the team on three simple principles: 1. Be Kind, 2. Be Professional, 3. Be an Expert. Jennifer ensures each one of the Oldham Group Team members exemplifies this mantra without exception.
Jennifer started in real estate 20 plus years ago in the Bay Area, and never quit. She loves
Learn more by visiting https://oldhamgroupluxury.com/team
seeing great families find the right home, and wonderful agents expand their real estate acumen and experience. An adrenaline junkie, Jennifer has sought out and excelled at every possible extreme sport, from racing dirt bikes to competitive boxing, ice skating to skydiving, she has done it all. Her motto “Don’t eff it up!” pretty much sums up Jenn’s leadership style. Funny and full of love, this bad ass hugger makes long lasting connections with her clients and team members alike.
ANDREW OLDHAM
TEAM LEADER | ATTORNEY
REALTOR® | DRE 01207289
650.640.3098
ANDREW.OLDHAM@COMPASS.COM
Originally a real estate lawyer, Andrew’s 40 years of real estate experience makes him uniquely able to tackle any real estate problem. From legal expertise, to escrow and title specifics, to brokerage, Andrew has done it all and he loves doing it, for his clients and his team.
Before starting the Oldham Group, Andrew had a long career as a real estate litigator, and real estate entrepreneur. After passing the bar, his real estate law career took off and he spent years in escrow litigation as a freelancer and salaried lawyer. In the nineties, Andrew founded a real estate company called eHome. eHome took advantage of burgeoning internet technology, and found a home for real estate there. They raised 30 million in capital and were the first to make the MLS searchable for clients, not just agents, and expanded to three states. When he’s not assisting clients and agents, or working with Compass to help them improve their tools and resources, Andrew loves walking Asilomar beach with his wife and business
Learn more by visiting https://oldhamgroupluxury.com/team
partner, Jennifer and their adorable Boston Terriers Abby and Quincy. Andrew prides himself on being a kind, and loving person first and foremost, and second (but just barely) an excellent real estate professional.
CLIENT TESTIMONIALS
Sandy is the absolute best. Anybody who knows her knows how conscientious and hard-working she is when she takes on an account. Nothing gets in her way. She's very diligent sets up. All the appointments takes care of all the loose ends and make sure that everything goes according to plan. She will also ensure every effort to get you top dollar for you or real estate product. It doesn't get any better than Sandy.
SELLER
Sandy recently helped us sell our home. She was very knowledgeable and made sure we were aware we understood the process and keep informed of progress during the sale. She helped us get ready to sell our home though her contact network. All the professionals she recommended were excellent She was always available to answer questions and address our concerns I highly recommend her to anyone selling a home in the area.
SELLER
Sandy has the perfect combination of top real estate business skills and a heart of service for her clients Sandy listens to her clients and then confirms their core desires and goals. She then gets to work on the best plan to meet those goals and desires. In our case, it took less than a week from first meeting with Sandy, to having our home in contract for sale with a desirable buyer. Sandy is detail oriented, and always willing to clarify and resolve any concerns her clients may have. You could not do better in listing your home with Sandy Albanese!
SELLER
CLIENT TESTIMONIALS
Jennifer & Andrew have been great to work with - personally and professionallyin both the sale of our old house and purchase of our new one. Without getting into detail, our situation was quite complex on the purchase side - so much so that my wife and I agreed that it required more expertise than could be fairly expected of any typical realtor or broker. The Oldhams provided that expertise for us, and we've already referred another couple to them. 5 stars!
BUYER AND SELLER
Jennifer and Andrew were wonderful to work with, starting with pricing and sales strategy right up to negotiations and closing. Highly recommended. They both are seasoned professionals able to manage the entire sales process, and having a lawyer on the team provides additional clarity for occasional complexities.
SELLER
Jen and Andrew have beyond exceeded our expectations. They were patient with us through a long search process, provided a consultative approach along the way, set realistic expectations without letting us overpay and we're never just here to sell us any house. When it came time to sell our home the team of people they work with to prep, the marketing support and the frequency of updates keeping us in the loop has once again been over the top. We could not be happier to be working with them, will 100% be referring our friends and colleagues and will without question use them again in the future.
BUYER AND SELLER
OLDHAM
Isabella Avenue
559 Placitas Avenue
Yerba Buena Avenue
Lomita Linda Court
Atherton Los Altos Hills
Los. Altos
Redwood City
Menlo Park San Jose
Jennifer Oldham
DRE #: 01325650 408 835 4119 jennifer@compass.com
Andrew Oldham
DRE #: 01207289 408 393 0773 andrew.oldham@compass.com
Laura Iseman
650.695.2750 laura iseman@compass com
Caitlin Yates
DRE# 02137957 650 207 8102 caitlin yates@compass com
Woodside, CA 94062
ADDRESS SUBJECT
150 Ridgeway Rd, Woodside, CA 94062
250 Hardwick Rd, Woodside, CA 94062
115 Toyon Ct, Woodside, CA 94062
3070 Sterling Way, Redwood City, CA 94061
ADDRESS SUBJECT
150 Ridgeway Rd, Woodside, CA 94062
250 Hardwick Rd, Woodside, CA 94062
115 Toyon Ct, Woodside, CA 94062
3070 Sterling Way, Redwood City, CA 94061
[1] 49,842 SF / 114 AC [2] 71,241 SF / 164 AC
[3] 19,360 SF / 044 AC
ADDRESS SUBJECT 150 Ridgeway Rd, Woodside, CA 94062
Alta Mesa Rd, Woodside, CA 94062
ADDRESS SUBJECT
150 Ridgeway Rd, Woodside, CA 94062 COMP #4
160 Alta Mesa Rd, Woodside, CA 94062
CONTRACT DATE - Mar 11, 2025
SOLD DATE - Apr 08, 2025 DOM - DAYS ON MARKET - 35
Comparable property #1
Woodside, CA 94062
$4,998,000
$4,798,000 Closing Price
Listing description
Situated at the end of a quiet cul-de-sac, this exquisite Woodside property has been tastefully renovated and boasts stunning views of the Bay and East Bay hills With dual oversized primary suites (4 bedrooms, 4 full bathrooms total), this home offers ample space for your growing family or those considering multigenerational living As you step into the proper foyer, you'll be greeted by warm ambiance and stunning views that continue throughout the entire home. The open-plan kitchen is a chef's delight, featuring high-end appliances, integrated gas range, oversized kitchen island, and a walk-in pantry for all your culinary desires. The spacious great room is perfect for entertaining or spreading out, with its vaulted ceilings and massive windows allowing for an abundance of natural light and stunning Woodside views! Both primary suites have been totally remodeled to perfection, featuring luxurious ensuite bathrooms, large walk-in closets, walk-in showers, and a gorgeous free-standing tub. The 1.6 acres of usable land, provides plenty of private outdoor space to enjoy the beautiful
Continued on next page
PPSF $1,621
Listed Date Feb 20, 2025 Contract Date
Comparable property #1
Woodside, CA 94062
250 Hardwick Rd
Listing description (continued)
California weather Just a short distance away, you'll find top-rated schools ensuring an excellent education for your children
TRANSACTION INFORMATION Original Listing Price $4,998,000 Last Asking Price $4,798,000 Closing PricePPSF $1,621
Listed Date Feb 20, 2025 Contract Date -
Comparable property #1
Comparable property #2
Woodside, CA 94062
$3,995,000
Listing description
Great cul-de-sac location, this sun-drenched, designer-updated home offers an ideal blend of style, comfort and nature Just minutes from Town and top-rated Woodside School, this location in the Glens is coveted Step inside to discover the main level, featuring three bedrooms, including two with en-suite baths The primary suite is a peaceful sanctuary with a generous footprint, sitting area, and direct access to the deck A third full bath accommodates guests and the third bedroom. The heart of the home is open-concept, with a family room that flows seamlessly into a fresh kitchen. Also connected is a formal dining room and the inviting living room, where picture windows, custom built-ins, and one of two elegant stone fireplaces create a welcoming atmosphere. Step outside onto the expansive deck for effortless indoor-outdoor living and entertaining. Downstairs, discover a flexible fourth bedroom that can also serve as a home office or bonus room. With exposed beam ceilings, French doors leading to a private patio and fire pit, this may become your favorite space A separate laundry
Continued on next page
Comparable property #2
Woodside, CA 94062
115 Toyon Ct
Listing description (continued)
room and two-car garage add functionality The landscaped, tiered, and fenced backyard is perfect for entertaining, playing, or enjoying the serene natural surroundings
Listed Date Apr 25, 2025
Comparable property #2
115 Toyon Ct
Comparable property #3
Redwood City, CA 94061 3070
Original Listing Price $3,825,000 Last Asking Price $3,825,000
Closing Price
Listed Date May 23, 2025
Listing description
Join us for a "Dusty Boot Open House" on Sunday, 6/8, from 1 PM to 3 PM
This home is still under construction, so you'll get a sneak peek at the progress Closed-toed shoes are required Plus, a coffee cart will be onsite, be sure to stop by! Situated in Redwood City, this stunning 4-bedroom, 45-bathroom Thomas James Homes residence is designed to delight Estimated home completion is end of Summer 2025 This Traditional-style home makes hosting a breeze with the expansive dining and great room spaces, plus a gourmet kitchen with a walk-in pantry. The main floor comes complete with an ADU with kitchenette, bedroom, and en suite bathroom. Head upstairs to the second floor, which offers 2 additional secondary bedrooms with en suite bathrooms, and a laundry room with sink and storage. Indulge in the luxuries of the grand suite's walk-in closet and spa-inspired bath, which includes dual vanities, a free-standing soaking tub, and a walk-in shower. Located in the heart of this soughtafter neighborhood, this home is close proximity to boutiques, restaurants, and more! Illustrative
Continued on next page
Comparable property #3
Redwood City, CA 94061
3070 Sterling Way
Listing description (continued)
landscaping shown is generic and does not represent the landscaping proposed for this site All imagery is representational and does not depict specific building, views or future architectural details
2025
Comparable property #3
3070 Sterling Way
Comparable property #4
Woodside, CA 94062 160 Alta Mesa Rd
Listing description
Updated and renovated, this home is ideally located opposite the picturesque Kite Hill permanent open space. Introducing the home is a spacious great room that encompasses a living room, with modern stone gas fireplace, and a step-down seating area with an impressive wall-towall window view of the rock and cactus garden. Adjacent to this is a formal dining room and newly remodeled kitchen with quartz counters and all new stainless steel appliances. There are 4 bedrooms and 2 baths plus a detached bonus room ideal for today's remote office, or for a game room or fitness center. Outside, are sun-drenched spaces, a stunning rock and cactus garden complete with pathways and a seating area, plus a private rear garden with large deck for entertaining around the sparkling pool Adding the finishing touch is this homes access to the highly regarded Woodside School (K-8) and proximity to the Woodside Village
Listed Date Feb 03, 2025
Contract Date Mar 11, 2025 Sold Date Apr 08, 2025
Comparable property #4
Alta Mesa Rd
160
Price estimate for 150 Ridgeway Road
$3,999,000 - $4,590,000
Agent notes
This is just the list price!!
Sold listing average (1)
$3,850,000
$1,598 Per Sq Ft 35 Days on Market Active listing average (3)
$4,206,000
$1,519 Per Sq Ft 53 Days on Market
* This represents an estimated sale price for this property. It's not the same as opinion of value in appraisal developed by a licensed appraiser under the Uniform Standards of Professional Appraisal practice. The information contained herein is derived from the local MLS and does not purport to be complete nor, necessarily, accurate and should be independently verified; nor does it represent or constitute a legal analysis or financial advice. Changes in price, condition, sale, or withdrawal may be made without notice. All measurements and square footage are approximate. Equal Housing Opportunity. Compass and its agents disclaim any and all liability for representations and warranties, express or implied, contained in, or for omissions from, the information contained herein or any other written or oral communication transmitted or made available to the recipient. This is not intended to solicit property already listed. Compass is a real estate broker licensed by the State of California operating under multiple entities. License Numbers 01991628, 1527235, 1527365, 1356742, 1443761, 1997075, 1935359, 1961027, 1842987, 1869607, 1866771, 1527205, 1079009, 1272467.
Wow prospective buyers with a Zillow Showcase Listing.
Only a few listings each month receive the opportunity to be a Zillow Showcase Listing, let’s make one of them your home!
Your home will gain prioritized exposure by potential buyers when they search for properties on Zillow with over 226 million average monthly unique users.
Your listing will receive dedicated, branded "new property alert emails" sent to interested buyers.
With a limited number of listings per city, Showcase helps your home stand out with best-in-class media like high-resolution photography, interactive floor plans, room-by-room photo organization and virtual tours to impress potential buyers.
More page views on Zillow
More shares on Zillow
More saves on Zillow
One Unified Dashboard to Streamline Your Sale
Assess
Using Collections and Comparative Market Analysis, we can start by tracking market trends, pricing, and available inventory for homes that are similar to yours.
Strategize
By launching your listing not once, but three times with our 3-Phased Marketing Strategy, you can test your pricing strategy, generate early demand, and attract the strongest offers.
Analyze
With Insights, gain a more complete picture of traffic and engagement with your listing. Plus, the Reverse Prospecting tool lets us track how often your listing is liked or shared by clients working with Compass buyer agents, helping us focus on the most serious buyers.
Sell
With a validated pricing strategy and maximum reach to discerning buyers, we can secure the best possible sale outcome And when the sale is complete, I’ll be here to guide you through any future real estate needs.
Maximize your home’s value with the Compass 3-Phased Marketing Strategy
PHASE 1 / LAUNCH AS A COMPASS PRIVATE EXCLUSIVE
Validate Pricing
Unlike traditional brokerages that immediately launch your listing to the public exposing it to negative metrics like days on market and price drop history Compass gives you a strategic head start We showcase your home to a private audience first, allowing us to gather honest feedback on pricing with time to make adjustments before going public
PHASE 2 / LAUNCH AS A COMPASS COMING SOON
Generate Early Demand
Publicly launch your property as a Compass Coming Soon exclusively on Compass.com. This allows you to build buyer anticipation and interest, while staying protected from days on market and price drop history
Showcase your home to our nationwide network of top agents and their serious clients.
Begin to generate buyer interest without risking public days on market or price drops that impact your home's value
You may secure a buyer willing to pay a premium for certainty and a less stressful transaction
PHASE 3 / LAUNCH ON ALL PUBLIC WEBSITES
Sell Better
Go live on all public websites with the right price and maximum demand gained by pre-marketing
Receive key engagement insights on how agents and their buyers are interacting with your listing – data that is lost once it goes live on other public websites.
Ensure all inquiries come directly to me rather than other agents who may prioritize their own listings and are unfamiliar with your home Plus, listing as a Coming Soon on our website can help boost your ranking on Google
During this phase, you have greater control over your data, as photos of your home and personal information do not stay on the Internet
Backed by a validated pricing strategy and early buyer demand, your home is positioned for an efficient, lucrative sale delivering the best possible outcome when it goes live on all public websites
Pre-marketing drives results
Compass
Pre-Market Your Home as a Compass
Private Exclusive
Soft-Launch to an Exclusive Audience
Make your listing available to a network of thousands of top agents and their millions of clients.
Showcase Before Being Market-Ready
Pre-market your home to buyers before investing time or effort into preparing it for the public.
Test Your Price & Gain Insights
Know how buyers are engaging with your listing. These insights, available only before your home goes live on other sites, help you make adjustments to your pricing.
Attract Competitive Offers
You can get competitive offers from buyers who are willing to pay a premium for certainty and reduced stress
Generate Early Demand
Create early buyer anticipation and interest without accumulating days on market or damaging public price drops
Maintain Your Privacy
Your privacy is valuable. Photos and floorplans of your home are only visible to Compass agents and their serious clients
Outpreforming the competition in the San Francisco Bay Area
Your Buyer Follows Compass
Digital Impressions
Leveraging our expansive digital footprint effectively attracts potential buyers to your listing.
Media Reach
Our in-house media team works with top publications to share compelling narratives about your home with your target buyer.
Website Visitors2
643B Impressions
1 123K+ Articles 1 in 2024
Elevate all aspects of your elite property through enhanced aesthetics, emboldened exposure, and an unparalleled network of top brokers.
luxuryatcompass.com
Stay on top of the market and keep your clients informed with monthly dedicated emails and quartlery reports highlighting key properties and trends.
Wealth Mapping
Identify and plan strategic outreach through our partnership with Wealth-X.
Curated Magazine
Distributed globally, this specialized periodical is the essence of Compass Luxury and features our most prestigious properties throughout the country.
TARGETED APPROACH
Your property is unique and our strategy will not only reflect its core attributes, but target those buyers who will most appreciate them. Our messaging and imagery is designed to emphasize the home’s appeal in a considered, exceptionally well-curated manner.
IDENTIFY KEY ATTRIBUTES
Defining the unique features which truly differentiate your property is essential to identifying the qualified buyer to whom it will ultimately sell.
UNDERSTANDING BUYER PERSONAS
Envisioning the demographic, lifestyle, and interests of likely buyers will inform our marketing strategy and impact how we market your home.
ANALYZE TRENDS
Having identified the high-net-worth personas that comprise our buyer pool, our proprietary wealth mapping technology will provide intricate and comprehensive dossiers reflective of individual preference.
ATELLING THE STORY
We will capture the visual and narrative essence of your property via integrated, bespoke campaigns designed to resonate with qualified buyers.
EXECUTE OUR PLAN
The property’s brand identity will be activated through an array of targeted marketing tactics to generate interest and drive demand.
QUALIFIED BUYER
SELECTED ELEMENTS
Drone Photography
Interior Photography
Sunset Photography
Sunrise Photography
Videography Optimized for Social Copywriting
Our photographers’ work has appeared in such publications as:
OLDHAM GROUP
PROPERTY BRANDING
OLDHAM
Guiding you home with the Compass Advantage
Investing Billions in Tech to Sell Your Home
At Compass, the technology of the future is already shaping real estate today. We’ve invested over $1 billion in our technology platform to help agents make buying or selling a home easier for you. This includes Compass One, an all-in-one client dashboard that enhances transparency and keeps you connected with your agent at every step of your journey
A Marketing Strategy for Every Home
As part of Compass, I have access to a dedicated in-house marketing and design agency of over 300 experts nationwide, making it more effective than ever before to reach your buyer how, when, and where it counts most.
A 33K+ Network of Top Agents Nationwide3
A network that arms us with privileged access to the homes you ’ ve been waiting to find and the prospects ready to buy
#1 Residential Real Estate Brokerage in the United States1
$216.8B 2024 Gross Transaction Value 2
Captivating California
Since arriving in the Golden State, Compass has established itself as the top brokerage in the region.
Markets We Excel In
Lake Tahoe
Reno
Wine Country
San Francisco
Peninsula
Silicon Valley
Carmel/Monterey
Central Coast
Santa Barbara/Montecito
Los Angeles
Palm Springs
Orange County
San Diego
Brokerage in LA and SF by Sales Volume* #1
Number of employees 600+
Number of agents 7.9K+ 110+
Offices throughout California
A letter from Compass CEO Robert Reffkin
Thank you for considering Compass to guide you through your home sale. At Compass, we ’ ve built the #1 real estate brokerage by sales volume in the United States and within 10-years of launching our first sale on Compass com, our agents have achieved over $1 trillion in sales volume We’ve accomplished this by helping homeowners like you protect and maximize the value of your most important asset – your home.
Compass has developed a 3-Phased Marketing Strategy, drawing on best practices from real estate developers, professional home builders, and luxury marketers to create demand, build momentum, and ensure your home is best-positioned for success.
This phased marketing strategy can be far more effective than a single public launch. In the same way that Hollywood launches multiple trailers to build anticipation for a movie premiere, the Compass 3-Phased Marketing Strategy allows your agent to launch your listing multiple times, building similar excitement and demand
Your Compass agent will guide you through every step of the strategy to help you choose what works best for your home and help ensure it receives the attention, interest, and the offers it deserves
Thank you,
Robert Reffkin Founder & CEO
Pre-Market
Home Preparation
Photography
Pricing
Pre-List Marketing
Leveraging Our Exclusive
Agent Network
On-Market
Media Plan
Open Houses
Assessing Our Strategy and Monitoring the Market
Our Step-by-Step Plan
What to Expect
As your trusted advisor, I’ll be there to guide you throughout the home selling process to ensure that your experience is as seamless and stress-free as possible.
PRE-MARKET
1 Complete listing paperwork
2 Prepare your property for market
3
4
Pre-market and promote your property to Compass agents* Develop and execute our marketing strategy and media plan
ON-MARKET
5
6
7
8 List property online Show property and follow-up with leads
CLOSING
9
10 Schedule closing and work through contract terms Close on the property and assist with post-closing questions
Monitor the market, provide updates and assess strategy Review offers and negotiate the optimal contract
The Power of Photography
Beautiful photography is one of the most powerful tools for selling your home. Compass uses bestin-class photographers to show your home in its best light, make a positive first impression, and attract more buyers.
Pricing Your Property to Maximize Buyer Activity
Timing of Buyer Activity
A property receives the most traffic within the first few weeks of hitting the market. It is important to get the price right in order to gain the attention of interested buyers and maximize your home's position in the market.
Attracting Buyers Using Competitive Pricing
Using competitive analysis, market research, and Compass’ suite of AI-powered tools, we recommend a price for your property to generate the most activity and offers early on before buyers move on to newer listings.
Compass Off-Markets Lead the Way
Exclusive Access to California’s Hidden High-End Real Estate
By definition, the promotion of off-market listings is restricted to distribution within the listing’s brokerage.* Compass offers a unique advantage to our agents through Compass Private Exclusives. This special feature grants them access to off-market listings and enables them to share them with a network of 7,900+ California agents. This broadens the accessibility of luxury Private Exclusives to a larger pool of clients compared to other brokerages that are limited in size and regional breadth.
San Mateo & Santa Clara Counties: The Luxury Market Share Standard
Compass dominates the luxury market in San Mateo and Santa Clara Counties, outpacing the competition by a significant margin in the sale of homes priced above $5M.**
Reach more prospective buyers with intelligent digital advertising.
By leveraging Compass’ digital advertising tools and partnerships across social media and advertising throughout your listing process, we can generate demand to sell your home faster, and we meet potential buyers where they are, online.
Proprietary Targeting Optimized Performance
Compass helps generate buyer interest by using proprietary data to serve ads to Facebook and Instagram users.
Compass tracks and measures the results of every campaign which allows for continued optimization.
INSTAGRAM IMAGE AD
FACEBOOK VIDEO AD
Engaging Open Houses
Whether it be in-person or a dynamic virtual tour, open houses are one of the most important ways buyers connect with your home.
Of homebuyers attend an open house while searching for a home to buy*
Assessing Our Strategy and Monitoring the Market
Using proprietary tools such as Collections and Insights, we keep you informed of market conditions and traffic to your property.
Insights Collections
Collections allows us to have a collaborative conversation on your home selling process with instant updates on comparable listings and access to insider knowledge previously only available to the agent community.
Insights is a detailed, custom dashboard that allows us to assess the impact of our online marketing campaigns in real time. By capturing this data, we are able to further target our ads to buyers most interested in your home.
Complete listing paperwork
The listing agreement is a contract that explains our relationship and the high level of service that we will provide to you.
Begin to prepare your home for the market
Let’s determine next steps together
Continue to monitor the market and assess our strategy
Once your home is ready for market, we will reassess market data and finalize our pricing strategy to make sure we are in line with any recent market updates in your neighborhood. Launch your property
