PREPARED FOR JOE
LIN
OVERVIEW
San Jose is the third-largest city in the state of California and the largest city in the Bay Area by both population and area. It is a major center for technology and innovation and is often referred to as the capital of Silicon Valley, housing the headquarters of many tech companies and being a hub for startups and research institutions. San Jose has a diverse population that includes a significant number of residents with many ethnic backgrounds. The city is known for its cultural diversity and has a large immigrant population. Silicon Valley, of which San Jose is a part, is renowned for being a global center for technology and innovation. The city has played a crucial role in the development of the technology industry and continues to attract businesses, entrepreneurs, and professionals from around the world. San Jose is home to several institutions of higher education, including San Jose State University (SJSU), a major public university with a focus on technology and business education The city's economy is heavily influenced by the technology sector, but it also includes industries such as finance, healthcare, and manufacturing. The affluence of Silicon Valley has contributed to both economic growth and challenges related to housing affordability and income inequality. San Jose offers a range of cultural attractions, including museums, theaters, and art galleries The city is home to the Tech Museum of Innovation, the San Jose Museum of Art, and various theaters and performing arts venues. The climate in San Jose is generally mild, with warm, dry summers and mild, wet winters. It's part of the Mediterranean climate characteristic of much of California. The city has an extensive transportation network, including highways, public buses, and light rail. The Mineta San Jose International Airport serves as a major gateway to the region. San Jose boasts numerous parks and green spaces. Alum Rock Park, for example, is one of the oldest municipal parks in California and provides opportunities for hiking and outdoor activities San Jose has experienced significant urban development, with a mix of residential, commercial, and industrial areas. The city has been actively involved in urban planning to address issues such as transportation, housing, and sustainable development.
OLDHAM GROUP
BUYER PROFILES
Reaching the right audience for your property at the right time, and with the perfect messaging.
Tech Professionals: San Jose is at the heart of Silicon Valley, making it a magnet for technology professionals. Engineers, software developers, researchers, and entrepreneurs often move to the area for job opportunities in the thriving tech industry.
Families: Families are attracted to San Jose for its reputable schools, family-friendly neighborhoods, and overall quality of life. The city offers a range of amenities, parks, and recreational opportunities.
Young Professionals: Young professionals, especially those in their 20s and 30s, are drawn to the dynamic job market, social scene, and cultural offerings in San Jose. The city has a lively atmosphere and numerous networking opportunities.
Investors: Investments and investment rentals in San Jose can be an attractive option for real estate investors, given the city's economic prosperity, strong job market, and high demand for housing.
Outdoor Enthusiasts: The region's pleasant climate and proximity to outdoor attractions, including parks and hiking trails, appeal to individuals who enjoy an active lifestyle and outdoor activities.
It's worth mentioning that while San Jose has many opportunities and amenities, it also faces challenges such as housing affordability issues and traffic congestion. The types of people moving to the city can be influenced by factors such as career goals, lifestyle preferences, and family considerations. 01 02 03 04 05
OLDHAM GROUP
ABOUT OUR TEAM
The Oldham Group is a Collective of talented agents, staff, and support, led by Andrew and Jennifer Oldham - Founding Agents for Compass. Having closed over $1 Billion in sales volume during their career, Andrew and Jennifer lead a team that has substantially increased its business year over year while covering the expansive Silicon Valley, San Francisco Peninsula, Monterey Peninsula, and East Bay real estate markets. Because their agents have been selected based on their hyper-local expertise, they confidently represent a vast coverage area with in-depth knowledge across several counties. With over 85 years of combined real estate expertise in marketing, law, title, design, and escrow, they provide their clients talents and expertise unparalleled in the California market. Combining their knowledge and experience with their love and passion for residential real estate, local expertise, exceptional marketing, personal service and the backing of the nation’s best luxury brokerage, Compass, they will prove to you the Oldham Group difference.
$290 M+
Closed Volume in 2024
Over 200 #37
Transactions in 2024
Teams in the Nation
#11 #14
Teams in California
Top 100 producing agents or teams in the SF Bay Area.
SOGOL SARR
Santa Clara County Specialist
With an expert understanding of San Jose neighborhoods and a strong background in the tech industry, Sogol brings a powerful combination of analytical expertise and local market insight to her real estate practice. After earning a degree in Corporate Finance from San Francisco State University, Sogol spent over a decade in the fintech world, where her meticulous attention to detail and strategic thinking made her a standout in the field.
Now, as a real estate professional, Sogol leverages these skills to ensure every deal is expertly negotiated, always aiming to secure the best possible outcome for her clients. Her confidence in negotiation, paired with her detailedoriented approach, means that no aspect of the transaction is overlooked, ensuring smooth closings and maximum value.
Passionate about helping people, Sogol treats every client like family, delivering personalized service and unwavering dedication. She builds strong, trusting relationships, guiding clients through every step of the real estate process with care and expertise.
Passionate about helping people, Sogol treats every client like family, delivering personalized service and unwavering dedication. She builds strong, trusting relationships, guiding clients through every step of the real estate process with care and expertise.
Whether you ' re buying or selling, Sogol is committed to providing an exceptional experience, offering both a personal touch and a sharp focus on achieving the best results for her clients.
JENNIFER OLDHAM
TEAM LEADER
REALTOR® | DRE 01325650
415.707.5498
JENNIFER@COMPASS.COM
Jennifer is a high-performing real estate professional, who is not only an experienced realtor and loan officer, and but also a skilled negotiator and a real estate paralegal. What sets Jennifer apart is her ability to listen to her clients’ needs and use her in-depth knowledge of the real estate market to negotiate the best deal to exceed the clients’ expectations. With more than two decades of experience working for residential real estate, title, escrow, and specializing in high net worth clients. Jennifer knows exactly what it takes to buy or sell a home. This is one of the reasons why she has been an award-winning Realtor since 2000. When working with clients, Jennifer first learns about what the client wants, then clearly explains the process, sets goals, and works hard to accomplish the best result.
Jennifer has built the team on three simple principles: 1. Be Kind, 2. Be Professional, 3. Be an Expert. Jennifer ensures each one of the Oldham Group Team members exemplifies this mantra without exception.
Jennifer started in real estate 20 plus years ago in the Bay Area, and never quit. She loves
Learn more by visiting https://oldhamgroupluxury.com/team
seeing great families find the right home, and wonderful agents expand their real estate acumen and experience. An adrenaline junkie, Jennifer has sought out and excelled at every possible extreme sport, from racing dirt bikes to competitive boxing, ice skating to skydiving, she has done it all. Her motto “Don’t eff it up!” pretty much sums up Jenn’s leadership style. Funny and full of love, this bad ass hugger makes long lasting connections with her clients and team members alike.
ANDREW OLDHAM
TEAM LEADER | ATTORNEY
REALTOR® | DRE 01207289
650.640.3098
ANDREW.OLDHAM@COMPASS.COM
Originally a real estate lawyer, Andrew’s 40 years of real estate experience makes him uniquely able to tackle any real estate problem. From legal expertise, to escrow and title specifics, to brokerage, Andrew has done it all and he loves doing it, for his clients and his team.
Before starting the Oldham Group, Andrew had a long career as a real estate litigator, and real estate entrepreneur. After passing the bar, his real estate law career took off and he spent years in escrow litigation as a freelancer and salaried lawyer. In the nineties, Andrew founded a real estate company called eHome. eHome took advantage of burgeoning internet technology, and found a home for real estate there. They raised 30 million in capital and were the first to make the MLS searchable for clients, not just agents, and expanded to three states. When he’s not assisting clients and agents, or working with Compass to help them improve their tools and resources, Andrew loves walking Asilomar beach with his wife and business
Learn more by visiting https://oldhamgroupluxury.com/team
partner, Jennifer and their adorable Boston Terriers Abby and Quincy. Andrew prides himself on being a kind, and loving person first and foremost, and second (but just barely) an excellent real estate professional.
CLIENT TESTIMONIALS
Jennifer & Andrew have been great to work with - personally and professionallyin both the sale of our old house and purchase of our new one. Without getting into detail, our situation was quite complex on the purchase side - so much so that my wife and I agreed that it required more expertise than could be fairly expected of any typical realtor or broker. The Oldhams provided that expertise for us, and we've already referred another couple to them. 5 stars!
BUYER AND SELLER
Jennifer and Andrew were wonderful to work with, starting with pricing and sales strategy right up to negotiations and closing. Highly recommended. They both are seasoned professionals able to manage the entire sales process, and having a lawyer on the team provides additional clarity for occasional complexities.
SELLER
Jen and Andrew have beyond exceeded our expectations. They were patient with us through a long search process, provided a consultative approach along the way, set realistic expectations without letting us overpay and we're never just here to sell us any house. When it came time to sell our home the team of people they work with to prep, the marketing support and the frequency of updates keeping us in the loop has once again been over the top. We could not be happier to be working with them, will 100% be referring our friends and colleagues and will without question use them again in the future.
BUYER AND SELLER
OLDHAM
Jennifer Oldham
DRE #: 01325650 408 835 4119 jennifer@compass.com
Andrew Oldham
DRE #: 01207289 408 393 0773 andrew.oldham@compass.com
Laura Iseman
650.695.2750 laura iseman@compass com
Caitlin Yates
DRE# 02137957 650 207 8102 caitlin yates@compass com
San Jose, CA 95112
ADDRESS SUBJECT
410 S 16th St, San Jose, CA 95112
199 S 16th St, San Jose, CA 95112
48 S 14th St, San Jose, CA 95112
130 S 17th St, San Jose, CA 95112
ADDRESS SUBJECT
410 S 16th St, San Jose, CA 95112 COMP #1
199 S 16th St, San Jose, CA 95112
COMP #2
48 S 14th St, San Jose, CA 95112
COMP #3
130 S 17th St, San Jose, CA 95112
CONTRACT DATE Aug 04, 2017 Apr 24, 2025 May 26, 2025 May 15, 2025
ADDRESS SUBJECT
410 S 16th St, San Jose, CA 95112
548 N 15th St, San Jose, CA 95112
#4
ADDRESS SUBJECT
410 S 16th St, San Jose, CA 95112
COMP #4
548 N 15th St, San Jose, CA 95112
CONTRACT DATE Aug 04, 2017 Mar 09, 2025
SOLD DATE - Mar 18, 2025
DOM - DAYS ON MARKET - 2
Comparable property #1
San Jose, CA 95112
199 S 16th St
$2,499,000
Listing description
First time on the market in 23 years, an iconic, well cared, 1914 Swiss Chalet Craftsman nestled in the tree-lined Naglee Park neighborhooddowntown San Jose This remarkable home blends Old World charm with modern comforts Spanning over 3,275 sqft on a generous 6,400 sqft corner lot, this residence features 4 spacious bedrooms, 25 bathrooms, and a designed garden The inviting front porch welcomes you into a grand living room adorned with a box beam ceiling, paneled wainscoting, a wood-burning fireplace, and elegant pocket French doors leading to a sunlit dining room with window box seats. The spacious family room, complete with a mudroom with direct access to the detached two-car garage, maintaining a classic, functional flow throughout. The bright farmhouse kitchen showcasing soapstone countertops, a Wolf range, a butlers pantry, an eat-in nook. Sliding door open to a serene English cottage style garden with beautiful arbor perfect for entertaining, or relaxation. Upstairs, the primary suite is a true retreat with high ceilings, windows on three sides, a spacious sitting
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$2,500,000 PPSF $763
Listed Date Apr 16, 2025
Contract Date Apr 24, 2025 Sold Date May 15, 2025
Comparable property #1
San Jose, CA 95112
199 S 16th St
Listing description (continued)
area, and a walk-in cedar closet Three additional large and airy bedrooms provide ample closet space Close to SJSU, shops, and amenities, this is a rare opportunity to own a cherished piece of history! TRANSACTION INFORMATION Original Listing Price
$2,499,000 Last Asking Price $2,499,000 Closing Price $2,500,000
PPSF $763
Listed Date Apr 16, 2025
Contract Date Apr 24, 2025
Sold Date May 15, 2025 DOM -
Comparable property #1
199 S 16th St
Comparable property #2
San Jose, CA 95112
$2,299,000
Listing description
Drastically reduced! Corporate relocation, priced to sell This Colonial Revival home is nestled among tree-lined streets and historic generational homes in Naglee Park This property has been meticulously renovated to combine classic charm with modern updates Discover light-filled rooms, a tastefully remodeled kitchen and 3 full baths, complemented by original features such as hardwood floors, a grand entry foyer, crown molding, built-in cabinetry, and a walk-in pantry. The first floor sunroom invites relaxation and could easily convert to a bedroom. Enjoy the convenience of modern upgrades including a reinforced foundation with shear walls, outdoor stereo and media room-ready parlor, and smart home system. The detached garage features custom cabinetry, vaulted ceilings and a 3K EV charger (ADU potential). A detached backyard office with skylight provides the ideal work-from-home retreat. Entertain with ease in the private backyard oasis with an outdoor kitchen, koi pond with waterfall, and six bountiful fruit trees. The electric driveway gate ensures privacy and ease of access
Continued on next page
$1,999,000
Price $1,985,000 PPSF $662
Listed Date Apr 30, 2025
Contract Date May 26, 2025 Sold Date Jul 01, 2025
Comparable property #2
San Jose, CA 95112
48 S 14th St
Listing description (continued)
This home is walkable to a vibrant mix of shops/restaurants and SJSU, putting the best of San Jose at your doorstep while still being a short commute to Adobe, Cisco, PayPal, Nvidia & Zoom
Price $1,985,000
PPSF $662
Listed Date Apr 30, 2025
Contract Date May 26, 2025
Sold Date Jul 01, 2025 DOM - Days on Market 26
Comparable property #2
Comparable property #3
San Jose, CA 95112
130 S 17th St
Listing description
A truly fantastic grand brick colonial, thoroughly updated, remodeled and reimagined, ready for a new family! Enter from the meticulously landscaped front yard, through the new brick patio, into a formal entry Past the grand stairwell into the living room you ' re greeted with a wall of windows with plantation shutters and fireplace with new hearth Across the living room is the massive Florida room surrounded by huge windows allowing sunlight and views of the gorgeous yard, an approximately 400sqft bonus to the 3,076sqft formal living space! The formal dining room with a wall of built in cabinets is open to the all- new expanded and BRILLIANT gourmet chefs delight kitchen. Signature LG SS appliances include a 5-burner range, built-in oven as well as a second convection/microwave oven, and a plethora of spacious porcelain slab counters with all new cabinetry. First floor guest bedroom and full bath down the hall. Upstairs is a fantastic primary suite with totally remodeled bath, and walk in closet. 4 upstairs bedrooms PLUS a wood paneled office and also a recreation/sunroom Included
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Listing Price $2,288,888 Last Asking Price $2,288,888 Closing Price $2,238,000 PPSF $728
Listed Date May 07, 2025
Contract Date May 15, 2025 Sold Date Jun 06, 2025
Comparable property #3
San Jose, CA 95112
130 S 17th St
Listing description (continued)
in the many upgrades is new dual zone furnace and AC and oak flooring This amazing property has been lovingly updated for 5 years with great taste and care! TRANSACTION INFORMATION Original Listing Price $2,288,888 Last Asking Price $2,288,888 Closing Price $2,238,000
PPSF $728
Listed Date May 07, 2025
Contract Date May 15, 2025
Sold Date Jun 06, 2025 DOM -
Comparable property #3
130 S 17th St
Comparable property #4
San Jose, CA 95112
548 N 15th St
$1,998,000
Listing description
Exquisitely designed 3 level custom Mediterranean home located on a beautiful tree lined street Built from the ground up In 2007! Highlights of this spectacular home includes a spacious gourmet kitchen which opens up to the family room, dining room and separate formal living room! This amazing home has 3,704 sqft of total living space (include 1,113 sqft basement area with permit) which includes 4 bedrooms (plus another bonus room in basement) and 4 full bathrooms. There is ground floor bedroom and full bath which are perfect for in-laws or guests. This unique home features 1,113 sqft basement living space with large living room, a bonus room and a full bath! Solar Panel system installed and fully paid. Architectural details throughout include coffered ceilings, crown moulding, skylights and decorative doors! Great Location! Centrally located in Silicon Valley with easy access to many Hi-Tech companies. Close proximity to Highways 87, 101, 880 and 280/680. Within walking distance to charming Japan Town, short distance to SJ Downtown night life, dining, SAP Center / Shark Tank, Whole
Continued on next page
Listed Date Mar 07, 2025
Contract Date Mar 09, 2025 Sold Date Mar 18, 2025
San Jose, CA 95112
548 N 15th St
Listing description (continued)
Foods, light rail and BART
TRANSACTION INFORMATION
Original Listing Price
$1,998,000
Last Asking Price
$1,998,000
Closing Price $2,060,000
PPSF $556
Listed Date Mar 07, 2025
Contract Date Mar 09, 2025
Sold Date Mar 18, 2025 DOM - Days on Market
Comparable property #4
548 N 15th St
1 9 9 S o u t h 1 6 t h S t r e e t 4 2 . 5 3 , 2 7 5 6 4 0 0 $ 2 , 4 9 ,9 0 0 0 $ 2 , 4 9 ,9 0 0 0 $ 2 , 5 0 ,0 0 0 0 $ 7 6 3A p r 1 6 , 2 0 2 5 A p r 2 4 , 2 0 2 5 M a y 1 5 , 2 0 2 5 8 4 8 S o u t h 1 4 t h S t r e e t 4 3 3 , 0 0 0 6 9 7 0 $ 2 , 2 9 ,9 0 0 0 $ 1 ,9 9 ,9 0 0 0 $ 1 ,9 8 5 , 0 0 0 $ 6 6 2A p r 3 ,0 2 0 2 5 M a y 2 6 , 2 0 2 5 J u l 0 1 , 2 0 2 5 2 6 1 3 0 S o u t h 1 7 t h S t r e e t 5 3 3 , 0 7 6 7 6 2 5 $ 2 , 2 8 8 , 8 8 8 $ 2 , 2 8 8 , 8 8 8 $ 2 , 2 3 8 , 0 0 0 $ 7 2 8M a y 0 ,7 2 0 2 5 M a y 1 5 , 2 0 2 5 J u n 0 6 , 2 0 2 5 8 5 4 8 N o r t h 1 5 t h S t r e e t 4 3 . 5 3 ,7 0 4 5 7 5 0 $ 1 ,9 9 8 , 0 0 0 $ 1 ,9 9 8 , 0 0 0 $ 2 , 0 6 ,0 0 0 0 $ 5 5 6M a r 0 ,7 2 0 2 5 M a r 0 ,9 2 0 2 5 M a r 1 8 , 2 0 2 5 2
Suggested listing price
Price estimate for 410 South 16th Street
Price to be Determined
Sold listing average (4)
$2,195,750
$673 Per Sq Ft 11 Days on Market
* This represents an estimated sale price for this property. It's not the same as opinion of value in appraisal developed by a licensed appraiser under the Uniform Standards of Professional Appraisal practice. The information contained herein is derived from the local MLS and does not purport to be complete nor, necessarily, accurate and should be independently verified; nor does it represent or constitute a legal analysis or financial advice. Changes in price, condition, sale, or withdrawal may be made without notice. All measurements and square footage are approximate. Equal Housing Opportunity. Compass and its agents disclaim any and all liability for representations and warranties, express or implied, contained in, or for omissions from, the information contained herein or any other written or oral communication transmitted or made available to the recipient. This is not intended to solicit property already listed. Compass is a real estate broker licensed by the State of California operating under multiple entities. License Numbers 01991628, 1527235, 1527365, 1356742, 1443761, 1997075, 1935359, 1961027, 1842987, 1869607, 1866771, 1527205, 1079009, 1272467.
Wow prospective buyers with a Zillow Showcase Listing.
Only a few listings each month receive the opportunity to be a Zillow Showcase Listing, let’s make one of them your home!
Your home will gain prioritized exposure by potential buyers when they search for properties on Zillow with over 226 million average monthly unique users.
Your listing will receive dedicated, branded "new property alert emails" sent to interested buyers.
With a limited number of listings per city, Showcase helps your home stand out with best-in-class media like high-resolution photography, interactive floor plans, room-by-room photo organization and virtual tours to impress potential buyers.
More page views on Zillow
More shares on Zillow
More saves on Zillow
One Unified Dashboard to Streamline Your Sale
Assess
Using Collections and Comparative Market Analysis, we can start by tracking market trends, pricing, and available inventory for homes that are similar to yours.
Strategize
By launching your listing not once, but three times with our 3-Phased Marketing Strategy, you can test your pricing strategy, generate early demand, and attract the strongest offers.
Analyze
With Insights, gain a more complete picture of traffic and engagement with your listing. Plus, the Reverse Prospecting tool lets us track how often your listing is liked or shared by clients working with Compass buyer agents, helping us focus on the most serious buyers.
Sell
With a validated pricing strategy and maximum reach to discerning buyers, we can secure the best possible sale outcome And when the sale is complete, I’ll be here to guide you through any future real estate needs.
Maximize your home’s value with the Compass 3-Phased Marketing Strategy
PHASE 1 / LAUNCH AS A COMPASS PRIVATE EXCLUSIVE
Validate Pricing
Unlike traditional brokerages that immediately launch your listing to the public exposing it to negative metrics like days on market and price drop history Compass gives you a strategic head start We showcase your home to a private audience first, allowing us to gather honest feedback on pricing with time to make adjustments before going public
PHASE 2 / LAUNCH AS A COMPASS COMING SOON
Generate Early Demand
Publicly launch your property as a Compass Coming Soon exclusively on Compass.com. This allows you to build buyer anticipation and interest, while staying protected from days on market and price drop history
Showcase your home to our nationwide network of top agents and their serious clients.
Begin to generate buyer interest without risking public days on market or price drops that impact your home's value
You may secure a buyer willing to pay a premium for certainty and a less stressful transaction
PHASE 3 / LAUNCH ON ALL PUBLIC WEBSITES
Sell Better
Go live on all public websites with the right price and maximum demand gained by pre-marketing
Receive key engagement insights on how agents and their buyers are interacting with your listing – data that is lost once it goes live on other public websites.
Ensure all inquiries come directly to me rather than other agents who may prioritize their own listings and are unfamiliar with your home Plus, listing as a Coming Soon on our website can help boost your ranking on Google
During this phase, you have greater control over your data, as photos of your home and personal information do not stay on the Internet
Backed by a validated pricing strategy and early buyer demand, your home is positioned for an efficient, lucrative sale delivering the best possible outcome when it goes live on all public websites
Pre-marketing drives results
Compass
Pre-Market Your Home as a Compass
Private Exclusive
Soft-Launch to an Exclusive Audience
Make your listing available to a network of thousands of top agents and their millions of clients.
Showcase Before Being Market-Ready
Pre-market your home to buyers before investing time or effort into preparing it for the public.
Test Your Price & Gain Insights
Know how buyers are engaging with your listing. These insights, available only before your home goes live on other sites, help you make adjustments to your pricing.
Attract Competitive Offers
You can get competitive offers from buyers who are willing to pay a premium for certainty and reduced stress
Generate Early Demand
Create early buyer anticipation and interest without accumulating days on market or damaging public price drops
Maintain Your Privacy
Your privacy is valuable. Photos and floorplans of your home are only visible to Compass agents and their serious clients
Guiding you home with the Compass Advantage
Investing Billions in Tech to Sell Your Home
At Compass, the technology of the future is already shaping real estate today. We’ve invested over $1 billion in our technology platform to help agents make buying or selling a home easier for you. This includes Compass One, an all-in-one client dashboard that enhances transparency and keeps you connected with your agent at every step of your journey
A Marketing Strategy for Every Home
As part of Compass, I have access to a dedicated in-house marketing and design agency of over 300 experts nationwide, making it more effective than ever before to reach your buyer how, when, and where it counts most.
A 33K+ Network of Top Agents Nationwide3
A network that arms us with privileged access to the homes you ’ ve been waiting to find and the prospects ready to buy
#1 Residential Real Estate Brokerage in the United States1
$216.8B 2024 Gross Transaction Value 2
Your Buyer Follows Compass
Digital Impressions
Leveraging our expansive digital footprint effectively attracts potential buyers to your listing.
Media Reach
Our in-house media team works with top publications to share compelling narratives about your home with your target buyer.
Website Visitors2
643B Impressions
1 123K+ Articles 1 in 2024
Outpreforming the competition in the San Francisco Bay Area
Captivating California
Since arriving in the Golden State, Compass has established itself as the top brokerage in the region.
Markets We Excel In
Lake Tahoe
Reno
Wine Country
San Francisco
Peninsula
Silicon Valley
Carmel/Monterey
Central Coast
Santa Barbara/Montecito
Los Angeles
Palm Springs
Orange County
San Diego
Brokerage in LA and SF by Sales Volume* #1
Number of employees 600+
Number of agents 7.9K+ 110+
Offices throughout California
A letter from Compass CEO Robert Reffkin
Thank you for considering Compass to guide you through your home sale. At Compass, we ’ ve built the #1 real estate brokerage by sales volume in the United States and within 10-years of launching our first sale on Compass com, our agents have achieved over $1 trillion in sales volume We’ve accomplished this by helping homeowners like you protect and maximize the value of your most important asset – your home.
Compass has developed a 3-Phased Marketing Strategy, drawing on best practices from real estate developers, professional home builders, and luxury marketers to create demand, build momentum, and ensure your home is best-positioned for success.
This phased marketing strategy can be far more effective than a single public launch. In the same way that Hollywood launches multiple trailers to build anticipation for a movie premiere, the Compass 3-Phased Marketing Strategy allows your agent to launch your listing multiple times, building similar excitement and demand
Your Compass agent will guide you through every step of the strategy to help you choose what works best for your home and help ensure it receives the attention, interest, and the offers it deserves
Thank you,
Robert Reffkin Founder & CEO
Pre-Market
Home Preparation
Photography
Pricing
Pre-List Marketing
Leveraging Our Exclusive
Agent Network
On-Market
Media Plan
Open Houses
Assessing Our Strategy and Monitoring the Market
Our Step-by-Step Plan
What to Expect
As your trusted advisor, I’ll be there to guide you throughout the home selling process to ensure that your experience is as seamless and stress-free as possible.
PRE-MARKET
1 Complete listing paperwork
2 Prepare your property for market
3
4
Pre-market and promote your property to Compass agents* Develop and execute our marketing strategy and media plan
ON-MARKET
5
6
7
8 List property online Show property and follow-up with leads
CLOSING
9
10 Schedule closing and work through contract terms Close on the property and assist with post-closing questions
Monitor the market, provide updates and assess strategy Review offers and negotiate the optimal contract
The Power of Photography
Beautiful photography is one of the most powerful tools for selling your home. Compass uses bestin-class photographers to show your home in its best light, make a positive first impression, and attract more buyers.
Pricing Your Property to Maximize Buyer Activity
Timing of Buyer Activity
A property receives the most traffic within the first few weeks of hitting the market. It is important to get the price right in order to gain the attention of interested buyers and maximize your home's position in the market.
Attracting Buyers Using Competitive Pricing
Using competitive analysis, market research, and Compass’ suite of AI-powered tools, we recommend a price for your property to generate the most activity and offers early on before buyers move on to newer listings.
Compass Off-Markets Lead the Way
Exclusive Access to California’s Hidden High-End Real Estate
By definition, the promotion of off-market listings is restricted to distribution within the listing’s brokerage.* Compass offers a unique advantage to our agents through Compass Private Exclusives. This special feature grants them access to off-market listings and enables them to share them with a network of 7,900+ California agents. This broadens the accessibility of luxury Private Exclusives to a larger pool of clients compared to other brokerages that are limited in size and regional breadth.
San Mateo & Santa Clara Counties: The Luxury Market Share Standard
Compass dominates the luxury market in San Mateo and Santa Clara Counties, outpacing the competition by a significant margin in the sale of homes priced above $5M.**
Reach more prospective buyers with intelligent digital advertising.
By leveraging Compass’ digital advertising tools and partnerships across social media and advertising throughout your listing process, we can generate demand to sell your home faster, and we meet potential buyers where they are, online.
Proprietary Targeting Optimized Performance
Compass helps generate buyer interest by using proprietary data to serve ads to Facebook and Instagram users.
Compass tracks and measures the results of every campaign which allows for continued optimization.
INSTAGRAM IMAGE AD
FACEBOOK VIDEO AD
Engaging Open Houses
Whether it be in-person or a dynamic virtual tour, open houses are one of the most important ways buyers connect with your home.
Of homebuyers attend an open house while searching for a home to buy*
Assessing Our Strategy and Monitoring the Market
Using proprietary tools such as Collections and Insights, we keep you informed of market conditions and traffic to your property.
Insights Collections
Collections allows us to have a collaborative conversation on your home selling process with instant updates on comparable listings and access to insider knowledge previously only available to the agent community.
Insights is a detailed, custom dashboard that allows us to assess the impact of our online marketing campaigns in real time. By capturing this data, we are able to further target our ads to buyers most interested in your home.
Complete listing paperwork
The listing agreement is a contract that explains our relationship and the high level of service that we will provide to you.
Begin to prepare your home for the market
Let’s determine next steps together
Continue to monitor the market and assess our strategy
Once your home is ready for market, we will reassess market data and finalize our pricing strategy to make sure we are in line with any recent market updates in your neighborhood.
Launch your property
