PREPARED FOR LOUIS AND VIOLETA
OVERVIEW
The Sunset District is one of San Francisco’s most expansive and laid-back neighborhoods, stretching along the city’s western edge from Golden Gate Park to the Pacific Ocean Once mostly sand dunes, the area was transformed in the early 20th century as rows of pastel-colored stucco homes often referred to as “Sunset specials” were built to accommodate a rapidly growing population. Its gridded streets, punctuated by corner markets, local bakeries, and cozy cafés, give it a distinctly residential character while still offering plenty of hidden gems for dining and culture. Unlike the city’s denser eastern neighborhoods, the Sunset retains a calmer, suburban feel, marked by ocean breezes and wide avenues
Beloved for its down-to-earth vibe and sense of community, the Sunset District offers a unique mix of modest charm and natural beauty. On clear days, residents enjoy sweeping views of the Pacific, while foggy mornings lend the neighborhood its signature moody atmosphere. Golden Gate Park borders the district to the north, providing acres of green space, trails, and cultural institutions, while Ocean Beach anchors its western edge, popular with surfers, dog walkers, and sunset seekers alike. Families, students from nearby San Francisco State University, and long-time locals make up much of the community, giving the neighborhood a friendly, multigenerational feel.
Despite its coastal location, the Sunset is well connected to the rest of the city. Multiple Muni lines run along its main corridors N Judah, L Taraval, and K Ingleside offering direct access to downtown and beyond. Local commercial stretches like Irving Street, Noriega Street, and Taraval Street provide everyday conveniences as well as an increasingly diverse restaurant scene. With its balance of tranquility, accessibility, and proximity to both city and sea, the Sunset District remains one of San Francisco’s most livable and authentically local neighborhoods.
BUYER PROFILES
Reaching the right audience for your property at the right time, and with the perfect messaging
Multigenerational Families: Typically aged 40–60, often with grandparents, parents, and children living under one roof. Interests: Drawn to the Sunset’s larger single-family homes and access to backyards, ideal for extended households. Value the neighborhood’s safety, strong sense of community, and proximity to schools and recreational spaces like Golden Gate Park and Ocean Beach Appreciate the area ’ s quieter, suburban feel while still being within city limits, and enjoy weekend family barbecues, long walks along the Great Highway, and community events at local schools and churches.
02 03
Young Professionals & First-Time Buyers: Typically aged 25–40, working in tech, healthcare, or education, often commuting downtown or to the Peninsula. Interests: Attracted to the Sunset’s relative affordability compared to other San Francisco neighborhoods, as well as its laid-back vibe and ocean proximity. Enjoy the mix of cozy cafés, authentic restaurants along Irving, Noriega, and Taraval, and the easy Muni access to downtown. Lifestyle often includes weekend surfing, jogging through Golden Gate Park, and exploring the everevolving food scene.
Retirees & Empty Nesters: Typically aged 60+, often long-time San Franciscans seeking a quieter, slower-paced environment. Interests: Appreciate the Sunset’s calm, fog-cooled atmosphere, level streets for easy walking, and access to health services and shopping corridors. Value single-level homes or properties with in-law units for visiting family. Enjoy gardening, morning walks at Ocean Beach, attending cultural events in Golden Gate Park, and supporting local small businesses.
Outdoor Enthusiasts & Creative Professionals: Typically aged 30–50, working in creative industries, startups, or academia. Interests: Drawn to the Sunset’s balance of city living and easy access to nature. Love being close to surfing at Ocean Beach, hiking at Lands End, and biking through Golden Gate Park. Appreciate the diverse, international food scene, cozy coffee shops, and artistic vibe of the neighborhood. Many seek homes with room for home studios, workshops, or backyard gardens, and they enjoy a lifestyle that blends urban creativity with coastal tranquility.
The Sunset District appeals to a wide range of buyers, from multigenerational families and firsttime homeowners to retirees and creative professionals. Its balance of oceanfront beauty, neighborhood charm, and easy city access makes it an ideal place for those seeking both community and a laid-back lifestyle within San Francisco.
ABOUT OUR TEAM
The Oldham Group is a Collective of talented agents, staff, and support, led by Andrew and Jennifer Oldham - Founding Agents for Compass. Having closed over $1 Billion in sales volume during their career, Andrew and Jennifer lead a team that has substantially increased its business year over year while covering the expansive Silicon Valley, San Francisco Peninsula, Monterey Peninsula, and East Bay real estate markets. Because their agents have been selected based on their hyper-local expertise, they confidently represent a vast coverage area with in-depth knowledge across several counties. With over 85 years of combined real estate expertise in marketing, law, title, design, and escrow, they provide their clients talents and expertise unparalleled in the California market. Combining their knowledge and experience with their love and passion for residential real estate, local expertise, exceptional marketing, personal service and the backing of the nation’s best luxury brokerage, Compass, they will prove to you the Oldham Group difference.
$290 M+
Closed Volume in 2024
Over 200 #37
Transactions in 2024
Teams in the Nation
#11 #14
Teams in California
Top 100 producing agents or teams in the SF Bay Area.
JERRY RICE JR.
Senior Luxury Agent
An integral part of Compass is the collaboration of high caliber, capable professionals and Jerry certainly fits that profile. Jerry brings a wealth of skill and professionalism to Compass through his football background. Born in Redwood City, and raised in Atherton, he attended Menlo High playing football for four years before “walking on ” to the UCLA program Within two years of being in the program, Jerry’s efforts earned him a scholarship for the rest of his collegiate career. Jerry is a graduate of UCLA with a Bachelor of Science in History. He would then go and play professionally for the Washington Redskins in 2014 and then in Montreal in the Canadian Football League the following two years. Son of Hall of Famer and Bay Area Legend, Jerry Rice, Jerry Jr would like to create a new generation of Rice excellence serving the needs of the community. Living in many places of the United States validates how progressive and unique the Bay Area really is. Many attributes that Jerry required playing sports translates in what the real estate business is about. Being able to work as a team striving for a common goal is a perfect example of that The Rice family background instilled the importance of hard work. Perseverance and dedication is what drove Jerry to the top tiers of competitive football, and he will demonstrate the same qualities into helping his clientele achieve a “touchdown scenario”.
Strategy, communication, and execution are the three main components to generating a game winning outcome. Jerry’s commitment to you would be to work diligently to prepare for a successful transaction by providing rewarding strategies and vital information to ensure the best outcome. The range and variety of networks he established over his life as well as within Compass will be advantage to his clients experiencing the “RICE” way.
JENNIFER OLDHAM
TEAM LEADER
REALTOR® | DRE 01325650
415.707.5498
JENNIFER@COMPASS.COM
Jennifer is a high-performing real estate professional, who is not only an experienced realtor and loan officer, and but also a skilled negotiator and a real estate paralegal. What sets Jennifer apart is her ability to listen to her clients’ needs and use her in-depth knowledge of the real estate market to negotiate the best deal to exceed the clients’ expectations. With more than two decades of experience working for residential real estate, title, escrow, and specializing in high net worth clients. Jennifer knows exactly what it takes to buy or sell a home. This is one of the reasons why she has been an award-winning Realtor since 2000. When working with clients, Jennifer first learns about what the client wants, then clearly explains the process, sets goals, and works hard to accomplish the best result.
Jennifer has built the team on three simple principles: 1. Be Kind, 2. Be Professional, 3. Be an Expert. Jennifer ensures each one of the Oldham Group Team members exemplifies this mantra without exception.
Jennifer started in real estate 20 plus years ago in the Bay Area, and never quit. She loves
Learn more by visiting https://oldhamgroupluxury.com/team
seeing great families find the right home, and wonderful agents expand their real estate acumen and experience. An adrenaline junkie, Jennifer has sought out and excelled at every possible extreme sport, from racing dirt bikes to competitive boxing, ice skating to skydiving, she has done it all. Her motto “Don’t eff it up!” pretty much sums up Jenn’s leadership style. Funny and full of love, this bad ass hugger makes long lasting connections with her clients and team members alike.
ANDREW OLDHAM
TEAM LEADER | ATTORNEY
REALTOR® | DRE 01207289
650.640.3098
ANDREW.OLDHAM@COMPASS.COM
Originally a real estate lawyer, Andrew’s 40 years of real estate experience makes him uniquely able to tackle any real estate problem. From legal expertise, to escrow and title specifics, to brokerage, Andrew has done it all and he loves doing it, for his clients and his team.
Before starting the Oldham Group, Andrew had a long career as a real estate litigator, and real estate entrepreneur. After passing the bar, his real estate law career took off and he spent years in escrow litigation as a freelancer and salaried lawyer. In the nineties, Andrew founded a real estate company called eHome. eHome took advantage of burgeoning internet technology, and found a home for real estate there. They raised 30 million in capital and were the first to make the MLS searchable for clients, not just agents, and expanded to three states. When he’s not assisting clients and agents, or working with Compass to help them improve their tools and resources, Andrew loves walking Asilomar beach with his wife and business
Learn more by visiting https://oldhamgroupluxury.com/team
partner, Jennifer and their adorable Boston Terriers Abby and Quincy. Andrew prides himself on being a kind, and loving person first and foremost, and second (but just barely) an excellent real estate professional.
CLIENT TESTIMONIALS
Jerry helped me sell one property and buy another. During the process, which took place during the pandemic, Jerry was incredibly patient as we looked at dozens of homes until we found the perfect place. As I put in an offer and negotiated with the sellers, I always felt that Jerry had my best interest at heart and worked diligently to make sure I got the house I wanted at a reasonable price. When it came time to sell my other property, Jerry and his team made sure it was seen by as many potential buyers as possible and ensured I got a fair offer. During all of our interactions, I felt respected and heard and truly believed I was in good hands. I highly recommend Jerry and his team!
SELLER AND BUYER
We can’t say enough about what an amazing agent Jerry is! In the roughest economic time during a pandemic he managed to sell our condo in record time (7 days to be exact) with an over asking offer. He made the entire process seamless and actually enjoyable. Professional, knowledgeable, and always responsive are just a few ways to describe Jerry! Hands down the best agent in the game!
SELLER
Jen and Andrew have beyond exceeded our expectations. They were patient with us through a long search process, provided a consultative approach along the way, set realistic expectations without letting us overpay and were never just here to sell us any house. When it came time to sell our home the team of people they work with to prep, the marketing support and the frequency of updates keeping us in the loop has once again been over the top. We could not be happier to be working with them, will 100% be referring our friends and colleagues and will without question use them again in the future.
SELLER AND BUYER
OLDHAM GROUP
Jennifer Oldham
DRE #: 01325650 408 835 4119 jennifer@compass.com
Andrew Oldham
DRE #: 01207289 408 393 0773 andrew.oldham@compass.com
Laura Iseman
650.695.2750 laura iseman@compass com
Caitlin Yates
DRE# 02137957 650 207 8102 caitlin yates@compass com
San Francisco, CA 94116
ADDRESS SUBJECT
2623 43rd Ave, San Francisco, CA 94116
1779 43rd Ave, San Francisco, CA 94122
2534 43rd Ave, San Francisco, CA 94116
2626 40th Ave, San Francisco, CA 94116
ADDRESS SUBJECT
2623 43rd Ave, San Francisco, CA 94116
1779 43rd Ave, San Francisco, CA 94122
2534 43rd Ave, San Francisco, CA 94116
2626 40th Ave, San Francisco, CA 94116
CONTRACT DATE
ADDRESS SUBJECT
2623 43rd Ave, San Francisco, CA 94116
2795 38th Ave, San Francisco, CA 94116
2258 38th Ave, San Francisco, CA 94116
ADDRESS SUBJECT
2623 43rd Ave, San Francisco, CA 94116
2795 38th Ave, San Francisco, CA 94116 COMP #5
2258 38th Ave, San Francisco, CA 94116
CONTRACT DATE - Mar 27, 2025 May 07, 2025 SOLD DATE - Apr 04, 2025 May 28, 2025 DOM - DAYS ON MARKET
Comparable property #1
San Francisco, CA 94122
Listing description
Charming 1940s move-in ready home on a quintessential Outer Sunset block. The main level features two spacious bedrooms that overlook the tastefully landscaped backyard. Beautiful hardwood floors cover most of the main level. The eat-in kitchen is well lit. Downstairs features a handy 3rd bedroom. Plenty of space for storage and parking is found in the garage. 1779 43rd is just a hop and a skip away from Ocean Beach and all the best shops along Noriega & Judah. Don't miss this one!
Comparable property #1
1779 43rd Ave
Comparable property #2
San Francisco, CA 94116
2534 43rd Ave
Listing description
Spacious single family home in San Francisco's desirable Outer Parkside neighborhood. The main level features a large kitchen, living-dining room combo, two generous bedrooms, full bathroom with both bathtub and stall shower, ample storage and abundant natural light throughout. The lower level consists of a family room with wet bar, additional bedroom, full bathroom with stall shower, washer and dryer hookups, and access to the backyard. The expansive back yard is ideal for gardening, kids play, or large gatherings alike. Conveniently located within walking distance to Ocean Beach, San Francisco Zoo, the Taraval Street shopping corridor with easy light rail access, various other transportation lines, Lakeshore Plaza an abundance of restaurants, shopping, and much more!
Listed Date Mar 07, 2025
Mar 20, 2025
Comparable property #2
2534 43rd Ave
Comparable property #3
San Francisco, CA 94116
Listing description
Beautifully remodeled and situated in a prime sunset location Upper level features 3 bedrooms and 1 bath room plus a bonus covered area that offers plenty of sunlight during the day. The remodeled kitchen with Stainless Steel Samsung appliances paired with Blanco Swan countertop, and grey cabinets. It features several skylight and led lights throughout the house. The bathroom was done with ceramic tiles, back-lite mirror, 5/16 brushed nickel finished semi frameless sliding door, and recessed LED lights. Freshly painted throughout and refinished flooring. Close to school and grocery shopping. It comes with a lowered office, bonus room and expansion opportunities.
Comparable property #3
Comparable property #4
San Francisco, CA 94116 2795 38th Ave
Listing description
After 52 years, this beloved Parkside residence is ready for its next chapter! Lovingly maintained and recently refreshed, this sun-drenched corner lot, 3-bedroom, 1 25-bath home blends classic charm with modern touches A formal entry leads you upstairs, where a skylight and expansive windows invite natural light to pour in Gleaming newly refinished and installed hardwood floors throughout, while the living room fireplace creates a cozy ambiance. The open flow leads to a bright dining area and a beautifully updated eat-in kitchen, complete with brand new Quartz countertops, a new range & hood, and stylish finishes. Three spacious bedrooms, plus a newly refreshed bathroom with new flooring, vanity & fixtures, plus a separate tub and stall shower complete the upper level. Downstairs, a versatile bonus space is perfect for a media room, office, or gym, with a convenient quarter bath and direct access to the backyard. The reimagined newly landscaped outdoor space features a covered patio and fresh new turf lawn. A large 2-car garage with expansion potential, ample storage and laundry
Continued on next page TRANSACTION INFORMATION Original Listing Price
$1,095,000
Last Asking Price $1,095,000
Closing Price $1,451,000 PPSF $1,198
Listed Date Mar 13, 2025
Contract Date Mar 27, 2025
Sold Date Apr 04, 2025
DOM - Days on Market 14
Comparable property #4
San Francisco, CA 94116
2795 38th Ave
Listing description (continued)
area completes this wonderful corner home Situated just minutes to Lake Merced Park and Fort Funston for scenic hikes and trails, the SF Zoo, multiple golf courses, and Stonestown Shopping Center!
Listed Date Mar 13, 2025
Contract Date Mar 27, 2025
Sold Date Apr 04, 2025
Comparable property #4
2795 38th Ave
Price estimate for 2623 43rd Avenue
$1,098,000 - $1,198,000
Agent notes
I think the property is worth around $1,275,000-$1,350,000 But based on strategy i would suggest pricing it 15-20% less than where it would land. That would enable enough buyer attention to hopefully have an offer date after a week or two of open houses. The pricing is part of the marketing and getting eyeballs to the property so i would price this at just under $1,100,000
Sold listing average (4)
$1,396,500
$1,094 Per Sq Ft 15 Days on Market
* This represents an estimated sale price for this property. It's not the same as opinion of value in appraisal developed by a licensed appraiser under the Uniform Standards of Professional Appraisal practice. The information contained herein is derived from the local MLS and does not purport to be complete nor, necessarily, accurate and should be independently verified; nor does it represent or constitute a legal analysis or financial advice. Changes in price, condition, sale, or withdrawal may be made without notice. All measurements and square footage are approximate. Equal Housing Opportunity. Compass and its agents disclaim any and all liability for representations and warranties, express or implied, contained in, or for omissions from, the information contained herein or any other written or oral communication transmitted or made available to the recipient. This is not intended to solicit property already listed. Compass is a real estate broker licensed by the State of California operating under multiple entities. License Numbers 01991628, 1527235, 1527365, 1356742, 1443761, 1997075, 1935359, 1961027, 1842987, 1869607, 1866771, 1527205, 1079009, 1272467.
2623 43rd Avenue San Francisco, CA
Results based on 23, 3-bedroom, 1½ or more bath House rentals seen within 12 months in a 1.50 mile radius.
Report generated: 22 Aug 2025
Statistics
Rent Distribution
Sample of Listings Used
Public Record Data
This information is compiled from various public sources and has not been veri ed by Rentometer. We do not have the ability to change this information.
Information
Deed Information
Sale Information
Assessor Last Sale Date
Assessor Last Sale Amount
Deed Last Sale Date Deed Last Sale Amount
Information
Cooling Detail
Heating Detail
Heating Fuel
The researchanddata includedinthis report is aggregatedfrom a variety of sources andmany are thirdparties that are not a liatedwithRentometer, Inc The
Wow prospective buyers with a Zillow Showcase Listing.
Only a few listings each month receive the opportunity to be a Zillow Showcase Listing, let’s make one of them your home!
Your home will gain prioritized exposure by potential buyers when they search for properties on Zillow with over 226 million average monthly unique users.
Your listing will receive dedicated, branded "new property alert emails" sent to interested buyers.
With a limited number of listings per city, Showcase helps your home stand out with best-in-class media like high-resolution photography, interactive floor plans, room-by-room photo organization and virtual tours to impress potential buyers.
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One Unified Dashboard to Streamline Your Sale
Assess
Using Collections and Comparative Market Analysis, we can start by tracking market trends, pricing, and available inventory for homes that are similar to yours.
Strategize
By launching your listing not once, but three times with our 3-Phased Marketing Strategy, you can test your pricing strategy, generate early demand, and attract the strongest offers.
Analyze
With Insights, gain a more complete picture of traffic and engagement with your listing. Plus, the Reverse Prospecting tool lets us track how often your listing is liked or shared by clients working with Compass buyer agents, helping us focus on the most serious buyers.
Sell
With a validated pricing strategy and maximum reach to discerning buyers, we can secure the best possible sale outcome And when the sale is complete, I’ll be here to guide you through any future real estate needs.
Maximize your home’s value with the Compass 3-Phased Marketing Strategy
PHASE 1 / LAUNCH AS A COMPASS PRIVATE EXCLUSIVE
Validate Pricing
Unlike traditional brokerages that immediately launch your listing to the public exposing it to negative metrics like days on market and price drop history Compass gives you a strategic head start We showcase your home to a private audience first, allowing us to gather honest feedback on pricing with time to make adjustments before going public
PHASE 2 / LAUNCH AS A COMPASS COMING SOON
Generate Early Demand
Publicly launch your property as a Compass Coming Soon exclusively on Compass.com. This allows you to build buyer anticipation and interest, while staying protected from days on market and price drop history
Showcase your home to our nationwide network of top agents and their serious clients.
Begin to generate buyer interest without risking public days on market or price drops that impact your home's value
You may secure a buyer willing to pay a premium for certainty and a less stressful transaction
PHASE 3 / LAUNCH ON ALL PUBLIC WEBSITES
Sell Better
Go live on all public websites with the right price and maximum demand gained by pre-marketing
Receive key engagement insights on how agents and their buyers are interacting with your listing – data that is lost once it goes live on other public websites.
Ensure all inquiries come directly to me rather than other agents who may prioritize their own listings and are unfamiliar with your home Plus, listing as a Coming Soon on our website can help boost your ranking on Google
During this phase, you have greater control over your data, as photos of your home and personal information do not stay on the Internet
Backed by a validated pricing strategy and early buyer demand, your home is positioned for an efficient, lucrative sale delivering the best possible outcome when it goes live on all public websites
Pre-marketing drives results
Compass
Pre-Market Your Home as a Compass
Private Exclusive
Soft-Launch to an Exclusive Audience
Make your listing available to a network of thousands of top agents and their millions of clients.
Showcase Before Being Market-Ready
Pre-market your home to buyers before investing time or effort into preparing it for the public.
Test Your Price & Gain Insights
Know how buyers are engaging with your listing. These insights, available only before your home goes live on other sites, help you make adjustments to your pricing.
Attract Competitive Offers
You can get competitive offers from buyers who are willing to pay a premium for certainty and reduced stress
Generate Early Demand
Create early buyer anticipation and interest without accumulating days on market or damaging public price drops
Maintain Your Privacy
Your privacy is valuable. Photos and floorplans of your home are only visible to Compass agents and their serious clients
Guiding you home with the Compass Advantage
Investing Billions in Tech to Sell Your Home
At Compass, the technology of the future is already shaping real estate today. We’ve invested over $1 billion in our technology platform to help agents make buying or selling a home easier for you. This includes Compass One, an all-in-one client dashboard that enhances transparency and keeps you connected with your agent at every step of your journey
A Marketing Strategy for Every Home
As part of Compass, I have access to a dedicated in-house marketing and design agency of over 300 experts nationwide, making it more effective than ever before to reach your buyer how, when, and where it counts most.
A 33K+ Network of Top Agents Nationwide3
A network that arms us with privileged access to the homes you ’ ve been waiting to find and the prospects ready to buy
#1 Residential Real Estate Brokerage in the United States1
$216.8B 2024 Gross Transaction Value 2
Your Buyer Follows Compass
Digital Impressions
Leveraging our expansive digital footprint effectively attracts potential buyers to your listing.
Media Reach
Our in-house media team works with top publications to share compelling narratives about your home with your target buyer.
Website Visitors2
643B Impressions
1 123K+ Articles 1 in 2024
Outpreforming the competition in the San Francisco Bay Area
Captivating California
Since arriving in the Golden State, Compass has established itself as the top brokerage in the region.
Markets We Excel In
Lake Tahoe
Reno
Wine Country
San Francisco
Peninsula
Silicon Valley
Carmel/Monterey
Central Coast
Santa Barbara/Montecito
Los Angeles
Palm Springs
Orange County
San Diego
Brokerage in LA and SF by Sales Volume* #1
Number of employees 600+
Number of agents 7.9K+ 110+
Offices throughout California
A letter from Compass CEO Robert Reffkin
Thank you for considering Compass to guide you through your home sale. At Compass, we ’ ve built the #1 real estate brokerage by sales volume in the United States and within 10-years of launching our first sale on Compass com, our agents have achieved over $1 trillion in sales volume We’ve accomplished this by helping homeowners like you protect and maximize the value of your most important asset – your home.
Compass has developed a 3-Phased Marketing Strategy, drawing on best practices from real estate developers, professional home builders, and luxury marketers to create demand, build momentum, and ensure your home is best-positioned for success.
This phased marketing strategy can be far more effective than a single public launch. In the same way that Hollywood launches multiple trailers to build anticipation for a movie premiere, the Compass 3-Phased Marketing Strategy allows your agent to launch your listing multiple times, building similar excitement and demand
Your Compass agent will guide you through every step of the strategy to help you choose what works best for your home and help ensure it receives the attention, interest, and the offers it deserves
Thank you,
Robert Reffkin Founder & CEO
Pre-Market
Home Preparation
Photography
Pricing
Pre-List Marketing
Leveraging Our Exclusive
Agent Network
On-Market
Media Plan
Open Houses
Assessing Our Strategy and Monitoring the Market
Our Step-by-Step Plan
What to Expect
As your trusted advisor, I’ll be there to guide you throughout the home selling process to ensure that your experience is as seamless and stress-free as possible.
PRE-MARKET
1 Complete listing paperwork
2 Prepare your property for market
3
4
Pre-market and promote your property to Compass agents* Develop and execute our marketing strategy and media plan
ON-MARKET
5
6
7
8 List property online Show property and follow-up with leads
CLOSING
9
10 Schedule closing and work through contract terms Close on the property and assist with post-closing questions
Monitor the market, provide updates and assess strategy Review offers and negotiate the optimal contract
The Power of Photography
Beautiful photography is one of the most powerful tools for selling your home. Compass uses bestin-class photographers to show your home in its best light, make a positive first impression, and attract more buyers.
Pricing Your Property to Maximize Buyer Activity
Timing of Buyer Activity
A property receives the most traffic within the first few weeks of hitting the market. It is important to get the price right in order to gain the attention of interested buyers and maximize your home's position in the market.
Attracting Buyers Using Competitive Pricing
Using competitive analysis, market research, and Compass’ suite of AI-powered tools, we recommend a price for your property to generate the most activity and offers early on before buyers move on to newer listings.
Compass Off-Markets Lead the Way
Exclusive Access to California’s Hidden High-End Real Estate
By definition, the promotion of off-market listings is restricted to distribution within the listing’s brokerage.* Compass offers a unique advantage to our agents through Compass Private Exclusives. This special feature grants them access to off-market listings and enables them to share them with a network of 7,900+ California agents. This broadens the accessibility of luxury Private Exclusives to a larger pool of clients compared to other brokerages that are limited in size and regional breadth.
San Mateo & Santa Clara Counties: The Luxury Market Share Standard
Compass dominates the luxury market in San Mateo and Santa Clara Counties, outpacing the competition by a significant margin in the sale of homes priced above $5M.**
Reach more prospective buyers with intelligent digital advertising.
By leveraging Compass’ digital advertising tools and partnerships across social media and advertising throughout your listing process, we can generate demand to sell your home faster, and we meet potential buyers where they are, online.
Proprietary Targeting Optimized Performance
Compass helps generate buyer interest by using proprietary data to serve ads to Facebook and Instagram users.
Compass tracks and measures the results of every campaign which allows for continued optimization.
INSTAGRAM IMAGE AD
FACEBOOK VIDEO AD
Engaging Open Houses
Whether it be in-person or a dynamic virtual tour, open houses are one of the most important ways buyers connect with your home.
Of homebuyers attend an open house while searching for a home to buy*
Assessing Our Strategy and Monitoring the Market
Using proprietary tools such as Collections and Insights, we keep you informed of market conditions and traffic to your property.
Insights Collections
Collections allows us to have a collaborative conversation on your home selling process with instant updates on comparable listings and access to insider knowledge previously only available to the agent community.
Insights is a detailed, custom dashboard that allows us to assess the impact of our online marketing campaigns in real time. By capturing this data, we are able to further target our ads to buyers most interested in your home.
Complete listing paperwork
The listing agreement is a contract that explains our relationship and the high level of service that we will provide to you.
Begin to prepare your home for the market
Let’s determine next steps together
Continue to monitor the market and assess our strategy
Once your home is ready for market, we will reassess market data and finalize our pricing strategy to make sure we are in line with any recent market updates in your neighborhood. Launch your
property