MICK DJORDJEVIC
OVERVIEW
Cow Hollow is one of San Francisco’s most vibrant and desirable neighborhoods, blending historic charm with a lively, modern energy. Once named for the dairy farms that dotted the area in the mid-1800s, it has evolved into a community known for its classic Victorian and Edwardian architecture, leafy residential streets, and proximity to some of the city’s best shopping and dining. Its mix of stylish boutiques, trendy fitness studios, and buzzing cafes along Union Street create a dynamic, upscale feel, while the quiet side streets lined with beautifully preserved homes offer a more residential character
The neighborhood is prized for its central location and unique balance of city life and scenic beauty. Just steps away are the sweeping green spaces of the Presidio and Marina Green, offering trails, waterfront views, and recreational activities, while the Golden Gate Bridge and Bay provide a dramatic backdrop. Families are drawn to the area for its walkability, highly regarded schools, and welcoming community, while young professionals appreciate its nightlife, fitness culture, and easy access to downtown.
Though largely residential, Cow Hollow offers every convenience close to home, from cozy wine bars and artisan coffee shops to well-loved restaurants and local markets. Public transit and nearby thoroughfares make commuting simple, whether heading into the Financial District, across the bridge, or south toward Silicon Valley With its blend of architectural beauty, lifestyle amenities, and enviable location, Cow Hollow remains one of San Francisco’s most sought-after neighborhoods for those looking to enjoy both elegance and energy in everyday life.
BUYER PROFILES
Reaching the right audience for your property at the right time, and with the perfect messaging
01
02 03
Established Families: Typically aged 35–55, often with school-aged children, working in fields such as tech leadership, law, or finance. Interests: Attracted to Cow Hollow’s spacious Victorian and Edwardian homes, walkable streets, and proximity to reputable schools. Appreciate the balance of a quiet residential setting with access to the Marina Green and Presidio for outdoor activities Enjoy weekend strolls to Union Street for dining and shopping, hosting friends in architecturally distinctive homes, and participating in community and school events.
Young Professionals & Couples: Typically aged 25–40, working in tech, consulting, or creative industries, often commuting downtown or remotely. Interests: Drawn to Cow Hollow’s lively nightlife, boutique fitness studios, and trendy cafés along Union Street Appreciate stylish condos and apartments close to both work and recreation. Enjoy weekend brunches, boutique shopping, evenings out at wine bars, and runs along Crissy Field with sweeping views of the Bay.
Empty Nesters & Retirees: Typically aged 55+, often longtime San Franciscans or Bay Area residents downsizing from larger homes Interests: Value Cow Hollow’s charming, walkable streets, upscale amenities, and easy access to cultural and recreational attractions. Prefer low-maintenance properties such as condos or smaller single-family homes with historic character. Enjoy daily walks in the Presidio, attending neighborhood events, and relaxing with friends at nearby cafés and restaurants.
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Luxury Lifestyle Buyers: Typically aged 35–60, professionals or entrepreneurs with high disposable income. Interests: Drawn to Cow Hollow’s prestige, architectural elegance, and proximity to both the Marina and Pacific Heights. Seek luxury residences with modern upgrades, outdoor space, and sweeping views of the Bay or Golden Gate Bridge. Enjoy entertaining at home, frequenting high-end dining spots, staying active with boutique fitness clubs, and traveling easily in and out of the city via the Golden Gate Bridge.
Cow Hollow attracts a diverse range of buyers, from established families and young professionals to retirees and luxury seekers, all drawn to its blend of historic charm and modern amenities. With its walkable streets, Union Street’s vibrant scene, and access to both the Presidio and Marina waterfront, the neighborhood offers an ideal mix of elegance, energy, and convenience.
OLDHAM GROUP
ABOUT OUR TEAM
The Oldham Group is a Collective of talented agents, staff, and support, led by Andrew and Jennifer Oldham - Founding Agents for Compass. Having closed over $1 Billion in sales volume during their career, Andrew and Jennifer lead a team that has substantially increased its business year over year while covering the expansive Silicon Valley, San Francisco Peninsula, Monterey Peninsula, and East Bay real estate markets. Because their agents have been selected based on their hyper-local expertise, they confidently represent a vast coverage area with in-depth knowledge across several counties. With over 85 years of combined real estate expertise in marketing, law, title, design, and escrow, they provide their clients talents and expertise unparalleled in the California market. Combining their knowledge and experience with their love and passion for residential real estate, local expertise, exceptional marketing, personal service and the backing of the nation’s best luxury brokerage, Compass, they will prove to you the Oldham Group difference.
$290 M+
Closed Volume in 2024
Over 200 #37
Transactions in 2024
Teams in the Nation
#11 #14
Teams in California
Top 100 producing agents or teams in the SF Bay Area.
KELSEY TAKAHA
San Francisco Specialist
Born and raised in Redwood City, Kelsey is excited to return to the Bay Area to serve the community she is proud to call home. When navigating the complex and competitive Bay Area real estate landscape, Kelsey’s local roots elevate her intimate knowledge of the region’s neighborhoods, market trends, and cultural nuances.
After transferring from the College of San Mateo, Kelsey attended the University of California, Los Angeles where she double majored in Communication and Gender Studies, both of which help her bring a unique perspective and unparalleled work ethic to her career in real estate. Kelsey’s background in Communications allows her to excel in client relations, effectively negotiate deals, and strategically market properties across digital and traditional channels. At the same time, her foundation in Gender Studies honed her ability to understand diverse client needs and create inclusive, welcoming environments for all home buyers and sellers.
Motivated by her desire to build strong, genuine relationships, Kelsey’s approach is always one of care and empathy She has been praised for her perceptiveness – listening carefully and attentiveness to detail – both of which you will experience firsthand when working with Kelsey. She also aims to nurture purposeful and intentional relationships in all
aspects of life, making her an extraordinary agent you will want in your corner
Outside of her time in real estate, Kelsey is dedicated to caring for foster children with her family or can be found on the beach with her two doodles, Cali and Posey.
JENNIFER OLDHAM
TEAM LEADER
REALTOR® | DRE 01325650
415.707.5498
JENNIFER@COMPASS.COM
Jennifer is a high-performing real estate professional, who is not only an experienced realtor and loan officer, and but also a skilled negotiator and a real estate paralegal. What sets Jennifer apart is her ability to listen to her clients’ needs and use her in-depth knowledge of the real estate market to negotiate the best deal to exceed the clients’ expectations. With more than two decades of experience working for residential real estate, title, escrow, and specializing in high net worth clients. Jennifer knows exactly what it takes to buy or sell a home. This is one of the reasons why she has been an award-winning Realtor since 2000. When working with clients, Jennifer first learns about what the client wants, then clearly explains the process, sets goals, and works hard to accomplish the best result.
Jennifer has built the team on three simple principles: 1. Be Kind, 2. Be Professional, 3. Be an Expert. Jennifer ensures each one of the Oldham Group Team members exemplifies this mantra without exception.
Jennifer started in real estate 20 plus years ago in the Bay Area, and never quit. She loves
Learn more by visiting https://oldhamgroupluxury.com/team
seeing great families find the right home, and wonderful agents expand their real estate acumen and experience. An adrenaline junkie, Jennifer has sought out and excelled at every possible extreme sport, from racing dirt bikes to competitive boxing, ice skating to skydiving, she has done it all. Her motto “Don’t eff it up!” pretty much sums up Jenn’s leadership style. Funny and full of love, this bad ass hugger makes long lasting connections with her clients and team members alike.
ANDREW OLDHAM
TEAM LEADER | ATTORNEY
REALTOR® | DRE 01207289
650.640.3098
ANDREW.OLDHAM@COMPASS.COM
Originally a real estate lawyer, Andrew’s 40 years of real estate experience makes him uniquely able to tackle any real estate problem. From legal expertise, to escrow and title specifics, to brokerage, Andrew has done it all and he loves doing it, for his clients and his team.
Before starting the Oldham Group, Andrew had a long career as a real estate litigator, and real estate entrepreneur. After passing the bar, his real estate law career took off and he spent years in escrow litigation as a freelancer and salaried lawyer. In the nineties, Andrew founded a real estate company called eHome. eHome took advantage of burgeoning internet technology, and found a home for real estate there. They raised 30 million in capital and were the first to make the MLS searchable for clients, not just agents, and expanded to three states. When he’s not assisting clients and agents, or working with Compass to help them improve their tools and resources, Andrew loves walking Asilomar beach with his wife and business
Learn more by visiting https://oldhamgroupluxury.com/team
partner, Jennifer and their adorable Boston Terriers Abby and Quincy. Andrew prides himself on being a kind, and loving person first and foremost, and second (but just barely) an excellent real estate professional.
CLIENT TESTIMONIALS
"First and utmost, I want to express my gratitude and thank each of the Oldham Group, Kelsey Takaha, Jennifer and Andrew Oldham. My brother passed away unexpectedly and named me as his successor trustee. The family was aware that he had taken out a double reverse mortgage and time was eating up our equity. We reached out to Zillow and Kelsey Takaha answered our request. She was prompt, on time, and offered her condolences. We connected with each other. She wanted to know the history and our personal stories associated with a home that had been in our family for over 80 years! My brother had an enormous collection of various things and it took time to declutter and go through his possessions. Kelsey was very patient as we undertook this feat. She was compassionate as she knew we were also grieving and surprised me with a beautiful bouquet of yellow roses to uplift our day.
The next week, she knew we were working so hard to get the property in showcasing order and dropped by with delicious homemade banana bread. I was touched by her incredible kindness. My brother left 3 cats and one had 8 kittens Since we had to travel from across the bay, she offered to stop by and feed the cats often When the property was emptied, she made arrangements for a fabulous photo shoot at dusk and dawn Kelsey has excellent local SF market knowledge and outstanding communication skills. She kept us informed every step of the way and was always available to answer our questions. She handled all the complexities of my brother’s home sale with ease. When the buyers countered, her strong ability to negotiate saved us thousands of dollars. Kelsey’s attention to detail ensured every part of the process was seamless and stress free. We got 2 very good offers and closed in 30 days! I would strongly recommend Kelsey Takaha to assist with your next sale or buying experience”
Love, amazing, obsessed! I do not have enough words to describe the amazing experience we had with Kelsey and Andy from the Oldham Group! My husband and I particularly appreciated: - Communication: as home buyers for the 1st time in California, we knew absolutely nothing Kelsey took the time explain the process + answer any questions we had in a deeply communicative and patient manner - Expertise: our home buying experience was not the smoothest due to a difficult seller + one particular incompetent sellers agent Andy's expertise with real estate law came in very handy as he guided us in the right direction He was always willing to hop on a call with us, explain the situation, and provide his expert opinion. Without this, we wouldn't have been able to close - Connections: the team always suggested top notch vendors - whether it be contractors or lawyers. The Oldham Group is equipped with a solid network that is always available to their buyers - Positive attitude: our home search ended up lasting 4-5 months, and Kelsey always maintained a positive attitude throughout. We closed, and she's still helping us answer questions + keeping in touch Look no further, go with this team! Thank you Kelsey and Andy!
OLDHAM GROUP
Jennifer Oldham
DRE #: 01325650 408 835 4119 jennifer@compass.com
Andrew Oldham
DRE #: 01207289 408 393 0773 andrew.oldham@compass.com
Laura Iseman
650.695.2750 laura iseman@compass com
Caitlin Yates
DRE# 02137957 650 207 8102 caitlin yates@compass com
San Francisco, CA 94123
135 Pixley St, Unit 1
$1,065,000 PPSFListed Date Nov 11, 2021
Super charming Cow Hollow condo with high ceilings and private outdoor garden on sweet alley street just steps to Fillmore Street and the best of Cow Hollow | Marina living. This open floor plan home features hardwood floors throughout plus a thoughtfully remodeled kitchen with black granite counters and remodeled bath. Enjoy your own private backyard for BBQ and entertaining. Additional features include in-unit laundry and independent 1 car parking with storage space. Super low HOA dues paid quarterly.
Contract Date Jan 24, 2022
Sold Date Jan 25, 2022
Subject property
135 Pixley St, Unit 1
ADDRESS SUBJECT
135 Pixley St, Unit 1, San Francisco, CA 94123
#1
3315 Fillmore St, Unit 301, San Francisco, CA 94123
2920 Buchanan St, Unit 4, San Francisco, CA 94123
1734 Bay St, Unit 103, San Francisco, CA 94123
ADDRESS SUBJECT
135 Pixley St, Unit 1, San Francisco, CA 94123
CONTRACT DATE Jan
3315 Fillmore St, Unit 301, San Francisco, CA 94123
2920 Buchanan St, Unit 4, San Francisco, CA 94123 COMP
1734 Bay St, Unit 103, San Francisco, CA 94123
ADDRESS SUBJECT 135 Pixley St, Unit 1, San Francisco, CA 94123
Filbert St, San Francisco, CA 94123
ADDRESS SUBJECT
135 Pixley St, Unit 1, San Francisco, CA 94123
1953 Filbert St, San Francisco, CA 94123
CONTRACT DATE Jan 24, 2022 Jun 02, 2025
SOLD DATE Jan 25, 2022 Jul 18, 2025 DOM - DAYS ON MARKET
PROPERTY
COMP #4
Comparable property #1
San Francisco, CA 94123 3315 Fillmore St, Unit 301
Listing description
Welcome to a spacious and updated 1 bed / 1 bath condo on the third floor of a modern elevator building in the heart of the Marina. New hardwood floors and abundant natural light create a warm, contemporary feel throughout. The remodeled kitchen features stainless steel appliances and a convenient breakfast bar, while the sleek bathroom offers gleaming marble finishes and smart ambient lighting for that perfect wind-down glow. The oversized bedroom includes a large walk-in closet - rare and so appreciated. Need extra flex space? The enclosed solarium is ready for your WFH setup, Peloton rides, or plant collection, adding approximately 80 s.f. to the already spacious layout. Additional highlights include in-unit laundry, generous storage, deeded one-car parking, and HOA dues that cover earthquake insurance, water, garbage, and weekly common area cleaning With a 98 Walk Score and the best of Chestnut, Union, and Fillmore Streets just moments away, you ' re set for effortless Marina living
Listed Date Mar 28, 2025
Contract Date Apr 02, 2025
Date Apr 23, 2025
Comparable property #1
3315 Fillmore St, Unit 301
Comparable property #2
San Francisco, CA 94123
2920 Buchanan St, Unit 4
CLOSED 5/9/25 SOLD 1.1% ABOVE ASKING
Bedrooms 1 Baths 1 Square FeetHOA Fees $382 / Mo Year Built 1964
Listing description
This one-bedroom condominium offers expansive Bay views from every room with a prodigious Cow Hollow location perched just above Union Street, the Marina and the Bay. The residence is a corner unit offering an abundance of light and sweeping vistas from the windows that wrap around the living area. Complementing the living space is a fireplace with a brick surround creating a cozy environment while admiring the changing skyline.The sunny kitchen has been updated with new countertops, appliances and lighting. Adjacent to the kitchen is a private north facing deck to unwind while enjoying the views and the fresh Bay breeze. The building has a roof deck with 360-degree views to enjoy while watching the Blue Angels, sailing regattas or hosting guestsThe stylish bathroom was remodeled recently with a modern aesthetic and has a shower enveloped in beautiful tile The spacious bedroom has access to the private deck, new carpet and a closet with built-in shelving Building amenities include assigned parking and storage, laundry and elevator
Listed Date Apr 04, 2025
Contract Date Apr 24, 2025
Sold Date May 09, 2025
DOM - Days on Market 20
Comparable property #2
2920 Buchanan St, Unit 4
Comparable property #3
San Francisco, CA 94123
1734 Bay St, Unit 103
Bedrooms 1 Baths 1 Square Feet -
HOA Fees
$601 / Mo Year Built 1963
Listing description
Welcome to Marina District living! This beautiful L‑shaped one‑bedroom condo surrounds a large walk-out private deck perfect for both entertaining and relaxing in style. The bright and open layout features floor‑to‑ceiling windows and new engineered hardwood floors throughout and a walk-in closet at the entry. The kitchen offers gorgeous wood cabinetry with a new refrigerator, range hood, and lighting. The bedroom is a serene retreat with a roomy walk-in closet that overlooks the deck and the bathroom includes a modern vanity, fixtures, and lighting. A 1-car deeded parking spot is also included. Public transit is just steps away. The vibrant Chestnut, Union, and Fillmore Streets with all their boutiques, cafes and acclaimed restaurants are a just short walk Enjoy the proximity to Marina Green, Crissy Field, Fort Mason, the Presidio, Palace of Fine Arts, Marina Yacht Club and more Come and check out this wonderful condominium and the lifestyle filled with bayside strolls, park picnics, sailing, and weekend farmers markets that could be yours
TRANSACTION INFORMATION
Original Listing Price
$750,000
Last Asking Price $750,000
Closing PricePPSF -
Listed Date Jul 10, 2025
Contract Date Aug 01, 2025 Sold Date -
Comparable property #3
1734 Bay St, Unit 103
San Francisco, CA 94123
Listing description
Beautiful remodeled 2 bedrm 1 bath condo on top floor Many amenities such as sparkling hardwood floors, fireplace, gourmet kitchen, 1 car parking and shared backyard. This home is ideally located in Prime Cow Hollow location walking distance to shops and restaurants on Union street, Chestnut St in the Marina.
Contract Date Jun 02, 2025 Sold Date Jul 18, 2025 DOM - Days on Market
Price estimate for 135 Pixley Street, Unit 1
Price to be Determined
Sold listing average (3)
$1,082,000
$1,593 Per Sq Ft 33 Days on Market
Pending listing average (1)
$750,000
$0 Per Sq Ft 42 Days on Market
* This represents an estimated sale price for this property. It's not the same as opinion of value in appraisal developed by a licensed appraiser under the Uniform Standards of Professional Appraisal practice. The information contained herein is derived from the local MLS and does not purport to be complete nor, necessarily, accurate and should be independently verified; nor does it represent or constitute a legal analysis or financial advice. Changes in price, condition, sale, or withdrawal may be made without notice. All measurements and square footage are approximate. Equal Housing Opportunity. Compass and its agents disclaim any and all liability for representations and warranties, express or implied, contained in, or for omissions from, the information contained herein or any other written or oral communication transmitted or made available to the recipient. This is not intended to solicit property already listed. Compass is a real estate broker licensed by the State of California operating under multiple entities. License Numbers 01991628, 1527235, 1527365, 1356742, 1443761, 1997075, 1935359, 1961027, 1842987, 1869607, 1866771, 1527205, 1079009, 1272467.
Wow prospective buyers with a Zillow Showcase Listing.
Only a few listings each month receive the opportunity to be a Zillow Showcase Listing, let’s make one of them your home!
Your home will gain prioritized exposure by potential buyers when they search for properties on Zillow with over 226 million average monthly unique users.
Your listing will receive dedicated, branded "new property alert emails" sent to interested buyers.
With a limited number of listings per city, Showcase helps your home stand out with best-in-class media like high-resolution photography, interactive floor plans, room-by-room photo organization and virtual tours to impress potential buyers.
More page views on Zillow
More shares on Zillow
More saves on Zillow
One Unified Dashboard to Streamline Your Sale
Assess
Using Collections and Comparative Market Analysis, we can start by tracking market trends, pricing, and available inventory for homes that are similar to yours.
Strategize
By launching your listing not once, but three times with our 3-Phased Marketing Strategy, you can test your pricing strategy, generate early demand, and attract the strongest offers.
Analyze
With Insights, gain a more complete picture of traffic and engagement with your listing. Plus, the Reverse Prospecting tool lets us track how often your listing is liked or shared by clients working with Compass buyer agents, helping us focus on the most serious buyers.
Sell
With a validated pricing strategy and maximum reach to discerning buyers, we can secure the best possible sale outcome And when the sale is complete, I’ll be here to guide you through any future real estate needs.
Maximize your home’s value with the Compass 3-Phased Marketing Strategy
PHASE 1 / LAUNCH AS A COMPASS PRIVATE EXCLUSIVE
Validate Pricing
Unlike traditional brokerages that immediately launch your listing to the public exposing it to negative metrics like days on market and price drop history Compass gives you a strategic head start We showcase your home to a private audience first, allowing us to gather honest feedback on pricing with time to make adjustments before going public
PHASE 2 / LAUNCH AS A COMPASS COMING SOON
Generate Early Demand
Publicly launch your property as a Compass Coming Soon exclusively on Compass.com. This allows you to build buyer anticipation and interest, while staying protected from days on market and price drop history
Showcase your home to our nationwide network of top agents and their serious clients.
Begin to generate buyer interest without risking public days on market or price drops that impact your home's value
You may secure a buyer willing to pay a premium for certainty and a less stressful transaction
PHASE 3 / LAUNCH ON ALL PUBLIC WEBSITES
Sell Better
Go live on all public websites with the right price and maximum demand gained by pre-marketing
Receive key engagement insights on how agents and their buyers are interacting with your listing – data that is lost once it goes live on other public websites.
Ensure all inquiries come directly to me rather than other agents who may prioritize their own listings and are unfamiliar with your home Plus, listing as a Coming Soon on our website can help boost your ranking on Google
During this phase, you have greater control over your data, as photos of your home and personal information do not stay on the Internet
Backed by a validated pricing strategy and early buyer demand, your home is positioned for an efficient, lucrative sale delivering the best possible outcome when it goes live on all public websites
Pre-marketing drives results
Compass
Pre-Market Your Home as a Compass
Private Exclusive
Soft-Launch to an Exclusive Audience
Make your listing available to a network of thousands of top agents and their millions of clients.
Showcase Before Being Market-Ready
Pre-market your home to buyers before investing time or effort into preparing it for the public.
Test Your Price & Gain Insights
Know how buyers are engaging with your listing. These insights, available only before your home goes live on other sites, help you make adjustments to your pricing.
Attract Competitive Offers
You can get competitive offers from buyers who are willing to pay a premium for certainty and reduced stress
Generate Early Demand
Create early buyer anticipation and interest without accumulating days on market or damaging public price drops
Maintain Your Privacy
Your privacy is valuable. Photos and floorplans of your home are only visible to Compass agents and their serious clients
Guiding you home with the Compass Advantage
Investing Billions in Tech to Sell Your Home
At Compass, the technology of the future is already shaping real estate today. We’ve invested over $1 billion in our technology platform to help agents make buying or selling a home easier for you. This includes Compass One, an all-in-one client dashboard that enhances transparency and keeps you connected with your agent at every step of your journey
A Marketing Strategy for Every Home
As part of Compass, I have access to a dedicated in-house marketing and design agency of over 300 experts nationwide, making it more effective than ever before to reach your buyer how, when, and where it counts most.
A 33K+ Network of Top Agents Nationwide3
A network that arms us with privileged access to the homes you ’ ve been waiting to find and the prospects ready to buy
#1 Residential Real Estate Brokerage in the United States1
$216.8B 2024 Gross Transaction Value 2
Your Buyer Follows Compass
Digital Impressions
Leveraging our expansive digital footprint effectively attracts potential buyers to your listing.
Media Reach
Our in-house media team works with top publications to share compelling narratives about your home with your target buyer.
Website Visitors2
643B Impressions
1 123K+ Articles 1 in 2024
Outpreforming the competition in the San Francisco Bay Area
Captivating California
Since arriving in the Golden State, Compass has established itself as the top brokerage in the region.
Markets We Excel In
Lake Tahoe
Reno
Wine Country
San Francisco
Peninsula
Silicon Valley
Carmel/Monterey
Central Coast
Santa Barbara/Montecito
Los Angeles
Palm Springs
Orange County
San Diego
Brokerage in LA and SF by Sales Volume* #1
Number of employees 600+
Number of agents 7.9K+ 110+
Offices throughout California
A letter from Compass CEO Robert Reffkin
Thank you for considering Compass to guide you through your home sale. At Compass, we ’ ve built the #1 real estate brokerage by sales volume in the United States and within 10-years of launching our first sale on Compass com, our agents have achieved over $1 trillion in sales volume We’ve accomplished this by helping homeowners like you protect and maximize the value of your most important asset – your home.
Compass has developed a 3-Phased Marketing Strategy, drawing on best practices from real estate developers, professional home builders, and luxury marketers to create demand, build momentum, and ensure your home is best-positioned for success.
This phased marketing strategy can be far more effective than a single public launch. In the same way that Hollywood launches multiple trailers to build anticipation for a movie premiere, the Compass 3-Phased Marketing Strategy allows your agent to launch your listing multiple times, building similar excitement and demand
Your Compass agent will guide you through every step of the strategy to help you choose what works best for your home and help ensure it receives the attention, interest, and the offers it deserves
Thank you,
Robert Reffkin Founder & CEO
Pre-Market
Home Preparation
Photography
Pricing
Pre-List Marketing
Leveraging Our Exclusive
Agent Network
On-Market
Media Plan
Open Houses
Assessing Our Strategy and Monitoring the Market
Our Step-by-Step Plan
What to Expect
As your trusted advisor, I’ll be there to guide you throughout the home selling process to ensure that your experience is as seamless and stress-free as possible.
PRE-MARKET
1 Complete listing paperwork
2 Prepare your property for market
3
4
Pre-market and promote your property to Compass agents* Develop and execute our marketing strategy and media plan
ON-MARKET
5
6
7
8 List property online Show property and follow-up with leads
CLOSING
9
10 Schedule closing and work through contract terms Close on the property and assist with post-closing questions
Monitor the market, provide updates and assess strategy Review offers and negotiate the optimal contract
The Power of Photography
Beautiful photography is one of the most powerful tools for selling your home. Compass uses bestin-class photographers to show your home in its best light, make a positive first impression, and attract more buyers.
Pricing Your Property to Maximize Buyer Activity
Timing of Buyer Activity
A property receives the most traffic within the first few weeks of hitting the market. It is important to get the price right in order to gain the attention of interested buyers and maximize your home's position in the market.
Attracting Buyers Using Competitive Pricing
Using competitive analysis, market research, and Compass’ suite of AI-powered tools, we recommend a price for your property to generate the most activity and offers early on before buyers move on to newer listings.
Compass Off-Markets Lead the Way
Exclusive Access to California’s Hidden High-End Real Estate
By definition, the promotion of off-market listings is restricted to distribution within the listing’s brokerage.* Compass offers a unique advantage to our agents through Compass Private Exclusives. This special feature grants them access to off-market listings and enables them to share them with a network of 7,900+ California agents. This broadens the accessibility of luxury Private Exclusives to a larger pool of clients compared to other brokerages that are limited in size and regional breadth.
San Mateo & Santa Clara Counties: The Luxury Market Share Standard
Compass dominates the luxury market in San Mateo and Santa Clara Counties, outpacing the competition by a significant margin in the sale of homes priced above $5M.**
Reach more prospective buyers with intelligent digital advertising.
By leveraging Compass’ digital advertising tools and partnerships across social media and advertising throughout your listing process, we can generate demand to sell your home faster, and we meet potential buyers where they are, online.
Proprietary Targeting Optimized Performance
Compass helps generate buyer interest by using proprietary data to serve ads to Facebook and Instagram users.
Compass tracks and measures the results of every campaign which allows for continued optimization.
INSTAGRAM IMAGE AD
FACEBOOK VIDEO AD
Engaging Open Houses
Whether it be in-person or a dynamic virtual tour, open houses are one of the most important ways buyers connect with your home.
Of homebuyers attend an open house while searching for a home to buy*
Assessing Our Strategy and Monitoring the Market
Using proprietary tools such as Collections and Insights, we keep you informed of market conditions and traffic to your property.
Insights Collections
Collections allows us to have a collaborative conversation on your home selling process with instant updates on comparable listings and access to insider knowledge previously only available to the agent community.
Insights is a detailed, custom dashboard that allows us to assess the impact of our online marketing campaigns in real time. By capturing this data, we are able to further target our ads to buyers most interested in your home.
Complete listing paperwork
The listing agreement is a contract that explains our relationship and the high level of service that we will provide to you.
Begin to prepare your home for the market
Let’s determine next steps together
Continue to monitor the market and assess our strategy
Once your home is ready for market, we will reassess market data and finalize our pricing strategy to make sure we are in line with any recent market updates in your neighborhood.
Launch your property
