ROSE & DAVID MCELEARNEY
OVERVIEW
Sebastopol is an exceptionally desirable, artistic, and progressive town nestled in the rolling hills of West Sonoma County. It is renowned for its rustic-chic country charm and strong commitment to sustainability and local culture. Evolving from its agricultural roots as the "Gravenstein Apple Capital," the town now features a unique blend of organic farms, vineyards, and artistic retail. At its core is The Barlow, a celebrated outdoor market district featuring local food, wine, breweries, and crafts, creating a vibrant social and culinary scene.
The local lifestyle is characterized as affluent, social, and tranquil. Residents, many holding white-collar professional roles, prioritize privacy and spacious living away from city congestion while retaining access to high-quality amenities. The community actively fosters a welcoming and tight-knit atmosphere through numerous local festivals and events. For recreation, Sebastopol offers direct access to Sonoma County's natural beauty, including hiking trails, the Russian River, and the nearby coastline, appealing to those who value nature and the arts.
The real estate market is highly competitive, featuring properties from charming restored farmhouses to contemporary homes, often situated on spacious lots with scenic views. This market is driven by buyers seeking a blend of countryside serenity, bohemian culture, and an excellent quality of life, positioning Sebastopol as one of the most sought-after and high-value residential destinations in Northern California.
OLDHAM GROUP
BUYER PROFILES
Sebastopol attracts a distinct demographic that values a high quality of life, sustainability, local culture, and a relaxed, rural-adjacent lifestyle.
The Artistic Professional/Entrepreneur: This buyer, often aged 35–55, is typically a remote worker, creative professional, or successful local entrepreneur who values community and cultural amenities They look for homes with character (Victorian, farmhouse, or modern architectural gems) on properties with room for a studio, garden, or workshop. They prioritize being close to the walkable downtown area, farmer's markets, and The Barlow for social and professional networking, viewing their home as an extension of their creative, bohemian lifestyle.
The Silicon Valley Escapee (Lifestyle Buyer): This buyer, often a high-earning couple or family aged 40–60, is relocating from the dense, competitive Bay Area (e.g., Marin, San Francisco) seeking a drastic upgrade in space and quality of life without sacrificing sophistication. They prioritize larger lots, privacy, top-rated schools, and proximity to wineries. Their main motivation is the tranquil, slower pace of life, the natural beauty, and the ability to find a luxury or custom-built home for a fraction of the Silicon Valley price, accepting the occasional longer commute for weekend living
The Local Food and Wine Enthusiast: This buyer, spanning multiple age groups, is deeply committed to the Sonoma County lifestyle, which revolves around sustainability, culinary excellence, and wine culture. They look for properties—often on a few acres—with established gardens, room for hobby vineyards, or easy access to organic farm stands. They value homes that are older, charming, or architecturally interesting, and their social life revolves around high-end local restaurants, tasting rooms, and participating in community events like the Apple Blossom Festival.
The Active Empty Nester/Retiree: This buyer, typically aged 60+, is downsizing from a large rural ranch or a complex city home, seeking a low-maintenance property that is close to the downtown core They look for single-level homes, modern condos, or houses near Ragle Ranch Park or other walking trails. They value the strong local community and the laid-back pace, preferring to spend their time enjoying the arts scene, dining out, and being close to healthcare facilities rather than maintaining vast acreage.
ABOUT OUR TEAM
The Oldham Group is a Collective of talented agents, staff, and support, led by Andrew and Jennifer Oldham - Founding Agents for Compass. Having closed over $1 Billion in sales volume during their career, Andrew and Jennifer lead a team that has substantially increased its business year over year while covering the expansive Silicon Valley, San Francisco Peninsula, Monterey Peninsula, and East Bay real estate markets. Because their agents have been selected based on their hyper-local expertise, they confidently represent a vast coverage area with in-depth knowledge across several counties. With over 85 years of combined real estate expertise in marketing, law, title, design, and escrow, they provide their clients talents and expertise unparalleled in the California market. Combining their knowledge and experience with their love and passion for residential real estate, local expertise, exceptional marketing, personal service and the backing of the nation’s best luxury brokerage, Compass, they will prove to you the Oldham Group difference
$290 M+
Closed Volume in 2024
Over 200
Transactions in 2024 #37
Teams in the Nation #11
Teams in California #14
Top 100 producing agents or teams in the SF Bay Area.
JENNIFER OLDHAM
TEAM LEADER
REALTOR® | DRE 01325650
415.707.5498
JENNIFER@COMPASSCOM
Jennifer is a high-performing real estate professional, who is not only an experienced realtor and loan officer, and but also a skilled negotiator and a real estate paralegal. What sets Jennifer apart is her ability to listen to her clients’ needs and use her in-depth knowledge of the real estate market to negotiate the best deal to exceed the clients’ expectations. With more than two decades of experience working for residential real estate, title, escrow, and specializing in high net worth clients. Jennifer knows exactly what it takes to buy or sell a home. This is one of the reasons why she has been an award-winning Realtor since 2000. When working with clients, Jennifer first learns about what the client wants, then clearly explains the process, sets goals, and works hard to accomplish the best result Jennifer has built the team on three simple principles: 1. Be Kind, 2. Be Professional, 3. Be an Expert Jennifer ensures each one of the Oldham Group Team members exemplifies this mantra without exception. Jennifer started in real estate 20 plus years ago in the Bay Area, and never quit. She loves
Learn more by visiting https://oldhamgroupluxury.com/team
seeing great families find the right home, and wonderful agents expand their real estate acumen and experience. An adrenaline junkie, Jennifer has sought out and excelled at every possible extreme sport, from racing dirt bikes to competitive boxing, ice skating to skydiving, she has done it all Her motto “Don’t eff it up!” pretty much sums up Jenn’s leadership style. Funny and full of love, this bad ass hugger makes long lasting connections with her clients and team members alike.
ANDREW OLDHAM
TEAM LEADER | ATTORNEY
REALTOR® | DRE 01207289
650.640.3098
ANDREWOLDHAM@COMPASSCOM
Originally a real estate lawyer, Andrew’s 40 years of real estate experience makes him uniquely able to tackle any real estate problem From legal expertise, to escrow and title specifics, to brokerage, Andrew has done it all and he loves doing it, for his clients and his team.
Before starting the Oldham Group, Andrew had a long career as a real estate litigator, and real estate entrepreneur. After passing the bar, his real estate law career took off and he spent years in escrow litigation as a freelancer and salaried lawyer. In the nineties, Andrew founded a real estate company called eHome eHome took advantage of burgeoning internet technology, and found a home for real estate there. They raised 30 million in capital and were the first to make the MLS searchable for clients, not just agents, and expanded to three states. When he’s not assisting clients and agents, or working with Compass to help them improve their tools and resources, Andrew loves walking Asilomar beach with his wife and business
Learn more by visiting https://oldhamgroupluxury.com/team
partner, Jennifer and their adorable Boston Terriers Abby and Quincy. Andrew prides himself on being a kind, and loving person first and foremost, and second (but just barely) an excellent real estate professional
KRYSTAL RUBIO-GOMEZ
Sonoma County Specialist
Krystal grew up in the mountains of Northern California, where she developed a deep love for the natural beauty and tranquility of the region. After spending five years living in Monterey County, where her real estate career began, she ultimately chose to make Sonoma County her home. She was captivated by its stunning landscapes, vibrant communities, and coastal proximity. With an entrepreneurial spirit instilled from a young age, Krystal understands the power of homeownership and investment properties.
She is fluent in Spanish and holds a Bachelor's Degree in Criminal Justice along with a Paralegal Certificate, giving her a strong advantage when navigating real estate contracts and documents. Krystal is passionate about providing exceptional service to her clients in Monterey and Sonoma County, whether they’re buying or selling a home. Her goal is to offer a seamless real estate experience, ensuring that every client feels supported and informed throughout the entire process Above all, she aims to become your lifelong real estate advisor and trusted expert in the local market.
When Krystal isn't helping her clients achieve their real estate goals, you’ll find her exploring the beautiful Sonoma County countryside, biking, or cooking.
CLIENT
TESTIMONIALS
When we first listed our home for sale, we chose a realtor that had previously sold our home about 9 years ago. Little did we know that it was a bad decision. We ended up cancelling the listing and I went through the process of trying to find the best agent there is to list, sell and represent our home After Speaking with Krystal initially over the phone I knew instantly that should we be the perfect agent for us. (Even though I had three other agents I had yet to speak to. The owners of Oldham group Jen and Andrew were amazing as well and made us feel so comfortable and at ease. They explained everything meticulously in detail and lined out the process in such an organized manner. Their team is so efficient like a well-oiled machine. I cannot recommend Krystal (Oldham Group) enough. She is a wonderful and intelligent person, is so detailed and organized. Sends out emails and answers text and questions any time of day. She is always available, always on time and made this process so easy. She has such a bright and bubbly personality and makes you feel at ease in such a stressful time. I would one thousand percent find Kyrstal again if I ever need her to help buy or sell my home. She deserves more than 5 stars
SELLER
Krystal did an excellent job in guiding me through all aspects of my real estate experience. She was very responsive, answered all my questions, and knowledgeable in her ability to explain real estate documents and disclosures. Krystal was very personable and went above and beyond to help me find a house that would match my budget and my vision of home sweet home
BUYER
CLIENT TESTIMONIALS
Jennifer & Andrew have been great to work with - personally and professionally - in both the sale of our old house and purchase of our new one. Without getting into detail, our situation was quite complex on the purchase side - so much so that my wife and I agreed that it required more expertise than could be fairly expected of any typical realtor or broker. The Oldhams provided that expertise for us, and we ' ve already referred another couple to them. 5 stars!
BUYER AND SELLER
Jennifer and Andrew were wonderful to work with, starting with pricing and sales strategy right up to negotiations and closing Highly recommended They both are seasoned professionals able to manage the entire sales process, and having a lawyer on the team provides additional clarity for occasional complexities.
SELLER
Jen and Andrew have beyond exceeded our expectations They were patient with us through a long search process, provided a consultative approach along the way, set realistic expectations without letting us overpay and we ' re never just here to sell us any house When it came time to sell our home the team of people they work with to prep, the marketing support and the frequency of updates keeping us in the loop has once again been over the top We could not be happier to be working with them, will 100% be referring our friends and colleagues and will without question use them again in the future.
BUYER AND SELLER
OLDHAM GROUP
Jennifer Oldham DRE #: 01325650 408 835 4119 jennifer@compass.com
Andrew Oldham DRE #: 01207289 408 393 0773 andrew oldham@compass com
Laura Iseman 6506952750 laura iseman@compass com
Caitlin Yates DRE# 02137957 650 207 8102 caitlin yates@compass com
Sebastopol, CA 95472
265,000 $1, 265,000
Blucher Valley Rd, Sebastopol, CA 95472
[1]43,995 SF / 1.01 AC [2]52,707 SF / 1.21 AC [3]46,173 SF / 106 AC [4]45,738 SF / 105 AC
CA
1,644 $1,100,000 $1,190,000 $1, 275,000
2693 Blucher Valley Rd, Sebastopol, CA 95472
4389 Hessel Ct, Sebastopol, CA 95472 Oct 22,
2693 Blucher Valley Rd, Sebastopol, CA 95472
1850 Blucher Valley Rd, Sebastopol, CA 95472
ADDRESS
PROPERTY
2693 Blucher Valley Rd, Sebastopol, CA 95472
[1]43,995 SF / 1.01 AC [2]44,866 SF / 1.03 AC
Volkerts Rd, Sebastopol, CA 95472
Blucher Valley Rd, Sebastopol, CA 95472
Comparable property #1
Sebastopol, CA 95472
2330 Blucher Valley Rd
Listing description
An amazing opportunity with limitless potential awaits you! This unique 325 acre property consists of 2 adjoining parcels The main 121 acre parcel located at 2330 Blucher Valley Road features 2 bedrooms, 2 baths, a bonus office/ 3rd bedroom option, a huge living room, hardwood flooring, ceiling fans throughout, and a large attached deck There are multiple outbuildings, a large water storage tank, and a 1300+sqft shop with lights, power, and a slab foundation The adjoining 204 acre property has access from both Blucher Valley Road and Camp Road and has plenty of room for a large animal arena or your future dream mansion! Located a short drive to Downtown Sebastopol for local shopping, a quick lunch on The Bodega Coast, and world famous entertainment at The Luther Burbank Center for the Arts! Bring your vision, roll up your sleeves, and don't let this once in a lifetime property get away!
Date Jun 24, 2025 Contract Date Jul 22, 2025 Sold Date Jul 24, 2025 DOM - Days on Market 28
Comparable property #1
2330 Blucher Valley Rd
Comparable property #2
Sebastopol, CA 95472 318 Sparkes Rd
Location! Opportunity! and Gorgeous Views sweetened with country lane quiet, immediate proximity to town, old gnarled apple trees and acres of organic farming just next door This property is a nod to Sebastopol's past on a useable acre promising sweat equity return with cosmetic improvements of your own New interior paint, new flooring Natural Gas, high speed internet Plant your garden, Build a workshop, bring your animals, there's plenty of room for all, and, with a view!
Date Jul 25, 2025 Contract Date Jul 30, 2025
Date Aug 29, 2025
Comparable property #2
318 Sparkes Rd
Comparable property #3
Sebastopol, CA 95472
Listed Date Mar 12, 2025
Contract Date May 01, 2025 Sold Date May 21, 2025
Comparable property #4
Sebastopol, CA 95472
3422 Gravenstein Hwy S
13 acres in Sebastopol Generous front pasture area provides distance and privacy from the road Private backyard features patio, lawn, BBQ, garden, and dog run areas Inside you'll find elegant wood flooring throughout most living areas, updated laundry room and guest bathroom, and separate living and family rooms that create a flexible floor plan The kitchen and primary bathroom are mostly original and provide value-add opportunities for the new owner Fantastic water well produces over 19 gallons per minute Level acreage and a single-level residence mean easy living here The
value in a country property!
Comparable property #4
3422 Gravenstein Hwy S
Comparable property #5
Sebastopol, CA 95472
7142 Lynch Rd
Listing description
Captivate your heart with your storybook 1940s farmhouse! The classic farmhouse exterior has a modern interior which transforms it into quintessential Farmhouse Modern Beautifully remodeled to blend vintage charm with modern elegance The main home offers a spacious, light-filled interior featuring tasteful 21st-century updates, a new roof, dual-pane windows and gorgeous fir floors Additionally, the stand-alone, fully furnished cottage glows naturally bright with a soaring ceiling It's perfect for rental income, guests or extended family Enjoy the pastoral life on 3/4 of an acre with garden potential among mature redwood trees and room to roam on your gentle land. Your BBQ is under cover and ready for morning coffee or evenings around the grill. Minutes from downtown Sebastopol, shopping of all kinds, fabulous restaurants, and all things magnificently Sebastopol. Convenient access to 101. A rare find with character, income potential, and soul. Your House Matters.
Date May 02, 2025 Contract Date Jun 04, 2025 Sold Date Jun 17, 2025
Comparable property #5
Comparable property #6
Sebastopol, CA 95472
4389 Hessel Ct
Listing description
Impeccable Sebastopol Country Retreat Tucked away at the end of a private lane in one of Sebastopol's most sought-after locations, this pristine single-level property offers the perfect blend of comfort, function, and natural beauty Set on a beautifully manicured 15-acre lot, the 3bedroom, 2-bathroom home features updated systems and a welcoming floor plan with both living and family rooms Enjoy stylishly updated bathrooms, a spacious 2-car garage, and a large detached building ideal for a workshop, studio, or creative space Additional structures include a charming potting shed and storage areas perfectly suited for equestrian needs, animals, or chickens. 3000 Gallon Water Storage tank too! The circular driveway adds ease and elegance, while the peaceful surroundings offer a true sense of country paradise yet just minutes from downtown Sebastopol, shopping, and top-rated schools. This is a rare opportunity to own a turnkey country property in a premier location. Do NOT miss
Jul 11, 2025 Contract Date Oct 22, 2025
Date Oct 31, 2025
Comparable property #6
Comparable property #7
Sebastopol, CA 95472
5190 Volkerts Rd
221,000 Last Asking Price $1, 221,000 Closing PricePPSF $828
Listing description
Sophisticated California Contemporary Farmhouse on 1.5 acre in a tranquil country setting. Property includes detached studio/office, sauna, 2 stall barn, chicken house and project shed. Home embodies refined interiors featuring a thoughtful use of warm natural wood, custom stone and tile: designer light fixtures. Large bright windows create lots of natural light. Glowing natural wood floors throughout A living room and cozy fireplace flow into dining room and open 'cooks' kitchen Kitchen highlights custom floor to ceiling cabinetry, pantry, farmhouse sink and high-end appliances for your culinary talents Gather at an expansive stone counter/bar for casual dining Formal dining room Upstairs loft primary bedroom has spalike ensuite tiled bath The 2 baths have Japanese soaking tubs in addition to large glass walk-in shower downstairs Custom birch built-ins in bedrooms & bath Venture into the expansive private rear patio/entertaining area with fountain. Discover the secluded garden and green house for green thumb growers. Fenced and cross fenced. Back pasture ready for ADU with
Continued on next page Bedrooms 3 Baths 2 Square Feet 1 , 474 HOA FeesYear Built 1940
Listed Date Sep 04, 2025 Contract Date Oct 30, 2025
Comparable property #7
Sebastopol, CA 95472
5190 Volkerts Rd
Listing description (continued)
installed septic and existing submitted plans, consult Permit Sonoma County for status Private access on Fairbanks Rd Close to vital Sebastopol, The Barlow, restaurants, Hwy101
Listed Date Sep 04, 2025
Contract Date Oct 30, 2025
Comparable property #7
Comparable property #8
Sebastopol, CA 95472
1850 Blucher Valley Rd
Connect to the Country in this highly coveted neighborhood of Sebastopol. Move-in ready 2-bedroom, 2-bath Farmhouse on a private and peaceful 1acre lot! Large frame windows allow you to enjoy the same sweeping views indoors as you would outside. Many major renovations have been done in the last 2-3 years: roof, well treatment system, tankless water heater, siding, many windows, doors, insulation, exterior concrete, the list goes on! Not to mention the updated master bathroom, new tasteful wideplank floors throughout, exposed beams and paint, both interior and exterior! Shiplap and butcher block finishes put the cherry on top! But we aren't done the outdoor space is phenomenal - multiple views from your quiet Ridgetop include Mountains, vineyards, olive groves and apple orchards - it is breathtaking in almost every direction Dine al fresco on your wrap-around concrete patio With just over an acre, fully-fenced, this property can accommodate animals or you can garden to your heart's content alongside the thriving apple orchard, multiple fruit trees, and a thoughtfully-designed Continued on next page
Comparable property #8
Sebastopol, CA 95472
1850 Blucher Valley Rd
Listing description (continued)
raised bed vegetable garden which is still harvesting abundant produce Whether you ' re looking for a weekend escape or your forever home, 1850 Blucher Valley Rd fits the bill!
Comparable property #8
1850 Blucher Valley Rd
,
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Price to be Determined
Krystal Rubio-Gomez
Wow prospective buyers with a Zillow Showcase Listing.
Only a fewlistingseach monthreceive the opportunitytobea Zillow Showcase Listing, let’s make one of them your home!
page views on Zillow
Your home will gain prioritized exposure by potential buyers when they search for properties on Zillow with over 226 million average monthly unique users.
Your listing will receive dedicated, branded " new property alert emails" sent to interested buyers
With a limited number of listings per city, Showcase helps your home stand out with best-in-class media like high-resolution photography, interactive floor plans, room-by-room photo organization and virtual tours to impress potential buyers.
More
More shares on Zillow
More saves on Zillow
One Unified Dashboard to Streamline Your Sale
Assess
Using Collections and Comparative Market Analysis, we can start by tracking market trends, pricing, and available inventory for homes that are similar to yours.
Strategize
By launching your listing not once, but three times with our 3-Phased Marketing Strategy, you can test your pricing strategy, generate early demand, and attract the strongest offers
Analyze
With Insights, gain a more complete picture of traffic and engagement with your listing Plus, the Reverse Prospecting tool lets us track how often your listing is liked or shared by clients working with Compass buyer agents, helping us focus on the most serious buyers
Sell
With a validated pricing strategy and maximum reach to discerning buyers, we can secure the best possible sale outcome. And when the sale is complete, I’ll be here to guide you through any future real estate needs
Maximize your home’s value with the Compass 3-Phased Marketing Strategy
PHASE 1 / LAUNCH AS A COMPASS PRIVATE
EXCLUSIVE Validate Pricing
Unlike traditional brokerages that immediately launch your listing to the public exposing it to negative metrics like days on market and price drop history Compass gives you a strategic head start We showcase your home to a private audience first, allowing us to gather honest feedback on pricing with time to make adjustments before going public
PHASE
2 / LAUNCH
AS A COMPASS COMING SOON Generate Early Demand
Publicly launch yourproperty as a Compass
Coming Soon exclusively on Compass com
This allows you to build buyer anticipation and interest, while staying protected from days on market and price drop history
Showcase your home to our nationwide network of top agents and their serious clients
Begin to generate buyer interest without risking public days on market or price drops that impact your home's value
You may secure a buyer willing to pay a premium for certainty and a less stressful transaction
PHASE 3 / LAUNCH ON ALL PUBLIC
WEBSITES
Sell Better
Go liveonall public websites with the right price and maximum demand gained by pre-marketing.
Receive key engagement insights on how agents and their buyers are interacting with your listing – data that is lost once it goes live on other public websites
Ensure all inquiries come directly to me rather than other agents who may prioritize their own listings and are unfamiliar with your home. Plus, listing as a Coming Soon on our website can help boost your ranking on Google.
During this phase, you have greater control over your data, as photos of your home and personal information do not stay on the Internet.
Backed by a validated pricing strategy and early buyer demand, your home is positioned for an efficient, lucrative sale delivering the best possible outcome when it goes live on all public websites.
Pre-marketing drives results
Compass research shows that listings pre-marketed as a Compass Private Exclusive and/or Compass Coming Soon before going active on the MLS are associated with these results:
30% Less Likely to Drop in Price1
20% Faster to Contract2
2.9% Higher Closing Price3
Pre-Market Your Home as a Compass Private Exclusive
Soft-Launch to an Exclusive
Audience
Make your listing available to a network of thousands of top agents and their millions of clients.
Showcase Before Being Market-Ready
Pre-market your home to buyers before investing time or effort into preparing it for the public
Test Your Price & Gain Insights
Know how buyers are engaging with your listing
These insights, available only before your home goes live on other sites, help you make adjustments to your pricing.
Attract Competitive Offers
You can get competitive offers from buyers who are willing to pay a premium for certainty and reduced stress
Generate Early Demand
Create early buyer anticipation and interest without accumulating days on market or damaging public price drops
Maintain Your Privacy
Your privacy is valuable. Photos and floorplans of your home are only visible to Compass agents and their serious clients.
LEARN MORE AT COMPASS.COM/PRIVATE-EXCLUSIVES
Guiding you home with the Compass Advantage
Investing Billions in Tech to Sell Your Home
AtCompass, the technology of the future is already shaping real estate today. We’ve invested over $1 billion in our technology platform to help agents make buying or selling a home easier for you. This includes Compass One, an all-in-one client dashboard that enhances transparency and keeps you connected with your agent at every step of your journey.
A Marketing Strategy for Every Home
As part ofCompass, I have access to a dedicated in-house marketing and design agency of over 300 experts nationwide, making it more effective than ever before to reach your buyer how, when, and where it counts most
A 33K+ Network of Top Agents Nationwide3
Anetwork that arms us withprivileged access to the homes you ’ ve been waiting to find and the prospects ready to buy
#1 Residential Real Estate Brokerage
$216.8B 2024 Gross Transaction Value 2 intheUnited States1
Your Buyer Follows Compass
Outpreforming the competition in the San Francisco Bay Area
Captivating California
Since arriving in the Golden State, Compass has established itself as the top brokerage in the region.
Markets We Excel In
Lake Tahoe Reno Wine
Country
San Francisco
Peninsula
Silicon Valley
Carmel/Monterey
Central Coast
Santa Barbara/Montecito
Los Angeles
Palm Springs
Orange County
San Diego
Brokerage in LA and SF by Sales Volume*
7.9K+
Number of agents
600+ Number of employees 110+
Offices throughout California
A letter from Compass
CEO Robert Reffkin
Thank you for considering Compass to guide you through your home sale. At Compass, we ’ ve built the #1 real estate brokerage by sales volume in the United States and within 10-years of launching our first sale on Compass com, our agents have achieved over $1 trillion in sales volume We’ve accomplished this by helping homeowners like you protect and maximize the value of your most important asset – your home.
Compass has developed a 3-Phased Marketing Strategy, drawing on best practices from real estate developers, professional home builders, and luxury marketers to create demand, build momentum, and ensure your home is best-positioned for success. This phased marketing strategy can be far more effective than a single public launch. In the same way that Hollywood launches multiple trailers to build anticipation for a movie premiere, the Compass 3-Phased Marketing Strategy allows your agent to launch your listing multiple times, building similar excitement and demand.
Your Compass agent will guide you through every step of the strategy to help you choose what works best for your home and help ensure it receives the attention, interest, and the offers it deserves.
Thank you,
Robert Reffkin Founder & CEO
Your Listing Launch
Pre-Market
Home Preparation
Photography
Pricing
Pre-List Marketing
Leveraging Our Exclusive
Agent Network
On-Market
Media Plan
Open Houses
Assessing Our Strategy and Monitoring the Market
Our Step-by-Step Plan
What to Expect
Asyourtrusted advisor,I’ll be there to guide you throughout the home selling process to ensure that your experience is as seamless and stress-free as possible.
1 Complete listing paperwork
2 Prepare your property for market
3 Pre-market and promote your property to Compass agents*
4 Develop and execute our marketing strategy and media plan
5 List property online
6 Show property and follow-up with leads
9 Schedule closing and work through contract terms
10 Close onthe
7 Monitor the market, provide updates and assess strategy
8 Review offers and negotiate the optimal contract propertyand assist with post-closing questions
The Power of Photography
Beautiful photography is oneof the most powerful tools for selling your home. Compass uses bestin-class photographers to show your home in its best light, make a positive first impression, and attract more buyers.
Pricing Your Property to Maximize Buyer Activity
Timing of Buyer Activity
Aproperty receives the most traffic within the first few weeks of hitting the market. It is important to get the price right in order to gain the attention of interested buyers and maximize your home's position in the market.
Attracting Buyers Using Competitive Pricing
Using competitive analysis, market research, and Compass’ suite of AI-powered tools, we recommend a price for your property to generate the most activity and offers early on before buyers move on to newer listings.
Compass Off-Markets Lead the Way
Exclusive Access to California’s Hidden High-End Real Estate
By definition, the promotion of off-market listings is restricted to distribution within the listing’s brokerage.* Compass offers a unique advantage to our agents through Compass Private Exclusives. This special feature grants them access to off-market listings and enables them to share them with a network of 7,900+ California agents. This broadens the accessibility of luxury Private Exclusives to a larger pool of clients compared to other brokerages that are limited in size and regional breadth.
San Mateo & Santa Clara Counties: The Luxury Market Share Standard
Compass dominates the luxury market in San Mateo and Santa Clara Counties, outpacing the competition by a significant margin in the sale of homes priced above $5M.**
Reach more prospective buyers with intelligent digital advertising.
Byleveraging Compass’ digital advertisingtools and partnerships across social media and advertising throughout your listing process, we can generate demand to sell your home faster, and we meet potential buyers where they are, online.
Proprietary Targeting Optimized Performance
Compass helps generate buyer Compass tracks and measures the interest by using proprietary data results of every campaign which to serve ads to Facebook and Instagram users. allows for continued optimization.
INSTAGRAM
Engaging Open Houses
Whetheritbe in-person or a dynamicvirtual tour, open houses are one of the most important ways buyers connect with your home.
Of homebuyers attend an open house while searching for a home to buy* 53%
Assessing Our Strategy and Monitoring the Market
Using proprietary tools suchas Collections and Insights, we keep you informed of market conditions and traffic to your property.
Collections Insights
Collections allows us to have a collaborative conversation on your home selling process with instant updates on comparable listings and access to insider knowledge previously only available to the agent community.
Insights is a detailed, custom dashboard that allows us to assess the impact of our online marketing campaigns in real time. By capturing this data, we are able to further target our ads to buyers most interested in your home.
Complete listing paperwork
The listing agreement is a contract that explains our relationship and the high level of service that we will provide to you.
Begin to prepare your home for the market
Let’s determine next steps together
Continue to monitor the market and assess our strategy
Once your home is ready for market, we will reassess market data and finalize our pricing strategy to make sure we are in line with any recent market updates in your neighborhood.
Launch your property