PREPARED FOR ROBERT PAVESE
OVERVIEW:
Twin Peaks is recognized as one of San Francisco's most geographically unique and exclusive neighborhoods, defined entirely by its spectacular panoramic views and tranquil, elevated setting. Named for the two undeveloped hills Eureka Peak and Noe Peak the area acts as a natural divide near the center of the city, often sheltering the eastern side from the pervasive summer fog. This elevated geography grants residents unrivaled vistas that sweep across the Golden Gate Bridge, the Bay, the downtown skyline, and the Pacific Ocean, making the location a premium choice for those who value privacy and quiet.
The residential character of Twin Peaks emphasizes seclusion and high-end living above the city's commotion. Streets are lined with custom-built homes, ranging from mid-century modern to contemporary luxury residences. These homes are specifically engineered to maximize the outlook, frequently featuring expansive windows and decks to capture the light and the dramatic scenery. Unlike flatter, more walkable neighborhoods, Twin Peaks notably lacks a dedicated commercial district; residents rely on the nearby vibrant hubs of Castro, Noe Valley, and West Portal for all their dining, shopping, and entertainment needs.
Beyond the unique homes, the neighborhood is prized for its connection to nature. The Twin Peaks Natural Area offers preserved open space and hiking trails, providing quick access to the city's highest vantage points While access is primarily vehicular due to the steep terrain, the central location allows for a relatively easy commute, with the Muni Metro Twin Peaks Tunnel running below the hills connecting to the southwestern and downtown areas. Twin Peaks remains highly sought after by affluent buyers who prioritize unmatched views, large homes, and quiet, spacious living over urban convenience.
BUYER PROFILES
RTwin Peaks attracts a highly discerning clientele who seek luxury, privacy, and some of the city's most spectacular views Given the residential nature and elevation, the neighborhood appeals strongly to those prioritizing a serene, spacious lifestyle over immediate walkability to commercial amenities
01
04 02 03
The Silicon Valley Executive (Primary Home): This buyer is an established, high-net-worth individual or family, typically aged 40–55, in a senior role (tech, finance, or law) They prioritize the home as a sanctuary and luxury asset, demanding unrivaled panoramic views, absolute privacy, and modern, high-end security and design features in a large single-family home (often 3,000+ sq ft) They are comfortable driving to amenities and rely on the central location for quick access to downtown business hubs or major airports, valuing the dramatic aesthetics and tranquility the Twin Peaks elevation provides
The Builder/Reimaginer (Development Potential): This profile consists of experienced developers, architects, or affluent homeowners aged 35–50 with the capital and vision for large-scale projects. They are interested in the Twin Peaks area primarily for its high land value and superior view potential, seeking properties on generous, often challenging lots that can be fully reimagined, expanded, or completely rebuilt Their focus is numbers-driven, centered on maximizing the home's size and feature set to generate a high return on investment (ROI) within the luxury market segment
The Affluent Empty Nester (Downsizing without Compromise): These are couples aged 55–65 who are downsizing from a large suburban or Peninsula family house but refuse to compromise on quality or view They seek a sizable, high-quality, low-maintenance urban residence (often a luxury condo or modern, smaller single-family home) with exceptional finishes and superior comfort features like radiant heat They appreciate the quiet, secure streets and the central location for accessing the city's cultural offerings (museums, performing arts) while relying on vehicular access to nearby commercial hubs.
The Remote/Hybrid Professional (Homebody Focus): This younger buyer (30–45 years old) holds a high-earning remote or hybrid role (e g , engineering lead, product director) and requires a home that functions as a luxury retreat and a professional workspace They demand a property with dedicated, quiet office space and abundant natural light, finding the phenomenal, ever-changing views a substitute for the immediate walkability to commercial areas. They value the private streets for focused work and enjoy immediate access to outdoor activities, such as hiking the Twin Peaks trails
ABOUT OUR TEAM
The Oldham Group is a Collective of talented agents, staff, and support, led by Andrew and Jennifer Oldham - Founding Agents for Compass. Having closed over $1 Billion in sales volume during their career, Andrew and Jennifer lead a team that has substantially increased its business year over year while covering the expansive Silicon Valley, San Francisco Peninsula, Monterey Peninsula, and East Bay real estate markets. Because their agents have been selected based on their hyper-local expertise, they confidently represent a vast coverage area with in-depth knowledge across several counties. With over 85 years of combined real estate expertise in marketing, law, title, design, and escrow, they provide their clients talents and expertise unparalleled in the California market. Combining their knowledge and experience with their love and passion for residential real estate, local expertise, exceptional marketing, personal service and the backing of the nation’s best luxury brokerage, Compass, they will prove to you the Oldham Group difference
$290 M+
Closed Volume in 2024
Over 200
Transactions in 2024 #37
Teams in the Nation #11
Teams in California #14
Top 100 producing agents or teams in the SF Bay Area.
JENNIFER OLDHAM
TEAM LEADER
REALTOR® | DRE 01325650
415.707.5498
JENNIFER@COMPASSCOM
Jennifer is a high-performing real estate professional, who is not only an experienced realtor and loan officer, and but also a skilled negotiator and a real estate paralegal. What sets Jennifer apart is her ability to listen to her clients’ needs and use her in-depth knowledge of the real estate market to negotiate the best deal to exceed the clients’ expectations. With more than two decades of experience working for residential real estate, title, escrow, and specializing in high net worth clients. Jennifer knows exactly what it takes to buy or sell a home. This is one of the reasons why she has been an award-winning Realtor since 2000. When working with clients, Jennifer first learns about what the client wants, then clearly explains the process, sets goals, and works hard to accomplish the best result Jennifer has built the team on three simple principles: 1. Be Kind, 2. Be Professional, 3. Be an Expert Jennifer ensures each one of the Oldham Group Team members exemplifies this mantra without exception. Jennifer started in real estate 20 plus years ago in the Bay Area, and never quit. She loves
Learn more by visiting https://oldhamgroupluxury.com/team
seeing great families find the right home, and wonderful agents expand their real estate acumen and experience. An adrenaline junkie, Jennifer has sought out and excelled at every possible extreme sport, from racing dirt bikes to competitive boxing, ice skating to skydiving, she has done it all Her motto “Don’t eff it up!” pretty much sums up Jenn’s leadership style. Funny and full of love, this bad ass hugger makes long lasting connections with her clients and team members alike.
NICK SALVADORE
SF PENINSULA SPECIALIST
REALTOR® | DRE 01895863
415.649.2330
NICKSALVADORE@COMPASSCOM
Dog lover and lifelong learner, Nick brings his
A game to team OG and is constantly learning more about real estate to better serve his clients He loves building strong relationships with his clients, and happily puts in the extra time to make them feel at ease. Empathetic and community oriented, Nick volunteers with the Big Brother program in San Francisco and is passionate about Bay Area sports (just ask him!). This hardworking and dedicated realtor is an asset to his clients and a valuable member of the Oldham Group.
AREAS SERVICED
San Francisco
Learn more by visiting https://oldhamgroupluxury.com/team
ANDREW OLDHAM
TEAM LEADER | ATTORNEY
REALTOR® | DRE 01207289
650.640.3098
ANDREWOLDHAM@COMPASSCOM
Originally a real estate lawyer, Andrew’s 40 years of real estate experience makes him uniquely able to tackle any real estate problem From legal expertise, to escrow and title specifics, to brokerage, Andrew has done it all and he loves doing it, for his clients and his team.
Before starting the Oldham Group, Andrew had a long career as a real estate litigator, and real estate entrepreneur. After passing the bar, his real estate law career took off and he spent years in escrow litigation as a freelancer and salaried lawyer. In the nineties, Andrew founded a real estate company called eHome eHome took advantage of burgeoning internet technology, and found a home for real estate there. They raised 30 million in capital and were the first to make the MLS searchable for clients, not just agents, and expanded to three states. When he’s not assisting clients and agents, or working with Compass to help them improve their tools and resources, Andrew loves walking Asilomar beach with his wife and business
Learn more by visiting https://oldhamgroupluxury.com/team
partner, Jennifer and their adorable Boston Terriers Abby and Quincy. Andrew prides himself on being a kind, and loving person first and foremost, and second (but just barely) an excellent real estate professional
CLIENT TESTIMONIALS
Jennifer & Andrew have been great to work with - personally and professionally - in both the sale of our old house and purchase of our new one. Without getting into detail, our situation was quite complex on the purchase side - so much so that my wife and I agreed that it required more expertise than could be fairly expected of any typical realtor or broker. The Oldhams provided that expertise for us, and we ' ve already referred another couple to them. 5 stars!
BUYER AND SELLER
Jennifer and Andrew were wonderful to work with, starting with pricing and sales strategy right up to negotiations and closing Highly recommended They both are seasoned professionals able to manage the entire sales process, and having a lawyer on the team provides additional clarity for occasional complexities.
SELLER
Jen and Andrew have beyond exceeded our expectations They were patient with us through a long search process, provided a consultative approach along the way, set realistic expectations without letting us overpay and we ' re never just here to sell us any house When it came time to sell our home the team of people they work with to prep, the marketing support and the frequency of updates keeping us in the loop has once again been over the top We could not be happier to be working with them, will 100% be referring our friends and colleagues and will without question use them again in the future.
BUYER AND SELLER
OLDHAM GROUP
Jennifer Oldham DRE #: 01325650 408 835 4119 jennifer@compass.com
Andrew Oldham DRE #: 01207289 408 393 0773 andrew oldham@compass com
Laura Iseman 6506952750 laura iseman@compass com
Caitlin Yates DRE# 02137957 650 207 8102 caitlin yates@compass com
San Francisco, CA 94114
345 Twin Peaks Blvd
Live your best life in this beautiful San Francisco stunner Unparalleled 180 views of the Bay that just can't be beat This home has 5 bedrooms, and 3 1/2 baths with views from every room! Main floor is open concept with spacious living room with wood burning fireplace, and large gourmet kitchen and dining room Living room has theater set up with projection equipment, built in sound system and pull down screen Private patio with hot tub off the kitchen/dining areas Main level also has 2 bedrooms, with one being used as an office Laundry and 15 baths complete the main floor. Down stairs are 2 additional bedrooms, another bath, a second living area with a gas fireplace, and a second fully equipped kitchen. Large private deck of this second living area provides amazing panoramic views of the city and Bay. Down stairs has a private entrance and can be closed off from access to the main house. Upstairs is a spacious master suite with another gas fireplace, so much come look today!
463
Date Jul 08, 2022
Subject property
345 Twin Peaks Blvd
500,000
Twin Peaks Blvd, San Francisco, CA 94114
Twin Peaks Blvd, San Francisco, CA 94114
Palo Alto Ave, San Francisco, CA
Comparable property #1
San Francisco, CA 94114 98 Crown Ter
800,000
Listing description
Fresh Price! Quiet majesty, architectural rigor, & aesthetic restraint characterize this luminous, modernist residence, the expansive landscape, designed to capture ravishing views from every room. On a treasured Clarendon Heights street, the home sits atop historic Pemberton Steps, its massive lot embracing lush, landscaped garden rooms providing an exceptional indoor-outdoor engagement, unparalleled luxury & privacy Impressive interior volumes present the views, carrying light throughout the home; richly detailed, refined craftsmanship heightens the simplicity of its purposeful design The main house is set back from & above the street, organized around a central, lantern-like core of glass, rising from the entry to the roofline, creating an axis point for all parts of the home & grounds 2 bedrooms & pristine bath + storage are accessed at the entry On the upper, main level, an impressive 25' span of the open plan living space invites large-scale entertaining & intimate daily life, from the sleek minimalist kitchen, & walls of windows, to cozy media den + library and primary
$1,755
Listed Date Sep 09, 2024
Contract Date Oct 25, 2024
Sold Date Nov 08, 2024 DOM - Days on Market 46
Comparable property #1
San Francisco, CA 94114 98 Crown Ter Listing description (continued) suite accessing the gardens Legal studio unit, 2 car S/S garage Very Fine!
200,000
800,000
Listed Date Sep 09, 2024
Contract Date Oct 25, 2024 Sold Date Nov 08, 2024
Comparable property #1
Comparable property #2
San Francisco, CA 94114
45 Glenbrook Ave
$4, 850,000
See wide panoramic views of iconic bay area landmarks from this 3-level 4BR/4.5BA Spanish Med home on a large corner lot. From the Golden Gate and Mt. Tam, past Sausalito and Alcatraz, see downtown high rises, the Bay Bridge and ships anchored in the bay with Mt. Diablo beyond, an everchanging dynamic scene. An oversized living room on the main level includes sweeping views, fireplace, beam ceilings and patio doors to the side garden A formal dining room adjoins the modern kitchen with butler's pantry + powder room Central view office Upstairs are 2 primary suites plus a guest suite, all with fabulous outlooks to the bay, plus access to the sunny roof terrace Walk out through glass doors from the downstairs family room and office to a level lawn and gardens with Golden Gate views A guest suite, laundry closet and utility room complete this area Clarendon Heights is a small residential neighborhood on the east slope of Twin Peaks, home to a variety of architectural styles including newer modern homes as well as mid-century residences and historic cottages. Surrounded by green
$4,035,000 PPSF $1, 207
Listed Date Apr 01, 2025 Contract Date May 27, 2025
Comparable property #2
San Francisco, CA 94114
45 Glenbrook Ave
Listing description (continued)
open spaces with walking and biking trails the community enjoys a serene resort-like quality in the very center of the city, a remarkable urban sanctuary! TRANSACTION
Original Listing Price $5,195,000 Last Asking Price $4, 850,000 Closing Price $4,035,000 PPSF $1, 207
Listed Date Apr 01, 2025
Contract Date May 27, 2025
Sold Date Jun 05, 2025
DOM - Days on Market
Comparable property #2
45 Glenbrook Ave
Comparable property #3
San Francisco, CA 94114
44 Mountain Spring Ave
Perched on one of Clarendon Heights' most coveted blocks, 44 Mountain Spring Avenue is a panoramic view home that showcases the very best of the city's iconic skyline. From the Golden Gate Bridge and Marin Headlands to Downtown, Buena Vista Park, the East Bay, and Mt. Diablo, nearly every landmark unfolds before you. This expansive mid-century modern residence offers exceptional scale, abundant light, and unforgettable vistas from nearly every room all just minutes from the heart of San Francisco Incredible entertaining space with large scale rooms, including four bedrooms and three baths on the main living level, multiple open living areas, original wood paneled dining room, updated kitchen with stainless steel appliances and large laundry room The second floor is dedicated to a massive 700+ square foot primary suite, featuring a spacious, light filled bedroom with views in every direction, from the North Bay and Golden Gate Bridge to the East Bay and Mt. Diablo. Additioanl amenities include gated front patio area, rear garden and large two car side by side garage with internal
$4, 500,000
$1,177
Listed Date Sep 19, 2025
Contract Date Oct 01, 2025
Sold Date Oct 20, 2025 DOM - Days on Market 12
Comparable property #3
San Francisco, CA 94114
44 Mountain Spring Ave
Listing description (continued)
access Incredibly special home, not to be missed!
$3,750,000
Asking Price
$3,750,000 Closing Price
$4, 500,000 PPSF $1,177
Listed Date Sep 19, 2025
Contract Date Oct 01, 2025
Sold Date Oct 20, 2025
Comparable property #3
Comparable property #4
San Francisco, CA 94114
180 Palo Alto Ave
Listing description
Extensively renovated in 2022, 180 Palo Alto is perched atop Twin Peaks and captures sweeping views of San Francisco's skyline, the Golden Gate Bridge, and the Bay. Designed in 1958 by Campbell & Wong Associates, 180 Palo Alto stands as an enduring example of Northern California midcentury modernism. The firm, celebrated for sculptural forms and an exceptional command of light, was integral to the Case Study House movement (CSH #27) that shaped American modern architecture from the 1940s to the 1960s Their vision here is expressed in pure form: a striking glass facade, fluid interior spaces, and an effortless connection between home, garden, and view A discreet entry gate leads to a terraced garden, where the house reveals its defining geometry Inside, walls of glass flood the interiors with light, while four sets of French doors dissolve boundaries between indoors and out The kitchen and family room are anchored by a marble-topped island and top-tier appliances, extending to dining and living areas with a balcony spanning the length of the home. The primary suite commands the Continued on next page
$6,995,000 Last Asking Price $6,995,000
Closing PricePPSF $1, 873
Listed Date Oct 03, 2025
Contract DateSold DateDOM - Days on Market 30
Comparable property #4
San Francisco, CA 94114
180 Palo Alto Ave
Listing description (continued)
panorama with private deck access, joined by two additional bedrooms and an office/bedroom The lower level adds a family room, additional bedroom, office, and full bath 2 car garage
873
Comparable property #4
180 Palo Alto Ave
Price estimate for 345 Twin Peaks Boulevard
Sold listing average (3) $4,745,000
$1,367 Per Sq Ft
Active listing average (1) $6,995,000
$1,873 Per Sq Ft
* This represents an estimated sale price for this property. It's not the same as opinion of value in appraisal developed by a licensed appraiser under the Uniform Standards of Professional Appraisal practice. The information contained herein is derived from the local MLS and does not purport to be complete nor, necessarily, accurate and should be independently verified; nor does it represent or constitute a legal analysis or financial advice. Changes in price, condition, sale, or withdrawal may be made without notice. All measurements and square footage are approximate. Equal Housing Opportunity. Compass and its agents disclaim any and all liability for representations and warranties, express or implied, contained in, or for omissions from, the information contained herein or any other written or oral communication transmitted or made available to the recipient. This is not intended to solicit property already listed. Compass is a real estate broker licensed by the State of California operating under multiple entities. License Numbers 01991628, 1527235, 1527365, 1356742, 1443761, 1997075, 1935359, 1961027, 1842987, 1869607, 1866771, 1527205, 1079009, 1272467.
Nick Salvadore
Wow prospective buyers with a Zillow Showcase Listing.
Only a fewlistingseach monthreceive the opportunitytobea Zillow Showcase Listing, let’s make one of them your home!
page views on Zillow
Your home will gain prioritized exposure by potential buyers when they search for properties on Zillow with over 226 million average monthly unique users.
Your listing will receive dedicated, branded " new property alert emails" sent to interested buyers
With a limited number of listings per city, Showcase helps your home stand out with best-in-class media like high-resolution photography, interactive floor plans, room-by-room photo organization and virtual tours to impress potential buyers.
More
More shares on Zillow
More saves on Zillow
One Unified Dashboard to Streamline Your Sale
Assess
Using Collections and Comparative Market Analysis, we can start by tracking market trends, pricing, and available inventory for homes that are similar to yours.
Strategize
By launching your listing not once, but three times with our 3-Phased Marketing Strategy, you can test your pricing strategy, generate early demand, and attract the strongest offers
Analyze
With Insights, gain a more complete picture of traffic and engagement with your listing Plus, the Reverse Prospecting tool lets us track how often your listing is liked or shared by clients working with Compass buyer agents, helping us focus on the most serious buyers
Sell
With a validated pricing strategy and maximum reach to discerning buyers, we can secure the best possible sale outcome. And when the sale is complete, I’ll be here to guide you through any future real estate needs
Maximize your home’s value with the Compass 3-Phased Marketing Strategy
PHASE 1 / LAUNCH AS A COMPASS PRIVATE
EXCLUSIVE Validate Pricing
Unlike traditional brokerages that immediately launch your listing to the public exposing it to negative metrics like days on market and price drop history Compass gives you a strategic head start We showcase your home to a private audience first, allowing us to gather honest feedback on pricing with time to make adjustments before going public
PHASE
2 / LAUNCH
AS A COMPASS COMING SOON Generate Early Demand
Publicly launch yourproperty as a Compass
Coming Soon exclusively on Compass com
This allows you to build buyer anticipation and interest, while staying protected from days on market and price drop history
Showcase your home to our nationwide network of top agents and their serious clients
Begin to generate buyer interest without risking public days on market or price drops that impact your home's value
You may secure a buyer willing to pay a premium for certainty and a less stressful transaction
PHASE 3 / LAUNCH ON ALL PUBLIC
WEBSITES
Sell Better
Go liveonall public websites with the right price and maximum demand gained by pre-marketing.
Receive key engagement insights on how agents and their buyers are interacting with your listing – data that is lost once it goes live on other public websites
Ensure all inquiries come directly to me rather than other agents who may prioritize their own listings and are unfamiliar with your home. Plus, listing as a Coming Soon on our website can help boost your ranking on Google.
During this phase, you have greater control over your data, as photos of your home and personal information do not stay on the Internet.
Backed by a validated pricing strategy and early buyer demand, your home is positioned for an efficient, lucrative sale delivering the best possible outcome when it goes live on all public websites.
Pre-marketing drives results
Compass research shows that listings pre-marketed as a Compass Private Exclusive and/or Compass Coming Soon before going active on the MLS are associated with these results:
30% Less Likely to Drop in Price1
20% Faster to Contract2
2.9% Higher Closing Price3
Pre-Market Your Home as a Compass Private Exclusive
Soft-Launch to an Exclusive
Audience
Make your listing available to a network of thousands of top agents and their millions of clients.
Showcase Before Being Market-Ready
Pre-market your home to buyers before investing time or effort into preparing it for the public
Test Your Price & Gain Insights
Know how buyers are engaging with your listing
These insights, available only before your home goes live on other sites, help you make adjustments to your pricing.
Attract Competitive Offers
You can get competitive offers from buyers who are willing to pay a premium for certainty and reduced stress
Generate Early Demand
Create early buyer anticipation and interest without accumulating days on market or damaging public price drops
Maintain Your Privacy
Your privacy is valuable. Photos and floorplans of your home are only visible to Compass agents and their serious clients.
LEARN MORE AT COMPASS.COM/PRIVATE-EXCLUSIVES
Guiding you home with the Compass Advantage
Investing Billions in Tech to Sell Your Home
AtCompass, the technology of the future is already shaping real estate today. We’ve invested over $1 billion in our technology platform to help agents make buying or selling a home easier for you. This includes Compass One, an all-in-one client dashboard that enhances transparency and keeps you connected with your agent at every step of your journey.
A Marketing Strategy for Every Home
As part ofCompass, I have access to a dedicated in-house marketing and design agency of over 300 experts nationwide, making it more effective than ever before to reach your buyer how, when, and where it counts most
A 33K+ Network of Top Agents Nationwide3
Anetwork that arms us withprivileged access to the homes you ’ ve been waiting to find and the prospects ready to buy
#1 Residential Real Estate Brokerage
$216.8B 2024 Gross Transaction Value 2 intheUnited States1
Your Buyer Follows Compass
Outpreforming the competition in the San Francisco Bay Area
Captivating California
Since arriving in the Golden State, Compass has established itself as the top brokerage in the region.
Markets We Excel In
Lake Tahoe Reno Wine
Country
San Francisco
Peninsula
Silicon Valley
Carmel/Monterey
Central Coast
Santa Barbara/Montecito
Los Angeles
Palm Springs
Orange County
San Diego
Brokerage in LA and SF by Sales Volume*
7.9K+
Number of agents
600+ Number of employees 110+
Offices throughout California
A letter from Compass
CEO Robert Reffkin
Thank you for considering Compass to guide you through your home sale. At Compass, we ’ ve built the #1 real estate brokerage by sales volume in the United States and within 10-years of launching our first sale on Compass com, our agents have achieved over $1 trillion in sales volume We’ve accomplished this by helping homeowners like you protect and maximize the value of your most important asset – your home.
Compass has developed a 3-Phased Marketing Strategy, drawing on best practices from real estate developers, professional home builders, and luxury marketers to create demand, build momentum, and ensure your home is best-positioned for success. This phased marketing strategy can be far more effective than a single public launch. In the same way that Hollywood launches multiple trailers to build anticipation for a movie premiere, the Compass 3-Phased Marketing Strategy allows your agent to launch your listing multiple times, building similar excitement and demand.
Your Compass agent will guide you through every step of the strategy to help you choose what works best for your home and help ensure it receives the attention, interest, and the offers it deserves.
Thank you,
Robert Reffkin Founder & CEO
Your Listing Launch
Pre-Market
Home Preparation
Photography
Pricing
Pre-List Marketing
Leveraging Our Exclusive
Agent Network
On-Market
Media Plan
Open Houses
Assessing Our Strategy and Monitoring the Market
Our Step-by-Step Plan
What to Expect
Asyourtrusted advisor,I’ll be there to guide you throughout the home selling process to ensure that your experience is as seamless and stress-free as possible.
1 Complete listing paperwork
2 Prepare your property for market
3 Pre-market and promote your property to Compass agents*
4 Develop and execute our marketing strategy and media plan
5 List property online
6 Show property and follow-up with leads
9 Schedule closing and work through contract terms
10 Close onthe
7 Monitor the market, provide updates and assess strategy
8 Review offers and negotiate the optimal contract propertyand assist with post-closing questions
The Power of Photography
Beautiful photography is oneof the most powerful tools for selling your home. Compass uses bestin-class photographers to show your home in its best light, make a positive first impression, and attract more buyers.
Pricing Your Property to Maximize Buyer Activity
Timing of Buyer Activity
Aproperty receives the most traffic within the first few weeks of hitting the market. It is important to get the price right in order to gain the attention of interested buyers and maximize your home's position in the market.
Attracting Buyers Using Competitive Pricing
Using competitive analysis, market research, and Compass’ suite of AI-powered tools, we recommend a price for your property to generate the most activity and offers early on before buyers move on to newer listings.
Compass Off-Markets Lead the Way
Exclusive Access to California’s Hidden High-End Real Estate
By definition, the promotion of off-market listings is restricted to distribution within the listing’s brokerage.* Compass offers a unique advantage to our agents through Compass Private Exclusives. This special feature grants them access to off-market listings and enables them to share them with a network of 7,900+ California agents. This broadens the accessibility of luxury Private Exclusives to a larger pool of clients compared to other brokerages that are limited in size and regional breadth.
San Mateo & Santa Clara Counties: The Luxury Market Share Standard
Compass dominates the luxury market in San Mateo and Santa Clara Counties, outpacing the competition by a significant margin in the sale of homes priced above $5M.**
Reach more prospective buyers with intelligent digital advertising.
Byleveraging Compass’ digital advertisingtools and partnerships across social media and advertising throughout your listing process, we can generate demand to sell your home faster, and we meet potential buyers where they are, online.
Proprietary Targeting Optimized Performance
Compass helps generate buyer Compass tracks and measures the interest by using proprietary data results of every campaign which to serve ads to Facebook and Instagram users. allows for continued optimization.
INSTAGRAM
Engaging Open Houses
Whetheritbe in-person or a dynamicvirtual tour, open houses are one of the most important ways buyers connect with your home.
Of homebuyers attend an open house while searching for a home to buy* 53%
Assessing Our Strategy and Monitoring the Market
Using proprietary tools suchas Collections and Insights, we keep you informed of market conditions and traffic to your property.
Collections Insights
Collections allows us to have a collaborative conversation on your home selling process with instant updates on comparable listings and access to insider knowledge previously only available to the agent community.
Insights is a detailed, custom dashboard that allows us to assess the impact of our online marketing campaigns in real time. By capturing this data, we are able to further target our ads to buyers most interested in your home.
Our Immediate Next Steps
Complete listing paperwork.
Thelisting agreement is a contractthat explains our relationship and the high level of service that we will provide to you.
Begin to prepare your home for the market.
Let’s determine next steps together.
Continue to monitor the market and assess our strategy.
Once your home is ready for market, we will reassess market data and finalize our pricing strategy to make sure we are in line with any recent market updates in your neighborhood.
Launch your property.