Organic Private Labels in Europe

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Super Natur Market is the leading chain in Germany with 133 organic supermarkets; they are relatively large stores with average size of 589 square meters. The chain is owned by Alnatura, one of Germany’s leading organic food companies. Alnatura is involved in organic food production, wholesale, as well as retailing. Over 1,400 products are marketed under the Alnatura brand; the organic products are in supermarkets, discount stores, drugstores, health food shops and organic food retailers. Its product range includes organic fruits, vegetables, meats, dairy products, drinks, bakery products, condiments, and snacks. Alnatura’s initial business was distribution and it remains one of the leading wholesalers of organic & natural products in Germany and Central Europe. Dennree, the leading wholesaler of organic and health foods in Germany, is also active in retailing with its Denn’s Bio chain. It operates over 250 organic supermarkets. Denn’s Bio stores are descr ibed as organic discounters, since a wide range of organic products are marketed at competitive prices. Over 6,000 organic products are in its stores. Dennree also has a private label for organic foods. Basic is the third leading organic food supermarket chain, with 32 stores in Germany and 2 in Austria. The average size of a Basic supermarket is 739 square meters. The stores have about 12 ,000 organic products. Bio Company has 58 organic supermarkets in Berlin, Brandenburg and Hamburg. ebl operates 29 organic food supermarkets in Germany. ebl has organic meat products under its private label. SuperBioMarkt is a chain of 25 organic discount stores in North Rhein Westphalia (NRW) and Lower Saxony (Niedersachsen). Erdkorn operates 11 organic supermarkets that have oriental characteristics. France has many organic food shop chains. With 431 stores, Biocoop is the leading chain of organic food shops. It has a wide range of organic food products, nutritional supplements and personal care products. The organic food retailer has set up a charter that governs all its activities. For example, development of organic farming sustainable, transparency, fairness and traceability and commercial cooperation and respecting demanding social and ecological principles. Founded in 1948, La Vie Claire operates 265 stores across France. The retailer offers around 4500 organic and natural products, including foods, personal care and home care products. The retailer sells organic products under its La Vie Claire private label. La Vie Saine is a chain of 13 organic food shops and 3 restaurants in France. The retailer was founded in 1952. Its portfolio includes organic and non-food products. Another French specialist retailer L`Eau Vive operates 70 stores across the country. The retailer was founded in 1979. It has a wide range of organic products, including fruits, vegetables, bakery products, meats, as well as personal care products. Satoriz operates 36 organic food shops, 4 restaurants and 1 bakery. Satoriz has a wide range of organic foods, as well as personal care products, cleaning products, and textiles. Bio c’ Bon operates more than 120 organic food shops. The retailer is also present in Italy, Spain, Belgium, as well as Japan. Bio c’ Bon opened its first stores in 2008.

Confidential to Organic Denmark

© 2019 Ecovia Intelligence (www.ecoviaint.com)

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