Column
Be water:
stay with “why”, not “what”
Bernice Li
BA (Hons) in Contemporary English Studies (2022)
Photo: iStockphoto
I
n the fast-paced world of entrepreneurship, it's easy
This realisation taught me a valuable lesson about the
to get caught up in the pursuit of success and lose sight
power of prioritisation and aligning with our deepest
of our deeper motivations. However, I've learned that
passions. It reinforced my belief that we should not allow
by continually reflecting on my purpose and allowing it
labels or external expectations to define us but, rather
to guide me, I can achieve flexibility and make a lasting
remain steadfast in our commitment to what truly drives
positive impact. This has been at the core of my own career,
us. Having understood this, I resolved to shift my focus and
and I've gained valuable insights through the challenges
dedicate more time and resources to SoleSoul Club — a
and triumphs of staying true to my purpose.
decision rooted in the pursuit of my core purpose and the desire to empower others through artistic expression.
It was a pivotal moment when I embarked on an exciting trip to Indonesia, intending to develop a new line for WMXN
This taught me that staying true to purpose requires
Collective. The opportunity seemed promising, with potential
constant reassessment, and the realignment of our
for growth and expansion. Little did I know that a lightning
efforts. It demands that we prioritise what truly ignites
bolt of clarity would completely redirect my focus.
our passion and enables us to create meaningful change. By embracing flexibility, and making conscious choices
Immersing myself in the vibrant culture and engaging with
based on our strongest motivations, we can navigate
local communities, I had a profound epiphany. A true calling
our entrepreneurial paths with clarity, fulfilment, and
urged me to dedicate more time and energy to developing
unwavering conviction.
SoleSoul Club — an initiative empowering individuals through artistic expression and personal growth. It
My journey to Indonesia served as a lightning bolt of
was at that moment that I understood the importance
realisation, guiding me to prioritise SoleSoul Club
of prioritising my greatest passion — a passion that
over WMXN Collective. It was a profound moment of
resonates with my core purpose and the desire to create
understanding, highlighting the importance of pursuing
transformative change.
my greatest passion and aligning my endeavours with my core purpose. As you embark on your own entrepreneurial
With this newfound clarity, I recognised that staying true
journey, remember the importance of staying true to
to my purpose meant making difficult decisions and
yourself, remaining flexible, and allowing your purpose
reassessing my priorities. While WMXN Collective had
to guide you towards lasting fulfilment and meaningful
played a leading role until then, I realised that SoleSoul
impact.
Club held the key to unlocking my full potential, and making the most significant impact on other people’s lives. 42
