Ohio Record Magazine Spring 2025

OHIO RECORD

CELEBRATING A TRAILBLAZER

AN EXCLUSIVE INTERVIEW WITH JENNY SAUNDERS, 2025 OBL CHAIR Industry Trends Edition

OVER THE HORIZON

Once is an accident, twice is a coincidence and three times is a pattern. According to Goodreads, this is a paraphrasing of the Ian Fleming quote from his seventh James Bond novel Goldfinger: “Once is happenstance. Twice is coincidence. Three times is enemy action.”

As an economist, I appreciate the importance of trends and there is no shortage of those on which bankers focus. Technology is at the top of the list. The amount of money a bank spends on its core and other technology is staggering. The speed of change can be a challenge to keep up. Meeting your customers with all modes they seek to conduct their financial business are necessary investments.

Regulations, of course, are at the top too. Regulations are just a part of banking. That is an understood fact. Trends with regulations manifest in different ways. OBL contends the national trend over the past four years has been to undo actions of the previous administration and increase regulation issuing a slew of new regulations and rules. They also used their bully pulpit shaming banks to do business in certain ways. The trend for the next four years should see regulations the industry views as most onerous and unnecessary being peeled back.

In Acting Comptroller of the Currency Rodney Hood’s first month on the job, I’ve had two opportunities to meet. He made his support of tailoring regulation clear and knows roadblocks have been put in the way of banks serving their communities. Despite knowing he is serving temporarily, Mr. Hood has a loaded agenda of to-dos until the permanent Comptroller receives Senate confirmation likely later this year.

M&A is another trend in our industry. It always has been, but the pace has been increasing. Whereas in recent years Ohio bucked the national clip at which banks were being acquired, the lid came off in 2024. Last year, a half dozen deals were announced. Half of those involved banks under $100 million in assets and two other targets were multibillion dollar in asset banks. All indications point to the number of Ohio charters declining in the coming years. Scale matters to keep up with the costs of technology, regulation and staffing. Finding the next generation of bankers to lead the bank in especially rural communities is a mounting challenge. Please consider leveraging the OBL’s Summer Banking Institute to help source an intern for this summer. Many have taken up banking as a career.

Fraud is an unfortunate, costly trend. Since 2020, all forms of check fraud have become popular including fake checks appearing to be issued by the U.S. Treasury. This is on top of credit and debit card fraud as well as with wires and ACH. Increasingly, we are hearing about fraud through P2P payment systems like Zelle. There are also a litany of cyber scam variations whereby consumers are tricked into handing over their account information. More needs to be done by the regulators to taper this. Ideally, a White House level task force would be formed since this is so much bigger than financial crimes and our industry shouldn’t be expected to continue shouldering consumer losses.

Importance of Relationships

OBL is enthusiastically engaging with Ohio's new senators, Bernie Moreno and Jon Husted. A solid relationship has quickly been established with Moreno, facilitated

by OBL member bankers who had connections during his campaign. Moreno’s appointment to the Senate Banking Committee highlights the critical role of banking in Ohio and its national significance. Meanwhile, OBL has a longstanding collaboration with Husted, given his extensive public service since 2001, which positions him as a valuable asset for Ohio's delegation. With J.D. Vance serving as Vice President, Ohio effectively has three high-level influencers in Washington, D.C., enhancing its representation and potential for impactful decision-making.

Advocacy Enthusiasm

A trend I’m proud to mention for the OBL is the recordbreaking turnout for our fly-in. Attendance has been on the rise since the pandemic ended. Going to our nation’s capital 125 strong is impressive to say the least! As we mention ad nauseum, direct member involvement in industry advocacy is crucial to our success. With new Members of Congress in the Ohio delegation along with two new senators, we need to stay in front of them. OBL’s annual fly-in marked our fourth trip to Washington, D.C. since election day. Having bankers on three of those trips reflected your association is in the thick of the change versus sitting on the sidelines wringing our hands and letting others determine our fate.

Ohio Banking Trends

There have been some positive Ohio banking trends. The fifth de novo bank in six years has opened its doors in central Ohio. An industry concern is the lack of new banks being formed, yet Ohio is a unicorn with a great story to tell. What is more unique is that the most recent bank to open is women-owned and the one before it is a minority depository institution (MDI). Another noteworthy Ohio trend is that a higher percentage of leadership changes at member community banks have seen a woman promoted into the president/CEO role. The first half of the year will see three move to the “corner office” growing that list to more than 30. I’m excited by the networking and professional development opportunities OBL offers this cohort.

Welcome OBL’s New Chair

Jenny Saunders needs no introduction. Jenny has been incredibly active in the OBL since she was hired as President of FCBank, a division of CNB. Jenny has been an OBL Director since 2020 and served two years as Chair of OBL’s Government Relations Council, which was right up her alley as a fellow poli-sci major. We enjoy that Jenny doesn’t have to be asked twice to participate in stakeholder meetings with government officials or attend

fundraisers with political candidates. She has also been an important voice for female Ohio bankers on the steering committee formed with the Wisconsin Bankers Association to develop a female president/CEO retreat that had its first meeting in January. She was also a catalyst for our monthly virtual roundtable for this group of leaders. We look forward to working with Jenny as she focuses on three industry goals discussed in this edition.

Want to learn more about the trends and what Ohio bankers are doing about them? Please be sure to register for:

• CEO Symposium — May 6 & 7

• Next Gen Conference — June 5 & 6

• Joint Convention with the North Carolina Bankers Association — June 23-26

• Main Event — December 1-3

Those are just the biggies. OBL has a calendar full of important professional development and networking events more bankers should plug into to stay abreast of current trends.

The speed with which decisions are being made along with the breadth of the agenda have not been seen in any other presidents first 100 days. Despite all the change and cacophony of messaging, OBL is working hard to keep up and promote our members’ priorities. “Shaken, not stirred” comes to mind and the Bond enthusiasts know that phrase first appeared in Ian Fleming's debut Bond novel Casino Royale. However, Bond himself didn't say the phrase until the movie adaptation of Goldfinger. You have our continued commitment in 2025 to seize opportunities amidst the chaos as we look out further over the horizon.

Michael J. Adelman President & CEO, Ohio Bankers League

M B R A C E M O R E .

At COCC, our strength is in the partnerships we build. We work closely with community banks and credit unions to deliver innovative, flexible technology that supports growth and adapts to your unique needs

Together, we create lasting relationships, driving your institution’s success every step of the way.

Government and External Relations ekleymeyer@ohiobankersleague.com

Manager, Government Relations alagunzad@ohiobankersleague.com

Higher Education Partnership kmason@ohiobankersleague.com

smentzer@ohiobankersleague.com

CFO, Chief Administrative Officer josburn@ohiobankersleague.com

mpeiffer@ohiobankersleague.com

Employee Benefits Manager, OBBT czeek@ohiobankersleague.com

LOOKING AHEAD: THE FORECAST FOR A FRESH NEW YEAR

OBL ECONOMIC SUMMIT

The Annual OBL Economic Summit was held on February 4 at a new location, the Fawcett Center on the campus of The Ohio State University. Over 200 industry professionals gathered to hear the forecast for the next two years on both the national and state level. Travis Clark, Economist from Visa, spoke about inflation and the potential short-term effects of tariffs, the slow reduction of interest rates and the Ohio economy as it compares to national averages. Rob Moore, Principal at Scioto Analysis, gave a glimpse into the changes at the CFPB, FDIC, OCC and The Fed and how that could potentially impact Ohio’s banks and the regulatory framework. Thank you to our Emcee Eddie Knezevich from Banc Consulting Partners, our OBL Chair, Jenny Saunders, for her remarks on the importance of advocacy.

The 2025 Economic Summit marked the 17th year that the event has paved the way for a successful year ahead.

Watch the OBL website for 2026 details coming soon!

Travis Clark, Economist from Visa, gives the US financial forecast.

Rob Moore, Principal at Scioto Analysis, dives into the regulatory environment under a new Administration.

Emcee Eddie Knezevich from Banc Consulting Partners kicks off the event.

OBL Chair, Jenny Saunders, addresses the audience.

HOW TO MASTER CHANGE IN TURBULENT TIMES

2025 OBL CEO SYMPOSIUM

MAY 6 & 7 | HILTON COLUMBUS EASTON

We may all be familiar with the phrase “turbulent times call for desperate measures” – however it may be better suited to say “turbulent times call for measured actions.”

The opening keynote speaker at the 2025 OBL CEO Symposium, May 6 & 7 at the Hilton Columbus at Easton, will discuss the Two Degree Principle: How to Master Change in Turbulent Times. James Evanow, a speaker, author and business coach, will help attendees lead others with careful, deliberate steps during tumultuous change and disruption, rather than making rash decisions or over-reacting.

Using his insights as a 25-year former sea captain – and 11 years as a mortgage banker, he will show attendees how even the slightest deviation “off course” can have a profound effect on your results; and will present tools and techniques to apply immediately to “stay the course.”

The program at this premier c-level event will also feature robust and informative Executive Roundtables Discussions for bankers, and sessions covering issues and insights on industry trends. In addition, Jim “The Rookie” Morris, will close the event with a session on Dream Makers: Surround Yourself With The Best to Be Your Best.

What Past Attendees Have to Say… and Why YOU Must Attend in 2025!

I love this event every year. The program is just the right length, and the content is great.

Networking and peer interaction at the CEO Symposium is very beneficial.

The Executive Roundtables are valuable. I always learn something from peers that is outside the typical realm of content that can be shared globally. Plus – they increase and deepen my connections.

The presenters are fantastic – and are both relevant and engaging.

Registration is now open for this annual program, designed for presidents, CEOs and those who have been identified as key succession leaders. Watch the OBL website for full details and register today.

FHLB CINCINNATI READY TO SERVE

Need a variety of financial solutions to meet your institution’s needs? Whether you are looking to manage risk, sell mortgages or back public unit deposits – the FHLB has products to meet your needs. Look to us for help to:

• Borrow – with Advance programs

• Sell – mortgages through the Mortgage Purchase Program

• Secure – public deposits with Letters of Credit

Want to learn more? Contact your relationship manager for details.

Bryan Parkhur AVP, Relations

HAVE A SEAT AT THE TABLE OR BE ON THE MENU, THE CHOICE IS YOURS

A lot of government relations is based on feel and experience because it is a long-term game that has different seasons. There are times to be proactive and push for change. There is a time, based on political realities or other events, where more of a defensive posture is needed. Fortunately for Ohio’s banks, the OBL has a strong government relations team with nearly 70 years of collective government relations and trade association experience to navigate these challenges.

At the state level, though there have been consistent macro-political trends, there have been a few inside issues over the past couple years that have led to a significant amount of uncertainty and instability. This led to a cautious approach and time-period where, though a lot was achieved, there was a big opportunity to go on the offensive. Using the seasons analogy, after a long winter, spring has come, or as the kids say these days, there has been a vibe shift, and it is time to proactively go after several priorities that members have highlighted.

Below is a list of the OBL State Priorities for the 136th General Assembly that was approved by the OBL

Government Relations Committee and the OBL Board. This is a bold list of priorities to move the industry forward. The GR Team will need banker involvement and banker help to get these done and move the ball forward. Additionally, it is very likely that there will finally be an all-out fight with the credit unions and countering their push for public deposits. This will be an all-hands on deck issue where bankers will need to be actively engaged through grassroots, reaching out to legislators directly, and participating in the advocacy in Columbus. It has been a while since this issue has come to a head so veteran bankers who have been through it before will need to get active again and newer bankers will need to step up to advocate on behalf of the industry.

Though there may be some challenges, these are exciting times and your OBL Government Relations Team looks forward to advocating on behalf of you, your bank, and our industry in this new General Assembly.

PROACTIVE

1. Improve the process by which tax certificates for delinquent taxes are sold to provide lienholders with notice of a delinquency prior to the sale of the tax certificate.

2. Reform the Star Ohio program to ensure that more Ohio tax dollars are kept in Ohio communities and support Ohio businesses.

3. Enhance Ohio’s elder exploitation laws to increase communication to banks following reporting and

4. Assist efforts to increase access to housing and to increase development of new housing supply.

5. Ensure that any data privacy legislation brings other data holders up to the level of banks rather than layering on additional requirements for the industry.

6. Safeguard against efforts to reallocate bank assessment dollars for non-banking purposes.

7. Defend against efforts to create new bank-like charters without subjecting businesses to the same requirements

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If you’re not sure if you should call, just sleep on IT.

FRAUD? HACKS? CYBER ATTACKS? THE OBL HAS YOU COVERED

In today’s uncertain world, bank security - both physical and cyberremain of utmost importance to an institution’s customers, employees and community. That is why the Ohio Bankers League continues to offer valuable programs to assist those who are responsible for physical security, cybersecurity, fraud, IT planning, information security, operations and more!

Check out these details for the annual Security & Technology Conference, as well as the year-long IT Forum and the returning KBA Fraud Academy.

Questions?

Contact Susan Poling Jones at spoling@ohiobankersleague.com

2025 OBL SECURITY & TECHNOLOGY CONFERENCE April 9-11 – Embassy Suites Columbus Airport

Experts explore the latest information and trends with attendees who network and share best practices and ideas across institutions. This year’s Security Track on April 9 features topics such as Fraud & Scam Trends from the FBI, an ATM Attacks Panel and How the Tsunami of Change Impacts Bank Security. Meanwhile, the Tech Track on April 10 & 11 features hot topics such as Open Banking & the API Economy, Building the Cyber Resilient Organization and the Latest AI Strategic Insights & Practical Applications, as well as a Regulatory Panel Discussion: The program also features a sold-out OBL BankServices Expo, where attendees can visit with OBL partners to become aware of tools, products and resources to more effectively manage technology risk.

2025 OBL IT FORUM

April 9-11 – Embassy Suites Columbus Airport

May 20, August 21 & November 18, 2025 – Quest Conference Center

The IT Forum was first established in 2014 as a way for conference attendees to stay connected on the latest trends and best practices all year long. Today the program features both general sessions as well as breakouts for managerial and technical topics and offers the free exchange of ideas and formulating collaborative solutions to current problems. The participants set each session’s agenda based on their needs and current trends. Membership in the IT Forum includes a seat at the three-day OBL Security & Technology Conference.

How it All Began: Then facilitated by Jon Waldman, Chief People Officer/EVP IS Consulting/ President, SBS Institute, the program has grown over the past 12 years to also include facilitation by Dan Hadaway, founder of infotex. Susan Poling Jones, OBL professional development director, recalls when the program began – and the changes it has undertaken to continue to meet the ever-changing needs of ever-changing needs of Ohio banking security and technology leaders.

“Back in 2014, the first OBL IT Forum was held in the OBL Education Center as a one-track event, for just four hours, several times a year and attracted around 20 of Ohio’s finest IT professionals,” said Poling Jones. “The group quickly realized that four hours was not ever long enough – nor was just one learning track. Today’s program features a Managerial Track and a Technical Track, as well as general sessions and a robust Open Forum Discussion.” Today’s IT Forum includes three day-long learning sessions, as well as the 3-day Security & Technology Conference. More than 50 IT professionals join the program each year, many of whom have been a member since the program’s inception.

WHAT DO LONG-TIME MEMBERS OF THE IT FORUM HAVE TO SAY?

The OBL IT Forum is one of my primary resources for learning about upcoming regulatory concerns, new technologies, and issues and challenges my peers are experiencing at their financial institutions. It is also a great support group where the members can help each other.

CHRISTINE M. WOODARD VP

SECURITY OFFICER

FAHEY BANK

The IT Forum and the related Security & Tech Conference are great places to share ideas with our peers in an industry that is fraught with fraud and scams. It is also helpful when trusted partners like infotex and SBS Cybersecurity provide the latest intel on what the hackers are doing. We wouldn't miss it!

JEFFREY M. AGNES

AVP, NETWORK ADMINISTRATOR

THE COMMERCIAL & SAVINGS BANK

Our bank has been part of the IT Forum for over a decade, reflecting our dedication to learning, collaboration, and innovation. Through these member connections, we've gained insights, shared experiences, and adapted new strategies to grow. The IT Forum's collaborative environment allows us to discuss common challenges and explore new solutions, fostering a network of trusted colleagues.

BRIAN BAUSMITH

SVP, DIRECTOR INFORMATION TECHNOLOGY

LCNB NATIONAL BANK

The content has always reflected current and relevant topics for our industry. And the moderators for the IT Forum do a great job of facilitating conversations that lead to a sharing of knowledge between peers as well. Plus, there is a sense of community at the meetings, which has been due to the intentionality in the way the OBL has structured the forum.

DOUG SHANEYFELT

VP, IT DIRECTOR

THE FIRST NATIONAL BANK OF PANDORA

KBA FRAUD ACADEMY

August 12-14 – Hybrid: Hyatt Regency Downtown Lexington or Virtual

The OBL is pleased to partner with the Kentucky Bankers Association for the second year to offer the KBA Fraud Academy. The first of its kind, the program discusses the various types of fraud that have the costliest impact for financial institutions. This program also walks through the steps that banks can take to fight against it. In this program speakers from the United States Secret Service, the Drug Enforcement Administration, the Federal Bureau of Investigation, local law enforcement and former law enforcement experts provide guidance to combat 18 different areas of fraud including check fraud, elder fraud, cybercrimes and the use of fraud prevention tools.

“This year’s program has been expanded to include even more on-site room to meet the growing demands of the program,” said Sarah Husk, OBL education manager.

WHAT DID 2024 STUDENTS HAVE TO SAY?

The best part was hearing real-life situations and what solutions other financial institutions are using to combat increasing fraud.

This was an eye-opening training. We are from a small town and to hear some of the types of fraud that is out there that we were unaware of has really made us open our eyes and look at the things we do now – and how we should do them going forward.

The entire virtual event was beneficial. It was very informative and powerful, and the topics were on key!

Scan the QR Code to learn more and Register for the KBA Fraud Academy, August 12-14.

Team Work Makes the Dream Work

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Let us know!

Do you have promotions or news for your organization? Submit it to OBL for it to be included in a future installment of Around The Industry. Send information to Audra Johnson at ajohnson@ohiobankersleague.com

“Make

LEARN MORE

DID YOU HEAR? 2025 OBL FORUMS RETURN FOR YOU & YOUR TEAM

Since the inception of the OBL HR Forum in 2013 – the OBL has brought together thousands of member bankers via the HR and additional year-long OBL Forums. Today –there are NINE of them! Is YOUR team participating?

What

is an OBL Forum?

OBL Forums are designed with one purpose in mind – to keep bankers on the cutting edge of their industry. These nine peer groups are based around individual banking functions and meet three times throughout the year. OBL Forum members are invited to submit hot topic ideas in advance of each session to help to build the agendas. The participants not only learn from expert consultants who facilitate the forums … they gain valuable insights from fellow members, as each session features time for engaging roundtable discussions and networking.

The OBL Forum Line-Up!

• CFO Forum – Continues May 21

• Commercial Lending Forum – Continues May 13

• Education & Trainers Forum – Continues June 12

• HR Forum – Continues May 15

• IT Forum – Begins April 9 – 11

• Marketing Forum – Continues May 14

• Mortgage Lending Forum – Begins April 1

• Risk Forum – Continues August 7

• Senior Retail Forum – Begins May 1

While the OBL HR Forum may be the longest-running OBL Forum – the NEWEST Forum is for risk officers.

New! OBL Risk Forum — Continues August 7

Led by Niki White, Chief Growth Officer, SRA Watchtower, a new OBL Affiliate Member, the Risk Forum provides an exclusive platform for Chief Risk Officers and senior risk management professionals to engage in meaningful discussions on the most pressing issues affecting their institutions. This forum is designed to help participants exchange ideas, dissect challenges, and explore solutions critical to strengthening their enterprise risk management practices. Each session fosters collaboration through interactive discussions and focused breakout groups, encouraging participants to share experiences and strategies with peers from similar institutions. Attendees will leave with actionable insights to navigate regulatory complexities, emerging risks, and technological advancements.

Find Out What the Buzz is All About!

Whether a forum has already begun or starts later this spring, bankers are invited to participate in one or more of the sessions. The OBL is also happy to substitute a member of your team if/when they are unavailable to participate in any one session.

Questions? Looking for a Testimonial? Contact education@ohiobankersleague.com for assistance.

YOUR BRANCHES ARE MORE THAN JUST BUILDINGS – they need to engage customers, activate your brand, and adapt to evolving banking needs. Explore five essential branch design considerations, the pros and cons of three different branch models, and the value of branded environments in our free SmartGuide: A Guide to Retail Branch Design. SCAN THE CODE or visit designcollaborative.com/branchdesignsmartguide

OBL NEXT GEN CONFERENCE

JUNE 5 & 6 | GREATER COLUMBUS CONVENTION CENTER

The Ohio Bankers League is set to host its annual Next Gen Conference on June 5 and 6 at the Greater Columbus Convention Center. This premier event is meticulously designed by the OBL’s Next Gen Advisory Board to empower emerging leaders in the banking industry, offering them a platform to acquire essential skills, insights, and connections that will shape their professional journeys.

Empowering Tomorrow’s Leaders

The OBL Next Gen Conference serves as a catalyst for personal and professional growth, targeting individuals poised to ascend into leadership roles within their organizations. Attendees will engage in a series of thoughtfully curated sessions that address the evolving landscape of banking and leadership. The conference agenda is rich with opportunities to explore innovative strategies, technological advancements, and leadership methodologies pertinent to the future of banking.

Keynote Speakers: Insights from Industry Experts

A highlight of the conference is the lineup of esteemed keynote speakers who bring a wealth of knowledge and experience. Betsy Allen-Manning, renowned for her expertise in leadership development, will deliver the

opening keynote on “Impact Leadership”. Her session is anticipated to provide actionable insights into leading with influence and driving meaningful change within organizations.

The closing keynote will be presented by Logan Mallory, whose previous engagement at the 2023 OBL Main Event garnered 100% excellent ratings. Mallory’s unique approach intertwines leadership lessons with popular culture, and this year, he will share “Tips for Upgrading Your Leadership Approach from Ted Lasso”. Drawing parallels from the beloved television character, attendees can expect an engaging session filled with practical leadership advice.

Diverse Sessions Catering to Future-Focused Leaders

The conference agenda encompasses a variety of sessions tailored to equip attendees with the tools needed to navigate the future of banking:

• Economic Update: An in-depth analysis of current economic trends and their implications for the banking sector.

• Leading for the Future: Strategies and insights on steering organizations amidst evolving industry dynamics.

• Artificial Intelligence in Banking: Exploring the integration of AI technologies to enhance banking operations and customer experiences.

• Executive Panel Discussion: A forum where seasoned executives share their perspectives on leadership challenges and opportunities.

• Round Table Discussions: Interactive sessions fostering peer-to-peer learning and collaborative problem-solving.

• Recurring Breakout Sessions: Focused workshops allowing participants to delve deeper into specific topics of interest.

Networking and Team-Building Opportunities

Beyond the educational sessions, the conference emphasizes the importance of networking and community building. Attendees will have ample opportunities to connect with peers, mentors, and industry leaders through various receptions and informal gatherings. These interactions are designed to foster meaningful relationships that extend beyond the conference, contributing to a supportive professional network.

Why Attend the OBL Next Gen Conference?

For upcoming leaders in the banking industry, the OBL Next Gen Conference offers a unique blend of knowledge acquisition, skill development, and networking. Participants will leave with a comprehensive understanding of contemporary challenges and opportunities, equipped with strategies to lead effectively in a rapidly changing environment.

Registration and Additional Information

Registration for the 2025 OBL Next Gen Conference is now open. Scan the QR Code for additional Conference information, hotel details and to secure your spot today!

Thank you to the Next Gen Advisory Board for your dedication to making the Next Gen Conference the best event of the year!

Colton Barnhart, Peoples State Bank

Brad Daniels, Valley Central Bank

Scott Gnau, First Federal Savings & Loan Association of Lakewood

Rob Haley, The Hocking Valley Bank

Christina Hammock, First Federal Community Bank of Bucyrus

Todd Harris, The Savings Bank

Nate Jordan, Westfield Bank

Sabra Kershaw, Impressia Bank

Brian Lowe, First Financial Bank

Sara McCarty, (Vice Chair), The Portage Community Bank

Renee Murphy, First Mutual Bank, FSB

Tyler Nicholson, North Valley Bank

Bryan Parkhurst, FHLB Cincinnati

Paul Revelson, 1st National Bank

Kolby Seemann, Corn City Bank

Diana Selzer, S&T Bank

Shalana Shreffler, (Chair), First State Bank

Amy Vasquez, (First Vice Chair), The Union Bank Company

Jennifer Vastano, The First National Bank of Pandora

Andrew Wallace, LCNB National Bank

Kelsey Wells, The Citizens National Bank of McConnelsville

THE RISE OF GENERATIVE AI TRANSFORMING FINANCIAL PLANNING AND ITS IMPACT ON HIRING IN FINANCE/BANKING AI

Imagine an AI-powered bot that scours through a customer’s risk tolerance, financial goals, and income patterns to surface highly tailored investment plans— at inimitable speeds and scale. Better yet, envision a bot that engages in human-like conversations to a T, answering complex queries and explaining financial concepts using the simplest terms possible. That, right there, is the promise of generative AI.

For decision-makers in the banking and finance sector, the stakes couldn’t be higher. With generative AI firmly in the picture, traditional advisory roles are quickly taking a backseat and paving the way for AI-enhanced services. Here’s how you and your company can keep up.

Generative AI in Financial Planning

Traditional AI scours pre-fed data to pick out patterns and formulate scenarios, but that’s all it does. Generative AI goes a level up to create new superior data, from simple write-ups to intricate videos, without deviating from the initial training data.

For banking and finance professionals, there is no shortage of scenarios where generative AI could prove to be a game-changing addition:

Personalized Financial Advice

The modern customer deeply values anything that speaks to them, just them. With AI tools, you can capably search through vast amounts of customer data, including spending patterns and behavioral data, to surface tailored financial plans that are far more individualized and impactful than any human could ever conjure.

Natural Language Processing (NLP)

At its simplest, NLP is a wing of generative AI that makes client interactions broadly sophisticated and extensively helpful. One of its standout features is advanced sentiment analysis, allowing you to adjust recommendations dynamically based on clients’ emotions and risk tolerance. Tapping on NLP’s incredible ability to analyze markets and client goals in real-time, you can also suggest portfolio alterations or new opportunities on-the-go–a perk that clients will deeply appreciate. Yet that’s just the tip of the NPL’s iceberg.

Virtual Financial Advisors

AI-powered financial advisors can be the difference between financial products that feel disturbingly generic and those that are deeply personalized. That’s because they’re trained and modeled to adapt to individual clients’ scenarios across a variety of use cases, from savings and pensions to investment solutions. Besides, these intelligent AI solutions can continuously fine-tune their suggestions with every new data input, ensuring that each advisory experience is as dynamic and responsive as it can possibly be.

How the Rise of AI Impacts Hiring in Finance/Banking

A recent IBM survey of close to 300 CEOs within the finance and business markets revealed a rather profound truth: jobs in the financial sector are fundamentally changing. 50% of the CEOs surveyed are keen on hiring for AI generative roles that weren’t there last year.

What does this mean for hiring trends 2025? The impact is three-pronged:

Increased Demand for AI Specialists and Data Analysts

At the heart of generative AI’s efficacy is data that requires close monitoring and refining. So it’s no surprise that professionals adept in AI, machine learning, and data analytics are in high demand in the market right now. In the coming months and years, financial institutions will continue seeking out individuals who can build, roll out, and refine AI systems that enhance personalization and efficiency across their service portfolios.

Evolving Roles for Financial Advisors

Human expertise in financial planning can never be fully replaced, but that doesn’t mean it can’t be augmented or improved. As we speak, there’s an evolution towards a hybrid model, where advisors blend their expertise with AI’s insane speed and analyzing chops. Simply put, they’re learning how to work with and alongside AI; as partners, not competitors. The outcome is a richer, smoother, more data-driven experience for customers. A win-win for everyone.

Tech-Savvy Candidates With Cross-Disciplinary Skills

Not too long ago, candidates with deep financial knowledge were almost assured of a spot in the industry. Things have changed since. Financial institutions are

now seeking out professionals who possess extensive expertise in both AI and finance. And they’re willing to pay top dollar to get their hands on a few of those.

Opportunities for Finance Professionals

As the financial landscape continues to shift in the most unprecedented fashion and hiring trends become even more sophisticated, finance professionals must embrace emerging opportunities to stay relevant. It’s shape-up or shape-out time. Here are opportunities for finance professionals:

• Upskilling in AI integration and data integration: Only those who take time to grasp the intricacies of AI, data analytics, and machine learning – and the intersection of all three – have a future in the industry.

• Human expertise in complex financial decision-making: While generative AI is perfectly capable of generating powerful insights, it can only do so much. Nuanced human expertise remains pertinent in sensitive or complex financial decisions, particularly those that require empathy, judgment, and ethics – all qualities that AI is currently unable to imitate. Professionals who dial down on such “human-only” traits can be sure of a longer stay in the industry.

• Collaboration between AI systems and human advisors: As far as the future of financial services goes, AI won’t be able to completely replace humans. A long-term collaboration between the two is in the offing. As such, financial experts who can effectively channel the best of both worlds – human intuition and AI-driven precision – into customer interactions stand to enjoy enhanced sustained client trust and satisfaction.

Takeaway:

AI is a Key Part of Financial Planning’s Future

Generative AI is reshaping the financial planning space in ways never seen before. Client interactions have now become highly personalized and endlessly effective, a perk that the modern customer deeply appreciates. For financial professionals, it’s an opportunity to win over more clients by staying ahead of the curve.

Charlie Tudor Managing Director Angott Search Group

NOMINATIONS NOW OPEN FOR THE 2025 OBL INDUSTRY AWARDS!

The Ohio Bankers League is proud to announce that nominations are now open for the 2025 OBL Industry Awards! These prestigious awards recognize the exceptional achievements of banks and bankers across Ohio, celebrating innovation, customer service excellence, community involvement, and leadership.

We are excited to honor the outstanding individuals and institutions that have played a pivotal role in shaping Ohio’s banking landscape. Their remarkable contributions will be showcased at the 2025 OBL Main Event, held December 1-3 at the Greater Columbus Convention Center.

Award categories include:

• OBL Banker of the Year (Two awards for banks under and over $500M in assets)

• OBL Bank of the Year (Two awards for banks under and over $500M in assets)

• OBL Next Generation Leadership Award

• OBL Exceptional Woman in Banking Award

• OBL Women in Banking Rising Star Award

Nominations are open now!

Visit OhioBankersLeague.com/OBL-Awards for details or scan the QR code.

Deadlines vary so nominate a deserving bank or banker today!

• OBL Wellness Award

• Milestone Club Award

• NEW: The Five Pillar Award (Recognizing excellence in five key areas of OBL involvement)

SAVE THE DATE

Join us at the 2025 OBL Main Event, the Ohio Banking Industry’s Premier Professional Development and Networking Event, December 1-3 at the Greater Columbus Convention Center

To learn more & register:

Stay One Move Ahead of

MEET YOUR OBL CHAIR

JENNY SAUNDERS

PRESIDENT OF FCBANK, A DIVISION OF CNB

“All banks play an important role in the economy, but community banking is unique. We build meaningful, lasting relationships and tailor services to meet individual needs.

That’s the beauty of it.”

– Jenny Saunders

Jenny Saunders is a force of nature. A banker, mentor, advocate, mother, grandmother, and trailblazer, she radiates energy and purpose in every room she enters. Throughout her career, Jenny has challenged the status quo and succeeded at every turn.

A proud graduate of The Ohio State University, Jenny once considered law school but discovered her true passion in banking through a summer job. With a political science degree in hand, she built a career that has carried her through economic downturns, industry shifts, and personal milestones, all while remaining committed to strengthening her community and uplifting others.

Jenny’s roots are in community banking, where she started at a small institution before rising through the ranks at larger banks in leadership roles. But personal success wasn’t enough, she wanted to see more women in the

OBL President & CEO, Mike Adelman, Acting Comptroller of the Currency, Rodney Hood and Jenny Saunders during the 2025 OBL DC Fly-in.

C-suite. “I wanted to help other women realize their potential and advocate for leadership roles,” she said. “Women have long been overlooked for promotions, sometimes simply because they didn’t ask.”

This passion led her to get involved with women’s leadership groups, both within and outside the banking industry, focusing on networking, mentorship, and empowerment.

Despite her thriving career, Jenny made the bold decision to step away from banking for a period to spend time with family. That time for reflection helped her clarify her next move, and when the opportunity at FCBank arose, she knew it was the right fit. “After years in the industry, you recognize when an opportunity is truly meant for you,” she said.

Jenny secured the role of President at FCBank, a division of CNB, after a rigorous selection process. “Returning to community banking felt like coming home,” she shares. “All banks play an important role in the economy, but community banking is unique. We build meaningful, lasting relationships and tailor services to meet individual needs. That’s the beauty of it.”

Jenny quickly recognized the impact of the OBL after joining FCBank. “With my poli-sci background, I’ve always been engaged in the political side of banking. But OBL showed me how to make a real difference.” Through OBL, she built connections with policymakers, amplifying the collective voice of Ohio’s banking industry.

Her commitment to advocacy, education, and leadership development led her to take on a larger role within OBL. In 2022, she sat down with OBL President & CEO Mike Adelman to discuss stepping into leadership, knowing she would eventually serve as OBL Board Chair, the first woman in over 20 years to hold the position. “I want women to know they can achieve the roles they aspire to. They can ask for the promotion. They can lead. But they have to step up, make their intentions known, and go after what they want.”

Now, as Chair of the OBL Board of Directors, Jenny is focused on three key goals:

1

2

3

Increasing women’s involvement in OBL leadership across boards and advisory committees.

Encouraging banks to incorporate advocacy into their succession planning; who in their organization will carry that responsibility forward?

Ensuring that bankers at every level, from the C-suite to front-line staff, understand the value of OBL engagement.

FCBank is a division of CNB Bank that is driven by a strong focus on meeting the financial needs of businesses and individuals in the central Ohio market in a way only a community bank can deliver. FCBank, a division of CNB Bank, is part of a $6.2 billion bank that has been and will continue to be developed in the Columbus area by local businesspeople. The local decisionmaking provided at FCBank offers a high level of dedication and service to the communities within the Columbus and Central Ohio region. More about FCBank can be found online at FCBank.bank

“We’re incredibly proud to have a leader like Jenny at the helm,” says Mike Adelman. “She is dynamic, thoughtful, and inspiring. We look forward to her voice at our events, her advocacy for female leadership, and her efforts to elevate the impact of OBL.”

Despite her professional accomplishments, Jenny remains most fulfilled by her family’s love and support. Whether watching her son play soccer, traveling, reading, doing puzzles, or cheering on her beloved Buckeyes, she knows the importance of recharging. “You can’t pour from an empty cup,” she says. “Taking time for myself allows me to be the best leader, mentor, and advocate I can be.”

Jenny Saunders officially began her tenure as Chair of the OBL Board of Directors on January 1, 2025, serving a one-year term.

Jenny accepts her OBL Exceptional Women in Banking Award, the first ever recipient of this high honor.

Join the North Carolina Bankers Association and Ohio Bankers League as we Gather Together at The Homestead to present the 2025 NCBA/OBL Annual Convention! Be among those who will learn the latest in banking trends and industry updates from executive-level presentations, engage with innovative leaders, learn the latest advancements in the Exhibit Hall and much more!

OBL Member Price: $995

OBL Bank Member Guest: $495

Affiliates & Business Partners: $995

Children Ages 18 & Under: $195 *prices do not include hotel stay

Schedule at a Glance

MONDAY, JUNE 23

8:00 AM - 1:00 PM Golf Outing 12:00 PM Registration

12:00 PM - 4:00 PM Exhibit Set Up

3:00 PM - 5:00 PM

Executives & Directors Workshop

5:00 PM - 6:30 PM Welcome Reception/Grand

Opening of Exhibit Hall

6:45 PM - 8:30 PM

NCBA and OBL Board Dinner (Invite Only)

TUESDAY, JUNE 24

7:30 AM - 8:30 AM Breakfast in the Exhibit Hall

8:30 AM - 9:00 AM

Rapid Fire Presentations

9:00 AM - 10:15 AM

General Session

10:00 AM - 11:00 AM

Guest Activity: Cooking Class

10:15 AM - 11:00 AM

Networking Break in the Exhibit Hall

11:00 AM - 12:00 PM

Executive Roundtables (Bankers Only)

12:00 PM - 1:30 PM Lunch and General Session

2:00 PM - 4:00 PM

Cornhole Tournament and Lawn Games

WEDNESDAY, JUNE 25

7:30 AM - 8:30 AM Breakfast in the Exhibit Hall

8:30 AM - 9:00 AM

Rapid-Fire Presentations

9:00 AM - 10:00 AM

General Session 10:00 AM - 11:30 AM

Guest Activity: Private Soak in Warm Spring Pool

10:00 AM - 10:45 AM

Networking Break in the Exhibit Hall

10:45 AM - 12:30 PM

Breakout Sessions

2:00 PM - 4:00 PM

Clay Shooting Outing

6:00 PM - 7:00 PM

Cocktail Reception in the Exhibit Hall

7:00 PM - 10:00 PM Closing Dinner

THURSDAY, JUNE 26 Travel Day

General Session Presenters

Taxes, Tariffs, and Treasuries: What’s in Store for Banks

Elliot Eisenberg, PhD Chief Economist GraphsandLaughs, LLC

Unlocking Greatness: Building Champions, Teams, and Legacies

Julie Bell, PhD

Director, Leadership Advisory

Chartwell Partners

OVERDRAFT STRATEGY IN 2025 A CRITICAL COMPONENT OF CONSUMER TRUST

& GROWTH

The banking industry is evolving rapidly, and community banks in Ohio must keep pace with emerging trends to remain competitive. While technology, digital payments, and fraud prevention dominate industry conversations, one crucial yet often overlooked area is overdraft strategy.

This year, banks have a unique opportunity to reassess their overdraft strategies—ensuring they support consumer trust, regulatory compliance, and longterm revenue stability. This includes evaluating fee structures, enhancing transparency, and considering the implementation of consumer-friendly features such as grace periods and real-time alerts. By adopting a proactive approach, community banks can navigate the changing regulatory landscape while maintaining customer trust and satisfaction.

The Changing Landscape of Overdraft Services

Overdraft services have long provided consumers with a financial safety net for unexpected expenses. However, outdated programs and inconsistent policies can lead to customer frustration and regulatory scrutiny. Banks that delay modernizing risk customer attrition, compliance challenges, and reputational damage. Conversely, those

who adopt a consumer-first approach will be wellpositioned to strengthen relationships and build loyalty.

Today’s consumers demand greater transparency, flexibility, and fairness from their financial institutions. Even those with stable incomes experience short-term cash flow gaps, making responsible overdraft programs an essential financial tool. To meet evolving expectations, banks must ensure that overdraft fees and policies are easy to understand, with disclosures that clearly outline costs and alternatives. Fee structures should be fair and reasonable, minimizing financial strain on consumers while maintaining program sustainability. Offering flexible options, such as grace periods, linked account transfers, and small-dollar credit solutions, can further enhance consumer financial stability. Additionally, integrating technology-driven solutions like real-time balance alerts, transaction tracking, and mobile notifications helps customers make informed decisions about their finances.

With increasing competition, banks must ensure overdraft services are as intuitive and consumer-friendly as the digital banking tools customers rely on daily. Institutions that fail to modernize may find themselves losing business to competitors that emphasize transparency and innovation.

The Regulatory Factor: Preparing for What’s Next

Overdraft services remain a focal point for regulators, with evolving state and federal policies emphasizing transparency, fairness, and consumer protection. Rather than waiting for new mandates, financial institutions should proactively build compliance-ready, consumerfriendly overdraft programs.

Regulatory scrutiny is centered around three key themes: fairness and affordability, clear and accessible disclosures, and the use of technology-driven oversight. Some states are implementing fee caps and restrictions on repeated overdraft charges, while federal regulators are increasingly focused on ensuring consumers fully understand overdraft options and associated costs. Financial institutions are also expected to leverage digital tools such as real-time alerts and automated grace periods to enhance consumer decision-making.

To stay ahead, banks must reassess their fee structures, ensuring they are competitive and aligned with consumer expectations. Improving disclosure practices enhances transparency and helps account holders make informed financial decisions. Strengthening internal monitoring allows banks to track program performance and identify compliance risks before they become larger issues. Additionally, investing in staff training ensures that employees can confidently explain overdraft options and guide consumers effectively.

By modernizing programs now, community banks can avoid last-minute regulatory adjustments while reinforcing consumer trust and long-term stability.

Overdraft Services as a Competitive Advantage

A well-structured overdraft program is more than just a compliance necessity—it’s a strategic asset. The most successful banks will leverage overdraft services to strengthen customer relationships, enhance financial security, and drive sustainable growth.

Proactive communication is essential, as educating consumers on overdraft services and providing financial literacy resources fosters trust and informed decisionmaking. Implementing reasonable and affordable fees ensures that customers are not unduly burdened. Allowing grace periods before fees are charged gives account holders the opportunity to correct negative balances, reducing unnecessary penalties. Using datadriven insights to refine overdraft limits and fee policies helps banks strike a balance between risk management and consumer needs.

Looking Ahead: A Strategic Approach to Overdrafts

As competition intensifies and consumer expectations shift, community banks must ensure that their overdraft programs remain both profitable and consumer-friendly.

A modern overdraft strategy should prioritize balancing consumer needs with revenue sustainability, ensuring overdraft services remain a valuable and responsible safety net. Technological advancements should be embraced, incorporating real-time alerts, digital disclosures, and seamless user experiences that align with modern banking expectations. Anticipating regulatory shifts and proactively aligning with fairness and transparency expectations will position banks for long-term success.

Overdraft services will continue to play a vital role in the financial stability of millions of consumers. Banks that modernize their programs with transparency, fairness, and technology-driven solutions will not only meet regulatory expectations but also foster stronger relationships with their account holders.

In today’s evolving landscape, a well-structured overdraft program is more than just a compliance measure—it’s a competitive differentiator. Now is the time for community banks to refine their approach, ensuring their overdraft programs drive trust, compliance, and long-term growth in the years ahead.

If you are ready to reassess your overdraft program, contact ADVANTAGE today. We have over 40 years of experience providing fair, transparent overdraft services with a written 100% compliance guarantee.

John Cohron Chief Executive Officer ADVANTAGE, powered

by JMFA

Smarter

commercial lending starts with a powerful prospecting tool

Make contact faster and have more productive conversations with loan origination and property data for 90%+ of the United States CRE Market. We combine our CRE data with 44M+ business listings and UCC filings for 47 states so you can make contact with confidence.

FINDING YOUR AUDIENCE WAYS TO IMPROVE

TRACKING IN A PERMISSION-BASED WORLD

Growing up, one of my mother’s hobbies and passions in life was being a seamstress. By the time I was a teenager, she had a room in the house completely outfitted for and dedicated to her craft. Everyone in that house knew: Mom’s sewing room was off limits. You didn’t go in there unless you asked, and you certainly didn’t do anything in there without first getting permission.

So, you can imagine her surprise one day when she returned home from running errands to find the carpet in her sewing room missing. When she discovered the culprit of the carpet removal caper (my father) and asked why he had done what he did, he said,

“Well, I tried to think of all the reasons you’d tell me no or not to do it, and I couldn’t think of any good ones.”

As you might imagine, my father had landed on the wrong side of the age-old argument of seeking permission versus asking for forgiveness, and he paid dearly for it.

Recalling this memory, it strikes me as akin to the changes that have been sweeping the digital landscape in recent years when it comes to online privacy and the ability of companies to track their customers’ digital movements. Consumers are no longer willing to accept

that websites, social media platforms, apps, etc. can collect their data without seeking permission. And gaining this permission goes above and beyond burying the right to track movements in privacy policies and the terms and conditions of use. Website and app users are constantly being confronted with prompts to accept the use of cookies on a site or allowing apps to track a user’s movements.

This means that it is becoming increasingly hard for marketers to paint a detailed picture of consumers based on their online behaviors. With more people choosing to close the window into their online lives, marketers run the risk of missing key details, which can make or break the success of digital marketing campaigns. Financial brands still hold the ace in the hole with the ability to directly track traffic on sites and apps they own, but the platforms we use to bring consumers to our sites do not enjoy that same level of access.

Co-opting details like this is monumentally important for bank marketers because we are very often targeting people who are on the brink of making decisions that will greatly impact their current financial picture and future financial situation. When a homeowner is considering their options for a home equity product, the drive for the need

of this product can come from many different places. Some consumers are driven by debt consolidation, some are driven by a large home improvement project. Knowing this kind of information is what allows a message to resonate the most with an individual.

Of course, marketers can still target paid advertising campaigns based on keyword searches and phrase matching. But search marketing is only a sliver of what it takes to get your message into the right hands at the right time. Plus, consumers might use search to find what they’re looking for only once. Which leaves out hours of online activity that can give marketers a better idea of where someone is in their buying journey, what they might be interested in as a cross-sell opportunity, or finding a better way for the message to reach them beyond search results.

Considering that consumers are moving further toward the “ask for permission” side of the data tracking continuum, we recommend implementing a few strategies for bank marketers to find the audiences they need to allow their campaigns to be more successful.

• Taking advantage of competitor-targeted campaigns. Typically, this kind of campaign is largely used for putting your brand in front of consumers, through paid advertising, who are actively searching for and visiting a direct competitor’s selection of pages or site. We’ve successfully used this tactic to home in on consumer behaviors based on such things as interests and need for financial products to build a more complete profile of people that might be interested in what the bank has to offer.

• Segment your customer match lists. For advertisers that can upload basic customer information to ad platforms, this can be a powerful tool in creating lookalike audiences to place ads for new product acquisition. The knee-jerk reaction can sometimes be to upload as many customers as possible, all at once, to get the best match

rate. But this does no good when trying to target new customers for specific product offers. Instead, segment your lists based on current product ownership for campaigns that align with your marketing goals.

• Go to the source: build your own audiences. Your website is a powerful home-base for your brand and for building an online community. Even without permission to track someone with cookies from your site, you still can know where they land and where they go when they’re on your domain. We always recommend building out custom audiences to group site visitors together based on movements and behaviors, so that you can use this information to better market in the future. Plus, audiences can be used to achieve the same goals of customer match lists, should this option not be available to your bank.

The future of online tracking and permissions can, at times, seem convoluted and murky. Ensuring that your website and app comply with consumer demands and trends adds another layer of complexity. Thankfully, there are still ways for bank marketers to find the information they need and get the message into the right hands. The path may not be as straightforward as it once was. But perhaps the hunt for the right customer makes the digital conversion that much more rewarding.

As for my father, he may not have learned his lesson about asking for permission first on a grander scale. But he certainly did not repeat his mistake of altering anything in my mother’s sewing room without asking first!

Aaron Gregerson COO MarketMatch

The Ohio Bankers League is pleased to offer scholarship opportunities to its member bankers through the Herbert V. Prochnow Educational Foundation, a supporting organization to the Graduate School of Banking at the University of Wisconsin –Madison. The GSB Prochnow Foundation offers more than $175,000 dollars in scholarships every year to bankers who want to improve their careers and organizations through education.

Scholarships are distributed through the OBL for the Graduate School of Banking and the GSB Human Resource Management School.

Apply today for a scholarship to attend a program at the nation’s leading and most progressive banking school. For details, contact Susan Poling Jones at the Ohio Bankers League at spoling@ohiobankersleague.com.

SPONSORED BY:

OBL COMMERCIAL CREDIT SCHOOLS BROUGHT TO YOU BY MOODY’S LEARNING SOLUTIONS

The Ohio Bankers League entered a partnership with Moody’s Learning Solutions in the fall of 2024 to become the lead facilitators for the OBL Commercial Credit Schools. The results of the first program offering were topnotch, and both organizations are excited to offer the return of the essentials school and the premier advanced program in 2025.

Advanced Commercial Credit School

April 16 & 17 | OBL Education Center

“This two-day session is designed to deepen and broaden participants’ lending skills as they explore advanced lending concepts and evaluate specialized case studies that make it a hands-on experience,” said Sarah Husk, OBL education manager. “In addition, students will apply their skills and knowledge as a team on Day 2 through a live loan presentation, where they defend their recommended loan approach.”

Who Should Attend? This workshop is designed for anyone who has business lending responsibilities, including: relationship managers, commercial bankers, underwriters and credit analysts.

Commercial Credit School

October 20 & 21 | OBL Education Center

“We are excited to bring back this program, which was very well received in 2024,” said Husk. “This session is designed to impart a logical and effective method for identifying and analyzing credit opportunities, from preliminary assessment through loan approval and management. Plus, participants will be able to accurately evaluate a business’s overall financial and risk profile, leading to an appropriate credit recommendation.”

Who Should Attend? This workshop is recommended for anyone having business lending responsibilities, including business bankers, commercial bankers, branch managers and assistant branch managers.

Need Assistance? Contact Sarah Husk at shusk@ohiobankersleague.com with content questions. For registration assistance, please contact Megan Peiffer at mpeiffer@ohiobankersleague.com.

While the OBL can tout the value of these programs … who better to hear it from than past students?

What do students have to say about Moody’s instructors?

Cindy’s demeanor was awesome. She’s passionate about wanting us to learn the material. I was thoroughly impressed.

She was wonderful and explained everything very well.

Cindy was fantastic at relaying the material and adding real life scenarios and experiences.

Cindy was not only very informative … she kept us involved, too!

What do students have to say about Moody’s content?

As I am finishing up my first year in the industry, I found it extremely beneficial to take a step by step look at a credit from start to finish.

The way the Commercial Credit School course was laid out was perfect to get me to think differently. While we all love our computer programs and excel templates that were already built out, this gets you to analyze the company as a whole on your own.

The most beneficial part of the program for me was collaborating with my group as we discussed possible loan structures. I am now much more confident in my abilities to analyze a credit.

I had very minimal experience prior with topics such as review and calculation of ratios, along with cash flow analysis prior to the program. The content from this school helped me understand how a business operates and makes money.

SUSTAINED MARGIN EXPANSION IN SIGHT FOR US COMMUNITY BANKS

U.S. community bank margins are set to expand over the next few years, supporting stronger earnings growth in 2025 and 2026.

The Take

U.S. community bank earnings are set to rise in 2025 and 2026 as higher net interest margins will trump increases in credit costs. Modest decreases in interest rates will allow community banks to decrease their deposit costs. The funding relief will come as fixed-rate assets purchased or originated when rates were low move off institutions' books and are replaced with higher-yielding assets, resulting in margin expansion. Credit costs should also rise but are not expected to rise to levels that would limit earnings growth over the next few years. Community banks will operate in a more favorable fundamental environment, which, coupled with increased investor interest in the sector, should create greater optionality to raise capital or pursue acquisitions.

Banks Lowering Deposit Rates, But Pace Unlikely to Accelerate Much

Deposit costs continued to grind higher in the third quarter of 2024, even with interest rates declining, but banks began to feel funding cost relief in the fourth quarter of 2024 as the central bank eased rates further. Community banks could find it challenging to decrease rates more quickly in the coming quarters as short-term rates stabilize and customers still find alternatives with attractive yields in the Treasury and money markets.

Community banks will balance growing deposits and lowering rates on their products and will likely need to remain somewhat competitive with the institutional markets. The proxy for that competition can be seen by looking at the difference between the average fed funds rate and community banks' cost of deposits, which narrowed further in the third quarter of 2024. That gap should continue to decline in 2025 as the fed funds rate moves lower.

Deposit costs will remain somewhat sticky for many banks, however, because customers have woken up to higher rates available in the marketplace. Most institutions have attracted depositors by growing interestbearing deposits, particularly certificates of deposit

(CDs), over the last three years as interest rates have moved materially higher. CDs represented nearly 28% of community bank deposits at the end of the third quarter of 2024, up slightly from the second quarter but notably from 18.7% at year-end 2022 and 16.8% at year-end 2021.

Many of those products carry one-year terms, meaning that institutions might not feel significant pricing relief until CDs originated before the Fed pivot in September 2024 mature. At the end of the third quarter of 2024, the bulk of CDs were set to mature in the next year, with 31.5% of all CDs maturing or repricing in the next three months, while 84.6% of CDs were set to mature in the next 12 months. At the end of the third quarter of 2024, CDs maturing in the next three months equated to 8.8% of community banks' deposits, while CDs maturing in the next 12 months equated to 23.7% of community banks' deposits.

When those CDs mature, most banks will have to meet market rates to retain the deposits. While the market has waited for lower rates for some time, CD rates only began declining late in the third quarter of 2024.

The number of banks marketing one-year CDs with yields over 4% stood at 906 as of Sept. 6, 2024, down only slightly from 928 institutions as of June 28. That number began to fall more notably in the last week of the quarter, however, declining to 788 institutions as of Sept. 27. Since the end of the third quarter of 2024, the Fed has cut short-term rates by another 50 basis points, while the number of banks marketing one-year CDs over 4% has dropped dramatically to 397 institutions as of Jan. 31, 2025.

Despite those rate cuts, there has been less movement in the number of banks marketing one-year CDs over 3.5%. As of Jan. 31, 2025, 1,090 institutions were in that group, down from 1,266 as of Sept. 27 and 1,289 as of Sept. 6.

Even though community banks should experience more funding relief, institutions should be mindful that the last few years have served as a reminder that deposits are the true value of a franchise.

Credit Quality Normalizing, Not Headed in a Downward Spiral

Credit costs migrated higher in 2024 and should continue to rise into 2025 as consumers become more stretched and higher borrowing costs begin to create challenges.

The worst fears regarding a potential deterioration in bank credit quality have eased, and valuations have recovered across the bank group. We maintain that community banks will record higher delinquencies and charge-offs in the future but will avoid a severe credit downturn. We also expect community banks to further strengthen reserves to prepare for potential difficulties ahead.

Consumer delinquencies have continued to rise off historical lows achieved during the pandemic but remain below the long-term average. Consumer savings rates jumped during the pandemic due to stimulus payments and expanded unemployment benefits that allowed consumers to accumulate more than $2 trillion in excess savings. Those savings lasted longer than many economists expected but were finally exhausted in late summer 2024.

While those savings were a buffer against the impact of rate hikes, their absence appears to have already been felt with debt levels rising. U.S. consumer credit card, mortgage, auto loan and home equity loan credit debt all increased in 2024 from year-ago levels, according to Experian, fueling higher consumer spending.

More attention has been paid to the potential risk associated with commercial real estate (CRE) loans. CRE delinquencies at community banks have risen off historically low bases as well, increasing for seven straight quarters. However, unlike their larger counterparts, the growth in problem credits has been driven by delinquencies in owner-occupied CRE loans —effectively business loans collateralized by CRE — as opposed to nonowner-occupied credits, which are loans to landlords. Nonowner-occupied CRE loan delinquencies have risen to 0.90% of loans in the third quarter of 2024 from 0.48% two years ago, while delinquencies on owner-occupied credits increased to 1.01% in the third quarter, up from 0.69% two years earlier.

Even with the uptick in delinquencies, credit quality remains optimistic for community banks. We expect further deterioration, including in institutions' commercial real estate books, as borrowers seeking to refinance maturing credits find it harder to access credit or at least face a significantly higher debt service given the increase in interest rates. But CRE losses are likely to be spread out over time.

Capital is also coming back into the sector and could facilitate sales of distressed loans, particularly in conjunction with M&A activity, which the advisory community feels confident will materially increase in 2025.

Rates are not expected to decline enough to leave borrowers with the same debt servicing costs as before the Fed's tightening cycle. Intermediate rates fell heading into the Fed's pivot in September but have since increased back to the levels in the spring of 2024, leaving borrowers with little relief on their debt service. Some of the properties associated with those credits are also producing weaker cash flows, given the shift to hybrid work.

We expect related refinancing challenges to result in defaults and higher loss content in 2025, with net chargeoffs continuing to rise off benign levels. We expect loss content to linger as banks provide borrowers with extensions in the face of some maturity walls. While net charge-offs are expected to build as credit normalizes, losses and the reserves required to fund them should serve as a headwind to earnings as opposed to the headwind that would occur during a severe downturn.

We expect provisions to rise to 18.4% of net revenue in 2025, up from 11.8% 2024 and 11.6% in 2023. From 2014 to 2019, banks' provisions equated to 10.4% of net revenue on average.

Scope and methodology

The outlook discussed in this article is based on a proprietary S&P Global Market Intelligence model that utilizes the actual results of nearly 10,000 active and historical commercial

and savings banks and savings and loan associations. The outlook is based on management commentary, discussions with industry sources, regression analysis, and asset and liability repricing data disclosed in banks' quarterly call reports. While taking into consideration historical growth rates, the analysis often excludes the significant volatility experienced in the years around the credit crisis.

The outlook is subject to change, perhaps materially, based on adjustments to the consensus expectations for interest rates, unemployment and economic growth. The projections can be updated or revised at any time as developments warrant, particularly when material changes occur.

This article was published by S&P Global Market Intelligence and not by S&P Global Ratings, which is a separately managed division of S&P Global.

Nathan Stovall Director, Financial Institutions Research S&P Global Market Intelligence

Zain Tariq Senior Research Analyst S&P Global Market Intelligence

TEN INFORMATION SECURITY TOPICS TO DISCUSS IN YOUR 2025 REVIEW

Cyberattacks no longer affect just the target — they create ripple effects that harm partners, service providers, and customers. In today’s interconnected world, breaches impact many stakeholders.

As data breaches continue to trend up, organizations are spending more on solutions that prevent attacks without disrupting business. This escalating threat underscores the critical role of the information security officer (ISO) in adopting proactive security measures. Their leadership is vital in ensuring organizations take every precaution to avoid becoming victims.

All organizations should consider these key topics in their 2025 information security (IS) program review.

1. Ransomware Awareness

Ransomware remains a critical risk to organizations. The Ransomware Self-Assessment Tool 2.0 (R-SAT 2.0) addresses evolving threats, attacker tactics, and security controls. This tool helps organizations identify security gaps, raise ransomware awareness, and provide executive leadership with insights for informed decision-making and resource allocation. It also supports auditors, consultants, and examiners in evaluating security practices while incorporating lessons from past ransomware incidents.

Overall, R-SAT is a valuable resource for strengthening cybersecurity posture and improving security practices.

2. Board Cybersecurity Training

An organization’s board of directors holds ultimate fiduciary responsibility for its security. Without a strong grasp of cybersecurity, they may make decisions that weaken defenses, misallocate budgets, or fail to align security strategies with business goals. A board that underestimates cybersecurity risks may fail to implement proactive measures to prevent breaches and may lack effective crisis response plans, resulting in poor risk management.

Cybersecurity is a shared responsibility that extends beyond a single person or committee. A consistent training program fosters trust and reinforces the organization's commitment to protection.

3. Firewall Reporting and Monitoring

Approximately 60 to 75% of our customers outsource firewall management. While this relationship is trusted, the organization retains ultimate oversight responsibility. At a minimum, organizations should understand their network baseline to ask the right questions and identify key risk indicators.

Outsourcing firewall management introduces both risks and opportunities. Relying on a third party means depending on their expertise and responsiveness. However, misconfigured firewalls can lead to vulnerabilities,

and limited visibility into the vendor’s operations may hinder effective monitoring and data protection.

To mitigate these risks, organizations should establish clear roles and expectations in written contracts, conduct periodic security audits of the vendor’s practices as part of their vendor management program, and limit administrative access to authorized personnel with strong authentication, like multifactor authentication (MFA). Oversight should include receipt and review of comprehensive logs or read-only access, at a minimum, to monitor suspicious activities or policy violations.

Vendors should be integrated into the organization’s incident response plan, including defined roles, communication channels, and escalation procedures. Collaboration and transparency are key to ensuring firewall security and improving oversight and response capabilities.

4. Multifactor Authentication

Hackers increasingly use malware, ransomware, and phishing to steal credentials and access networks. MFA is a key defense that adds an essential layer of security by requiring two or more verification factors. Strengthening security with MFA enhances data centers, secures remote work, and minimizes cyber threats.

Organizations should enforce MFA for administrative access to directory services, backups, network infrastructure, endpoints, remote employees and vendors, and firewall management. Many cybersecurity insurance vendors now require self-attestation, including MFA verification for remote and administrative users.

Without adequate controls for administrative users, organizations risk unauthorized access, data breaches, financial loss, reputational damage, legal consequences, and operational disruption.

5. Vendor Management Program

Vendor management continues to evolve and requires diligent monitoring, especially for those deemed critical to operations. Adhering to FFIEC and interagency guidance ensures comprehensive risk evaluation in vendor relationships, including vendor risk classifications, annual assessments, committee reviews of critical vendors, and procedures for contract review, due diligence, and acquisition.

Effective vendor management optimizes costs, leverages vendor expertise, enhances agility, minimizes disruptions, and improves customer experience. Poor practices, however, can lead to operational disruptions, security breaches, and regulatory noncompliance.

Organizations should adopt a comprehensive vendor management program to mitigate risks and ensure compliance.

6. Microsoft 365 Controls Assessment

SBS CyberSecurity began Microsoft 365 audits in 2021 due to discoveries by the network security team. An independent assessment is crucial for identifying and mitigating cyber threats within the Microsoft 365 environment. It should evaluate security controls for malware, third-party app access, data loss prevention, external sharing, advanced threat protection, and permissions.

Common security gaps within the Microsoft 365 environment include overly privileged administrator roles, misconfigured MFA, inadequate admin center settings, neglected audit and activity logs, and authorization issues.

7. Adequate Backups & Testing

Disaster recovery measures are key to preventing and mitigating ransomware attacks. This includes maintaining multiple on- and off-site backups, replicating critical data, encrypting files, and using air-gapped storage. Regularly testing backups ensures data can be recovered after an attack. Air-gapped backups, isolated from networks, protect against ransomware that seeks and deletes accessible backups. Keeping offline, up-to-date backups eliminates the need to pay a ransom.

Depending on budget, immutable backups offer an additional layer of ransomware protection. These unchangeable backups ensure quick recovery by restoring the last clean version in case of an attack or data loss.

As part of risk mitigation, organizations should create, maintain, and exercise a cyber incident response and communications plan, including response and notification procedures for ransomware incidents. If a vendor manages your organization’s backups, verify that they follow best practices and formalize security requirements in contracts to safeguard data integrity.

Additionally, regular testing — such as restoration testing, failover testing, and simulations — builds confidence in an organization’s ability to recover data in an emergency.

8. Bank Protection Act of 1968

The shift to remote audits has highlighted the importance of managing and monitoring physical security in line with regulatory expectations. Since remote assessments often rely on videos or photos, verifying security measures can be challenging. The Bank Protection Act of 1968 mandates that institutions uphold effective physical security measures. To further strengthen security, it is recommended that a dedicated security officer be appointed to oversee the program and deliver an annual report to the board.

9. Segregation of Information Security from Information Technology

Regulatory and audit scrutiny over IS and information technology (IT) role segregation increases once a financial institution reaches $750 million in assets. The ISO should be independent of IT operations and not report to IT management. Without proper segregation, risks include conflicts of interest, lack of oversight, operational bias, and inefficient incident response. Separating IS and IT enhances accountability, risk management, compliance readiness, and incident response efficiency.

10. Updated Policies

The following policies should be documented within an IS program, as some are now formal regulatory recommendations.

• End-of-Life (EOL) Policy: Defines EOL timeframes, tracks IT asset life cycles, and ensures timely replacement to prevent security vulnerabilities and operational disruptions

• Imaging Policy: Establishes document storage guidelines to maintain readability, accuracy, responsibility, procedures, and disposal of original documents

• ATM/Debit Card Management Policy: Covers application processes, authorized personnel, activation, PIN changes, returned cards, customer contact procedures, and card retention timelines

• Instant Issue Policy: Defines security controls, authorized access, inventory management, dual control, monitoring, and audit procedures for instant card issuance

• Internet Banking Policy: Specifies responsibilities, summarizes services, outlines risk assessment and transaction processes, determines training needs, ensures comprehensive program coverage, and references FFIEC Authentication and Access to Financial Institution Services and Systems as appropriate

These enhancements ensure institutions comprehensively address physical and digital security, aligning with evolving regulatory standards and cyber threats.

This blog was originally published on sbscyber.com.

SBS helps business leaders identify and understand cybersecurity risks to make more informed and proactive business decisions. For more information, contact Kirsten Elkins at 567-298-3425 or kirsten.elkins@sbscyber.com. Learn more at sbscyber.com.

Christy Thomas IT Audit Manager SBS CyberSecurity

CANNABIS BANKING IN 2025

NAVIGATING OHIO’S BOOMING MARKET AND FEDERAL UNCERTAINTY

Ohio's adult-use cannabis market has seen impressive growth since its launch in August 2024, generating more than $300 million in sales in just the first six months of operations. Strong product availability, healthy margins, and continued market development signal even greater potential as the industry matures. According to projections by New Frontier Data, Ohio’s legal cannabis sector could grow to around $1 billion in annual sales in 2025, creating significant opportunities for banks to serve this growing sector.

However, as the U.S. transitions into a new presidential administration and a Republican-led Congress, the cannabis banking industry finds itself at a crossroads. The regulatory landscape remains uncertain, leaving many questions unanswered: Will federal reform be a priority? Could the new attorney general challenge existing FinCEN guidance? Will Congress push forward hearings on the SAFER Banking Act?

While the regulatory future of the cannabis industry is unclear, one thing is certain – the demand for cannabis banking services is here to stay. Core deposit services, alternative payment methods, and lending solutions are

all critical components of this growing industry. Banks that proactively navigate this evolving market will be best positioned to capitalize on opportunities while ensuring compliance and mitigating risks.

The Quagmire Between Federal and State Law

One of the most enduring and significant issues facing cannabis banking is the conflict between federal and state laws. Although many states have legalized cannabis for medical or adult use, it remains classified as a Schedule I substance under federal law. This discrepancy places financial institutions in a precarious position, forcing them to navigate a web of regulations to provide services to cannabis-related businesses (CRBs).

For the foreseeable future, it’s reasonable to expect financial institutions to continue operating within this challenging landscape. Compliance efforts that banks have implemented over the years will remain critical. Monitoring accounts, ensuring transparency, and adhering to state-specific regulations will all continue to be integral components of cannabis banking.

The Role of Alternative Payments in Cannabis Banking

Beyond traditional banking services, the cannabis industry’s need for alternative payment solutions is becoming increasingly apparent. Due to federal restrictions, many CRBs still operate primarily in cash, creating logistical and security challenges. For financial institutions, this presents an opportunity to innovate.

As the cannabis market expands, so too does the demand for payment systems that can reduce reliance on cash. Digital wallets, cryptocurrency, and other alternative payment methods are gaining traction as potential solutions. Financial institutions that partner in these technologies could set themselves apart from competitors while solidifying their relationships with cannabis clients.

Providing alternative payment solutions isn’t just about convenience; it’s also about safety and compliance. By reducing cash transactions, banks can help CRBs mitigate risks, improve transparency, and streamline their operations. For financial institutions, this is a call to action: those that act decisively could gain a competitive edge.

Rescheduling and 280E

Hopes were high in 2024 for progress on cannabis rescheduling, a move that could have profound implications for the industry. Notably, rescheduling cannabis from Schedule I to a less restrictive classification would pave the way for resolving tax issues tied to IRS Code Section 280E. Under this code, cannabis businesses are unable to deduct many standard operating expenses, significantly impacting their profitability.

Unfortunately, rescheduling has been delayed again, leaving 280E intact. While this regulatory obstacle remains a challenge, the cannabis industry is evolving.

As weaker operators exit the market and stronger businesses persevere, the overall creditworthiness of

cannabis companies is improving. This shift presents an opportunity for financial institutions to reevaluate their approach to lending to CRBs. By proactively identifying creditworthy clients and tailoring loan products to their needs, financial institutions can position themselves as trusted partners. When rescheduling and 280E issues are eventually resolved, these early relationships could yield substantial rewards.

Looking Ahead: A Time for Strategic Planning and Innovation

For bankers in Ohio, now is the time to engage in strategic planning to ensure you are set up to attract toptier licensed cannabis operators. Building strong, lasting relationships with cannabis clients requires more than compliance—it demands a deep understanding of their unique challenges and opportunities. By staying informed, remaining flexible, and embracing innovation, banks will not only meet the needs of the cannabis industry but also thrive within it.

The road ahead may be complex, but it is also full of potential. Those who approach cannabis banking with foresight and creativity will be well-positioned to navigate the uncertainties of the present and capitalize on the opportunities of the future.

Tony Repanich is the president and CEO of Shield Compliance, a compliance platform provider for cannabis banking. Since its inception, Shield has partnered with more than 70 financial institutions serving licensed cannabis operators and monitored 15.8 million transactions including $62 billion in deposit volume. Please contact us to learn how the economics of cannabis banking can support the growth of your financial institution.

Tony Repanich CEO Shield Compliance

OHIO COMMUNITY BANKS DISCOVER THE BENEFITS OF COLLABORATION TO GROW C&I LOANS AND BALANCE EARNING ASSETS

In the 1990s, a few grad school classmates and I, all young commercial bankers at different banks, started a weekly coffee club to discuss our lives and careers. One recurring topic was the sharing of participations of corporate borrowers at various levels. We also talked about the broadly syndicated loan market, where one of us had acquired several loans. We began working together as a team on projects, just like we did during our banking and grad school days.

With introductions and access to the syndicating banks, we reviewed loans, underwrote them, and shared analytical and risk management practices, gathering public information provided by the borrowers and agent banks. The group support and cross-training was rewarding, and our growing portfolios performed well for our respective banks. It was a different environment back then, but over time, each local bank built a portfolio of quality commercial and industrial (C&I) loans by acquiring assignments in corporate loan agreements.

Since then, the broadly syndicated loan market has grown significantly, expanding from $29 billion in 1997 to nearly $1.4 trillion in 2024. Today’s market provides the opportunity to acquire a diversified portfolio of loans that fit each bank’s policies.

A team of competitors is a strength

I share this story for two reasons: to highlight an interesting way to access this attractive market, and to emphasize the value of working with peers in the banking community. The members of our coffee club shared similarities but also had unique skills and experience levels. The work motivated us and taught us that sharing our skills made us better credit analysts and risk managers — and we had fun along the way.

The principles of Charles Coonradt’s book, "The Game of Work," explain why people work harder at play than at work. My coffee club experience showed that it’s possible to make work more rewarding, challenging, and even enjoyable. If you went to bank graduate school, you may have taken part in a bank simulation training program that exposed you to the difficulty of managing a bank’s multiple sensitivities. These competitive programs are a thrilling way to learn, grow, and interact with peers.

Bringing the coffee club to you

In coordination with Ohio Bankers League Business Services, Voya Investment Management has launched the Shared Portfolio Program, where two or more community banks can work with the Voya Bank Advisory Team to plan, design, develop, and share a portfolio from the $1.4 trillion primary and secondary senior loan markets. Banks participate in this program to balance their loan portfolios, access robust standards and policies, and gain risk management support. They also find working with peers rewarding on multiple levels.

Each bank in the program seeks to build supplemental, safe, compliant C&I loan portfolios as part of their general lending objectives. This flexibility helps balance against high levels of commercial real estate and consumer loans while growing C&I. Secondary objectives include using the portfolio for liquidity, supporting interest-rate sensitivity with variable-rate loans, and enhancing overall loan quality.

The quality point is crucial. Loans in the Voya program are selected from the high-quality end of the leveraged lending market. Program participants receive full support from Voya experts, including policy support, training, risk management, loan accounting and reporting, and thirdparty independent loan review. Voya coordinates the bank teams, manages group meetings and loan discussions, and administers the portfolio of loans, which the bank teams acquire pro rata.

Each bank makes independent decisions and acquires a portion of each loan based on its total funding, size, capital, and liquidity. This risk management partnership is built and maintained according to regulator guidance and credit principles, requiring advanced commercial and industrial analytics.

Summary

Community banks excel at supporting their markets and each other. Working together provides both tangible and intangible advantages. Building quality C&I exposure in a cooperative environment can enhance risk management, boost productivity, and lead to new ideas and experiences.

If this interests you or your bank, please reach out to OBL Bank Services or Voya IM to begin a discovery and introduction process. We expect to start a single portfolio mid-2025 with a limited number of banks.

For more information, please contact Michelle Crume, Executive Director OBL BankServices at mcrume@ ohiobankersleague.com or 614.340.7622.

Randy Cameron Co-Head, Bank Advisory Group Voya Investment Management

OBL BANKING CALENDAR

2025 OHIO DEPOSIT ACCOUNT DOCUMENTATION

April 22 – OBL Education Center

What is the difference between "joint with rights of survivorship” and "tenants in common"? What is a revocable living trust and how is it documented? Do we really need a corporate resolution? How do we open accounts for minors? Have you or someone at your institution asked these questions and others like them? These answers and more are all available at this 2025 seminar.

According to Julie Kiplinger, OBL education manager, the focus of the program is on the day the account is opened. The session provides hard to get state law requirements for ownership and documentation, while attendees learn the "why" behind standard operating procedures. The program also covers CIP procedures and IRS Reporting compliance issues. In addition, the manual and the presentation suggest the procedures for standardizing the account opening process – and the instructor uses plain language and real-world examples.

Who Should Attend this Program?

This comprehensive seminar is developed for new accounts personnel, auditors, bookkeepers, operations officers and others who have responsibility for administering customer accounts. It is also provides a full introduction for the new employee who needs an overview of deposit accounts, and is designed to tie everything together for experienced personnel. No advance preparation is required.

Contact Megan Peiffer at mpeiffer@ohiobankersleague.com for registration assistance.

RETURNS!

STEPPING UP TO SUPERVISOR

April 30 – OBL Education Center

Make your move into your new supervisor position smoother and more successful by attending this one-day class and gain all skills and insights you need to lead with confidence and conviction!

New supervisors need the right expectations, tools and skills to become highly effective in their expanded roles. Due to popular demand, the OBL once again presents this one-day “Stepping Up to Supervisor” class in partnership with Patrice McGuire, a seasoned human resource professional and faculty member at the Graduate School of Banking-Madison.

During this interactive workshop, participants will learn to: Define performance, behavior and attendance issues to be addressed; Make the transition from team member to supervisor; Avoid 5 Supervisory “Traps” that turn people off; Ask good questions and become a good listener; Be accountable and hold other accountable; Identify the responsibilities of a supervisor; Build a productive team … and more!

Who Should Attend this Program?

• New supervisors and managers with less than one year experience.

• Experienced supervisors with little or no formal supervisor training.

• Curious people who want to know if a supervisor role is for them.

• Aspiring and soon-to-be-promoted supervisors.

Contact Julie Kiplinger at jkiplinger@ohiobankersleague.com with questions or for more information.

OBL MEMORIAL HOSPITALITY HOUSE

May 29 – June 1

(Practice Rounds May 27 & 28)

Looking for a VIP location to network and entertain top customers? Look no further! The OBL offers a one-of-a-kind hospitality opportunity at the Memorial Tournament, hosted annually at Muirfield Village Golf Club in Dublin, Ohio. This exclusive event will have a limited number of daily guests, so make plans today to join the OBL at its 4th annual Hospitality House at a private residence on the 4th Fairway. The event allows OBL members and partners to host their colleagues and clients, where all can enjoy breakfast, lunch and afternoon snacks, as well as a variety of beverages. Plus, the home provides a great backdrop to network and rest while enjoying the event.

Bank and partner packages are available for purchase, as well as individual tickets for hospitality only. Partners … join us as a sponsor and invite members to come as your guests. Members … invite your best customers, reward a staff member or colleague, or bring your team for a day of team building. This is an excellent opportunity to invest in your customers and employees! Your schedule only allows you to come for practice rounds on May 27 & 28? While there won’t be a hospitality house, we have tickets!

The Tournament, founded and hosted by Jack Nicklaus, is held each year to honor the memory of individuals living and deceased who have distinguished themselves in the game of golf, as well as to showcase the world’s best golfers competing on one of the most challenging venues in the world for the enjoyment of spectators.

Come join the fun! It will be here be-“FORE” we know it!

For more information about the OBL Hospitality House, contact Sarah Husk at shusk@ohiobankersleague.com. Sponsorship questions can be directed to Paige Houlihan at phoulihan@ohiobankersleague.com.

PREMIER LEADERSHIP & MANAGEMENT PROGRAMS

Act Now! Seats are limited in these two highlyregarding leadership and management programs. Identify your bank’s participants today!

OBL BANK LEADERSHIP INSTITUTE – Kicks off September 18 & 19 – As our industry changes, executives and managers must continually find creative solutions to complex challenges. Effective leadership becomes more necessary than ever as community banks find success through their people. Designed to mold potential officers into high achievers, the annual OBL Bank Leadership Institute program generates leaders who are better able to recognize and develop talent, build effective teams and get results for their institutions. Students strengthen their own leadership abilities and their organizations' success through enhanced leadership, as well as organizational and performance skills. Students meet over four sessions, and includes participation in the 2026 OBL DC Fly-In. Session topics include:

• Personal Leadership – Becoming a Better Leader for YOU

• Performance Leadership

• Excellence in Communications and Performance; and more.

OBL BANK MANAGEMENT SCHOOL –September 21 – 26 – In today’s ever-changing banking environment, it is important for bankers - especially those who have potential to rise within their institution - to have a clear understanding of the bank. This week-long intensive and comprehensive management program meets 100 percent of student expectations year after year. The school features the ABA Bank Simulation and is coupled with sessions on topical banking-related sessions. With instruction by lead faculty member Anthony McGill, the school provides bankers with:

• An enhanced understanding of the industry and the inter-relationships of each banking function;

• An opportunity to better serve both customers and the bank;

• An opportunity to improve leadership and effectiveness;

• Skils to improve bank productivity, profitability and competitiveness; and

• A statewide peer network.

For more details about either program or to secure a seat for your institution, contact education@ohiobankersleague.com.

AROUND THE INDUSTRY

Focus On: Hocking Valley Bank

HOCKING VALLEY BANK PRESIDENT & CEO APPOINTED TO THE NATIONAL COMMUNITY DEPOSITORY INSTITUTIONS ADVISORY COUNCIL

Hocking Valley Bank is proud to announce the appointment of Vice Chair, President, and Chief Executive Officer Tammy Bobo to the National Community Depository Institutions Advisory Council (CDIAC) by the Federal Reserve Board of Governors.

As a member of the Cleveland Fed’s CDIAC, Bobo represents commercial banks, thrift institutions, and credit unions in all of Ohio and parts of Pennsylvania, West Virginia, and Kentucky. As Chair, she will serve a three-year term and travel to Washington, DC twice a year to offer insights on the economy and lending conditions relevant to community depository institutions in the region to the National Council. “I’m honored and excited for the opportunity to represent the Fourth District and share real life stories from the communities we serve with policymakers in

Dublin, OH

No longer a startup, Riverside Bank of Dublin has named a new CEO to guide the next phase of growth, its chairman said. Charles Moore, a longtime Central Ohio community banking leader, joined as CEO last month.

“Chuck is well-known in commercial banking circles here in Central Ohio,” Brian Kelleher, Riverside's chairman, told Columbus Business First.

Moore said in a press release that “first-class” leadership attracted him to the “stable and sound organization.”

Croghan, OH

Croghan Colonial Bank President and CEO Kendall Rieman has been elected as a director to the Federal Reserve Bank (FRB) of Cleveland's Board of Directors for a three-year term ending December 31, 2027.

“I am honored to be elected by my fellow member banks and to represent our district. I'm excited for the opportunity to help direct

Washington DC,” said Bobo. “How lucky am I to be a community banker!?!”

In addition to Bobo’s leadership at Hocking Valley Bank, she has been a passionate advocate for community banking for 37 years. She was appointed to the Ohio Banking Commission by Governor Michael DeWine in April 2021. Bobo is a member of the Federal Home Loan Bank of Cincinnati’s Member Advisory Council and is actively involved in the Ohio Bankers League, where she serves on the OBL's Board of Directors and as Past Chair of the association's Government Relations Council.

the FRB Cleveland activities. The FRB plays a very important role in all banking activities in addition to their influence on the direction of interest rates.” Rieman said.

Cincinnati, OH

First Financial Bank President and CEO Archie Brown has been reappointed to the Board of Directors of the Cincinnati Branch of the Federal Reserve Bank of Cleveland for a three-year term, effective January 1, 2025. His reappointment, by the Cleveland Fed’s Board of Directors, comes after his initial three-year term concluded on December 31, 2024.

McArthur, OH

The Vinton County National Bank announced a leadership change earlier this year. Mark Erslan retained the CEO position of bank while Tom Oyer was named President.

Kendall Rieman

Archie Brown

Tom Oyer Mark Erslan

Charles Moore

Tammy Bobo

INSURANCE SOLUTIONS

Built for Banks, Backed by Expertise

Did you know the Ohio Bankers League has its own insurance agency? OBL Insurance Services Agency, Inc. provides full brokerage services for Medical, Dental, Vision, Life, Disability, and more.

As the trusted voice for the Ohio banking community, we understand your unique needs. That’s why we’re uniquely positioned to help you build a benefits strategy that aligns with your bank’s culture—while ensuring you get the most competitive pricing available.

Our services include:

• Plan design and funding options

• Annual market checks and renewal analysis

• Compliance assistance and HR resources

• Wellness plans, claims monitoring, and more

With 27 years of industry expertise, Gauri Airi and her team deliver personalized support and concierge-level service for you and your employees. Simplify benefits, save time, and focus on what matters—your business.

Contact Gauri today to learn more about how OBL Insurance Services can help your bank thrive!

614.340.7598 | gairi@ohiobankersleague.com

OHIO BASED, OHIO OWNED

For

With 25 years of experience as a trusted partner for Ohio community banks, Banc Consulting Partners is the stable provider in BOLI design, analysis, compliance and plan administration.

And don’t just take our word for it. Ask the Ohio Bankers League, where we have been a reliable Endorsed Business Partner for the last 19 years. In fact, we have earned the trust of more Ohio community banks than any other firm in the country.

So when you want the best relationship for your BOLI portfolio and a firm that is dedicated to Ohio community banks, talk to Lou Moore at Banc Consulting Partners.