Ohio Record Fall 2024

The Official Magazine of the Ohio Bankers League

OHIO RECORD FALL 2024 ISSUE

ROOTS OF THE COMMUNITY The Power of Community Banking

The Community Banking Edition

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The Official Magazine of the Ohio Bankers League

OHIO RECORD The Fraud Edition IN THIS ISSUE | FALL 2024

FEATURED ARTICLES

ARTICLES

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20 SUMMER BANKING INSTITUTE— A HISTORY, TESTIMONIES AND ROADMAP FOR THE FUTURE OF THE PROGRAM

Over the Horizon Next Gen Attendees Ready for What's Next

10 OBL Celebrates 10th Anniversary of WIB 12 2024 IBA/OBL Annual Convention 15 Cutting Through the Noise, How Does the Election Impact Banking

18 The Vital Role of Community Banking in Ohio and the Significance of the Ohio Bankers League

24 INSIDE OHIO'S COMMUNITY BANKS

35 How Marketing and Promotion are Evolving for Community Banks

38 Industry Scores Key Legislative Victories Prior to Summer Recess

42 Roots of the Community – The Power of Community Banking

44 Beyond Transactions – A Personal

Perspective on Community Banking from a Cyber Expert

46 Banking Calendar 49 Around the Industry 50 The Top Ten FALL 2024 ISSUE

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OVER THE HORIZON I wish I could stop being a broken record on regulatory hostility, yet it continues. In fact, hostility seems to be worsening. Mistrust in the government is also growing.

Banks, just like any other business, seek stability and predictability to move forward accordingly. Yet it’s like the regulatory agencies can’t dream up enough bad ideas to leave their indelible stamp before possibly being swept out of power with the upcoming election. The community bankers with whom I talk to are convinced the current administration is singularly focused on pushing our great industry to a model comprised of just a handful of mega banks. The reality of that sentiment is tough to argue against. Thanks to the northwest Ohio bankers who gave U.S. Senate candidate Bernie Moreno and Senator Tom Cotton (R-AR) an earful of examples at a recent OBL roundtable.

Regulatory push for consolidation?

Current regulatory leaders may wish to dramatically decrease the number of charters to make the exam process easier. Smaller travel budgets and fewer people becoming examiners might be what they face. More concerning is that bankers feel they are being treated as a utility – a vanilla product offering, limited decision

4 | OHIO BANKERS LEAGUE

making and an expectation that services should be given away versus carrying fees. The one-size-fits-all brush is again rearing its head in exams. Bankers cite exam experiences in which they feel they’re being told to jump through hoops befitting of a much larger, sophisticated financial institution. Worse is the continued push for government to step in to meet the credit and deposit needs rather than the banks themselves. Fortunately, the pilot program in which the U.S. Postal Service was tested

to provide these essential services failed miserably. Yet, I doubt that horrible idea is dead and there are other pushes. Some groups want direct consumer access to the Federal Home Loan Banks.

At the FDIC Board meeting on July 30, sweeping notices of proposed rule makings were issued on a breadth of topics. The one relating to brokered deposit restrictions is especially concerning. In my opinion, this one hints at axe grinding on Chair Gruenberg’s way out the door. As hard as it might be to imagine, the next president’s appointees could be more antagonistic toward the banks. Keep your chin up and continue what you do. It is crucial and valued, though you might not always feel appreciated.

Having had the opportunity to travel outside the United States, I’ve heard firsthand how our banking system is the envy of the globe. The U.S has a diverse three-tiered structure with somewhere around 4,500 community, regional and large bank options. Whether you are Worthington Enterprises, a strip mall owner, an up-start food truck or the average Ohioan looking for a mortgage or a place to deposit your paycheck, there are numerous choices. Even with consolidation in Ohio, we have around 200 banks with a physical, deposit-taking presence and approximately 171 of those are chartered in the state, providing numerous options for consumers to do their banking business.

Speaking of consolidation, after years of Ohio lagging many other states in terms of announced deals, there have been five year-to-date. M&A is a reality for our industry. I get that. What bums me out is when a community bank feels it has no options. I realize that can be the result of various factors. Three of the announcements have involved banks with less than $100 million in assets. As I talk with my peers and bankers around the country, they are surprised to hear Ohio still has nearly 40 banks in this asset band. For these community banks, OBL’s value proposition means as much today as it did when I was hired in 2003 and when the Association was formed more than 130 years ago.

Those banks and every other community bank look to OBL to remain competitive. Through OBL BankServices, the Association brings scale with product and service relationships, and our Professional Development team delivers knowledge and networking through an extensive program offering. The Government Relations team advocates with you and on your behalf at the state and national level to ensure the best possible environment for you to profitably serve your communities.

Bankers’ Own Words As a banker shared on a recent visit, “OBL helps us to remain relevant.” Whether it is making connections with potential future employees through OBL’s Summer

Banking Institute internship program or helping members sharpen their skills and stay abreast of industry issues, OBL has those needs covered. Another banker shared that neither he nor anyone in his bank has the capacity to read and intimately comprehend the 5,000-plus pages of regulations dumped on the banks last year. “That’s what we look to the OBL for…tear these apart and help us digest what we need to know.”

As gratifying as comments like these are, we know that our work is never done. OBL membership is very flexible and most find ways to adapt to what comes their way.

On the Front Lines I recall former Governor Kasich referring to community bankers as “first responders.” There is no arguing that you are the lifeblood of your communities. You have a symbiotic relationship that is reflective of one another’s financial health. You are among the first to know when a business is coming to town and help showcase why they should relocate, expand or otherwise have deep local roots.

You might have the scale to finance that business and are meeting the credit and deposit needs of the employees.

One wise soul once told me that with every new job created there were a banker’s fingerprints all over them. That’s a fact. You also are the first to see the effects of businesses pulling back as your neighbors fall behind on their financial obligations. In those times you offer safety nets when you have the power to do so, as well as support local agencies that help bridge in tough times.

Bankers have a ton of respect in their local communities.

I take great pride when I visit a banker and they are known by everyone in town as we walk to a local lunch spot. You also know that along with respect comes responsibility. Growing up in a small county seat, my dad (who was a small business owner) impressed upon me the crucial leadership role bankers served in our town. In college, the bankers were the first people I solicited for donations in support of charitable endeavors in which FALL 2024 ISSUE

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I led. Then early in my career as a state employee, I managed a commission to help a small rural town out of its financial straits. The first calls I made to populate my commission were to local bankers. The three I convinced to join me were a true pleasure to serve alongside.

Besides their obvious grasp of finances, these bankers’ hands were on the pulse of the community and were deeply respected, which meant they could get answers that would lead to a solution.

I’ve been blessed to get to know so many great community leaders and continue to admire them daily. It is a true honor to know that what the OBL team is working so hard to deliver is valued by Ohio’s community banks.

Mr. William “Bill” McConnell

also impressed the importance of hiring the best and brightest and investing in them. OBL was a critical partner in that investment.

Your OBL team is honored that what we do with and for Ohio's banks is as relevant as ever.

That being said, I encourage every Ohio banker to join us for the OBL Main Event November In Memory of 13-15 at the Hyatt Regency in Mr. William “Bill” Downtown Columbus. This oneMcConnell of-a-kind event will feature 10 learning tracks and many valuable networking opportunities, along with the presentation of the first ever OBL Industry Awards. See you there!

Speaking of iconic community bankers, we lost a great one recently with the passing of Mr. Bill McConnell. He was the retired Chairman and CEO of Park National Bank. Mr. McConnell was one of a small handful to have both chaired our association and the American Bankers Association.

OBL honored him as the second recipient of our Pioneer in Banking award in 2010. In an interview at the time, Mr. McConnell shared that he viewed these associations as critical tools to help his bank and the people he worked with serve their customers and shareholders better. He

Michael J. Adelman President & CEO, Ohio Bankers League

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POSTMASTER: Send address changes to Ohio Record at the address listed above.

Statements and opinions expressed in Ohio Record are not necessarily those of the OBL.

Michael Adelman President & CEO madelman@ohiobankersleague.com (614) 340-7616

Rita Hinkle Administrator, OBBT rhinkle@ohiobankersleague.com (614) 340-7609

Gauri Airi Executive Director, Ohio Bankers Benefits Trust gairi@ohiobankersleague.com (614) 340-7598

Daniel Holstein, CPA Senior Accountant dholstein@ohiobankersleague.com (614) 340-7604

Brenda Arnold Products & Services Manager, OBL BankServices barnold@ohiobankersleague.com (614) 340-7620 Don Boyd Vice President of State Government Relations and General Counsel dboyd@ohiobankersleague.com (614) 340-7608 Michelle Crume Senior Vice President, OBL Executive Director, OBL BankServices mcrume@ohiobankersleague.com (614) 340-7622 Taylor Daniel Executive Assistant tdaniel@ohiobankersleague.com (614) 340-7602 Stephanie Elam Plan Coordinator & Customer Service Specialist selam@ohiobankersleague.com (614) 340-7591

Paige Houlihan Products and Services Coordinator, OBLBankServices phoulihan@ohiobankersleague.com (614) 340-7613 Sarah Husk Education Manager shusk@ohiobankersleague.com (614) 340-7610 Audra Johnson Director of Communications ajohnson@ohiobankersleague.com (614) 340-7621 Susan Poling Jones Professional Development Director spoling@ohiobankersleague.com (614) 340-7611 Julie Kiplinger Education Manager jkiplinger@ohiobankersleague.com (614) 340-7612

Evan Kleymeyer Senior Vice President of Government and External Relations ekleymeyer@ohiobankersleague.com (614) 340-7605 Anthony Lagunzad Manager, Government Relations & BankPAC alagunzad@ohiobankersleague.com 614.340.7614 Kimberley Mason Higher Education Partnership Manager kmason@ohiobankersleague.com (614) 340-7601 Stephen Mentzer Database Manager smentzer@ohiobankersleague.com (614) 340-7607 Jennifer Osburn, CPA CFO, Chief Administrative Officer josburn@ohiobankersleague.com (614) 340-7606 Megan Peiffer Education Specialist mpeiffer@ohiobankersleague.com (614) 340-7618 Christine Zeek Employee Benefits Manager, OBBT czeek@ohiobankersleague.com (614) 340-7617

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Bankers enjoy the opening workshop with nearly 200 of their peers.

NEXT GEN ATTENDEES READY FOR WHAT’S NEXT! The 2024 OBL Next Gen Conference in June challenged rising leaders to prepare for their futures – and based upon feedback from the more than 150 attendees – they are ready! Here are a few excerpts from the dozens of raving reviews.

“This was my 2nd year attending the conference and it just keeps getting better! Love the content, the speakers and the people.”

“The CEO Panel Discussion and the Economic Outlook presentations on the final day were outstanding. I left the program with tangible information that I could use in my personal role and career that will benefit me long term.”

“The entire experience was very informative and beneficial. I found the networking events were especially beneficial because of the individual connections that were made.”

In addition to the opening Leadership Challenge workshop led by Sean Payant of Haberfeld, another highlight of the program was the CEO Panel Discussion, where executives provided insights and advice to future leaders. Questions were posed by attendees, under the moderation of Chris Fisher, chair of the Next Generation Advisory Group and VP/IT Project Manager, LCNB National Bank.

When wrapping up the session, Jenny Saunders, division president, FCBank, a division of CNB, and vice chair of the OBL Board of Directors said, “Don’t be afraid to try something different. The more you know, the better the banker you’ll be.” Mike Toth, chairman, president & CEO, Westfield Bank, who began his Westfield career as chief experience officer offered these thoughts.

“As Jenny said – be open to new opportunities throughout your career. It is important to think about the kinds of experiences and functions you want to have – don’t get hung up on titles.”

Meanwhile, Mike Pell, president & CEO, First State Bank offered this thought. “Ask yourself how you can help others be successful. And you’ll be successful yourself.”

The closing session featured Olympian Noelle Pikus Pace, who earned the Silver Medal in Skeleton at the 2014 Olympics Games. She shared her trials and tribulations along the way – and connected her stories to those in the audience – even if they are not in training for the Olympics. She advised attendees to be process oriented and results driven. To ask themselves “What can I do today to take incremental steps to my long-term goal.” And at the end of each day to ask “What hasn’t gone so well and how will I be better tomorrow?”

8 | OHIO BANKERS LEAGUE

Chris Fisher, LCNB and Next Gen Advisory Board Chair, poses with Olympic Silver Medalist Noelle Pikus Pace.

WHY ATTEND NEXT GEN? OBL Education Manager Sarah Husk, said, “The OBL Next Gen Conference stands out as one of the most unique and valuable programs offered by the OBL. It is specifically designed for the rising stars in our community banks, providing them with critical industry insights and fostering their growth as leaders. This event not only equips attendees with essential information and resources but also helps them view themselves as future leaders. Additionally, this year’s participants left with new professional headshots and valuable connections made through various networking opportunities. In short, the Next Gen attendees are ready for what lies ahead to keep the banking industry strong.”

Watch for 2025 Next Gen Conference details coming soon!

Attendees are all smiles after attending a breakout session.

Thank you to our bank CEO panelists, Jenny Saunders, Mike Pell and Michael Toth.

First OBL Next Generation Leadership Award Presented The first OBL Next Generation Leadership Award was presented to Lindsay Cloud, EVP/CFO (on right in photo), Southern Hills Community Bank at the closing lunch. As noted in the nomination, Lindsay has played a vital role in the growth of the bank over the past several years and has been the glue that has strengthened employee morale and communication, as well as a driving force in the implementation of day-to-day operations that has led to many employees successes and a very bright outlook for the bank. She is very involved in the local community and has helped develop business in Highland and surrounding counties. In addition, Lindsay was the 2023 OBL Next Gen Advisory Board Chair, and has created a Future Leaders program at the bank.

Additional OBL Industry Awards will be presented at the OBL Main Event in November.

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OBL CELEBRATES 10TH ANNIVERSARY OF WIB! What do you remember most from the first conference?

The 10th Annual Women in Banking Conference is just around the corner. As the OBL prepares for this grand event, we asked OBL Education Manager Julie Kiplinger, who was the creator of the program, to reflect on its lifespan.

When planning began for the program, our goal was to have 75 people there – thinking a 100 would be a stretch.

Well – we had more than 200 empowered women show up to the first event. Seeing the response told me that there was a need. It was wonderful to see the support from OBL member banks. And it was an impressive sight to see that many female professionals in the room at one time and to feel the excitement and energy.

How has the program evolved over time?

When creating the first WIB Conference, what was your original intention?

I had the vision to create an event for women in finance – across all levels – whether an attendee was a newer banker or a seasoned executive. I wanted to create an opportunity for women at any level to engage with each other, to network with peers from across the state and to form bonds across banks and positions. I wanted attendees to be able to share their knowledge and experiences, to help each other and to lift each other up.

Plus, it provided an opportunity to bring in presenters from across the country who can speak to the challenges and benefits to being a woman in a male-dominated industry.

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When the program began, I spent many hours researching other conferences and events, and I have continued to do so throughout these past 10 years. After several years, we created an executive panel, which had also been popular at the Next Gen Conference.

This panel enabled our attendees to hear from and meet others who have made a career of banking. These exceptional panelists shared insights into who were their mentors, what was their path and how do they raise others, among many other humorous and memorable stories. It is still one of our most popular sessions.

We have also created Power Sessions, shorter 45-minute sessions on general topics that are valuable to the full

group not only in their professional lives, but personal lives, too.

What do you think the biggest take-away is for attendees?

Some attendees arrive thinking it will be a day of fluff or rah-rah time. Once they have joined us, they realize they have gained important knowledge and information on topics that help them back at the bank. They walk away with tangibles to use, and to help them continue to grow and achieve as they take next steps in their careers.

If I have never attended the program – what can I expect at the 2024 event?

Expect a full and engaging day where you will listen to top-level industry speakers who can help you to achieve your goals – and many networking opportunities, too.

While there, you will step outside of your comfort zone as you learn something new about yourself, your colleagues and those around you. You’ll have a new appreciation and perspective for who you are!

and went on Survivor. It was very apparent that she had tapped into her inner strength and found the courage to succeed. She brought a lot of excitement into the room.

I also enjoyed having well-known Columbus news anchor Angela Pace moderate the executive panel one year.

She was a complete professional and pulled out great information from panelists.

10th Year thoughts?

Being the 10th year is an extraordinary accomplishment! I knew what we wanted to accomplish all those years ago – but knowing this need has continued and grown as it gains the support from members means so much.

Register for the 2024 OBL WIB Conference today.

What is one of your favorite memories from the conference?

I think one of my favorite presenters was Holly Huffman from Survivor. She took her “average” life – took a risk –

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STRENGTH IN PARTNERSHIPS 2024 IBA/OBL ANNUAL CONVENTION For the second year, the OBL partnered with the Illinois Bankers Association to present the Annual Convention.

The 2024 event, held in Amelia Island, Florida June 24 – 27, attracted more than 450 attendees as bankers and partners navigated uncharted waters, setting the course for new possibilities in banking.

All three general sessions were noted as program highlights. Opening keynote Joan Woodward, executive vice president of public policy, Travelers, provided an economic, policy and political outlook. Bankers found her opening content entertaining, informative and outstanding.

Tried and true presenter Lee Wetherington, senior director, corporate strategy, Jack Henry, shared strategic benchmarks as his session featured plans and priorities for the near future; and FDIC Vice Chair Travis Hill put a bow on the event as the closing keynote speaker, offering insights into the current regulatory landscape.

Executive director workshops and concurrent breakout sessions also provided timely and informative content at the event; while PAC fund-raisers and a PAC golf outing raised valuable dollars for the industry.

“The OBL is pleased to have expanded our resources and reach via this partnership the past two years,” said Mike Adelman, OBL president & CEO, “and we are pleased to continue a partnership with the North Carolina Bankers Association for the 2025 event.”

Bankers agree!

“Partnerships allow for a broader range of bankers and attendees, which provides additional insight into industry trends.”

“The larger pool brings more ideas; plus, you meet different people for future outreach.”

“A partnership is valuable, as it provides the availability to see Ohio friends if that is what I want; yet also provides the option to get to know bankers from around the country.”

Bankers enjoy a day on the links while raising funds for the Ohio BankPac. 12 | OHIO BANKERS LEAGUE

Bankers took advantage of the beautiful Florida weather at this outdoor reception.

Keynote Speaker Joan Woodward was a Convention highlight.

FDIC Vice Chair Travis Hill engages with the audience during the Q&A portion of his session.

SAVE THE DATES! 2025 OBL/NCBA Annual Convention June 23 – 26, 2025 The Omni Homestead | Hot Springs, VA

Keynote Speaker Lee Wetherington engaged the audience with his timely session on future strategies.

Watch the website for registration details.

To suggest program content or speaker ideas, please reach out to Susan Poling Jones at spoling@ohiobankersleague.com.

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CUTTING THROUGH THE NOISE, HOW DOES THE ELECTION IMPACT BANKING? As we barrel towards the most expensive and divided election in modern history, banking public policy will uniquely be impacted by several races throughout the country. Most national polls are showing the race for the White House, and control of the US Senate and House of Representatives as a tossup. This means the OBL is gearing up to work with several different types of governments depending on who has the majority in each chamber. Depending on how just a few races are decided across the country, we could have familiar faces as chairs of the Senate Banking and House Financial Services Committee, or completely new leaders with a very different agenda than their predecessor.

are competitive in the country, Democratic Senator Jon Tester in Montana and Ohio Senator Sherrod Brown.

As polls continue to tighten around the country, the OBL is paying very close attention to the race for control of the US Senate. The Senate currently has 51 Democrats and 49 Republicans. There are 34 seats up in 2024, of which 23 are held by Democrats. Republicans can retake control with a net gain of two seats or by winning the 2024 presidential election along with a net gain of one seat. Based on national polling, Republicans are expected to win a seat in West Virginia and will only need one more seat to win the majority. Of the other 33 seats up for grabs, polling shows there are only two others that

Conversely, if the Democrats retain control of the Senate and Brown wins his reelection race, the leadership of the Senate Banking Committee is expected to remain largely unchanged. Brown has been a vocal advocate for stronger oversight of financial institutions and has recently called for significant reforms at the Federal Deposit Insurance Corporation (FDIC), following allegations of a toxic workplace environment under the current chair, Martin Gruenberg. Brown and fellow Democrat Senator Elizabeth Warren (D-Mass.), have both expressed support for Christy Goldsmith Romero,

If Republicans gain control of the Senate, Senator Tim Scott (R-S.C.), will become Chair of the Senate Banking Committee. Scott has already expressed skepticism about some regulatory measures, such as the Basel III Endgame proposals, which require banks to hold more capital in reserve—a move that could restrict liquidity and impact municipal bond holdings. This suggests a more conservative approach to banking oversight, potentially reducing the regulatory pressures on financial institutions.

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President Biden’s nominee to lead the FDIC, suggesting a continuation of the current regulatory stance if they maintain power. If Senator Brown loses his reelection, the gavel will likely fall to Senator Elizabeth Warren. Warren, the architect of the Consumer Financial Protection Bureau would pursue a rigorous regulatory agenda.

the gavel out of four. Rep. Andy Barr (R-KY), Rep. Bill Huizenga (R-Mich.), Rep. French Hill (R-AK), Rep. Frank Lucas (R-OK) have all thrown their hat in the ring. All four are seen as friends of the industry, broadly pushing back on overregulation and working to advance probusiness legislation.

On the House side, Republicans have been governing for the last two years with a razor thin majority of just two seats. Of the 425 seats up for election, only 22 of them are competitive. 11 of these seats are held by Republicans and 11 are currently held by Democrats. If both parties win the seats they currently hold, Republicans will end up with 221 seats, a three-seat majority. If either party flips seats it will either pad the Republican majority or create a Democratic majority.

At the moment it is impossible to predict what will happen in the general election. There are far too many factors that can impact a single Congressional election, changing the entire make up of Congress. What we can predict is there will likely be slim margins in both the House and Senate and the OBL is preparing to work with both parties to advance our public policy agenda.

House control will significantly impact the agenda of the House Financial Services Committee. If Democrats control the chamber, Ranking Member Maxine Waters (D-CA) will regain the gavel of the committee for the second time in her career. During her time as Chairwoman, Waters regularly criticized banking agency heads for not promulgating rules fast enough and has been vocal about reducing "junk fees" in banking, aiming to cap credit card late fees and eliminate fees for basic services. While Waters has focused on broader economic issues like price gouging, housing affordability, and prescription drug costs, her stance on banking regulation is clear: a move towards tighter oversight and consumer protection.

Evan Kleymeyer Senior Vice President of Government and External Relations, Ohio Bankers League ekleymeyer@ohiobankersleague.com

Current Chair Patrick McHenry (R-NC) announced his retirement from Congress earlier this year at the end of his term. The announcement opened a several person race to replace him within his caucus. Right now, there are three senior members of the committee vying for

Let us know!

Do you have promotions or news for your organization? Submit it to OBL for it to be included in a future installment of Around The Industry.

Send information to Audra Johnson at ajohnson@ohiobankersleague.com

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OBL CHAIRMAN’S CORNER

THE VITAL ROLE OF COMMUNITY BANKING IN OHIO AND THE SIGNIFICANCE OF THE OHIO BANKERS LEAGUE Community banks have long been the backbone of local economies in Ohio, serving as pillars of financial stability, growth, and innovation. Community banks are deeply embedded in the regions they serve, often knowing their customers personally and understanding the unique challenges and opportunities of their local markets. In Ohio, where small businesses and local industries are key drivers of economic activity, community banks play an indispensable role. Their involvement in the Ohio Bankers League (OBL) further amplifies their impact, ensuring they remain vital contributors to the state's economic health and future prosperity.

employing nearly half of the state’s private workforce.

Community banks are often the primary source of funding for these enterprises, providing not only loans but also financial advice, mentorship, and a personal relationship that goes beyond mere transactions.

The Importance of Community Banking in Ohio

The Role of the Ohio Bankers League

Ohio’s economy is characterized by its diversity, with thriving sectors in agriculture, manufacturing, healthcare, and education. Each of these industries requires tailored financial services that community banks are uniquely positioned to provide. Community banks understand the specific needs of local businesses, whether it’s a family-owned farm looking for seasonal loans or a manufacturing startup needing capital to expand. This local expertise allows community banks to offer flexible, customized solutions.

While community banks are already a cornerstone of Ohio’s economy, their involvement with the Ohio Bankers League significantly enhances their effectiveness. The OBL is a powerful advocate for the state’s banking industry, representing nearly 200 banks across Ohio. By participating in the OBL, community banks gain access to a wealth of resources, including educational programs, networking opportunities, and a unified voice in legislative advocacy.

Moreover, community banks are crucial in supporting small businesses, which are the lifeblood of Ohio’s economy.

According to the Small Business Administration, small businesses make up over 99% of all businesses in Ohio,

18 | OHIO BANKERS LEAGUE

Community banks also play a significant role in fostering financial inclusion. In many rural or underserved areas, they are the only banking institutions available, ensuring that residents have access to essential financial services. This includes everything from personal savings accounts to home mortgages, which might otherwise be out of reach.

One of the most critical functions of the OBL is its role in advocacy. The banking industry is heavily regulated, and staying compliant with state and federal laws is a complex, ever-evolving challenge. The OBL works tirelessly to represent the interests of community banks in the legislative arena, ensuring that new regulations

Networking is another significant advantage of OBL membership. Community banks can connect with peers, share best practices, and collaborate on initiatives that benefit the broader community. These connections can lead to partnerships that enhance the services offered to customers and strengthen the overall banking industry in Ohio.

The Future of Community Banking in Ohio support rather than hinder their ability to serve their communities. Through the OBL, community banks can influence policy decisions that affect their operations, from tax policies to lending regulations, ultimately benefiting the customers and communities they serve.

Education and professional development are other key benefits of OBL membership. The financial industry is constantly changing, with new technologies, regulations, and market conditions emerging regularly. The OBL offers a wide range of educational programs designed to help bankers stay ahead of these changes. From leadership development to specialized training in compliance and risk management, these programs equip community banks with the knowledge and skills needed to navigate the complexities of modern banking.

As Ohio continues to grow and evolve, the role of community banks will become even more crucial. The state’s economy is becoming increasingly interconnected with global markets, and the demand for personalized, locally-tailored financial services will only rise. Community banks, with their deep roots in local communities, are well-positioned to meet these demands.

Ron Zimmerly President & CEO, The Middlefield Banking Company OBL Board of Directors, Chair

ABA Proudly Supports Ohio Bankers I’m Janet, and I am your ABA representative. I’m helping bankers in Ohio make the most of ABA membership. Let me connect you with ABA’s experts and resources! Please reach out to me any time.

Janet Skelly Vice President, Membership • jskelly@aba.com • (202) 663-7657

Connect with ABA resources at aba.com/getstarted.

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FALL 2024 ISSUE

| 19

SUMMER BANKING INSTITUTE

A HISTORY, TESTIMONIES AND ROADMAP FOR THE FUTURE OF THE PROGRAM Marching into year four, the statewide initiative of demystifying banking stigmas and strengthening Diversity, Equity and Inclusion (DEI) efforts continued to match talented college students throughout the state with Ohio community banks for an immersive internship experience. In this article, those community banks and OBL Bank Members provide insights on how the OBL’s Summer Banking Institute (SBI) aligns with their core values.

Community banking holds a special place in the hearts of many in the state of Ohio. From championing voices at the statehouse to supporting their local elementary school, bankers are present in the communities they serve, a fact strongly emphasized through the Summer Banking Institute. Each year, Kimberley Mason, OBL’s Higher Education Partnership Manager, strives to educate interns on the balance between between banking as a service and the value banks bring to each individual they serve. The goal for the program centers on this equation Service + Value = Community.

Kimberley Mason OBL Higher Education Partnership Manager

As a first step each year, Kimberley works diligently with various colleges and universities throughout the state of Ohio to identify candidates that are ready to embrace the value of an internship experience with a community bank. Often these candidates are first generation college students or students with a diverse background. The SBI internship program aims to immerse each student in varying aspects of the bank, often opening their eyes to opportunities they did not know existed in the industry.

In a recent interview with our colleges and universities, OBL asked each how they prepare their students for their role as an intern in the program.

Sarah Grace McCollough, Assistant Director for Career Services at UC Blue Ash, said, “A strong GPA, interest in professional growth and networking skills are among the criteria for pre-program selection.” By creating these parameters, McCollough has found that the ones who work with the career services department are more confident in their application and know more about how to professionally interact with the OBL throughout the program acceptance process.

Matt Lambdin, Director of Experiential Learning at Ohio Northern University, seeks out students interested in the banking industry. Matt said about his partnership with the OBL, “Kimberley Mason is a great help, providing us with what the banks need. I try to recommend students who are seeking those skills.”

20 | OHIO BANKERS LEAGUE

After completion of his internship this summer, Evan Klarr shared his insights into the program. “My internship went perfectly. It has made me very interested in banking and I have begun to see this as starting place in my career.”

An old proverb once said, great opportunities to help others seldom come, but small ones surround us everyday and the internship experience at FFCB was only one of many great opportunities banks had to make an impact on the next generation of talent this summer.

Once candidates are selected for their internship opportunity, students like Evan Klarr get to experience value in community banking. As a rising senior this year, Evan learned from industry leaders at First Federal Community Bank in Dover, Ohio. Their President and CEO, Trent Troyer, shared with Evan Klarr the OBL why they participate in the SBI program and welcome students like Evan to their bank for the summer, “Sadly, when I talk to young people, they have such a skewed misperception of banking, and it is incumbent upon us leading banks to try to reverse that trend. Our interns have had their eyes open to the diversity of jobs available and the Summer Banking Institute is one way that we can continue to spread the word and train up this next generation of bankers.”

Organizational Development Specialist at First Federal Community Bank, Corianne Kocarek, shares what valuable hands-on experience they offer to the intern and the type of support they provide the intern for their development. “At FFCB, we like to talk through a few options with them to ensure we are achieving their personal goals. These goals are established from training and development and monitored by the intern and reporting manager. As the student continues to progress throughout the summer and within various departments, the intern receives constructive feedback on any assigned projects. It’s important for us to train successful future bankers.”

Pictured here is intern Stacy Griffith- Powell with a representative from Park National Bank during her internship.

The Summer Banking Institute program delivers a hands-on approach, not only supporting each intern, but also supporting each bank who has agreed to host an intern. Many are unaware of the work Kimberley Mason does to support OBL Member Banks from the program’s beginning to tp the end. Whether banks have been hosting interns since the inception of the program or taking a first run, OBL members at Hocking Valley Bank, The Union Bank Company and Peoples Bank have found comfort in working with Kimberley Mason and establishing a program that benefits both the bank and long-term goals of the industry.

Brian Young, President and CEO of The Union Bank Company, said, “Despite an initial hesitation into whether the program was something that would benefit our bank, we took the leap of faith a couple years ago based on our interactions with Kimberley Mason, the program leader at the OBL. Two years later we can report that it has been of huge value to our organization and well worth our time and monetary commitment. The value to the participants includes real world coaching from Ms. Mason and our leaders, experiences at the bank to help them identify their best role to serve others, and connections to team members that can help them throughout their entire careers.”

“To my surprise, the bank received so much more including the contagious passion of the participants about what community banks do every day and developing strategies to improve the bank’s entire internship program.

As a result, we have successfully recruited numerous interns throughout our markets this past year that are

Bank representatives get ready to kick off the Summer Banking Institute for 2024.

FALL 2024 ISSUE

| 21

Class of 2024 Logan Brady, Emily Clifton, James Hanselman, Adonay Kebede, Evan Klarr, Preet Labana, Anthony Lambert, Jackson-Hughes N’Cho-Allepot, Damari Lipscomb, Braeden Morse, Gabriel Narth, Kristian Pace, Lily Palisin, Stacy Powell-Griffith, Ryan Rosenberg, Jacob Thomas, Dar’neja Skipper, Elliottt Veenstra, Amir-Joelle Wells, Astria Williams, Marcella Wlodarsky, and Adam Zarour

helping us serve our clients better now and some will likely become team members in the future. Most importantly, this program answers the question for our bank and our industry: If we believe that young people are our future, what are we doing to recruit and prepare them to be the most successful leaders in our industry?”

Tammy Bobo, President & CEO of Hocking Valley Bank, said, “When we were approached by the OBL to participate in an internship program, we saw it as an opportunity to introduce an emergent leader into community banking.

Being able to expose someone to the vital roles within the banking industry was not only a goal for our organization but was a requirement during the candidate selection process. As a women led organization, empowering young women to be part of community banking is important and in today’s market, finding a candidate who could complement our team was equally important to us as well. We found that with the Summer Banking Institute and we found that with intern Emily Clifton.”

A rising senior at Ohio University and soon to be new hire, Emily Clifton was able to find a home with Hocking Valley Bank. In the beginning, Emily thought it would not align with her career goals, however after much enjoyment and reevaluation, her career goals and personal goals aligned because of how much she liked what she was doing within her internship.

As a newcomer to the SBI program, Senior Vice Presidents Michael Fracassi and Jason Silcott from Peoples Bank shared feedback on how their organizations success is poured into their intern. The first step for Jason and Mike centers on key qualities and expectations. “When selecting summer interns for

22 | OHIO BANKERS LEAGUE

the bank, we consider a positive, team-first attitude and willingness to learn and be coached as being the most important qualities. We expect to have to spend a lot of time teaching, training and developing interns, however our expectation is that time is spent on how to perform certain tasks/responsibilities and not on attitude and effort. The Ohio Bankers League offers training and development to all interns before day one to negate attitude and effort and work collaboratively with the host bank to create an added value experience.”

The OBL tries to keep their finger on the pulse of the industry, understanding succession planning and industry needs. OBL also understands that a company’s culture is reflective of their team as a whole. This idea is why the OBL finds the Summer Banking Institute as playing a pivitol role in the future of community banking, elevating teams so that the future looks bright and the positive culture that banks have been building for generations remains in place.

Nearly eight years ago, two gentlemen had a conversation about the banking industry with thoughts of diversity, succession planning and economic growth at the top of their Louis Beck Keith Borders mind. From there a new program called the Summer Banking Institute was born. Both Louis Beck, Chairman and CEO of Union Savings Bank, alongside Keith Borders, Chief Corporate Responsibility Officer and Vice President of Community

Thank you to our participating host banks for investing in the future of the interns and the industry: Civista Bank, Dollar Bank, FSB, FC Bank, A division of CNB, Federal Home Loan Bank of Cincinnati, First Commonwealth Bank, First Federal Community Bank of Dover, First Federal Savings and Loan Association of Lakewood, The Farmers and Merchant State Bank, The Hocking Valley Bank, The Union Bank Company, Park National Bank, People's Bank, Union Savings Bank/Guardian Savings Bank, Westfield Bank.

Thanks to our participating colleges and universities who entrust the Ohio Bankers League to educate, uplift and inspire their students.

Development, took a leap by partnering with Central State University, a local historical black college and university (HBCU) to accomplish their goals of creating a program that would be both beneficial to the future of the industry and to the intern. Everything the program is today, and all of its success was born from this one idea, credited to the two gentlemen who made it happen.

Beck and Borders wanted to provide an opportunity to black students in financial majors. Since its first cohort in 2016, Union Savings Bank has been changing the industry, one intern at a time. Beck and Borders saw the vision of workforce development changing and made a call to action. Due to its success, they encouraged the OBL to take the program statewide.

In 2022, Mason was hired to take the program to the next level. The OBL has been able to offer a statewide program that allows all OBL Member Banks to participate.

In addition, the OBL has been able to connect with dozens of future leaders from all over the state who are interested in a career in all different aspects of banking.

As the Summer Banking Institute program continues to expand and solve workforce development needs, the program needs more community banks to join and reap the benefits of hosting such talented interns.

Interested in learning more about the class of 2025, please contact Kimberley Mason- Higher Education Partnership Manager, 614-607-9707 or kmason@ohiobankersleague.com.

Bowling Green State University, Central State University, Kent State University, Ohio Dominican University, Ohio Northern University, Ohio University, Otterbein University, University of Cincinnati-Blue Ash.

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FALL 2024 ISSUE

| 23

INSIDE OHIO’S COMMUNITY BANKS

LOCAL LEADERS DISCUSS TALENT, ENGAGEMENT AND THE ROAD AHEAD Community banking plays a vital role in fostering local economies, particularly in states like Ohio, where small businesses and families rely heavily on these institutions for personalized financial services. Recently, OBL’s Director of Communications, Audra Johnson, embarked on a series of in-depth interviews with Ohio's community bank leaders—including Presidents, CEOs, and Community Development Officers—to gain insights into the challenges and opportunities facing these banks today. Their perspectives offer a unique glimpse into how community banks are navigating an evolving financial landscape while remaining committed to the communities they serve.

Keith Borders

Chief Corporate Responsibility Officer, VP of Community Development Union Savings Bank and Guardian Savings Bank

William Martin

Jim Nicholson

Ben Norton

Timothy E. Phillips

Jenny Saunders

Robie Suggs

Trent Troyer

Chalana Williams

President & CEO Fidelity Federal

Division President FCBank, a division of CNB

24 | OHIO BANKERS LEAGUE

These interviews delve into a range of topics, from the impact of regulatory changes and technological advancements to the importance of maintaining close relationships with customers.

Through candid discussions, Ohio's community bank leaders shared their strategies for staying competitive, fostering economic growth, and upholding the trust that has been the cornerstone of their success. This article captures the essence of these conversations, highlighting the pivotal role that community banks continue to play in driving local development and supporting the aspirations of Ohio's residents.

President & CEO North Valley Bank

President & CEO Warsaw Federal

President & CEO Buckeye Community Bank

President & CEO First Federal Community Bank

President & CEO First Federal Lakewood

SVP, Chief Community Development Officer First Federal Lakewood

Community Q: What do you think makes community banking different or unique from other larger institutions?

Keith Borders: Trust, education, information and helping stabilize communities are what sets us apart. Our services cut across the full community. Our business is a business that is grounded in the community. We can really walk with that individual through the entire experience. We build trust. Community banks are perfectly suited to building trust in communities and with individuals. We are physically located in the community, sometimes in areas where there may not be many banks available. In a bigger picture sense, a community bank really serves as a beacon for financial education, for community development, for community growth. We’re required to not only focus on the individual customer but also community development lending and support.

Bill Martin: We can be more agile, spending more time to understand and get to know our customers. Fidelity Federal is also a mutual bank, so our depositors own us.

I feel like this truly makes us a community bank. We don’t have to worry about the traditional shareholders, so we can focus solely on our community and our customers.

Jim Nicholson: It comes down to relationships and accessibility. The best example is the initial onset of COVID and how well community banks managed the PPP Program. We saw a big boost in the value of accessibility, being able to see someone face-to-face or a customer being able to pick up the phone to talk to their banker right away made all the difference. That is the essence of community banking.

Ben Norton: As a community bank, while we don’t have all the “bells and whistles”, we do have people and banking is a people business. There are three important things in a person’s life: their family, their health and their money. I remind my team that we can’t help with health and family issues, but we can help with money challenges, and by helping with money challenges, maybe one of those two others will be a little less stressful.

Tim Phillips: As a community mutual bank, we consider ourselves a community asset, similar to the local library.

And part of that responsibility is to take action in the communities we serve. One way we do that is by giving back, not only monetary donations but with our time. Our employees donated over 1,000 hours of their personal time to organizations within our community in 2023.

Jenny Saunders: What makes community banking so special beyond providing financial services is that every dollar that comes into our doors we reinvest right back out

into our community where we sit. Whether we are using it to support a Concerts on the Green, or a mentoring program at the local high school, or the food pantry, or small businesses, women owned businesses, all of those businesses that are right here, we’re investing in them.

In addition, you are going to find an incredibly dedicated group of employees that live here. We’re invested in the community because this is where we live, our parents live, our neighbors live. Being able to contribute and being able to help make it a better place to live, that is what makes community banks incredibly special.

Robie Suggs: We can spend time with our clients. When our customers walk in the door we know their name and their story. We can give advice, and we can give them personalized service. We don’t want our clients to suffer if something is happening in their life. We currently have two bilingual employees on staff so that we can better service those marginalized communities. We have the ability to provide those resources because we are a Mutual MDI and we are in tune with the needs of those around us.

Trent Troyer: We make decisions here locally. So, when you are filtering those decisions, you are trying to decide what is best not only for the person involved, but for your employees and for your community. I think that filter gives you the ability to make an impact. I am a proponent of community banking but also banking in general. We have a diverse industry because of the customers we serve, and we all serve a purpose. We may not be able to service a large corporation, but we can serve the small business down the street that plays a vital role here in our local community.

Q: What specific initiatives has your bank undertaken to support local small businesses and entrepreneurs?

Tim Phillips: Before things got busy with COVID and the PPP Program, we provided bridge loans to business customers in need. This was well before the details of the PPP Program were rolled out. More recently, we have become a Preferred Lender for the SBA. We have shifted a lot of focus to SBA outreach, and we have hosted a number of large events that benefit our business clients.

They bring guests and everyone networks with one another, eventually becoming each other’s customers.

The collaboration is of real value.

Trent Troyer: We participate in a small business advisory council as part of our local small business development center. During the pandemic we made a significant number of PPP loans, and we are one of the top small business lenders in our area. We are investing in the future of the small businesses in our area by being a trusted resource and financial partner for them.

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INSIDE OHIO’S COMMUNITY BANKS

Q: Can you share examples of partnerships or collaborations your bank has with local organizations or non-profits?

Q: How does your bank ensure that it is meeting the financial needs of underserved or marginalized groups in the community?

Bill Martin: We have a program called Fid Fed Cares. We pick two employees each month and they get to choose a charity to give $500. So, that means we give $1,000 a month to charities that our employees care about. It is one of our most popular programs and our employees enjoy being able to give back to a cause they care about. We’ve given to dozens of local non-profits since the inception of the program. All of them local and all of them deserving.

Keith Borders: A key partner in the greater Cincinnati area, our back yard, is Collective Empowerment Group, a coalition of African American churches, pastors, as well as minority owned businesses of about sixty plus companies. Union Savings Bank, Guardian Savings Bank, First Financial Bank and Center Bank are all strategic partners with this coalition. One of the types of initiatives we do is select a cohort of anywhere between 10 and 30 individuals that are potential borrowers, looking for a home. We will take them through six weeks of home ownership education called the Pathway to Homeownership and cover everything from application to closing and every step in between. The individuals, after the six weeks, are ready to take that next step. Additionally, I am consistently emphasizing the importance of a relationship with a financial institution, especially with those who are unbanked or underbanked.

I tell these individuals about how we have customers who first established a relationship with us 40 years ago and we are now helping their grandchildren buy a home.

Having a banking relationship is crucial for underserved or marginalized groups.

Jim Nicholson: We’re building better communities so everything we do incorporates the individuals where we live and work. We not only support over 100 nonprofits with monetary donations, but we are very active in volunteering. Whether it is civic groups like Rotary or Kiwanis, or through foundations or city organizations, we have employees serving on boards or giving their time to make an impact every day.

Jenny Saunders: FCBank was really looking at each of our market areas closely to address the needs of that particular area. Once we decided upon the needs, we got involved. In Bucyrus we got involved with the local Chamber of Commerce to be out there in the community in both monetary commitment and volunteerism. We really wanted to invest in the downtown area because things were moving out and we wanted businesses to stay there. It is too hard once it is gone to try and bring it back. Once other businesses saw us out there in the community, they got involved as well, which makes our communities much more successful, and they thrive. I would be remiss if I didn’t mention that we’re the official community bank of the Columbus Crew. For a community bank to be able to partner with a professional team like that has made a huge impact for us. Finding opportunities where you can use a combination of things like building branches, things like the involvement with The Crew, even digital channels, helps you in many ways to meet people where they are, both literally and figuratively, in their life. The Crew has a very active foundation that is community focused which is a major part of the reason why we pursued it, because we liked the synergy.

Trent Troyer: We view our role in the community as an essential participant in social, civic and economic activities. We have a state-of-the-art education center that provides a space for local non-profits to use as a donation in-kind. In fact, we have 70 people here this week doing a training session. Last year we hosted over 50 events, and we will exceed that number this year.

26 | OHIO BANKERS LEAGUE

Jenny Saunders: When I came to the bank, there were not many women in the C-Suite or in managerial positions. I wanted to change that. I looked at the market and really dug into how we could be the bank that women would want to bank with. We deliberately hired women commercial bankers, women in wealth management, and women in trust. We have supported the Ohio Chamber’s Women in Business Summit and many other women’s programs throughout the area.

The bank has started a new division called Impressia Bank, which was built for women in business. At the end of the day, we know women entrepreneurs have struggled to get capital, so it is something I am very passionate about, Mary Kate Loftus, President of our sister division, Impressia Bank, is passionate about and CNB is passionate about. We also offer the Fresh Start Checking which is certified through the state and we just got our go-live date for the Homebuyers Plus Program. We’re leaning into that and helping those who are first time homebuyers looking to save.

Robie Suggs: As a Mutual Minority Depository Institution (MDI), we focus mainly on minorities and being a positive force for change. We are currently launching a Home Repairs Program, trying to help those that are in need of home repairs get low-cost funds for those projects. This is a collaboration with several local non-profit organizations. Home repairs for low to moderate income families are definitely difficult to do at

times. We are also working with the Black Developers Conference, in conjunction with Council Member Reggie Harris, to support these small business owners by providing opportunities for mentorship or to establish a relationship with a banking institution. These programs help underserved and marginalized communities to have a relationship with a bank, one that cares about their well-being.

Chalana Williams: We have a Community Development and Fair Lending Committee which is made up of many different employees throughout the bank. This committee makes sure we are meeting the needs of the community by putting “feet on the ground.” We are out there having dialogues with those community partners to find out what the needs are and how we can meet those needs, especially in the low to moderate income areas. As a result, in 2022 we partnered with BankOn to introduce our Access Checking account to make banking more accessible to the under and un-banked in our communities.

Q: In what ways does your bank support local economic development and job creation?

Jim Nicholson: At North Valley, we feel like we have a core competency in small business lending. There’s a credit box and if a business fits squarely in the credit box, they are going to be fine no matter what size bank they are working with. I feel like where community banks add value is when you get toward the edges of that credit box, or maybe even just outside. It is the intangibles community banks provide because of the relationships we have and our ability to see the complete picture, not just what is on paper that goes through a model. This allows us to work with many small businesses to promote economic growth in our area.

Ben Norton: In October, we will celebrate our 25-year anniversary. In the last 12 months, we have moved from our original location, we opened a loan production office, we opened a new branch, and we opened a new operations center. We’re expanding, creating new opportunities to be an employee of the bank and we’re hiring locally. Our office we recently opened in LaGrange, Ohio fulfilled a tremendous need, as LaGrange was a banking desert. Customers no longer have to drive 20 miles to do their banking, get loans and access services.

Q: How does your bank incorporate community feedback into its products, services, or policies?

Tim Phillips: As a Mutual, we’re depositor owned so we answer to our customers every day. That is our shareholder. We focus on talking about being a Mutual

because a lot of people do not understand it. We want our customers to understand they have ownership in the bank, so we want to hear back from them. We listen closely to their feedback, whether concerns or compliments.

Jenny Saunders: Everything we do is to make our customers, employees and shareholders happy. That is written in our core values. We take feedback very seriously because we cannot fulfill our core values if we are not doing so. We cannot grow, get better or provide our customers with what they want if we are not listening to feedback.

Robie Suggs: We want to be a trusted community partner.

We want to be a resource where people can come in and give us feedback and we listen. We want to be a resource for those people who have been using payday loans and help them understand that this is not their best path.

We’re doing community listening sessions so we can better understand the needs and are putting together services to support them.

Q: What are some challenges your bank faces when trying to empower the community, and how do you address them?

Bill Martin: The challenge is keeping up with the changes in technology, but also still having a physical presence.

We don’t want to build a giant brick and mortar branch, but we need to have a physical presence in the communities we serve. We know we can’t be everything to everybody, so we must be strategic in attracting the next generation.

Robie Suggs: We have to continually talk with the businesses and residents in our area about how important it is to have a financial institution that truly wants to work with them. It is vitally important to have a relationship with a bank that is looking for your input on the things we are currently doing and some of the things we are considering doing going forward.

Q: How does your bank promote financial literacy within the community, and why are these programs important?

Bill Martin: We have an older population of customers, and so we’re looking at ways to attract the younger generation. One way we are doing that is to do a lot of financial literacy in the schools. We developed a game called “The Game of Life” and we use that in the classrooms of our local schools. We are also in the process of making the game available online so that we can put it on our website. This will provide education to everyone, making it easily accessible. By educating our youth on financial literacy, we are providing them with

FALL 2024 ISSUE

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INSIDE OHIO’S COMMUNITY BANKS

the tools to be successful in their future and to also understand the importance of a banking relationship. The hope is they will become our customers someday.

Jim Nicholson: We work with Project Blueprint, a group of Zanesville Police Officers that mentor at-risk youth. We provide financial literacy education to young men ages 10-17 through that program. We work with Big Brothers Big Sisters to help with their financial literacy program as well. We partner with Forever Dads, providing education on credit, professionalism and budgeting, helping dads that have been incarcerated or addicted get back on their feet and be a better parent. Most of our financial literacy focuses on that underserved, or marginalized community.

Ben Norton: We sponsor several schools with the Banzai program. Leadership Lorain County also has a program for high school students, and we are the financial literacy sponsor of the program. This program helps not only the students but then they go home and educate their family members as well. This makes for better financial literacy all around.

Chalana Williams: We collaborate with community partners to find out what the needs are. There is a tremendous need for financial literacy and so we offer online adult education as well as youth programs.

You don’t even have to be a customer of ours to take advantage of these programs as we make them accessible through our website and through many of our community outreach programs.

Planning for the Future Q: What long-term strategies is your bank implementing to ensure it remains a vital part of the community in the future?

Bill Martin: You have to look at all of your options when it comes to the future. How can you organically grow and keep your identity so you can compete with the bigger banks? You have to look to find markets you are not in right now and make yourself more convenient. You have to be strategically agile and be open to most possibilities.

Jim Nicholson: We’re looking to continue to provide relationships to our customers but also offer the technology that customers value. We’re going to stay abreast and figure out what is the right technology to implement and when.

Robie Suggs: We’re doing a digital transformation to remain relevant in the future with the next generation.

We’ve overhauled our online and mobile banking and are

28 | OHIO BANKERS LEAGUE

continuing to improve day by day. We are also looking to collaborate with other community banks in order to remain strong. Warsaw Federal is part of a group of Mutual Banks that work together to share resources but maintain our autonomy in our own community. This sharing of resources is incredibly valuable. Lastly, we are collaborating with other Minority Depository Institutions to make a larger impact.

Trent Troyer: You just have to be very engaged in the industry, your community and in the economy of the state, understanding what is going on. We are constantly changing our delivery channels to meet customer needs.

We are very connected to our associations whether it is state or national, as well as having a purposeful connection with our core processing partner to make sure we are on the cutting edge of technology.

Q: What do you see as the biggest challenges community banks are facing now and for the future?

Keith Borders: I think ensuring that we stay attractive for the next generation by clearly defining what career paths look like in a community bank. I think that means we must continue to educate and explain what roles are available, outside of accounting and finance. Community Banking must prepare itself to be attractive to future talent by creating pathways for students to enter our bank, not just what has been traditionally offered. We also need to have cultures that are welcoming to diversity and inclusion because we know the demographics in the workforce are changing. How do we do that? We have leaders that understand and are open to the change in the demographics, and cultures that embrace those changes.

Ben Norton: Talent acquisition. Community Banks have a different expectation of employees to wear many hats. Sometimes when you hire talent from a larger institution, they are not used to doing more than what they have done in their previous job. It is a challenge to find someone who has the right expectations and the right attitude. Also, the continuing challenge is going to be the regulatory environment. They are passing down “best practices” from large banks, expecting community banks that do not have the same resources to follow suit. Lastly, I think maintaining relationships with business customers through succession to the younger generation is a challenge all community banks are facing.

Tim Phillips: It has gotten really expensive to be a community bank. The cyber threats, the compliance, the fraud. All of these are things that keep a CEO up at night.

We have an obligation to educate our customers and employees on what we are seeing. We have a very active fraud prevention section on our website to encourage our customers to be aware of what to look for and what

some of these scams look like. However small, this can stop some of the drips from the bucket. Gaining scale and minimizing expenses wherever we can are crucial.

Jenny Saunders: The current feeling in Washington is that banks, in general, are a public utility, that we don’t need very many of them and there’s a deep misunderstanding of the value we bring. It’s like we’re the proverbial punching bag. Just three and a half years ago we were the heroes delivering PPP, doing it because we wanted to help our communities. Here we are just a few years later, and they’re regulating us more than ever. I do believe it is the current political environment and the regulatory agencies that are our biggest threat to our industry. I am going to say this, and it is going to sound incredibly dramatic, but I do believe we are fighting for our existence right now.

Trent Troyer: Talent. Over the next 10-15 years we won’t overcome the shortage of qualified workers in the workforce, in all industries. So, talent rises to the top of everyone’s list. You have to have programs to train people, to motivate people and to retain people. This is a people business and so it has become one of the most important issues.

Q: How is your bank preparing to address the financial needs of younger generations who might have different expectations and values?

Tim Phillps: We have engaged with younger community members to understand what is important to them and how they view the world. We went in thinking they would care the most about the altruism of our bank, which was important, but they cared equally about functionality.

They want ease of use and convenience. We are working on integrating their feedback by enhancing our digital offerings.

Developing the Next Generation of Leaders Q: What programs or initiatives does your bank have in place to develop and mentor future leaders within your organization?

Bill Martin: Our Board is having candid conversations about succession planning not just for the bank but also for the Board. The sooner we get the successors working in that role the better they will understand the job and the likelihood of retention goes up. So, I think identifying that the next generation of leadership is incredibly important and then working with them on early development is the best strategy.

Jim Nicholson: We’ve been mentoring our young people and educating them on the bigger picture in banking and what the career paths and opportunities in banking could be. We have put a stronger emphasis on leadership training and are sending people, not only to OBL leadership programs, but the Graduate School of Banking in Madison. We’re investing more in their future. We also encourage our employees to refer others to the bank, and those have been some of our best hires.

Jenny Saunders: Well, we use the OBL of course! But we also have a leadership cohort within our organization.

They are hand selected and there is a specific program they follow. They get to meet with executives, they have keystone projects, and they present them to the board. We have used some of those projects to help move the bank forward. We have very robust professional development plans that we review every six months as well.

Trent Troyer: We are constantly trying to make the employee experience rich here at our bank. We focus not just on coming to work here every day but being a part of positive change in our community. We do not have any hybrid or remote opportunities because we feel like in-person collaboration is still an important factor for long-term career growth and thus the success of our bank. That also comes from the fact that we are located in rural Ohio, so most people live right around the corner from where they work. So, to this point, we are now fully staffed, but it is always important to continuously make the work experience positive to retain your talent. One of the biggest joys of my life as a leader is to see potential in people and to help them realize that potential. We’re dedicated to seeing our employees succeed.

Chalana Williams: We provide a mentorship program within the bank to our employees. We also have a women's ERG that brings together colleagues from across the bank for professional development. In addition, First Federal Lakewood has a really robust internship program, some of which are from the OBL Summer Banking Institute, and we make sure it is meaningful work that the interns are doing. We have several interns, from this session alone, who are going to stay on and work through the fall.

Q: In what ways does your bank encourage young professionals in the community to pursue careers in banking or finance?

Keith Borders: One of the key initiatives that Union Savings Bank and Guardian Savings Bank initially founded is the Summer Banking Institute, the internship program that OBL now oversees. We just had seven students complete the program in 2024. They came from the University of Cincinnati and Central State FALL 2024 ISSUE

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INSIDE OHIO’S COMMUNITY BANKS

University, a historically black college and university.

The interns worked in different departments, rotating to gain additional experience. We feel that is important because the students get to understand the full process of a mortgage and the details of how it is created, determined, etc. Following their internship, students will have the knowledge and experience to help propel them into a career in banking or that will help them with their personal home purchase in the future. To date, we have had over 70 students go through the Summer Banking Institute internship program. Developing the next generation of talent is something we are most proud of and the fact that often times the students go back to their small hometown and educate their parents, friends and family members about what they have learned during their time at our bank, that is the most valuable takeaway of all.

Robie Suggs: We have been actively seeking a few new employees to join our team and it has been a real challenge. As I talk to my colleagues at other banks, they are having the same issues. We are trying to overcome people’s expectations of what it looks like working for a bank. We try and encourage those when we are out in the community to learn more about banking as a career and talk about how they can climb the ladder to success. I am a walking example, having started in the back office.

Chalana Williams: When we are out in the community, we are talking about ALL of the careers available in the bank beyond what they see when they walk through the front door. We talk about everything from legal to marketing and everything in between.

Ben Norton: We’re looking for people with the right attitude and then the bank can teach them the aptitude side of things. It is going to be more work but if you hire the right attitude and they are smart and curious and they want to learn, we can train this person up and show them the path forward. I think this is encouraging to young professionals that maybe are just starting out and are curious about banking but don’t know how to get started.

Ohio Bankers Benefits Trust

COMING TOGETHER TO CONTROL BENEFIT COSTS In today’s competitive marketplace, benefits have become as important as compensation when hiring or retaining the best and brightest. But health insurance is not inexpensive.

The Ohio Bankers Benefits Trust was developed in 1952 to mitigate health benefits costs by bringing bankers together.

When we harness the collective resources of Ohio’s banks and thrifts, everyone wins.

For more information about the OBL health plan options contact: OBBTCustomerService@ohiobankersleague.com

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OHIO BANKERS BENEFITS TRUST

Register Your Team Today!

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1:15 – 1:45 p.m: OBL BankServices Expo 1:45 – 2:30 p.m.: Learning Tracks: Take 2 Watch for complete learning track details.

WEDNESDAY, NOV. 13

2:45 – 3:30 p.m.: Learning Tracks: Take 3 Watch for complete learning track details.

2:30 – 4:30 p.m.: CEO Roundtables Join in peer conversations with CEOs from like-sized institutions. Topics based on banker feedback and led by OBL executives.

3:45 – 4:30 p.m.: Learning Tracks: Take 4 Watch for complete learning track details.

2:30 – 4:30 p.m.: Lessons in Leadership Debbie Peterson, Career Growth Strategist, Getting to Clarity, LLC- Learn how to navigate the complexities of your career, your team and your departments with a clear and focused framework to guide you.

5:00 – 6:30 p.m.: Welcome Reception This premier reception is the place to be as we kick off the networking events at the 2024 OBL Main Event!

DINNER on Your Own 9 :00 – 11:00 p.m.: OBL BankPac Silent Auction & After Party Unwind from the day’s events at this late-night reception featuring desserts, music and more. Plus, attendees have the opportunity to contribute to the Ohio BankPac while giving it your best shot to win!

Prizes awarded to the highlight bidder while everyone wins by participating.

8:00 – 10:00 p.m.: Preview Party & MORE Enjoy a casual gathering at this late-night event. The reception, held in the OBL BankServices Expo, will feature cornhole, games and more! Watch for cornhole tournament sign-up details.

8:00 – 9:15 a.m.: Breakfast & Prizes in the OBL BankServices Expo

THURSDAY, NOV. 14

9:30 – 10:15 a.m.: OBL Annual Business Meeting

8:00 – 9:00 a.m.: Breakfast & OBL BankServices Expo Visit with more than 50 OBL service providers, play an Expo game and win valuable prizes!

10:15 – 11:30 a.m.: Closing Keynote Connecting What Matters: Employee and Customer Experiences That Win, Jeannie Walters, CCXP, CSP, Founder & Chief Experience Investigator, Experience Investigators

9:00 – 10:15 a.m.: Welcome & General Session Under Pressure: Banking Leadership Lessons from Below the Surface, Sam Maule, Head of Business Development, Moov.io, and Former U.S. Navy Submariner 10:15 – 11:00 a.m.: OBL BankServices Expo 11:00 – 11:45 a.m.: Learning Tracks: Take 1 Watch for complete learning track details.

11:45 a.m. – 1:15 p.m.: Lunch & Industry Awards Celebrate 2024 as we have lunch and present OBL Industry Awards.

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FRIDAY, NOV. 15

11:30 a.m.: Program Concludes

LEGAL Track Takes 1 – 4 Please note the 60-minute Legal Track sessions vary slightly, however they allow for Legal Track attendees to fully participate in the General Session and meals.

Take 1 – 10:15 a.m. – 11:15 a.m.

Take 2 – 1:30 p.m. – 2:30 p.m.

Take 3 – 2:40 – 3:40 p.m.

Take 4 – 3:50 – 4:50 p.m. *CLEs will be available for those that pre-register

Opening Keynote Under Pressure: The Dive into Banking Excellence Sam Maule, Head of Business Development, Moov.io, and Former U.S. Navy Submariner The pressures facing the banking industry are substantial and growing exponentially in the digital age. Submerged beneath the waves, a submarine crew faces extreme conditions and must operate with absolute precision. In this captivating session, former U.S. Navy submariner and banking industry veteran Sam Maule will draw upon his expertise in high-stakes decision-making to provide banking leaders with a unique perspective on managing risk, embracing innovation, and cultivating a resilient organizational culture.

Explore strategies for seamlessly integrating legacy systems with emerging technologies, maintaining regulatory compliance while fostering agility, and empowering your team to thrive in the face of mounting pressures.

Sam Maule is an active mentor, thought leader and south-after speaker focusing on the human element of digital and banking innovation. Sam is a former submariner, ex-Googler, banker, start-up executive and entrepreneur. He has more than 25 years of experience working in the payment, mobile and banking space across North America and Europe for both global banking and technology companies. He will use case examples and audience interaction as he helps attendees thrive under the pressure of today’s financial services environment.

Closing Keynote Connecting What Matters: Employee and Customer Experiences That Win Jeannie Walters, CCXP, CSP, Founder & Chief Experience Investigator, Experience Investigators Delivering exceptional customer experiences hinges on having engaged, empowered employees. Jeannie Walters, CCXP reveals how organizations can create a culture of customer-centricity by aligning employee and customer experiences.

Too often, vague directives like "be customer-focused" fail to resonate with employees or drive meaningful change. Walters will share three universal truths that demystify customer experience (CX) and provide a clear blueprint for action at all levels of the organization. .

Attendees will learn how to define CX in tangible, actionable terms that improve both customer loyalty and employee engagement. Program-goers will also gain insights into the data that matters for delivering seamless, personalized journeys. Everyone will discover ways to build internal coalitions hat break down silos and facilitate a cohesive, customercentric approach across teams and touchpoints Whether a C-suite leader, marketer or a leader from another area of the organization, this keynote will equip attendees with practical tools to elevate experiences for customers and employees alike. Don't miss this opportunity to become a positive change agent championing meaningful customer and employee connections.

Jeannie is an award-winning customer experience expert, international keynote speaker and Founder of Experience Investigators. Trailblazing the movement from “Reactive Customer Service” to “Proactive Customer Experience,” Jeannie is considered the leading authority for improving both employee and customer relationships. A Certified Customer Experience Professional and charter member of the Customer Experience Professionals Association, Jeannie’s worked with numerous Fortune 500 companies including Orangetheory Fitness, SAP, Comcast and JPMorgan Chase.

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SHOW TIMES & GENERAL INFORMATION General Admission

PARKING

A registration to The Main Event includes all meals and functions as outlined in the Schedule-at-a-Glance. All attendees are welcome to attend any Learning Track of interest. Legal Track requires pre-registration.

Valet parking at The Hyatt Regency Columbus is $40/night with unlimited in-out privileges; and $22/daily event valet. Self-parking in the Chestnut Street Garage is $22/night with inout privileges.

The Main Event – Full Member Registration - $695 Legal Track Registration - $695* Pre-registration is required for the Legal Track to be awarded CLEs.

Questions?

For general inquiries, contact Susan Poling Jones at spoling@ohiobankersleague.com For registration assistance, contact Megan Peiffer at mpeiffer@ohiobankersleague.com For sponsorship or exhibitor inquiries, contact Paige Houlihan at phoulihan@ohiobankersleague.com

Hotel Information All sessions for the 2024 OBL Main Event will be held at the Hyatt Regency Columbus, 350 N. High St., Columbus, Ohio 43215. The OBL has reserved a room block at the Hyatt at the rate of $189/night Reservations can be made online, by scanning the QR code or via phone at 614-463-1234 through October 18 or while space remains.

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cancellation policy Cancellations received in writing by Oct. 30 will be fully refunded minus a $100 processing fee. No refunds will be available after Oct. 30. Substitutions are welcome at any time.

HOW MARKETING AND PROMOTION ARE EVOLVING FOR COMMUNITY BANKS For more than 30 years, Spry has been dedicated to supporting community banks with a comprehensive range of brand optimization services, including print, promotional items, marketing solutions, and streamlined operational strategies. Throughout our journey, we've witnessed significant shifts in the marketing landscape, giving us valuable insights into the future direction for community banks.

Community banks have long been the backbone of the American financial system, offering personalized services, fostering local economic growth, and maintaining close-knit relationships with their customers.

Despite the challenges posed by large financial institutions and the digital banking revolution, community banks remain a vital part of the industry. However, to thrive in the future, these banks must adapt their marketing and promotional strategies to align with the evolving landscape. This article explores how community

banks are setting themselves up for the future by embracing innovative marketing approaches while staying true to their core values.

The Unique Value Proposition of Community Banks Before delving into marketing strategies, it’s important to understand what sets community banks apart. Unlike large national banks, community banks are deeply embedded in the communities they serve. They prioritize relationships over transactions, offering a level of customer service that larger institutions often cannot match. This focus on personalized banking experiences and local economic development gives community banks a unique value proposition.

Consumers increasingly crave authenticity and personalized experiences, and community banks have a natural advantage. However, this advantage can only be FALL 2024 ISSUE

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This approach not only helps in customer retention but also attracts new customers who are seeking reliable financial information.

SEO and Local Search Optimization: SEO is crucial for ensuring that a community bank’s website ranks highly in search engine results. Local search optimization is particularly important for community banks, as they primarily serve customers within specific geographic areas. By optimizing their online presence for local search, community banks can ensure that potential customers in their area can easily find them when searching for financial services.

Personalization and Customer Experience fully realized if these banks effectively communicate their value to both existing and potential customers.

Digital Transformation and Its Impact on Marketing The digital age has transformed every aspect of banking, from how services are delivered to how banks engage with customers. Community banks, traditionally slower to adopt new technologies compared to larger institutions, have recognized the need to embrace digital transformation to remain competitive.

One of the most significant shifts has been in digital marketing. Social media platforms, search engine optimization (SEO), and content marketing are no longer optional—they are essential tools for reaching today’s tech-savvy consumers. Community banks are increasingly investing in these areas to build brand awareness, engage with customers, and attract younger demographics who may not have considered a local bank otherwise.

Social Media Engagement: Social media is a powerful tool for community banks to connect with their customers on a more personal level. Platforms like Facebook, Instagram, and LinkedIn allow banks to share stories, highlight community involvement, and provide valuable financial tips. By showcasing their commitment to local communities, community banks can differentiate themselves from larger institutions that often lack this personal touch.

Content Marketing: Content marketing has also become a key strategy for community banks. By creating and sharing informative content—such as blog posts, videos, and newsletters—banks can position themselves as trusted financial advisors. Topics like financial literacy, small business financing, and homebuying tips resonate with customers and demonstrate the bank’s expertise.

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One of the key strengths of community banks is their ability to offer personalized service. However, in the digital age, personalization goes beyond knowing a customer’s name when they walk into a branch. It involves using data and technology to tailor experiences and communications to individual needs and preferences.

Data-Driven Marketing: Community banks are increasingly leveraging data to enhance their marketing efforts. By analyzing customer data, banks can identify patterns and preferences that allow them to deliver more relevant and personalized marketing messages. For example, a bank might use data to identify customers who are likely to be interested in a home loan and then target them with personalized offers and educational content about the mortgage process.

Customer Journey Mapping: Understanding the customer journey is essential for delivering a seamless experience. Community banks are investing in customer journey mapping to identify touchpoints where they can engage customers more effectively. By understanding how customers interact with the bank—from the initial search for a financial product to the onboarding process—community banks can identify opportunities to improve the customer experience and reduce friction.

Omnichannel Marketing: To meet the needs of today’s customers, community banks are adopting omnichannel marketing strategies. This approach ensures that customers have a consistent experience across all touchpoints, whether they are interacting with the bank online, via mobile, or in person. By providing a seamless and integrated experience, community banks can build stronger relationships with customers and foster loyalty.

Community Involvement and Social Responsibility Community banks have always been deeply involved in the communities they serve. This involvement is not

just a marketing tactic—it’s a core part of their identity.

However, as consumers become more socially conscious, community banks are finding new ways to leverage their community involvement as a key differentiator.

Cause Marketing: Cause marketing is a strategy where businesses align themselves with social causes that resonate with their customers. For community banks, this often involves supporting local nonprofits, sponsoring community events, or offering financial education programs. By aligning with causes that matter to their customers, community banks can strengthen their brand and deepen their connections with the community.

Corporate Social Responsibility (CSR): CSR is becoming increasingly important to consumers, particularly younger generations. Community banks are highlighting their CSR initiatives in their marketing efforts, whether it’s through environmentally sustainable practices, community development projects, or efforts to promote financial inclusion. By showcasing their commitment to social responsibility, community banks can appeal to socially conscious consumers and differentiate themselves from larger, less community-focused institutions.

The Importance of Trust and Transparency Trust in financial institutions has been eroded by scandals and economic crises, community banks have an opportunity to position themselves as trustworthy and transparent alternatives. This is especially important as consumers become more discerning and demand greater accountability from the businesses they patronize.

Transparent Communication: Community banks are emphasizing transparency in their marketing communications. Whether it’s clearly explaining fees, outlining the benefits of different financial products, or being upfront about potential risks, community banks are working to build trust with their customers through honest and transparent communication.

Customer Reviews and Testimonials: Online reviews and testimonials have become a powerful tool in building trust. Community banks are encouraging satisfied customers to share their positive experiences online, whether through Google reviews, social media, or the bank’s website. These testimonials serve as social proof and can be particularly persuasive in attracting new customers who are researching financial institutions.

However, by investing in compliance technology and staying ahead of regulatory changes, community banks can turn compliance into a competitive advantage. By demonstrating their commitment to regulatory excellence, they can build trust with customers and regulators alike.

Customer Education: As financial products and services become more complex, customer education is becoming increasingly important. Community banks have an opportunity to differentiate themselves by offering comprehensive financial education programs. By helping customers understand their financial options and make informed decisions, community banks can build long-term relationships based on trust and mutual respect.

Embracing the Future While Staying True to Core Values Community banks are a vital part of the financial industry, providing essential services that support local economies and foster close-knit communities. As the banking landscape continues to change, community banks must adapt their marketing and promotional strategies to stay competitive. By embracing digital marketing, personalization, community involvement, and transparency, community banks can set themselves up for success in the future.

However, as they embrace these new strategies, it’s crucial that community banks stay true to their core values. The personalized service, deep community involvement, and commitment to customer trust that have long defined community banks are not just marketing tools—they are the foundation of their success. By balancing innovation with tradition, community banks can continue to thrive in an increasingly competitive industry, ensuring that they remain a vital part of the financial landscape for years to come.

Jennie Brady Director of Creative Solutions, Spry

Challenges and Opportunities Ahead Regulatory Compliance: Regulatory compliance is a significant challenge for all banks, but it can be particularly burdensome for smaller community banks.

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STEPS OF THE STATEHOUSE

INDUSTRY SCORES KEY LEGISLATIVE VICTORIES PRIOR TO SUMMER RECESS In a whirlwind of legislative activity prior to the summer recess, OBL scored key victories benefiting the industry.

After significant legislative stagnation this year, OBL successfully advocated for several fixes to issues brought forward by members including addressing an important issue impacting public deposit eligibility, fixing problematic legislation that previously passed regarding electronic automotive titling, and others. The General Assembly is now out for recess and will likely not return until after the November election. Key victories for the industry include: Public Depository Eligibility: Statutory language disqualifying any institution subject to a cease-and-desist or consent order from ANY regulator from holding public deposits in Ohio was brought to light following the increased use of these orders impacting member across the size spectrum. This increased usage by the Biden Administration and weaponization of some regulatory agencies was causing significant concerns that some banks would be disqualified for issues that do not impact the actual health or liquidity of the bank, the key “red flag” issues the statute was meant to draw attention to. OBL worked extensively with the Ohio Treasurer of State’s office as well as legislative leaders to address this issue by raising the bar for disqualification from a consent order or cease-and-desist order to a prompt corrective action (PCA) directive which is a higher bar and only issued for capital or liquidity issues.

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Additionally, the new language provides a waiver method for the government entity placing the public deposit to continue with the banking relationship if it is in the public interest or if there needs to be a transition period to move the accounts. This was a big win and needed to be handled expeditiously to fix the issue prior to the December application process to hold state funds.

Electronic Automotive Titling: After a long and arduous path, OBL was finally able to successfully repeal language added to the Transportation Budget last year that significantly impacted the process when a motor vehicle with an electronic title is paid off.

The process required the lender to provide a written notice to the vehicle owner asking whether the owner would like a physical, paper title or an electronic title, and if the individual chooses a paper title, getting and providing the paper title at no cost. This was a logistical and administrative nightmare and left banks in a position to choose what law to violate. OBL was able to negotiate and successfully the repeal of this language and replace it with language that will require lienholders to include a statement in lien release letters directing consumers to the BMV’s website for additional information on electronic titles. The repeal will be effective within 90 days of the Governor’s signature, which has not yet happened, and the new requirement to include the language in lien release letters will take effect January 1, 2025.

County Recorder Modernization/Electronic Recording: Legislation to require the availability of electronic recording throughout Ohio also passed the legislature following significant OBL advocacy over several legislative sessions. This bill requires counties to adopt electronic recording, scan past documents back to 1980, and provides funding and grants to assist in doing so.

This will take electronic recording, title searches, and more from only a few counties, especially urban counties, and make it available across the state and in rural areas as well. This will take several years to fully implement but continues efforts to expand access to technology and efficiencies across the state.

issue related to recodification efforts and seeks to clarify the amendment process for boards of Ohio corporations, including state banks.

Conclusion: Though this has been an interesting legislative session, OBL has been able to successfully navigate a number of challenges to continue to advocate on behalf of the entire industry and score numerous political wins.

This cannot be done without members’ help and OBL staff appreciates the tireless effort of member banks to represent the industry, make calls, and advocate on behalf of themselves and their colleagues.

Cleanup Measures: Two cleanup measures brought to light by OBL members also passed the legislature. The first requires lienholders be notified when a vehicle is towed and stored by a public entity, including county sheriffs, the same as when it is towed by a private entity. Previously, the statute required notification of the owner or the lienholder and in many cases, lienholders were never notified that a vehicle had been towed and was being stored. This led to significant costs when the lienholder would have taken possession of the vehicle. A second cleanup measure addresses an

Don Boyd VP, State Government Relations & General Counsel, Ohio Bankers League dboyd@ohiobankersleague.com

Bank on it.

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Moody’s Learning Solutions Newest Addition to OBL Professional Development Partnerships The OBL professional development team partners with a wide variety of organizations to bring timely and topical education to members across all areas of the bank. As of September 2024, Moody’s Learning Solutions becomes the newest partner to assist with this effort.

Former banker turned Moody’s senior learning partner Kate Miller has worked with Michelle Crume, Executive Director OBL BankServices and SVP OBL Professional Development, to forge the relationship, which is the first of its kind for the worldwide company. The organization will lead the 2024 OBL Commercial Credit Schools, as well as facilitate a learning track at the 2024 OBL Main Event. Learn more about the new partnership via this discussion between Kate and Michelle.

How did this partnership come about?

Kate: As a long-time banker in Central Ohio, I was very familiar with the OBL and had participated in many of their events throughout the years, including participation in their OBL Bank Leadership Institute. When I made the decision to join the Moody’s team, I knew that I wanted to maintain my partnership with the OBL and explore the potential to connect two organizations that I value so highly. I knew the moment that I was introduced to Michelle that we had a shared passion in supporting Ohio’s bankers in their professional development. We felt that our partnership was a natural fit, one that is anchored in the commitment to help Ohio bankers be the best they can be each and every day. Our shared goal is to support them in their banking career and equip them with the tools they need to enable

needs. Moody’s excels in financial services education with their comprehensive approach to building professional skills. Being familiar with the learning solutions that Moody’s offers and the addition of Kate to their team facilitated this natural partnership that elevates OBL’s professional development offerings. As a former banker, Kate understands our members’ needs, and coupled with her lending and credit knowledge, makes this partnership special. We are thrilled to introduce Moody’s as a partner for the 2024 OBL lending schools, as well as their extensive array of professional development courses and certifications.

What are you hoping to bring to OBL’s members as a result of this partnership?

future success.

Kate: Moody’s learning programs are designed to support bankers in navigating

Michelle: The OBL strives to provide members with informative and engaging professional development that meets their

today’s complex banking environments; and I am confident that through the partnership with the OBL, we can have an

40 | OHIO BANKERS LEAGUE

even greater impact in developing the bankers and leaders of tomorrow. Our goal is to help bankers round out their skillsets that include both credit and sales skills, as in my experience, you need a balance of both to best serve clients in today’s marketplace.

Michelle: Partnering with Moody’s helps the OBL leverage Moody’s deep knowledge in the lending and credit area to strengthen our professional development offering. For instance, Kate along with her team has developed two new lending schools which will roll out this fall. The Commercial Credit School will give members the opportunity to study the credit process through approval and management. The Advanced Commercial Credit School teaches advanced lending concepts and case studies for a unique credit lending education experience.

Kate, what makes this partnership different from others that you have?

Kate, what makes this partnership different from others that you This partnership is different thanhave? others in that it is the first of its kind for Moody’s This partnership is different than others Learning Solutions.

Both Michelle and I in that it is the first of its kind for Moody’s have been strong advocates for bringing Learning Solutions.

BothforMichelle and of I our two teams together the benefit

have beenmembers. strong advocates for bringing the OBL’s We wanted to find a our two teams together for the of programs way to make Moody’s learning benefit the OBL’s members.

We wanted to find a more approachable and accessible for all to make Moody’s learning programs way bankers. We are hopeful that we can more and accessible make approachable a continued impact for Ohio for all bankers.

We are hopeful that bankers by joining forces withwe thecan OBL, make a continued impact for Ohio who places their members at the heart of bankers bythey joining the exciting OBL, everything do.forces This iswith a very who places for their atcan’t the heart of opportunity usmembers all and we wait to everything they do. This a very exciting see what the future holdsisas a result…the opportunity for us all and we can’t wait to sky’s the limit! see what the future holds as a result…the sky’s the limit!

Michelle, how do you view this partnership?

Michelle, how do you view this partnership?

This partnership is unique for the OBL from a content collaboration perspective.

This partnership is our unique for the OBL Moody’s listens to professional from a content collaboration development needs, brings aperspective. team of Moody’s listens and to our professional knowledgeable experienced development brings team of a individuals to needs, the table, and awe design

knowledgeable and experiencedand program that is comprehensive individuals to the table, and wedesire design covers all elements members foraa program that is comprehensive and strategic solution. covers all elements members desire for a strategic You bothsolution. have a lot of enthusiasm for

whether we are assisting a new employee at the bank, or a seasoned veteran whether we are assisting new employee seeking expertise in their a specialized at the bank, or a seasoned veteran in area. Moody’s depth and knowledge seeking expertise in their specialized the lending and credit arena ensures area.

Moody’s depth and knowledge in members are receiving fundamentally the lending and credit arena ensures strong credit training for optimal skill members are receiving fundamentally building. Our partnership also allows strong credit training globally for optimal skill members to achieve recognized building.

Our partnership also allows certifications in the following areas: members to achieve globally recognized Commercial Credit, Small Business certifications in the following areas: Banking, Retail Banker, Branch Manager, Commercial Credit, Small Business and Wealth Practitioner.

Banking, Retail Banker, Branch Manager, and Practitioner.

WhatWealth challenges lie ahead for bankers and how can you work together to What challenges lie ahead support them in the future?for bankers and how can you work together to support in the future?

Kate: Wethem all recognize that banking presents a complex operating Kate: We all recognize that banking environment.

Both Moody’s and the OBL presents a complex operating have a large panel of industry experts, environment.

Both Moody’s and thecan OBL across a variety of disciplines, who have a large panel of industry experts, help bankers navigate what comes their

across a variety of disciplines, canfor way. We are committed to and who known help bankers navigate what comes their our curated research and data that is way.

We are committed to and known for timely and can meet bankers right where our research andheadwinds data that isthat theycurated are at. Some of the timely and can meet bankers right where lie ahead, the industry has weathered they are at.

Some of the headwinds before, others may be new. In eitherthat lie ahead, the poised industrytohas weathered event, we are address these before, others may be new. either challenges as they arise andInprovide

this partnership. What excites you You have a lot enthusiasm mostboth about what theoffuture holds? for this partnership. What excites you most thedriving futureeducation holds?

Kate: about Simplywhat stated,

event, we are poised to address information and resources to the these challenges that as they arise and provide audiences we serve.

Having a partner information resources to the like the OBLand ensures we stay ahead of audiences we serve. Having a partner the curve –that together. like the OBL ensures we stay ahead of the curve –The together.

Michelle: OBL’s partnership with

and preparedness to a broader audience.

Kate: Simplydown stated, driving education It all comes to supporting the and preparedness to a broader greater good – for bankers, theiraudience.

It all comes down supporting the organization, their to clients and the greater good – for bankers, their communities that they serve. Having a organization, their clients and and the bankers network of top-in-class banks communities that they serve.

Having a helps everyone thrive. As bankers, we network of top-in-class banks and bankers have a responsibility to advocate for our helps thrive.

AsThe bankers, weour clients,everyone to be their voice. greater have a responsibility to advocate for depth of understanding on topics thatour clients, to beday-to-day, their voice.the Thebetter greater impact their weour can

Moody’s provides our members with Michelle: The OBL’sarray partnership with access to a broader of learning Moody’s provides our members with opportunities in multiple formats and access to a Education broader array learning disciplines. and of applied opportunities in multiple formats and and learning are critical to address current disciplines.

Education and applied real-world situations our members face learning are critical to address current daily in their role. Moody’s delivers thatand real-world situations our members face expertise and by forming a strategic and daily in their role.

Moody’sallows delivers collaborative partnership, thethat OBL expertise and by forming a strategic and to deliver professional development that collaborative partnership, allows the enriches the learning experience for OBL our

depth them. of understanding on topicsour that serve Through educating impact their day-to-day, betterofwe can clients, we can present athe variety serve them. educating and our help solutions for Through their consideration clients, we can present a variety them plan for the future. And the of more solutions and help resourcesfor wetheir can consideration jointly bring together to them for the future.

And the serve plan the banking community, themore greater resources we can jointly bring together to impact we will have throughout Ohio and serve the banking community, the greater beyond. impact we will have throughout Ohio and beyond.

Michelle: This partnership supports our members’ long-term training goals, Michelle: This partnership supports our members’ long-term training goals,

to deliver professional development that members. enriches the learning experience for our members.

Our shared goal is to support [Ohio bankers] in their banking Our shared goal is to support career and equip them with the [Ohio bankers] in their banking tools they need to enable future career and equip them with the success. tools they need to enable future success.

For program assistance contact Megan

Commercial Credit School October 23 & 24 Commercial Credit School This two-day session is designed to impart a October 23 & 24

logical and effective method for identifying and This two-day session is designed topreliminary impart a analyzing credit opportunities, from logical and effective for identifying and assessment through method loan approval and analyzing credit opportunities, preliminary management.

Participants will from be able to assessment throughaloan approval and accurately evaluate business’s overall management.

Participants will betoable financial and risk profile, leading an to accurately a business’s overall appropriateevaluate credit recommendation.

Topics financial andDecision risk profile, leading an include the Strategy, thetoasset appropriate credit industry recommendation.

Topics conversion cycle, and business risk include Decision Strategy,and thecash assetflow analysis,the financial statement conversion cycle, industryand andpackaging, business risk analysis, loan structuring analysis,recommendations, financial statement and cash flow making and loan analysis, loan and packaging, monitoring andstructuring portfolio management. making recommendations, and loan monitoring and portfolio management.

Advanced Commercial Credit School - October 30 & 31 Advanced Commercial Credit School - October 30 & 31 This two-day session is designed to deepen and broaden participants’ lending skills as they This two-day session is designed to and deepen lending concepts explore advanced and broaden participants’ evaluate specialized case lending studies.skills Theyas willthey lending concepts explore advanced apply their skills and knowledge as aand team on evaluate specialized casepresentation, studies. Theywhere will Day 2 through a live loan apply their skills knowledge as a team on they defend theirand recommended loan Day 2 through a live loan presentation, approach.

Topics include evaluating where they defend their recommended opportunities, cash flow analysis,loan projections, approach.

Topics include evaluating sensitivity analysis, and stress testing. Case opportunities, cash flow projections, study topics included areanalysis, the Decision sensitivityaudited analysis, and stress testing. Case Strategy, financial statements, study topics entities includedand arenon-profits, the Decision government Strategy, audited financial investment real estate and statements, construction government entities and non-profits, lending. investment real estate and construction lending.

Main Event - November 13 - 15 We alsoEvent invite you to attend the 2024 Main - November 13OBL - 15 Main Event where you will hear Kate Miller We also inviteshare you to“Why attend the 2024 OBL with Moody’s People are your Main Event where you will Kate Miller Competitive Advantage” ashear a part of the with Moody’s share “Why People are your Lending Learning Track.

Competitive Advantage” as a part of the Lending Learning Track.

Peiffer, mpeiffer@ohiobankersleague.com FALL 2024 ISSUE

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ROOTS OF THE COMMUNITY THE POWER OF COMMUNITY BANKING In an era of rapid technological advancement and financial innovation, it's easy to overlook the bedrock of our nation's financial system: community banks.

These institutions, deeply rooted in local economies, continue to play a vital role in fostering growth, supporting small businesses, and maintaining the financial health of communities across America. As we look to the future, it's clear that community banks are not just surviving – they're thriving and evolving to meet the challenges of tomorrow.

The Plateau Group: A Testament to Community Banking's Strength At The Plateau Group, we've had the privilege of witnessing firsthand the resilience and adaptability of community banks. Our journey began 40 years ago, in 1981, during one of the most challenging economic periods in recent history. Interest rates soared above 20%, unemployment was high, and consumer confidence was at an all-time low. Yet, it was in this challenging environment that 34 Tennessee community banks, along with four consumer finance companies, came together to establish what would become The Plateau Group.

This origin story is more than just a piece of our company history – it's a testament to the power of community banking. In the face of adversity, these institutions didn't retreat; they innovated. They recognized the need for specialized services to support their customers and took

42 | OHIO BANKERS LEAGUE

the initiative to create them. This spirit of innovation and commitment to community needs continues to drive the community banking sector today.

The Vital Role of Community Banks Community banks are more than just financial institutions; they are the lifeblood of local economies. According to the Independent Community Bankers of America (ICBA), community banks: 1. Constitute 99% of all banks in the United States 2. Employ nearly 700,000 Americans 3. Are the only physical banking presence in one in three U.S. counties 4. Hold over $5.8 trillion in assets, $4.8 trillion in deposits, and more than $3.5 trillion in loans to consumers, small businesses, and the agricultural community These numbers tell a powerful story. Community banks are not just participants in local economies – they are often the engines that drive them. They provide critical financial services in areas that might otherwise be overlooked by larger institutions, ensuring that rural and underserved communities have access to the capital they need to grow and prosper.

Adapting to the Future

The Future of Community Banking

While the core values of community banking remain unchanged, the methods and tools are evolving rapidly.

Community banks are embracing technology and innovation to better serve their customers and compete in an increasingly digital world.

As we look to the future, it's clear that community banks will continue to play a crucial role in our financial ecosystem. Their ability to combine local knowledge with innovative services positions them uniquely to address the evolving needs of consumers and businesses alike.

1. Digital Banking Solutions: Many community banks now offer robust online and mobile banking platforms, providing customers with the convenience they expect in the digital age.

The challenges ahead are significant – from navigating regulatory changes to competing with non-traditional financial service providers. However, if history is any guide, community banks will meet these challenges with the same resilience and creativity that has defined them for generations.

2. Personalized Services: Leveraging their deep community ties, these banks are using data analytics to offer more personalized financial products and services.

3. Partnerships with FinTech Companies: Rather than viewing FinTech as a threat, many community banks are forming partnerships to enhance their service offerings and streamline operations.

4. Focus on Cybersecurity: As digital services expand; community banks are investing heavily in cybersecurity measures to protect their customers' data and maintain trust.

The Plateau Group: Supporting Community Banks' Growth At The Plateau Group, we've evolved alongside the community banking sector. What began as a community bank-owned insurance company has grown into a national provider of credit enhancement and debt protection solutions. Our growth mirrors that of many community banks – rooted in local needs but expanding to serve a broader market.

Our partnership with the OBL as a Preferred Service Provider is a prime example of how we're supporting community banks' growth and resilience. Through this program, we offer a range of products designed to help community banks protect their investments and provide peace of mind to their customers. These include: • Credit life and accident/health insurance • Group mortgage insurance

At The Plateau Group, we're committed to supporting this future. We continue to innovate our products and services, always with an eye toward how we can help community banks better serve their customers and communities.

Keeping it all in Perspective Community banks are more than just financial institutions – they are the roots that anchor our local economies, fostering growth and stability even in challenging times.

As we move forward into an increasingly digital and complex financial landscape, the role of community banks remains as vital as ever.

Their strength lies not just in the services they provide, but in their deep understanding of local needs and their commitment to the communities they serve. It's this combination of local focus and innovative spirit that will ensure community banks continue to thrive, adapt, and serve as the bedrock of America's financial system for generations to come.

As we at The Plateau Group approach our 5th decade, we look forward to many more years of partnership with these essential institutions, supporting their growth and helping them navigate the challenges and opportunities that lie ahead. The future of banking is bright, and community banks are leading the way.

Greg Janssen Vice President, National Sales, The Plateau Group

• Involuntary unemployment insurance • GAP insurance • Debt protection products These offerings allow community banks to compete with larger institutions while maintaining their focus on personalized service and community needs.

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BEYOND TRANSACTIONS

A PERSONAL PERSPECTIVE ON COMMUNITY BANKING FROM A CYBER EXPERT Growing up in a small town with four locally owned banks occupying the town square, you could always count on the bankers to lead and support local fundraisers, sports teams, and community events. These local banks were more than just businesses; they were the roots of our small community, providing guidance and support to the first-time home buyer as well as the little leaguer who struck out. Bankers were community heroes whose actions reverberated through our community.

After college, I joined a local bank and quickly learned that one of the most critical decisions was choosing the color of our baseball caps for the year. Should we go with camo or safety orange? The bank president took great pride in seeing the community wear our caps, a symbol of our connection and support. Over the years, bank names have changed, cap preferences have evolved beyond hunting or farming themes, and banking has evolved to include online transactions and cyber threats/fraud. Still, the community connection to the local bank remains.

Just a few nights ago, my 95-year-old mother called me with a touching story. Her banker had contacted her about a forty-dollar check she had written. Noticing that she doesn't write many checks, they wanted to ensure it was authorized. This simple act of care and vigilance reminded me of the deep-rooted connection and trust that local banks have fostered. She was thrilled that the banker had called, and she reminded me that there were a lot of scammers out there and that the people at the bank were looking out for her. My mother has never fully understood my role as a cybersecurity consultant at SBS CyberSecurity; she knows it has something to do with banking and computers, and I leave it at that. At SBS, we're all about empowering you to make informed decisions regarding cybersecurity. So, I felt the hand of karma when she replayed her conversation with me. To the unknown cybersecurity superhero who contacted my mother, thank you for taking the time and resources to verify my mother’s $40 check. Most frauds start with a small amount to test the system, and your bank has trained you well.

44 | OHIO BANKERS LEAGUE

For bankers who may not be as well-versed as our hero or would like additional information on elder financial abuse, we hope the following statistics underscore the critical need for vigilance and protective measures to safeguard older adults from financial exploitation: • Approximately 5.2% of seniors experience financial fraud or exploitation each year.

• Older adults lose more than $36.5 billion annually to financial fraud. The average loss per incident is around $35,101.

• Between June 2023 and January 2024, there were about 15,993 reports of elder financial exploitation per month.

• Seniors with disabilities are nearly twice as likely to experience financial abuse. Additionally, nonwhite seniors are 200% more likely to be victims compared to white seniors.

Today, bankers often find themselves becoming cybersecurity superheroes providing cyber education to their customers via their website, social media, and often over the phone for individuals who are victims of identity theft or email compromise. As trusted cybersecurity experts, bankers play a crucial role in preventing elder financial abuse by implementing effective strategies such as: • Training employees to recognize signs of financial abuse, such as unusual withdrawals, sudden changes in account activity, or new authorized signers.

• Encouraging customers to designate a trusted contact person who can be notified if suspicious activity is detected.

• Working closely with local Adult Protective Services (APS) and law enforcement to report suspected abuse and expedite investigations.

• Offering educational programs.

Well-trained bankers are positioned to prevent and respond to elder financial abuse. They play a key role because they know their customers, often have faceto-face interactions with older customers who make transactions, and have the technology to detect when an elder account holder has been targeted or victimized.

Proactive action steps to prepare for elder financial exploitation include, but are not limited to: • Tips on immediate steps for frontline staff, such as scripted questions to ask customers, calling 911 if the account holder appears to be in immediate danger, and instructions for effectively documenting details.

• Internal response sequences for alerting appropriate staff throughout the organizational hierarchy.

• Action steps for reporting to law enforcement.

Train cybersecurity superheros on how to prevent potential elder abuse depending on the situation encountered by asking the customer to explain or verify the transaction, for example: Suspicious Transaction

Pro-active Action Question

Large Cash Withdrawal

This is an unusually large withdrawal. Are you sure you want cash?

Wire Transfers

Have you taken steps to be sure the recipient is trustworthy?

Large Online Transactions

I’m calling to confirm your recent online banking activity because the transfer is large.

Third-Party accompanies the Account Holder

Can we talk privately for a moment?

On a compliance note, bankers are mandated reporters of suspected elder financial exploitation under many states’ laws and Federal BSA laws. In fact, FinCEN identified SARs as valuable avenues for financial institutions to report elder financial exploitation.

reporting abuse. Visit its website or call the Elder Fraud Hotline at 1-833-372-83111.

• Consumer Financial Protection Bureau (CFPB): Offers a guide for reporting elder financial abuse and other resources for older adults. Check out their guide.

• Eldercare Locator: A service from the U.S. Administration on Aging that helps connect older adults to local services, including Adult Protective Services.

You can reach them online or by calling 800-677-11163.

• Investopedia: This website provides information on financial elder abuse, its meaning, signs, and prevention. Visit its page for more details.

• AARP: Offers resources and information on protecting older adults from financial exploitation. Visit the AARP website for more details.

Community bankers should be prepared to accept the superhero cape as an analysis of the Census Bureau's National Population Projections estimates that the population aged 65 and over is expected to reach nearly 75 million, or one-fifth of the total population, by 2030. In the coming decade, there are projections that the number of rural older adults will continue to increase as baby boomers migrate from the big city to rural communities and small towns across America. We recommend reviewing the U.S. Department of Justice's Elder Abuse Statistics for more insights.

At SBS, we have a team of over 80 exceptional experts dedicated to delivering industry-leading, quality education that instills confidence and empowers you to take cybersecurity into your own hands. Our consistent training programs for your employees, board of directors, and even your customers help establish trust that your organization takes cybersecurity seriously.

Now, for the most important decision of your banking career: Do you prefer a camo cape or the safety orange cape?

Shane Daniel, CPA, CISA, CIA IS Consulting/Team Lead, SBS CyberSecurity

Bankers wishing to assist their customers further may find the following resources helpful.

• Elder Justice Initiative (EJI): This organization provides information on financial exploitation and resources for

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OBL BANKING CALENDAR

COMPLIANCE SCHOOLS RETURN VIRTUALLY Operations/ Deposit Compliance School Oct. 22 & 23

Lending Compliance School Oct. 24 & 25

Reg Z School Oct. 31 & Nov. 1

The OBL continues the partnership with Young & Associates, Inc. to offer three 2-day compliance schools, which will lay the cornerstone for community bankers to build and manage an in-bank compliance program.

These compliance schools will provide practical aids and strategies for bankers to then apply to their day-to-day processes. Instructors will focus on their individual areas of expertise and will include commentary on regulations impacting those areas.

In addition, they will offer real life examples that provide practical application to the regulations discussed in the course. This presentation will include both effective management techniques and common issues that seem to exist in all banks.

Sarah Husk, OBL education manager shared, “These virtual compliance schools are often attended by individuals from multiple departments in the bank. Banks can register one individual or multiple people (from customer service, lending or operations) to the school most suited for their responsibilities at the bank. While especially beneficial for compliance officers looking to get an overview (or refresher) of the most important regulations, this program has proven beneficial to those who have general oversight or must audit the compliance function of the bank.”

For registration assistance, please contact Megan Peiffer, OBL education specialist, at mpeiffer@ohiobankersleague.com.

46 | OHIO BANKERS LEAGUE

CONFERENCE PARTNERSHIPS EXPAND OFFERINGS Each year, the OBL offers a variety of targeted schools and conferences to meet the needs of community bankers from across the state. Partnerships with fellow state banking associations permit the OBL to expand program offerings beyond the borders. OBL bankers can attend these programs at member prices. Several upcoming October partnership programs include: BankTech Conference Oct. 3 – Virtual or Oak Brook, IL At just $99 per attendee, the 2024 BankTech Conference is where ideas converge, and the future of banking technology unfolds! Immerse yourself in keynote sessions that redefine Intelligence, Innovation, and Integration in the banking sector, and see rapid-fire presentations from leading Innovators delivering solutions to propel your institution forward - all while networking with your industry peers.

Bank Trainers Conference & Expo Oct. 9 – 11 – St. Louis, MO Sponsored by OnCourse Learning, this event brings together hundreds of training professionals, representing institutions from across the country and beyond. Attendees will experience keynote presentations, workshops and a state-of-the-art tradeshow designed to help them stay up-to-date on the latest training tools and techniques.

Midwest Wealth & Trust Conference Oct. 16 – 18, Plymouth, MI This annual program, presented in partnership with the Michigan Bankers Association, is a must for wealth management and trust professionals.

The program features top-notch speakers and materials, continuing education credit (CTFA, CFP, CPE) and valuable networking opportunities.

Check the website for more details or reach out to education@ohiobankersleague.com with questions or for assistance.

ONCOURSE WEBINARS EDUCATE BANKERS Subscriptions Available

2025 SAVE THE DATES! As the calendar turns to the 4th quarter of 2024 – the OBL Professional Development team is hard at work to plan and prepare for the year ahead. Take a moment to review and save dates for these premier programs and events – and watch the OBL website for details as they become available.

Economic Summit February 4 DC Fly-In February 25 – 27 Women in Banking Conference March 28 Security & Tech Conference April 9 – 11 CEO Symposium May 6 & 7

Whether your team needs specific education to bring new or promoted employees up to speed, or your team is short-staffed, leaving limited time for out-of-office training – the OBL and OnCourse Learning can partner to provide the professional development required across all areas of the bank.

“We encourage all of our members to browse the hundreds of webinars that are available live and OnDemand via this partnership,” said Julie Kiplinger, OBL education manager. “Programs cover retail banking, bankers’ knowledge, board of directors, mortgage lending, commercial, consumer and business lending, cybersecurity and more; and programs can be searched by topic, by presenter or by date.”

In addition to individual sessions, OnCourse also features a Director Series, Certificate Programs and a Core Compliance Suite.

Subscription benefits include:

Memorial Hospitality House May 26 – June 1

• Get unlimited OnDemand playback on webinar purchases for the duration of your subscription.

OBL/NCBA Annual Convention June 23 – 26 – Hot Springs, Virginia

• Invite five colleagues at your organization to attend any live webinar at no additional cost.

Bank Leadership Institute Class of 2025-2026 Kicks off September 18 & 19

• Give your entire team access to webinar recordings within your Subscription Library.

Bank Management School September 21 – 26

• Get free access to bi-monthly compliance briefings taught by a highly-respected compliance expert ($1400 value)

Main Event November 10 – 12 Check the OBL website at www.ohiobankersleague. com/Professional-Development/Upcoming-Events for additional programming, including dates for annual events such as the BSA/AML Conference; Next Gen Conference; and the Regulator Roundtable.

• Enjoy generous rollover options to ensure that your Tokens won’t expire each year.

To browse offerings, visit, www.ohiobankersleague.com/ProfessionalDevelopment/Webinars and click on OnCourse Learning.

Questions? Contact education@ohiobankersleague.com for assistance.

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We all sleep better at night knowing we’re safe.

Exclusively providing IT solutions to

community banks for 30plans, years.

1 provider for all your IT hardware, software, testing,

reporting, steering committees, BOD reports, exam preparation, risk assessments, training, help desk … everything Information Security Program related.

Brandon Krietemeyer Client Relation Specialist brandon@cbcohio.com 614-429-8823

48 | OHIO BANKERS LEAGUE

If you’re not sure if you should call, just sleep on IT.

AROUND THE INDUSTRY Celebrating 25 Years…

Settlers Bank and Buckeye Community Bank Congratulations to Settlers Bank and Buckeye Community Bank on 25 years! Thank you for your commitment to your community.

Best wishes for continued success.

Bluffton, Ohio

Columbus, Ohio

Citizens National Bank (CNB) has promoted Matt Wood to Executive Vice President/ Chief Lending Officer for the bank. In this role Matt will oversee profitability of the bank’s lending portfolio, including commercial, agriculture and retail. In addition, he will work with all the Market Presidents to deepen relationships with current customers and identify opportunities for bank market expansion. He is replacing Darrell Buroker who is retiring in December.

WesBanco is pleased to introduce Cris Gossard as the new Central Ohio (CO) Market President and Senior Commercial Banker.

Citizens National Bank (CNB) is also pleased to announce the promotion of Katie Cheeseman to Senior Vice President Human Resources. In this position she develops policies and directs and coordinates HR activities, such as talent acquisition, talent management, performance management, employee engagement, benefits, employee relations, training and development, and compensation.

Matt Wood

In this role, Cris will drive the performance and growth of WesBanco’s commercial lending business within the CO market and collaborate across business lines, including Retail and Wealth Management, to support the full range of customers' banking needs.

Cris Gossard

A Columbus, Ohio, resident with more than 30 years of experience in commercial sales and banking, Cris brings leadership and expertise to building client and community relationships that deliver strong business results.

Westfield Center, Ohio

Katie Cheeseman

Westfield Bank recently welcomed Ty Barksdale, VP, commercial loan officer to the team. Ty brings more than two decades of commercial banking experience along with extensive relationships within the Akron and greater Northeast Ohio business communities. Westfield Bank is excited to have Ty on board to continue partnering with Greater Akron and Portage County businesses, of all sizes, to achieve their goals.

Ty Barksdale

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THE TOP TEN

1

In this quarterly feature, the OBL highlights the ten news articles that you have visited the most at www.ohiobankersleague.com.

SUPREME COURT RULING TO HAVE MAJOR REGULATORY IMPACT ON BANKS

With the overturn of the so-called Chevron Doctrine the federal banking regulators will face judicial scrutiny like never before.

2

OHIO SENATOR JD VANCE TAPPED AS VP CANDIDATE

Ohio Senator JD Vance has officially been selected as Former President Trump’s Vice-Presidential candidate.

Read here how the OBL believes his nomination could impact banking policy.

3

OBL FILES AMICUS IN FDIC UDAAP SUIT

The OBL and 50 other bankers associations throughout the country filed an amicus brief challenging the FDIC’s use of UDAAP in instances of representment.

4

FDIC VOTED TO APPROVE A LONG LIST OF POLICY PROPOSALS IN MEETING YESTERDAY

Yesterday, the FDIC Board voted to approve a long list of policy proposals that could have a direct impact on Ohio banks.

5

OBL ACTIVATES ADVOCACY CAMPAIGN IN LIGHT OF HOME BUYERS PLUS CHANGES

The Ohio Treasurer of State’s Office this week communicated upcoming changes to the Ohio Homebuyer Plus Program for banks participating in the program or in the process of entering the program.

Considering these changes, the OBL has activated a multistep advocacy campaign to ensure any changes to the program allow it to continue offering accounts to Ohioans and vital liquidity to banks, while ensuring that banks that have already opened accounts under the previous guidelines are not negatively impacted by the sudden changes.

50 | OHIO BANKERS LEAGUE

6

REPEAL OF UNWORKABLE ELECTRONIC AUTO TITLE STATUTE PASSES OHIO LEGISLATURE: NEW NOTICE REQUIREMENT TAKES EFFECT JAN. 1, 2025

Last week Governor Mike DeWine signed SB 94 which, among other things, repealed an unworkable statute impacting electronic titling for auto lenders. This was a big win to fix a major headache for Ohio Bankers League members as well as ensuring that consumers understand how to view, transfer, and utilize their electronic auto titles.

7

FDIC RELEASES NEW DIGITAL SIGN AND LOGO CHANGE

The FDIC official sign and advertising statement is undergoing a change.

8

M

OBL FILES COMMENT PUSHING BACK ON FHLB MISSION CHANGE

The OBL this week filed an official comment letter opposing the Federal Housing Finance Agency’s effort to change the mission of the Federal Home Loan Bank system.

9

Y

CM

MY

CY

CMY

K

OBL SIGNS ON TO JOINT LETTER REQUESTING INFORMATION ON USES, OPPORTUNITIES, AND RISKS OF ARTIFICIAL INTELLIGENCE IN FINANCIAL SERVICES

In a joint letter to the Treasury, OBL and 20 other State Bankers Associations respond to the request for information about AI.

10

C

REPEAL OF UNWORKABLE ELECTRONIC AUTO TITLE STATUTE PASSES OHIO LEGISLATURE

Statutory language included in the Transportation Budget last year made unworkable changes to electronic automotive titling in Ohio and put auto lenders in a position of having to choose what law to violate. Since the issue came to light, OBL worked diligently to form a coalition to address the issue and successfully advocated for the complete repeal of statute, even getting the sponsor of the original language to agree to the repeal— something typically unheard of in the legislature.

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PRSRT STD US POSTAGE PAID MONTEZUMA, IA PERMIT NO. 30

OHIO BASED, OHIO OWNED

For the Reliable BOLI Solution, Turn to Banc Consulting Partners With 25 years of experience as a trusted partner for Ohio community banks, Banc Consulting Partners is the stable provider in BOLI design, analysis, compliance and plan administration.

And don’t just take our word for it. Ask the Ohio Bankers League, where we have been a reliable Endorsed Business Partner for the last 19 years. In fact, we have earned the trust of more Ohio community banks than any other firm in the country.

So when you want the best relationship for your BOLI portfolio and a firm that is dedicated to Ohio community banks, talk to Lou Moore at Banc Consulting Partners.

Lou Moore

MANAGING PRINCIPAL 440.356.8860 PHONE 216.789.8889 MOBILE 440.730.3130 FAX lmoore@yourbankpartner.com

52 | OHIO BANKERS LEAGUE

2035 Crocker Road, Suite 103, Westlake, OH 44145 www.bancconsultingpartners.com