OESA EVENTS
MarComm Summit: Audience Engagement in a Shifting Environment July 21 | 1:00 - 3:30 p.m.
Automotive marketing and communications executives are invited to attend the 7th annual OESA MarComm Summit: Audience Engagement in a Shifting Environment. This virtual event will be held on July 21, 2021, via Zoom. The automotive industry is in the midst of an identity shift, with mobility and technology at the center. The convergence of several megatrends brings new opportunities for suppliers to strengthen their brand narrative and demonstrate the relevancy of their products and services within this new landscape. Dawn McDonald, executive director - global strategic marketing, communications & branding, Nexteer Automotive, and Nikki Little, vice president, Franco, will highlight the need to adopt an integrated approach across multiple channels and tactics to clearly connect the dots among megatrends, supplier brand and target audiences. They will share lessons learned and best practices for suppliers working to navigate the mobility industry’s rapidly changing communications needs. In addition, Michel Bernaiche, senior marketing intelligence manager, Bose Corporation, will discuss a data-driven approach to business-to-business marketing in a business-to-consumer world. Rhonda McNally, vice president marketing, Magna International, will share her insight and lessons learned as the industry has shifted to a virtual environment and back again.
DIAMTS: Detroit International Advanced Manufacturing Technology Show
DETROIT INTERNATIONAL ADVANCED MANUFACTURING TECHNOLOGY SHOW
THE MOST ADVANCED FORGING AND CASTING LIGHT WEIGHT MATERIALS HIGH SPEED CNC MACHINERY MANUFACTURING TECHNOLOGY AUTOMATION AND TOTAL SOLUTION
ALL HERE AT DIAMTS
Mon - Fri
OPEN HOURS 9:00AM -3:00PM
11501 Metro Airport Center Drive, Suite 200, Romulus, MI 48174 734-961-8822 for Bob
e www.d-iamts.com
sales08@asiaforging.com
DI-031
Register for all OESA events at www.oesa.org. For registration assistance, contact OESA at info@oesa.org. OESA News - 2021 Third Quarter
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