2023
Agent Playbook
TABLE OF CONTENTS Agent Profile Photos 3 Personal Profile Media Options 4-10 Brand Content for Social Media 11-12 Access 13 NZSIR Merchandise Online Store 14 Design Vault 15
Agent Profile Photos
All agents who start with NZSIR require new photos with a professional photographer to use in profile marketing collateral.
Marketing will provide you with details of the company photographer in your region so you can liaise directly and arrange a suitable date and location for the shoot. If you have another preferred photographer you’d like to use, send the contact details to Marketing who can provide a detailed brief together with Photography Guidelines.
Dress code is formal business attire, agents are typically asked to bring two wardrobe changes so photos can be taken in a couple of different settings and with a range of full length, mid-range and sitting shots.
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Personal Profile Media Options
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When you join New Zealand Sotheby’s International Realty this is the ideal time to raise your personal profile in your farm area and communicate that you have joined NZSIR. The Marketing team can design a variety of bespoke agent profile collateral depending on the level of information you would like to include i.e. print adverts, DL flyers, agent profile brochures, social media and digital assets etc. • Completed Luxury Two and Three Bed Apartments • Boutique Building of 10 by Paul Brown Architects • Poggenpohl Kitchen with Gaggenau/ Miele Appliances Contact Pene for information and arrange a private viewing Each Office Independently Owned and Operated. Browns Real Estate Limited (licensed under the REAA 2008) MREINZ. PENE MILNE + 64 21 919 940 pene.milne@nzsir.com NZSOTHEBYSREALTY.COM / NZE11546 32 Shelly Beach Road, Saint Marys Bay YOU’VE ARRIVED. JEREMY PRYOR NZSOTHEBYSREALTY.COM Each Office Independently Owned and Operated. Browns Real Estate Limited (licensed under the REAA 2008) MREINZ. SALES ASSOCIATE, TAURANGA We elevate the real estate experience for agents too. Success in the brand is being able to get property to the market with extensive campaigns so the property stands out head and shoulders above all others. As soon as started listing properties was seeing the types of buyers that we were attracting that wouldn’t have seen with my previous company. Each Office individually owned and operated. Browns Real Estate Limited (licensed under the REAA 2008) MREINZ. Setting new residential records. NZSOTHEBYSREALTY.COM The sale of this spectacular property sets a new residential record. New Zealand Sotheby’s International Realty is not only record breaking company, but the only real estate agency with the national and global network able to connect buyers with the vendors of such extraordinary properties. List your property with us to benefit from our unrivalled expertise and premium service. Experience your own extraordinary result. Sarah McBride +64 21 790 156 sarah.mcbride@nzsir.com Sarena Glass +64 27 589 6133 sarena.glass@nzsir.com Sold by Sarah + Sarena Haggitt Lane, Lake Hayes, Queenstown SOLD Live Your Dream LOT 4, 161 TE AWA ROAD, LAKE HAWEA Escape to the breath-taking beauty of rural New Zealand, with this stunning bare land property, situated between the charming townships of Lake Hawea and Lake Wanaka. A welcoming tree lined entrance leads you to the you generous 3.79 hectares (more or less) of flat established park like grounds. The 1,000 sq m (more or less) north facing, sheltered building platform is surrounded by breath-taking mountain silhouettes, providing a perfect back drop for your dream home. Start your rural journey here, where lifestyle and natural beauty collide, creating an opportunity to reset and establish your own piece of paradise. Deadline Private Treaty: Closes 4:00 p.m. Tuesday 18 April 2023 nzsothebysrealty.com/NZW10791 FOR SALE Each Office Is Independently Owned And Operated. Browns Real Estate Limited (licensed under the REAA 2008) MREINZ. YOUR PREMIUM PROPERTY SPECIALIST Kylie Stewart 021 288 7187 kylie.stewart@nzsir.com @WanakaRealty @wanakarealty NZSOTHEBYSREALTY.COM
Personal Profile
Media Options (cont’d)
SOLD now have qualified buyers wanting to purchase in this location. 9 WATTLE ROAD, ONEROA
Personal Profile
Media Options
AGENT CARD
Marketing can create an agent card that can be used when prospecting or delivering items to vendors in your farm area. There are two sizing options, either a DL folded to make a greetings card or a half DL which makes a double sided square. Both have space to allow for a personalised message to be written on the card.
Personal Profile Media Options (cont’d)
DIGITAL BUSINESS CARD ON REALESTATE.CO.NZ.
realestate.co.nz have a digital business card which features your personal brand on their website, displaying you as the expert in your area. This can help you gain significant exposure from serious buyers and sellers looking for the expert in their area. Not only do site users see you when they are searching for property, they will see you in every saved search email sent out for the suburb you are advertising in.
Once you have identified your farm area, the Marketing team who will send you costing on the digital business cards as this varies depending on the area you select.
BUSINESS CARD ON THE SAVED SEARCH EMAIL
Scarlett Wood M: +64 21 686 856 scarlett.wood@nzsir.com Scarlett Wood M: +64 21 686 856 scarlett.wood@nzsir.com
Our local experts will guide you on your journey.
Personal Profile Media Options (cont’d)
GOOGLE AND FACEBOOK ADVERTISING BY SCOPE MEDIA
Through one of our digital partners, you can advertise your personal brand through Facebook adverts, Google search and Google banner adverts. This is a customised digital package that can be geo-targeted to any areas. Scope Media have existing audiences that have a level of engagement with property which means the targeted audience have already engaged with property websites.
Our local experts will guide you on your journey.
KYLIE STEWART
CONTACT
CONTACT
KYLIE STEWART
Trade Me Agent Profile Suburb Ownership
Boost your online visibility using Trade Me Agent Profile Suburb Ownership and establish your expertise in your chosen area, across all devices.
With Suburb Ownership, online profile banners are displayed in the search results in your chosen areas, helping you to connect with people who are actively buying and selling properties.
Mobile creative
Desktop creative
It also makes your real estate business stand out as the top choice in the areas you’ve selected, and it brings more potential buyers to see your property listings.
Mobile Native Ad
● This ad matches our site fonts and layout .
3-month minimum booking with option to continue on a monthly basis thereafter.
Large banner
● The content-related format encourages higher user engagement.
● Easy yet effective ad unit to make.
● 702x367 pixel main image.
● High impact format.
● Style to suit your brand.
● Rich media available.
● 640x200 Pixel Size.
Video Advertising High High 640x360 Maximum Desktop video example
Y O U R N O R T H S H O R E E X P E R T S
The highly successful partnership
Russell Reddell and
Call us on 021 199 7669
of
Matt Finnigan
Personal Profile Media Options (cont’d)
STUFF.CO.NZ
Stuff.co.nz is New Zealand’s number one news site. Take advantage of the large national and local audiences by including your personal profile in an advertising single or multi-tile on stuff.co.nz
ONEROOF PROFILE PACKAGES
OneRoof offer a variety of packages for agent profiling. Depending on the package you select, your profile could feature on the ‘find an agent’ homepage, ‘estimate value’ pages for the suburb you specialise in, ‘suburb profile’ page for the suburb you specialise in, ‘for sale’ search results for the suburb you specialise in and receive exposure on the nzherald.co.nz website.
Contact Marketing to discuss and activate your personal profile media options.
Brand Content for Social Media - National
Explore New Zealand Sotheby’s International Realty’s social channels for an abundance of content to amplify your online presence. Utilise this platform to not only highlight your affiliation with the NZSIR network but also to emphasise your market expertise while sharing the brand’s exceptional offerings.
OUR CHANNELS:
@NewZealandSothebysInternationalRealty
@nzsothebysrealty
New Zealand Sotheby’s International Realty
New Zealand Sotheby’s International Realty
BRAND CONTENT: NZSIR national channels regularly publish content including feature properties, national campaigns, company news, sponsorships and community messages. All of which is available for you to share on your own social media profiles.
VIDEO: NZSIR regularly promote market updates, beautiful property videos and more.
HASHTAGS TO CONSIDER: #nzsothebysrealty
can be used on all brand-related posts
Hashtags about your destination (#Queentown #HawkesBay #WaihekeIsland etc.), real estate/architecture (#colonial, #penthouse, #victorian, etc.), amenities (#livingroom, #kitchen, #infinitypool, etc.), and lifestyle (#golf, #ski, #waterfront, #ranch, etc.), can be used when relevant
– don’t forget to search your hashtags on Instagram before you use them; make sure these align with your goals.
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Brand Content for Social Media - SIR Global
SOTHEBY’S INTERNATIONAL REALTY: Our global brand has a wealth of content available such as videos, images, PR etc for you to share and build your connection to the network. Sotheby’s International Realty® videos are full of rich imagery of lifestyles, destinations and properties. Follow them on Facebook, Instagram and Youtube.
HOW DO I USE IT?
For greater engagement with your followers you can choose to edit the text on these posts to speak directly about the properties or content you are sharing.
WHERE DO I FIND IT?
Video Instants: Access > Menu > Marketing > Brand Marketing > Global Media > Video Instants
Brand Hashtags: Access > Menu > Marketing > Social Media > Brand Hashtags
Brand Content: Access > Menu > Marketing > Social Media > Social Media Exposure
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Access
Our communication and collaboration platform - access.sir.com - offers many exciting features and acts as the gateway to all our brand has to offer.
HOW DO I USE IT?
Navigate through the main menu to view the latest updates, access brand applications, and collaborate with Sotheby’s International Realty®peers around the globe. You and your clients benefit from access to the most current data, tools, and resources, helping you facilitate day-to-day operations and elevate your business.
WHERE DO I FIND IT?
Login to access.sir.com using your brand-provided @sothebysrealty.com email address. www.access.sir.com
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NZSIR Merchandise Online Store
Branded merchandise can be ordered via our online store i.e. drink bottles, key rings, thank you cards, presentation boxes, pens etc. To register on the site, simply click on the Sign-up option on the home screen and follow the instructions.
• Orders will require a personal credit card for payment upon check-out
• Staff name badges are funded by NZSIR (1 per person, staff will need to pay for additional name badge orders)
• Items that can be personalised with your contact details include pens, key rings and notepads.
WHERE DO I FIND IT?
www.nzsirmerchandise.co.nz
Design Vault
Design Vault is a complimentary design tool developed by SIR Global that allows affiliates to create social media, digital and print collateral using brand approved templates. NZSIR approved social media templates are also available.
HOW DO I USE IT?
The templates in Design Vault can be personalised with listing and agent details, and if a listing is on SIR.com, Design Vault syncs with Dash providing the ability for listing assets to feed into Design Vault templates.
WHERE DO I FIND IT?
Log into your account on www.access.sir.com and in the main menu click on Apps & Tools. There you will find the Design Vault option which will automatically redirect you to the design software to view and personalise templates. If you need guidance on how to use Design Vault, please ask Marketing for a demonstration.
www.access.sir.com > Menu > Apps & Tools > Design Vault
Sign in using your SIR email address i.e. your.name@sothebysrealty.com
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DISCLAIMER: As an independent sales professional associated with New Zealand Sotheby’s International Realty® you have a variety of resources, tools, technologies and available to you. The New Zealand Sotheby’s International Realty® materials or programs, including this document, which may contain suggestions and best practices are not mandatory for you, and your use of any materials is voluntary and should reflect your business practices.
Each office is individually owned and operated. Browns Real Estate Limited (licensed under the REAA 2008) MREINZ.