SUPPORTERGold

Allphabroder-Prime Line combines 10 companies with rich histories going back more than 100 years. The diversity of these companies and our more than 90,000 customers continues to fuel alphabroder-Prime Line innovation. Our primary objective is to enable our customers to drive their own innovations and grow their business. Our mission is, “Empower our Customers to Brand the World Through Market-Leading Service, Products & Solutions.”

How does working with the dealer/retailer network help enhance your brand?

The dealers are the lifeblood of the industry, our customers drive awareness for our brands and that creates value for our brands. They enhance our brand by helping us communicate the message around our brands that they sell to teams, coaches and parents.

What drives the passion your company and your team members have for sports and the sporting goods industry? Our company is driven by our ICARE values and this translates to the sporting goods industry. ICARE stands for Integrity, Customer Care, Accountability, Respect and Excellence. We strive to provide this every day and we are competitive about it — no different than the sporting goods industry.

What are you looking forward to at this year’s Management Conference? Why is it important to attend?

promotional products. We are changing the game and becoming the best single source supplier in the industry, making the job of the dealer easier and more efficient. Whether it’s decorated Under Armour apparel or Under Armour drinkwear and 60 other brands, alphabroder can provide this like no one else in the industry.

The Management Conference is about generating new relationships and developing existing partnerships. The sporting goods industry runs on relationships from the dealer to the coach and from the supplier to the dealer. We are excited to be a part of that family and look forward to seeing everyone this year!

What are some of your new and innovative products the industry should know about?

Our NEW W Fabric, which is our Essential fleece, is 100% poly that feels like cotton, weighs 8.26 ounces and has a 50+ UPF. Our NEW V Fabric, which is our Velvet Jersey, is 95% poly and 5% Spandex. The hand is SUPER SOFT, weighs 5.3 ounces and is 50+ UPF.

How does working with the dealer/retailer network help enhance your brand?

Because EG-PRO is the manufacturer we are better able to react to customers’ needs to satisfy the end-user.