Silver SUPPORTER

SanMar Sports is making meaningful connections that elevate lives. When you put on your favorite shirt you become a part of something: a club, a team, a school, a company or a movement. This creates a connection that brings people together and these connections reach beyond our employees, partners and customers. They impact organizations, individuals and the world we all live in.

with our dealers is the only way to educate and build relationships for our brand. Building relationships takes time and creates trust and loyalty. SanMar Sports helps our customers win every day with same-day shipping, orders ship complete, product quality, leading brands and industry leading inventory. It makes it easier to create trust and loyalty by having these game-winning results.

What drives the passion your company and your team members have for sports and the sporting goods industry?

Our experience in the business and our desire to increase our brand presence and distribution. We strive to be a trusted partner to our customers. We want to make sure our dealers and customers have the best resources to increase their sales and profits each year. The passion for SanMar was built on one man’s dream to create a quality product that could tell a story. Marty Lott’s dream that started in 1971 turned into reality by surrounding himself with individuals who are as passionate as he is about delivering that quality product in a fast and efficient timeframe. This family-owned company, now led by Marty’s son, Jeremy, has created a winning culture and loyalty for our employees as well as our customers. Our SanMar Sports team makes up the most passionate in the business. Each of us played sports throughout high school and college. Our team is made up of subject-matter experts with over 150 years of experience in sporting goods. We all enjoy being a part of SanMar Sports as our teamwork helps provide products on the backs of players, fans and coaches throughout the country. Our company values and success allow us to “WIN” every day!

What are you looking forward to at this year’s Management Conference? Why is it important to attend?

The networking is the most valuable part as you are able to access industry executives outside of their offices and on a neutral site to discuss all things sport. We also bring our entire team to the event because they learn and grow relationships with people outside their regions and become more educated in the business across the country. It’s always good to connect with your dealers and other industry representatives and hear updates on their business. The speakers help us gauge where NSGA feels the industry is going and what we at SanMar Sports should be aware of. We have also started a new tradition around the Management Conference: Our merchandising team and SanMar Sports team meet each year at the event site to brainstorm and plan future product launches.

What are some of your new and innovative products the industry should know about?

ASICS is eclipsing our 1-year anniversary of our new sublimation partnership. This partnership has made it significantly easier for our dealers to order sublimation. We have seen a strong response in year one to this partnership and are excited about the future growth for this segment of business at ASICS.