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OrderMyGear (OMG) named Mykayla Goodwin as Vice President of Strategy. Goodwin will play a pivotal role in identifying growth opportunities for OMG and guiding company strategy through market research and strategic planning.

Since joining OMG in 2019, Goodwin has positioned herself as a trusted strategy and product marketing leader within the company. She has built the product marketing function and supported the OMG team in multiple roles, including marketing, product management, and strategy. Goodwin is currently leading the integration of OMG and BrightStores following the recent acquisition, bringing together two market-leading technology platforms in the sporting goods and promotional products space. She will also continue to assist with positioning to ensure prospects and clients understand who OMG is and how the company helps promotional product distributors, apparel decorators, and team dealers grow online sales.

“I am thrilled to take on this new role and continue working with the best team in the business,” Goodwin said. “The growth of eCommerce combined with OMG’s strong reputation and commitment to providing market-leading technology for selling branded merchandise online makes it an especially exciting time to be in this position. I look forward to collaborating with our talented team and clients as we blaze the trail for online stores and group commerce, together.”

Prior to joining OMG, Goodwin led product marketing at Kibo Commerce, an enterprise B2C and B2B commerce solution for retailers, where she was responsible for positioning and messaging, analyst relations, and market intelligence.

OrderMyGear is a longtime member of the National Sporting Goods Association and supporter of the Management Conference & Team Dealer Summit.

STAHLS’ RELEASES NEW HEAT TRANSFER VINYL

STAHLS’ recently released CAD-CUT® Chroma-TWILL™, a heat transfer vinyl that offers a glossy, iridescent shine with the feel of woven fabric. CAD-CUT® Chroma-TWILL™ combines the look and texture of traditional twill with a shimmering effect. Available in a variety of vibrant color options including neon, this specialty material is ideal for creating stand-out finishes in any market, including fashion, spirit wear, athleisure, children’s clothing and more.

Chroma-TWILL™ applies with only a heat press; there’s no need for any embroidery equipment. Decorators can create dazzling designs for cotton or polyester fabric without sewing and profit through heat printing with trendy, in-demand apparel.

STAHLS’ is a longtime National Sporting Goods Association (NSGA) member and supporter of the Management Conference & Team Dealer Summit.

DICK’S ACQUIRES MOOSEJAW

DICK’S Sporting Goods announced it has agreed to acquire leading outdoor retailer Moosejaw from Walmart. The acquisition will expand DICK’S outdoor portfolio — currently led by its specialty retailer, Public Lands — and reaffirm its commitment to the long-term business opportunity in the growing multibillion-dollar outdoor category.

Moosejaw, founded in Michigan in 1992, operates a highly successful e-commerce platform, has a loyal customer base, strong vendor relationships with leading outdoor brands and a passionate workforce. Moosejaw also operates brick-and-mortar locations in Arkansas, Colorado, Illinois, Kansas, Michigan and Missouri.

After several years of development, DICK’S launched Public Lands in 2021 with the mission to celebrate and protect public lands for all. The brand has since grown to seven retail locations and a thriving e-commerce presence.

Wilson Introduces 3d Airless Prototype Basketball

Wilson, the Official Basketball of the National Basketball Association (NBA), introduced the 3D Airless Prototype Basketball during the first round of the AT&T Slam Dunk Contest when it was used by the Houston Rockets’ KJ Martin. The first-of-its-kind 3D printed ball is truly playable, nearly fitting the performance specifications of a regulation basketball, including its weight, size and rebound (bounce). The ball, however, does not need to be inflated because it is comprised of a black, see-through lattice with eight panel-like “lobes.”

While the 3D Airless Prototype Basketball showcases the shared drive for innovation between Wilson and the NBA, there will be no changes made to the Wilson NBA official game ball, which will continue to be comprised of the same leather materials, eight-panel configuration, and performance specifications currently in use.

The Npd Group Part Of Rebrand To Circana

Following their merger in August 2022, Information Resources, Inc. (IRI) and The NPD Group (NPD) unveiled a new combined company name and brand identity: Circana.

Circana™ is the leading advisor on the complexity of consumer behavior. Through unparalleled technology, advanced analytics, cross-industry data and deep expertise, Circana provides clarity that helps clients take action and unlock business growth.

Leveraging the vast data and expertise of its heritage firms, Circana tracks millions of products spanning 2,000-plus categories across 500,000-plus stores in 20 countries, with insights powered by the industry’s most advanced technology platform, Liquid Data®. Today, Circana advises almost 7,000 brands and retailers worldwide.

NIKE, PUMA TO STOP USING KANGAROO LEATHER

Nike and Puma announced they will stop using kangaroo leather in their products.

Nike said it will “stop making any product with kangaroo leather” by the end of 2023, in a statement it sent to ESPN. Nike said its Tiempo soccer shoes will “debut with a new Nike-only, proprietary synthetic upper, a new material that is a better performance solution and replaces the use of kangaroo leather.”

California currently prohibits the sale of kangaroo-based products. Oregon introduced a bill in mid-January that would ban sales of any part of a dead kangaroo or any products containing a part of a dead kangaroo. A bipartisan bill was also introduced in the House of Representatives, the Kangaroo Protection Act of 2021 (H.R. 917), that would ban the sale of all kangaroo products in the U.S. for commercial purposes.

Puma said it will stop producing football boots with kangaroo leather altogether this year, according to ESPN. Its latest King model will feature a new, non-animal based upper material.

MLS, ADIDAS EXTEND PARTNERSHIP

Major League Soccer (MLS) and adidas announced a multi-year extension of their partnership. Under the multi-faceted agreement, adidas will continue as the official supplier for the League, its clubs and youth academies. As a founding, strategic partner of MLS, adidas remains at the core of the League’s efforts to grow its business both on and off the field in North America and beyond. To support this partnership endeavor, adidas will bolster key development efforts with MLS NEXT Pro and MLS NEXT.

As part of the renewed, long-term agreement, adidas continues as the Official Sponsor, Footwear Provider, and Apparel Provider of MLS, and will recognize the best in youth soccer as presenting partner of the MLS NEXT Golden Ball (MVP) and MLS NEXT Best XI.

Adidas will continue outfitting MLS Clubs with all jerseys, footwear, training gear and sideline apparel, and will also provide the official match ball for all MLS properties — including MLS NEXT Pro and MLS NEXT. The new agreement features additional investment in youth development and community activation.

MLS and adidas began their relationship at the League’s inception in 1996.

CPSC ANNOUNCES YETI COOLER RECALL, ISSUES WARNING ON BICYCLE HELMET

Yeti recalled approximately 1.9 million soft cooler bags and gear cases because of an issue with detached magnets. The Consumer Product Safety Commission (CPSC) also warned bicycle riders to immediately stop using TureClos helmets because they don’t comply with federal safety standards.

The Yeti bags being recalled have magnet-lined closures that can degrade or fail and create an ingestion hazard. The recalled products include:

• The Hopper M20 Backpack

• Two types of the Hopper M30 tote-style ooler

• The SideKick Dry gear case

The bags were sold at retailers, including Dick’s Sporting Goods, from March 2018-January 2023. They came in a variety of colors and ranged in price from $50 for the gear case to $350 for the large soft cooler. Nearly 41,000 units were sold in Canada.

There have been nearly 1,400 reports of the magnet-lined closures degrading or failing. Magnets pose a risk of death or injury if they are ingested.

The CPSC also said the TureClos bicycle helmets can fail to protect riders in the event of a crash and pose a risk of head injury. The seller, a company from China, refused to recall the helmets or offer a remedy to consumers, according the CPSC.

They were sold online at walmart.com from March-November 2022 for about $13. They were solid in a large size (fitting a head of circumference of about 22½ to 25 inches) and they are black with blue accents, black and white stripes and a red buckle.

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What are some of your new and innovative products the industry should know about?

The Flexfit 110® series continues to be one of the most innovative and hottest trends in the industry. Named for its ability to fit 10 sizes with one cap, Flexfit 110® combines Flexfit® technology with the ease of an adjustable snapback closure. These are by far the most comfortable caps in the industry.

How does working with the dealer/retailer network help enhance your brand?

Having our new CA Premium Line with external branding featuring the CA Shield on players’ heads has helped enhance our brand

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