Silver SUPPORTER

ASICS’ medium-term company strategy, VISION2030, lays out our long-term mission to Create Quality Lifestyles through Intelligent Sports Technology. ASICS’ goal is to ensure a world where everyone can engage in exercise and sports throughout our lives and continue to live in good health — mentally and physically. We endeavor to continue to utilize the intelligent sports technology we have developed over the years and continue to offer environmentally friendly and sustainable goods and services that will be enjoyed and trusted by all sports lovers and ASICS stakeholders.

What drives the passion your company and your team members have for sports and the sporting goods industry?

In 1949 ASICS was founded in war-torn Japan by Kihachiro Onitsuka. His mission was to outfit the youth of Japan to get them into sports and live a healthy life. This is true of ASICS today. Our goal is to allow all people to live a Sound Mind in a Sound Body, which is what ASICS means translated from Latin: Anima Sana In Corpore Sano.

How does working with the dealer/retailer network help enhance your brand?

The dealer network is the lifeblood of the ASICS Team. With limited resources, we rely on the depth of our dealer’s sales force to help saturate the marketplace with ASICS. The relationships with our dealers are key to the overall success of outfitting the young team consumer at ASICS.

What are you looking forward to at this year’s Management Conference? Why is it important to attend?

The Speed Networking portion is what we look forward to. It gives us a one-stop opportunity to see multiple dealers and get feedback from them on what they need to succeed. Being able to see multiple dealers and network with them makes attending the conference so valuable for ASICS.