Platinum SUPPORTER

Augusta Sportswear Brands is driven by a mission to inspire a physically fit lifestyle, healthy families and connected communities. As a leading designer, manufacturer, and marketer of high-performance activewear and spiritwear for teams, coaches, athletes, fans & corporate needs, our family of brands offers a complete source for performance and athletic apparel and uniforms from head to toe. Augusta Sportswear was founded in 1977 and has Holloway, High Five, Russell Athletic, Pacific Headwear and CCM Hockey in its portfolio.

What are some of your new and innovative products the industry should know about?

There are many new collections we’re excited about that have recently been released, from the super-soft sustainable and versatile Ventura warmup collection to the Pacific Headwear Weekender series of stylish performance headwear. The Cutter+ value multisport uniform collection is simply the top performance uniform in the industry. Of course, we always like showcasing the ever-growing FreeStyle Sublimation platform and products. It boasts new design lines, fabrics and builder improvements that keep it solidly in the top spot when it comes to custom sublimation.

How does working with the dealer/retailer network help enhance your brand?

Our dealer partners are critical to our success and without them we’re not on fields across North America like we are today. Getting our products in the hands of coaches, administrators and league directors is essential to growing our brand footprint in every sport. That’s all about our dealers and we value this special relationship and work on it every day in terms of listening, partnering and working to get better at how we service them.

What drives the passion your company and your team members have for sports and the sporting goods industry?

First and foremost we love to compete and strive to be the best in the industry at serving our customers and satisfying their customers with the best value in sports. We are made up of former athletes that still strive every day to be the best they can off the field and we think that shows through in how we operate our business day-in, dayout at ASB.

What are you looking forward to at this year’s Management Conference? Why is it important to attend?

Customer feedback is so big for us. It’s incredibly valuable and in our ASB culture we treat it like gold. What can we do better? Where are we not meeting needs? What are the trends we need to react to more quickly? Where can we go even deeper to expand further and provide more value? We get these and other questions answered at this conference and other touchpoints during the course of the year.

The friendships that go well beyond business connections are special to start with. In addition, it’s certainly a tight-knit industry that makes this a can’t-miss event where you learn and grow from just being around industry leaders that we eagerly glean insights from. For us, it’s just important to be there and absorb, learn and grow while we connect with friends and colleagues. We think it’s critical to hit pause for a few days to listen and learn from our customers. It’s something we look forward to and walk away so much more knowledgeable than before we arrived. We applaud the NSGA team for putting it on in such a fun and interesting way and pushing boundaries along the way to make it better each year.