Platinum SUPPORTER

Chipply’s roots grew from one of the country’s oldest sporting goods stores. It was created by the management of Burghardt Sporting Goods, a team dealer and retailer in New Berlin, Wisconsin, which has been part of the Milwaukee area since 1881. In 2006, Burghardt’s created its first online spiritwear sites and after a few years of software tweaks and training team stores became a fast-growing and required part of everyday business in 2010. Group online ordering exploded, growing tenfold by 2017. Along the way, new software alternatives became available, making it easy for team dealers to get online and start creating team stores. After looking closely at these options, Burghardt’s decided what it already had was the best alternative. Burghardt’s decided to re-write the software to be shared with other team dealers. It added a bunch of great new features and created Chipply.

provides flexibility so dealers can utilize it without changing their workflow. Automated purchasing enhances efficiency and accuracy throughout the fulfillment process.

How does working with the dealer/retailer network help enhance your brand?

The dealer/retailer network is more important than ever! Chipply has proven that working together with our peers in the industry is not only fulfilling and educational, but a powerful resource that we can all lean on to inspire change, advancement and growth. We recently held an on-site dealer summit where various forums were designed to help dealers collaborate and learn from each other on topics from business operations to customer service and technology.

What drives the passion your company and your team members have for sports and the sporting goods industry?

With a family sporting goods retailer and team dealer (Burghardt Sporting Goods) as our sister company, Chipply is driven by a longstanding passion to deliver excellence in sporting goods and services to athletes and organizations so they can be their best and focus on the things they love to do. Chipply wouldn’t exist if the sporting goods industry and all our dealer peers weren’t passionate about our communities and the people we serve. Yes, Chipply is a technological business enhancement, but it’s also a network of like-minded people. Our passion is to support you in your purpose.

What are you looking forward to at this year’s Management Conference? Why is it important to attend?

Meeting peers and business partners in person is way more fun and effective than other ways of connecting. We are excited to get to know new people and connect with industry leaders. Attending the Management Conference is an opportunity to learn more about what’s been going on in the industry and continue growing partnerships with dealers and vendors.

What are some of your new and innovative products the industry should know about?

We are bringing game-changing technology to the fields and courts with our new Apex Digital Pump and Stealth Handheld Digital Pump (for inflatable balls). We are also on the cutting edge of sport with our new 18-inch Hall Molded Base, which meets the new 2023 Major League Baseball onfield specifications. Lastly, we are excited to enhance our off-field business with the arrival of our new Stock Fleece lineup!