Platinum SUPPORTER

PROLOOK was founded in 1996 by Dusty Rhodes, who spent his days going from the classroom, to football practice, to the gym at night for a pick-up game as a college sophomore. The entire team at PROLOOK shares the same never-ending drive to play and compete at their highest level. PROLOOK was one of the top 200 fastest growing companies in the US, per the Inc 500 in 2004, and in 2012 opened its sublimation print and heat press facilities. Because PROLOOK is a manufacturer first and a brand second, customers receive valuable assurance that the same company selling the product will stand responsible for that product lasting and looking great for years to come.

What drives the passion your company and your team members have for sports and the sporting goods industry?

PROLOOK is driven by uplifting athletes through technology driven, innovative, high-quality, custom sports apparel and unmatched support. Nothing compares to the look on the face of an athlete who opens a new, fully-customized jersey, or, the excitement of a coach who has a need that has been fulfilled. We strive to create these moments by instilling confidence and excitement in athletes, their families, their coaches and their communities.

What are you looking forward to at this year’s Management Conference? Why is it important to attend?

We look forward to NSGA’s Management Conference every year. As a manufacturer and sponsor, we believe it is the industry’s best event to be involved in. NSGA conferences give us the opportunity to meet with many of our dealers in one location and talk with new dealers, other manufacturers and industry professionals. In addition to the actual NSGA conference events, we enjoy spending time with peers in the relaxed environment of our PROLOOK suite. This collaborative environment is vital to us, as it allows us to build new relationships as well as strengthen relationships with existing partners.

We are all BUILT. BETTER. Working together!

What are some of your new and innovative products the industry should know about?

The team has been dedicated to building a platform that empowers team dealers to sell more gear and apparel online, faster and with confidence. From store-building tools like Bulk Artwork, Bulk Actions and Store Templates, that allow users to build powerful stores in record time, to tackling supply chain issues with Supplier Inventory Management, that automatically disables low-stock products from the storefront. We even introduced Supplier Templates; prebuilt template stores stocked with supplier-recommended, high-inventory products.