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NATIONAL SKI & SNOWBOARD RETAILERS ASSOCIATION ANNOUNCES CHANGES TO BOARD OF DIRECTORS
by NSGA
The National Ski & Snowboard Retailers Association (NSSRA) selected Tracy Gibbons of Sturtevant’s (Bellevue, Washington) as Chair, Robb Shepherd of Shepherd & Schaller Sporting Goods (Wausau, Wisconsin) as Vice Chair and Jon Morrill of Kittery Trading Post (Kittery, Maine) as Secretary/Treasurer at its Board of Directors meeting on March 9, 2023.
Gordon Geiger of Geiger’s (Lakewood, Ohio) will continue on the Board as Past Chair. Brad Nelson of HiTempo, Inc. (White Bear Lake, Minnesota) was elected to a second three-year term. Gary Fleming, Snow Merchandising Corp. (Springfield, Massachusetts), will also continue as a member of the NSSRA Board of Directors.
New members of the Board of Directors include Stefan Hausberger of Zimmermanns Skis, Boards and More (Nashua, New Hampshire), Phillip Howard of Troy’s Ski Lubbock (Lubbock, Texas) and Tyler Lockard of Sports Specialists, Ltd. (Golden, Colorado).
Tom Fuerst of Pedigree Ski Shop (White Plains, New York) is leaving the Board after many years of dedicated service.
What are some of your new and innovative products the industry should know about?
To stay ahead of the industry, we are continuously improving our products and technology to meet the needs of customers and dealers. Recently, we have broadened our Quickturn uniform and apparel line, adding lacrosse, wrestling, youth girls volleyball, youth soccer, hockey and pickleball. This product line encompasses all 3 of PROLOOK’s specialities: quick turnaround (shipping in only 1-2 weeks), high quality, and 100% customization. Our goal is to add every sport to the Quickturn line by the end of 2023. In doing so, PROLOOK will continue innovating, as we bring exceptional products to market, with the quickest turnaround time.
How does working with the dealer/retailer network help enhance your brand?
When we decided to change from a direct sales model, to selling exclusively through team dealers, our sales dramatically increased and we were able to build quality relationships throughout the nation. Working with top team dealers allows PROLOOK to focus more on our core competency: efficiently manufacturing and delivering the highest quality uniforms and apparel, for our dealers, coaches and athletes. Team dealers help PROLOOK better understand and meet the unique needs of local customers.
