Novalita Portfolio by Novalita Ulfah

PORTFOLIO

Visual Merchandising and Interior

Novalita Ulfah Nur Ubay

About Me

Novalita Ulfah Nur Ubay

Designer (Visual Merchandise and Interior)

e. novalita.ulfah@gmail.com

p. (+62)82223636060

Hello!

I’m Nova, a bachelor of Architecture, I have 4 years of experience as a visual merchandiser and interior designer. My background has equipped me with expertise in shop drawings, 3D modeling, and rendering, which I have successfully applied in over 70 projects.

EDUCATION

2014-2019

Bachelor of Architecture

(GPA 3.4/4)

Faculty of Engineering

SKILLS

Drafting

Autodesk Autocad

Visualization

Lumion & Enscape

3d Modelling

SketchUp & Autodesk Revit

Graphic Design

CorelDRAW & Photoshop

Sebelas Maret University

EXPERIENCES

Interior Design Specialist

IKEA Indonesia

2022-2024

• Develop media materials for a specic product range by creating visual merchandising displays at the shopping area.

• Select products based on style, price, color tone, and stock availability.

• Maintain a "Store In Shape As New” appearance for all media materials by ensuring that the materials are clean, organized, and up-to-date.

• Identify a suitable replacement product from the same range if a product is damaged or discontinued.

• Manage the following areas: Kitchen, dining room, workspace, and children.

• Collaborate with the Commercial Team (Sales and Supply Support team and also Sales team) to ensure that the media materials are aligned with the brief.

Interior Designer

BELIV Interior Contractor

2021-2022

• Conduct client consultations by meet with clients to understand their design requirements and preferences.

• Develop mood boards to visualize the overall design and color palette.

• Prepare initial design sketches to present to the client during the initial meeting.

• Transform initial design sketches into 3D models to provide a more realistic representation of the proposed space.

• Create high-quality renderings to showcase the nal design concept to the client.

• Work with a diverse clients from various industries, including franchise food and beverage, retail services, and retail fashion.

Junior Architect

Samahita Studio Bandung

2020-2021

BELIV Interior Contractor IKEA Indonesia

SAMAHITA Studio Bandung

Content

2020-2024

IKEA Indonesia 2022-2024

BELIV Interior Contractor 2021-2022

Samahita Studio Bandung 2020-2021

IKEA Indonesia

2022-2024

Workspace

Vignette (WV 05)

IKEA Alam Sutera

Dining

Vignette (DV 01)

IKEA Alam Sutera

Dining

Vignette (DV)

IKEA Bali

Bath shop

Vignette (BAV)

IKEA Bali

Hallway

Vignette (HV)

IKEA Surabaya

Launch 01

FY 23

Location: IKEA Alam Sutera

Media: WV 05

Project: Refresh

Main Message: existing media

Study. Create. Collaborate A workspace that reects you and how you study. This workspace belongs to an architecture student in their rst year at college. This is their rst home and they get to decide how to furnish it.

Workspace Vignette 05 (WV 05)

IKEA Alam Sutera

How its started

How its ended

Launch 02 FY 24

Location: IKEA Alam Sutera

Media: DV 01

Project: Refresh

Main Message:

Come closer to see the family prepare for dinner, w i t h g u e s t s c o m i n g (grandma and grandpa). The process is easy and interesting for both the parents and the children. Additional surfaces from nearby storage and trolleys are fully utilized.

Launch 01 FY 23

Location: IKEA Bali

Media: DV

Project: Refresh

Main Message:

This kitchen belongs to a young urban couple with big dreams. Their new, light kitchen has all the essential functions for cook together easily while also reecting their personality. A colourful combination of open and closedstorage utilises the wall on the other side of the room.

Dining Vignette (DV)

IKEA Bali

Launch 01 FY 23

Location: IKEA Bali

Media: BAV

Project: Refresh

Main Message: existing media

A calm bathroom that gives you the space to relax and rejuvenate-even if it’s small. It shows a calming, nourishing space with personal expression, muted colors and modern lines where things areorganized to create a soothing home-spa atmosphere for all your senses.

Bathshop Vignette (BAV)

IKEA Bali

Launch 03 FY 24

Location: IKEA Surabaya

Media: HV

Project: Refresh

Main Message:

A family decided to spend Eid day gathering in their house. Lots of people coming equals lots of footwear. To keep everything neat and tidy during peak Eid day, and not blocking the house entrance, they prepare extra shoe storage for guests that is easy to prepare and store when not in use.

Hallway Vignette (HV)

IKEA Surabaya

BELIV

Interior Contractor 2021-2022

Guele (display) Tangerang

Design Test

Tacoshi The Breeze BSD City

Hanasui Design Test

Ayu Café and Spa Tangerang

Somethinc

CESCO MART

Location : Tangerang

Type : Self-care needs

Area : 60 m2

Project Start : 2020

Project Completion: Completed

Cesco Mart is a store that sells a variety of skincare, makeup, and body care products for women. Therefore, pink was chosen as the primary color for the design. Additionally, the display racks are organized according to the available brands.

PINK RABBIT

Location : Jakarta

Type : Self-care needs

Area : 25 m2

Project Start : 2020

Project Completion: Completed

GUELE

Location : Jakarta

Type : Self-care needs

Area : 25 m2

Project Start : 2020

Project Completion: Completed

SOMETHINC

Location : Jakarta

Type : Self-care needs

Area : 9 m2

Project : 2024

HANASUI

Location : Jakarta

Type : Self-care needs

Area : -

Project : 2024

DEMI DONAT

Location : Samarinda

Type : F&B Booth

Area : 10 m2

Project Start : 2021

Project Completion: Completed

Demi Donat is an iconic brand that offers a variety of donut menu items. It currently has 11 outlet b r a n c h e s i n v a r i o u s regions. From this To this

TACOSHI

Location : The Breeze BSD City

Type : Retail F&B

Area : 9 m2

Project Start : 2022

Project Completion: Done

Tacoshi is one of the Japanese food (sushi) tenants at Kumulo BSD Tangerang. The owner of Tacoshi requested that the booth be designed to resemble Japanese street food.

AYU CAFÉ AND SPA

Location : Tangerang

Type : Retail

Area : 132 m2

Project Start : 2021

Project Completion: Postponed

Ayu Coffee and Spa is a mixed-use building project that combines two different functions: a coffee shop and a spa salon. The interior of this building is enveloped in white tones to create a relaxed and serene atmosphere. The design of the coffee shop is presented here, while discussions are ongoing for the spa salon.

ERA BAKERY

Location : Samarinda

Type : Retail

Area : 68 m2

Project Start : 2021

Project Completion: Postponed

Era Bakery cake shop features a simple yet luxurious concept. The cake display shelves are uniquely designed according to the types of cakes on display. It is complemented by pendant lights and wall lamps as decorations.

CASHIER

SNACK TRADITIONAL CAKE

PASTRY

CAKE AND COOKIE

GBMJ BUTIK

Location : Bekasi

Type : Retail Fashion

Area : 79 m2

Project Start : 2022

Project Completion: Completed

GBMJ Boutique is a retail store that offers women's clothing. The concept of this design is elegant yet still appealing. The color palette uses the original colors of GBMJ Boutique logo.